summer 2010-edit.indd - Australian Fitness Network
summer 2010-edit.indd - Australian Fitness Network
summer 2010-edit.indd - Australian Fitness Network
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INSIDE<br />
THE OFFICIAL PUBLICATION OF AUSTRALIAN FITNESS NETWORK<br />
WWW.FITNESSNETWORK.COM.AU<br />
Foam Roller body blast<br />
Shake it and shape it with SH'BAM!<br />
Is social media relevant to club marketing?<br />
Think Feel Know: better communication for better client results<br />
Eat to beat diabetes<br />
Injury & Rehab: how to reduce your legal risk<br />
SUMMER <strong>2010</strong><br />
ISSN 1832-5548 • PRINT POST APPROVED • NO PP244240/00006 • ABN 61 003 325 424
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If you are a personal trainer, a group exercise instructor or work in a fitness facility, you should have<br />
Professional Indemnity Insurance to protect you against potential legal action from clients and members.<br />
As the industry’s leading source of information, education and events <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> is perfectly<br />
positioned to provide this service to you. In association with Gallagher Broking Services, and with the security<br />
of being underwritten by Lloyds of London, <strong>Network</strong> Insurance delivers the cover you need for the activities<br />
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For under $100 per year, and with instant coverage as soon as you register online,<br />
<strong>Network</strong> Insurance provides convenient and affordable peace of mind.<br />
FOR MORE INFORMATION<br />
visit www.fitnessnetwork.com.au/fitness-insurance<br />
or call 02 8412 7400<br />
Authorised representative # 377634 AFSL # 227017<br />
Gallagher Broking Services<br />
A Division of Arthur J. Gallagher (Aus) Pty Ltd<br />
<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> is an Authorised Representative of Gallagher Broking Services
this issue<br />
TRAINING<br />
Foam Roller body blast 13<br />
Helen Vanderburg<br />
Help clients reap the benefi ts of<br />
prenatal fi tness 21<br />
Marina Perry-Kuhn<br />
The Gymstick Swiss ball<br />
sensation 49<br />
Marietta Mehanni & Sophie Russell<br />
SPECIAL FEATURES<br />
Think Feel Know: better<br />
communication for better<br />
client results 18<br />
Glenda Thompson<br />
<strong>Network</strong>'s bag of tricks 36<br />
Massage your way to a<br />
better business 58<br />
Heather Grobbelaar<br />
AQUA<br />
H 2 O dance party 42<br />
Kayla Duke & Naomi Ling<br />
GROUP EXERCISE & MIND BODY<br />
Shake it and shape it with SH’BAM! 29<br />
Marie Anagnostis<br />
Overcoming newbie nerves 46<br />
Carl McCartney<br />
BUSINESS<br />
Grow your business: DR <strong>Fitness</strong> 39<br />
Heather Smith<br />
Is social media relevant to<br />
club marketing? 62<br />
AFIS <strong>2010</strong> panel discussion<br />
NUTRITION<br />
SUMMER <strong>2010</strong><br />
Eat to beat diabetes 32<br />
Morwenna Kirwan<br />
REGULAR FEATURES<br />
Perspective 7<br />
Xen Angelides<br />
Fit Facts 8<br />
Kiwi Korner 10<br />
Injury & Rehab: 26<br />
how to reduce your legal risk<br />
Paul Wright<br />
CEC exam information 41<br />
Product Showcase 54<br />
Research Review: 60<br />
vibration training and<br />
strength gains<br />
Mike Climstein, PhD<br />
<strong>Network</strong> Community 64<br />
<strong>Network</strong> Catalogue 65<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 3<br />
SUMMER <strong>2010</strong>
SUMMER <strong>2010</strong><br />
4<br />
Editorial<br />
As <strong>2010</strong> draws to a close I fi nd myself<br />
taking stock of what’s been a big year<br />
here at <strong>Network</strong>; another successful<br />
FILEX Convention was swiftly followed<br />
by our move to great new premises,<br />
and more recently we held a series of<br />
fantastic Group Ex and PT workshops<br />
across the country. Add to that numerous<br />
weddings and babies for members of the<br />
<strong>Network</strong> team and it’s been a biggie!<br />
But as well as looking back on the year<br />
that was, we’re also looking forward to<br />
2011 and the FILEX Convention, taking<br />
place between 15-17 April in Sydney’s<br />
Darling Harbour. You’ll fi nd the brochure<br />
enclosed with this copy of <strong>Network</strong>. For<br />
the industry newbies among you, FILEX<br />
is the highlight of the <strong>Australian</strong> fi tness<br />
industry calendar, delivering hundreds of<br />
shot-in-the-arm sessions to inspire your<br />
training delivery and boost your business<br />
success. The <strong>summer</strong> break provides<br />
the perfect opportunity to browse the<br />
brochure, select your sessions and<br />
register early to get the best rates and<br />
increase your chance of getting your top<br />
session choices.<br />
On the topic of building your fi tness<br />
business success, be sure to check out the<br />
feature on the revamped online <strong>Network</strong><br />
Member Gym Bag on page 36 of this issue.<br />
It’s a great FREE resource for <strong>Network</strong><br />
members, so do take advantage of it!<br />
From the whole team at <strong>Network</strong>, we<br />
wish you a Merry Christmas, a beautiful<br />
<strong>summer</strong> and a healthy new year!<br />
Oliver Kitchingman, Editor<br />
oliver.kitchingman@fi tnessnetwork.com.au<br />
Ph: 02 8412 7486<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
ON THE COVER:<br />
With SH’BAM, the latest group exercise innovation, the transition of dance<br />
moves from nightclub to fitness studio looks to be complete. For more on the<br />
new program from Les Mills, read ‘Shake it and shape it with SH’BAM!’ by<br />
Marie Anagnostis on page 29.<br />
EDITOR ASSOCIATE EDITOR<br />
Oliver Kitchingman Lisa Champion<br />
<strong>Network</strong> magazine is the official quarterly publication of <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong>. It is distributed in March, June,<br />
September and December. While every effort is made to ensure accuracy, <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> accepts no<br />
responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at<br />
time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia.<br />
We welcome articles from all industry professionals on the understanding that the author ensures the work they submit<br />
is their own. No material in <strong>Network</strong> magazine may be reproduced in any form without the written consent of the<br />
publisher. © <strong>2010</strong> All material copyright to <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong>. All rights reserved.<br />
ADVERTISING IN NETWORK<br />
If you are interested in advertising in <strong>Network</strong>, please phone Oliver Kitchingman on 02 8412 7486<br />
or e-mail oliver.kitchingman@fitnessnetwork.com.au<br />
<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> recommends IntoPrint for printing services (ph 02 9979 1877),<br />
Julieann Howard Photography (ph 0411 725 801) and<br />
All Smiles Creative (ph 02 9248 0195) for proofreading and <strong>edit</strong>ing services.<br />
90623FA1209<br />
AUSTRALIAN FITNESS NETWORK<br />
Post: PO Box 577<br />
Crows Nest, NSW 1585<br />
Street: 47 Hume Street<br />
Crows Nest NSW 2065<br />
Ph: 02 8412 7400<br />
Fax: 02 8088 3842<br />
Web: www.fitnessnetwork.com.au<br />
E-mail: info@fitnessnetwork.com.au<br />
Your<br />
<strong>Network</strong><br />
membership<br />
provides you<br />
with 1 CEC<br />
EXECUTIVE DIRECTOR Ext.<br />
Nigel Champion 112<br />
SPECIAL PROJECTS<br />
Analee Matthews 113<br />
Ryan Hogan 100<br />
INFORMATION<br />
Oliver Kitchingman, Editor 186<br />
Jack Lee, Graphic Designer 109<br />
MEMBERSHIP SERVICES<br />
Paige Nossiter<br />
Membership Coordinator<br />
Kate Smith<br />
102<br />
Membership Consultant<br />
EVENTS<br />
Amy Bird<br />
101<br />
Events Manager<br />
Brooke Campbell<br />
119<br />
Events Coordinator 118<br />
<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> endorses the <strong>Australian</strong><br />
Institute of <strong>Fitness</strong> as this country’s most established and<br />
well recognised face-to-face fitness training provider,<br />
creating world class trainers across the nation.<br />
www.facebook.com/ozfitnetwork<br />
twitter.com/ozfitnetwork<br />
SUMMER <strong>2010</strong><br />
AUSTRALIAN FITNESS NETWORK STAFF DIRECTORY<br />
Every <strong>Network</strong> team member can be phoned direct; to do so,<br />
simply insert the last two digits of the person’s extension number<br />
(see directory below) to 02 8412 74__ __. For example, to phone<br />
Oliver (ext 186), you can phone direct using 02 8412 7486.<br />
EDUCATION<br />
Alisha Smith<br />
Education Manager 111<br />
Jessica Champion<br />
Education Coordinator 180<br />
Kathryn Weihen<br />
Online Trainer 110<br />
Skye Jones<br />
Online Trainer 182<br />
SALES & MARKETING<br />
Rebecca Myers<br />
Sales & Marketing Manager 115<br />
Rebecca Carle<br />
Career Consultant 134<br />
Milena Tramosljanin<br />
Career Consultant 103<br />
FINANCIAL SERVICES<br />
Noelene Chandler,<br />
Finance Manager 107<br />
Michelle Wang<br />
Finance Administrator 105
AUSTRALIA’S<br />
FITNESS INDUSTRY<br />
EVENT OF THE YEAR<br />
Featuring over 250 diverse topics delivered by leading<br />
presenters from Australia and around the globe,<br />
the 2011 3-day program will provide you with an<br />
abundance of opportunities to grow your skills and<br />
knowledge.<br />
In addition to the educational program, FILEX is your<br />
chance to interact and network with more than 2,000<br />
like-minded fitness professionals. Can you afford to<br />
miss the leading event on the fitness industry calendar?<br />
Your copy of the FILEX brochure is enclosed<br />
with this issue of <strong>Network</strong> magazine.<br />
For more information or to register online,<br />
check out www.filex.com.au or<br />
phone <strong>Network</strong> on 02 8412 7400.<br />
BROUGHT TO YOU BY<br />
15 TO 17 APRIL 2011 SYDNEY CONVENTION CENTRE<br />
REACHING OUT<br />
SPECIAL OFFER<br />
Register before 31 December <strong>2010</strong> to<br />
receive special <strong>2010</strong> rates!
PREMIUM<br />
FROM TRAX<br />
Enjoy top quality music direct from Europe – all PPCA-free!<br />
TRAX is extremely proud to bring direct to you from Germany a new library of PREMIUM<br />
PPCAree music catering to a broad range of class styles and needs. Featuring op 40<br />
hits mixed with old school favourites, these releases are not to be missed!<br />
Listen and buy online at www.traxmusic.com.au
Perspective<br />
Perspective features the opinions of prominent fi gures in the fi tness industry. Here, Xen<br />
Angelides, marketing expert and industry veteran, advocates monitoring trends in order to<br />
position your fi tness business ahead of the competition.<br />
The most successful fi tness<br />
businesses are those which<br />
monitor and respond to industry<br />
trends, as well as wider societal ones,<br />
both in Australia and internationally.<br />
And by trends, I’m referring to notable<br />
movements, rather than fl ash in the pan<br />
‘fads’. For example, one of the major<br />
trends identifi ed in the <strong>2010</strong> <strong>Australian</strong><br />
<strong>Fitness</strong> Industry Survey (AFIS) was the<br />
growth of small group personal training.<br />
Smart clubs and trainers will have taken<br />
this on board to off er – and publicise –<br />
this service, enabling them to stay one<br />
step ahead of their competition.<br />
The <strong>2010</strong> AFIS and a recent ACSM survey<br />
of predicted trends for 2011 highlighted<br />
some of the current and upcoming ‘buzz’<br />
areas in our industry. For example, in the<br />
club sector the growth of smaller lowservice<br />
model clubs and no-contract<br />
clubs were high on the list. In the area of<br />
personal training, functional fi tness and<br />
training children and obese populations<br />
rated up there with small group training.<br />
The group exercise arena, meanwhile,<br />
has been witnessing signifi cant growth<br />
in dance-oriented workouts, such as<br />
the Zumba Latino dance fi tness and the<br />
upcoming Les Mills SH’BAM program.<br />
In addition to surveys and fi tness media,<br />
industry events such as FILEX off er a<br />
great way of keeping abreast of the latest<br />
trends and developments. The sheer<br />
variety of topics and range of national<br />
and international presenters creates<br />
a melting pot of ideas and options. It’s<br />
always interesting to note, however,<br />
that a few hot topics rise to the top, and<br />
by the end of the weekend everyone<br />
returns to their clubs and studios with<br />
heads full of ideas, and with two or three<br />
major trends at front of mind.<br />
When you know what trends are<br />
emerging, you can create a strategy<br />
enabling you to be the early bird that<br />
gets the worm, by off ering the services<br />
that your members or clients aren’t even<br />
aware they want yet. But they will want<br />
them, and when the trend fully emerges<br />
you’ll be ahead of your competitors<br />
by having been an ‘early adopter’,<br />
establishing your credentials in the fi eld<br />
and building your reputation for being<br />
at the cutting edge.<br />
Of course, when you are launching a<br />
new program or service, marketing<br />
and strategy are critical for spreading<br />
the word. If you want to establish a<br />
clear image of your new offering in<br />
the mind of your members and clients,<br />
you first need a clear image in your<br />
own mind. Strategy is your road map.<br />
By approaching it in a systematic<br />
and logical way, by collecting and<br />
analysing data and monitoring<br />
trends, you can establish a strategy<br />
for launching a new offering. Once<br />
you have determined your strategy,<br />
everyone in your business needs to<br />
know what that it is.<br />
Twelve years ago, every social<br />
demographic report you picked<br />
up spoke of the importance of the<br />
ageing market. How many clubs and<br />
trainers positioned themselves to take<br />
advantage of it? If you did, kudos to you!<br />
Over the past decade, club memberships<br />
have grown 86 per cent in the under 55<br />
age group, but by a massive 249 per<br />
cent in the 55 plus age group. Collecting<br />
data and analysing trends would have<br />
given innovative marketers the ability to<br />
position their clubs accordingly.<br />
To maximise the benefi t of your position<br />
as an early adopter, you should market<br />
yourself using diff erentiation as your<br />
selling point. If you are the fi rst club<br />
in your area to off er no-contract<br />
memberships, you should publicise this<br />
unique status. If you’re a trainer who<br />
off ers small group training, don’t wait<br />
to be approached by members; many<br />
people wouldn’t assume you off er it,<br />
so be proactive and market yourself as<br />
off ering the latest training trend.<br />
Marketing is about convincing people<br />
they should buy your product. For fi tness<br />
facilities it is about selling and retaining<br />
memberships. Many businesses make<br />
the mistake of cutting back on their<br />
marketing to ‘save’ money when sales<br />
are slow. If you run a progressive fi tness<br />
business that adopts the latest programs<br />
and techniques, it is a false economy not<br />
to market your unique selling point.<br />
Marketing is about giving consumers<br />
more reasons to buy more of your<br />
product, more often. It is an investment.<br />
If you want to grow, you have to market.<br />
Of course – not every trend will be for<br />
you and your business. Experience will<br />
have taught you what does and doesn’t<br />
tend to work in your business; you<br />
should already have a picture of trends<br />
within your own club’s demographic.<br />
What goes down a storm in an inner city<br />
Melbourne club might leave members<br />
scratching their heads in the back<br />
o’ Bourke. By using your own sound<br />
judgement, monitoring trends and<br />
placing yourself strategically ahead of<br />
the curve, your business will prosper.<br />
Xen Angelides<br />
The business development manager with Blue <strong>Fitness</strong> Australia, Xen has 30 years of<br />
experience in club operations, personal training, programming and membership sales. During<br />
the last 10 years he has worked with some of the major fi tness equipment manufacturing<br />
companies. To contact Xen, email xen.angelides@bluefi tness.com.au<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 7<br />
REGULAR FEATURE
REGULAR FEATURE<br />
8<br />
Fit Facts<br />
Fit Facts is a compilation of recent research fi ndings, industry happenings and fi tness news.<br />
<strong>Network</strong>’s enewsletter regularly delivers this sort of information direct to your email inbox.<br />
Group Ex’ers think pink to fi ght cancer<br />
In October, <strong>Australian</strong><br />
<strong>Fitness</strong> <strong>Network</strong> and<br />
Aerobic Microphones<br />
Australia joined forces<br />
to raise awareness and<br />
funds for the Cancer<br />
Council’s Pink Ribbon<br />
Day, held on 22 October.<br />
We invited clubs to<br />
participate by running<br />
a Pink Class or Pink Day,<br />
with all money raised<br />
going to help prevent,<br />
detect and treat cancer.<br />
Through sales of special Pink and Pink Bling micbelts, Pink<br />
CDs and the running of Pink classes, <strong>Network</strong> is extremely<br />
proud to announce that over $10,000 was donated to<br />
the Cancer Council! We’d like to thank everyone who got<br />
involved, and to give a special mention to Kristen Bale and<br />
the team at <strong>Fitness</strong> First Campbelltown (pictured) who<br />
organised a Pink Day and raised in excess of $4,000 – an<br />
awesome eff ort!<br />
It’s great to see our industry getting behind a cause and<br />
making a real diff erence – all while delivering a hugely fun<br />
fi tness experience to members!<br />
Source: <strong>Network</strong> & AMA<br />
Dumbbell curls could help kidney patients<br />
A US study has found that<br />
resistance training could<br />
improve the life expectancy of<br />
kidney disease patients.<br />
Over a fi ve-year study period,<br />
researchers from Los Angeles<br />
Biomedical Research Institute<br />
looked at the eff ects of lean<br />
and fat mass on the health and survival of kidney dialysis<br />
patients. Nearly 800 study subjects had their mid-arm<br />
muscle circumference and their triceps skinfold measured,<br />
to gauge lean mass and fat mass, respectively.<br />
Patients with the highest mid-arm muscle circumference<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Aussie research fi nds salt curbing effective<br />
A compulsory restriction on the amount of salt allowed to be<br />
included in processed foods would be considerably more<br />
eff ective than a voluntary scheme with the same objective,<br />
according to recent <strong>Australian</strong> research.<br />
A team from the University of Queensland looked at the<br />
‘Tick of approval’ scheme whereby companies can buy a<br />
National Heart Foundation logo to display on their product<br />
in exchange for reducing that foodstuff ’s salt content –<br />
high levels of which are associated with heart disease and<br />
stroke. The eff ectiveness of this voluntary scheme was<br />
then compared with a mandatory curb on salt, in relation<br />
to years of good health over a lifetime and how this would<br />
relate to savings on long-term health care costs.<br />
While the voluntary ‘Tick’ scheme was found to be costeff<br />
ective and have the potential to reduce heart disease by<br />
almost 1 per cent, the researchers found that mandatory<br />
restrictions set by government could bring about an 18 per<br />
reduction if the population reduced its salt intake to the<br />
recommended limits of 6 grams maximum per person daily.<br />
The study authors commented;<br />
‘If corporate responsibility fails,<br />
maybe there is an ethical justifi cation<br />
for government to step in and<br />
legislate’.<br />
Source: Heart<br />
were found to have a 37 per cent greater likelihood of<br />
surviving the duration of the study period than their<br />
counterparts with the lower circumferences. Additionally,<br />
the higher circumference subjects achieved higher scores in<br />
a mental health test than those with lower circumferences.<br />
The tricep measurements did not appear to correlate to<br />
patients' health and survival.<br />
Study author Dr Kamyar Kalantar-Zadeh said ‘it is possible<br />
that interventions that can improve muscle mass or increase<br />
lean body mass can lead to better clinical outcomes and<br />
greater survival in tens of thousands of dialysis patients and<br />
probably millions of individuals with other stages of chronic<br />
kidney disease or other chronic disease states’.<br />
Source: Clinical Journal of the American Society of Nephrology
YOUR COMPREHENSIVE CONVENTION EXPERIENCE<br />
Specifically designed for fitness business owners and operators, fitness managers and personal<br />
trainers, the Gold Pass packages provide you with access to the Business Lounge, registration<br />
to attend the Business or PT Business Summits, and a seat and a meal at the Business or PT<br />
Breakfasts, in addition to the 3-day FILEX convention program.<br />
The Gold Pass package gives you an extra day of learning and inspiration. Held on Thursday 14<br />
April, the Business Summit and PT Business Summit will give you the chance to delve into our<br />
presenters’ combined wealth of knowledge from decades of business success. This year’s lineup<br />
features the likes of Dan Gregory, advertising mogul and a regular on ABC TV’s The Gruen<br />
Transfer; Karen Woolley, Associate Professor at The University of Queensland and advocate of<br />
the Small Giants theory, and Derek Barton, the man behind the global success of Gold’s Gym.<br />
These all-inclusive packages have been developed to ensure that you receive the most ‘bang<br />
for your educational buck’. For the ultimate all-inclusive FILEX 2011 experience, the Gold Pass<br />
cannot be beaten!<br />
Register online today at www.filex.com.au or phone <strong>Network</strong> on 02 8412 7400 for more information.<br />
SPACES ARE STRICTLY LIMITED SO BOOK YOUR SEAT TODAY!<br />
BROUGHT TO YOU BY<br />
15 TO 17 APRIL 2011 SYDNEY CONVENTION CENTRE
REGULAR FEATURE<br />
10<br />
Kiwi Korner<br />
News and announcements from the New Zealand fi tness industry<br />
Yes, GST applies to gym memberships<br />
Gym memberships, like most services in New Zealand, went up by 2.2 per cent on 1 October in line with the GST<br />
increase from 12.5 per cent to 15 per cent. ‘For most people this will be around 50 to 70c extra a week on a standard<br />
gym membership’ said Richard Beddie, CEO of <strong>Fitness</strong>NZ; ‘Unfortunately, one major newspaper in New Zealand<br />
incorrectly reported that gym memberships were exempt from the GST rise, which is entirely incorrect, and this<br />
has caused some confusion. Our position is identical to that of IRD, and we are both very clear that gyms, like all<br />
businesses, are legally required to charge GST at 15 per cent on all payments received after 1 October <strong>2010</strong>. The<br />
increase applies to all payments, regardless of whether this is for a new membership or one started before 1 October.’<br />
<strong>Fitness</strong>NZ has produced a one-page guide, accessible from www.fi tnessnz.co.nz, for gym members who have<br />
questions about how the GST rise will aff ect memberships.<br />
Consumer law reform update<br />
In response to the Ministry of Consumer Aff airs draft paper on proposed changes to consumer law, <strong>Fitness</strong>NZ has<br />
continued to make submissions to, and meet with, the Ministry to ensure the changes are fair to all concerned.<br />
‘We have already expressed our support to the Ministry of their desire to have simplifi ed and principles-based<br />
consumer laws, but we still have concerns around some of the proposed changes such as the ‘grey list’ that<br />
would adversely aff ect the ability of fi tness centres to enter into membership agreements with the public.<br />
The ‘grey list’ idea comes directly from the recently developed consumer laws in Australia, and our view is this<br />
approach is fundamentally fl awed. Terms ranging from annual CPI increases, transfer clauses, through to the<br />
ability of a club to terminate a membership if a member interferes with the enjoyment of others are all at risk’<br />
said <strong>Fitness</strong>NZ CEO Richard Beddie; ‘We are working with the Ministry to address these.’<br />
REPs re-registrations hit record numbers<br />
The NZ Register of Exercise Professionals (REPs) has reported a record number of re-registrations, which were<br />
due by 1 October. Over 1,200 individuals re-registered, up 30 per cent on this time last year, meaning that the<br />
annual peak of 2,000 registered exercise professionals is most likely to be exceeded this year.<br />
REPs registrar Stephen Gacsal said, ‘Not only have we received a record number of re-registrations, but we<br />
have processed them in record time, with over 1,000 applications processed in under three weeks, meaning<br />
anyone that completed the registration process on time has received their registration certifi cate by now. We<br />
are already working on streamlining this process further, so for 2011 individuals will be able to complete 99<br />
per cent of the process online, meaning REPs staff can do the remaining checks, resulting in certifi cates being<br />
issued even more rapidly. We are also working on a new system that will enable even those undertaking<br />
registration for the fi rst time to do so online’ Gacsal revealed.<br />
Gyms in Christchurch work together to help those in need after earthquakes<br />
After the large earthquake in Christchurch on 4 September, gyms in Christchurch have been working to help<br />
locals without hot water have showers. Some gyms are also allowing members whose gym is out of action due<br />
to earthquake damage to use other gyms in the city for no charge.<br />
‘This is an excellent example of fi tness centres being part of the community, and doing their bit to help Christchurch<br />
locals return to ‘normality’ as much as possible. Some gyms received light damage from the quakes, and some were<br />
completely unaff ected – thankfully most are now fully open and 100 per cent operational. Most importantly, given<br />
the time of the main quake (4.35am), very few gyms were open and no injuries were reported’ said Richard Beddie.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU
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FOAM ROLLER<br />
BODY BLAST<br />
Achieving more in less time is crucial for time-poor clients.<br />
Efficient, effective and versatile, the foam roller could be the<br />
training tool that helps them do just that, says Helen Vanderburg.<br />
With time being the number one barrier to exercise,<br />
the ability to help clients get more done in less<br />
time is incredibly useful when it comes to retention<br />
– and to getting new clients via referrals! The foam roller is an<br />
effi cient, eff ective and versatile training tool, which can be used<br />
to develop strength, balance and fl exibility while seamlessly<br />
integrating self-myofascial release (SMR) techniques.<br />
The following series of exercises will fl ow easily with minimal<br />
transitions to help you give clients a full core strength, balance<br />
and fl exibility workout.<br />
Bridge to crunch<br />
This exercise works the anterior and posterior core while<br />
providing SMR through the mid and upper back. Begin in a<br />
seated position with knees bent and the roller behind the back.<br />
Place the roller under the shoulder blades and bring the hands<br />
behind head. Press the heels into the fl oor and lift the hips<br />
just off the fl oor, bringing the upper body into an abdominal<br />
crunch position. From here, roll the upper back over the roller<br />
until the shoulders are lined up in the centre of the roller, at the<br />
same time lifting the hips up into a back bridge. Roll the hips<br />
back down as you crunch into an abdominal curl, keeping the<br />
hips off the fl oor. Repeat (photos 1 & 2).<br />
Lateral roll out<br />
Begin in a seated position laterally to the roller with both hands<br />
just wider than shoulder-width apart on the foam roller. Roll<br />
out until the torso is level with the fl oor and the elbows are just<br />
behind the roller. Press down through the forearms as you roll<br />
back up to seated. To add a greater strength challenge, extend<br />
the top leg out as you roll forward. This exercise strengthens<br />
the core with an oblique bias, as well as providing SMR through<br />
the forearms (photos 3 & 4).<br />
Spinal extension roll out<br />
Start in a prone lying position with the forearms on the foam<br />
roller and the legs slightly wider than hip-width apart. Lift up<br />
through the abdominal wall (TVA) to support the lower back.<br />
Keeping this lifted sensation in the abdominals, press the arms<br />
down as you extend the thoracic spine. Avoid compressing the<br />
lumbar spine as you extend up. Roll back to the start position.<br />
This strengthening exercise also encourages SMR in the<br />
forearms (photos 5 & 6).<br />
1<br />
2<br />
3<br />
4<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 13<br />
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TRAINING<br />
14<br />
Push ups<br />
Performing push ups on the foam roller assists your clients in achieving good<br />
shoulder alignment. In order to perform this exercise well, the hands should be<br />
placed wider than shoulder-width apart so the arms create a 90 degree angle at<br />
the bottom of the push up. The chest should line up directly over the mid line<br />
of the foam roller (photos 7 & 8).<br />
Camel pose<br />
This stretches the anterior body from the thighs through the torso. Most<br />
people fi nd this exercise impossible to do on the fl oor and therefore never<br />
reap its full benefi t. By bringing the ankles over the roller the heels are<br />
5<br />
6<br />
7<br />
8<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU
elevated, making the exercise easier to accomplish. Start with the ankles over<br />
the roller and the hips on the heels. Place your hands around the ankles. Lift<br />
the hips up as you extend the spine. Hold for fi ve deep breaths and come out<br />
of the stretch (photo 9).<br />
Plank tucks<br />
From a kneeling position with ankles on the roller, bring hands to the fl oor in a<br />
plank position. Lift the knees off the fl oor and come into a knee tuck position<br />
with the tops of the feet on the foam roller. Extend the legs back as you<br />
straighten the body into a plank. Repeat and tuck the knees back in. As the legs<br />
roll out and in, the anterior lower leg will receive SMR (photos 10 & 11).<br />
9<br />
10<br />
11<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 15<br />
TRAINING<br />
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TRAINING<br />
16<br />
Reverse plank roll out<br />
Going in the reverse direction of the Plank Tuck, begin this<br />
exercise seated on the fl oor with the ankles on the roller and<br />
the hands beside the hips. Either point the fi ngers towards the<br />
roller or externally rotate the shoulders so the fi ngers point<br />
out – whichever works best for shoulder placement. Keeping<br />
the arms straight, lift the hips up and pull them back as you<br />
contract the abdominals. Then press the legs out to a reverse<br />
plank position. From the core pull the hips back and repeat<br />
the exercise. Performing this exercise will also result in SMR<br />
through the posterior lower leg (photos 12 & 13).<br />
12<br />
13<br />
14<br />
15<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Diagonal oblique curl<br />
Begin lying lengthwise on the foam roller with hips at one<br />
end and the head supported at the other end. Extend one<br />
leg up in a vertical line or bend the knee in a table top. The<br />
same side hand as the lifted leg comes to the fl oor as the other<br />
hand goes behind the head. To begin the exercise, lower the<br />
lifted leg diagonally out to the side while maintaining core<br />
control. Perform an oblique curl at the same time as moving<br />
the leg back to the mid line of the body. Think opposite rib to<br />
hip. Lower back to the start position and repeat. SMR will be<br />
achieved on the erector spinae muscles (photos 14 & 15).<br />
Squat<br />
This exercise challenges balance and should only be<br />
performed after you are confi dent and comfortable standing<br />
on the foam roller. Squatting on the roller encourages<br />
maintaining the centre line of the body over the foundation<br />
during squats. Begin the exercise standing on the roller. Then<br />
sit back into the squat, keeping the chest lifted and spine<br />
neutrally aligned. Press through the feet to come back to<br />
standing. To make this exercise easier, hold onto a chair or<br />
spot your client as they squat. Standing on the roller will put<br />
pressure into the arches of the feet, releasing tension through<br />
the plantar fascia (photo 16).<br />
16<br />
Helen Vanderburg, BPE<br />
An international health and fi tness consultant, Helen is owner<br />
of Heavens <strong>Fitness</strong> Club and Fusion <strong>Fitness</strong> Training. An<br />
elite athlete, past World Champion synchronised swimmer,<br />
honored member of the Canadian Sports Hall of Fame and the<br />
2005 IDEA <strong>Fitness</strong> Instructor of the Year, Helen brings a wealth<br />
of experience to the fi tness industry. Visit www.fusionfi tnesstraining.com for<br />
more information on this type of training.
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SPECIAL FEATURE<br />
18<br />
THINK FEEL KNOW<br />
better communication for<br />
better client results<br />
Awareness of which ‘space’ your client is in could help you train them more successfully<br />
and consolidate longer-term relationships, as Glenda Thompson explains.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
On my way to an appointment<br />
I spotted a discount white<br />
goods shop. I needed a clothes<br />
dryer and I stopped, judging I’d be able<br />
to duck in, buy one and continue on<br />
my way. The salesman heard the word<br />
‘dryer’ and immediately commenced a<br />
spiel detailing the wattage, the energy<br />
rating and the settings of each dryer,<br />
starting, naturally, with the largest, most<br />
complex and most expensive machines.<br />
‘Look’, I interrupted, ‘I’m after something<br />
medium-sized that’s simple to operate<br />
and looks OK’. He repeated his data<br />
download about the next machine on<br />
the aisle. I wasted ten minutes and left<br />
frustrated and empty-handed.<br />
As it happened, I made it through the<br />
next ten months without a dryer at all,<br />
and when I eventually bought one, it<br />
wasn’t from that store. The salesman, by<br />
communicating his way and not mine,<br />
lost a sale (though he did unwittingly<br />
help the environment).<br />
During this encounter it was like the<br />
salesman and I were speaking two<br />
diff erent languages. The exchange was a<br />
perfect example of the ‘Think Feel Know’<br />
communication concept: he was deeply<br />
in a ‘Think’ space – numbers, data, going<br />
sequentially through the evidence from<br />
A to Z. Presumably this was his preferred<br />
way of operating, and it might have<br />
been exactly what a customer who was<br />
also processing in ‘Think‘ mode would<br />
have wanted. But I was in ‘Know’ –<br />
needing simple answers and wanting a<br />
swift decision. A salesman more aware<br />
of the Think Feel Know concept could<br />
have adjusted to my style and made the<br />
deal – it was there to be done.<br />
How often have you felt that you’ve not gelled with your client<br />
– that you’re on a diff erent wavelength and haven’t been<br />
able to really deliver what they were after? Now consider how<br />
helpful it would be to know what ‘space’ your client is in when<br />
they come to train with you. How great would it be to have<br />
a framework to communicate better with every person you<br />
interact with?<br />
It is obvious from our day-to-day dealings with people that we<br />
all process information diff erently. The framework which gives<br />
an indication of the way people take in information, process<br />
it, learn, speak and act is called Think Feel Know. These styles<br />
are not linked to gender or occupation; everybody does all<br />
three, but we do each have a favourite way of operating, and a<br />
second favourite.<br />
The trainer’s space<br />
Do you always train clients in the same way? Understanding<br />
our own preferences helps us communicate better with others,<br />
so let’s take a look at the diff erent styles you may adopt when<br />
training clients.<br />
Thinking: When you train in your Thinking mode you might<br />
give a client the physiology of what they’re doing and the<br />
anatomy behind the exercise. You might outline how the time<br />
will be divided up in the session and how many reps you’re<br />
going for.<br />
Feeling: If you train in a Feeling space, you might use music,<br />
you might feel the need to connect with the surroundings<br />
energetically, and you might tell your client stories about the<br />
exercises they’re doing.<br />
Knowing: If you train in a Knowing space, you will keep it<br />
simple, giving the ‘bottom line’ and then allowing the client<br />
lots of headspace in the session. You will avoid vocal ‘clutter’<br />
and let them get on with things, perhaps occasionally<br />
correcting their technique.<br />
The client’s space<br />
Once you have recognised your dominant style, you need to<br />
consider that your client will be in a processing space too – and<br />
quite possibly a diff erent one from yours. So, how can you tell?
Thinking: A client in a Thinking space<br />
might ask to see their program in detail,<br />
such as in a grid format, to understand<br />
what’s going to be covered before they<br />
start. They may be after the science of<br />
the movements and may be keen on<br />
data: ‘I can do 12 reps but would like<br />
to work up to 30.’ They appreciate an<br />
analytical system.<br />
Feeling: A Feeling client might want to<br />
‘feel’ the space that they are working in<br />
and say something like ‘I just can’t be<br />
inside today.’ They might have a story<br />
about their program: 'By our wedding<br />
day, my fi ance wants me to have a sixpack<br />
like I had when I was 19!’<br />
Knowing: A client in a Knowing space<br />
might want to understand the reason<br />
for tackling a particular exercise, but<br />
once they’ve received that, will want<br />
to get stuck into it with determination.<br />
They will enjoy peace and calm.<br />
Your space or mine?<br />
In order to create a strong bond with<br />
your clients and deliver them the most<br />
eff ective workout possible, you need<br />
to be aware of what space they’re in.<br />
Remember that your own preferred<br />
space might not be the best match for<br />
them; if you can adjust your training<br />
style to match their space, it will lead<br />
to a greater connection between you<br />
and your client. In turn, this will result<br />
in a longer-term relationship, meaning<br />
healthier clients and a healthier business.<br />
Of course everyone moves from space to<br />
space during the day; as we cross a road<br />
we will go into a Thinking space because<br />
we have to look left and right. We can’t<br />
‘Feel’ that it is safe to cross and neither can we close our eyes<br />
and ‘Know’. Likewise, your client’s space is not constant either.<br />
Just because they presented in Knowing in last week’s session,<br />
doesn’t mean they will be in the same space today.<br />
If you do group or boot camp-style training, it is worth<br />
considering covering all three spaces in the course of the<br />
session. Those with more extensive experience of working<br />
with people may tend to do this automatically, but regardless<br />
of how familiar we are with the practice, having a simple<br />
concept to explain it makes it easier to learn and to apply.<br />
What is it?<br />
Think – data<br />
Client might<br />
present<br />
Frowning/<br />
concentrating<br />
Feel – energy Colourful words<br />
Know –<br />
intuition<br />
Calm<br />
You could<br />
Give the science<br />
Relate a<br />
relevant story<br />
Give them<br />
the reason<br />
It is worth remembering that no single space is better than<br />
another – however much we might initially think ‘ours’ is<br />
superior. Respect is enhanced with the awareness that others<br />
process information diff erently. In fact, a team environment<br />
will benefi t greatly from having a balance of styles which bring<br />
a broad range of skills to the table.<br />
Bear the Think Feel Know concept in mind during your next<br />
training session, and gauge whether adapting your training<br />
style to suit your client’s space could benefi t you both.<br />
Glenda Thompson<br />
Glenda is an owner and communications coach with Think<br />
Feel Know Australia. Think Feel Know is a global business<br />
dedicated to supporting its clients to reach greater unity<br />
and effectiveness. Simple tools are used in a coaching<br />
methodology, delivered in one-to-one sessions, workshops,<br />
projects and licence sales. For a report on your personal Think Feel Know<br />
preferences, take the Indicator test at www.thinkfeelknow.com<br />
"If you can<br />
adjust your<br />
training style<br />
to match<br />
their space,<br />
it will lead<br />
to a greater<br />
connection<br />
between you<br />
and your<br />
client"<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 19<br />
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BENEFITS OF<br />
PRENATAL<br />
FITNESS<br />
Personal trainers often lack the confi dence to train pregnant clients, but if performed<br />
safely, and with careful monitoring, there are only upsides to continuing regular<br />
exercise during this special time, as Marina Perry-Kuhn explains.<br />
While a newly pregnant client<br />
may be ecstatic, for a trainer<br />
unfamiliar with the ins and<br />
outs of prenatal fi tness the situation<br />
can seem a bit daunting. With little or<br />
no education on prenatal fi tness, this<br />
wonderful news often leads to even the<br />
most regular of exercisers ceasing their<br />
training sessions, with many women<br />
– and their trainers – often scared of<br />
harming the baby. Little do they realise<br />
that there is simply no other time in<br />
a woman’s life when the benefi ts of<br />
exercising are as great as they are during<br />
pregnancy.<br />
In addition to all the regular benefi ts<br />
associated with exercising, pregnant<br />
women who exercise effi ciently will<br />
also experience benefi ts that ensure an<br />
easier pregnancy, enhanced endurance<br />
and stamina during labour, and a faster<br />
recovery post-delivery. These benefi ts<br />
include improved circulation to increase<br />
fl uid retention and ease constipation,<br />
optimised lung capacity to enhance<br />
breathing, a reduction in varicose veins,<br />
haemorrhoids and back pain, and a<br />
stronger core to ensure a greater range<br />
of movement, balance and mobility.<br />
Overall, women need to stay as active<br />
and as strong as possible throughout<br />
pregnancy. Just like recovery from any<br />
major surgery or physically-draining<br />
experience, recovery is faster in a<br />
stronger, fi tter, healthier body.<br />
As with any other physical condition, exercising safely<br />
during pregnancy is simply a matter of appropriate exercise<br />
prescription; appropriate to their fi tness level prior to<br />
pregnancy, appropriate to their strength and appropriate to<br />
their constantly changing body. However, while it is ideal to<br />
be able to continue to exercise throughout pregnancy, there<br />
are some medical conditions that will prohibit exercise. It is<br />
important for all pregnant women to seek approval from their<br />
GP or obstetrician prior to commencing an exercise regime,<br />
to ensure they are cleared of any pre-existing conditions that<br />
could harm them or their baby.<br />
Understanding physical changes<br />
During their 40 weeks of pregnancy, women’s bodies are<br />
performing one of life’s miracles; creating and growing a<br />
human life. Naturally, there are physical changes that must<br />
occur for this miracle to take place. Understanding these<br />
changes better enables trainers to exercise their clients safely,<br />
and to use specifi c methods to better control changes.<br />
WEIGHT GAIN<br />
As the baby develops, weight will be gained. Exercising during<br />
pregnancy helps to keep weight gain to a healthy – and<br />
necessary – amount. Too often women gain more weight than<br />
they need, and struggle to shift the excess weight long after<br />
bub’s arrival.<br />
CHANGES IN POSTURE<br />
As the abdomen grows in size, pregnant women often<br />
experience a shift in posture as their pelvis tilts forward,<br />
creating a bigger curvature in their lower back. Often<br />
this is the main reason why pregnant women experience<br />
excruciating back pain. Exercises, such as Pilates, that<br />
strengthen the obliques and transverse abdominis and<br />
lengthen the hip flexors, can help maintain better posture<br />
and alleviate back strain.<br />
"As with any<br />
other physical<br />
condition,<br />
exercising<br />
safely during<br />
pregnancy<br />
is simply a<br />
matter of<br />
appropriate<br />
exercise<br />
prescription"<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 21<br />
TRAINING
TRAINING<br />
"Exercise<br />
goals during<br />
pregnancy<br />
are threefold;<br />
to keep<br />
cardiovascular<br />
fi tness up,<br />
to maintain<br />
muscle<br />
strength, and to<br />
maintain length<br />
and functional<br />
fl exibility<br />
throughout<br />
the body"<br />
22<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
GROWING BUST<br />
Women’s breasts grow during pregnancy<br />
in preparation for breast-feeding and,<br />
as a result, pregnant women often<br />
experience a greater rounding of the<br />
shoulders which results in a strained<br />
back and neck. Strengthening of the<br />
mid and upper back (specifi cally the<br />
rhomboids and lower traps), plus<br />
stretching of the pectoral muscles will<br />
work to circumvent these changes.<br />
CHANGES TO CENTRE OF GRAVITY<br />
The growing uterus pushes the<br />
abdomen up and out, aff ecting the<br />
position of a pregnant woman’s centre<br />
of gravity. This is why pregnant women<br />
often experience poor balance, as their<br />
bodies have not had time to adjust<br />
to the change. It is best, therefore, to<br />
avoid exercises that require a great deal<br />
of balance.<br />
JOINT INSTABILITY<br />
The body releases excess relaxin<br />
hormones during pregnancy as<br />
women’s joints loosen to allow the joint<br />
in front of the pelvis to widen, so the<br />
baby’s head can pass through during<br />
birth. This means joints are not as stable<br />
as usual, and don’t ‘stop’ like they do<br />
pre-pregnancy. For this reason, exercises<br />
requiring fast changes in direction are<br />
not recommended.<br />
FATIGUE<br />
Creating a human is hard work. The body<br />
will, at times, experience fatigue due to<br />
the sheer physical stress of pregnancy.<br />
Sleep can also become diffi cult or<br />
broken (especially in the second and<br />
third trimesters), worsening the eff ects<br />
of fatigue. Regular exercise will increase<br />
daytime energy levels and ensure restful<br />
night sleeps.<br />
HEAT<br />
Due to an increase in metabolic rate,<br />
hormones and blood, pregnant women<br />
experience a rise in body temperature.<br />
During exercise it is important to ensure<br />
pregnant women don’t overheat. Ensure<br />
your clients consider their temperature<br />
by wearing non-restrictive, breathable<br />
clothing, and that they stay well<br />
hydrated during a session. Exercising in a well-ventilated area<br />
is ideal for pregnant women, and direct sunlight and humid<br />
conditions should be avoided.<br />
FLUID RETENTION AND CIRCULATION PROBLEMS<br />
During pregnancy, blood volume can increase by as much as<br />
40 per cent, putting extra pressure on the heart. While clients<br />
should continue with gentle cardiovascular work throughout<br />
pregnancy, they should be careful not to raise their heart rate<br />
or blood pressure too high. Hormonal changes in pregnancy<br />
can aff ect the working of the valves in veins, meaning blood<br />
can pool in the veins (especially in the legs and rectum),<br />
resulting in varicose veins and hemorrhoids. There is also an<br />
increase in fl uid in all of the body’s tissue, including lymphatic<br />
fl uid (the body’s waste-disposal system), which can cause fl uid<br />
retention problems for some women.<br />
Exercise goals<br />
As these changes take place within a woman’s body during<br />
pregnancy, our goals relating to exercise are three-fold; to<br />
keep cardiovascular fi tness up, maintain strength throughout<br />
the body’s key muscles groups, and to maintain length<br />
and functional fl exibility throughout the entire body. As a<br />
general rule of thumb, any exercise done prior to pregnancy<br />
is alright to continue during pregnancy, with the exceptions<br />
of horse riding, surfi ng (due to the risk of the board hitting<br />
the abdomen), sports that involve repeated, rapid changes of<br />
direction and contact sports.<br />
FITNESS: CARDIOVASCULAR EXERCISE<br />
Walking, jogging, running, aerobics, swimming and cycling<br />
are all fi ne during pregnancy (at a similar level to that achieved<br />
prior to pregnancy) and can be taken up at any time. It is<br />
recommended that clients minimise exercise on uneven<br />
surfaces as the pregnancy develops, and avoid activity that<br />
requires a lot of balance or stability – as balance gradually<br />
reduces during this time. Clients should aim for at least 30<br />
minutes of cardio activity on a minimum of four days a week.<br />
Guidelines for cardio:<br />
Think comfortable versus uncomfortable – always monitor<br />
heart rate. It used to be recommended to not exceed<br />
140/145 beats per minute, or 60 per cent of maximum<br />
heart rate. Health organisations have since revised this<br />
recommendation, as it varies according to the starting<br />
fi tness level of each pregnant woman.<br />
Talk test – clients should be able to conduct a conversation<br />
without being more than a little breathless.<br />
No dizziness, pain, or overheating.<br />
STRENGTH: RESISTANCE TRAINING<br />
Light weights and therabands provide great ways of promoting<br />
both tone and strength during pregnancy. Pilates is also very<br />
good for increasing strength. Clients should aim to do strength<br />
work at least twice a week, with four times per week the ideal.
Guidelines for strength:<br />
Pregnancy is not the time to introduce heavy weight<br />
training into a regime. Keep the weights (resistance) to<br />
light/medium, and work on more repetitions, keeping the<br />
muscles strong and toned.<br />
Restrict time spent exercising fl at on the back, as it<br />
decreases the blood fl ow to the uterus. Limit to<br />
approximately 3 to 5 minutes at any one time, especially<br />
after the fi rst trimester.<br />
Be mindful of posture throughout all repetitions. Keep the<br />
spine neutral, with the transverse abdominis always lifted<br />
and scooped in.<br />
Stop contracting. After approximately 20 weeks, clients<br />
should avoid all exercises using fl exion of the spine –<br />
specifi cally no sit ups. The focus should be on the lower<br />
abdominals; only transverse abdominis and obliques<br />
should be recruited.<br />
Avoid single leg work. Uneven pressure through the pelvis<br />
is to be avoided. Try to keep both feet on the fl oor when<br />
applying pressure through legs.<br />
Avoid any deep bridging where the pelvis rises above the<br />
heart/head level.<br />
FLEXIBILITY: STRETCHING<br />
Stretching is crucial during pregnancy, with hamstrings, hip<br />
fl exors, glutes, calves, chest and back all key areas to consider.<br />
As mentioned above, it is important not to over-stretch during<br />
pregnancy as the body produces excess relaxin hormones<br />
SAMPLE PRENATAL EXERCISES<br />
that increase joint laxity, with overstretching often leading to<br />
permanently loose joints.<br />
If performed safely, and with good monitoring, there are only<br />
upsides to continuing with regular exercise during pregnancy.<br />
The key is to exercise your clients appropriately, focusing on<br />
exercises that will counteract the changes in pregnancy. Most<br />
importantly, remind your clients to always listen to their bodies,<br />
to ensure they gain the maximum benefi ts of prenatal fi tness.<br />
PRENATAL EXERCISES TO FOCUS ON<br />
Strong transverse and obliques<br />
• Reverse curls<br />
• Side lying double leg lifts<br />
Strong glutes<br />
• Parrallel squats<br />
• Clam<br />
Strong rhomboids and lower traps<br />
• Rows<br />
Strong shoulders, biceps and triceps<br />
• Bicep curls<br />
• Tricep push ups<br />
• Lateral raises<br />
Stretches<br />
• Hip fl exors<br />
• Lower back – child’s pose<br />
Strong arms<br />
BICEP CURLS<br />
In seated position, wrap theraband around feet. Broad chest, neutral pelvis, transverse abdominis activated, arms extended at<br />
elbow and long. Breathe in to prepare (photo 1). Breathe out, pivoting/fl exing at elbow joint drawing pinky to shoulder (photo 2).<br />
Breathe in, re-extend arm, opening at elbow. Three sets of 12 to 16.<br />
1 2<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 23<br />
TRAINING
TRAINING<br />
24<br />
TRICEP PUSH UPS<br />
In quadruped position with hands in line with shoulders and knees under hips. Hands one-hand distance apart with fi ngertips<br />
pointing forward, underside of elbow pointing forward, scapular stabilised, neutral spine (photo 3). Breathe in and lower the<br />
torso towards fl oor as elbows go straight back towards thighs, hinging at hip, nose moving straight towards fi ngertips (photo 4).<br />
Breathe out and press up away from fl oor back to start position.<br />
NOTE: Avoid weight moving back through hips. Keep knees above hips. Ensure elbows stay inside the line of torso, moving straight<br />
back towards thighs. Do three sets of 8 to 16.<br />
3 4<br />
LATERAL RAISES<br />
Kneeling with pelvis neutral, ribs melted, hands by sides<br />
holding ends of theraband. Theraband placed under knees.<br />
Breathe out as knuckles move up and out to sides, keeping<br />
arms straight but soft at elbow (not lifting above shoulder<br />
height) (photo 5). Breathe in and lower arms back to side of<br />
thighs. Repeat. Three sets of 12 to 16.<br />
5 Jack – pls place pic 5<br />
Marina Perry-Kuhn<br />
Founder of Queensland’s innovative class-based Pure Health<br />
Clubs, Marina is a fi tness expert, business owner and mum.<br />
As a Pilates instructor with ten years experience, Marina<br />
created Pure Beginnings, a series of classes, programs and<br />
DVDs designed to maximise prenatal and postnatal fi tness.<br />
Marina is dedicated to educating the public about the benefi ts and realities<br />
of exercise during and after pregnancy. For more information,<br />
visit www.purehealthclubs.com.au or www.purebeginnings.com.au<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Stretches<br />
HIP FLEXORS<br />
Kneeling on one knee with opposite foot placed well forward<br />
of knee. Tuck pelvis posteriorly (pulling hip bones back, pubic<br />
bone forward) and then sink pelvis forward towards front heel<br />
(photo 6). Ensure the torso remains tall, with core constantly<br />
activated. Hold for one minute or more.<br />
6<br />
LOWER BACK – CHILD’S POSE<br />
With knees open, feet together, sink hips back over heels and<br />
release chest towards fl oor stretching arms out long overhead<br />
(photo 7). Hold and release into stretch and continue to<br />
breathe deeply. Hold for 30 seconds or longer.<br />
7
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REGULAR FEATURE<br />
26<br />
Injury & Rehab<br />
HOW TO REDUCE YOUR LEGAL RISK<br />
This article is a little diff erent in<br />
nature to my regular Injury &<br />
Rehab pieces as I feel there is<br />
a need for fi tness professionals to gain<br />
an understanding of an increasingly<br />
common issue relating to client<br />
injuries: the health professional’s legal<br />
risks, obligation to keep their clients<br />
safe, and, ultimately, keep themselves<br />
out of court.<br />
While I am not a lawyer, on a number<br />
of occasions I have been a professional<br />
witness in cases involving fi tness facility<br />
members that have been injured<br />
either in their club or while under the<br />
guidance of a personal trainer. In one<br />
such case a gym member who suff ered<br />
a lumbar spine injury while exercising<br />
fi led a claim against the fi tness facility<br />
for negligence, on the grounds that<br />
she should have been told to stay away<br />
from the piece of equipment that was<br />
thought to have caused her injury.<br />
What I found most interesting in this<br />
case was that the piece of equipment<br />
– the back extension or Roman chair as<br />
it is sometimes called – was actually set<br />
up in the courtroom while I was giving<br />
evidence. It was almost as if the actual<br />
machine was on trial, with the experts<br />
arguing whether it was the guilty party.<br />
During proceedings the judge asked<br />
me ‘Mr Wright, do you think that this<br />
piece of equipment should have a<br />
warning sign on it to let people know<br />
the risks involved in using it?’, to<br />
which I replied ‘Your Honour, there is<br />
a barbell on the floor over there that<br />
a gym member could do a thousand<br />
dangerous things with. It would not<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
be possible to warn a member of<br />
every single risk – our gyms would be<br />
covered in signs’.<br />
While it may be amusing to imagine the<br />
actual back extension machine being<br />
cross examined in the witness box, this<br />
case and the other I have been involved<br />
in highlighted the vulnerable position<br />
many health and fi tness professionals<br />
place themselves in every day – and<br />
illustrated how easy it is to get caught<br />
up in a soul destroying legal case.<br />
My experience working as a<br />
physiotherapist inside fi tness facilities<br />
for more than 20 years has taught me<br />
that the majority of fi tness professionals<br />
are not taking adequate steps to reduce<br />
their legal risks. The following simple<br />
tips may save you a lot of legal pain and<br />
help protect you from litigation.<br />
Take a good injury<br />
history<br />
A major point to come out of the back<br />
injury case involving the back extension<br />
machine was that the health club<br />
involved needed to take greater steps to<br />
fi nd out about the member’s pre-existing<br />
back injuries. This should be a warning to<br />
all health professionals to ensure every<br />
new member and client undergoes a<br />
thorough medical history check.<br />
I have serious concerns about the<br />
growth of ‘low supervision’ style gyms.<br />
In addition to new injuries brought on<br />
by unsupervised exercise, new members<br />
run the risk of aggravating pre-existing<br />
injuries. It will be interesting to see what<br />
happens in the next few years as the<br />
popularity of these clubs grows.<br />
That being said, there is no greater<br />
defence that a competent health<br />
professional can present in an injury<br />
case than a well documented and<br />
thorough pre-exercise history. It is<br />
imperative therefore to get all new<br />
clients to complete a well constructed<br />
pre-exercise questionnaire and to back<br />
it up with a series of questions to make<br />
sure all items are covered.<br />
<strong>Network</strong> members can download a Preexercise<br />
Questionnaire form by logging<br />
onto www.fi tnessnetwork.com.au/<br />
gymbag and selecting the form from<br />
Administration Documents in the<br />
Personal Training section.<br />
Ensure your<br />
equipment and<br />
exercise area is safe<br />
A real and common danger for many<br />
fi tness professionals is the potential<br />
for client injury due to equipment<br />
failure. One of the fi rst questions asked<br />
after an incident will be ‘when was the<br />
equipment last checked for safety?’<br />
At this point, the ‘litigation-aware’<br />
health professional reveals their up-todate<br />
and comprehensive ‘equipment<br />
maintenance schedule’ and look up the<br />
details of the last equipment check.<br />
A number of years ago while exercising<br />
in a country gym, I was in the middle of<br />
a heavy set when the cable crossover<br />
machine collapsed around me. While I<br />
was unhurt (and somewhat proud that<br />
I had actually been able to overpower<br />
this piece of apparatus), it could easily<br />
have been a diff erent story, causing me<br />
signifi cant injury and making me unable<br />
to work for an extended period of time.
When informed of my mishap the gym owner laughed and<br />
said ‘I haven’t got around to bolting it to the fl oor yet – you<br />
must have had a heavy weight on it?’ – a boost for my ego,<br />
but I’m not convinced his reply would have stood up too well<br />
under cross-examination.<br />
The issue of providing a safe area also has implications for<br />
trainers running outdoor sessions and boot camp programs.<br />
Make sure you check the area you are planning to use in your<br />
session for risks such as logs and sticks, broken glass, uneven<br />
surfaces and holes, poles and other obstructions, as well as<br />
obvious dangers like other exercisers and cyclists.<br />
<strong>Network</strong> members can download a Risk Assessment Checklist<br />
by logging in to www.fi tnessnetwork.com.au/gymbag<br />
and selecting the form from OH & S Resources in the Club/<br />
Business section.<br />
Keep good records<br />
In the majority of legal cases I have seen, one of the fi rst actions<br />
taken is for the legal team of the injured person to request<br />
copies of the client’s records. In the area of physiotherapy<br />
this will be clinic records and other paperwork relating to the<br />
patient. In relation to fi tness facilities and personal trainers,<br />
it may be the person’s pre-exercise questionnaire, their<br />
acknowledgement of informed consent to the potential risks<br />
of exercise and also the records of their actual workouts and<br />
individual sessions conducted with the trainer.<br />
At this point in time, I believe that I could walk into the majority<br />
of fi tness facilities and less than 50 per cent of the personal<br />
trainers working with clients on the gym fl oor would have a<br />
pen and piece of paper (or an electronic program recording<br />
device). This eff ectively means that when the legal team<br />
for the injured client requests copies of the client’s<br />
program to review, the trainer would be forced to<br />
say ‘I don’t take any notes’ – not a great response.<br />
You need to record anything and everything<br />
that happens in your sessions that may be<br />
of some future signifi cance. Do not rely on<br />
your memory, it will fail you and make you<br />
appear unprofessional if cross-examined.<br />
Record the exercises prescribed, warmups<br />
completed, sets and reps and details<br />
of any pain or issues that were mentioned<br />
in the session. You cannot be too thorough<br />
in your record keeping; the detail and quality<br />
of your records will re-enforce your level of care<br />
and professionalism.<br />
Find a higher authority<br />
One of the simplest and most<br />
eff ective methods of reducing your legal<br />
risk is to fi nd a higher authority to allocate<br />
and defl ect some of the responsibility for<br />
that client to. My physiotherapy clinics<br />
are located within <strong>Fitness</strong> First clubs, and<br />
not a day goes by without one of the<br />
trainers arriving at the clinic reception<br />
desk with a client to ask our therapists’<br />
advice on the best way to deal with their<br />
client’s specifi c injury or concern.<br />
This is a smart strategy on the part of<br />
the trainer; they have been informed of<br />
a potential injury issue and have sought<br />
advice from a higher authority, in this<br />
case a physiotherapist. If the trainer was<br />
right on their game they would have<br />
documented the details of the injuryrelated<br />
conversation into the clients<br />
notes, i.e. ‘spoke to Paul Wright at Get<br />
Active Physiotherapy regarding Brian’s<br />
shoulder and was told to ...’<br />
This situation opens up a range of legal<br />
issues for my therapist, including the<br />
therapist’s ability to give advice without<br />
a full consultation to confi rm diagnosis.<br />
However, from the trainer’s perspective<br />
they have taken a solid path to reduce<br />
their legal risk.<br />
"There is<br />
no greater<br />
defence that<br />
a competent<br />
health<br />
professional<br />
can present in<br />
an injury case<br />
than a well<br />
documented<br />
and thorough<br />
pre-exercise<br />
history"<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 27<br />
REGULAR FEATURE
REGULAR FEATURE<br />
28<br />
In all cases of client injury the fi tness professional needs to<br />
search out a higher medical authority to reduce their level of<br />
responsibility and increase the chance of the client getting a great<br />
outcome. Taking the responsibility of injury management and<br />
illness on your own shoulders is a risk often not worth taking.<br />
Summary<br />
In order to confi dently pursue a rewarding and successful<br />
career, fi tness professionals need to be aware that there are<br />
legal risks involved in our industry and to understand these<br />
risks when dealing with clients.<br />
Naturally, everyone who works in our industry should have<br />
adequate and comprehensive legal insurance in case they are<br />
named in a legal case. However, prevention is better than cure, so<br />
when making every decision in relation to their clients’ programs,<br />
fi tness professionals should come back to the simple question<br />
of ‘what would a safe and competent fi tness professional do in<br />
this situation?’ If you make all your decisions with this question in<br />
mind then you are taking steps to reduce your legal risk.<br />
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NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
FREE RESOURCES FOR NETWORK READERS<br />
To help reduce your legal risks, download Paul’s free MP3 recording ‘Six<br />
Ways to Stay Out of Court’ from www.freeinjurypreventionpdf.com. This<br />
recording outlines the steps fi tness professionals should take to reduce<br />
their legal risk and builds upon the ideas in the above article. You will<br />
also receive the Injury Prediction and Prevention Testing PDF to help you<br />
do a better pre-exercise injury screening for all new clients. If you are<br />
interested in fi nding out more about building your fi tness business you can<br />
also download Paul's FREE 60-minute mp3 titled How to Increase Profi ts<br />
from Your Health Business from www.MyHealthBusinessProfi ts.com<br />
Paul Wright, BAppSc (Physio), DipEd (PE),<br />
Adv Dip. (Bus Mgmt)<br />
Paul is the director of Get Active Physiotherapy with clinics<br />
located inside <strong>Fitness</strong> First clubs at St Leonards (Sydney)<br />
and Kotara (Newcastle). His two-hour Potentially Dangerous<br />
and Ineffective Exercises DVD can be previewed and<br />
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Revised Advert.<strong>indd</strong> 1 27/04/10 4:43 PM
Shake it and shape it with<br />
SH’BAM!<br />
The transition of dance moves from nightclub<br />
to fi tness studio has been happening for<br />
some time, says Marie Anagnostis, but with<br />
SH’BAM, the new program from Les Mills,<br />
the move looks to be complete.<br />
These days you can be forgiven for walking into a gym<br />
and thinking you are walking into a dance studio; and<br />
there are perfectly good reasons why dance-based<br />
workouts have samba’d and shimmied their way onto gym<br />
timetables across the country. Firstly, dancing is heaps of<br />
fun, and secondly, it achieves the physical benefi ts members<br />
expect from a gym workout, such as fat burning, improved<br />
coordination and increased cardio fi tness.<br />
Hot on the heels of the gym-fl oor-come-dance-fl oor<br />
phenomenon comes SH’BAM, the simple 45-minute dance<br />
workout that anyone can do. Participants can leap, salsa and<br />
chasse their way through the latest dance class featuring basic<br />
moves, a rocking soundtrack (think Bad Romance, I Wanna<br />
Dance with Somebody, My First Kiss) and, most importantly,<br />
the credentials to burn fat and get fi t.<br />
Developed by Les Mills, the creators of group fi tness classes<br />
such as BODYPUMP ® and BODYBALANCE ® , SH’BAM is being<br />
nurtured in Australia by group exercise legend Michelle Dean.<br />
With an impressive resume that includes Les Mills national<br />
account manager, 2007 FILEX Presenter of the Year and host of<br />
Aerobics Oz Style, Michelle brings 22 years teaching experience<br />
to her role as head program coach.<br />
Recently Michelle conducted 18 trial classes in Sydney and<br />
was amazed to watch the program grow and grow with every<br />
class; ‘It’s one thing feeling confi dent that a program is going<br />
to go off , but it’s another thing to actually see it happen. The<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 29<br />
GROUP EXERCISE
GROUP EXERCISE<br />
30<br />
“I am 100<br />
per cent<br />
confi dent that<br />
SH’BAM will<br />
revolutionise<br />
the way<br />
people move”<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
SH’BAM trial started on a Monday morning with about 50<br />
people – a great turnout for the fi rst class – but six weeks later<br />
the classes were averaging 120!’<br />
An incredible story to come from the trial classes was that of a<br />
member called Marilyn, who turned up to all 18 of the classes.<br />
Marilyn is deaf, and having enjoyed the fi rst class, she brought<br />
along some friends who are also deaf to experience the next<br />
one, after which they all became SH’BAM regulars. Michelle<br />
found out that Marilyn attends many group exercise classes and<br />
can follow through feeling the beat and using her other senses<br />
to grasp the full workout experience. She communicated to<br />
Michelle, however, that during SH’BAM she can feel the music<br />
in ways she has never done before. The combination of the<br />
moves, atmosphere and energy was something she had never<br />
experienced in other classes.<br />
Being rolled out in fitness facilities from early 2011, Michelle<br />
says that Les Mills’ latest workout is here to stay. She adds<br />
‘I am 100 per cent confident that SH’BAM will revolutionise<br />
the way people move’.
SH’BAM FAST FACTS<br />
Dance-based workouts are growing rapidly in popularity. In fact, in <strong>2010</strong><br />
dance was cited by the American Council on Exercise as a top 10 fi tness<br />
trend. So, what’s the deal with SH’BAM?<br />
• It’s a simple 45-minute dance workout from Les Mills that anyone<br />
can do.<br />
• The soundtrack features everything from the hottest chart hits to<br />
dance tracks, Latin, remixed classics and more.<br />
• Featuring simple but seriously hot dance moves, SH’BAM is the<br />
perfect way to shape up and let out your inner star!<br />
Participant benefi ts:<br />
• Awesome workout provided by interval training peaks<br />
• Get into the fat burning zone<br />
• Learn hot new dance moves<br />
• Improve coordination<br />
• Increase cardiovascular fi tness<br />
• Have loads of fun, get an emotional high and forget they’ve even been<br />
exercising!<br />
Marie Anagnostis<br />
A BODYATTACK ® and<br />
BODYPUMP ® instructor,<br />
personal trainer and fi gure<br />
competitor, Marie is passionate<br />
about the fi tness industry. In<br />
her role of marketing manager for Les Mills<br />
Asia Pacifi c, she combines her love of group<br />
exercise with her desire to spread the word<br />
about its benefi ts.<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 31<br />
GROUP EXERCISE
NUTRITION<br />
32<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Most health experts agree that<br />
Australia is facing one of the<br />
biggest medical challenges<br />
of the 21 st century. An estimated 275<br />
<strong>Australian</strong>s develop diabetes every<br />
day. Over 1.7 million <strong>Australian</strong>s have<br />
diabetes and up to half of the cases of<br />
type 2 diabetes remain undiagnosed.<br />
Fuelled by rising body weights<br />
and physical inactivity among the<br />
population, it is estimated that by 2031<br />
type 2 diabetes will aff ect 3.3 million<br />
people in Australia. With fi gures like<br />
these, it is highly likely that you train,<br />
or will train in the future, a client with<br />
diabetes – so it’s worth every fi tness<br />
professional taking a few minutes to get<br />
to grips with the basics of the disease.<br />
Although the statistics make sobering<br />
reading, there is still plenty that can be<br />
done to reduce the risk of developing<br />
type 2 diabetes or help relieve some<br />
of the symptoms associated with it.<br />
Diet and lifestyle modifi cations are the<br />
cornerstones in the prevention and<br />
treatment of type 2 diabetes. The major<br />
aims of this approach are to reduce body<br />
weight, improve insulin resistance and<br />
modify cardiovascular risk factors, which<br />
collectively contribute to the threefold<br />
increased mortality as a result of heart<br />
disease in patients with diabetes.<br />
In the beginning there was<br />
insulin resistance<br />
The concept of insulin resistance initially<br />
emerged following the discovery of<br />
insulin. It was noted that patients with<br />
diabetes could be divided into two<br />
groups based on their response to<br />
insulin, i.e. insulin-sensitive and insulin-<br />
EAT TO BEAT<br />
DIABETES<br />
With type 2 diabetes one of this century’s greatest health challenges, you are highly likely to<br />
train clients with the disease during your career. One of the most important pieces of advice you<br />
can give these clients is to self-monitor their blood glucose levels, says Morwenna Kirwan.<br />
“New research<br />
indicates that<br />
obese people<br />
are 80 times<br />
more likely to<br />
develop<br />
type 2<br />
diabetes than<br />
those who<br />
maintain<br />
a healthy<br />
weight”<br />
resistant, which broadly equates to the modern defi nitions of<br />
type 1 and type 2 diabetes.<br />
In the body, carbohydrates are broken down into glucose, which<br />
is used in the body’s tissues as fuel. Under normal conditions, the<br />
hormone insulin controls blood glucose (BG) by stimulating certain<br />
cells in the body to uptake glucose for storage. Insulin resistance,<br />
the condition preceding the development of type 2 diabetes, is<br />
when muscle, liver and fat cells do not respond properly to insulin.<br />
As a result, the body needs more insulin to help glucose enter<br />
cells. The pancreas tries to keep up with this increased demand for<br />
insulin by producing more. Eventually the pancreas fails to keep<br />
up with the body’s need for insulin. Excess glucose builds up in the<br />
bloodstream, setting the stage for diabetes.<br />
How does diet infl uence diabetes?<br />
It was once believed that carbohydrates and diets high in sugar<br />
were the cause of diabetes, but scientists have long known<br />
that this is not the case. The scientifi c evidence, as is stands,<br />
actually points to fats, particularly saturates (found mainly<br />
in meat and dairy products, pastries and high fat snacks for<br />
example) as being involved in the development of diabetes.<br />
Not only can fat interfere with insulin metabolism, high fat<br />
diets also promote weight gain – a risk factor in itself. Diets rich<br />
in carbohydrates tend to be lower in fat and energy (calories)<br />
and thus are associated with a reduced risk.<br />
Glycemic index<br />
Until the mid 1990s, the prevailing belief was that people with<br />
diabetes should avoid foods that contain so-called ‘simple’<br />
sugars and replace them with ‘complex’ carbohydrates,<br />
such as those found in potatoes and cereals. This belief was<br />
based on the assumption that simple sugars are rapidly<br />
digested and absorbed, exerting a more marked response<br />
on BG levels. However, research has shown that the chemical<br />
structure of carbohydrates is a poor predictor of glycemic<br />
response, with the Glycemic Index (GI) proposed to provide a<br />
more physiological classifi cation of carbohydrates. The GI is a<br />
numerical system measuring the rise in circulating BG that a<br />
carbohydrate triggers – the higher the number, the greater the<br />
BG response. So a low GI food will cause a small rise, while a<br />
high GI food will trigger a dramatic spike.
BLOOD GLUCOSE LEVELS<br />
TIME / HOURS<br />
HIGH GI<br />
LOW GI<br />
1 2<br />
Glycemic load<br />
Glycemic load (GL) takes the concept of GI a step further,<br />
accounting not only for how rapidly an ingested<br />
food causes a rise in BG, but also the portion size of<br />
carbohydrate the food contains in an average serving.<br />
Thus, the GL more accurately refl ects the impact that<br />
eating specifi c foods has on BG and insulin levels.<br />
Some foods with a high GI actually have a low GL. Watermelon,<br />
for example, has a GI of 72 (high), but since it’s mostly made<br />
up of water and actually contains relatively little carbohydrate<br />
(6g/serve), its GL is only 4 (low). On the other hand, white rice<br />
has a GI similar to watermelon (72), but a much higher GL of 30,<br />
meaning the body will respond with a fl ood of glucose.<br />
The ranking of foods’ GI and GL uses the following scale:<br />
GLYCEMIC INDEX (GI) & GLYCEMIC LOAD (GL) TABLE<br />
GLYCEMIC INDEX<br />
0 20 40<br />
GLYCEMIC LOAD<br />
Low (=20)<br />
Vegetables<br />
and/or fruit<br />
lots of varieties,<br />
colours, both<br />
cooked & raw<br />
20 30 40 50 60<br />
healthy fats<br />
olive oil, nuts,<br />
seeds, avocado<br />
low GI & GL, oats, wholegrain<br />
cereals & breads, legumes<br />
quality carb<br />
lean protein<br />
lean meats,<br />
legumes, oily<br />
fi sh, low fat dairy,<br />
seafood, soy<br />
Low (=70)<br />
Low (=20)<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 33<br />
NUTRITION
NUTRITION<br />
34<br />
"A diabetes<br />
diet is a<br />
healthy-eating<br />
plan that’s<br />
naturally rich<br />
in nutrients<br />
and low in fat<br />
and calories.<br />
In fact, it’s<br />
the best<br />
eating plan<br />
for everyone"<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Advocate the self-monitoring of blood glucose<br />
As a health and fi tness professional, one of the most important<br />
pieces of advice you can give your diabetic client is for them<br />
to measure their BG levels. Diet has a direct impact on glucose<br />
levels, so measuring before each meal and two hours after the<br />
meal (or snack) can give the client a greater understanding of<br />
the eff ects that their food choices are having on their BG. GI and<br />
GL are both important concepts to assist with making healthy<br />
choices, but having an objective measure of glucose control<br />
is a powerful learning tool which in itself will help clients<br />
understand the impact that portion size and carbohydrate<br />
choice has on their BG levels.<br />
Blood glucose targets<br />
These are targets for BG levels before and after meals:<br />
Before meals 2 hours after meals<br />
Type 1 diabetes (adults) 4 to 7 mmols/l < 9 mmols/l<br />
Type 2 diabetes (adult) 4 to 7 mmols/l
powerliving.com.au info@powerliving.com.au<br />
official partners<br />
CEC 15POINTS<br />
Neutral Bay Manly Act Belconnen Sydney City
SPECIAL FEATURE<br />
36<br />
Looking for resources to help you in your day-to-day operations? It’s in the bag – literally.<br />
As a member of <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> you have access to a multitude of<br />
FREE resources in the revamped online Member Gym Bag.<br />
<strong>Network</strong>’s Member Gym Bag at www.fi tnessnetwork.com.au/gymbag is no ordinary gym bag – in place of a water<br />
bottle and less-than-fragrant towel it has hundreds of practical, instantly useable resources that you can use in your<br />
business. From professionally designed promotional fl yers, email signatures and posters, to new client fi tness history<br />
checklists, and staffi ng and management materials – no matter what your role in the industry, there’s loads of useful stuff in here.<br />
Overhauled and redesigned to welcome in 2011, the Gym Bag is split into three easy-to-access sections – Personal Trainer, Group<br />
Exercise, and Club – so you’ll be able to fi nd what you need, when you need it.<br />
We’ve spent hundreds of hours on these things so that you don’t have to. And remember – if you have suggestions for any new<br />
resources which aren’t currently in the Gym Bag, let us know and we’ll do our best to add them.<br />
Here’s just a taste of what you’ll fi nd at www.fi tnessnetwork.com.au/gymbag<br />
Posters<br />
We all need inspiration at times, and our<br />
members and clients are no diff erent.<br />
Sometimes, all it takes is a reminder of<br />
why they’re sweating up a storm in the<br />
gym, or of what they can achieve if they<br />
put their mind to it. This selection of<br />
motivational fi tness posters is ideal for<br />
downloading, printing and placing on<br />
your gym or studio wall.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
<strong>Network</strong>’s<br />
BAG OF<br />
TRICKS<br />
Client and member newsletters<br />
It’s good to keep up-to-date with<br />
the latest developments in fi tnessrelated<br />
research and studies, and that’s<br />
where the newsletters come in handy.<br />
Check every month for an updated<br />
newsletter ready to email or print off<br />
and give to clients. You can even tailor<br />
it to your own business by adding your<br />
own logo or contact details for added<br />
professionalism. A great retention tool<br />
for reminding clients why they need to<br />
keep up their fi tness regime!<br />
Client and member handouts<br />
The Information Handouts for members<br />
and clients are concise and readerfriendly<br />
information sheets. A single side<br />
of A4 for easy printing or emailing, you<br />
can choose from dozens of handouts,<br />
from ‘Alignment & Posture’ to ‘Yoga for<br />
the Professional Sitter’.
Marketing and promotions<br />
To help build your business you need<br />
to spread the word about who you are<br />
and why people need you. That’s where<br />
some good old PR comes in. From<br />
informative fl yers giving overviews<br />
of health conditions along with the<br />
benefi ts that your fi tness business can<br />
provide, to information on creating a<br />
media release that really works, these<br />
tools will help you shout about your<br />
business.<br />
Green resources<br />
Whether your incentive is ecological or<br />
economical, the benefi ts of making your<br />
fi tness operation more environmentallyfriendly<br />
are beyond doubt. Featuring<br />
eco-tips for both members and staff , this<br />
selection of posters has handy green<br />
advice for recycling, and for saving<br />
water, energy and resources.<br />
<strong>Fitness</strong> charts<br />
This fantastic series of charts covers the<br />
areas of Cardio Training, Core Control<br />
and Strength Training. Created under the<br />
Perfect Practice banner by renowned<br />
physiotherapist Anna-Louise Bouvier<br />
and fi tness expert Lisa Champion,<br />
the charts are ideal for downloading,<br />
printing and displaying on your gym or<br />
studio wall.<br />
HR<br />
An invaluable resource for fi tness<br />
businesses without established<br />
Human Resources procedures. From<br />
job descriptions and expectations, to<br />
hiring and integration checklists and<br />
a performance review template, this<br />
section is full of useful tools for getting<br />
the right person for the job – and<br />
keeping them.<br />
Inspirational email signatures<br />
Emailing clients with session<br />
confi rmations and reminders is a<br />
professional courtesy practised by<br />
good personal trainers. The Gym Bag’s<br />
inspirational email signatures are a<br />
selection of professionally designed<br />
motivational quotes which you can<br />
easily paste into emails to add some wow<br />
factor to your client communications!<br />
OH&S<br />
Hey – we know this area’s not much<br />
fun, which is why we’ve saved you the<br />
hassle of doing it yourself. From hazard<br />
incident report forms and housekeeping<br />
checklists, to risk assessments and steps<br />
for communicating with employees<br />
regarding safety, the forms and charts<br />
in this section will keep your operation<br />
running smoothly (and save you heaps<br />
of time and boredom!)<br />
Get online today to access the benefi ts waiting in your <strong>Network</strong> Member Gym Bag www.fi tnessnetwork.com.au/gymbag<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 37<br />
SPECIAL FEATURE
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GROW YOUR BUSINESS:<br />
DR <strong>Fitness</strong><br />
Grow your Business features fi tness professionals sharing their personal journey of<br />
growing their business. Here, Heather Smith talks to Duncan Rennie,<br />
founder of DR <strong>Fitness</strong>, based in Sydney’s Inner West.<br />
Heather Smith Can you tell me a<br />
little about your business?<br />
Duncan Rennie In 2005 I founded DR<br />
<strong>Fitness</strong> as a part-time outdoor personal<br />
training business, while I continued to<br />
work in other roles within the fi tness<br />
industry. It fi nally reached the point in<br />
2008 where I had too many clients to<br />
accommodate part-time, so I made the<br />
leap into being 100 per cent committed<br />
to my own business – which incidentally<br />
coincided with us opening our studio<br />
in Sydney’s Inner West. Our primary<br />
business has always been one-on-one<br />
personal training, however we also off er<br />
boot camps, corporate fi tness services<br />
and comprehensive health and fi tness<br />
screens/assessments.<br />
Heather Smith It is a big decision<br />
for a small business to take on<br />
its fi rst employee – what made<br />
you think it was the right time?<br />
Duncan Rennie I needed to either cut<br />
back on sleep (that I already wasn’t<br />
getting) or I needed to take someone on<br />
to share the load. My plan was to give all<br />
new enquiries to the new employee, so<br />
I could build up their client base while<br />
making my own more manageable. If<br />
any of my established clients moved out<br />
of the area or couldn’t continue training,<br />
I didn’t replace them on my own training<br />
roster; all new clients went to the new<br />
employee. To me, it’s the only way to<br />
grow. It’s a slow journey, but while I’m still doing more face-toface<br />
hours than I would like, I am in a far better position now<br />
than when I took on my fi rst employee, in February 2009.<br />
Heather Smith Who did you seek advice from<br />
about taking on your fi rst employee?<br />
Duncan Rennie I sought advice from a whole range of people;<br />
Justin Tamsett (www.justintamsett.com) has been a mentor<br />
and an employer. I am a member of the <strong>Australian</strong> Personal<br />
Trainers Round Table (www.roundtables.com.au) where<br />
business owners with a wide range of experiences within the<br />
personal training industry meet and discuss their business. I<br />
also asked a few people outside of our industry what they went<br />
through when expanding their businesses as I think that some<br />
external insight can be a good idea.<br />
Heather Smith Was the process easier or harder<br />
than you expected?<br />
Duncan Rennie It matched my expectations. Perhaps that’s<br />
because my previous job was as a personal training manager<br />
at a gym where I was responsible for a lot of the hiring, fi ring<br />
and training. I have always subscribed to the opinion that you<br />
shouldn’t be a manager or do a job unless you have done most<br />
of the jobs of the people that you are managing. I didn’t go<br />
into it with my head in the sky thinking ‘this will be easy, I’ll<br />
just get someone’. It’s really tough. I can’t emphasise enough<br />
the importance of spending time on the employment process.<br />
From an employer’s perspective, you have a lot of people to<br />
choose from, but unfortunately many of them aren’t up to<br />
the standard you will be looking for in your personal training<br />
studio. So I think the big thing for us is the recruitment process<br />
– getting the right person while understanding that no one<br />
person is perfect.<br />
Heather Smith How did it affect your cashfl ow?<br />
Duncan Rennie Our trainers are casual employees with variable<br />
hours; if they train someone and they do sessions for us then<br />
they get paid. The only initial cash outlay is the hours they work<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 39<br />
BUSINESS
BUSINESS<br />
40<br />
“I can’t<br />
emphasise<br />
enough the<br />
importance<br />
of spending<br />
time on the<br />
employment<br />
process”<br />
Need equipment funding?<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
and the cost of putting an ad on SEEK. Initially the big cost is<br />
time. We fi nd the right person, we take them on and then we<br />
invest time in our in-house training modules. Although a lot<br />
of people might be perfect for being a personal trainer and<br />
have learnt all the theory, they lack hands-on experience. We<br />
give them lots of intense practise and role play, until we are<br />
confi dent that they are able to work with clients and do the<br />
job really well.<br />
Heather Smith What do you know now that you<br />
wish you had then?<br />
Duncan Rennie I now know that you will never know<br />
everything when employing someone. Fortunately everyone<br />
is diff erent, and that’s the beauty of it because you get diff erent<br />
personalities in your workplace. At the end of the day you have<br />
got to go with gut feeling. In our recruitment ads we say that<br />
experience is not essential; we don’t need that, we need the<br />
right attitude, the right personality and emotional intelligence<br />
because you can never train these into someone. These things<br />
are important because ours is a people industry. If you don’t<br />
go for it.<br />
With GoGetta Equipment Funding, you can free up your cash and get the equipment you need<br />
to fit out your studio or gym. Flexible funding with low weekly rates. Go on, ask about our<br />
flexible funding solution on 1800 464 388. Or apply online at www.GoGetta.com.au/fitness<br />
get along with your trainer, no matter<br />
how well they train you, you’re not<br />
going to stick around.<br />
Heather Smith What advice<br />
would you give to other small<br />
business owners?<br />
Duncan Rennie Take your time. When<br />
you open your own business and<br />
fi nd yourself wearing so many hats –<br />
marketing manager, admin manager,<br />
offi ce manager, cleaner, laundry – in<br />
addition to being a trainer, it can be<br />
very tempting to hire someone quickly.<br />
My advice is to take your time and<br />
employ based on attitude; accept that<br />
it may take longer to train them up, but<br />
if they have got the right attitude they<br />
will be better for your business in the<br />
long run.
BUSINESS DEVELOPMENT TIPS<br />
Tax Rate Tables<br />
Tax Rate Tables, used to calculate the PAYG tax, are issued by the ATO for each fi nancial year. The ATO<br />
sends out paper copies, there is a tax calculator on their website and the tax tables are incorporated<br />
into the latest release of MYOB Accounting payroll software.<br />
SGC Superannuation<br />
Employees eligible to choose their superannuation fund need to be provided with a Superannuation<br />
Choice Form, and the employee needs to sign a form to say they have received it from their employer.<br />
The business must have a default superannuation fund, and if an employee does not want to select<br />
their own, the SGC (Superannuation Guarantee Charge) super is paid into it.<br />
Heather Smith<br />
Heather is on a mission to improve the fi nancial literacy of business by empowering<br />
business owners to produce accurate and meaningful management reports in a timely<br />
manner. She is a commerce graduate, an ambassador and fellow of the ACCA, a MYOB<br />
Certifi ed Consultant, a writer and keen advocate of technology and social media. For<br />
more information, visit www.aniseconsulting.com, email info@aniseconsulting.com or<br />
tweet T:@MYOBTrainer<br />
Enjoy reading ‘Grow your business: DR <strong>Fitness</strong>’ by Heather Smith?<br />
Enjoy it even more by earning a CEC for your efforts!<br />
You can access <strong>Network</strong>’s exclusive CEC exams online. And once you complete an exam, you can instantly print<br />
your certificate – no more waiting for it to arrive in the post!<br />
Simply go to www.fitnessnetwork.com.au/cecs, scroll down and and select ‘Grow your business’ from the list –<br />
or click on any other CEC exam that you wish to do. Read the linked articles online, successfully complete your<br />
exam, print your certificate and you’re done!<br />
For further information please email info@fitnessnetwork.com.au or call 02 8412 7400.<br />
“In our recruitment ads<br />
we say that experience<br />
is not essential; we<br />
don’t need that, we need<br />
the right attitude, the<br />
right personality and<br />
emotional intelligence”<br />
* Successful<br />
completion of three<br />
exams per year will<br />
earn New Zealand<br />
members 10 NZ CECs<br />
90624FA1209<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 41<br />
BUSINESS
AQUA<br />
42<br />
H 2 0 DANCE PARTY!<br />
Limited equipment? Challenged to come up with something interesting? It could be time to<br />
inject some dance fever into your aqua classes. Kayla Duke and Naomi Ling show you how.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Adding a dance element to your aqua aerobics class will provide<br />
participants with more variety and lots of fun. You can work with<br />
existing aqua moves, making them a bit more ‘dancey’, or modify<br />
land-based dance moves to make them suited to – and eff ective in – the water<br />
environment. Either way, you’ll have a large repertoire of exercises to play with.<br />
There are three main aspects to consider when creating an H 2 O dance class:<br />
music, choreography and teaching style. If you can master these three, then<br />
you’ve got a successful H 2 O Dance Party on your hands. So, let’s look at these<br />
three areas a little more closely.<br />
Music<br />
When selecting music for your party it is important to choose something that<br />
not only you like, but also something that your participants will like, keeping in<br />
mind their age and culture, and also the time slot of your class. With the huge<br />
range of music genres available you can choose to mix and match diff erent<br />
styles or just stick to one theme, as long as this will suit the majority of your<br />
participants. It’s not always possible to please everyone; just do your best.<br />
Play with diff erent speeds, giving appropriate ups and downs. This will provide<br />
a balance to the cardio and muscle conditioning aspects of the workout.<br />
The music styles that we used for the choreography illustrated here are<br />
Classical, Pop, Broadway and Swing.<br />
Choreography<br />
A good way to start off an H 2 O dance class is to listen to the music you have<br />
chosen and groove! See what you do naturally. If you are not much of a natural<br />
dancer, then looking at what others do may give you some ideas, e.g. in dance<br />
classes or the fi lm clip to the song you have chosen. If choosing classical<br />
music, for example, ballet would be a good dance style.<br />
Photos 1, 2 and 3 show moves based on classical ballet partner work (pas de<br />
deux), with turning out of legs and lifting one’s partner. For many participants<br />
this would be diffi cult and potentially dangerous on the land, but is very safe,<br />
achievable and eff ective in the water. It also creates great entertainment and<br />
builds a fantastic team atmosphere.<br />
The properties of water mean that a lot of dance moves need to be modifi ed to<br />
make them aqua fi t. Its resistance greatly increases the intensity of some moves,<br />
while its support can remove the challenge of others, such as in the knee forward<br />
and straight leg back moves illustrated in photos 4 and 5. Blending the usual<br />
aqua rocking horse move with a common funk pop move (going forward and<br />
back with the arms crossing and wide), this normally soft and relaxed funk move<br />
becomes straight and strong for aqua.
Teaching style<br />
You have the power to control the energy<br />
level and ultimately the success of your<br />
class. It can be helpful to write down what<br />
you think your clients are looking for: a<br />
good workout (physical), fun, a positive<br />
experience (emotional), to feel cared for,<br />
encouraged, a confi dence boost. Gather<br />
these things and then enjoy; be sincere,<br />
be yourself, and this will fl ow through<br />
to your participants. Everyone has a<br />
diff erent personality, diff erent strengths<br />
and weaknesses – their own 'X factor'. You<br />
may be good at telling stories or jokes<br />
or perhaps you just have a nice smile.<br />
Remembering to use your strengths to<br />
win over your participants will help you<br />
conduct the best class you can every<br />
time. Now, who’s ready to party?<br />
1<br />
4<br />
5<br />
Front view Side view Front view Side view<br />
EXERCISE EXAMPLE 1<br />
Classical (partner work)<br />
1. Partner 1: keep hands on hips and do frog jump. Partner 2: keep hands on<br />
partner’s hips and lift them up as high as possible with every jump. Bend and<br />
straighten legs to obtain power to lift your partner (photos 1 & 2).<br />
2. Partner 1: keep hands on hips and do high split jump. Partner 2: same as<br />
above (photos 1 & 3).<br />
3. Repeat each move, swapping partner positions.<br />
EXERCISE EXAMPLE 2<br />
Pop<br />
1. Raise the left knee, extend arms straight in front with hands fl at and palms<br />
facing each other, and cross the arms in front of the body (photo 4).<br />
2. Raise the right leg up straight and push the hands out to the side of the body,<br />
turning the palms away from each other (photo 5).<br />
3. Repeat each move on the other side.<br />
2<br />
3<br />
6<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 43<br />
AQUA
AQUA<br />
44<br />
EXERCISE EXAMPLE 3<br />
Broadway (group work)<br />
1. Hold hands and do 4 knee<br />
repeaters on the right, facing the<br />
left corner (photos 6 & 7).<br />
2. Hold hands and circle the right<br />
knee around, inside to out<br />
(photos 6, 8 & 9).<br />
3. Hold hands and then twist to<br />
right, left, right (photo 10).<br />
4. Repeat everything on the left leg<br />
facing the right corner.<br />
EXERCISE EXAMPLE 4<br />
Swing (elephant dance)<br />
1. Start with legs wide apart, right<br />
arm to the side of the body with<br />
the hand open facing the front<br />
(photo 11a).<br />
2. Lift left leg up, raise right arm up<br />
with the hand open and circle<br />
around at the top (photo 11b).<br />
3. Drop left leg down, drop right<br />
arm down after circle at the top<br />
with hand open and palm facing<br />
the front (photo 12a).<br />
4. Lift right leg up, raise right arm<br />
up with the hand open and palm<br />
facing the back and circle around<br />
at the top (photo 12b).<br />
5. Drop right leg down, drop right<br />
arm down after circling at the top<br />
with palm facing the front, i.e.<br />
back to step 1 (photo 11a). At this<br />
point, the right arm has<br />
completed a fi gure 8.<br />
6. Repeat everything on the other<br />
side. This is an elephant dance;<br />
imagine your arm as the<br />
elephant’s trunk and the rocking<br />
move on your legs from side to<br />
side as the way an elephant<br />
walks.<br />
Kayla Duke<br />
Currently based in Singapore, Kayla is group exercise<br />
country manager of California <strong>Fitness</strong>. She instructs,<br />
choreographs programs, trains and assesses instructors<br />
and regualarly presents nationally and internationally.<br />
Before beginning her career in the fi tness industry, Kayla<br />
danced for 17 years in stage productions, giving her a truly unique<br />
presentation style. Kayla was named <strong>Network</strong>’s Author of the Year at the<br />
FILEX <strong>2010</strong> fi tness industry convention.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
7<br />
9<br />
11<br />
12<br />
(a) (b) (a)<br />
(b)<br />
8<br />
10<br />
Naomi Ling<br />
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accomplished martial artist and is renowned for her<br />
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examiner for Certifi cate III in group exercise and aqua<br />
leader module and also mentors new instructors and<br />
teaches a wide range of aqua and freestyle group exercise classes.
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GROUP EXERCISE<br />
46<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
OVERCOMING<br />
NEWBIE NERVES<br />
As a new instructor, it is perfectly normal to feel nervous before your fi rst few<br />
classes. Carl McCartney explains how to control it to ensure your participants<br />
still receive world-class instruction.<br />
The feeling of ‘butterfl ies in the stomach’ can actually<br />
assist in your performance and eff ectiveness when<br />
instructing. This sensation is caused by the body<br />
releasing adrenaline, which increases heart rate, alertness and<br />
awareness. However, you need to control nerves to give a good<br />
performance as, without the control, the nerves can turn into<br />
fear, which can lead to a fi rst class nightmare. Detailed below<br />
are some do's and don’ts to help you on your way to teaching<br />
a great class.<br />
DO<br />
Arrive early. Aim to be either in or around the studio at least<br />
20 minutes before your class. This will give you time to run<br />
through the points below and ensure that all the equipment<br />
is working correctly. You might want to ask a member of<br />
the management team to help you so that you can prepare<br />
eff ectively.<br />
Prepare thoroughly. Before your fi rst class, make sure that<br />
you know your choreography, the music that you will be using<br />
and the main teaching points and/or coaching objectives. Also,<br />
review your preparation before the class as this will increase<br />
your confi dence.<br />
Prepare a one-page outline of the<br />
class. An eff ective method quite often<br />
used by newly qualifi ed instructors<br />
(and some experienced ones) is to write<br />
a brief outline of the class on a single<br />
sheet of paper as an aid to memory.<br />
You can place this on the stereo or near<br />
to your teaching position and glance at<br />
the outline when changing the music or<br />
volume.<br />
Smile. This relaxes the class, helps<br />
win them over and makes you look<br />
confi dent. More importantly, a smile<br />
helps to relax you too.<br />
Breathe deeply before you walk<br />
into the studio. Practise slow, deep<br />
breathing. If you can, try breathing ‘in’<br />
for a count of seven and ‘out’ for a count<br />
of eleven. This will steady any feelings<br />
of nervousness and help control the<br />
adrenaline rushing around your body.<br />
Meet and greet people as they walk<br />
into the studio. Teaching to familiar<br />
people is less nerve-wracking than<br />
teaching to a group of strangers.<br />
Introduce yourself to people and fi nd<br />
out as many names as possible as this<br />
will help calm your nerves and give you<br />
opportunities to connect throughout<br />
the class.<br />
DON’T<br />
Admit that it is your fi rst class or that<br />
you’re brand new to teaching in your<br />
intro. Remember that your participants<br />
are attending your class for a fulfi lling
experience, and admitting that you are nervous or unprepared will place<br />
doubt in their minds as to your ability. Your group fi tness manager has placed<br />
you in the class because they are confi dent that you can do the job, so have<br />
confi dence in their decision. Of course, once you have given your participants<br />
a great class, there is nothing wrong with admitting that you were nervous.<br />
Refer to detailed notes or choreography throughout the class. It is perfectly<br />
acceptable to have an outline of the class available, but instructors that are<br />
constantly referring to notes (or, worse still, reading from choreography) do not<br />
inspire or portray confi dence when teaching. Your participants are expecting<br />
professional instruction from a well-prepared, competent instructor and using<br />
notes constantly will not fulfi l their expectations. It will also limit your ability to<br />
provide feedback on technique or give eff ective coaching points as your focus<br />
will be on the notes and not in the room.<br />
Let it all go wrong if the nerves get to you. Every instructor will make<br />
mistakes at some point; it is human nature and it is the most powerful method<br />
of learning. The secret is to not make the mistake known or let your class know<br />
that you have done something wrong. If you do make a mistake, simply get<br />
back to the original plan as quickly as possible and have confi dence in your<br />
preparation. Remember, unless you are using choreography and music that<br />
your participants are extremely familiar with, only you will know that you have<br />
gone wrong!<br />
These are just a few ways to overcome nerves, but you will develop your own<br />
methods as your experience grows. Remember – every instructor has to start<br />
somewhere.<br />
This article is reprinted with the permission of www.fi tpro.co.uk<br />
Carl McCartney<br />
Carl has fi ve years’ experience with Les Mills ® as a group fi tness management<br />
trainer in the UK. He has also travelled as a presenter for BODYPUMP ® and<br />
RPM ® , and holds a degree in sport and exercise science. For more information<br />
visit www.inclusive-fi tness.co.uk<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 47<br />
GROUP EXERCISE<br />
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THE GYMSTICK<br />
SWISS BALL SENSATION<br />
By adding the Gymstick to Swiss ball training, the entire body can achieve strength gains<br />
while facing the added challenge of working on an unstable base of support. Marietta<br />
Mehanni and Sophie Russell show you how.<br />
The Swiss ball<br />
The Swiss ball has been a tool synonymous with balance, stability<br />
and strength training for many years. Used widely for rehabilitation<br />
purposes, especially within physiotherapy circles, the Swiss ball<br />
has gained respect and value as a piece of equipment that no<br />
trainer should be without. Its popularity has even extended to the<br />
general population, such that it isn’t unusual to see Swiss balls in<br />
offi ces and homes around the country.<br />
The diversity of exercises and uses for what is, essentially, a<br />
large rubber ball, is truly remarkable. Now, with the addition<br />
of weights, the ball can be used as an eff ective tool for sports<br />
conditioning and heightened proprioception training.<br />
Enter the Gymstick<br />
Gymstick was invented by a team of fi tness and health<br />
professionals from the Finnish Institute of Sport whose aim<br />
was to provide a comprehensive strength and conditioning<br />
tool for the whole body. Its versatility, eff ectiveness and ability<br />
to meet the exercise needs of diverse populations has seen its<br />
use spread to more than 30 countries worldwide. The Gymstick<br />
comes in two models, with the original being the best option<br />
for fi tness facilities and studios, and the telescopic version<br />
being ideal for portability as it compacts to 72cm, fi tting into a<br />
sports bag or suitcase.<br />
Benefi ts of combining<br />
Gymstick with Swiss ball<br />
Traditionally, dumbbells have been<br />
the preferred choice for adding<br />
resistance to exercises performed on<br />
the ball. Weighted resistance such as<br />
that provided by dumbbells, is only<br />
eff ective when the muscle action is<br />
working against gravity; i.e. lifting the<br />
weight upwards from the ground. This<br />
has several limitations when using the<br />
ball, as the body is restricted to specifi c<br />
positions. For example, to work pectorals<br />
using dumbbells, the body needs<br />
be in a supine position. When<br />
using the Gymstick, the<br />
body can be in any<br />
number of positions<br />
as the resistance is<br />
determined by the<br />
line of pull from<br />
the bands. For<br />
example,<br />
"The Swiss<br />
ball has<br />
gained<br />
respect and<br />
value as<br />
a piece of<br />
equipment<br />
that no trainer<br />
should be<br />
without"<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong><br />
49<br />
TRAINING
TRAINING<br />
50<br />
“The benefi t<br />
of adding the<br />
Gymstick to<br />
your training<br />
sessions is<br />
that you can<br />
use it on its<br />
own or with<br />
other fi tness<br />
tools. Its uses<br />
are limited<br />
only by your<br />
imagination”<br />
1<br />
4<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
pectorals can be trained in a supine,<br />
prone, seated or inclined position on the<br />
ball. This has several advantages:<br />
Variety Greater range of modifi cations and<br />
progressions<br />
Core activation is heightened, even<br />
in a seated position<br />
Safer to use, especially in the supine<br />
position, in the unfortunate event of<br />
a Swiss ball bursting.<br />
Using dumbbells with the Swiss ball<br />
also restricts you to applying load only<br />
through the upper body. The Gymstick<br />
enables resistance to be applied to<br />
both the upper and lower body, thus<br />
achieving overall strength gains while<br />
still reaping the benefi ts of working on<br />
an unstable base of support.<br />
The Swiss ball is renowned for its ability<br />
to get clients activating several muscle<br />
groups within one exercise. One of the<br />
key advantages of using the Gymstick<br />
with the Swiss ball is that global and<br />
2<br />
5<br />
local muscle groups work against resistance, rather than just<br />
being used to stabilise the body. In fact, a major stabilising<br />
challenge when working with the Gymstick on the Swiss ball<br />
is the fact that the line of pull of the bands will often drag the<br />
body in one direction, against which the client will need to<br />
activate opposing muscle groups in order to remain balanced.<br />
The level of stability will also be determined by how the<br />
trainer manipulates the resistance while the exercise is being<br />
performed. In this way, the trainer plays an active role in the<br />
degree of workout intensity. The advantage of this interaction<br />
is that the trainer is able to see how the exercise is being<br />
performed, and also feel how eff ectively the client is working.<br />
Choosing appropriate Gymstick resistance<br />
Gymstick has fi ve options for resistance levels, making it<br />
adaptable for use by people of almost any age or fi tness level.<br />
The resistance levels are colour coded as below:<br />
GREEN Light: 1 to 10kg<br />
BLUE Medium: 1 to 15kg<br />
BLACK Strong: 1 to 20kg<br />
SILVER Extra strong: 1 to 25kg<br />
GOLD Super strong: 1 to 30kg<br />
The recommended starting resistance level when working<br />
with a Gymstick on a Swiss ball is blue, providing the client is<br />
3<br />
6
injury-free and has had previous experience exercising with<br />
a Swiss ball. If more challenge is required then the resistance<br />
level can be manipulated quickly and eff ectively by simply<br />
winding the bands around the stick.<br />
Another dimension<br />
Adding the Gymstick to Swiss ball training adds another<br />
dimension by challenging the body to stabilise while working<br />
against resistance, recruiting as many muscle groups as possible.<br />
This has applications for sporting activities as well as providing<br />
compound functional training for clients. It is also benefi cial for<br />
older adults who require more resistance on the ball, but cannot<br />
confi dently position themselves in either the supine or prone<br />
positions. The benefi t of adding the Gymstick to your training<br />
sessions is that you can use it on its own or with other fi tness<br />
tools. Its uses are limited only by your imagination.<br />
The exercises<br />
LAT PULLDOWN (PHOTOS 1, 2 & 3)<br />
Muscles used: Latissimus dorsi, biceps brachii, brachalis,<br />
brachioradialis, erector spinae, gluteus maximus and<br />
hamstrings in raised leg, tibialis anterior and vastus group<br />
in the stabilising leg, hip and shoulder stabilisers and<br />
core muscles.<br />
Client position: Prone over ball with bar in hands.<br />
7 8 9<br />
10 11 12<br />
Action: Starting with arms extended above head, pull bar<br />
towards chest. Return to start position.<br />
Progressions: 1. Bring feet together; 2. Lift one foot off<br />
fl oor.<br />
SUPINE BENCH PRESS (PHOTOS 4, 5 & 6)<br />
Muscles used: Pectoralis major, anterior deltoid, triceps,<br />
gluteus maximus, hamstrings, erector spinae, core muscles<br />
and hip and shoulder stabilisers.<br />
Client position: Supine on ball with head supported and<br />
hips lifted, feet shoulder-width apart and bar in hands.<br />
Action: Starting with elbows extended, lower Gymstick to<br />
chest and return to start position.<br />
Progressions: 1. Same position with feet together; 2. Same<br />
position with one foot off fl oor.<br />
ABDOMINAL CURL (PHOTOS 7, 8 & 9)<br />
Muscles used: Rectus abdominus, internal and external<br />
obliques, core muscles, hip stabilisers, quadriceps in raised<br />
leg, hamstrings in supporting leg.<br />
Client position: Inclined on the ball with bar held across<br />
chest and arms crossed over.<br />
Action: Begin with torso in a reclined position. Flex spine,<br />
curling body off ball. Return to start position.<br />
Progressions: 1. Same position with feet together; 2. Same<br />
position with one foot off fl oor.<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 51<br />
TRAINING
TRAINING<br />
52<br />
SEATED ONE ARM ROWS<br />
(PHOTOS 10, 11 & 12)<br />
Muscles used: Rhomboids, posterior<br />
deltoid, biceps brachii, brachalis,<br />
brachioradialis, erector spinae, hip<br />
and shoulder stabilisers, quadriceps<br />
and core muscles.<br />
Client position: Seated on ball with<br />
feet shoulder-width apart. Hold bar<br />
in a vertical position with one hand.<br />
Action: Starting with elbow fully<br />
extended, pull bar towards torso.<br />
Return to start position.<br />
Progressions: 1. Bring feet together;<br />
2. Lift one foot off fl oor.<br />
HIP EXTENSION WITH SHOULDER<br />
PRESS (PHOTOS 13 & 14)<br />
Muscles used: Deltoids, pectoralis<br />
major, triceps, gluteus maximus,<br />
vastus group, erector spinae, core<br />
muscles, hip and shoulder stabilisers.<br />
Client position: Standing upright in<br />
front of the ball with bands around<br />
feet and bar in front of shoulders.<br />
Action: Start with one foot placed<br />
on ball, roll ball back and extend hip<br />
behind body. At the same time press<br />
bar forward. Return to start position.<br />
PRONE PLANK ROLL AWAY<br />
(PHOTOS 15 & 16)<br />
Muscles used: Gluteus maximus,<br />
vastus group, erector spinae, hip and<br />
shoulder stabilisers, anterior deltoid,<br />
triceps and core muscles.<br />
Marietta Mehanni<br />
Marietta is an award winning <strong>Australian</strong> presenter (Author<br />
of the Year 2007, Aqua Exercise Leader of the Year 2003)<br />
and <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> Ambassador with over 20<br />
years of teaching experience in both land and water-based<br />
group exercise. Certifi ed with AFAA, ACE, AEA, SCW and<br />
Certifi cate IV in training and assessment, Marietta presents conventions<br />
worldwide. She is the World Master Trainer for Gymstick International with<br />
an expertise in Gymstick Aqua and Original Indoor concepts.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Client position: Prone with feet on ball. Bands around feet and hands on fl oor.<br />
Action: Begin with feet on ball and hands placed on fl oor under shoulders.<br />
Extend knees and hips, rolling ball back. Return to start position.<br />
Progressions: Begin with one leg on the ball and hands placed on fl oor under<br />
shoulders. Other leg hanging under hips with knee fl exed. Extend knee and hips<br />
of leg on the ball, rolling ball back.<br />
13 14<br />
15 16<br />
Sophie Russell, BA<br />
Sophie is an award-winning instructor, personal trainer,<br />
presenter and author. Originally hailing from the UK, she<br />
has been based in Melbourne for the past 15 years. A lively<br />
and popular instructor of a wide variety of fi tness classes,<br />
she is also a master trainer for Gymstick Australia. For more<br />
information on the Gymstick, visit www.gymstick.com.au
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SUMMER SPECIAL<br />
02 8412 7400
REGULAR FEATURE<br />
54<br />
Product Showcase<br />
As <strong>2010</strong> draws to a close, why not invest in your career with something from the Product<br />
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NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
FILEX 2011 – Reaching Out<br />
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See our ads on pages 5 & 9<br />
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brought to you by Ezypay will again provide club owners<br />
and managers with insights into club operations, staffi ng,<br />
sales, marketing and fi nance along with the opinions of the<br />
members of their clubs. This year the Survey will focus on the<br />
hot topic of communicating to members using social media<br />
channels like Facebook, LinkedIn and Twitter. If you have not<br />
yet taken part go to www.facebook.com/<strong>Fitness</strong>survey or<br />
contact simon.hall@ezypay.com.au if you’d like to know<br />
what your members are thinking.<br />
See our article on page 62<br />
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SPECIAL FEATURE<br />
58 NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
MASSAGE<br />
YOUR WAY TO A<br />
BETTER BUSINESS<br />
By qualifying as a masseur you can increase client retention and build an additional<br />
revenue stream, says Heather Grobbelaar. And she should know, she’s done it.<br />
Massage therapy is one of the most simple and satisfying<br />
ways to make people feel good about themselves. It is<br />
also a great way to increase client retention and add a new<br />
revenue stream to your personal training business.<br />
With personal training and massage qualifi cations under your belt,<br />
you instantly expand your career options to include the resort,<br />
professional sports or leisure industries. Whether you open your own<br />
business, join a fi tness centre, work for a sports team or on a cruise<br />
ship, your massage qualifi cation gives you an extra income source as<br />
well as the ability to service more clients.<br />
How can massage help your business?<br />
Personal trainers and group exercise instructors are always looking<br />
for new ways to increase their productivity and their yield, and a<br />
qualifi cation in massage provides the opportunity to do this while<br />
helping to boost clients’ recovery, rehabilitation and overall fi tness<br />
and serving as a great retention tool.<br />
Promoting massage to clients is also a natural ‘up-sell’ for personal<br />
trainers and fi tness instructors. Consider if 15 per cent of your<br />
clients or members had previously had a positive experience with<br />
massage; that’s 15 per cent who are likely to take advantage of<br />
your massage services because they already feel comfortable<br />
with you.<br />
By bolstering the mind-body component of your<br />
business, massage skills also help you stand out from<br />
the competition and give you creative options for<br />
packaging services to attract new clients and help<br />
retain existing ones. Like your best personal training<br />
clients, regular receivers of massage can be very<br />
loyal to their therapists.<br />
How can it be combined with your<br />
PT business?<br />
Most personal trainers will fi nd that the<br />
majority of their client training sessions<br />
are earlier in the morning or in the<br />
evening, leaving the rest of the<br />
day available to off er massage<br />
therapy. Whether you conduct<br />
massage as a stand-alone<br />
service or off er it at the end
of your personal training sessions, it is a way to expand your<br />
income-generating hours.<br />
If you choose to add a massage qualifi cation to your skills base, it is<br />
probable that the concept of massage already holds some appeal<br />
to you. If so, it would be natural to highlight your point of diff erence<br />
by promoting and marketing massage therapy as both part of your<br />
business and an integral part of your business culture. It’s about<br />
taking a holistic approach to health and fi tness that incorporates<br />
all aspects of your client’s wellbeing, not just their physical fi tness.<br />
BENEFITS OF MASSAGE<br />
• Better circulation<br />
• Reduced muscle soreness<br />
• Improved range of motion<br />
and muscle fl exibility<br />
• Relief of tension<br />
• Reduced stress<br />
• Clearer thinking<br />
• Enhanced self-image<br />
• Better digestion and<br />
respiratory function<br />
• Reduced chance of injury<br />
• Improved sleep.<br />
Refer clients to yourself!<br />
After tiring of sending my group training clients to local<br />
masseurs when they complained of aches and pains, I decided<br />
to become qualifi ed in delivering massage myself.<br />
Three months after completing the course, I’m amazed by<br />
the increase in income and the expanded client base that has<br />
arisen from off ering massage therapy. Adding massage to my<br />
group fi tness and personal training business has increased<br />
my income fi ve-fold, if not more, as I can perform six or seven<br />
massages per day in addition to my training sessions. The<br />
work has come without me having to do too much in the way<br />
of external advertising, as my target market was my existing<br />
database of group training clients; via this initial group, other<br />
people have become clients through word-of-mouth.<br />
When I was deciding on where to do my massage training I<br />
looked at a number of courses but ultimately opted for the<br />
one which off ered deep tissue and trigger point therapy as a<br />
Certifi cate IV – this was the Master Trainer Advantage course<br />
with the <strong>Australian</strong> Institute of <strong>Fitness</strong>. Deep tissue is the type<br />
of massage people are now asking for; they don’t just want the<br />
type of relaxation massage you can get at a beauty therapist.<br />
Logistically, qualifying as a masseur wasn’t as diffi cult as I had<br />
envisaged. Because I run my own fi tness business, the idea of<br />
studying for additional qualifi cations seemed incompatible<br />
with my working day, but by completing the part time<br />
evening course I was able to keep up my regular business<br />
during the daytime.<br />
Fortunately, the course assisted with the marketing side of<br />
becoming a masseur, and I also learnt how to sell the benefi ts<br />
of massage to clients and how to encourage repeat visits<br />
rather than single sessions. Now, feeling the benefi ts that<br />
regular massage brings them, nine out of ten clients come<br />
back within the month and again the following month – it’s<br />
hugely rewarding to get such tangible feedback for the service<br />
I’m delivering.<br />
If you want to add another string to your fi tness bow by<br />
expanding the services you deliver to clients – and increasing<br />
your revenue streams – massage may just be the natural<br />
progression you’re looking for.<br />
SO, HOW CAN YOU GET QUALIFIED?<br />
Completing the Master Trainer Advantage course with the <strong>Australian</strong><br />
Institute of <strong>Fitness</strong> will see you qualifi ed as a personal trainer and massage<br />
therapist. The course combines the Institute’s Master Trainer L1 program<br />
(includes Certifi cate III in <strong>Fitness</strong> and Certifi cate IV in <strong>Fitness</strong>) with<br />
Certifi cate IV in Massage Therapy Practice. However, if, like most <strong>Network</strong><br />
members, you are already Certifi cate III qualifi ed (or higher), you wouldn’t<br />
need to do the bridging stage of the course, so your course fees would be<br />
greatly reduced.<br />
The Massage Therapy component covers anatomy/physiology,<br />
communication, contraindications and disease states, as well as the skills<br />
to perform a variety of techniques such as relaxation massage, sports<br />
massage, heat and cold therapy, sports stretching, deep tissue massage<br />
and trigger point techniques.<br />
The course has a very hands-on training approach, with theory taught<br />
alongside practical training, so as early on as day two you will be given the<br />
opportunity to put knowledge into practice. And rather than learning one<br />
competency at a time, competencies are combined in an integrated and<br />
practical learning style. For more information, call the <strong>Australian</strong> Institute<br />
of <strong>Fitness</strong> on 1300 669 669.<br />
Heather Grobbelaar<br />
With fi ve year’s fi tness industry experience, Heather is a<br />
qualifi ed personal trainer, group fi tness and aqua instructor.<br />
In 2009 she graduated from the <strong>Australian</strong> Institute of<br />
<strong>Fitness</strong> as a massage therapist specialising in fi tness and<br />
sport. She runs her fi tness and massage business, Healthier<br />
Treatments, in Bunbury and Collie, WA.<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong><br />
59<br />
SPECIAL FEATURE
REGULAR FEATURE<br />
60<br />
Research Review<br />
WELL DON’T JUST STAND THERE!<br />
Title: Whole Body Vibration training increases muscle strength and mass in older women.<br />
Author: Dr Machado et al (Institute of Biomedicine, University of Leon, Spain).<br />
Source: Scandinavian Journal of Medicine & Science in Sports, 20 (2), 200-207, <strong>2010</strong><br />
Introduction: Woe is me… It’s the last week of teaching this<br />
semester at university and still so much to do before their fi nal<br />
exams. But on the bright side I am off to a conference in sunny<br />
Queensland, and as luck would have it the itinerary has a trip to<br />
the Barrier Reef and a crocodile farm. It can’t be all work you know.<br />
Being the dedicated academic (i.e., nerd according to my<br />
girlfriend), I eagerly start reviewing the conference program<br />
and am pleased to see there is an entire symposium dedicated<br />
to whole body vibration (WBV). Even better, there are also a<br />
number of presentations on the research fi ndings from both<br />
Australia and Germany relating to WBV and explosive power,<br />
functional adaptations and a review of the evidence of WBV.<br />
I have been an advocate of WBV for quite some time now, as both<br />
a preventative and rehabilitative treatment. I have recommended<br />
that many patients utilise this training technique as either their<br />
sole mode of exercise training or, in most circumstances, in<br />
conjunction with a combined aerobic and progressive resistance<br />
training regime. This prescription has led to good results in both<br />
osteopaenic and osteoporotic patients.<br />
Dr Machado and colleagues completed a ten-week training<br />
study which investigated the eff ects of WBV on muscular<br />
strength, muscle mass (thigh cross sectional area via<br />
computerised tomography), muscle power and mobility<br />
(timed 'up and go' test) in older females (65 to 90 years of age).<br />
Following medical approval to participate in the study, 26<br />
female volunteers were randomly assigned to either 10 weeks<br />
of WBV exercise, or to a control group in which no change was<br />
made to existing lifestyle.<br />
Methodologies: The WBV group training regime consisted<br />
of unloaded static and dynamic exercises, which included the<br />
following:<br />
Half squat (knee angle between 120o and 130o )<br />
Deep squat (knee angle 90o )<br />
Wide stance squat<br />
Calf raises.<br />
An example of their training regime included the following:<br />
Week 1: Three sessions per week, one set of 3 static exercises<br />
(squat, deep squat, wide squat) for 30 seconds each. The initial<br />
amplitude was 2mm, frequency 20Hz with three minutes rest<br />
between exercises.<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
Results: The authors reported a high compliance rate for<br />
the WBV group (95 per cent). Maximal voluntary isomeric<br />
contraction – assessed via leg press – increased signifi cantly<br />
in the WBV group (+38.8 per cent), and it also had a signifi cant<br />
increase in cross sectional muscle area in the vastis medialis<br />
(+8.7 per cent), biceps femoris (+15.5 per cent) and in mobility<br />
(+9.0 per cent). Surprisingly, there were no signifi cant<br />
diff erences in either muscle power or EMG activity.<br />
Discussion: The authors concluded that this was the fi rst<br />
long-term investigation into WBV training on muscle crosssectional<br />
area, strength, power and mobility in older women.<br />
They further stated the major fi nding that the 10-week WBV<br />
training regime resulted in improved muscle strength induced<br />
by muscle thigh hypertrophy, which in turn was a result of the<br />
eccentric nature of the WBV and neural adaptations.<br />
Pros: This was a well designed research study. I was pleased the<br />
authors reported there were no adverse side eff ects associated<br />
with the WBV training in this age group. The fi ndings and lack<br />
of adverse side eff ects lends additional support to WBV as<br />
viable exercise training in mature-aged individuals to combat<br />
sarcopenia (degenerative loss of muscle mass and strength)<br />
and lower leg functional strength. I was also delighted the
authors chose to include both static and dynamic exercise in<br />
their training regime.<br />
Cons: It would have been benefi cial if the investigators had<br />
also assessed bone mineral density as traditionally the stance<br />
required is essentially stiff legged for the vibration to be<br />
benefi cial to the femoral neck.<br />
Although the authors employed the ‘overload principle’<br />
with the WBV, which was accomplished with an increase in<br />
duration, amplitude (2 – 4mm), frequency (Hz, from 20 to 40)<br />
and the number of series of an exercise (1 – 2) or number of<br />
diff erent exercises (3 – 4), it would have been interesting if<br />
the investigators would have also incorporated a weighted<br />
vest into the training regime (i.e., vest weight relative to body<br />
weight) to further improve muscle area and isometric force.<br />
Additionally, the investigators did not specify if all subjects<br />
were sedentary prior to participating.<br />
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15<br />
CECs<br />
Mike Climstein, PhD FASMF FACSM<br />
FAAESS DE<br />
Dr Mike has an academic appointment with the School<br />
of Exercise Science, <strong>Australian</strong> Catholic University (NSW)<br />
and a clinical appointment as Director of Chronic Disease<br />
Rehabilitation at the Vale Medical Clinic, NSW. He is<br />
recognised as one of Australia’s leading clinical exercise physiologists<br />
working with patients suffering from a wide array of chronic diseases and<br />
disorders. For more information on any of the Research Reviews email<br />
mike.climstein@acu.edu.au<br />
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WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 61<br />
REGULAR FEATURE
BUSINESS<br />
62<br />
Is social media relevant to<br />
CLUB MARKETING?<br />
The <strong>2010</strong> <strong>Australian</strong> <strong>Fitness</strong> Industry Survey (AFIS) produced by Ezypay, provides club<br />
owners and managers with insights into club operations, staffi ng, sales, marketing and<br />
fi nance along with the thoughts, feelings and perceptions of their club members.<br />
In this series of articles, a panel<br />
of leading industry professionals<br />
discuss some of the major outcomes<br />
from this year’s AFIS survey results.<br />
The survey outcomes showed that,<br />
despite so much twittering about social<br />
media, only 3.5 per cent of club owners<br />
and managers said it was a successful<br />
form of marketing last year.<br />
How relevant is social media<br />
for marketing fi tness clubs?<br />
GB I question the use of social media as<br />
a marketing tool as it is still very new. It<br />
comes down to how businesses measure<br />
their marketing and how accurate that<br />
measurement is. Do people actually<br />
recognise where they fi rst saw an advert<br />
about a club? Often traditional media<br />
comes to mind, ‘yeah I heard it on the<br />
radio’, but they could have heard about<br />
THE <strong>2010</strong> AFIS EXPERT<br />
PANEL INCLUDED;<br />
Grant Gamble (GG)<br />
Owner, Bodywise<br />
Justin Wilshaw (JW)<br />
CEO, Contours<br />
Gayle Brimble (GB)<br />
Team Captain, <strong>Australian</strong> Institute <strong>Fitness</strong><br />
Jamie Hayes (JH)<br />
Managing Director, Healthy Inspirations<br />
Edel Kilmartin (EK)<br />
Director of Operations, Curves<br />
Justin Tamsett (JT)<br />
Managing Director, Active Management<br />
Simon Hall (SH)<br />
Marketing Manager, Ezypay<br />
Celeste Kirby-Brown (CKB)<br />
Sales & Marketing Director, Ezypay<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
the club from a friend on Facebook.<br />
The accuracy of measuring marketing<br />
is really quite challenging and many<br />
business owners are still uneducated in<br />
the area of new social media.<br />
SH How many people have actually<br />
joined through social media?<br />
JT Well Dell Computers can attribute<br />
$6.5M to their twitter campaign. I think<br />
the biggest problem with social media<br />
for health clubs is that it’s so new and<br />
people tend to think it’s really hard,<br />
but once you get your head around<br />
how it works, it’s easy to use. I don’t<br />
think most clubs have a strategy. Social<br />
media is about having conversations<br />
with customers and once you have that<br />
connection you can use it as a marketing<br />
tool – you can’t have that conversation<br />
until you’ve got the trust.<br />
GG You need to have an advocate<br />
in-house as well. We hired a social<br />
media marketing person whose goal<br />
is to exp<strong>edit</strong>e information across all<br />
social media. My team have to upload<br />
something each week; a photo, a video,<br />
a tweet, which we come up with in our<br />
weekly meeting. You need to keep it<br />
vibrant, new and fresh and you have<br />
to get people involved. It’s the way it’s<br />
going to go, the day of the postcard drop<br />
isn’t necessarily going to go away, but<br />
if you were going to check where new<br />
members were sourced from 10 years<br />
ago the internet wouldn’t have fi gured;<br />
now it’s typically in the top 4. If your sales<br />
team is not asking the right question<br />
about how they heard about the club<br />
you are not monitoring the marketing<br />
correctly. The question we should be<br />
asking is ‘what drove you in the door<br />
today?’ – that’s the catalyst. It may have<br />
been a Twitter conversation that pushed<br />
them. If we can more accurately check<br />
the source of our members or prospects<br />
we can drive more dollars into those<br />
areas.<br />
GB Twitter hasn’t been involved in<br />
business for long, so it’s not front of<br />
mind, it’s not being measured and it<br />
probably hasn’t even made its way onto<br />
an enquiry card as a suggested source.<br />
But interestingly enough, one of our<br />
managers works with her students<br />
almost exclusively on Facebook as<br />
opposed to email. I can see it’s going to<br />
be the way that we’ll have to deal with<br />
students in the future.<br />
JT Statistics show that Generation Y<br />
no longer uses email – they all talk via<br />
Facebook – and interestingly the older<br />
generations are also embracing it; the<br />
largest Facebook growth is among 45<br />
to 55-year-old women. There are so<br />
many applications on Facebook now<br />
that you don’t need a website – you<br />
can build your site on Facebook. You<br />
can buy memberships through PayPal<br />
or sell tickets to events. It’s just a super<br />
powerful media that few in the fi tness<br />
industry fully understand.<br />
JW It’s another tool in your toolkit<br />
and it’s a very cheap one. Spending<br />
fi ve minutes a day twittering is an<br />
inexpensive exercise.<br />
JH We surveyed 14,000 women last year and<br />
83 per cent of respondents said Facebook<br />
was their preferred communication choice<br />
and they used it at least three times a week
– and these are women over 40. But I think<br />
there’s another issue here that is not just<br />
in social media but in the web strategy.<br />
Many business people are saying that their<br />
traditional marketing isn’t working like it<br />
used to. It’s my personal belief that if we<br />
fail with web strategy and social media<br />
then our traditional marketing will be less<br />
eff ective. Now, before putting themselves<br />
at ‘risk’ of having to make a purchasing<br />
decision in a club, consumers can Google<br />
them, visit their website or check out what<br />
people are saying on Facebook. If they<br />
don’t like what people are writing about<br />
the club, they won’t call – even if they like<br />
the fl yer and the off er.<br />
GG Successful marketing is also<br />
determined by visibility on web<br />
searches. Every week my general<br />
managers search our club name and fi nd<br />
out in common terms or Google terms<br />
where we appear. We want to constantly<br />
drive up on that list.<br />
JT Google recently said 90 per cent of<br />
people don’t go past the fi rst page, and 75<br />
per cent of people used Google rather than<br />
the yellow pages to search for something.<br />
Having a web presence is absolutely critical<br />
and to build up your Google presence you<br />
have got to use social media.<br />
GG We also rate ourselves against all the<br />
other clubs. <strong>Fitness</strong> First for example<br />
get 97 per cent in our rating system on<br />
their web performance because they<br />
have 5,000 pages and Curves will do the<br />
same.<br />
JT And that’s the beauty of social media<br />
– you can compete with the large chains.<br />
GG It’s a worthwhile exercise to have<br />
your website graded using an online<br />
tool to see where you can improve and<br />
it can be done quite easily and quickly –<br />
you don’t need 5,000 pages to get your<br />
performance score up.<br />
JT We know that around eight million<br />
<strong>Australian</strong>s over the age of 18 use<br />
Facebook and most check it every single<br />
day – which is better than any TV show.<br />
JH We know our members are already contacting each other through social media<br />
anyway, and one negative comment is going to spread like wildfi re in that social<br />
space, so even if you don’t use any social media strategies yourself, it’s going to<br />
happen so it is relevant to the industry.<br />
The <strong>2010</strong> AFIS discussion series covers critical fi tness topics including, staff quality, social<br />
media, membership fees, retention and growth and the concerns around membership<br />
contracts. To view the full series go to www.fi tnesssurvey.com.au<br />
WHAT FORMS OF MARKETING HAVE BEEN THE MOST<br />
SUCCESSFUL FOR YOU IN THE PAST 12 MONTHS?<br />
Social media sites<br />
External sponsorship<br />
Yellow Pages<br />
Radio<br />
Billboard / outdoor advertising<br />
3rd party website advertising<br />
Community events<br />
TV<br />
Building signage<br />
Local newspaper<br />
Door drop leafl et<br />
Your own website<br />
Referral campaign<br />
0% 10% 20% 30% 40% 50% 60%<br />
IF YOU HAVE USED SOCIAL MEDIA WEBSITES, WHICH ONES HAVE<br />
YOU USED AND HAVE YOU FOUND THEM OF USE?<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Facebook - Fan Page<br />
Facebook - Group Page<br />
NOT USED USEFUL NOT USEFUL<br />
Linked IN<br />
Twitter<br />
YouTube<br />
Website BLOG<br />
Flickr<br />
Wikipedia<br />
MySpace<br />
Digg<br />
WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 63<br />
BUSINESS
REGULAR FEATURE<br />
64<br />
<strong>Network</strong> Community<br />
The sun is shining, the end of the year and silly season are fast approaching and with this <strong>edit</strong>ion of <strong>Network</strong> magazine<br />
you’ll fi nd enclosed your FILEX 2011 brochure. It’s hard to believe that the year is almost over and another FILEX is upon<br />
us, but I guess time fl ies when you’re having fun!<br />
FILEX 2011 promises to be our biggest and best event yet – with the largest number of international presenters, sessions<br />
and Event Crew we’ve ever had at the Sydney Convention Centre. Scott Josephson from the USA is sure to blow your<br />
socks off with his awe inspiring nutrition sessions, while for the business owners and managers Sandy Coff man is back<br />
to motivate you to programming success. Sandy is at the forefront of member retention, so her sessions are not to be<br />
missed.<br />
For the PTs, Lenny Parracino from the prestigious Gray Institute is bringing his cutting edge concepts on functional<br />
training to Australia for the fi rst time. The Gray Institute basically introduced functional training to the fi tness industry,<br />
so if function is your thing then you’ll want to hear the latest developments straight from the horse’s mouth, so to speak.<br />
And for the group exers, Geoff Bagshaw from my home country Canada is coming back after many years to get you<br />
moving, grooving and sweating.<br />
On a non-FILEX note, the last three months have seen us roll out <strong>Network</strong> Insurance – an amazing new benefi t for<br />
<strong>Network</strong> members. You can now get coverage for your PT business or Group X classes for less than $100 per year! And<br />
you can also download your policy instantly online, without having to wait for letters or certifi cates in the post. You can<br />
fi nd out more at www.fi tnessnetwork.com.au/fi tness-insurance<br />
And fi nally, from now until August 2011, be sure to look out for a series of blogs and articles at www.fi tnessnetwork.com.<br />
au on the wide world of fi tness. Featuring experiences and insights from the industry around the world, these will paint<br />
an interesting picture of how we sit globally in regards to health and fi tness.<br />
In the meantime, if you have any questions or would like to have a chat to the <strong>Network</strong> team, feel free to give us a call on<br />
02 8412 7400.<br />
Happy Christmas and all the best for 2011,<br />
Ryan Hogan, Special Projects Manager<br />
ryan.hogan@fi tnessnetwork.com.au<br />
NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />
FILEX<br />
Christmas offer!<br />
Your FILEX 2011 brochure<br />
is enclosed. Register by<br />
31 December to receive<br />
the very best possible<br />
convention rate!
CATALOGUE<br />
CONTINUING EDUCATION AND RESOURCE CATALOGUE<br />
WWW.FITNESSNETWORK.COM.AU/CATALOGUE<br />
distant nn<br />
calm lm nn<br />
HOTT HOT HOT3<br />
LATINO<br />
1. . . 77777 7:05 Distant Calm<br />
2. 7:42 Sea Turtle<br />
3. 7:55 Unwind<br />
4. 6:04 Wildfl ower<br />
5. 6:53 Wind Music<br />
6. 6:33 Albatross<br />
7. 6:44 6:44 6:44 6:44 6:44 44 4 Down The Trodden Path<br />
888888 8. 8:39 Story of Tranquility<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from Quazimodo Sound Consortium. While PPCA fees<br />
are not payable 127 on these compilations – 130bpm<br />
for broadcast, APRA broadcast<br />
fees will be applicable and fitness facilities should ensure they have<br />
the relevant licence with APRA.<br />
PPCA P FREE<br />
1. 1. 4:18 4:18 127bpm 127bp Muchacha Loca<br />
2. 2. 5:02 5:02 127b 127bpm Waka Waka<br />
3. 3. 4:17 4:17 127bpm 12 Ella Me Levanto<br />
4. 4. 4:48 4:48 127bpm Verano Azul<br />
5. 5. 4:1 4:15 128bpm Mueve Ese Bom Bom<br />
6. 6 4:00 128bpm Dile<br />
7. 3:45 128bpm Bora Bora<br />
8. 3:28 129bpm En La Cama Tu y Yo<br />
9. 4:43 129bpm A Donde Esta La Fiesta<br />
10. 3:56 130bpm Para Mi<br />
11. 3:41 130bpm Parapapapa<br />
12. 4:40 130bpm Mariah<br />
13. 3:27 130bpm Lo Hecho Esta Hecho<br />
14. 4:26 130bpm Miami<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and 142 fitness facilities – 160bpm<br />
should ensure they have the<br />
relevant licence with APRA.<br />
PPCA FREE<br />
BEST<br />
OFPOP 2<br />
HITS<br />
1. 4:58 Healing Hands<br />
2. 4:29 Summer Of 69<br />
3. 4:53 Knock On Wood<br />
4. 5:05 Call Me<br />
5. 5:29 Mony Mony<br />
6. 3:29 I’m Your Man<br />
7. 3:54 Cerveza<br />
8. 4:45 Dancing In The Street<br />
9. 5:05 Basket Case<br />
10. 4:24 You Really Got Me<br />
11. 4:08 Eye Of The Tiger<br />
12. 4:19 Pretty Woman<br />
13. 4:29 Travelling Band<br />
14. 4:27 American Idol<br />
15. 4:42 Proud Mary<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
PPCA FREE<br />
SUMMER <strong>2010</strong>
NETWORK CATALOGUE<br />
66<br />
NETWORK’S eCECs<br />
Order online at www.fi tnessnetwork.com.au/catalogue<br />
Did you know your membership with <strong>Network</strong> gives you access to the full 20 CECs<br />
required to re-register with <strong>Fitness</strong> Australia?<br />
That’s right! All <strong>Network</strong> members have access to online CEC courses that provide between 1 and 6 CECs each, all of which are very<br />
affordable, with some of them even FREE!<br />
Plus, with <strong>Network</strong>’s online CEC courses, once you submit your assessment online you will get immediate notifi cation of your pass,<br />
enabling you to instantly view and print out your CEC certifi cate. There’s no waiting, no administration process, you’re all done and<br />
dusted with a few clicks of your mouse, which means you can say ‘goodbye’ forever to scrambling to fi nd last-minute CECs!<br />
CECs 6 $95<br />
CECs 4 $59<br />
Exercise Implications for Baby<br />
Boomers, by Alisha Smith<br />
This course is undertaken entirely online<br />
and explores:<br />
The key characteristics and history of Boomers<br />
The role of the fi tness industry in reducing the potential<br />
health and social system burden<br />
Common lifestyle conditions experienced by Boomers<br />
Exercise implications when training Boomer clients with<br />
diabetes, heart disease, menopause or arthritis<br />
Exercise recommendations for healthy Boomers as well.<br />
CECs 3 $47<br />
Fresh Freestyle Essentials for Group<br />
Exercise, by Lisa Champion, Effe Diamond<br />
and Lesley Gray<br />
This course requires you to watch the supplied<br />
DVDs in full, and refer to downloadable handouts, in order<br />
to complete the exam. This course explores:<br />
The process of putting together a dynamic<br />
and safe warm up for your class<br />
Basic communication and teaching skills<br />
for group fi tness instructors<br />
Postural analysis for group fi tness<br />
Exercise selection for a group fi tness conditioning class.<br />
Cutting Edge Core Training for Personal<br />
Trainers, by Lisa Champion<br />
This course is undertaken entirely<br />
online and examines:<br />
The defi nition of core control, including what it is and<br />
what it’s not<br />
Introduction to the Perfect Practice system<br />
Assessment and retraining techniques and strategies for<br />
low/ medium/ high level core control.<br />
Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />
Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />
CECs 5 $79<br />
How to Coach Your Clients to Success,<br />
by Kate and Narelle Henderson<br />
This course is undertaken entirely<br />
online and explores:<br />
The principles of coaching, and how coaching can<br />
overcome psychological barriers<br />
Setting SMART goals<br />
Communication skills including questioning techniques<br />
Relaxation, mental health and the role of the fi tness<br />
professional.<br />
CECs 4 $59<br />
How to Become an Outdoor PT Star, by<br />
Kate Henderson and Marin Lazic<br />
This course is undertaken entirely online<br />
and covers:<br />
Creative planning for individuals and groups<br />
Cardiovascular programming for the outdoors<br />
Resistance programming for the outdoors<br />
Core programming for the outdoors<br />
Flexibility programming for the outdoors<br />
Progression and regression.<br />
CECs 3 $47<br />
Powerhouse Performance: Functional<br />
Strength Training, by Jason Weber<br />
This course requires you to watch the<br />
supplied DVDs in full, and refer to<br />
downloadable handouts, in order to complete the exam.<br />
This course explores:<br />
Building a fi tness arsenal<br />
Launching a fi tness off ensive.
CECs 3 $47<br />
Cutting Edge Research: The Brain and<br />
Systemic Infl ammation, by Paul Taylor<br />
This course requires you to watch the supplied<br />
DVDs in full, and refer to downloadable<br />
handouts, in order to complete the exam. This course explores:<br />
The neuroscience and psychology of behaviour change<br />
How to facilitate self-determination<br />
Nutritional and lifestyle keys for reducing systemic<br />
infl ammation<br />
Take-home tools to transform the results you achieve<br />
with every single client.<br />
CECs 3 $47<br />
Re-Training the Core and Strategic<br />
Stretching, by Lisa Champion<br />
This course requires you to watch the supplied<br />
DVDs in full, and refer to downloadable<br />
handouts, in order to complete the exam. The course covers:<br />
New skills for training and assessing core control<br />
Sensational strategic stretching.<br />
CECs 2 $35<br />
The Aerobic Formula, by Rebecca Small<br />
This course requires you to watch a DVD and<br />
take notes. It examines:<br />
Teaching methods for modern aerobics<br />
Choreography construction<br />
Movement analysis.<br />
CECs 2 $35<br />
Core Stability and Better Back Program,<br />
by Paul Wright<br />
This course requires you to watch a DVD and<br />
take notes. It examines:<br />
The anatomy of the abdominal muscles, spine and<br />
common conditions<br />
The inner and outer core units<br />
Slings of the body.<br />
CECs 2 $35<br />
Bigger, Stronger, Faster, by Paul Wright<br />
and Ashley Jones<br />
This course requires you to watch a DVD and<br />
take notes. It examines:<br />
The keys to strength and conditioning for Rugby codes<br />
Dynamic warm ups<br />
Protocols and strength training programming for all<br />
levels of footballer.<br />
FREE<br />
CECs 3 $47<br />
Daily eating<br />
Pre training foods<br />
Eating during training<br />
Post training foods.<br />
CECs 3 $47<br />
Sports Nutrition for Endurance<br />
Training, by Kira Sutherland<br />
This course is undertaken entirely online<br />
and examines:<br />
Three Dimensional Movement and<br />
Flexibility Highways, by Chuck Wolf<br />
This course requires you to watch a DVD and<br />
take notes. It examines:<br />
The keys to strength and conditioning for Rugby codes<br />
Dynamic warm ups<br />
Protocols and strength training programming for all levels<br />
of footballer<br />
The fascial system and anatomy trains<br />
True ‘functional’ training- eccentric contractions<br />
The 4 'Big Rocks' of movement<br />
Maximal gluteal activation through alignment.<br />
CECs 2 $35<br />
and explores:<br />
Post Exercise Nutrition for Strength<br />
Training, by Kira Sutherland and Dr<br />
Stephen Bird<br />
This course is undertaken entirely online<br />
Eating for optimum recovery<br />
Post-exercise supplementation<br />
Altering the hormone response through the ingestion of<br />
protein and carbohydrate<br />
The role of insulin and cortisol in anabolic potential.<br />
CECs 2 $35<br />
Basic Heart Rate Training, by Pursuit<br />
Performance<br />
This course is undertaken entirely online and<br />
explores:<br />
Benefi ts of heart rate training<br />
The heart muscle and how it aff ects training<br />
Overtraining and how to avoid it.<br />
CECs 2<br />
$35<br />
Creating Smooth Transitions for<br />
Group Exercise, by Karen Finucane<br />
This course is undertake entirely online<br />
and explores:<br />
Choreography design and class planning<br />
Modern teaching methodologies<br />
How to deconstruct choreography<br />
Tips on advanced cueing.<br />
If you’re in need of one quick CEC, be sure to check out the range of FREE courses<br />
at www.fi tnessnetwork.com.au/cecs<br />
Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />
Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />
67<br />
NETWORK CATALOGUE
NETWORK CATALOGUE<br />
68<br />
HUMAN KINETICS<br />
Order online at www.fi tnessnetworkcentre.com<br />
If you're looking for professional development courses, then be sure to<br />
bookmark www.fi tnessnetworkcentre.com as a favourite website.<br />
This site, delivered by Human Kinetics, off ers <strong>Network</strong> members an awesome 20% discount on all<br />
courses, ensuring you need look no further than www.fi tnessnetworkcentre.com for your professional<br />
development references and resources.<br />
Online courses include:<br />
To view the full list of courses go to www.fi tnessnetworkcentre.com and to receive your 20% member discount use: ntwk<br />
as the promo code at the checkout. Your <strong>Network</strong> membership will then be verifi ed.<br />
Plus, check out the extended off er on purchases from www.humankinetics.com<br />
That’s right! Human Kinetics is also off ering an amazing 10% discount to <strong>Network</strong> members for any purchases from<br />
www.humankinetics.com – that’s 10% off their full range of educational resources!<br />
To receive your discount on this site use: NETWORK as the promo code at the checkout.<br />
For more information phone 08 8372 0999 or email info@hkaustralia.com<br />
Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />
Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.
NETWORK COURSES<br />
Order online at www.fi tnessnetwork.com.au/catalogue<br />
HAVE YOU GOT THE INDOOR CYCLING EXPERIENCE?<br />
The industry is in need of<br />
passionate, skilled, qualifi ed<br />
and innovative indoor cycling<br />
instructors.<br />
<strong>Network</strong> delivers Indoor<br />
Cycling Experience (I.C.E)<br />
training courses that are<br />
accr<strong>edit</strong>ed with <strong>Fitness</strong><br />
Australia and upon<br />
completion give you 15 CECs<br />
You’ll learn;<br />
How to create/teach<br />
classes<br />
Safe technique for all levels<br />
Music interpretation<br />
To fi nd out more visit www.fi tnessnetwork.com.au/ice<br />
or call 02 8412 7400<br />
BECOME A CERTIFICATE IV-QUALIFIED PILATES<br />
INSTRUCTOR<br />
The <strong>Network</strong> Pilates course is a nationally recognised<br />
Certifi cate IV qualifi cation, which will provide you with<br />
the knowledge and skills to become a sought-after Pilates<br />
instructor in the fi tness industry.<br />
<strong>Network</strong>’s goal is to deliver the best functional Pilates<br />
instructor courses for the fi tness industry, and to provide you<br />
with the knowledge to adapt Pilates-based movements to all<br />
ages and abilities in a group and one-on-one format.<br />
With our exceptional team of highly trained Pilates educators<br />
you’ll be taught by presenters who understand how it all<br />
fi ts in with personal training, group exercise and the wider<br />
fi tness environment.<br />
To fi nd out more visit<br />
www.fi tnessnetwork.com.au/pilates work.com.au/pilates or<br />
call 02 8412 7400<br />
eGX – ELITE GROUP EXERCISE INSTRUCTOR COURSE<br />
If you want a group fi tness exercise certifi cation that<br />
is delivered entirely online and is both nationally and<br />
internationally recognised, then the eGX (Elite Group<br />
Exercise) course is for you!<br />
Designed and written from a modern perspective, ective,<br />
the Certifi cate III in <strong>Fitness</strong> specialising in Group oup<br />
Exercise course can be completed by anyone, e,<br />
regardless of what type of class YOU want<br />
to teach! Complete ATHLETIC strand for<br />
circuit and muscle conditioning-based<br />
classes or CHOREOGRAPHED for traditional<br />
aerobics-style classes – OR BOTH! It’s your<br />
choice.<br />
To fi nd out more visit<br />
www.fi tnessnetwork.com.au/elitegx or call all<br />
02 8412 7400<br />
BECOME AN ELITE PERSONAL TRAINER<br />
Upgrade your qualifi cations and become a personal trainer.<br />
With our ePT (Elite Personal Trainer) course you can up-skill<br />
to Certifi cate III in <strong>Fitness</strong> and Certifi cate IV in <strong>Fitness</strong>. Our<br />
interactive and cutting-edge online delivery means you can<br />
gain the knowledge, skills and confi dence at your own pace<br />
AND from the comfort of home or work.<br />
To fi nd out more visit<br />
www.fi tnessnetwork.com.au/ept t<br />
or call 02 8412 7400<br />
Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />
Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />
69<br />
NETWORK CATALOGUE
NETWORK CATALOGUE<br />
70<br />
TRAX MUSIC<br />
Order online at www.traxmusic.com.au<br />
HUGE CATALOGUE OF PPCA-FREE MUSIC AVAILABLE NOW!<br />
In <strong>2010</strong> TRAX has released more music than ever before catering for the needs of modern group exercise<br />
instructors. Featuring both PPCA-FREE and original music – and the new ability to download individual<br />
songs to create your own playlists – TRAX is sure to have something for your classes!<br />
PREMIUM PPCA-FREE<br />
100 Pure Power<br />
Spring Break<br />
$39<br />
Greatest Hits<br />
Remixed Vol 1<br />
$39<br />
PPCA-FREE<br />
FReeRIDe<br />
BREAK YOUR HEART<br />
INDOOR CYCLING<br />
1. 4:37 125bpm Break Your heart<br />
2. 5:43 141bpm Logical Song<br />
3. 4:20 118bpm New Divide<br />
4. 4:33 154bpm 5 Seconds<br />
5. 4:08 110bpm With or Without You<br />
6. 7:08 130bpm Sober<br />
7. 3:12 160bpm What I Like About You<br />
8. 6:10 135bpm When Love Takes over<br />
9. 3:40 149bpm Jump That Rock<br />
10. 4:32 One<br />
Freeride 8<br />
$35<br />
2<br />
MINISTRY OF<br />
MIND BODY<br />
1. 3:27 A Little Respect<br />
2. 3:48 With Or Without You<br />
3. 3:29 How Deep Is Your Love<br />
4. 4:25 One<br />
5. 3:38 Do You Really Want To Hurt Me<br />
6. 4:20 Right In The Night<br />
7. 2:00 Bizarre Love Triangle<br />
8. 4:11 Like A Virgin<br />
9. 5:11 Careless Whisper<br />
10. 5:05 Killing Me Softly<br />
11. 4:22 The Shape Of My Heart<br />
12. 3:51 Emotions<br />
13. 3:26 If Tomorrow Never Comes<br />
14. 3:54 Lady In Red<br />
15. 5:41 Father Figure<br />
8<br />
PPCA FREE<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
PPCA FREE<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Ministry of Mind<br />
Body 2 $35<br />
ABBA Remixed<br />
$39<br />
Hands Up<br />
Trance Hits<br />
$39<br />
distant<br />
calm<br />
1. 7:05 Distant Calm<br />
2. 7:42 Sea Turtle<br />
3. 7:55 Unwind<br />
4. 6:04 Wildfl ower<br />
5. 6:53 Wind Music<br />
6. 6:33 Albatross<br />
7. 6:44 Down The Trodden Path<br />
8. 8:39 Story of Tranquility<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from Quazimodo Sound Consortium. While PPCA fees<br />
are not payable on these compilations for broadcast, APRA broadcast<br />
fees will be applicable and fitness facilities should ensure they have<br />
Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />
Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />
the relevant licence with APRA.<br />
Distant Calm<br />
$35<br />
BOX 7<br />
TRAINING<br />
1. 139bpm 3:01 Insomnia <strong>2010</strong><br />
2. 140bpm 5:16 Love Removal Machine<br />
3. 142bpm 3:23 Fight For Your Right<br />
4. 143bpm 4:43 Sex, Bass & Rock n Roll<br />
5. 144bpm 4:13 Jumping In The Moonlight<br />
6. 145bpm 4:12 Let It Rock RMX<br />
7. 147bpm 4:09 I Want It All<br />
8. 148bpm 4:33 Danza Hungara<br />
9. 150bpm 3:25 Rock Me Amadeus<br />
10. 150bpm 3:25 Born To Be Wild<br />
11. 151bpm 3:24 Jump That Rock<br />
12. 152bpm 3:48 Jumping All Over The World<br />
13. 154bpm 4:22 Five Seconds<br />
14. 156bpm 5:00 Owner Of A Lonely Heart<br />
15. 4:13 Bodies C/D<br />
BOXING<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
PPCA FREE FREE<br />
disc 1<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Box Training 7.1<br />
$35<br />
PPCA FREE<br />
Ananda Kanda<br />
$39<br />
Maxximum<br />
Power Vol 5<br />
$39<br />
130bpm<br />
BEST<br />
OFPOP 3<br />
HITS<br />
1. 3:42 We No Speak Americano<br />
2. 5:10 Gettin Over You<br />
3. 3:57 I Like It<br />
4. 3:12 Your Love Is My Drug<br />
5. 4:41 Telephone<br />
6. 3:12 Fever<br />
7. 4:26 Dynamite<br />
8. 4:56 Alejandro<br />
9. 4:56 Dangerous<br />
10. 2:43 Chillin<br />
11. 4:56 California Gurls<br />
12. 3:42 I’ll Do You Like a Truck<br />
13. 4:12 Takin Back My Love<br />
14. 5:39 Rude Boy<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Best of pop<br />
hits 3<br />
$35<br />
BOX 7<br />
TRAINING<br />
1. 130bpm 3:56 Boom Boom Pow RMX<br />
2. 130bpm 3:27 In My Head<br />
3. 130bpm 4:11 It’s Tricky<br />
4. 130bpm 3:56 Something To Love<br />
5. 130bpm 5:10 Bad Boys<br />
6. 130bpm 4:55 I Can’t Stop Loving You<br />
7. 130bpm 2:57 Round And Round<br />
8. 130bpm 4:40 Some Like It Hot<br />
9. 130bpm 4:40 Axel F<br />
10. 130bpm 4:40 I Like To Move It<br />
11. 130bpm 4:11 Nothing But A Heartache<br />
12. 130bpm 4:43 Smells Like Teen Spirit<br />
13. 104bpm 4:26 Chasing Cars<br />
BOXING<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
PPCA FREE FREE<br />
disc 2<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Box Training 7.2<br />
$35<br />
PPCA FREE<br />
To view the full range visit www.traxmusic.com.au<br />
Chart Hits<br />
Remixed<br />
$39<br />
Sabor Latino<br />
Vol 1<br />
$39<br />
To view the full range visit www.traxmusic.com.au<br />
HOT HOT HOT<br />
LATINO33<br />
127 – 130bpm<br />
1. 1. 4:18 4:18 127bp 127bpm Muchacha Loca<br />
2. 2. 5:02 5:02 127bpm 127b Waka Waka<br />
3. 3. 4:17 4:17 127bpm 12 Ella Me Levanto<br />
4. 4. 4:48 4:48 127bpm Verano Azul<br />
5. 5. 4:15 4:1 128bpm Mueve Ese Bom Bom<br />
6. 6 4:00 4 128bpm Dile<br />
7. 3:45 128bpm Bora Bora<br />
8. 3:28 129bpm En La Cama Tu y Yo<br />
9. 4:43 129bpm A Donde Esta La Fiesta<br />
10. 3:56 130bpm Para Mi<br />
11. 3:41 130bpm Parapapapa<br />
12. 4:40 130bpm Mariah<br />
13. 3:27 130bpm Lo Hecho Esta Hecho<br />
14. 4:26 130bpm Miami<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Hot Latino 3<br />
$35<br />
4.1 CARDIO<br />
FORCE<br />
PPCA FREE FREE<br />
1. 130bpm 2:44 How Soon Is Now<br />
2. 130bpm 4:55 Break Your Heart<br />
3. 130bpm 4:55 Umbrella RMX<br />
4. 130bpm 4:26 Another Day In Paradise<br />
5. 130bpm 3:27 Krazy<br />
6. 130bpm 4:26 Sound of Letting Go<br />
7. 130bpm 2:57 Heavy Rotation<br />
8. 130bpm 4:11 Whatcha Say<br />
9. 130bpm 2:42 I Wanna Go Crazy<br />
10. 130bpm 4:11 Give it up to Me RMX<br />
11. 130bpm 4:55 Sexy Chick<br />
12. 130bpm 4:11 Love Comes Again<br />
13. 130bpm 5:28 Meet Me Halfway<br />
14. 112bpm 4:08 Broken Strings<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
PPCA FREE<br />
Cardio Force 4.1<br />
$35<br />
Chill House<br />
Pilates<br />
$39<br />
Summer Dance<br />
Party<br />
$39<br />
1. 128bpm Evacuate The Dance Floor<br />
2. 128bpm You Are My Sunshine<br />
3. 129bpm Bad Romance<br />
4. 129bpm Love Today<br />
5. 130bpm Cry For You<br />
6. 131bpm Tik Tok<br />
7. 133bpm Use Somebody<br />
8. 134bpm Forever<br />
9. 135bpm On The Run ( I Dont Mind )<br />
10. 137bpm When I see You Smile<br />
11. 138bpm Live Your Life<br />
12. 138bpm Viva La Vida<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
Step Pro 12.2<br />
$35<br />
4.2<br />
CARDIO<br />
FORCE<br />
© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />
PPCA FREE<br />
1. 140bpm 5:30 Right Now<br />
2. 141bpm 5:00 Heaven is a Place on Earth<br />
3. 142bpm 4:31 I Just Died in Your Arms Tonight<br />
4. 144bpm 4:27 Dangerous<br />
5. 145bpm 5:44 Live Your Life<br />
6. 146bpm 3:31 Jump With Me Tonight<br />
7. 146bpm 3:30 Wind Of Change<br />
8. 147bpm 4:08 Against All Odds<br />
9. 148bpm 4:19 All I Ever Wanted<br />
10. 149bpm 4:30 Dream On<br />
11. 151bpm 5:31 Message in a Bottle<br />
12. 152bpm 3:59 Jump With Me<br />
13. 154bpm 6:06 Something Good<br />
Not for sale, hire or rent. The commercial sale of this product is<br />
unlawful. Production of this sound recording is licensed exclusively<br />
to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />
payable on these compilations for broadcast, APRA broadcast fees<br />
will be applicable and fitness facilities should ensure they have the<br />
relevant licence with APRA.<br />
PPCA FREE<br />
Cardio Force 4.2<br />
$35
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TOTAL: $<br />
71<br />
NETWORK CATALOGUE
Raptor.....<br />
.... Aggressive. Compact. Powerful.<br />
RAPTOR SERIES by INTEGRITY<br />
RESISTANCE PLATE LOADED<br />
STYLING AGGRESSIVE<br />
FOOTPRINT COMPACT<br />
CONSTRUCTION INDESTRUCTIBLE<br />
BIOMECHANICS ADVANCED<br />
AMERICAN ENGINEERS IN DENIAL<br />
NNOVAT IVE FUNCTIONAL AUSTRALIAN<br />
Integrity Strength Systems<br />
www.integritystrength.com Phone 1300 666 058 I