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Department of Architecture - Frederick University

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148 School <strong>of</strong> <strong>Architecture</strong>, Fine and Applied Arts<br />

149<br />

Graphic and Advertising Design<br />

4 Years, Bachelor <strong>of</strong> Arts, European Credit Transfer and Accumulation System, ECTS<br />

General Aim:<br />

The Program is designed to prepare future pr<strong>of</strong>essionals in the Graphic Design field who will be functioning in the ever-changing world <strong>of</strong> the new<br />

century. Students will develop a resourceful visual vocabulary and be flexible and lateral in their approach to solving complex and oblique Art and<br />

Design problems. They will be acutely aware <strong>of</strong> the socio-economic, cultural, political and environmental context <strong>of</strong> the issues facing tomorrow's<br />

Graphic Designers.<br />

The program aims:<br />

- To promote VISUAL INTELLIGENCE-by providing opportunity for students to develop their intellectual, conceptual and creative abilities in the<br />

solution <strong>of</strong> wide ranging problems.<br />

- To promote VISUAL LITERACY- by providing opportunity for students to develop their aesthetic, analytical and critical abilities in the<br />

understanding and articulation <strong>of</strong> the Art and Design process.<br />

- To promote VISUAL COMPETENCY-by providing the opportunity for students to acquire manipulative and technological skills relevant to<br />

contemporary practice supported by transferable skills and self-confident abilities in verbal, written and visual communication.<br />

The objectives <strong>of</strong> the program are:<br />

- To devise study courses that enable students to demonstrate a high level <strong>of</strong> FAMILIARIZATION at Year One, THINKING at Year Two, CREATIVE<br />

IDEAS at Year Three and CONCEPTS at Year Four.<br />

- To devise study courses that enable students to demonstrate a high level <strong>of</strong> EXPERIMENTATION at Year One, LOOKING at Year Two,<br />

AESTHETICS AND DESIGN at Year Three and DESIGN SOLUTIONS at Year Four.<br />

- To devise study courses that enable students to demonstrate a high level <strong>of</strong> EXPLORATION at Year One, DOING/MAKING at Year Two,<br />

APPROPRIATE TECHNOLOGY at Year Three and PRODUCTION at Year Four.<br />

α: Ευαγγελία Ζωνιά (<strong>Frederick</strong> <strong>University</strong>, Applied Arts <strong>Department</strong>)<br />

The Program requires the completion <strong>of</strong> 240 ECTS credits and<br />

comprises <strong>of</strong> required courses, art and design electives, free electives<br />

and general electives:<br />

ECTS<br />

Required Courses 192<br />

Art and Design Electives 23<br />

Free Electives 21<br />

General Electives 4<br />

TOTAL 240<br />

Required Courses ECTS Hours<br />

AART 101 Introduction to Studio Art 1 6 5<br />

AART 103 Drawing 1 6 5<br />

AART 109 Photography 1 3 2<br />

AART 111 Hist. <strong>of</strong> Art /Cult. Studies 1 3 4<br />

AART 115 Design and Materials 1 6 5<br />

AGDS 101 Graphic Design 1 6 4<br />

AART 102 Introduction to Studio Art 2 6 5<br />

AART 104 Drawing 2 6 5<br />

AART 119 Photography 2 3 2<br />

AART 112 Hist. <strong>of</strong> Art/Cult. Studies 2 3 4<br />

AART 116 Design and Materials 2 6 5<br />

AGDS 104 Graphic Design 2 6 4<br />

AART 215 Hist. <strong>of</strong> Art/Cult. Studies 3 3 4<br />

AGDS 204 Graphic and Advertising Design 1 8 5<br />

AGDS 206 Graphic Design 3 8 5<br />

AGDS 213 Marketing for Graphics 1 3 2<br />

AART 225 Hist. <strong>of</strong> Art/Cult. Studies 4 3 4<br />

AGDS 205 Graphic and Advertising Design 2 8 5<br />

AGDS 216 Graphic Design 4 8 5<br />

AGDS 214 Marketing for Graphics 2 3 2<br />

AGDS 301 Advanced Typography 7 3<br />

AGDS 303 Design for production 7 3<br />

AGDS 306 Package Design 7 3<br />

AGDS 302 Corporate Identity 7 3<br />

AGDS 304 Adv Graphic + Advertising Design 7 3<br />

AGDS 311 Design & Communication 7 3<br />

AGDS 308 History <strong>of</strong> Graphic Design 1 7 3<br />

AGDS 310 Design for Publishing 7 3<br />

AGDS 312 Information Design 7 3<br />

AGDS 309 History <strong>of</strong> Graphic Design 2 7 3<br />

AGDS 499 Senior Project 18 -<br />

Art and Design Electives ECTS Hours<br />

AART 201 Life Drawing 1 3 2<br />

AART 202 Life Drawing 2 3 2<br />

AART 204 Illustration Techniques 1 3 3<br />

AART 205 Illustration Techniques 2 3 3<br />

AART 208 Photographic Design 1 3 2<br />

AART 209 Photographic Design 2 3 2<br />

AART 212 Computer Art 1 5 2<br />

AART 213 Computer Art 2 5 2<br />

AART 214 Contemporary Art 4 3<br />

AART 233 Computer Art 4 3<br />

AART 301 Animation 4 3<br />

AGDS 207 Applied Design 1 3 2<br />

AGDS 208 Applied Design 2 3 2<br />

AGDS 307 Advanced Applied Design 4 3<br />

AAVC 240 Animation 1 3 3<br />

AAVC 241 Animation 2 3 3<br />

AAVC 100 Video Production 1 6 3<br />

AAVC 111 Audio Production 2 6 3<br />

AAVC 120 Audio Production 1 6 3<br />

AAVC 210 Video Production 2 6 3<br />

Free Electives<br />

Free Elective is a course <strong>of</strong>fered by other <strong>Department</strong>s <strong>of</strong> the<br />

<strong>University</strong> for which a student is qualified to register.<br />

General Electives<br />

Students should choose one course from group A and one course<br />

from group B.<br />

ECTS Hours<br />

Group A - Cyprus Studies<br />

AECH111 Cyprus in the 20th Century 2 2<br />

AECH101 Introduction to the History <strong>of</strong> Cyprus 2 2<br />

Group B - Greek Language and Literature<br />

AEGL111 Modern Greek Literature 2 2<br />

AEGL101 Introduction to Greek Language 2 2

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