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INSIDE<br />

THE OFFICIAL PUBLICATION OF AUSTRALIAN FITNESS NETWORK<br />

WWW.FITNESSNETWORK.COM.AU<br />

Foam Roller body blast<br />

Shake it and shape it with SH'BAM!<br />

Is social media relevant to club marketing?<br />

Think Feel Know: better communication for better client results<br />

Eat to beat diabetes<br />

Injury & Rehab: how to reduce your legal risk<br />

SUMMER <strong>2010</strong><br />

ISSN 1832-5548 • PRINT POST APPROVED • NO PP244240/00006 • ABN 61 003 325 424


NEW<br />

FITNESS INSTRUCTOR INSURANCE<br />

AVAILABLE NOW!<br />

INSTANT, AFFORDABLE<br />

FITNESS PROFESSIONAL INSURANCE<br />

If you are a personal trainer, a group exercise instructor or work in a fitness facility, you should have<br />

Professional Indemnity Insurance to protect you against potential legal action from clients and members.<br />

As the industry’s leading source of information, education and events <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> is perfectly<br />

positioned to provide this service to you. In association with Gallagher Broking Services, and with the security<br />

of being underwritten by Lloyds of London, <strong>Network</strong> Insurance delivers the cover you need for the activities<br />

you perform in your role as a fitness professional.<br />

For under $100 per year, and with instant coverage as soon as you register online,<br />

<strong>Network</strong> Insurance provides convenient and affordable peace of mind.<br />

FOR MORE INFORMATION<br />

visit www.fitnessnetwork.com.au/fitness-insurance<br />

or call 02 8412 7400<br />

Authorised representative # 377634 AFSL # 227017<br />

Gallagher Broking Services<br />

A Division of Arthur J. Gallagher (Aus) Pty Ltd<br />

<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> is an Authorised Representative of Gallagher Broking Services


this issue<br />

TRAINING<br />

Foam Roller body blast 13<br />

Helen Vanderburg<br />

Help clients reap the benefi ts of<br />

prenatal fi tness 21<br />

Marina Perry-Kuhn<br />

The Gymstick Swiss ball<br />

sensation 49<br />

Marietta Mehanni & Sophie Russell<br />

SPECIAL FEATURES<br />

Think Feel Know: better<br />

communication for better<br />

client results 18<br />

Glenda Thompson<br />

<strong>Network</strong>'s bag of tricks 36<br />

Massage your way to a<br />

better business 58<br />

Heather Grobbelaar<br />

AQUA<br />

H 2 O dance party 42<br />

Kayla Duke & Naomi Ling<br />

GROUP EXERCISE & MIND BODY<br />

Shake it and shape it with SH’BAM! 29<br />

Marie Anagnostis<br />

Overcoming newbie nerves 46<br />

Carl McCartney<br />

BUSINESS<br />

Grow your business: DR <strong>Fitness</strong> 39<br />

Heather Smith<br />

Is social media relevant to<br />

club marketing? 62<br />

AFIS <strong>2010</strong> panel discussion<br />

NUTRITION<br />

SUMMER <strong>2010</strong><br />

Eat to beat diabetes 32<br />

Morwenna Kirwan<br />

REGULAR FEATURES<br />

Perspective 7<br />

Xen Angelides<br />

Fit Facts 8<br />

Kiwi Korner 10<br />

Injury & Rehab: 26<br />

how to reduce your legal risk<br />

Paul Wright<br />

CEC exam information 41<br />

Product Showcase 54<br />

Research Review: 60<br />

vibration training and<br />

strength gains<br />

Mike Climstein, PhD<br />

<strong>Network</strong> Community 64<br />

<strong>Network</strong> Catalogue 65<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 3<br />

SUMMER <strong>2010</strong>


SUMMER <strong>2010</strong><br />

4<br />

Editorial<br />

As <strong>2010</strong> draws to a close I fi nd myself<br />

taking stock of what’s been a big year<br />

here at <strong>Network</strong>; another successful<br />

FILEX Convention was swiftly followed<br />

by our move to great new premises,<br />

and more recently we held a series of<br />

fantastic Group Ex and PT workshops<br />

across the country. Add to that numerous<br />

weddings and babies for members of the<br />

<strong>Network</strong> team and it’s been a biggie!<br />

But as well as looking back on the year<br />

that was, we’re also looking forward to<br />

2011 and the FILEX Convention, taking<br />

place between 15-17 April in Sydney’s<br />

Darling Harbour. You’ll fi nd the brochure<br />

enclosed with this copy of <strong>Network</strong>. For<br />

the industry newbies among you, FILEX<br />

is the highlight of the <strong>Australian</strong> fi tness<br />

industry calendar, delivering hundreds of<br />

shot-in-the-arm sessions to inspire your<br />

training delivery and boost your business<br />

success. The <strong>summer</strong> break provides<br />

the perfect opportunity to browse the<br />

brochure, select your sessions and<br />

register early to get the best rates and<br />

increase your chance of getting your top<br />

session choices.<br />

On the topic of building your fi tness<br />

business success, be sure to check out the<br />

feature on the revamped online <strong>Network</strong><br />

Member Gym Bag on page 36 of this issue.<br />

It’s a great FREE resource for <strong>Network</strong><br />

members, so do take advantage of it!<br />

From the whole team at <strong>Network</strong>, we<br />

wish you a Merry Christmas, a beautiful<br />

<strong>summer</strong> and a healthy new year!<br />

Oliver Kitchingman, Editor<br />

oliver.kitchingman@fi tnessnetwork.com.au<br />

Ph: 02 8412 7486<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

ON THE COVER:<br />

With SH’BAM, the latest group exercise innovation, the transition of dance<br />

moves from nightclub to fitness studio looks to be complete. For more on the<br />

new program from Les Mills, read ‘Shake it and shape it with SH’BAM!’ by<br />

Marie Anagnostis on page 29.<br />

EDITOR ASSOCIATE EDITOR<br />

Oliver Kitchingman Lisa Champion<br />

<strong>Network</strong> magazine is the official quarterly publication of <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong>. It is distributed in March, June,<br />

September and December. While every effort is made to ensure accuracy, <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> accepts no<br />

responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at<br />

time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia.<br />

We welcome articles from all industry professionals on the understanding that the author ensures the work they submit<br />

is their own. No material in <strong>Network</strong> magazine may be reproduced in any form without the written consent of the<br />

publisher. © <strong>2010</strong> All material copyright to <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong>. All rights reserved.<br />

ADVERTISING IN NETWORK<br />

If you are interested in advertising in <strong>Network</strong>, please phone Oliver Kitchingman on 02 8412 7486<br />

or e-mail oliver.kitchingman@fitnessnetwork.com.au<br />

<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> recommends IntoPrint for printing services (ph 02 9979 1877),<br />

Julieann Howard Photography (ph 0411 725 801) and<br />

All Smiles Creative (ph 02 9248 0195) for proofreading and <strong>edit</strong>ing services.<br />

90623FA1209<br />

AUSTRALIAN FITNESS NETWORK<br />

Post: PO Box 577<br />

Crows Nest, NSW 1585<br />

Street: 47 Hume Street<br />

Crows Nest NSW 2065<br />

Ph: 02 8412 7400<br />

Fax: 02 8088 3842<br />

Web: www.fitnessnetwork.com.au<br />

E-mail: info@fitnessnetwork.com.au<br />

Your<br />

<strong>Network</strong><br />

membership<br />

provides you<br />

with 1 CEC<br />

EXECUTIVE DIRECTOR Ext.<br />

Nigel Champion 112<br />

SPECIAL PROJECTS<br />

Analee Matthews 113<br />

Ryan Hogan 100<br />

INFORMATION<br />

Oliver Kitchingman, Editor 186<br />

Jack Lee, Graphic Designer 109<br />

MEMBERSHIP SERVICES<br />

Paige Nossiter<br />

Membership Coordinator<br />

Kate Smith<br />

102<br />

Membership Consultant<br />

EVENTS<br />

Amy Bird<br />

101<br />

Events Manager<br />

Brooke Campbell<br />

119<br />

Events Coordinator 118<br />

<strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> endorses the <strong>Australian</strong><br />

Institute of <strong>Fitness</strong> as this country’s most established and<br />

well recognised face-to-face fitness training provider,<br />

creating world class trainers across the nation.<br />

www.facebook.com/ozfitnetwork<br />

twitter.com/ozfitnetwork<br />

SUMMER <strong>2010</strong><br />

AUSTRALIAN FITNESS NETWORK STAFF DIRECTORY<br />

Every <strong>Network</strong> team member can be phoned direct; to do so,<br />

simply insert the last two digits of the person’s extension number<br />

(see directory below) to 02 8412 74__ __. For example, to phone<br />

Oliver (ext 186), you can phone direct using 02 8412 7486.<br />

EDUCATION<br />

Alisha Smith<br />

Education Manager 111<br />

Jessica Champion<br />

Education Coordinator 180<br />

Kathryn Weihen<br />

Online Trainer 110<br />

Skye Jones<br />

Online Trainer 182<br />

SALES & MARKETING<br />

Rebecca Myers<br />

Sales & Marketing Manager 115<br />

Rebecca Carle<br />

Career Consultant 134<br />

Milena Tramosljanin<br />

Career Consultant 103<br />

FINANCIAL SERVICES<br />

Noelene Chandler,<br />

Finance Manager 107<br />

Michelle Wang<br />

Finance Administrator 105


AUSTRALIA’S<br />

FITNESS INDUSTRY<br />

EVENT OF THE YEAR<br />

Featuring over 250 diverse topics delivered by leading<br />

presenters from Australia and around the globe,<br />

the 2011 3-day program will provide you with an<br />

abundance of opportunities to grow your skills and<br />

knowledge.<br />

In addition to the educational program, FILEX is your<br />

chance to interact and network with more than 2,000<br />

like-minded fitness professionals. Can you afford to<br />

miss the leading event on the fitness industry calendar?<br />

Your copy of the FILEX brochure is enclosed<br />

with this issue of <strong>Network</strong> magazine.<br />

For more information or to register online,<br />

check out www.filex.com.au or<br />

phone <strong>Network</strong> on 02 8412 7400.<br />

BROUGHT TO YOU BY<br />

15 TO 17 APRIL 2011 SYDNEY CONVENTION CENTRE<br />

REACHING OUT<br />

SPECIAL OFFER<br />

Register before 31 December <strong>2010</strong> to<br />

receive special <strong>2010</strong> rates!


PREMIUM<br />

FROM TRAX<br />

Enjoy top quality music direct from Europe – all PPCA-free!<br />

TRAX is extremely proud to bring direct to you from Germany a new library of PREMIUM<br />

PPCAree music catering to a broad range of class styles and needs. Featuring op 40<br />

hits mixed with old school favourites, these releases are not to be missed!<br />

Listen and buy online at www.traxmusic.com.au


Perspective<br />

Perspective features the opinions of prominent fi gures in the fi tness industry. Here, Xen<br />

Angelides, marketing expert and industry veteran, advocates monitoring trends in order to<br />

position your fi tness business ahead of the competition.<br />

The most successful fi tness<br />

businesses are those which<br />

monitor and respond to industry<br />

trends, as well as wider societal ones,<br />

both in Australia and internationally.<br />

And by trends, I’m referring to notable<br />

movements, rather than fl ash in the pan<br />

‘fads’. For example, one of the major<br />

trends identifi ed in the <strong>2010</strong> <strong>Australian</strong><br />

<strong>Fitness</strong> Industry Survey (AFIS) was the<br />

growth of small group personal training.<br />

Smart clubs and trainers will have taken<br />

this on board to off er – and publicise –<br />

this service, enabling them to stay one<br />

step ahead of their competition.<br />

The <strong>2010</strong> AFIS and a recent ACSM survey<br />

of predicted trends for 2011 highlighted<br />

some of the current and upcoming ‘buzz’<br />

areas in our industry. For example, in the<br />

club sector the growth of smaller lowservice<br />

model clubs and no-contract<br />

clubs were high on the list. In the area of<br />

personal training, functional fi tness and<br />

training children and obese populations<br />

rated up there with small group training.<br />

The group exercise arena, meanwhile,<br />

has been witnessing signifi cant growth<br />

in dance-oriented workouts, such as<br />

the Zumba Latino dance fi tness and the<br />

upcoming Les Mills SH’BAM program.<br />

In addition to surveys and fi tness media,<br />

industry events such as FILEX off er a<br />

great way of keeping abreast of the latest<br />

trends and developments. The sheer<br />

variety of topics and range of national<br />

and international presenters creates<br />

a melting pot of ideas and options. It’s<br />

always interesting to note, however,<br />

that a few hot topics rise to the top, and<br />

by the end of the weekend everyone<br />

returns to their clubs and studios with<br />

heads full of ideas, and with two or three<br />

major trends at front of mind.<br />

When you know what trends are<br />

emerging, you can create a strategy<br />

enabling you to be the early bird that<br />

gets the worm, by off ering the services<br />

that your members or clients aren’t even<br />

aware they want yet. But they will want<br />

them, and when the trend fully emerges<br />

you’ll be ahead of your competitors<br />

by having been an ‘early adopter’,<br />

establishing your credentials in the fi eld<br />

and building your reputation for being<br />

at the cutting edge.<br />

Of course, when you are launching a<br />

new program or service, marketing<br />

and strategy are critical for spreading<br />

the word. If you want to establish a<br />

clear image of your new offering in<br />

the mind of your members and clients,<br />

you first need a clear image in your<br />

own mind. Strategy is your road map.<br />

By approaching it in a systematic<br />

and logical way, by collecting and<br />

analysing data and monitoring<br />

trends, you can establish a strategy<br />

for launching a new offering. Once<br />

you have determined your strategy,<br />

everyone in your business needs to<br />

know what that it is.<br />

Twelve years ago, every social<br />

demographic report you picked<br />

up spoke of the importance of the<br />

ageing market. How many clubs and<br />

trainers positioned themselves to take<br />

advantage of it? If you did, kudos to you!<br />

Over the past decade, club memberships<br />

have grown 86 per cent in the under 55<br />

age group, but by a massive 249 per<br />

cent in the 55 plus age group. Collecting<br />

data and analysing trends would have<br />

given innovative marketers the ability to<br />

position their clubs accordingly.<br />

To maximise the benefi t of your position<br />

as an early adopter, you should market<br />

yourself using diff erentiation as your<br />

selling point. If you are the fi rst club<br />

in your area to off er no-contract<br />

memberships, you should publicise this<br />

unique status. If you’re a trainer who<br />

off ers small group training, don’t wait<br />

to be approached by members; many<br />

people wouldn’t assume you off er it,<br />

so be proactive and market yourself as<br />

off ering the latest training trend.<br />

Marketing is about convincing people<br />

they should buy your product. For fi tness<br />

facilities it is about selling and retaining<br />

memberships. Many businesses make<br />

the mistake of cutting back on their<br />

marketing to ‘save’ money when sales<br />

are slow. If you run a progressive fi tness<br />

business that adopts the latest programs<br />

and techniques, it is a false economy not<br />

to market your unique selling point.<br />

Marketing is about giving consumers<br />

more reasons to buy more of your<br />

product, more often. It is an investment.<br />

If you want to grow, you have to market.<br />

Of course – not every trend will be for<br />

you and your business. Experience will<br />

have taught you what does and doesn’t<br />

tend to work in your business; you<br />

should already have a picture of trends<br />

within your own club’s demographic.<br />

What goes down a storm in an inner city<br />

Melbourne club might leave members<br />

scratching their heads in the back<br />

o’ Bourke. By using your own sound<br />

judgement, monitoring trends and<br />

placing yourself strategically ahead of<br />

the curve, your business will prosper.<br />

Xen Angelides<br />

The business development manager with Blue <strong>Fitness</strong> Australia, Xen has 30 years of<br />

experience in club operations, personal training, programming and membership sales. During<br />

the last 10 years he has worked with some of the major fi tness equipment manufacturing<br />

companies. To contact Xen, email xen.angelides@bluefi tness.com.au<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 7<br />

REGULAR FEATURE


REGULAR FEATURE<br />

8<br />

Fit Facts<br />

Fit Facts is a compilation of recent research fi ndings, industry happenings and fi tness news.<br />

<strong>Network</strong>’s enewsletter regularly delivers this sort of information direct to your email inbox.<br />

Group Ex’ers think pink to fi ght cancer<br />

In October, <strong>Australian</strong><br />

<strong>Fitness</strong> <strong>Network</strong> and<br />

Aerobic Microphones<br />

Australia joined forces<br />

to raise awareness and<br />

funds for the Cancer<br />

Council’s Pink Ribbon<br />

Day, held on 22 October.<br />

We invited clubs to<br />

participate by running<br />

a Pink Class or Pink Day,<br />

with all money raised<br />

going to help prevent,<br />

detect and treat cancer.<br />

Through sales of special Pink and Pink Bling micbelts, Pink<br />

CDs and the running of Pink classes, <strong>Network</strong> is extremely<br />

proud to announce that over $10,000 was donated to<br />

the Cancer Council! We’d like to thank everyone who got<br />

involved, and to give a special mention to Kristen Bale and<br />

the team at <strong>Fitness</strong> First Campbelltown (pictured) who<br />

organised a Pink Day and raised in excess of $4,000 – an<br />

awesome eff ort!<br />

It’s great to see our industry getting behind a cause and<br />

making a real diff erence – all while delivering a hugely fun<br />

fi tness experience to members!<br />

Source: <strong>Network</strong> & AMA<br />

Dumbbell curls could help kidney patients<br />

A US study has found that<br />

resistance training could<br />

improve the life expectancy of<br />

kidney disease patients.<br />

Over a fi ve-year study period,<br />

researchers from Los Angeles<br />

Biomedical Research Institute<br />

looked at the eff ects of lean<br />

and fat mass on the health and survival of kidney dialysis<br />

patients. Nearly 800 study subjects had their mid-arm<br />

muscle circumference and their triceps skinfold measured,<br />

to gauge lean mass and fat mass, respectively.<br />

Patients with the highest mid-arm muscle circumference<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Aussie research fi nds salt curbing effective<br />

A compulsory restriction on the amount of salt allowed to be<br />

included in processed foods would be considerably more<br />

eff ective than a voluntary scheme with the same objective,<br />

according to recent <strong>Australian</strong> research.<br />

A team from the University of Queensland looked at the<br />

‘Tick of approval’ scheme whereby companies can buy a<br />

National Heart Foundation logo to display on their product<br />

in exchange for reducing that foodstuff ’s salt content –<br />

high levels of which are associated with heart disease and<br />

stroke. The eff ectiveness of this voluntary scheme was<br />

then compared with a mandatory curb on salt, in relation<br />

to years of good health over a lifetime and how this would<br />

relate to savings on long-term health care costs.<br />

While the voluntary ‘Tick’ scheme was found to be costeff<br />

ective and have the potential to reduce heart disease by<br />

almost 1 per cent, the researchers found that mandatory<br />

restrictions set by government could bring about an 18 per<br />

reduction if the population reduced its salt intake to the<br />

recommended limits of 6 grams maximum per person daily.<br />

The study authors commented;<br />

‘If corporate responsibility fails,<br />

maybe there is an ethical justifi cation<br />

for government to step in and<br />

legislate’.<br />

Source: Heart<br />

were found to have a 37 per cent greater likelihood of<br />

surviving the duration of the study period than their<br />

counterparts with the lower circumferences. Additionally,<br />

the higher circumference subjects achieved higher scores in<br />

a mental health test than those with lower circumferences.<br />

The tricep measurements did not appear to correlate to<br />

patients' health and survival.<br />

Study author Dr Kamyar Kalantar-Zadeh said ‘it is possible<br />

that interventions that can improve muscle mass or increase<br />

lean body mass can lead to better clinical outcomes and<br />

greater survival in tens of thousands of dialysis patients and<br />

probably millions of individuals with other stages of chronic<br />

kidney disease or other chronic disease states’.<br />

Source: Clinical Journal of the American Society of Nephrology


YOUR COMPREHENSIVE CONVENTION EXPERIENCE<br />

Specifically designed for fitness business owners and operators, fitness managers and personal<br />

trainers, the Gold Pass packages provide you with access to the Business Lounge, registration<br />

to attend the Business or PT Business Summits, and a seat and a meal at the Business or PT<br />

Breakfasts, in addition to the 3-day FILEX convention program.<br />

The Gold Pass package gives you an extra day of learning and inspiration. Held on Thursday 14<br />

April, the Business Summit and PT Business Summit will give you the chance to delve into our<br />

presenters’ combined wealth of knowledge from decades of business success. This year’s lineup<br />

features the likes of Dan Gregory, advertising mogul and a regular on ABC TV’s The Gruen<br />

Transfer; Karen Woolley, Associate Professor at The University of Queensland and advocate of<br />

the Small Giants theory, and Derek Barton, the man behind the global success of Gold’s Gym.<br />

These all-inclusive packages have been developed to ensure that you receive the most ‘bang<br />

for your educational buck’. For the ultimate all-inclusive FILEX 2011 experience, the Gold Pass<br />

cannot be beaten!<br />

Register online today at www.filex.com.au or phone <strong>Network</strong> on 02 8412 7400 for more information.<br />

SPACES ARE STRICTLY LIMITED SO BOOK YOUR SEAT TODAY!<br />

BROUGHT TO YOU BY<br />

15 TO 17 APRIL 2011 SYDNEY CONVENTION CENTRE


REGULAR FEATURE<br />

10<br />

Kiwi Korner<br />

News and announcements from the New Zealand fi tness industry<br />

Yes, GST applies to gym memberships<br />

Gym memberships, like most services in New Zealand, went up by 2.2 per cent on 1 October in line with the GST<br />

increase from 12.5 per cent to 15 per cent. ‘For most people this will be around 50 to 70c extra a week on a standard<br />

gym membership’ said Richard Beddie, CEO of <strong>Fitness</strong>NZ; ‘Unfortunately, one major newspaper in New Zealand<br />

incorrectly reported that gym memberships were exempt from the GST rise, which is entirely incorrect, and this<br />

has caused some confusion. Our position is identical to that of IRD, and we are both very clear that gyms, like all<br />

businesses, are legally required to charge GST at 15 per cent on all payments received after 1 October <strong>2010</strong>. The<br />

increase applies to all payments, regardless of whether this is for a new membership or one started before 1 October.’<br />

<strong>Fitness</strong>NZ has produced a one-page guide, accessible from www.fi tnessnz.co.nz, for gym members who have<br />

questions about how the GST rise will aff ect memberships.<br />

Consumer law reform update<br />

In response to the Ministry of Consumer Aff airs draft paper on proposed changes to consumer law, <strong>Fitness</strong>NZ has<br />

continued to make submissions to, and meet with, the Ministry to ensure the changes are fair to all concerned.<br />

‘We have already expressed our support to the Ministry of their desire to have simplifi ed and principles-based<br />

consumer laws, but we still have concerns around some of the proposed changes such as the ‘grey list’ that<br />

would adversely aff ect the ability of fi tness centres to enter into membership agreements with the public.<br />

The ‘grey list’ idea comes directly from the recently developed consumer laws in Australia, and our view is this<br />

approach is fundamentally fl awed. Terms ranging from annual CPI increases, transfer clauses, through to the<br />

ability of a club to terminate a membership if a member interferes with the enjoyment of others are all at risk’<br />

said <strong>Fitness</strong>NZ CEO Richard Beddie; ‘We are working with the Ministry to address these.’<br />

REPs re-registrations hit record numbers<br />

The NZ Register of Exercise Professionals (REPs) has reported a record number of re-registrations, which were<br />

due by 1 October. Over 1,200 individuals re-registered, up 30 per cent on this time last year, meaning that the<br />

annual peak of 2,000 registered exercise professionals is most likely to be exceeded this year.<br />

REPs registrar Stephen Gacsal said, ‘Not only have we received a record number of re-registrations, but we<br />

have processed them in record time, with over 1,000 applications processed in under three weeks, meaning<br />

anyone that completed the registration process on time has received their registration certifi cate by now. We<br />

are already working on streamlining this process further, so for 2011 individuals will be able to complete 99<br />

per cent of the process online, meaning REPs staff can do the remaining checks, resulting in certifi cates being<br />

issued even more rapidly. We are also working on a new system that will enable even those undertaking<br />

registration for the fi rst time to do so online’ Gacsal revealed.<br />

Gyms in Christchurch work together to help those in need after earthquakes<br />

After the large earthquake in Christchurch on 4 September, gyms in Christchurch have been working to help<br />

locals without hot water have showers. Some gyms are also allowing members whose gym is out of action due<br />

to earthquake damage to use other gyms in the city for no charge.<br />

‘This is an excellent example of fi tness centres being part of the community, and doing their bit to help Christchurch<br />

locals return to ‘normality’ as much as possible. Some gyms received light damage from the quakes, and some were<br />

completely unaff ected – thankfully most are now fully open and 100 per cent operational. Most importantly, given<br />

the time of the main quake (4.35am), very few gyms were open and no injuries were reported’ said Richard Beddie.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU


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FOAM ROLLER<br />

BODY BLAST<br />

Achieving more in less time is crucial for time-poor clients.<br />

Efficient, effective and versatile, the foam roller could be the<br />

training tool that helps them do just that, says Helen Vanderburg.<br />

With time being the number one barrier to exercise,<br />

the ability to help clients get more done in less<br />

time is incredibly useful when it comes to retention<br />

– and to getting new clients via referrals! The foam roller is an<br />

effi cient, eff ective and versatile training tool, which can be used<br />

to develop strength, balance and fl exibility while seamlessly<br />

integrating self-myofascial release (SMR) techniques.<br />

The following series of exercises will fl ow easily with minimal<br />

transitions to help you give clients a full core strength, balance<br />

and fl exibility workout.<br />

Bridge to crunch<br />

This exercise works the anterior and posterior core while<br />

providing SMR through the mid and upper back. Begin in a<br />

seated position with knees bent and the roller behind the back.<br />

Place the roller under the shoulder blades and bring the hands<br />

behind head. Press the heels into the fl oor and lift the hips<br />

just off the fl oor, bringing the upper body into an abdominal<br />

crunch position. From here, roll the upper back over the roller<br />

until the shoulders are lined up in the centre of the roller, at the<br />

same time lifting the hips up into a back bridge. Roll the hips<br />

back down as you crunch into an abdominal curl, keeping the<br />

hips off the fl oor. Repeat (photos 1 & 2).<br />

Lateral roll out<br />

Begin in a seated position laterally to the roller with both hands<br />

just wider than shoulder-width apart on the foam roller. Roll<br />

out until the torso is level with the fl oor and the elbows are just<br />

behind the roller. Press down through the forearms as you roll<br />

back up to seated. To add a greater strength challenge, extend<br />

the top leg out as you roll forward. This exercise strengthens<br />

the core with an oblique bias, as well as providing SMR through<br />

the forearms (photos 3 & 4).<br />

Spinal extension roll out<br />

Start in a prone lying position with the forearms on the foam<br />

roller and the legs slightly wider than hip-width apart. Lift up<br />

through the abdominal wall (TVA) to support the lower back.<br />

Keeping this lifted sensation in the abdominals, press the arms<br />

down as you extend the thoracic spine. Avoid compressing the<br />

lumbar spine as you extend up. Roll back to the start position.<br />

This strengthening exercise also encourages SMR in the<br />

forearms (photos 5 & 6).<br />

1<br />

2<br />

3<br />

4<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 13<br />

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TRAINING<br />

14<br />

Push ups<br />

Performing push ups on the foam roller assists your clients in achieving good<br />

shoulder alignment. In order to perform this exercise well, the hands should be<br />

placed wider than shoulder-width apart so the arms create a 90 degree angle at<br />

the bottom of the push up. The chest should line up directly over the mid line<br />

of the foam roller (photos 7 & 8).<br />

Camel pose<br />

This stretches the anterior body from the thighs through the torso. Most<br />

people fi nd this exercise impossible to do on the fl oor and therefore never<br />

reap its full benefi t. By bringing the ankles over the roller the heels are<br />

5<br />

6<br />

7<br />

8<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU


elevated, making the exercise easier to accomplish. Start with the ankles over<br />

the roller and the hips on the heels. Place your hands around the ankles. Lift<br />

the hips up as you extend the spine. Hold for fi ve deep breaths and come out<br />

of the stretch (photo 9).<br />

Plank tucks<br />

From a kneeling position with ankles on the roller, bring hands to the fl oor in a<br />

plank position. Lift the knees off the fl oor and come into a knee tuck position<br />

with the tops of the feet on the foam roller. Extend the legs back as you<br />

straighten the body into a plank. Repeat and tuck the knees back in. As the legs<br />

roll out and in, the anterior lower leg will receive SMR (photos 10 & 11).<br />

9<br />

10<br />

11<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 15<br />

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TRAINING<br />

16<br />

Reverse plank roll out<br />

Going in the reverse direction of the Plank Tuck, begin this<br />

exercise seated on the fl oor with the ankles on the roller and<br />

the hands beside the hips. Either point the fi ngers towards the<br />

roller or externally rotate the shoulders so the fi ngers point<br />

out – whichever works best for shoulder placement. Keeping<br />

the arms straight, lift the hips up and pull them back as you<br />

contract the abdominals. Then press the legs out to a reverse<br />

plank position. From the core pull the hips back and repeat<br />

the exercise. Performing this exercise will also result in SMR<br />

through the posterior lower leg (photos 12 & 13).<br />

12<br />

13<br />

14<br />

15<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Diagonal oblique curl<br />

Begin lying lengthwise on the foam roller with hips at one<br />

end and the head supported at the other end. Extend one<br />

leg up in a vertical line or bend the knee in a table top. The<br />

same side hand as the lifted leg comes to the fl oor as the other<br />

hand goes behind the head. To begin the exercise, lower the<br />

lifted leg diagonally out to the side while maintaining core<br />

control. Perform an oblique curl at the same time as moving<br />

the leg back to the mid line of the body. Think opposite rib to<br />

hip. Lower back to the start position and repeat. SMR will be<br />

achieved on the erector spinae muscles (photos 14 & 15).<br />

Squat<br />

This exercise challenges balance and should only be<br />

performed after you are confi dent and comfortable standing<br />

on the foam roller. Squatting on the roller encourages<br />

maintaining the centre line of the body over the foundation<br />

during squats. Begin the exercise standing on the roller. Then<br />

sit back into the squat, keeping the chest lifted and spine<br />

neutrally aligned. Press through the feet to come back to<br />

standing. To make this exercise easier, hold onto a chair or<br />

spot your client as they squat. Standing on the roller will put<br />

pressure into the arches of the feet, releasing tension through<br />

the plantar fascia (photo 16).<br />

16<br />

Helen Vanderburg, BPE<br />

An international health and fi tness consultant, Helen is owner<br />

of Heavens <strong>Fitness</strong> Club and Fusion <strong>Fitness</strong> Training. An<br />

elite athlete, past World Champion synchronised swimmer,<br />

honored member of the Canadian Sports Hall of Fame and the<br />

2005 IDEA <strong>Fitness</strong> Instructor of the Year, Helen brings a wealth<br />

of experience to the fi tness industry. Visit www.fusionfi tnesstraining.com for<br />

more information on this type of training.


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SPECIAL FEATURE<br />

18<br />

THINK FEEL KNOW<br />

better communication for<br />

better client results<br />

Awareness of which ‘space’ your client is in could help you train them more successfully<br />

and consolidate longer-term relationships, as Glenda Thompson explains.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

On my way to an appointment<br />

I spotted a discount white<br />

goods shop. I needed a clothes<br />

dryer and I stopped, judging I’d be able<br />

to duck in, buy one and continue on<br />

my way. The salesman heard the word<br />

‘dryer’ and immediately commenced a<br />

spiel detailing the wattage, the energy<br />

rating and the settings of each dryer,<br />

starting, naturally, with the largest, most<br />

complex and most expensive machines.<br />

‘Look’, I interrupted, ‘I’m after something<br />

medium-sized that’s simple to operate<br />

and looks OK’. He repeated his data<br />

download about the next machine on<br />

the aisle. I wasted ten minutes and left<br />

frustrated and empty-handed.<br />

As it happened, I made it through the<br />

next ten months without a dryer at all,<br />

and when I eventually bought one, it<br />

wasn’t from that store. The salesman, by<br />

communicating his way and not mine,<br />

lost a sale (though he did unwittingly<br />

help the environment).<br />

During this encounter it was like the<br />

salesman and I were speaking two<br />

diff erent languages. The exchange was a<br />

perfect example of the ‘Think Feel Know’<br />

communication concept: he was deeply<br />

in a ‘Think’ space – numbers, data, going<br />

sequentially through the evidence from<br />

A to Z. Presumably this was his preferred<br />

way of operating, and it might have<br />

been exactly what a customer who was<br />

also processing in ‘Think‘ mode would<br />

have wanted. But I was in ‘Know’ –<br />

needing simple answers and wanting a<br />

swift decision. A salesman more aware<br />

of the Think Feel Know concept could<br />

have adjusted to my style and made the<br />

deal – it was there to be done.<br />

How often have you felt that you’ve not gelled with your client<br />

– that you’re on a diff erent wavelength and haven’t been<br />

able to really deliver what they were after? Now consider how<br />

helpful it would be to know what ‘space’ your client is in when<br />

they come to train with you. How great would it be to have<br />

a framework to communicate better with every person you<br />

interact with?<br />

It is obvious from our day-to-day dealings with people that we<br />

all process information diff erently. The framework which gives<br />

an indication of the way people take in information, process<br />

it, learn, speak and act is called Think Feel Know. These styles<br />

are not linked to gender or occupation; everybody does all<br />

three, but we do each have a favourite way of operating, and a<br />

second favourite.<br />

The trainer’s space<br />

Do you always train clients in the same way? Understanding<br />

our own preferences helps us communicate better with others,<br />

so let’s take a look at the diff erent styles you may adopt when<br />

training clients.<br />

Thinking: When you train in your Thinking mode you might<br />

give a client the physiology of what they’re doing and the<br />

anatomy behind the exercise. You might outline how the time<br />

will be divided up in the session and how many reps you’re<br />

going for.<br />

Feeling: If you train in a Feeling space, you might use music,<br />

you might feel the need to connect with the surroundings<br />

energetically, and you might tell your client stories about the<br />

exercises they’re doing.<br />

Knowing: If you train in a Knowing space, you will keep it<br />

simple, giving the ‘bottom line’ and then allowing the client<br />

lots of headspace in the session. You will avoid vocal ‘clutter’<br />

and let them get on with things, perhaps occasionally<br />

correcting their technique.<br />

The client’s space<br />

Once you have recognised your dominant style, you need to<br />

consider that your client will be in a processing space too – and<br />

quite possibly a diff erent one from yours. So, how can you tell?


Thinking: A client in a Thinking space<br />

might ask to see their program in detail,<br />

such as in a grid format, to understand<br />

what’s going to be covered before they<br />

start. They may be after the science of<br />

the movements and may be keen on<br />

data: ‘I can do 12 reps but would like<br />

to work up to 30.’ They appreciate an<br />

analytical system.<br />

Feeling: A Feeling client might want to<br />

‘feel’ the space that they are working in<br />

and say something like ‘I just can’t be<br />

inside today.’ They might have a story<br />

about their program: 'By our wedding<br />

day, my fi ance wants me to have a sixpack<br />

like I had when I was 19!’<br />

Knowing: A client in a Knowing space<br />

might want to understand the reason<br />

for tackling a particular exercise, but<br />

once they’ve received that, will want<br />

to get stuck into it with determination.<br />

They will enjoy peace and calm.<br />

Your space or mine?<br />

In order to create a strong bond with<br />

your clients and deliver them the most<br />

eff ective workout possible, you need<br />

to be aware of what space they’re in.<br />

Remember that your own preferred<br />

space might not be the best match for<br />

them; if you can adjust your training<br />

style to match their space, it will lead<br />

to a greater connection between you<br />

and your client. In turn, this will result<br />

in a longer-term relationship, meaning<br />

healthier clients and a healthier business.<br />

Of course everyone moves from space to<br />

space during the day; as we cross a road<br />

we will go into a Thinking space because<br />

we have to look left and right. We can’t<br />

‘Feel’ that it is safe to cross and neither can we close our eyes<br />

and ‘Know’. Likewise, your client’s space is not constant either.<br />

Just because they presented in Knowing in last week’s session,<br />

doesn’t mean they will be in the same space today.<br />

If you do group or boot camp-style training, it is worth<br />

considering covering all three spaces in the course of the<br />

session. Those with more extensive experience of working<br />

with people may tend to do this automatically, but regardless<br />

of how familiar we are with the practice, having a simple<br />

concept to explain it makes it easier to learn and to apply.<br />

What is it?<br />

Think – data<br />

Client might<br />

present<br />

Frowning/<br />

concentrating<br />

Feel – energy Colourful words<br />

Know –<br />

intuition<br />

Calm<br />

You could<br />

Give the science<br />

Relate a<br />

relevant story<br />

Give them<br />

the reason<br />

It is worth remembering that no single space is better than<br />

another – however much we might initially think ‘ours’ is<br />

superior. Respect is enhanced with the awareness that others<br />

process information diff erently. In fact, a team environment<br />

will benefi t greatly from having a balance of styles which bring<br />

a broad range of skills to the table.<br />

Bear the Think Feel Know concept in mind during your next<br />

training session, and gauge whether adapting your training<br />

style to suit your client’s space could benefi t you both.<br />

Glenda Thompson<br />

Glenda is an owner and communications coach with Think<br />

Feel Know Australia. Think Feel Know is a global business<br />

dedicated to supporting its clients to reach greater unity<br />

and effectiveness. Simple tools are used in a coaching<br />

methodology, delivered in one-to-one sessions, workshops,<br />

projects and licence sales. For a report on your personal Think Feel Know<br />

preferences, take the Indicator test at www.thinkfeelknow.com<br />

"If you can<br />

adjust your<br />

training style<br />

to match<br />

their space,<br />

it will lead<br />

to a greater<br />

connection<br />

between you<br />

and your<br />

client"<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 19<br />

SPECIAL FEATURE


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Help clients reap the<br />

BENEFITS OF<br />

PRENATAL<br />

FITNESS<br />

Personal trainers often lack the confi dence to train pregnant clients, but if performed<br />

safely, and with careful monitoring, there are only upsides to continuing regular<br />

exercise during this special time, as Marina Perry-Kuhn explains.<br />

While a newly pregnant client<br />

may be ecstatic, for a trainer<br />

unfamiliar with the ins and<br />

outs of prenatal fi tness the situation<br />

can seem a bit daunting. With little or<br />

no education on prenatal fi tness, this<br />

wonderful news often leads to even the<br />

most regular of exercisers ceasing their<br />

training sessions, with many women<br />

– and their trainers – often scared of<br />

harming the baby. Little do they realise<br />

that there is simply no other time in<br />

a woman’s life when the benefi ts of<br />

exercising are as great as they are during<br />

pregnancy.<br />

In addition to all the regular benefi ts<br />

associated with exercising, pregnant<br />

women who exercise effi ciently will<br />

also experience benefi ts that ensure an<br />

easier pregnancy, enhanced endurance<br />

and stamina during labour, and a faster<br />

recovery post-delivery. These benefi ts<br />

include improved circulation to increase<br />

fl uid retention and ease constipation,<br />

optimised lung capacity to enhance<br />

breathing, a reduction in varicose veins,<br />

haemorrhoids and back pain, and a<br />

stronger core to ensure a greater range<br />

of movement, balance and mobility.<br />

Overall, women need to stay as active<br />

and as strong as possible throughout<br />

pregnancy. Just like recovery from any<br />

major surgery or physically-draining<br />

experience, recovery is faster in a<br />

stronger, fi tter, healthier body.<br />

As with any other physical condition, exercising safely<br />

during pregnancy is simply a matter of appropriate exercise<br />

prescription; appropriate to their fi tness level prior to<br />

pregnancy, appropriate to their strength and appropriate to<br />

their constantly changing body. However, while it is ideal to<br />

be able to continue to exercise throughout pregnancy, there<br />

are some medical conditions that will prohibit exercise. It is<br />

important for all pregnant women to seek approval from their<br />

GP or obstetrician prior to commencing an exercise regime,<br />

to ensure they are cleared of any pre-existing conditions that<br />

could harm them or their baby.<br />

Understanding physical changes<br />

During their 40 weeks of pregnancy, women’s bodies are<br />

performing one of life’s miracles; creating and growing a<br />

human life. Naturally, there are physical changes that must<br />

occur for this miracle to take place. Understanding these<br />

changes better enables trainers to exercise their clients safely,<br />

and to use specifi c methods to better control changes.<br />

WEIGHT GAIN<br />

As the baby develops, weight will be gained. Exercising during<br />

pregnancy helps to keep weight gain to a healthy – and<br />

necessary – amount. Too often women gain more weight than<br />

they need, and struggle to shift the excess weight long after<br />

bub’s arrival.<br />

CHANGES IN POSTURE<br />

As the abdomen grows in size, pregnant women often<br />

experience a shift in posture as their pelvis tilts forward,<br />

creating a bigger curvature in their lower back. Often<br />

this is the main reason why pregnant women experience<br />

excruciating back pain. Exercises, such as Pilates, that<br />

strengthen the obliques and transverse abdominis and<br />

lengthen the hip flexors, can help maintain better posture<br />

and alleviate back strain.<br />

"As with any<br />

other physical<br />

condition,<br />

exercising<br />

safely during<br />

pregnancy<br />

is simply a<br />

matter of<br />

appropriate<br />

exercise<br />

prescription"<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 21<br />

TRAINING


TRAINING<br />

"Exercise<br />

goals during<br />

pregnancy<br />

are threefold;<br />

to keep<br />

cardiovascular<br />

fi tness up,<br />

to maintain<br />

muscle<br />

strength, and to<br />

maintain length<br />

and functional<br />

fl exibility<br />

throughout<br />

the body"<br />

22<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

GROWING BUST<br />

Women’s breasts grow during pregnancy<br />

in preparation for breast-feeding and,<br />

as a result, pregnant women often<br />

experience a greater rounding of the<br />

shoulders which results in a strained<br />

back and neck. Strengthening of the<br />

mid and upper back (specifi cally the<br />

rhomboids and lower traps), plus<br />

stretching of the pectoral muscles will<br />

work to circumvent these changes.<br />

CHANGES TO CENTRE OF GRAVITY<br />

The growing uterus pushes the<br />

abdomen up and out, aff ecting the<br />

position of a pregnant woman’s centre<br />

of gravity. This is why pregnant women<br />

often experience poor balance, as their<br />

bodies have not had time to adjust<br />

to the change. It is best, therefore, to<br />

avoid exercises that require a great deal<br />

of balance.<br />

JOINT INSTABILITY<br />

The body releases excess relaxin<br />

hormones during pregnancy as<br />

women’s joints loosen to allow the joint<br />

in front of the pelvis to widen, so the<br />

baby’s head can pass through during<br />

birth. This means joints are not as stable<br />

as usual, and don’t ‘stop’ like they do<br />

pre-pregnancy. For this reason, exercises<br />

requiring fast changes in direction are<br />

not recommended.<br />

FATIGUE<br />

Creating a human is hard work. The body<br />

will, at times, experience fatigue due to<br />

the sheer physical stress of pregnancy.<br />

Sleep can also become diffi cult or<br />

broken (especially in the second and<br />

third trimesters), worsening the eff ects<br />

of fatigue. Regular exercise will increase<br />

daytime energy levels and ensure restful<br />

night sleeps.<br />

HEAT<br />

Due to an increase in metabolic rate,<br />

hormones and blood, pregnant women<br />

experience a rise in body temperature.<br />

During exercise it is important to ensure<br />

pregnant women don’t overheat. Ensure<br />

your clients consider their temperature<br />

by wearing non-restrictive, breathable<br />

clothing, and that they stay well<br />

hydrated during a session. Exercising in a well-ventilated area<br />

is ideal for pregnant women, and direct sunlight and humid<br />

conditions should be avoided.<br />

FLUID RETENTION AND CIRCULATION PROBLEMS<br />

During pregnancy, blood volume can increase by as much as<br />

40 per cent, putting extra pressure on the heart. While clients<br />

should continue with gentle cardiovascular work throughout<br />

pregnancy, they should be careful not to raise their heart rate<br />

or blood pressure too high. Hormonal changes in pregnancy<br />

can aff ect the working of the valves in veins, meaning blood<br />

can pool in the veins (especially in the legs and rectum),<br />

resulting in varicose veins and hemorrhoids. There is also an<br />

increase in fl uid in all of the body’s tissue, including lymphatic<br />

fl uid (the body’s waste-disposal system), which can cause fl uid<br />

retention problems for some women.<br />

Exercise goals<br />

As these changes take place within a woman’s body during<br />

pregnancy, our goals relating to exercise are three-fold; to<br />

keep cardiovascular fi tness up, maintain strength throughout<br />

the body’s key muscles groups, and to maintain length<br />

and functional fl exibility throughout the entire body. As a<br />

general rule of thumb, any exercise done prior to pregnancy<br />

is alright to continue during pregnancy, with the exceptions<br />

of horse riding, surfi ng (due to the risk of the board hitting<br />

the abdomen), sports that involve repeated, rapid changes of<br />

direction and contact sports.<br />

FITNESS: CARDIOVASCULAR EXERCISE<br />

Walking, jogging, running, aerobics, swimming and cycling<br />

are all fi ne during pregnancy (at a similar level to that achieved<br />

prior to pregnancy) and can be taken up at any time. It is<br />

recommended that clients minimise exercise on uneven<br />

surfaces as the pregnancy develops, and avoid activity that<br />

requires a lot of balance or stability – as balance gradually<br />

reduces during this time. Clients should aim for at least 30<br />

minutes of cardio activity on a minimum of four days a week.<br />

Guidelines for cardio:<br />

Think comfortable versus uncomfortable – always monitor<br />

heart rate. It used to be recommended to not exceed<br />

140/145 beats per minute, or 60 per cent of maximum<br />

heart rate. Health organisations have since revised this<br />

recommendation, as it varies according to the starting<br />

fi tness level of each pregnant woman.<br />

Talk test – clients should be able to conduct a conversation<br />

without being more than a little breathless.<br />

No dizziness, pain, or overheating.<br />

STRENGTH: RESISTANCE TRAINING<br />

Light weights and therabands provide great ways of promoting<br />

both tone and strength during pregnancy. Pilates is also very<br />

good for increasing strength. Clients should aim to do strength<br />

work at least twice a week, with four times per week the ideal.


Guidelines for strength:<br />

Pregnancy is not the time to introduce heavy weight<br />

training into a regime. Keep the weights (resistance) to<br />

light/medium, and work on more repetitions, keeping the<br />

muscles strong and toned.<br />

Restrict time spent exercising fl at on the back, as it<br />

decreases the blood fl ow to the uterus. Limit to<br />

approximately 3 to 5 minutes at any one time, especially<br />

after the fi rst trimester.<br />

Be mindful of posture throughout all repetitions. Keep the<br />

spine neutral, with the transverse abdominis always lifted<br />

and scooped in.<br />

Stop contracting. After approximately 20 weeks, clients<br />

should avoid all exercises using fl exion of the spine –<br />

specifi cally no sit ups. The focus should be on the lower<br />

abdominals; only transverse abdominis and obliques<br />

should be recruited.<br />

Avoid single leg work. Uneven pressure through the pelvis<br />

is to be avoided. Try to keep both feet on the fl oor when<br />

applying pressure through legs.<br />

Avoid any deep bridging where the pelvis rises above the<br />

heart/head level.<br />

FLEXIBILITY: STRETCHING<br />

Stretching is crucial during pregnancy, with hamstrings, hip<br />

fl exors, glutes, calves, chest and back all key areas to consider.<br />

As mentioned above, it is important not to over-stretch during<br />

pregnancy as the body produces excess relaxin hormones<br />

SAMPLE PRENATAL EXERCISES<br />

that increase joint laxity, with overstretching often leading to<br />

permanently loose joints.<br />

If performed safely, and with good monitoring, there are only<br />

upsides to continuing with regular exercise during pregnancy.<br />

The key is to exercise your clients appropriately, focusing on<br />

exercises that will counteract the changes in pregnancy. Most<br />

importantly, remind your clients to always listen to their bodies,<br />

to ensure they gain the maximum benefi ts of prenatal fi tness.<br />

PRENATAL EXERCISES TO FOCUS ON<br />

Strong transverse and obliques<br />

• Reverse curls<br />

• Side lying double leg lifts<br />

Strong glutes<br />

• Parrallel squats<br />

• Clam<br />

Strong rhomboids and lower traps<br />

• Rows<br />

Strong shoulders, biceps and triceps<br />

• Bicep curls<br />

• Tricep push ups<br />

• Lateral raises<br />

Stretches<br />

• Hip fl exors<br />

• Lower back – child’s pose<br />

Strong arms<br />

BICEP CURLS<br />

In seated position, wrap theraband around feet. Broad chest, neutral pelvis, transverse abdominis activated, arms extended at<br />

elbow and long. Breathe in to prepare (photo 1). Breathe out, pivoting/fl exing at elbow joint drawing pinky to shoulder (photo 2).<br />

Breathe in, re-extend arm, opening at elbow. Three sets of 12 to 16.<br />

1 2<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 23<br />

TRAINING


TRAINING<br />

24<br />

TRICEP PUSH UPS<br />

In quadruped position with hands in line with shoulders and knees under hips. Hands one-hand distance apart with fi ngertips<br />

pointing forward, underside of elbow pointing forward, scapular stabilised, neutral spine (photo 3). Breathe in and lower the<br />

torso towards fl oor as elbows go straight back towards thighs, hinging at hip, nose moving straight towards fi ngertips (photo 4).<br />

Breathe out and press up away from fl oor back to start position.<br />

NOTE: Avoid weight moving back through hips. Keep knees above hips. Ensure elbows stay inside the line of torso, moving straight<br />

back towards thighs. Do three sets of 8 to 16.<br />

3 4<br />

LATERAL RAISES<br />

Kneeling with pelvis neutral, ribs melted, hands by sides<br />

holding ends of theraband. Theraband placed under knees.<br />

Breathe out as knuckles move up and out to sides, keeping<br />

arms straight but soft at elbow (not lifting above shoulder<br />

height) (photo 5). Breathe in and lower arms back to side of<br />

thighs. Repeat. Three sets of 12 to 16.<br />

5 Jack – pls place pic 5<br />

Marina Perry-Kuhn<br />

Founder of Queensland’s innovative class-based Pure Health<br />

Clubs, Marina is a fi tness expert, business owner and mum.<br />

As a Pilates instructor with ten years experience, Marina<br />

created Pure Beginnings, a series of classes, programs and<br />

DVDs designed to maximise prenatal and postnatal fi tness.<br />

Marina is dedicated to educating the public about the benefi ts and realities<br />

of exercise during and after pregnancy. For more information,<br />

visit www.purehealthclubs.com.au or www.purebeginnings.com.au<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Stretches<br />

HIP FLEXORS<br />

Kneeling on one knee with opposite foot placed well forward<br />

of knee. Tuck pelvis posteriorly (pulling hip bones back, pubic<br />

bone forward) and then sink pelvis forward towards front heel<br />

(photo 6). Ensure the torso remains tall, with core constantly<br />

activated. Hold for one minute or more.<br />

6<br />

LOWER BACK – CHILD’S POSE<br />

With knees open, feet together, sink hips back over heels and<br />

release chest towards fl oor stretching arms out long overhead<br />

(photo 7). Hold and release into stretch and continue to<br />

breathe deeply. Hold for 30 seconds or longer.<br />

7


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REGULAR FEATURE<br />

26<br />

Injury & Rehab<br />

HOW TO REDUCE YOUR LEGAL RISK<br />

This article is a little diff erent in<br />

nature to my regular Injury &<br />

Rehab pieces as I feel there is<br />

a need for fi tness professionals to gain<br />

an understanding of an increasingly<br />

common issue relating to client<br />

injuries: the health professional’s legal<br />

risks, obligation to keep their clients<br />

safe, and, ultimately, keep themselves<br />

out of court.<br />

While I am not a lawyer, on a number<br />

of occasions I have been a professional<br />

witness in cases involving fi tness facility<br />

members that have been injured<br />

either in their club or while under the<br />

guidance of a personal trainer. In one<br />

such case a gym member who suff ered<br />

a lumbar spine injury while exercising<br />

fi led a claim against the fi tness facility<br />

for negligence, on the grounds that<br />

she should have been told to stay away<br />

from the piece of equipment that was<br />

thought to have caused her injury.<br />

What I found most interesting in this<br />

case was that the piece of equipment<br />

– the back extension or Roman chair as<br />

it is sometimes called – was actually set<br />

up in the courtroom while I was giving<br />

evidence. It was almost as if the actual<br />

machine was on trial, with the experts<br />

arguing whether it was the guilty party.<br />

During proceedings the judge asked<br />

me ‘Mr Wright, do you think that this<br />

piece of equipment should have a<br />

warning sign on it to let people know<br />

the risks involved in using it?’, to<br />

which I replied ‘Your Honour, there is<br />

a barbell on the floor over there that<br />

a gym member could do a thousand<br />

dangerous things with. It would not<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

be possible to warn a member of<br />

every single risk – our gyms would be<br />

covered in signs’.<br />

While it may be amusing to imagine the<br />

actual back extension machine being<br />

cross examined in the witness box, this<br />

case and the other I have been involved<br />

in highlighted the vulnerable position<br />

many health and fi tness professionals<br />

place themselves in every day – and<br />

illustrated how easy it is to get caught<br />

up in a soul destroying legal case.<br />

My experience working as a<br />

physiotherapist inside fi tness facilities<br />

for more than 20 years has taught me<br />

that the majority of fi tness professionals<br />

are not taking adequate steps to reduce<br />

their legal risks. The following simple<br />

tips may save you a lot of legal pain and<br />

help protect you from litigation.<br />

Take a good injury<br />

history<br />

A major point to come out of the back<br />

injury case involving the back extension<br />

machine was that the health club<br />

involved needed to take greater steps to<br />

fi nd out about the member’s pre-existing<br />

back injuries. This should be a warning to<br />

all health professionals to ensure every<br />

new member and client undergoes a<br />

thorough medical history check.<br />

I have serious concerns about the<br />

growth of ‘low supervision’ style gyms.<br />

In addition to new injuries brought on<br />

by unsupervised exercise, new members<br />

run the risk of aggravating pre-existing<br />

injuries. It will be interesting to see what<br />

happens in the next few years as the<br />

popularity of these clubs grows.<br />

That being said, there is no greater<br />

defence that a competent health<br />

professional can present in an injury<br />

case than a well documented and<br />

thorough pre-exercise history. It is<br />

imperative therefore to get all new<br />

clients to complete a well constructed<br />

pre-exercise questionnaire and to back<br />

it up with a series of questions to make<br />

sure all items are covered.<br />

<strong>Network</strong> members can download a Preexercise<br />

Questionnaire form by logging<br />

onto www.fi tnessnetwork.com.au/<br />

gymbag and selecting the form from<br />

Administration Documents in the<br />

Personal Training section.<br />

Ensure your<br />

equipment and<br />

exercise area is safe<br />

A real and common danger for many<br />

fi tness professionals is the potential<br />

for client injury due to equipment<br />

failure. One of the fi rst questions asked<br />

after an incident will be ‘when was the<br />

equipment last checked for safety?’<br />

At this point, the ‘litigation-aware’<br />

health professional reveals their up-todate<br />

and comprehensive ‘equipment<br />

maintenance schedule’ and look up the<br />

details of the last equipment check.<br />

A number of years ago while exercising<br />

in a country gym, I was in the middle of<br />

a heavy set when the cable crossover<br />

machine collapsed around me. While I<br />

was unhurt (and somewhat proud that<br />

I had actually been able to overpower<br />

this piece of apparatus), it could easily<br />

have been a diff erent story, causing me<br />

signifi cant injury and making me unable<br />

to work for an extended period of time.


When informed of my mishap the gym owner laughed and<br />

said ‘I haven’t got around to bolting it to the fl oor yet – you<br />

must have had a heavy weight on it?’ – a boost for my ego,<br />

but I’m not convinced his reply would have stood up too well<br />

under cross-examination.<br />

The issue of providing a safe area also has implications for<br />

trainers running outdoor sessions and boot camp programs.<br />

Make sure you check the area you are planning to use in your<br />

session for risks such as logs and sticks, broken glass, uneven<br />

surfaces and holes, poles and other obstructions, as well as<br />

obvious dangers like other exercisers and cyclists.<br />

<strong>Network</strong> members can download a Risk Assessment Checklist<br />

by logging in to www.fi tnessnetwork.com.au/gymbag<br />

and selecting the form from OH & S Resources in the Club/<br />

Business section.<br />

Keep good records<br />

In the majority of legal cases I have seen, one of the fi rst actions<br />

taken is for the legal team of the injured person to request<br />

copies of the client’s records. In the area of physiotherapy<br />

this will be clinic records and other paperwork relating to the<br />

patient. In relation to fi tness facilities and personal trainers,<br />

it may be the person’s pre-exercise questionnaire, their<br />

acknowledgement of informed consent to the potential risks<br />

of exercise and also the records of their actual workouts and<br />

individual sessions conducted with the trainer.<br />

At this point in time, I believe that I could walk into the majority<br />

of fi tness facilities and less than 50 per cent of the personal<br />

trainers working with clients on the gym fl oor would have a<br />

pen and piece of paper (or an electronic program recording<br />

device). This eff ectively means that when the legal team<br />

for the injured client requests copies of the client’s<br />

program to review, the trainer would be forced to<br />

say ‘I don’t take any notes’ – not a great response.<br />

You need to record anything and everything<br />

that happens in your sessions that may be<br />

of some future signifi cance. Do not rely on<br />

your memory, it will fail you and make you<br />

appear unprofessional if cross-examined.<br />

Record the exercises prescribed, warmups<br />

completed, sets and reps and details<br />

of any pain or issues that were mentioned<br />

in the session. You cannot be too thorough<br />

in your record keeping; the detail and quality<br />

of your records will re-enforce your level of care<br />

and professionalism.<br />

Find a higher authority<br />

One of the simplest and most<br />

eff ective methods of reducing your legal<br />

risk is to fi nd a higher authority to allocate<br />

and defl ect some of the responsibility for<br />

that client to. My physiotherapy clinics<br />

are located within <strong>Fitness</strong> First clubs, and<br />

not a day goes by without one of the<br />

trainers arriving at the clinic reception<br />

desk with a client to ask our therapists’<br />

advice on the best way to deal with their<br />

client’s specifi c injury or concern.<br />

This is a smart strategy on the part of<br />

the trainer; they have been informed of<br />

a potential injury issue and have sought<br />

advice from a higher authority, in this<br />

case a physiotherapist. If the trainer was<br />

right on their game they would have<br />

documented the details of the injuryrelated<br />

conversation into the clients<br />

notes, i.e. ‘spoke to Paul Wright at Get<br />

Active Physiotherapy regarding Brian’s<br />

shoulder and was told to ...’<br />

This situation opens up a range of legal<br />

issues for my therapist, including the<br />

therapist’s ability to give advice without<br />

a full consultation to confi rm diagnosis.<br />

However, from the trainer’s perspective<br />

they have taken a solid path to reduce<br />

their legal risk.<br />

"There is<br />

no greater<br />

defence that<br />

a competent<br />

health<br />

professional<br />

can present in<br />

an injury case<br />

than a well<br />

documented<br />

and thorough<br />

pre-exercise<br />

history"<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 27<br />

REGULAR FEATURE


REGULAR FEATURE<br />

28<br />

In all cases of client injury the fi tness professional needs to<br />

search out a higher medical authority to reduce their level of<br />

responsibility and increase the chance of the client getting a great<br />

outcome. Taking the responsibility of injury management and<br />

illness on your own shoulders is a risk often not worth taking.<br />

Summary<br />

In order to confi dently pursue a rewarding and successful<br />

career, fi tness professionals need to be aware that there are<br />

legal risks involved in our industry and to understand these<br />

risks when dealing with clients.<br />

Naturally, everyone who works in our industry should have<br />

adequate and comprehensive legal insurance in case they are<br />

named in a legal case. However, prevention is better than cure, so<br />

when making every decision in relation to their clients’ programs,<br />

fi tness professionals should come back to the simple question<br />

of ‘what would a safe and competent fi tness professional do in<br />

this situation?’ If you make all your decisions with this question in<br />

mind then you are taking steps to reduce your legal risk.<br />

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NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

FREE RESOURCES FOR NETWORK READERS<br />

To help reduce your legal risks, download Paul’s free MP3 recording ‘Six<br />

Ways to Stay Out of Court’ from www.freeinjurypreventionpdf.com. This<br />

recording outlines the steps fi tness professionals should take to reduce<br />

their legal risk and builds upon the ideas in the above article. You will<br />

also receive the Injury Prediction and Prevention Testing PDF to help you<br />

do a better pre-exercise injury screening for all new clients. If you are<br />

interested in fi nding out more about building your fi tness business you can<br />

also download Paul's FREE 60-minute mp3 titled How to Increase Profi ts<br />

from Your Health Business from www.MyHealthBusinessProfi ts.com<br />

Paul Wright, BAppSc (Physio), DipEd (PE),<br />

Adv Dip. (Bus Mgmt)<br />

Paul is the director of Get Active Physiotherapy with clinics<br />

located inside <strong>Fitness</strong> First clubs at St Leonards (Sydney)<br />

and Kotara (Newcastle). His two-hour Potentially Dangerous<br />

and Ineffective Exercises DVD can be previewed and<br />

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Shake it and shape it with<br />

SH’BAM!<br />

The transition of dance moves from nightclub<br />

to fi tness studio has been happening for<br />

some time, says Marie Anagnostis, but with<br />

SH’BAM, the new program from Les Mills,<br />

the move looks to be complete.<br />

These days you can be forgiven for walking into a gym<br />

and thinking you are walking into a dance studio; and<br />

there are perfectly good reasons why dance-based<br />

workouts have samba’d and shimmied their way onto gym<br />

timetables across the country. Firstly, dancing is heaps of<br />

fun, and secondly, it achieves the physical benefi ts members<br />

expect from a gym workout, such as fat burning, improved<br />

coordination and increased cardio fi tness.<br />

Hot on the heels of the gym-fl oor-come-dance-fl oor<br />

phenomenon comes SH’BAM, the simple 45-minute dance<br />

workout that anyone can do. Participants can leap, salsa and<br />

chasse their way through the latest dance class featuring basic<br />

moves, a rocking soundtrack (think Bad Romance, I Wanna<br />

Dance with Somebody, My First Kiss) and, most importantly,<br />

the credentials to burn fat and get fi t.<br />

Developed by Les Mills, the creators of group fi tness classes<br />

such as BODYPUMP ® and BODYBALANCE ® , SH’BAM is being<br />

nurtured in Australia by group exercise legend Michelle Dean.<br />

With an impressive resume that includes Les Mills national<br />

account manager, 2007 FILEX Presenter of the Year and host of<br />

Aerobics Oz Style, Michelle brings 22 years teaching experience<br />

to her role as head program coach.<br />

Recently Michelle conducted 18 trial classes in Sydney and<br />

was amazed to watch the program grow and grow with every<br />

class; ‘It’s one thing feeling confi dent that a program is going<br />

to go off , but it’s another thing to actually see it happen. The<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 29<br />

GROUP EXERCISE


GROUP EXERCISE<br />

30<br />

“I am 100<br />

per cent<br />

confi dent that<br />

SH’BAM will<br />

revolutionise<br />

the way<br />

people move”<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

SH’BAM trial started on a Monday morning with about 50<br />

people – a great turnout for the fi rst class – but six weeks later<br />

the classes were averaging 120!’<br />

An incredible story to come from the trial classes was that of a<br />

member called Marilyn, who turned up to all 18 of the classes.<br />

Marilyn is deaf, and having enjoyed the fi rst class, she brought<br />

along some friends who are also deaf to experience the next<br />

one, after which they all became SH’BAM regulars. Michelle<br />

found out that Marilyn attends many group exercise classes and<br />

can follow through feeling the beat and using her other senses<br />

to grasp the full workout experience. She communicated to<br />

Michelle, however, that during SH’BAM she can feel the music<br />

in ways she has never done before. The combination of the<br />

moves, atmosphere and energy was something she had never<br />

experienced in other classes.<br />

Being rolled out in fitness facilities from early 2011, Michelle<br />

says that Les Mills’ latest workout is here to stay. She adds<br />

‘I am 100 per cent confident that SH’BAM will revolutionise<br />

the way people move’.


SH’BAM FAST FACTS<br />

Dance-based workouts are growing rapidly in popularity. In fact, in <strong>2010</strong><br />

dance was cited by the American Council on Exercise as a top 10 fi tness<br />

trend. So, what’s the deal with SH’BAM?<br />

• It’s a simple 45-minute dance workout from Les Mills that anyone<br />

can do.<br />

• The soundtrack features everything from the hottest chart hits to<br />

dance tracks, Latin, remixed classics and more.<br />

• Featuring simple but seriously hot dance moves, SH’BAM is the<br />

perfect way to shape up and let out your inner star!<br />

Participant benefi ts:<br />

• Awesome workout provided by interval training peaks<br />

• Get into the fat burning zone<br />

• Learn hot new dance moves<br />

• Improve coordination<br />

• Increase cardiovascular fi tness<br />

• Have loads of fun, get an emotional high and forget they’ve even been<br />

exercising!<br />

Marie Anagnostis<br />

A BODYATTACK ® and<br />

BODYPUMP ® instructor,<br />

personal trainer and fi gure<br />

competitor, Marie is passionate<br />

about the fi tness industry. In<br />

her role of marketing manager for Les Mills<br />

Asia Pacifi c, she combines her love of group<br />

exercise with her desire to spread the word<br />

about its benefi ts.<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 31<br />

GROUP EXERCISE


NUTRITION<br />

32<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Most health experts agree that<br />

Australia is facing one of the<br />

biggest medical challenges<br />

of the 21 st century. An estimated 275<br />

<strong>Australian</strong>s develop diabetes every<br />

day. Over 1.7 million <strong>Australian</strong>s have<br />

diabetes and up to half of the cases of<br />

type 2 diabetes remain undiagnosed.<br />

Fuelled by rising body weights<br />

and physical inactivity among the<br />

population, it is estimated that by 2031<br />

type 2 diabetes will aff ect 3.3 million<br />

people in Australia. With fi gures like<br />

these, it is highly likely that you train,<br />

or will train in the future, a client with<br />

diabetes – so it’s worth every fi tness<br />

professional taking a few minutes to get<br />

to grips with the basics of the disease.<br />

Although the statistics make sobering<br />

reading, there is still plenty that can be<br />

done to reduce the risk of developing<br />

type 2 diabetes or help relieve some<br />

of the symptoms associated with it.<br />

Diet and lifestyle modifi cations are the<br />

cornerstones in the prevention and<br />

treatment of type 2 diabetes. The major<br />

aims of this approach are to reduce body<br />

weight, improve insulin resistance and<br />

modify cardiovascular risk factors, which<br />

collectively contribute to the threefold<br />

increased mortality as a result of heart<br />

disease in patients with diabetes.<br />

In the beginning there was<br />

insulin resistance<br />

The concept of insulin resistance initially<br />

emerged following the discovery of<br />

insulin. It was noted that patients with<br />

diabetes could be divided into two<br />

groups based on their response to<br />

insulin, i.e. insulin-sensitive and insulin-<br />

EAT TO BEAT<br />

DIABETES<br />

With type 2 diabetes one of this century’s greatest health challenges, you are highly likely to<br />

train clients with the disease during your career. One of the most important pieces of advice you<br />

can give these clients is to self-monitor their blood glucose levels, says Morwenna Kirwan.<br />

“New research<br />

indicates that<br />

obese people<br />

are 80 times<br />

more likely to<br />

develop<br />

type 2<br />

diabetes than<br />

those who<br />

maintain<br />

a healthy<br />

weight”<br />

resistant, which broadly equates to the modern defi nitions of<br />

type 1 and type 2 diabetes.<br />

In the body, carbohydrates are broken down into glucose, which<br />

is used in the body’s tissues as fuel. Under normal conditions, the<br />

hormone insulin controls blood glucose (BG) by stimulating certain<br />

cells in the body to uptake glucose for storage. Insulin resistance,<br />

the condition preceding the development of type 2 diabetes, is<br />

when muscle, liver and fat cells do not respond properly to insulin.<br />

As a result, the body needs more insulin to help glucose enter<br />

cells. The pancreas tries to keep up with this increased demand for<br />

insulin by producing more. Eventually the pancreas fails to keep<br />

up with the body’s need for insulin. Excess glucose builds up in the<br />

bloodstream, setting the stage for diabetes.<br />

How does diet infl uence diabetes?<br />

It was once believed that carbohydrates and diets high in sugar<br />

were the cause of diabetes, but scientists have long known<br />

that this is not the case. The scientifi c evidence, as is stands,<br />

actually points to fats, particularly saturates (found mainly<br />

in meat and dairy products, pastries and high fat snacks for<br />

example) as being involved in the development of diabetes.<br />

Not only can fat interfere with insulin metabolism, high fat<br />

diets also promote weight gain – a risk factor in itself. Diets rich<br />

in carbohydrates tend to be lower in fat and energy (calories)<br />

and thus are associated with a reduced risk.<br />

Glycemic index<br />

Until the mid 1990s, the prevailing belief was that people with<br />

diabetes should avoid foods that contain so-called ‘simple’<br />

sugars and replace them with ‘complex’ carbohydrates,<br />

such as those found in potatoes and cereals. This belief was<br />

based on the assumption that simple sugars are rapidly<br />

digested and absorbed, exerting a more marked response<br />

on BG levels. However, research has shown that the chemical<br />

structure of carbohydrates is a poor predictor of glycemic<br />

response, with the Glycemic Index (GI) proposed to provide a<br />

more physiological classifi cation of carbohydrates. The GI is a<br />

numerical system measuring the rise in circulating BG that a<br />

carbohydrate triggers – the higher the number, the greater the<br />

BG response. So a low GI food will cause a small rise, while a<br />

high GI food will trigger a dramatic spike.


BLOOD GLUCOSE LEVELS<br />

TIME / HOURS<br />

HIGH GI<br />

LOW GI<br />

1 2<br />

Glycemic load<br />

Glycemic load (GL) takes the concept of GI a step further,<br />

accounting not only for how rapidly an ingested<br />

food causes a rise in BG, but also the portion size of<br />

carbohydrate the food contains in an average serving.<br />

Thus, the GL more accurately refl ects the impact that<br />

eating specifi c foods has on BG and insulin levels.<br />

Some foods with a high GI actually have a low GL. Watermelon,<br />

for example, has a GI of 72 (high), but since it’s mostly made<br />

up of water and actually contains relatively little carbohydrate<br />

(6g/serve), its GL is only 4 (low). On the other hand, white rice<br />

has a GI similar to watermelon (72), but a much higher GL of 30,<br />

meaning the body will respond with a fl ood of glucose.<br />

The ranking of foods’ GI and GL uses the following scale:<br />

GLYCEMIC INDEX (GI) & GLYCEMIC LOAD (GL) TABLE<br />

GLYCEMIC INDEX<br />

0 20 40<br />

GLYCEMIC LOAD<br />

Low (=20)<br />

Vegetables<br />

and/or fruit<br />

lots of varieties,<br />

colours, both<br />

cooked & raw<br />

20 30 40 50 60<br />

healthy fats<br />

olive oil, nuts,<br />

seeds, avocado<br />

low GI & GL, oats, wholegrain<br />

cereals & breads, legumes<br />

quality carb<br />

lean protein<br />

lean meats,<br />

legumes, oily<br />

fi sh, low fat dairy,<br />

seafood, soy<br />

Low (=70)<br />

Low (=20)<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 33<br />

NUTRITION


NUTRITION<br />

34<br />

"A diabetes<br />

diet is a<br />

healthy-eating<br />

plan that’s<br />

naturally rich<br />

in nutrients<br />

and low in fat<br />

and calories.<br />

In fact, it’s<br />

the best<br />

eating plan<br />

for everyone"<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Advocate the self-monitoring of blood glucose<br />

As a health and fi tness professional, one of the most important<br />

pieces of advice you can give your diabetic client is for them<br />

to measure their BG levels. Diet has a direct impact on glucose<br />

levels, so measuring before each meal and two hours after the<br />

meal (or snack) can give the client a greater understanding of<br />

the eff ects that their food choices are having on their BG. GI and<br />

GL are both important concepts to assist with making healthy<br />

choices, but having an objective measure of glucose control<br />

is a powerful learning tool which in itself will help clients<br />

understand the impact that portion size and carbohydrate<br />

choice has on their BG levels.<br />

Blood glucose targets<br />

These are targets for BG levels before and after meals:<br />

Before meals 2 hours after meals<br />

Type 1 diabetes (adults) 4 to 7 mmols/l < 9 mmols/l<br />

Type 2 diabetes (adult) 4 to 7 mmols/l


powerliving.com.au info@powerliving.com.au<br />

official partners<br />

CEC 15POINTS<br />

Neutral Bay Manly Act Belconnen Sydney City


SPECIAL FEATURE<br />

36<br />

Looking for resources to help you in your day-to-day operations? It’s in the bag – literally.<br />

As a member of <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> you have access to a multitude of<br />

FREE resources in the revamped online Member Gym Bag.<br />

<strong>Network</strong>’s Member Gym Bag at www.fi tnessnetwork.com.au/gymbag is no ordinary gym bag – in place of a water<br />

bottle and less-than-fragrant towel it has hundreds of practical, instantly useable resources that you can use in your<br />

business. From professionally designed promotional fl yers, email signatures and posters, to new client fi tness history<br />

checklists, and staffi ng and management materials – no matter what your role in the industry, there’s loads of useful stuff in here.<br />

Overhauled and redesigned to welcome in 2011, the Gym Bag is split into three easy-to-access sections – Personal Trainer, Group<br />

Exercise, and Club – so you’ll be able to fi nd what you need, when you need it.<br />

We’ve spent hundreds of hours on these things so that you don’t have to. And remember – if you have suggestions for any new<br />

resources which aren’t currently in the Gym Bag, let us know and we’ll do our best to add them.<br />

Here’s just a taste of what you’ll fi nd at www.fi tnessnetwork.com.au/gymbag<br />

Posters<br />

We all need inspiration at times, and our<br />

members and clients are no diff erent.<br />

Sometimes, all it takes is a reminder of<br />

why they’re sweating up a storm in the<br />

gym, or of what they can achieve if they<br />

put their mind to it. This selection of<br />

motivational fi tness posters is ideal for<br />

downloading, printing and placing on<br />

your gym or studio wall.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

<strong>Network</strong>’s<br />

BAG OF<br />

TRICKS<br />

Client and member newsletters<br />

It’s good to keep up-to-date with<br />

the latest developments in fi tnessrelated<br />

research and studies, and that’s<br />

where the newsletters come in handy.<br />

Check every month for an updated<br />

newsletter ready to email or print off<br />

and give to clients. You can even tailor<br />

it to your own business by adding your<br />

own logo or contact details for added<br />

professionalism. A great retention tool<br />

for reminding clients why they need to<br />

keep up their fi tness regime!<br />

Client and member handouts<br />

The Information Handouts for members<br />

and clients are concise and readerfriendly<br />

information sheets. A single side<br />

of A4 for easy printing or emailing, you<br />

can choose from dozens of handouts,<br />

from ‘Alignment & Posture’ to ‘Yoga for<br />

the Professional Sitter’.


Marketing and promotions<br />

To help build your business you need<br />

to spread the word about who you are<br />

and why people need you. That’s where<br />

some good old PR comes in. From<br />

informative fl yers giving overviews<br />

of health conditions along with the<br />

benefi ts that your fi tness business can<br />

provide, to information on creating a<br />

media release that really works, these<br />

tools will help you shout about your<br />

business.<br />

Green resources<br />

Whether your incentive is ecological or<br />

economical, the benefi ts of making your<br />

fi tness operation more environmentallyfriendly<br />

are beyond doubt. Featuring<br />

eco-tips for both members and staff , this<br />

selection of posters has handy green<br />

advice for recycling, and for saving<br />

water, energy and resources.<br />

<strong>Fitness</strong> charts<br />

This fantastic series of charts covers the<br />

areas of Cardio Training, Core Control<br />

and Strength Training. Created under the<br />

Perfect Practice banner by renowned<br />

physiotherapist Anna-Louise Bouvier<br />

and fi tness expert Lisa Champion,<br />

the charts are ideal for downloading,<br />

printing and displaying on your gym or<br />

studio wall.<br />

HR<br />

An invaluable resource for fi tness<br />

businesses without established<br />

Human Resources procedures. From<br />

job descriptions and expectations, to<br />

hiring and integration checklists and<br />

a performance review template, this<br />

section is full of useful tools for getting<br />

the right person for the job – and<br />

keeping them.<br />

Inspirational email signatures<br />

Emailing clients with session<br />

confi rmations and reminders is a<br />

professional courtesy practised by<br />

good personal trainers. The Gym Bag’s<br />

inspirational email signatures are a<br />

selection of professionally designed<br />

motivational quotes which you can<br />

easily paste into emails to add some wow<br />

factor to your client communications!<br />

OH&S<br />

Hey – we know this area’s not much<br />

fun, which is why we’ve saved you the<br />

hassle of doing it yourself. From hazard<br />

incident report forms and housekeeping<br />

checklists, to risk assessments and steps<br />

for communicating with employees<br />

regarding safety, the forms and charts<br />

in this section will keep your operation<br />

running smoothly (and save you heaps<br />

of time and boredom!)<br />

Get online today to access the benefi ts waiting in your <strong>Network</strong> Member Gym Bag www.fi tnessnetwork.com.au/gymbag<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 37<br />

SPECIAL FEATURE


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GROW YOUR BUSINESS:<br />

DR <strong>Fitness</strong><br />

Grow your Business features fi tness professionals sharing their personal journey of<br />

growing their business. Here, Heather Smith talks to Duncan Rennie,<br />

founder of DR <strong>Fitness</strong>, based in Sydney’s Inner West.<br />

Heather Smith Can you tell me a<br />

little about your business?<br />

Duncan Rennie In 2005 I founded DR<br />

<strong>Fitness</strong> as a part-time outdoor personal<br />

training business, while I continued to<br />

work in other roles within the fi tness<br />

industry. It fi nally reached the point in<br />

2008 where I had too many clients to<br />

accommodate part-time, so I made the<br />

leap into being 100 per cent committed<br />

to my own business – which incidentally<br />

coincided with us opening our studio<br />

in Sydney’s Inner West. Our primary<br />

business has always been one-on-one<br />

personal training, however we also off er<br />

boot camps, corporate fi tness services<br />

and comprehensive health and fi tness<br />

screens/assessments.<br />

Heather Smith It is a big decision<br />

for a small business to take on<br />

its fi rst employee – what made<br />

you think it was the right time?<br />

Duncan Rennie I needed to either cut<br />

back on sleep (that I already wasn’t<br />

getting) or I needed to take someone on<br />

to share the load. My plan was to give all<br />

new enquiries to the new employee, so<br />

I could build up their client base while<br />

making my own more manageable. If<br />

any of my established clients moved out<br />

of the area or couldn’t continue training,<br />

I didn’t replace them on my own training<br />

roster; all new clients went to the new<br />

employee. To me, it’s the only way to<br />

grow. It’s a slow journey, but while I’m still doing more face-toface<br />

hours than I would like, I am in a far better position now<br />

than when I took on my fi rst employee, in February 2009.<br />

Heather Smith Who did you seek advice from<br />

about taking on your fi rst employee?<br />

Duncan Rennie I sought advice from a whole range of people;<br />

Justin Tamsett (www.justintamsett.com) has been a mentor<br />

and an employer. I am a member of the <strong>Australian</strong> Personal<br />

Trainers Round Table (www.roundtables.com.au) where<br />

business owners with a wide range of experiences within the<br />

personal training industry meet and discuss their business. I<br />

also asked a few people outside of our industry what they went<br />

through when expanding their businesses as I think that some<br />

external insight can be a good idea.<br />

Heather Smith Was the process easier or harder<br />

than you expected?<br />

Duncan Rennie It matched my expectations. Perhaps that’s<br />

because my previous job was as a personal training manager<br />

at a gym where I was responsible for a lot of the hiring, fi ring<br />

and training. I have always subscribed to the opinion that you<br />

shouldn’t be a manager or do a job unless you have done most<br />

of the jobs of the people that you are managing. I didn’t go<br />

into it with my head in the sky thinking ‘this will be easy, I’ll<br />

just get someone’. It’s really tough. I can’t emphasise enough<br />

the importance of spending time on the employment process.<br />

From an employer’s perspective, you have a lot of people to<br />

choose from, but unfortunately many of them aren’t up to<br />

the standard you will be looking for in your personal training<br />

studio. So I think the big thing for us is the recruitment process<br />

– getting the right person while understanding that no one<br />

person is perfect.<br />

Heather Smith How did it affect your cashfl ow?<br />

Duncan Rennie Our trainers are casual employees with variable<br />

hours; if they train someone and they do sessions for us then<br />

they get paid. The only initial cash outlay is the hours they work<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 39<br />

BUSINESS


BUSINESS<br />

40<br />

“I can’t<br />

emphasise<br />

enough the<br />

importance<br />

of spending<br />

time on the<br />

employment<br />

process”<br />

Need equipment funding?<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

and the cost of putting an ad on SEEK. Initially the big cost is<br />

time. We fi nd the right person, we take them on and then we<br />

invest time in our in-house training modules. Although a lot<br />

of people might be perfect for being a personal trainer and<br />

have learnt all the theory, they lack hands-on experience. We<br />

give them lots of intense practise and role play, until we are<br />

confi dent that they are able to work with clients and do the<br />

job really well.<br />

Heather Smith What do you know now that you<br />

wish you had then?<br />

Duncan Rennie I now know that you will never know<br />

everything when employing someone. Fortunately everyone<br />

is diff erent, and that’s the beauty of it because you get diff erent<br />

personalities in your workplace. At the end of the day you have<br />

got to go with gut feeling. In our recruitment ads we say that<br />

experience is not essential; we don’t need that, we need the<br />

right attitude, the right personality and emotional intelligence<br />

because you can never train these into someone. These things<br />

are important because ours is a people industry. If you don’t<br />

go for it.<br />

With GoGetta Equipment Funding, you can free up your cash and get the equipment you need<br />

to fit out your studio or gym. Flexible funding with low weekly rates. Go on, ask about our<br />

flexible funding solution on 1800 464 388. Or apply online at www.GoGetta.com.au/fitness<br />

get along with your trainer, no matter<br />

how well they train you, you’re not<br />

going to stick around.<br />

Heather Smith What advice<br />

would you give to other small<br />

business owners?<br />

Duncan Rennie Take your time. When<br />

you open your own business and<br />

fi nd yourself wearing so many hats –<br />

marketing manager, admin manager,<br />

offi ce manager, cleaner, laundry – in<br />

addition to being a trainer, it can be<br />

very tempting to hire someone quickly.<br />

My advice is to take your time and<br />

employ based on attitude; accept that<br />

it may take longer to train them up, but<br />

if they have got the right attitude they<br />

will be better for your business in the<br />

long run.


BUSINESS DEVELOPMENT TIPS<br />

Tax Rate Tables<br />

Tax Rate Tables, used to calculate the PAYG tax, are issued by the ATO for each fi nancial year. The ATO<br />

sends out paper copies, there is a tax calculator on their website and the tax tables are incorporated<br />

into the latest release of MYOB Accounting payroll software.<br />

SGC Superannuation<br />

Employees eligible to choose their superannuation fund need to be provided with a Superannuation<br />

Choice Form, and the employee needs to sign a form to say they have received it from their employer.<br />

The business must have a default superannuation fund, and if an employee does not want to select<br />

their own, the SGC (Superannuation Guarantee Charge) super is paid into it.<br />

Heather Smith<br />

Heather is on a mission to improve the fi nancial literacy of business by empowering<br />

business owners to produce accurate and meaningful management reports in a timely<br />

manner. She is a commerce graduate, an ambassador and fellow of the ACCA, a MYOB<br />

Certifi ed Consultant, a writer and keen advocate of technology and social media. For<br />

more information, visit www.aniseconsulting.com, email info@aniseconsulting.com or<br />

tweet T:@MYOBTrainer<br />

Enjoy reading ‘Grow your business: DR <strong>Fitness</strong>’ by Heather Smith?<br />

Enjoy it even more by earning a CEC for your efforts!<br />

You can access <strong>Network</strong>’s exclusive CEC exams online. And once you complete an exam, you can instantly print<br />

your certificate – no more waiting for it to arrive in the post!<br />

Simply go to www.fitnessnetwork.com.au/cecs, scroll down and and select ‘Grow your business’ from the list –<br />

or click on any other CEC exam that you wish to do. Read the linked articles online, successfully complete your<br />

exam, print your certificate and you’re done!<br />

For further information please email info@fitnessnetwork.com.au or call 02 8412 7400.<br />

“In our recruitment ads<br />

we say that experience<br />

is not essential; we<br />

don’t need that, we need<br />

the right attitude, the<br />

right personality and<br />

emotional intelligence”<br />

* Successful<br />

completion of three<br />

exams per year will<br />

earn New Zealand<br />

members 10 NZ CECs<br />

90624FA1209<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 41<br />

BUSINESS


AQUA<br />

42<br />

H 2 0 DANCE PARTY!<br />

Limited equipment? Challenged to come up with something interesting? It could be time to<br />

inject some dance fever into your aqua classes. Kayla Duke and Naomi Ling show you how.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Adding a dance element to your aqua aerobics class will provide<br />

participants with more variety and lots of fun. You can work with<br />

existing aqua moves, making them a bit more ‘dancey’, or modify<br />

land-based dance moves to make them suited to – and eff ective in – the water<br />

environment. Either way, you’ll have a large repertoire of exercises to play with.<br />

There are three main aspects to consider when creating an H 2 O dance class:<br />

music, choreography and teaching style. If you can master these three, then<br />

you’ve got a successful H 2 O Dance Party on your hands. So, let’s look at these<br />

three areas a little more closely.<br />

Music<br />

When selecting music for your party it is important to choose something that<br />

not only you like, but also something that your participants will like, keeping in<br />

mind their age and culture, and also the time slot of your class. With the huge<br />

range of music genres available you can choose to mix and match diff erent<br />

styles or just stick to one theme, as long as this will suit the majority of your<br />

participants. It’s not always possible to please everyone; just do your best.<br />

Play with diff erent speeds, giving appropriate ups and downs. This will provide<br />

a balance to the cardio and muscle conditioning aspects of the workout.<br />

The music styles that we used for the choreography illustrated here are<br />

Classical, Pop, Broadway and Swing.<br />

Choreography<br />

A good way to start off an H 2 O dance class is to listen to the music you have<br />

chosen and groove! See what you do naturally. If you are not much of a natural<br />

dancer, then looking at what others do may give you some ideas, e.g. in dance<br />

classes or the fi lm clip to the song you have chosen. If choosing classical<br />

music, for example, ballet would be a good dance style.<br />

Photos 1, 2 and 3 show moves based on classical ballet partner work (pas de<br />

deux), with turning out of legs and lifting one’s partner. For many participants<br />

this would be diffi cult and potentially dangerous on the land, but is very safe,<br />

achievable and eff ective in the water. It also creates great entertainment and<br />

builds a fantastic team atmosphere.<br />

The properties of water mean that a lot of dance moves need to be modifi ed to<br />

make them aqua fi t. Its resistance greatly increases the intensity of some moves,<br />

while its support can remove the challenge of others, such as in the knee forward<br />

and straight leg back moves illustrated in photos 4 and 5. Blending the usual<br />

aqua rocking horse move with a common funk pop move (going forward and<br />

back with the arms crossing and wide), this normally soft and relaxed funk move<br />

becomes straight and strong for aqua.


Teaching style<br />

You have the power to control the energy<br />

level and ultimately the success of your<br />

class. It can be helpful to write down what<br />

you think your clients are looking for: a<br />

good workout (physical), fun, a positive<br />

experience (emotional), to feel cared for,<br />

encouraged, a confi dence boost. Gather<br />

these things and then enjoy; be sincere,<br />

be yourself, and this will fl ow through<br />

to your participants. Everyone has a<br />

diff erent personality, diff erent strengths<br />

and weaknesses – their own 'X factor'. You<br />

may be good at telling stories or jokes<br />

or perhaps you just have a nice smile.<br />

Remembering to use your strengths to<br />

win over your participants will help you<br />

conduct the best class you can every<br />

time. Now, who’s ready to party?<br />

1<br />

4<br />

5<br />

Front view Side view Front view Side view<br />

EXERCISE EXAMPLE 1<br />

Classical (partner work)<br />

1. Partner 1: keep hands on hips and do frog jump. Partner 2: keep hands on<br />

partner’s hips and lift them up as high as possible with every jump. Bend and<br />

straighten legs to obtain power to lift your partner (photos 1 & 2).<br />

2. Partner 1: keep hands on hips and do high split jump. Partner 2: same as<br />

above (photos 1 & 3).<br />

3. Repeat each move, swapping partner positions.<br />

EXERCISE EXAMPLE 2<br />

Pop<br />

1. Raise the left knee, extend arms straight in front with hands fl at and palms<br />

facing each other, and cross the arms in front of the body (photo 4).<br />

2. Raise the right leg up straight and push the hands out to the side of the body,<br />

turning the palms away from each other (photo 5).<br />

3. Repeat each move on the other side.<br />

2<br />

3<br />

6<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 43<br />

AQUA


AQUA<br />

44<br />

EXERCISE EXAMPLE 3<br />

Broadway (group work)<br />

1. Hold hands and do 4 knee<br />

repeaters on the right, facing the<br />

left corner (photos 6 & 7).<br />

2. Hold hands and circle the right<br />

knee around, inside to out<br />

(photos 6, 8 & 9).<br />

3. Hold hands and then twist to<br />

right, left, right (photo 10).<br />

4. Repeat everything on the left leg<br />

facing the right corner.<br />

EXERCISE EXAMPLE 4<br />

Swing (elephant dance)<br />

1. Start with legs wide apart, right<br />

arm to the side of the body with<br />

the hand open facing the front<br />

(photo 11a).<br />

2. Lift left leg up, raise right arm up<br />

with the hand open and circle<br />

around at the top (photo 11b).<br />

3. Drop left leg down, drop right<br />

arm down after circle at the top<br />

with hand open and palm facing<br />

the front (photo 12a).<br />

4. Lift right leg up, raise right arm<br />

up with the hand open and palm<br />

facing the back and circle around<br />

at the top (photo 12b).<br />

5. Drop right leg down, drop right<br />

arm down after circling at the top<br />

with palm facing the front, i.e.<br />

back to step 1 (photo 11a). At this<br />

point, the right arm has<br />

completed a fi gure 8.<br />

6. Repeat everything on the other<br />

side. This is an elephant dance;<br />

imagine your arm as the<br />

elephant’s trunk and the rocking<br />

move on your legs from side to<br />

side as the way an elephant<br />

walks.<br />

Kayla Duke<br />

Currently based in Singapore, Kayla is group exercise<br />

country manager of California <strong>Fitness</strong>. She instructs,<br />

choreographs programs, trains and assesses instructors<br />

and regualarly presents nationally and internationally.<br />

Before beginning her career in the fi tness industry, Kayla<br />

danced for 17 years in stage productions, giving her a truly unique<br />

presentation style. Kayla was named <strong>Network</strong>’s Author of the Year at the<br />

FILEX <strong>2010</strong> fi tness industry convention.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

7<br />

9<br />

11<br />

12<br />

(a) (b) (a)<br />

(b)<br />

8<br />

10<br />

Naomi Ling<br />

A national and international presenter, Naomi is an<br />

accomplished martial artist and is renowned for her<br />

energetic and fun instructing style. She is a lecturer and<br />

examiner for Certifi cate III in group exercise and aqua<br />

leader module and also mentors new instructors and<br />

teaches a wide range of aqua and freestyle group exercise classes.


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GROUP EXERCISE<br />

46<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

OVERCOMING<br />

NEWBIE NERVES<br />

As a new instructor, it is perfectly normal to feel nervous before your fi rst few<br />

classes. Carl McCartney explains how to control it to ensure your participants<br />

still receive world-class instruction.<br />

The feeling of ‘butterfl ies in the stomach’ can actually<br />

assist in your performance and eff ectiveness when<br />

instructing. This sensation is caused by the body<br />

releasing adrenaline, which increases heart rate, alertness and<br />

awareness. However, you need to control nerves to give a good<br />

performance as, without the control, the nerves can turn into<br />

fear, which can lead to a fi rst class nightmare. Detailed below<br />

are some do's and don’ts to help you on your way to teaching<br />

a great class.<br />

DO<br />

Arrive early. Aim to be either in or around the studio at least<br />

20 minutes before your class. This will give you time to run<br />

through the points below and ensure that all the equipment<br />

is working correctly. You might want to ask a member of<br />

the management team to help you so that you can prepare<br />

eff ectively.<br />

Prepare thoroughly. Before your fi rst class, make sure that<br />

you know your choreography, the music that you will be using<br />

and the main teaching points and/or coaching objectives. Also,<br />

review your preparation before the class as this will increase<br />

your confi dence.<br />

Prepare a one-page outline of the<br />

class. An eff ective method quite often<br />

used by newly qualifi ed instructors<br />

(and some experienced ones) is to write<br />

a brief outline of the class on a single<br />

sheet of paper as an aid to memory.<br />

You can place this on the stereo or near<br />

to your teaching position and glance at<br />

the outline when changing the music or<br />

volume.<br />

Smile. This relaxes the class, helps<br />

win them over and makes you look<br />

confi dent. More importantly, a smile<br />

helps to relax you too.<br />

Breathe deeply before you walk<br />

into the studio. Practise slow, deep<br />

breathing. If you can, try breathing ‘in’<br />

for a count of seven and ‘out’ for a count<br />

of eleven. This will steady any feelings<br />

of nervousness and help control the<br />

adrenaline rushing around your body.<br />

Meet and greet people as they walk<br />

into the studio. Teaching to familiar<br />

people is less nerve-wracking than<br />

teaching to a group of strangers.<br />

Introduce yourself to people and fi nd<br />

out as many names as possible as this<br />

will help calm your nerves and give you<br />

opportunities to connect throughout<br />

the class.<br />

DON’T<br />

Admit that it is your fi rst class or that<br />

you’re brand new to teaching in your<br />

intro. Remember that your participants<br />

are attending your class for a fulfi lling


experience, and admitting that you are nervous or unprepared will place<br />

doubt in their minds as to your ability. Your group fi tness manager has placed<br />

you in the class because they are confi dent that you can do the job, so have<br />

confi dence in their decision. Of course, once you have given your participants<br />

a great class, there is nothing wrong with admitting that you were nervous.<br />

Refer to detailed notes or choreography throughout the class. It is perfectly<br />

acceptable to have an outline of the class available, but instructors that are<br />

constantly referring to notes (or, worse still, reading from choreography) do not<br />

inspire or portray confi dence when teaching. Your participants are expecting<br />

professional instruction from a well-prepared, competent instructor and using<br />

notes constantly will not fulfi l their expectations. It will also limit your ability to<br />

provide feedback on technique or give eff ective coaching points as your focus<br />

will be on the notes and not in the room.<br />

Let it all go wrong if the nerves get to you. Every instructor will make<br />

mistakes at some point; it is human nature and it is the most powerful method<br />

of learning. The secret is to not make the mistake known or let your class know<br />

that you have done something wrong. If you do make a mistake, simply get<br />

back to the original plan as quickly as possible and have confi dence in your<br />

preparation. Remember, unless you are using choreography and music that<br />

your participants are extremely familiar with, only you will know that you have<br />

gone wrong!<br />

These are just a few ways to overcome nerves, but you will develop your own<br />

methods as your experience grows. Remember – every instructor has to start<br />

somewhere.<br />

This article is reprinted with the permission of www.fi tpro.co.uk<br />

Carl McCartney<br />

Carl has fi ve years’ experience with Les Mills ® as a group fi tness management<br />

trainer in the UK. He has also travelled as a presenter for BODYPUMP ® and<br />

RPM ® , and holds a degree in sport and exercise science. For more information<br />

visit www.inclusive-fi tness.co.uk<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 47<br />

GROUP EXERCISE<br />

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THE GYMSTICK<br />

SWISS BALL SENSATION<br />

By adding the Gymstick to Swiss ball training, the entire body can achieve strength gains<br />

while facing the added challenge of working on an unstable base of support. Marietta<br />

Mehanni and Sophie Russell show you how.<br />

The Swiss ball<br />

The Swiss ball has been a tool synonymous with balance, stability<br />

and strength training for many years. Used widely for rehabilitation<br />

purposes, especially within physiotherapy circles, the Swiss ball<br />

has gained respect and value as a piece of equipment that no<br />

trainer should be without. Its popularity has even extended to the<br />

general population, such that it isn’t unusual to see Swiss balls in<br />

offi ces and homes around the country.<br />

The diversity of exercises and uses for what is, essentially, a<br />

large rubber ball, is truly remarkable. Now, with the addition<br />

of weights, the ball can be used as an eff ective tool for sports<br />

conditioning and heightened proprioception training.<br />

Enter the Gymstick<br />

Gymstick was invented by a team of fi tness and health<br />

professionals from the Finnish Institute of Sport whose aim<br />

was to provide a comprehensive strength and conditioning<br />

tool for the whole body. Its versatility, eff ectiveness and ability<br />

to meet the exercise needs of diverse populations has seen its<br />

use spread to more than 30 countries worldwide. The Gymstick<br />

comes in two models, with the original being the best option<br />

for fi tness facilities and studios, and the telescopic version<br />

being ideal for portability as it compacts to 72cm, fi tting into a<br />

sports bag or suitcase.<br />

Benefi ts of combining<br />

Gymstick with Swiss ball<br />

Traditionally, dumbbells have been<br />

the preferred choice for adding<br />

resistance to exercises performed on<br />

the ball. Weighted resistance such as<br />

that provided by dumbbells, is only<br />

eff ective when the muscle action is<br />

working against gravity; i.e. lifting the<br />

weight upwards from the ground. This<br />

has several limitations when using the<br />

ball, as the body is restricted to specifi c<br />

positions. For example, to work pectorals<br />

using dumbbells, the body needs<br />

be in a supine position. When<br />

using the Gymstick, the<br />

body can be in any<br />

number of positions<br />

as the resistance is<br />

determined by the<br />

line of pull from<br />

the bands. For<br />

example,<br />

"The Swiss<br />

ball has<br />

gained<br />

respect and<br />

value as<br />

a piece of<br />

equipment<br />

that no trainer<br />

should be<br />

without"<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong><br />

49<br />

TRAINING


TRAINING<br />

50<br />

“The benefi t<br />

of adding the<br />

Gymstick to<br />

your training<br />

sessions is<br />

that you can<br />

use it on its<br />

own or with<br />

other fi tness<br />

tools. Its uses<br />

are limited<br />

only by your<br />

imagination”<br />

1<br />

4<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

pectorals can be trained in a supine,<br />

prone, seated or inclined position on the<br />

ball. This has several advantages:<br />

Variety Greater range of modifi cations and<br />

progressions<br />

Core activation is heightened, even<br />

in a seated position<br />

Safer to use, especially in the supine<br />

position, in the unfortunate event of<br />

a Swiss ball bursting.<br />

Using dumbbells with the Swiss ball<br />

also restricts you to applying load only<br />

through the upper body. The Gymstick<br />

enables resistance to be applied to<br />

both the upper and lower body, thus<br />

achieving overall strength gains while<br />

still reaping the benefi ts of working on<br />

an unstable base of support.<br />

The Swiss ball is renowned for its ability<br />

to get clients activating several muscle<br />

groups within one exercise. One of the<br />

key advantages of using the Gymstick<br />

with the Swiss ball is that global and<br />

2<br />

5<br />

local muscle groups work against resistance, rather than just<br />

being used to stabilise the body. In fact, a major stabilising<br />

challenge when working with the Gymstick on the Swiss ball<br />

is the fact that the line of pull of the bands will often drag the<br />

body in one direction, against which the client will need to<br />

activate opposing muscle groups in order to remain balanced.<br />

The level of stability will also be determined by how the<br />

trainer manipulates the resistance while the exercise is being<br />

performed. In this way, the trainer plays an active role in the<br />

degree of workout intensity. The advantage of this interaction<br />

is that the trainer is able to see how the exercise is being<br />

performed, and also feel how eff ectively the client is working.<br />

Choosing appropriate Gymstick resistance<br />

Gymstick has fi ve options for resistance levels, making it<br />

adaptable for use by people of almost any age or fi tness level.<br />

The resistance levels are colour coded as below:<br />

GREEN Light: 1 to 10kg<br />

BLUE Medium: 1 to 15kg<br />

BLACK Strong: 1 to 20kg<br />

SILVER Extra strong: 1 to 25kg<br />

GOLD Super strong: 1 to 30kg<br />

The recommended starting resistance level when working<br />

with a Gymstick on a Swiss ball is blue, providing the client is<br />

3<br />

6


injury-free and has had previous experience exercising with<br />

a Swiss ball. If more challenge is required then the resistance<br />

level can be manipulated quickly and eff ectively by simply<br />

winding the bands around the stick.<br />

Another dimension<br />

Adding the Gymstick to Swiss ball training adds another<br />

dimension by challenging the body to stabilise while working<br />

against resistance, recruiting as many muscle groups as possible.<br />

This has applications for sporting activities as well as providing<br />

compound functional training for clients. It is also benefi cial for<br />

older adults who require more resistance on the ball, but cannot<br />

confi dently position themselves in either the supine or prone<br />

positions. The benefi t of adding the Gymstick to your training<br />

sessions is that you can use it on its own or with other fi tness<br />

tools. Its uses are limited only by your imagination.<br />

The exercises<br />

LAT PULLDOWN (PHOTOS 1, 2 & 3)<br />

Muscles used: Latissimus dorsi, biceps brachii, brachalis,<br />

brachioradialis, erector spinae, gluteus maximus and<br />

hamstrings in raised leg, tibialis anterior and vastus group<br />

in the stabilising leg, hip and shoulder stabilisers and<br />

core muscles.<br />

Client position: Prone over ball with bar in hands.<br />

7 8 9<br />

10 11 12<br />

Action: Starting with arms extended above head, pull bar<br />

towards chest. Return to start position.<br />

Progressions: 1. Bring feet together; 2. Lift one foot off<br />

fl oor.<br />

SUPINE BENCH PRESS (PHOTOS 4, 5 & 6)<br />

Muscles used: Pectoralis major, anterior deltoid, triceps,<br />

gluteus maximus, hamstrings, erector spinae, core muscles<br />

and hip and shoulder stabilisers.<br />

Client position: Supine on ball with head supported and<br />

hips lifted, feet shoulder-width apart and bar in hands.<br />

Action: Starting with elbows extended, lower Gymstick to<br />

chest and return to start position.<br />

Progressions: 1. Same position with feet together; 2. Same<br />

position with one foot off fl oor.<br />

ABDOMINAL CURL (PHOTOS 7, 8 & 9)<br />

Muscles used: Rectus abdominus, internal and external<br />

obliques, core muscles, hip stabilisers, quadriceps in raised<br />

leg, hamstrings in supporting leg.<br />

Client position: Inclined on the ball with bar held across<br />

chest and arms crossed over.<br />

Action: Begin with torso in a reclined position. Flex spine,<br />

curling body off ball. Return to start position.<br />

Progressions: 1. Same position with feet together; 2. Same<br />

position with one foot off fl oor.<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 51<br />

TRAINING


TRAINING<br />

52<br />

SEATED ONE ARM ROWS<br />

(PHOTOS 10, 11 & 12)<br />

Muscles used: Rhomboids, posterior<br />

deltoid, biceps brachii, brachalis,<br />

brachioradialis, erector spinae, hip<br />

and shoulder stabilisers, quadriceps<br />

and core muscles.<br />

Client position: Seated on ball with<br />

feet shoulder-width apart. Hold bar<br />

in a vertical position with one hand.<br />

Action: Starting with elbow fully<br />

extended, pull bar towards torso.<br />

Return to start position.<br />

Progressions: 1. Bring feet together;<br />

2. Lift one foot off fl oor.<br />

HIP EXTENSION WITH SHOULDER<br />

PRESS (PHOTOS 13 & 14)<br />

Muscles used: Deltoids, pectoralis<br />

major, triceps, gluteus maximus,<br />

vastus group, erector spinae, core<br />

muscles, hip and shoulder stabilisers.<br />

Client position: Standing upright in<br />

front of the ball with bands around<br />

feet and bar in front of shoulders.<br />

Action: Start with one foot placed<br />

on ball, roll ball back and extend hip<br />

behind body. At the same time press<br />

bar forward. Return to start position.<br />

PRONE PLANK ROLL AWAY<br />

(PHOTOS 15 & 16)<br />

Muscles used: Gluteus maximus,<br />

vastus group, erector spinae, hip and<br />

shoulder stabilisers, anterior deltoid,<br />

triceps and core muscles.<br />

Marietta Mehanni<br />

Marietta is an award winning <strong>Australian</strong> presenter (Author<br />

of the Year 2007, Aqua Exercise Leader of the Year 2003)<br />

and <strong>Australian</strong> <strong>Fitness</strong> <strong>Network</strong> Ambassador with over 20<br />

years of teaching experience in both land and water-based<br />

group exercise. Certifi ed with AFAA, ACE, AEA, SCW and<br />

Certifi cate IV in training and assessment, Marietta presents conventions<br />

worldwide. She is the World Master Trainer for Gymstick International with<br />

an expertise in Gymstick Aqua and Original Indoor concepts.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Client position: Prone with feet on ball. Bands around feet and hands on fl oor.<br />

Action: Begin with feet on ball and hands placed on fl oor under shoulders.<br />

Extend knees and hips, rolling ball back. Return to start position.<br />

Progressions: Begin with one leg on the ball and hands placed on fl oor under<br />

shoulders. Other leg hanging under hips with knee fl exed. Extend knee and hips<br />

of leg on the ball, rolling ball back.<br />

13 14<br />

15 16<br />

Sophie Russell, BA<br />

Sophie is an award-winning instructor, personal trainer,<br />

presenter and author. Originally hailing from the UK, she<br />

has been based in Melbourne for the past 15 years. A lively<br />

and popular instructor of a wide variety of fi tness classes,<br />

she is also a master trainer for Gymstick Australia. For more<br />

information on the Gymstick, visit www.gymstick.com.au


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REGULAR FEATURE<br />

54<br />

Product Showcase<br />

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NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

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sales, marketing and fi nance along with the opinions of the<br />

members of their clubs. This year the Survey will focus on the<br />

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SPECIAL FEATURE<br />

58 NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

MASSAGE<br />

YOUR WAY TO A<br />

BETTER BUSINESS<br />

By qualifying as a masseur you can increase client retention and build an additional<br />

revenue stream, says Heather Grobbelaar. And she should know, she’s done it.<br />

Massage therapy is one of the most simple and satisfying<br />

ways to make people feel good about themselves. It is<br />

also a great way to increase client retention and add a new<br />

revenue stream to your personal training business.<br />

With personal training and massage qualifi cations under your belt,<br />

you instantly expand your career options to include the resort,<br />

professional sports or leisure industries. Whether you open your own<br />

business, join a fi tness centre, work for a sports team or on a cruise<br />

ship, your massage qualifi cation gives you an extra income source as<br />

well as the ability to service more clients.<br />

How can massage help your business?<br />

Personal trainers and group exercise instructors are always looking<br />

for new ways to increase their productivity and their yield, and a<br />

qualifi cation in massage provides the opportunity to do this while<br />

helping to boost clients’ recovery, rehabilitation and overall fi tness<br />

and serving as a great retention tool.<br />

Promoting massage to clients is also a natural ‘up-sell’ for personal<br />

trainers and fi tness instructors. Consider if 15 per cent of your<br />

clients or members had previously had a positive experience with<br />

massage; that’s 15 per cent who are likely to take advantage of<br />

your massage services because they already feel comfortable<br />

with you.<br />

By bolstering the mind-body component of your<br />

business, massage skills also help you stand out from<br />

the competition and give you creative options for<br />

packaging services to attract new clients and help<br />

retain existing ones. Like your best personal training<br />

clients, regular receivers of massage can be very<br />

loyal to their therapists.<br />

How can it be combined with your<br />

PT business?<br />

Most personal trainers will fi nd that the<br />

majority of their client training sessions<br />

are earlier in the morning or in the<br />

evening, leaving the rest of the<br />

day available to off er massage<br />

therapy. Whether you conduct<br />

massage as a stand-alone<br />

service or off er it at the end


of your personal training sessions, it is a way to expand your<br />

income-generating hours.<br />

If you choose to add a massage qualifi cation to your skills base, it is<br />

probable that the concept of massage already holds some appeal<br />

to you. If so, it would be natural to highlight your point of diff erence<br />

by promoting and marketing massage therapy as both part of your<br />

business and an integral part of your business culture. It’s about<br />

taking a holistic approach to health and fi tness that incorporates<br />

all aspects of your client’s wellbeing, not just their physical fi tness.<br />

BENEFITS OF MASSAGE<br />

• Better circulation<br />

• Reduced muscle soreness<br />

• Improved range of motion<br />

and muscle fl exibility<br />

• Relief of tension<br />

• Reduced stress<br />

• Clearer thinking<br />

• Enhanced self-image<br />

• Better digestion and<br />

respiratory function<br />

• Reduced chance of injury<br />

• Improved sleep.<br />

Refer clients to yourself!<br />

After tiring of sending my group training clients to local<br />

masseurs when they complained of aches and pains, I decided<br />

to become qualifi ed in delivering massage myself.<br />

Three months after completing the course, I’m amazed by<br />

the increase in income and the expanded client base that has<br />

arisen from off ering massage therapy. Adding massage to my<br />

group fi tness and personal training business has increased<br />

my income fi ve-fold, if not more, as I can perform six or seven<br />

massages per day in addition to my training sessions. The<br />

work has come without me having to do too much in the way<br />

of external advertising, as my target market was my existing<br />

database of group training clients; via this initial group, other<br />

people have become clients through word-of-mouth.<br />

When I was deciding on where to do my massage training I<br />

looked at a number of courses but ultimately opted for the<br />

one which off ered deep tissue and trigger point therapy as a<br />

Certifi cate IV – this was the Master Trainer Advantage course<br />

with the <strong>Australian</strong> Institute of <strong>Fitness</strong>. Deep tissue is the type<br />

of massage people are now asking for; they don’t just want the<br />

type of relaxation massage you can get at a beauty therapist.<br />

Logistically, qualifying as a masseur wasn’t as diffi cult as I had<br />

envisaged. Because I run my own fi tness business, the idea of<br />

studying for additional qualifi cations seemed incompatible<br />

with my working day, but by completing the part time<br />

evening course I was able to keep up my regular business<br />

during the daytime.<br />

Fortunately, the course assisted with the marketing side of<br />

becoming a masseur, and I also learnt how to sell the benefi ts<br />

of massage to clients and how to encourage repeat visits<br />

rather than single sessions. Now, feeling the benefi ts that<br />

regular massage brings them, nine out of ten clients come<br />

back within the month and again the following month – it’s<br />

hugely rewarding to get such tangible feedback for the service<br />

I’m delivering.<br />

If you want to add another string to your fi tness bow by<br />

expanding the services you deliver to clients – and increasing<br />

your revenue streams – massage may just be the natural<br />

progression you’re looking for.<br />

SO, HOW CAN YOU GET QUALIFIED?<br />

Completing the Master Trainer Advantage course with the <strong>Australian</strong><br />

Institute of <strong>Fitness</strong> will see you qualifi ed as a personal trainer and massage<br />

therapist. The course combines the Institute’s Master Trainer L1 program<br />

(includes Certifi cate III in <strong>Fitness</strong> and Certifi cate IV in <strong>Fitness</strong>) with<br />

Certifi cate IV in Massage Therapy Practice. However, if, like most <strong>Network</strong><br />

members, you are already Certifi cate III qualifi ed (or higher), you wouldn’t<br />

need to do the bridging stage of the course, so your course fees would be<br />

greatly reduced.<br />

The Massage Therapy component covers anatomy/physiology,<br />

communication, contraindications and disease states, as well as the skills<br />

to perform a variety of techniques such as relaxation massage, sports<br />

massage, heat and cold therapy, sports stretching, deep tissue massage<br />

and trigger point techniques.<br />

The course has a very hands-on training approach, with theory taught<br />

alongside practical training, so as early on as day two you will be given the<br />

opportunity to put knowledge into practice. And rather than learning one<br />

competency at a time, competencies are combined in an integrated and<br />

practical learning style. For more information, call the <strong>Australian</strong> Institute<br />

of <strong>Fitness</strong> on 1300 669 669.<br />

Heather Grobbelaar<br />

With fi ve year’s fi tness industry experience, Heather is a<br />

qualifi ed personal trainer, group fi tness and aqua instructor.<br />

In 2009 she graduated from the <strong>Australian</strong> Institute of<br />

<strong>Fitness</strong> as a massage therapist specialising in fi tness and<br />

sport. She runs her fi tness and massage business, Healthier<br />

Treatments, in Bunbury and Collie, WA.<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong><br />

59<br />

SPECIAL FEATURE


REGULAR FEATURE<br />

60<br />

Research Review<br />

WELL DON’T JUST STAND THERE!<br />

Title: Whole Body Vibration training increases muscle strength and mass in older women.<br />

Author: Dr Machado et al (Institute of Biomedicine, University of Leon, Spain).<br />

Source: Scandinavian Journal of Medicine & Science in Sports, 20 (2), 200-207, <strong>2010</strong><br />

Introduction: Woe is me… It’s the last week of teaching this<br />

semester at university and still so much to do before their fi nal<br />

exams. But on the bright side I am off to a conference in sunny<br />

Queensland, and as luck would have it the itinerary has a trip to<br />

the Barrier Reef and a crocodile farm. It can’t be all work you know.<br />

Being the dedicated academic (i.e., nerd according to my<br />

girlfriend), I eagerly start reviewing the conference program<br />

and am pleased to see there is an entire symposium dedicated<br />

to whole body vibration (WBV). Even better, there are also a<br />

number of presentations on the research fi ndings from both<br />

Australia and Germany relating to WBV and explosive power,<br />

functional adaptations and a review of the evidence of WBV.<br />

I have been an advocate of WBV for quite some time now, as both<br />

a preventative and rehabilitative treatment. I have recommended<br />

that many patients utilise this training technique as either their<br />

sole mode of exercise training or, in most circumstances, in<br />

conjunction with a combined aerobic and progressive resistance<br />

training regime. This prescription has led to good results in both<br />

osteopaenic and osteoporotic patients.<br />

Dr Machado and colleagues completed a ten-week training<br />

study which investigated the eff ects of WBV on muscular<br />

strength, muscle mass (thigh cross sectional area via<br />

computerised tomography), muscle power and mobility<br />

(timed 'up and go' test) in older females (65 to 90 years of age).<br />

Following medical approval to participate in the study, 26<br />

female volunteers were randomly assigned to either 10 weeks<br />

of WBV exercise, or to a control group in which no change was<br />

made to existing lifestyle.<br />

Methodologies: The WBV group training regime consisted<br />

of unloaded static and dynamic exercises, which included the<br />

following:<br />

Half squat (knee angle between 120o and 130o )<br />

Deep squat (knee angle 90o )<br />

Wide stance squat<br />

Calf raises.<br />

An example of their training regime included the following:<br />

Week 1: Three sessions per week, one set of 3 static exercises<br />

(squat, deep squat, wide squat) for 30 seconds each. The initial<br />

amplitude was 2mm, frequency 20Hz with three minutes rest<br />

between exercises.<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

Results: The authors reported a high compliance rate for<br />

the WBV group (95 per cent). Maximal voluntary isomeric<br />

contraction – assessed via leg press – increased signifi cantly<br />

in the WBV group (+38.8 per cent), and it also had a signifi cant<br />

increase in cross sectional muscle area in the vastis medialis<br />

(+8.7 per cent), biceps femoris (+15.5 per cent) and in mobility<br />

(+9.0 per cent). Surprisingly, there were no signifi cant<br />

diff erences in either muscle power or EMG activity.<br />

Discussion: The authors concluded that this was the fi rst<br />

long-term investigation into WBV training on muscle crosssectional<br />

area, strength, power and mobility in older women.<br />

They further stated the major fi nding that the 10-week WBV<br />

training regime resulted in improved muscle strength induced<br />

by muscle thigh hypertrophy, which in turn was a result of the<br />

eccentric nature of the WBV and neural adaptations.<br />

Pros: This was a well designed research study. I was pleased the<br />

authors reported there were no adverse side eff ects associated<br />

with the WBV training in this age group. The fi ndings and lack<br />

of adverse side eff ects lends additional support to WBV as<br />

viable exercise training in mature-aged individuals to combat<br />

sarcopenia (degenerative loss of muscle mass and strength)<br />

and lower leg functional strength. I was also delighted the


authors chose to include both static and dynamic exercise in<br />

their training regime.<br />

Cons: It would have been benefi cial if the investigators had<br />

also assessed bone mineral density as traditionally the stance<br />

required is essentially stiff legged for the vibration to be<br />

benefi cial to the femoral neck.<br />

Although the authors employed the ‘overload principle’<br />

with the WBV, which was accomplished with an increase in<br />

duration, amplitude (2 – 4mm), frequency (Hz, from 20 to 40)<br />

and the number of series of an exercise (1 – 2) or number of<br />

diff erent exercises (3 – 4), it would have been interesting if<br />

the investigators would have also incorporated a weighted<br />

vest into the training regime (i.e., vest weight relative to body<br />

weight) to further improve muscle area and isometric force.<br />

Additionally, the investigators did not specify if all subjects<br />

were sedentary prior to participating.<br />

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15<br />

CECs<br />

Mike Climstein, PhD FASMF FACSM<br />

FAAESS DE<br />

Dr Mike has an academic appointment with the School<br />

of Exercise Science, <strong>Australian</strong> Catholic University (NSW)<br />

and a clinical appointment as Director of Chronic Disease<br />

Rehabilitation at the Vale Medical Clinic, NSW. He is<br />

recognised as one of Australia’s leading clinical exercise physiologists<br />

working with patients suffering from a wide array of chronic diseases and<br />

disorders. For more information on any of the Research Reviews email<br />

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WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 61<br />

REGULAR FEATURE


BUSINESS<br />

62<br />

Is social media relevant to<br />

CLUB MARKETING?<br />

The <strong>2010</strong> <strong>Australian</strong> <strong>Fitness</strong> Industry Survey (AFIS) produced by Ezypay, provides club<br />

owners and managers with insights into club operations, staffi ng, sales, marketing and<br />

fi nance along with the thoughts, feelings and perceptions of their club members.<br />

In this series of articles, a panel<br />

of leading industry professionals<br />

discuss some of the major outcomes<br />

from this year’s AFIS survey results.<br />

The survey outcomes showed that,<br />

despite so much twittering about social<br />

media, only 3.5 per cent of club owners<br />

and managers said it was a successful<br />

form of marketing last year.<br />

How relevant is social media<br />

for marketing fi tness clubs?<br />

GB I question the use of social media as<br />

a marketing tool as it is still very new. It<br />

comes down to how businesses measure<br />

their marketing and how accurate that<br />

measurement is. Do people actually<br />

recognise where they fi rst saw an advert<br />

about a club? Often traditional media<br />

comes to mind, ‘yeah I heard it on the<br />

radio’, but they could have heard about<br />

THE <strong>2010</strong> AFIS EXPERT<br />

PANEL INCLUDED;<br />

Grant Gamble (GG)<br />

Owner, Bodywise<br />

Justin Wilshaw (JW)<br />

CEO, Contours<br />

Gayle Brimble (GB)<br />

Team Captain, <strong>Australian</strong> Institute <strong>Fitness</strong><br />

Jamie Hayes (JH)<br />

Managing Director, Healthy Inspirations<br />

Edel Kilmartin (EK)<br />

Director of Operations, Curves<br />

Justin Tamsett (JT)<br />

Managing Director, Active Management<br />

Simon Hall (SH)<br />

Marketing Manager, Ezypay<br />

Celeste Kirby-Brown (CKB)<br />

Sales & Marketing Director, Ezypay<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

the club from a friend on Facebook.<br />

The accuracy of measuring marketing<br />

is really quite challenging and many<br />

business owners are still uneducated in<br />

the area of new social media.<br />

SH How many people have actually<br />

joined through social media?<br />

JT Well Dell Computers can attribute<br />

$6.5M to their twitter campaign. I think<br />

the biggest problem with social media<br />

for health clubs is that it’s so new and<br />

people tend to think it’s really hard,<br />

but once you get your head around<br />

how it works, it’s easy to use. I don’t<br />

think most clubs have a strategy. Social<br />

media is about having conversations<br />

with customers and once you have that<br />

connection you can use it as a marketing<br />

tool – you can’t have that conversation<br />

until you’ve got the trust.<br />

GG You need to have an advocate<br />

in-house as well. We hired a social<br />

media marketing person whose goal<br />

is to exp<strong>edit</strong>e information across all<br />

social media. My team have to upload<br />

something each week; a photo, a video,<br />

a tweet, which we come up with in our<br />

weekly meeting. You need to keep it<br />

vibrant, new and fresh and you have<br />

to get people involved. It’s the way it’s<br />

going to go, the day of the postcard drop<br />

isn’t necessarily going to go away, but<br />

if you were going to check where new<br />

members were sourced from 10 years<br />

ago the internet wouldn’t have fi gured;<br />

now it’s typically in the top 4. If your sales<br />

team is not asking the right question<br />

about how they heard about the club<br />

you are not monitoring the marketing<br />

correctly. The question we should be<br />

asking is ‘what drove you in the door<br />

today?’ – that’s the catalyst. It may have<br />

been a Twitter conversation that pushed<br />

them. If we can more accurately check<br />

the source of our members or prospects<br />

we can drive more dollars into those<br />

areas.<br />

GB Twitter hasn’t been involved in<br />

business for long, so it’s not front of<br />

mind, it’s not being measured and it<br />

probably hasn’t even made its way onto<br />

an enquiry card as a suggested source.<br />

But interestingly enough, one of our<br />

managers works with her students<br />

almost exclusively on Facebook as<br />

opposed to email. I can see it’s going to<br />

be the way that we’ll have to deal with<br />

students in the future.<br />

JT Statistics show that Generation Y<br />

no longer uses email – they all talk via<br />

Facebook – and interestingly the older<br />

generations are also embracing it; the<br />

largest Facebook growth is among 45<br />

to 55-year-old women. There are so<br />

many applications on Facebook now<br />

that you don’t need a website – you<br />

can build your site on Facebook. You<br />

can buy memberships through PayPal<br />

or sell tickets to events. It’s just a super<br />

powerful media that few in the fi tness<br />

industry fully understand.<br />

JW It’s another tool in your toolkit<br />

and it’s a very cheap one. Spending<br />

fi ve minutes a day twittering is an<br />

inexpensive exercise.<br />

JH We surveyed 14,000 women last year and<br />

83 per cent of respondents said Facebook<br />

was their preferred communication choice<br />

and they used it at least three times a week


– and these are women over 40. But I think<br />

there’s another issue here that is not just<br />

in social media but in the web strategy.<br />

Many business people are saying that their<br />

traditional marketing isn’t working like it<br />

used to. It’s my personal belief that if we<br />

fail with web strategy and social media<br />

then our traditional marketing will be less<br />

eff ective. Now, before putting themselves<br />

at ‘risk’ of having to make a purchasing<br />

decision in a club, consumers can Google<br />

them, visit their website or check out what<br />

people are saying on Facebook. If they<br />

don’t like what people are writing about<br />

the club, they won’t call – even if they like<br />

the fl yer and the off er.<br />

GG Successful marketing is also<br />

determined by visibility on web<br />

searches. Every week my general<br />

managers search our club name and fi nd<br />

out in common terms or Google terms<br />

where we appear. We want to constantly<br />

drive up on that list.<br />

JT Google recently said 90 per cent of<br />

people don’t go past the fi rst page, and 75<br />

per cent of people used Google rather than<br />

the yellow pages to search for something.<br />

Having a web presence is absolutely critical<br />

and to build up your Google presence you<br />

have got to use social media.<br />

GG We also rate ourselves against all the<br />

other clubs. <strong>Fitness</strong> First for example<br />

get 97 per cent in our rating system on<br />

their web performance because they<br />

have 5,000 pages and Curves will do the<br />

same.<br />

JT And that’s the beauty of social media<br />

– you can compete with the large chains.<br />

GG It’s a worthwhile exercise to have<br />

your website graded using an online<br />

tool to see where you can improve and<br />

it can be done quite easily and quickly –<br />

you don’t need 5,000 pages to get your<br />

performance score up.<br />

JT We know that around eight million<br />

<strong>Australian</strong>s over the age of 18 use<br />

Facebook and most check it every single<br />

day – which is better than any TV show.<br />

JH We know our members are already contacting each other through social media<br />

anyway, and one negative comment is going to spread like wildfi re in that social<br />

space, so even if you don’t use any social media strategies yourself, it’s going to<br />

happen so it is relevant to the industry.<br />

The <strong>2010</strong> AFIS discussion series covers critical fi tness topics including, staff quality, social<br />

media, membership fees, retention and growth and the concerns around membership<br />

contracts. To view the full series go to www.fi tnesssurvey.com.au<br />

WHAT FORMS OF MARKETING HAVE BEEN THE MOST<br />

SUCCESSFUL FOR YOU IN THE PAST 12 MONTHS?<br />

Social media sites<br />

External sponsorship<br />

Yellow Pages<br />

Radio<br />

Billboard / outdoor advertising<br />

3rd party website advertising<br />

Community events<br />

TV<br />

Building signage<br />

Local newspaper<br />

Door drop leafl et<br />

Your own website<br />

Referral campaign<br />

0% 10% 20% 30% 40% 50% 60%<br />

IF YOU HAVE USED SOCIAL MEDIA WEBSITES, WHICH ONES HAVE<br />

YOU USED AND HAVE YOU FOUND THEM OF USE?<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Facebook - Fan Page<br />

Facebook - Group Page<br />

NOT USED USEFUL NOT USEFUL<br />

Linked IN<br />

Twitter<br />

YouTube<br />

Website BLOG<br />

Flickr<br />

Wikipedia<br />

MySpace<br />

Digg<br />

WWW.FITNESSNETWORK.COM.AU \ NETWORK SUMMER <strong>2010</strong> 63<br />

BUSINESS


REGULAR FEATURE<br />

64<br />

<strong>Network</strong> Community<br />

The sun is shining, the end of the year and silly season are fast approaching and with this <strong>edit</strong>ion of <strong>Network</strong> magazine<br />

you’ll fi nd enclosed your FILEX 2011 brochure. It’s hard to believe that the year is almost over and another FILEX is upon<br />

us, but I guess time fl ies when you’re having fun!<br />

FILEX 2011 promises to be our biggest and best event yet – with the largest number of international presenters, sessions<br />

and Event Crew we’ve ever had at the Sydney Convention Centre. Scott Josephson from the USA is sure to blow your<br />

socks off with his awe inspiring nutrition sessions, while for the business owners and managers Sandy Coff man is back<br />

to motivate you to programming success. Sandy is at the forefront of member retention, so her sessions are not to be<br />

missed.<br />

For the PTs, Lenny Parracino from the prestigious Gray Institute is bringing his cutting edge concepts on functional<br />

training to Australia for the fi rst time. The Gray Institute basically introduced functional training to the fi tness industry,<br />

so if function is your thing then you’ll want to hear the latest developments straight from the horse’s mouth, so to speak.<br />

And for the group exers, Geoff Bagshaw from my home country Canada is coming back after many years to get you<br />

moving, grooving and sweating.<br />

On a non-FILEX note, the last three months have seen us roll out <strong>Network</strong> Insurance – an amazing new benefi t for<br />

<strong>Network</strong> members. You can now get coverage for your PT business or Group X classes for less than $100 per year! And<br />

you can also download your policy instantly online, without having to wait for letters or certifi cates in the post. You can<br />

fi nd out more at www.fi tnessnetwork.com.au/fi tness-insurance<br />

And fi nally, from now until August 2011, be sure to look out for a series of blogs and articles at www.fi tnessnetwork.com.<br />

au on the wide world of fi tness. Featuring experiences and insights from the industry around the world, these will paint<br />

an interesting picture of how we sit globally in regards to health and fi tness.<br />

In the meantime, if you have any questions or would like to have a chat to the <strong>Network</strong> team, feel free to give us a call on<br />

02 8412 7400.<br />

Happy Christmas and all the best for 2011,<br />

Ryan Hogan, Special Projects Manager<br />

ryan.hogan@fi tnessnetwork.com.au<br />

NETWORK SUMMER <strong>2010</strong> / WWW.FITNESSNETWORK.COM.AU<br />

FILEX<br />

Christmas offer!<br />

Your FILEX 2011 brochure<br />

is enclosed. Register by<br />

31 December to receive<br />

the very best possible<br />

convention rate!


CATALOGUE<br />

CONTINUING EDUCATION AND RESOURCE CATALOGUE<br />

WWW.FITNESSNETWORK.COM.AU/CATALOGUE<br />

distant nn<br />

calm lm nn<br />

HOTT HOT HOT3<br />

LATINO<br />

1. . . 77777 7:05 Distant Calm<br />

2. 7:42 Sea Turtle<br />

3. 7:55 Unwind<br />

4. 6:04 Wildfl ower<br />

5. 6:53 Wind Music<br />

6. 6:33 Albatross<br />

7. 6:44 6:44 6:44 6:44 6:44 44 4 Down The Trodden Path<br />

888888 8. 8:39 Story of Tranquility<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from Quazimodo Sound Consortium. While PPCA fees<br />

are not payable 127 on these compilations – 130bpm<br />

for broadcast, APRA broadcast<br />

fees will be applicable and fitness facilities should ensure they have<br />

the relevant licence with APRA.<br />

PPCA P FREE<br />

1. 1. 4:18 4:18 127bpm 127bp Muchacha Loca<br />

2. 2. 5:02 5:02 127b 127bpm Waka Waka<br />

3. 3. 4:17 4:17 127bpm 12 Ella Me Levanto<br />

4. 4. 4:48 4:48 127bpm Verano Azul<br />

5. 5. 4:1 4:15 128bpm Mueve Ese Bom Bom<br />

6. 6 4:00 128bpm Dile<br />

7. 3:45 128bpm Bora Bora<br />

8. 3:28 129bpm En La Cama Tu y Yo<br />

9. 4:43 129bpm A Donde Esta La Fiesta<br />

10. 3:56 130bpm Para Mi<br />

11. 3:41 130bpm Parapapapa<br />

12. 4:40 130bpm Mariah<br />

13. 3:27 130bpm Lo Hecho Esta Hecho<br />

14. 4:26 130bpm Miami<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and 142 fitness facilities – 160bpm<br />

should ensure they have the<br />

relevant licence with APRA.<br />

PPCA FREE<br />

BEST<br />

OFPOP 2<br />

HITS<br />

1. 4:58 Healing Hands<br />

2. 4:29 Summer Of 69<br />

3. 4:53 Knock On Wood<br />

4. 5:05 Call Me<br />

5. 5:29 Mony Mony<br />

6. 3:29 I’m Your Man<br />

7. 3:54 Cerveza<br />

8. 4:45 Dancing In The Street<br />

9. 5:05 Basket Case<br />

10. 4:24 You Really Got Me<br />

11. 4:08 Eye Of The Tiger<br />

12. 4:19 Pretty Woman<br />

13. 4:29 Travelling Band<br />

14. 4:27 American Idol<br />

15. 4:42 Proud Mary<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

PPCA FREE<br />

SUMMER <strong>2010</strong>


NETWORK CATALOGUE<br />

66<br />

NETWORK’S eCECs<br />

Order online at www.fi tnessnetwork.com.au/catalogue<br />

Did you know your membership with <strong>Network</strong> gives you access to the full 20 CECs<br />

required to re-register with <strong>Fitness</strong> Australia?<br />

That’s right! All <strong>Network</strong> members have access to online CEC courses that provide between 1 and 6 CECs each, all of which are very<br />

affordable, with some of them even FREE!<br />

Plus, with <strong>Network</strong>’s online CEC courses, once you submit your assessment online you will get immediate notifi cation of your pass,<br />

enabling you to instantly view and print out your CEC certifi cate. There’s no waiting, no administration process, you’re all done and<br />

dusted with a few clicks of your mouse, which means you can say ‘goodbye’ forever to scrambling to fi nd last-minute CECs!<br />

CECs 6 $95<br />

CECs 4 $59<br />

Exercise Implications for Baby<br />

Boomers, by Alisha Smith<br />

This course is undertaken entirely online<br />

and explores:<br />

The key characteristics and history of Boomers<br />

The role of the fi tness industry in reducing the potential<br />

health and social system burden<br />

Common lifestyle conditions experienced by Boomers<br />

Exercise implications when training Boomer clients with<br />

diabetes, heart disease, menopause or arthritis<br />

Exercise recommendations for healthy Boomers as well.<br />

CECs 3 $47<br />

Fresh Freestyle Essentials for Group<br />

Exercise, by Lisa Champion, Effe Diamond<br />

and Lesley Gray<br />

This course requires you to watch the supplied<br />

DVDs in full, and refer to downloadable handouts, in order<br />

to complete the exam. This course explores:<br />

The process of putting together a dynamic<br />

and safe warm up for your class<br />

Basic communication and teaching skills<br />

for group fi tness instructors<br />

Postural analysis for group fi tness<br />

Exercise selection for a group fi tness conditioning class.<br />

Cutting Edge Core Training for Personal<br />

Trainers, by Lisa Champion<br />

This course is undertaken entirely<br />

online and examines:<br />

The defi nition of core control, including what it is and<br />

what it’s not<br />

Introduction to the Perfect Practice system<br />

Assessment and retraining techniques and strategies for<br />

low/ medium/ high level core control.<br />

Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />

Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />

CECs 5 $79<br />

How to Coach Your Clients to Success,<br />

by Kate and Narelle Henderson<br />

This course is undertaken entirely<br />

online and explores:<br />

The principles of coaching, and how coaching can<br />

overcome psychological barriers<br />

Setting SMART goals<br />

Communication skills including questioning techniques<br />

Relaxation, mental health and the role of the fi tness<br />

professional.<br />

CECs 4 $59<br />

How to Become an Outdoor PT Star, by<br />

Kate Henderson and Marin Lazic<br />

This course is undertaken entirely online<br />

and covers:<br />

Creative planning for individuals and groups<br />

Cardiovascular programming for the outdoors<br />

Resistance programming for the outdoors<br />

Core programming for the outdoors<br />

Flexibility programming for the outdoors<br />

Progression and regression.<br />

CECs 3 $47<br />

Powerhouse Performance: Functional<br />

Strength Training, by Jason Weber<br />

This course requires you to watch the<br />

supplied DVDs in full, and refer to<br />

downloadable handouts, in order to complete the exam.<br />

This course explores:<br />

Building a fi tness arsenal<br />

Launching a fi tness off ensive.


CECs 3 $47<br />

Cutting Edge Research: The Brain and<br />

Systemic Infl ammation, by Paul Taylor<br />

This course requires you to watch the supplied<br />

DVDs in full, and refer to downloadable<br />

handouts, in order to complete the exam. This course explores:<br />

The neuroscience and psychology of behaviour change<br />

How to facilitate self-determination<br />

Nutritional and lifestyle keys for reducing systemic<br />

infl ammation<br />

Take-home tools to transform the results you achieve<br />

with every single client.<br />

CECs 3 $47<br />

Re-Training the Core and Strategic<br />

Stretching, by Lisa Champion<br />

This course requires you to watch the supplied<br />

DVDs in full, and refer to downloadable<br />

handouts, in order to complete the exam. The course covers:<br />

New skills for training and assessing core control<br />

Sensational strategic stretching.<br />

CECs 2 $35<br />

The Aerobic Formula, by Rebecca Small<br />

This course requires you to watch a DVD and<br />

take notes. It examines:<br />

Teaching methods for modern aerobics<br />

Choreography construction<br />

Movement analysis.<br />

CECs 2 $35<br />

Core Stability and Better Back Program,<br />

by Paul Wright<br />

This course requires you to watch a DVD and<br />

take notes. It examines:<br />

The anatomy of the abdominal muscles, spine and<br />

common conditions<br />

The inner and outer core units<br />

Slings of the body.<br />

CECs 2 $35<br />

Bigger, Stronger, Faster, by Paul Wright<br />

and Ashley Jones<br />

This course requires you to watch a DVD and<br />

take notes. It examines:<br />

The keys to strength and conditioning for Rugby codes<br />

Dynamic warm ups<br />

Protocols and strength training programming for all<br />

levels of footballer.<br />

FREE<br />

CECs 3 $47<br />

Daily eating<br />

Pre training foods<br />

Eating during training<br />

Post training foods.<br />

CECs 3 $47<br />

Sports Nutrition for Endurance<br />

Training, by Kira Sutherland<br />

This course is undertaken entirely online<br />

and examines:<br />

Three Dimensional Movement and<br />

Flexibility Highways, by Chuck Wolf<br />

This course requires you to watch a DVD and<br />

take notes. It examines:<br />

The keys to strength and conditioning for Rugby codes<br />

Dynamic warm ups<br />

Protocols and strength training programming for all levels<br />

of footballer<br />

The fascial system and anatomy trains<br />

True ‘functional’ training- eccentric contractions<br />

The 4 'Big Rocks' of movement<br />

Maximal gluteal activation through alignment.<br />

CECs 2 $35<br />

and explores:<br />

Post Exercise Nutrition for Strength<br />

Training, by Kira Sutherland and Dr<br />

Stephen Bird<br />

This course is undertaken entirely online<br />

Eating for optimum recovery<br />

Post-exercise supplementation<br />

Altering the hormone response through the ingestion of<br />

protein and carbohydrate<br />

The role of insulin and cortisol in anabolic potential.<br />

CECs 2 $35<br />

Basic Heart Rate Training, by Pursuit<br />

Performance<br />

This course is undertaken entirely online and<br />

explores:<br />

Benefi ts of heart rate training<br />

The heart muscle and how it aff ects training<br />

Overtraining and how to avoid it.<br />

CECs 2<br />

$35<br />

Creating Smooth Transitions for<br />

Group Exercise, by Karen Finucane<br />

This course is undertake entirely online<br />

and explores:<br />

Choreography design and class planning<br />

Modern teaching methodologies<br />

How to deconstruct choreography<br />

Tips on advanced cueing.<br />

If you’re in need of one quick CEC, be sure to check out the range of FREE courses<br />

at www.fi tnessnetwork.com.au/cecs<br />

Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />

Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />

67<br />

NETWORK CATALOGUE


NETWORK CATALOGUE<br />

68<br />

HUMAN KINETICS<br />

Order online at www.fi tnessnetworkcentre.com<br />

If you're looking for professional development courses, then be sure to<br />

bookmark www.fi tnessnetworkcentre.com as a favourite website.<br />

This site, delivered by Human Kinetics, off ers <strong>Network</strong> members an awesome 20% discount on all<br />

courses, ensuring you need look no further than www.fi tnessnetworkcentre.com for your professional<br />

development references and resources.<br />

Online courses include:<br />

To view the full list of courses go to www.fi tnessnetworkcentre.com and to receive your 20% member discount use: ntwk<br />

as the promo code at the checkout. Your <strong>Network</strong> membership will then be verifi ed.<br />

Plus, check out the extended off er on purchases from www.humankinetics.com<br />

That’s right! Human Kinetics is also off ering an amazing 10% discount to <strong>Network</strong> members for any purchases from<br />

www.humankinetics.com – that’s 10% off their full range of educational resources!<br />

To receive your discount on this site use: NETWORK as the promo code at the checkout.<br />

For more information phone 08 8372 0999 or email info@hkaustralia.com<br />

Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />

Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.


NETWORK COURSES<br />

Order online at www.fi tnessnetwork.com.au/catalogue<br />

HAVE YOU GOT THE INDOOR CYCLING EXPERIENCE?<br />

The industry is in need of<br />

passionate, skilled, qualifi ed<br />

and innovative indoor cycling<br />

instructors.<br />

<strong>Network</strong> delivers Indoor<br />

Cycling Experience (I.C.E)<br />

training courses that are<br />

accr<strong>edit</strong>ed with <strong>Fitness</strong><br />

Australia and upon<br />

completion give you 15 CECs<br />

You’ll learn;<br />

How to create/teach<br />

classes<br />

Safe technique for all levels<br />

Music interpretation<br />

To fi nd out more visit www.fi tnessnetwork.com.au/ice<br />

or call 02 8412 7400<br />

BECOME A CERTIFICATE IV-QUALIFIED PILATES<br />

INSTRUCTOR<br />

The <strong>Network</strong> Pilates course is a nationally recognised<br />

Certifi cate IV qualifi cation, which will provide you with<br />

the knowledge and skills to become a sought-after Pilates<br />

instructor in the fi tness industry.<br />

<strong>Network</strong>’s goal is to deliver the best functional Pilates<br />

instructor courses for the fi tness industry, and to provide you<br />

with the knowledge to adapt Pilates-based movements to all<br />

ages and abilities in a group and one-on-one format.<br />

With our exceptional team of highly trained Pilates educators<br />

you’ll be taught by presenters who understand how it all<br />

fi ts in with personal training, group exercise and the wider<br />

fi tness environment.<br />

To fi nd out more visit<br />

www.fi tnessnetwork.com.au/pilates work.com.au/pilates or<br />

call 02 8412 7400<br />

eGX – ELITE GROUP EXERCISE INSTRUCTOR COURSE<br />

If you want a group fi tness exercise certifi cation that<br />

is delivered entirely online and is both nationally and<br />

internationally recognised, then the eGX (Elite Group<br />

Exercise) course is for you!<br />

Designed and written from a modern perspective, ective,<br />

the Certifi cate III in <strong>Fitness</strong> specialising in Group oup<br />

Exercise course can be completed by anyone, e,<br />

regardless of what type of class YOU want<br />

to teach! Complete ATHLETIC strand for<br />

circuit and muscle conditioning-based<br />

classes or CHOREOGRAPHED for traditional<br />

aerobics-style classes – OR BOTH! It’s your<br />

choice.<br />

To fi nd out more visit<br />

www.fi tnessnetwork.com.au/elitegx or call all<br />

02 8412 7400<br />

BECOME AN ELITE PERSONAL TRAINER<br />

Upgrade your qualifi cations and become a personal trainer.<br />

With our ePT (Elite Personal Trainer) course you can up-skill<br />

to Certifi cate III in <strong>Fitness</strong> and Certifi cate IV in <strong>Fitness</strong>. Our<br />

interactive and cutting-edge online delivery means you can<br />

gain the knowledge, skills and confi dence at your own pace<br />

AND from the comfort of home or work.<br />

To fi nd out more visit<br />

www.fi tnessnetwork.com.au/ept t<br />

or call 02 8412 7400<br />

Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />

Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />

69<br />

NETWORK CATALOGUE


NETWORK CATALOGUE<br />

70<br />

TRAX MUSIC<br />

Order online at www.traxmusic.com.au<br />

HUGE CATALOGUE OF PPCA-FREE MUSIC AVAILABLE NOW!<br />

In <strong>2010</strong> TRAX has released more music than ever before catering for the needs of modern group exercise<br />

instructors. Featuring both PPCA-FREE and original music – and the new ability to download individual<br />

songs to create your own playlists – TRAX is sure to have something for your classes!<br />

PREMIUM PPCA-FREE<br />

100 Pure Power<br />

Spring Break<br />

$39<br />

Greatest Hits<br />

Remixed Vol 1<br />

$39<br />

PPCA-FREE<br />

FReeRIDe<br />

BREAK YOUR HEART<br />

INDOOR CYCLING<br />

1. 4:37 125bpm Break Your heart<br />

2. 5:43 141bpm Logical Song<br />

3. 4:20 118bpm New Divide<br />

4. 4:33 154bpm 5 Seconds<br />

5. 4:08 110bpm With or Without You<br />

6. 7:08 130bpm Sober<br />

7. 3:12 160bpm What I Like About You<br />

8. 6:10 135bpm When Love Takes over<br />

9. 3:40 149bpm Jump That Rock<br />

10. 4:32 One<br />

Freeride 8<br />

$35<br />

2<br />

MINISTRY OF<br />

MIND BODY<br />

1. 3:27 A Little Respect<br />

2. 3:48 With Or Without You<br />

3. 3:29 How Deep Is Your Love<br />

4. 4:25 One<br />

5. 3:38 Do You Really Want To Hurt Me<br />

6. 4:20 Right In The Night<br />

7. 2:00 Bizarre Love Triangle<br />

8. 4:11 Like A Virgin<br />

9. 5:11 Careless Whisper<br />

10. 5:05 Killing Me Softly<br />

11. 4:22 The Shape Of My Heart<br />

12. 3:51 Emotions<br />

13. 3:26 If Tomorrow Never Comes<br />

14. 3:54 Lady In Red<br />

15. 5:41 Father Figure<br />

8<br />

PPCA FREE<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

PPCA FREE<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Ministry of Mind<br />

Body 2 $35<br />

ABBA Remixed<br />

$39<br />

Hands Up<br />

Trance Hits<br />

$39<br />

distant<br />

calm<br />

1. 7:05 Distant Calm<br />

2. 7:42 Sea Turtle<br />

3. 7:55 Unwind<br />

4. 6:04 Wildfl ower<br />

5. 6:53 Wind Music<br />

6. 6:33 Albatross<br />

7. 6:44 Down The Trodden Path<br />

8. 8:39 Story of Tranquility<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from Quazimodo Sound Consortium. While PPCA fees<br />

are not payable on these compilations for broadcast, APRA broadcast<br />

fees will be applicable and fitness facilities should ensure they have<br />

Note: All prices stated are member rates and include GST. Non-members prices will vary.<br />

Visit www.fi tnessnetwork.com.au/catalogue for non-member pricing.<br />

the relevant licence with APRA.<br />

Distant Calm<br />

$35<br />

BOX 7<br />

TRAINING<br />

1. 139bpm 3:01 Insomnia <strong>2010</strong><br />

2. 140bpm 5:16 Love Removal Machine<br />

3. 142bpm 3:23 Fight For Your Right<br />

4. 143bpm 4:43 Sex, Bass & Rock n Roll<br />

5. 144bpm 4:13 Jumping In The Moonlight<br />

6. 145bpm 4:12 Let It Rock RMX<br />

7. 147bpm 4:09 I Want It All<br />

8. 148bpm 4:33 Danza Hungara<br />

9. 150bpm 3:25 Rock Me Amadeus<br />

10. 150bpm 3:25 Born To Be Wild<br />

11. 151bpm 3:24 Jump That Rock<br />

12. 152bpm 3:48 Jumping All Over The World<br />

13. 154bpm 4:22 Five Seconds<br />

14. 156bpm 5:00 Owner Of A Lonely Heart<br />

15. 4:13 Bodies C/D<br />

BOXING<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

PPCA FREE FREE<br />

disc 1<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Box Training 7.1<br />

$35<br />

PPCA FREE<br />

Ananda Kanda<br />

$39<br />

Maxximum<br />

Power Vol 5<br />

$39<br />

130bpm<br />

BEST<br />

OFPOP 3<br />

HITS<br />

1. 3:42 We No Speak Americano<br />

2. 5:10 Gettin Over You<br />

3. 3:57 I Like It<br />

4. 3:12 Your Love Is My Drug<br />

5. 4:41 Telephone<br />

6. 3:12 Fever<br />

7. 4:26 Dynamite<br />

8. 4:56 Alejandro<br />

9. 4:56 Dangerous<br />

10. 2:43 Chillin<br />

11. 4:56 California Gurls<br />

12. 3:42 I’ll Do You Like a Truck<br />

13. 4:12 Takin Back My Love<br />

14. 5:39 Rude Boy<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Best of pop<br />

hits 3<br />

$35<br />

BOX 7<br />

TRAINING<br />

1. 130bpm 3:56 Boom Boom Pow RMX<br />

2. 130bpm 3:27 In My Head<br />

3. 130bpm 4:11 It’s Tricky<br />

4. 130bpm 3:56 Something To Love<br />

5. 130bpm 5:10 Bad Boys<br />

6. 130bpm 4:55 I Can’t Stop Loving You<br />

7. 130bpm 2:57 Round And Round<br />

8. 130bpm 4:40 Some Like It Hot<br />

9. 130bpm 4:40 Axel F<br />

10. 130bpm 4:40 I Like To Move It<br />

11. 130bpm 4:11 Nothing But A Heartache<br />

12. 130bpm 4:43 Smells Like Teen Spirit<br />

13. 104bpm 4:26 Chasing Cars<br />

BOXING<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

PPCA FREE FREE<br />

disc 2<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Box Training 7.2<br />

$35<br />

PPCA FREE<br />

To view the full range visit www.traxmusic.com.au<br />

Chart Hits<br />

Remixed<br />

$39<br />

Sabor Latino<br />

Vol 1<br />

$39<br />

To view the full range visit www.traxmusic.com.au<br />

HOT HOT HOT<br />

LATINO33<br />

127 – 130bpm<br />

1. 1. 4:18 4:18 127bp 127bpm Muchacha Loca<br />

2. 2. 5:02 5:02 127bpm 127b Waka Waka<br />

3. 3. 4:17 4:17 127bpm 12 Ella Me Levanto<br />

4. 4. 4:48 4:48 127bpm Verano Azul<br />

5. 5. 4:15 4:1 128bpm Mueve Ese Bom Bom<br />

6. 6 4:00 4 128bpm Dile<br />

7. 3:45 128bpm Bora Bora<br />

8. 3:28 129bpm En La Cama Tu y Yo<br />

9. 4:43 129bpm A Donde Esta La Fiesta<br />

10. 3:56 130bpm Para Mi<br />

11. 3:41 130bpm Parapapapa<br />

12. 4:40 130bpm Mariah<br />

13. 3:27 130bpm Lo Hecho Esta Hecho<br />

14. 4:26 130bpm Miami<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Hot Latino 3<br />

$35<br />

4.1 CARDIO<br />

FORCE<br />

PPCA FREE FREE<br />

1. 130bpm 2:44 How Soon Is Now<br />

2. 130bpm 4:55 Break Your Heart<br />

3. 130bpm 4:55 Umbrella RMX<br />

4. 130bpm 4:26 Another Day In Paradise<br />

5. 130bpm 3:27 Krazy<br />

6. 130bpm 4:26 Sound of Letting Go<br />

7. 130bpm 2:57 Heavy Rotation<br />

8. 130bpm 4:11 Whatcha Say<br />

9. 130bpm 2:42 I Wanna Go Crazy<br />

10. 130bpm 4:11 Give it up to Me RMX<br />

11. 130bpm 4:55 Sexy Chick<br />

12. 130bpm 4:11 Love Comes Again<br />

13. 130bpm 5:28 Meet Me Halfway<br />

14. 112bpm 4:08 Broken Strings<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

PPCA FREE<br />

Cardio Force 4.1<br />

$35<br />

Chill House<br />

Pilates<br />

$39<br />

Summer Dance<br />

Party<br />

$39<br />

1. 128bpm Evacuate The Dance Floor<br />

2. 128bpm You Are My Sunshine<br />

3. 129bpm Bad Romance<br />

4. 129bpm Love Today<br />

5. 130bpm Cry For You<br />

6. 131bpm Tik Tok<br />

7. 133bpm Use Somebody<br />

8. 134bpm Forever<br />

9. 135bpm On The Run ( I Dont Mind )<br />

10. 137bpm When I see You Smile<br />

11. 138bpm Live Your Life<br />

12. 138bpm Viva La Vida<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

Step Pro 12.2<br />

$35<br />

4.2<br />

CARDIO<br />

FORCE<br />

© COPYRIGHT <strong>2010</strong> TRAX MUSIC<br />

PPCA FREE<br />

1. 140bpm 5:30 Right Now<br />

2. 141bpm 5:00 Heaven is a Place on Earth<br />

3. 142bpm 4:31 I Just Died in Your Arms Tonight<br />

4. 144bpm 4:27 Dangerous<br />

5. 145bpm 5:44 Live Your Life<br />

6. 146bpm 3:31 Jump With Me Tonight<br />

7. 146bpm 3:30 Wind Of Change<br />

8. 147bpm 4:08 Against All Odds<br />

9. 148bpm 4:19 All I Ever Wanted<br />

10. 149bpm 4:30 Dream On<br />

11. 151bpm 5:31 Message in a Bottle<br />

12. 152bpm 3:59 Jump With Me<br />

13. 154bpm 6:06 Something Good<br />

Not for sale, hire or rent. The commercial sale of this product is<br />

unlawful. Production of this sound recording is licensed exclusively<br />

to Trax Music from <strong>Fitness</strong> Beat (Argentina). While PPCA fees are not<br />

payable on these compilations for broadcast, APRA broadcast fees<br />

will be applicable and fitness facilities should ensure they have the<br />

relevant licence with APRA.<br />

PPCA FREE<br />

Cardio Force 4.2<br />

$35


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71<br />

NETWORK CATALOGUE


Raptor.....<br />

.... Aggressive. Compact. Powerful.<br />

RAPTOR SERIES by INTEGRITY<br />

RESISTANCE PLATE LOADED<br />

STYLING AGGRESSIVE<br />

FOOTPRINT COMPACT<br />

CONSTRUCTION INDESTRUCTIBLE<br />

BIOMECHANICS ADVANCED<br />

AMERICAN ENGINEERS IN DENIAL<br />

NNOVAT IVE FUNCTIONAL AUSTRALIAN<br />

Integrity Strength Systems<br />

www.integritystrength.com Phone 1300 666 058 I

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