REFOCUS - Music Inc. Magazine

DPA I ARTIST APPROVED
DPA LIVES A
TEENAGE DREAM
Katy Perry’s engineering team used DPA Microphones’
4088 cardioid headset mic during the
pop star’s recent “California Dreams” tour.
“When selecting a microphone, I wanted something
that would provide a well-balanced, open and airy sound
for Katy,” said Peter Keppler, Perry’s front-of-house
engineer. “She’s a strong singer with a great voice, and
I thought finding a good headset mic would be a challenge.
From the moment we tried the DPA 4088, I knew
the sound was no longer going to be a problem.”
The design of the DPA 4088 microphone, which
makes the mic almost invisible, combined with
its ability to eliminate feedback and background
noise makes it a suitable choice for Perry’s tour.
This mic came in handy during her performance
of the song “Hot N Cold,” where she changes
outfits seven times throughout the song.
“The 4088 has held up amazingly well,” Keppler said.
“Sonically, it always delivers. The hardware and wiring are
both surprisingly robust, especially considering the abuse
they take on a nightly basis.” {dpamicrophones.com}
YAMAHA I CORPORATE
Yamaha Merges
Two Subsidiaries
Effective April 1, Yamaha Electronics
Corp. USA (YEC), the
U.S. sales and marketing company
for audiovisual products, will be
merged into Yamaha’s U.S. sales
and marketing subsidiary, Yamaha
Corp. of America (YCA).
Both companies are located
in Buena Park, Calif.
YEC was originally established
as a 100-percent-owned
subsidiary of YCA in 1981.
The merger’s objectives include
realizing maximum synergies;
increasing management efficiency,
principally in administrative business
processes; and implementing
closely coordinated sales and
marketing of musical instruments
and A/V products. {yamaha.com}
32 I MUSIC INC. I MARCH/APRIL 2012
MARSHALL I ANNIVERSARY
MARSHALL TURNS
THE BIG 5-0
Marshall Amplification is celebrating
its 50th anniversary in 2012
“To be honest, when Dudley Craven,
RIP, Ken Bran and myself teamed
up with the idea of building the world’s
first rock ’n’ roll amplifier in the autumn
of 1962, we would have been
delighted if we could have made and
sold 50 of them,” said company founder
Jim Marshall. “We had no idea if the
company would last 50 days, let alone
still be going strong 50 years later.”
Marshall built his now half-a-century-old
amplifier after listening to the
tonal wishes of up-and-coming rock
guitarists who frequented his small
music shop outside London. “They
told me what they were looking for
from a guitar amplifier,” Marshall said.
Katy Perry
Jim Marshall
“Because there was nothing available
at the time that quite did exactly what
they wanted, I decided to put together
a team that could build an amp that
could recreate the sound I could hear
in my head based on what the lads
described to me.” {marshallamps.com}