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2013 MEDIA KIT - FOH Online

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<strong>2013</strong> <strong>MEDIA</strong> <strong>KIT</strong>


100%<br />

Live Audio Editorial<br />

Live Audio Audience<br />

Advertising in <strong>FOH</strong> delivers<br />

Quantifiable & Measurable Results<br />

• 22,142 Qualified Subscribers*<br />

•55.8% of FRONT of HOUSE subscribers are<br />

presidents/owners or are in management.*<br />

• 91.98% of FRONT of HOUSE subscribers recommend<br />

or make final purchasing decisions.**<br />

• 43.3% of FRONT of HOUSE subscribers have — as<br />

a direct result of viewing an ad —<br />

purchased a product and 74.5% have<br />

visited an advertiser’s Web site.**<br />

• 25% of FRONT of HOUSE subscribers indicate a<br />

future spending level on entertainment<br />

audio technology for themselves or their<br />

company in excess of $100k**<br />

*December 2012 BPA Audit Statement<br />

**Publishers 2012/13 Reader Survey<br />

Find out how <strong>FOH</strong> can grow<br />

your business at:<br />

www.fohonline.com/mediakit<br />

<strong>FOH</strong>MK_01.31.13<br />

Look<br />

what our<br />

readers say<br />

about<br />

FRONT of HOUSE.<br />

“<strong>FOH</strong> is a very relevant publication. It is<br />

one of the most well-balanced<br />

publications available.”<br />

R. F. Ward, Family Worship Center<br />

“<strong>FOH</strong> is the only magazine I read on a regular<br />

basis …I find <strong>FOH</strong> writers to be more<br />

honest about what they write.”<br />

Hans Eich, Dot Blu<br />

Management, Inc.<br />

“<strong>FOH</strong> has grown to what I call an “industry<br />

leader,” something that can be related to<br />

and relied on by the most serious engineer<br />

and gear-hound within us all.”<br />

Dennis Buhrmann, DB Sound Productions<br />

Ron Land, Director of Tech Services,<br />

Germantown Baptist Church


As the proverbial “new guy”<br />

here, I should introduce myself,<br />

although I’ve known many of<br />

you for years. After decades of editing<br />

Mix magazine, and having written some<br />

1,500 articles and five books on pro<br />

audio, I have a pretty good sense of the<br />

realities that exist in this industry.<br />

A Little About Me<br />

Audio has always been a major part of my life. I originally hailed from San<br />

Francisco, but left at an early age, spending my formative years in Italy. I played<br />

drums and guitar in various bands, doing mostly club gigs but occasionally opening<br />

for acts such as The Searchers and Ben E. King. Along the way, I was self-taught in<br />

electronics, mixed sound for other bands and—given the reliability of P.A. gear in<br />

the late 1960s—found out that fixing gear on the fly was an essential part of the job.<br />

Returning to the Bay Area, I attained degrees in chemistry, technical theater and life<br />

sciences, working my way through college operating and repairing AV gear and as an<br />

IATSE Journeyman doing 35/70mm projection, live sound and Dolby Stereo theater<br />

installations.<br />

I did my postgraduate work in film production at San Francisco State, taught<br />

courses in cinematography and sound design, and started writing for various industry<br />

publications. Finally, I joined the editorial staff at Mix, eventually becoming editor/<br />

executive editor, while also contributing to Sound & Video Contractor magazine as a<br />

columnist and senior technical editor. And yeah, I still play in bands, mix live sound<br />

and love to mod and build gear—I guess like many of you, it’s just ingrained in who<br />

we are.<br />

Team <strong>FOH</strong><br />

When Timeless Communications publisher Terry Lowe contacted me about joining<br />

the <strong>FOH</strong> team, I was impressed. I’ve known Terry for years, having worked with<br />

him at Mix, before he left to form his own publishing group, and since then he’s<br />

created an industry-leading group of magazines, media properties and the widely<br />

respected Parnelli Awards.<br />

Terry’s assembled a first-class organization with a hardworking staff having an<br />

absolute zeal and passion for this industry—my kinda people. And I’m proud to<br />

count regular <strong>FOH</strong> contributors Dave Morgan, Dan Daley, Steve LaCerra, Daniel East,<br />

Blair Jackson, and Steve Jennings among my friends, so this is pretty familiar turf.<br />

However, one overriding factor that drew me to <strong>FOH</strong> comes from the industry<br />

itself. With all the recent developments in sound reinforcement technology—rang-<br />

George Petersen, Editor of <strong>FOH</strong> Magazine<br />

ing from compact line arrays, new DSP plug-ins and measurement systems, to Wi-Fi<br />

tablet and iOS mix and system controllers—this is an exciting time in the industry<br />

and I’m jazzed about being part of <strong>FOH</strong>.<br />

At the same time that live sound engineers offer their zeal for learning the craft<br />

and maintaining professionalism, the recording studio milieu seems to be sliding in<br />

the other direction, where anyone who has a copy of GarageBand, a USB mic and a<br />

couple loop libraries is suddenly an engineer/producer. Just quiz them about “difficult”<br />

topics such as gain structure and you’ll probably get a blank stare.<br />

There’s not a whole lot of spontaneity or feeling emanating from spending five<br />

hours in the studio editing a hi-hat part—yet the adrenaline can’t help but flow as<br />

you fade the walk music and the house lights start to dim when mixing a show before<br />

a packed audience.<br />

Outlook? Looking Good!<br />

Despite the modest (and excruciatingly slow) improvements in the economy,<br />

there’s definitely light at the end of the tunnel and hope for cautious optimism. So<br />

far this year, various physical indicators have been pointing in an upward direction.<br />

These include several measurable factors, including an increasing number of installations<br />

(both large and small), the strong turnout and positive vibe at this year’s<br />

tradeshows, such as NAMM, Musikmesse/ProLight+Sound and NAB, along with the<br />

genuine enthusiasm among users for recent major sound reinforcement product<br />

launches.<br />

After spending the last couple years attending trade expos that focused on a lot of<br />

incremental improvements in existing products while offering few of the big “mustsee”<br />

hits that everybody would buzz about, the floodgates have suddenly opened.<br />

Such advancements don’t simply happen overnight, but arise as a direct result of<br />

years of planning by companies that see opportunities and feel confident enough in<br />

the overall industry/economy to invest serious R&D resources and capitalization into<br />

new products. This growth in the business is good news for both manufacturers and<br />

their customers alike and is a positive sign for this year and beyond.<br />

Your <strong>FOH</strong><br />

So far, I’ve taken a lot of space talking about me, and the industry in general,<br />

but it’s important to emphasize that <strong>FOH</strong> is actually your magazine, and it’s the<br />

spirit of the readers that make any publication successful. Communication is a twoway<br />

street, so if you’re not already involved with the proaudiospace.com forums, I<br />

encourage you to do so. And if you have any suggestions, comments or ideas for<br />

things we should implement at <strong>FOH</strong>, drop me an email. We’ll be listening.<br />

Email George Petersen at george@fohonline.com.<br />

Editorial Profile<br />

<strong>FOH</strong>MK_01.31.13


MOnTH BuyERS GuIDE<br />

JANUARY Portable PA<br />

SALES<br />

CONTACTS<br />

<strong>2013</strong> EDITORIAL CALENDAR<br />

InSTaLLaTIOn<br />

FEaTuRE<br />

Dealing with Bad<br />

Acoustics<br />

Greg Gallardo, Advertising Director<br />

Tel: 702.454.8550 • Fax: 702.898.2942<br />

gregg@fohonline.com<br />

aPPLICaTIOn FOCuS<br />

Michael Devine, Account Manager<br />

Tel: 702.478.8112 • Fax: 702.554.5340<br />

md@fohonline.com<br />

HOuSE OF<br />

WORSHIP FOCuS<br />

Guitar Miking Planning System Upgrades<br />

FEBRUARY Mic Capsules for Wireless New HOW Installs Best/Worst Venues Wireless Tips<br />

MARCH Subwoofers Room Measurement Essentials for the Gig Drum Miking for HOW<br />

APRIL Personal Monitor Systems New Sheds Monitor Mixing Tips Hanging Loudspeakers<br />

MAY Headset Mics Subwoofer Placement The Money Channel Improving HOW Acoustics<br />

JUNE Large Format Consoles New Stadium Installs Dealing with Generators Recording the Service<br />

JULY 2" Compression Drivers Powered or Unpowered? Road Survival Tips Piano Miking for HOW<br />

AUGUST Channel Strips<br />

Understanding Audio<br />

Networks<br />

Truck Packing Subwoofers for the HOW<br />

SEPTEMBER Large-Format Line Arrays New HOW Installs Interfacing with Broadcast Trucks Assistive Listening Systems<br />

OCTOBER DSP Power Amps Measurement Mics Drum Miking Portable Systems for HOW<br />

NOVEMBER Dynamic Handheld Mics<br />

Dealing with SPL<br />

Restrictions<br />

Recording the Show Choosing Lavalier Mics<br />

DECEMBER Digital Snakes System Processors Essential Plug-ins Monitoring in the HOW<br />

SPaCE<br />

RESERVaTIOnS<br />

December 19,<br />

2012<br />

January 18,<br />

<strong>2013</strong><br />

February 18,<br />

<strong>2013</strong><br />

March 18,<br />

<strong>2013</strong><br />

april 18,<br />

<strong>2013</strong><br />

May 20,<br />

<strong>2013</strong><br />

June 18,<br />

<strong>2013</strong><br />

July 19,<br />

<strong>2013</strong><br />

august 19,<br />

<strong>2013</strong><br />

September 18,<br />

<strong>2013</strong><br />

October 18,<br />

<strong>2013</strong><br />

november 19,<br />

<strong>2013</strong><br />

Matt Huber, Account Manager<br />

Tel: 702.932.5585 • Fax: 702.932.5584<br />

mh@fohonline.com<br />

MaTERIaLS DuE<br />

TRaDE SHOW<br />

DISTRIBuTIOn<br />

12/21/2011 naMM, Jan. 24-27<br />

1/21/<strong>2013</strong><br />

2/21/<strong>2013</strong><br />

3/22/<strong>2013</strong><br />

4/22/<strong>2013</strong><br />

naB, apr. 6-11;<br />

PL+S, apr. 10-13<br />

5/23/<strong>2013</strong> InfoComm, June 8-14<br />

6/21/<strong>2013</strong><br />

7/23/<strong>2013</strong><br />

8/23/<strong>2013</strong><br />

9/23/<strong>2013</strong><br />

10/22/<strong>2013</strong><br />

11/25/<strong>2013</strong><br />

PLaSa, Oct. 6-9; aES, Oct. 17-20;<br />

LDI, Oct. 21-28<br />

<strong>FOH</strong>MK_01.31.13


It’s All About<br />

the Content!<br />

<strong>FOH</strong> looks at audio from a personal level.<br />

Of course it matters how a piece of gear works. But what matters<br />

more to <strong>FOH</strong> subscribers is how others in their shoes solve real<br />

day-to-day problems in business, shows and installations. They<br />

want straight talk on new products—why a recent show or venue<br />

used a certain piece of gear and will it work for their<br />

applications.<br />

<strong>FOH</strong> subscribers have high expectations.<br />

They expect <strong>FOH</strong>’s editorial not to be tainted by manufacturer’s<br />

biases. They trust <strong>FOH</strong> because they know <strong>FOH</strong> has the same<br />

passion for performance audio they do. Magazines without<br />

passion inspire no one. <strong>FOH</strong> inspires every month. You can rest<br />

assured whenever two audio pros get together at some point<br />

in the conversation you will hear, “Hey, Did you read in <strong>FOH</strong> this<br />

month…”<br />

<strong>FOH</strong> is the audio magazine<br />

that puts working audio pros first.<br />

<strong>FOH</strong> provides its readers a monthly glimpse into the shared<br />

experience of working in performance audio. Our subscribers<br />

know <strong>FOH</strong> delivers a perspective on the gear, the industry, and<br />

the men and women working in it they will read nowhere else.<br />

<strong>FOH</strong> readers think—and work—“outside the box.”<br />

They are not looking for a physics lesson. <strong>FOH</strong> provides them<br />

peer-to-peer editorial. This is editorial written by other sound<br />

pros who lug gear, mix shows, pack trucks, design systems and<br />

live the same life they are leading. It’s honest. It’s raw and it’s<br />

real. That’s why it’s read. That’s why it creates community.<br />

“Interesting Topics,<br />

News, Reviews, & Advice<br />

in manageable bites, thanks.”<br />

Jim Ferrante, Stirling Audio Services<br />

SALES<br />

CONTACTS<br />

What Makes <strong>FOH</strong> the #1 Installed<br />

and Portable Performance Audio Publication?<br />

Soyon An Glams the Past for a Gaga<br />

Venice in Dangerous Beauty<br />

Waves and DiGiCo Announce<br />

DiGiGrid Partnership<br />

Pyro-Sparked Nightclub Fire<br />

Death Toll Rises to 238<br />

Super Bowl Audio Crew<br />

Gets Wireless Assist<br />

Greg Gallardo, Advertising Director<br />

Tel: 702.454.8550 • Fax: 702.898.2942<br />

gregg@fohonline.com<br />

5<br />

5<br />

5<br />

30<br />

Eighth Day Sound Provides<br />

Gear for The Who’s <strong>2013</strong><br />

Quadrophenia Tour<br />

U.K. Tour Manager, Singer<br />

Killed in Load-in Accident<br />

At Venue Before Show<br />

Baltzell Audio Design,<br />

ATK Audiotek Support<br />

85th Academy Awards<br />

5<br />

5<br />

5<br />

www.stage-directions.com<br />

Associations<br />

& Conferences<br />

Audio Sales<br />

Audio Design<br />

& Rentals<br />

Backdrops, Sets<br />

& Scenic Supplies<br />

Books, Music &<br />

Multimedia<br />

Box Office Supplies<br />

Consultants &<br />

Architects<br />

Costumes & Makeup<br />

Drapery & Tracking<br />

Education<br />

Flooring & Seating<br />

Lighting Equipment<br />

Lighting Design<br />

& Rentals<br />

Platforms, Risers<br />

& Stagelifts<br />

Plays & Musicals<br />

Projection<br />

Props<br />

Rigging &<br />

Safety Equipment<br />

Software<br />

Special Effects<br />

Installations<br />

A Venue is Reborn<br />

cover phoTo by Dino perrucci<br />

22<br />

Vol. 11.05<br />

24<br />

inside this month<br />

Installations<br />

house of Worship Showcase<br />

February <strong>2013</strong><br />

FrontoFHouse<br />

www.fohonline.com www.proaudiospace.com<br />

Vol. 11.06<br />

34<br />

The Inauguration<br />

outdoor Sound for 1,000,000<br />

cover photo by Steve JeNNINGS. pIctured, from left: SyStemS eNGINeer eddIe o’brIeN aNd foh eNGINeer marc carolaN<br />

+ PLUS!<br />

+<br />

MUSE<br />

Production Profile<br />

Mixing The 2nd Law Tour<br />

12<br />

inside this month<br />

Master Mix Live<br />

rick camp’s live Sound School<br />

31<br />

• Interviews with the Humana<br />

Fest Playwrights<br />

On the Digital Edge<br />

The Art & Technology of Theatre<br />

Hot Hits from<br />

Winter NAMM<br />

Some 100,000 music and audio<br />

pros made the annual trek to Anaheim<br />

for Winter NAMM, where even<br />

a few downpours couldn’t dampen<br />

their spirit. Inside the convention<br />

center we found plenty of hot new<br />

products for sound reinforcement<br />

applications. Here are our top picks.<br />

41<br />

Theory & Practice<br />

18<br />

38<br />

Winter Maintenance Tips<br />

Road Test<br />

DPA d:facto II<br />

Vocal Mic<br />

FrontoFHouse<br />

Waves NlS Non-linear Summer<br />

• Continuing Your Education<br />

After Graduation<br />

• Castles from Styrofoam<br />

Special effects for productions of any size.<br />

Releasing the Chatbots with Annie Dorsen<br />

www.fohonline.com www.proaudiospace.com<br />

36<br />

<strong>FOH</strong> at Large<br />

TheatreFace.com<br />

Double-18 Subs<br />

QSC’s GP218-sw is just one of<br />

32 boxes with low-end punch<br />

profiled in this month’s issue.<br />

30<br />

Road Test<br />

Mackie DLM<br />

Speakers<br />

“Suck fees” and other Invoicing tips<br />

JUNE 2011<br />

2012-<strong>2013</strong><br />

Theatre Resources Directory<br />

The Essential Source for Theatre Professionals<br />

stage-directions.com JULY 2012<br />

Buyers Guide<br />

CVR1.300.1106.indd 1 5/20/11 12:00 PM<br />

CVR1.300.1207.indd 1 6/21/12 4:46 PM<br />

Are You Launching a New Product?<br />

Try <strong>FOH</strong> /Stage Directions Strategic Product Launch<br />

March <strong>2013</strong><br />

26<br />

Michael Devine, Account Manager<br />

Tel: 702.478.8112 • Fax: 702.554.5340<br />

md@fohonline.com<br />

• New Product Announcements in <strong>FOH</strong> and Stage Directions magazines<br />

• Product of the Week in both the <strong>FOH</strong> and Stage Directions email newsletters<br />

• Your own specific email blast to the entire database of <strong>FOH</strong><br />

and Stage Directions subscribers<br />

• Rotation in the “New Products” section on <strong>FOH</strong>online.com and Stage-Directions.com<br />

• Product placement in ProAudioSpace.com and Theatreface.com new product section<br />

• Featured Product in <strong>FOH</strong> and Stage Directions Instant Info blast<br />

• Tweets and Facebook posts calling attention to the new product<br />

and informing our followers about the new product<br />

This is the perfect combination of print and electronic<br />

media components that will:<br />

• Create immediate awareness in the market for your new product<br />

• Generate real leads<br />

• Increase traffic to your web site<br />

• Coordinate marketing and editorial components<br />

• Enhance trade show traffic<br />

• Add additional branding to your overall company image.<br />

Matt Huber, Account Manager<br />

Tel: 702.932.5585 • Fax: 702.932.5584<br />

mh@fohonline.com<br />

<strong>FOH</strong>MK_01.31.13


Market Place Advertising<br />

<strong>2013</strong> PRINT RATES<br />

4-Color Only 1X 3X 6X 9X 12X<br />

1/4 Page $1,130 $1,075 $1,020 $905 $820<br />

1/6 Page $830 $815 $750 $665 $605<br />

1/12 Page $500 $470 $445 $335 $360<br />

1/24 Page $370 $345 $330 $295 $265<br />

Ad Size 1X 6X 12X<br />

1 Col x 4” $460 $420 $335<br />

1 Col x 3” $345 $315 $280<br />

1 Col x 2” $230 $210 $190<br />

1 Col x 1” $115 $105 $95<br />

Ad Size Rate<br />

2 Col x 6” $1,385<br />

2 Col x 5” $1,155<br />

2 Col x 4” $925<br />

2 Col x 3” $695<br />

2 Col x 2” $460<br />

2 Col x 1” $230<br />

RATE CARD<br />

TABLOID PAGE SIZES<br />

4-Color 1x 3x 6x 13x<br />

Tab Spread $6,370 $6,180 $5,800 $5,475<br />

Full Page Tab $4,500 $4,295 $4,100 $3,915<br />

3/4 Tab $3,985 $3,870 $3,715 $3,525<br />

1/2 Tab $3,595 $3,450 $3,305 $3,200<br />

1/3 Tab $2,700 $2,545 $2,475 $2,400<br />

1/4 Tab<br />

JUNIOR PAGE SIZES<br />

$2,295 $2,185 $2,090 $1,935<br />

4-Color 1x 3x 6x 13x<br />

Jr. Full Page $3,680 $3,520 $3,355 $3,260<br />

2/3 Jr. Page $2,750 $2,695 $2,625 $2,550<br />

1/2 Jr. Page $2,295 $2,185 $2,090 $1,935<br />

1/3 Jr. Page $1,890 $1,845 $1,755 $1,685<br />

1/4 Jr. Page $1,420 $1,380 $1,305 $1,345<br />

1/6 Jr. Page<br />

PREMIUM AD POSITIONS<br />

$ 985 $ 950 $ 845 $805<br />

4-Color Only 1x 3x 6x 13x<br />

Front Cover<br />

Showcase Ad<br />

$5,000 $4,800 $4,610 $4,430<br />

Inside Front Cover $5,000 $4,800 $4,610 $4,430<br />

Inside Back Cover $4,800 $4,610 $4,430 $4,260<br />

Back Cover $5,400 $5,180 $4,980 $4,780<br />

PRODuCTIOn MaRKETPLaCE CLaSSIFIEDS<br />

Special advertising section for: Backline Rental, Case<br />

Companies Coach Companies, Communications,<br />

Freight Forwarding, Generator Rentals, Insurance<br />

Tour Supplies, Tour Pass / Itinerary Books, and<br />

Trucking. Free 4-color for all 1/6 and 1/4 page ads.<br />

Free Spot Color for 1/12 and 1/24 pg ads.<br />

SPECS<br />

Full Tab Spread<br />

w/21.75 x h/14.5<br />

w/bleed<br />

w/22 x h/14.75<br />

1/2 Tab Horz.<br />

w/9.9375 x h/6.65<br />

w/bleed<br />

w/ 11.125 x h/7.275<br />

2/3 Jr. Vertical<br />

4.85 x 9.75<br />

1/4 Vert<br />

FuLL TaBSPREaD<br />

1/2 TaB<br />

HORIZOnTaL 1/3 TaB HORZ<br />

2/3 Jr. VERTICaL<br />

1/4 Horz<br />

1/4 Page Horz<br />

4.85 W x 3.5 H<br />

1/4 Page Vert<br />

2.375 W x 7.0 H<br />

1/12 Page<br />

2.375 W x 2.0 H<br />

1/3 Tab Horz.<br />

w/9.9375 x h/4.325<br />

w/bleed<br />

w/11.125 x h/4.95<br />

1/2<br />

Jr. HORZ<br />

2/3<br />

Jr. HORZ<br />

1/2 Jr. Horz.<br />

7.375 x 4.875<br />

2/3 Jr. Horz.<br />

7.375 x 6.5<br />

1/6 Horz<br />

1/6 PageHorz<br />

4.85 W x 2.5 H<br />

1/6 PageVert<br />

2.375 W x 4.75 H<br />

1/24 Page<br />

2.375 W x 1.5 H<br />

FuLL PaGE TaB<br />

Full Page Tab<br />

w/10.875 x h/14.5<br />

w/bleed<br />

w/11.125 x h/14.75<br />

1/4 Tab Vertical<br />

w/2.375 x h/13.5<br />

w/bleed<br />

w/2.9688 x h/14.75<br />

3/4 Tab Vertical<br />

w/7.365 x h/13.5<br />

w/bleed<br />

w/7.9896 x h/14.75<br />

1/4 Tab Horz.<br />

w/9.9375 X h/3.5<br />

w/bleed<br />

w/11.125 x h/4.125<br />

Payment: All ads must be prepaid. A check, money order, Visa, MasterCard, or American<br />

Express payment must accompany all new advertisements.<br />

1/6 Vert<br />

1/4 TaB VERTICaL<br />

1/3 Jr.<br />

SQUARE<br />

3/4 TaB VERTICaL<br />

1/4 TaB HORIZOnTaL<br />

1/2<br />

VERT Jr.<br />

Jr. VERT 1/3<br />

1/4 Jr. VERT<br />

1/2 Tab Vertical<br />

w/4.85 x h/13.5<br />

w/bleed<br />

w/5.475 x h/14.75<br />

Junior Full Page<br />

w/7.375 x h/9.75<br />

w/bleed<br />

w/7.9896 x h/10.375<br />

1/4<br />

Jr. HORZ<br />

Greg Gallardo<br />

Advertising Director<br />

SALES CONTACTS<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

6000 S. Eastern Ave. Ste. 14-J<br />

Las Vegas, NV<br />

Tel: 702.932.5585 • Fax: 702.932.5584<br />

www.fohonline.com<br />

1/2 TaB VERTICaL<br />

JunIOR<br />

FuLL PaGE<br />

1/6<br />

Jr. HORZ<br />

1/6<br />

Jr. VERT<br />

All bleed Ads must have 0.125” past<br />

the trim edge. Fractional ads, use<br />

the non-bleed dimensions as your<br />

live area. Do not allow any essential<br />

type or art to fall outside this area.<br />

For spread ads, do not place any<br />

essential type or images across the<br />

gutter (center line) without adding<br />

.125” space on each side of the fold for<br />

safety (total .25”).<br />

All ads must be submitted in digital<br />

format. Preferred file submission: CMYK or<br />

grayscale, high resolution (300dpi or greater)<br />

Photoshop-compatible EPS, TIFF, JPEG<br />

or PDF files. If supplying layered files, all<br />

support images and fonts must be included<br />

with all fonts converted to outlines.<br />

Other acceptable file formats are: Maccompatible<br />

InDesign CS3 or Illustrator EPS<br />

files, collected with all working files and<br />

Postscript fonts (screen and printer) included.<br />

Publisher is not liable for inferior outcome if<br />

guidelines are not followed.<br />

This publication prints in a web offset, CMYK<br />

format and to SWOP standards. For color<br />

critical ads two digital color proofs must be<br />

provided, created from the supplied digital<br />

file on a contract-quality, digital halftone<br />

proofing system in accordance with SWOP<br />

standards (Imation Digital Matchprint, Kodak<br />

Approval, Iris, Rainbow, etc.)<br />

1/3 Jr. Square 1/4 Jr. Vertical 1/4 Jr. Horizontal<br />

4.85 x 4.85 2.375 x 7.0 4.85 x 3.5<br />

1/2 Jr. Vertical 1/3 Jr. Vertical 1/6 Jr. Vertical<br />

4.85 x 7.5<br />

2.375 x 9.75 2.375 x 4.75<br />

1/6 Jr. Horizontal<br />

4.85 x 2.5<br />

Laser or inkjet proofs are not considered accurate in color and will be used for content confirmation only.<br />

Publisher is not liable for color inaccuracy if guidelines are not followed and color proofs not supplied.<br />

If you have questions or concerns regarding ad or insert specifications, please contact the production<br />

manager at 702.932.5585. For ad sales information, please contact your account manager.<br />

Preferred method of ad file delivery—please upload digital files to:<br />

www.fohonline.com/upload (100 MB Max)<br />

Send color proofs to:<br />

Timeless Communications • Attn: (Publication Name/Issue Date)<br />

6000 S. Eastern Ave., Suite 14-J • Las Vegas, NV 89119<br />

Tel: 702.932.5585 • Fax: 702.932.5584<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

<strong>FOH</strong>MK_01.31.13


WEB SITE BANNER ADVERTISING<br />

HIGH VISIBILITY<br />

www.fohonline.com/<br />

468x60 Exclusive PaGE FOLD<br />

468x60 Rotating PaGE HEaD<br />

120x90<br />

Exclusive<br />

SIDEBaR<br />

Button<br />

120x240<br />

Exclusive<br />

SIDEBaR<br />

Vertical<br />

125x125<br />

Exclusive<br />

SIDEBaR<br />

Square<br />

234X60<br />

EXCLuSIVE<br />

SIDEBaR<br />

160X160<br />

Exclusive<br />

SIDEBaR<br />

Tile<br />

160x600<br />

Rotating<br />

Banner ad<br />

SIDEBaR<br />

Skyscraper<br />

<strong>FOH</strong>MK_01.31.13<br />

WEB BANNER SPECS<br />

Acceptable Formats: .jpg, .gif, .swf<br />

Size requirements: around 40K<br />

Flash requirements: If you submit a .swf file you must include the EDITABLE<br />

.fla version as well. Do not embed links and do not send locked files. We do<br />

not allow audio. Flash files need to have a clickTAG tracking script embedded<br />

in them. See this website for details: http://www.flashclicktag.com/<br />

468X60 ROTATING PAGE HEAD<br />

This ad appears on ALL pages in the site and is SHARED. Limited availability.<br />

468X60 EXCLUSIVE PAGE FOLD<br />

This ad appears on ALL pages in the site and is EXCLUSIVE to the client.<br />

$1,250/month<br />

234X60 EXCLUSIVE SIDEBAR<br />

RICH <strong>MEDIA</strong><br />

If you are interested in Rich Media advertisement, we will consider it<br />

on an individual basis.<br />

SALES CONTACTS<br />

6000 S. Eastern Ave. Ste. 14-J • Las Vegas, NV<br />

Tel: 702.932.5585 • Fax: 702.932.5584 • www.fohonline.com<br />

$650/month<br />

This ad appears on ALL pages in the site and is EXCLUSIVE to the client.<br />

$1,100/month<br />

SIDEBARS<br />

These ads are all EXCLUSIVE to the client. The Left side banners appear on ALL<br />

pages in the site and Right side banners appear on most pages WITHOUT<br />

articles. Placement may vary and there are multiple sizes available:<br />

Greg Gallardo<br />

Advertising Director<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

SIDEBAR<br />

PRICE<br />

120x90 Button $350/month<br />

125x125 Square $400/month<br />

160X160 Tile $450/month<br />

120X240 Vertical $550/month<br />

160X600 Skyscraper $1,000/month<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com


NEWSLETTER ADVERTISING<br />

HIGH VISIBILITY<br />

www.fohonline.com/newsletter/<br />

468x60 Header Exclusive Exclusive Header<br />

468x60 Header Exclusive Exclusive Fold<br />

160x160<br />

Exclusive<br />

Sidebar Stack<br />

160x160<br />

Exclusive<br />

Sidebar Stack<br />

160x160<br />

Exclusive<br />

Sidebar Stack<br />

160x160<br />

Exclusive<br />

Sidebar Stack<br />

SPECS<br />

NEWSLETTER SPECS<br />

Acceptable Formats: .jpg, .gif, .swf<br />

Size requirements: around 200K<br />

No Flash<br />

All newsletter spots are EXCLUSIVE.<br />

468x60 EXCLUSIVE HEADER<br />

Subject to availability.<br />

468X60 EXCLUSIVE PAGEFOLD<br />

Subject to availability.<br />

160X60 EXCLUSIVE SIDEBAR<br />

Stacking order may alternate.<br />

CUSTOM EMAIL BLASTS<br />

$1,100/month<br />

$1,250/month<br />

$750/month<br />

Set your sights on sales with a targeted customized e-mail blast. <strong>FOH</strong> can<br />

deliver your message to more than 19,000 current e-mail addresses from<br />

our database. This is the best way to deliver your personalized message<br />

straight to the desks of decision-makers throughout the industry.<br />

Greg Gallardo<br />

Advertising Director<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com<br />

6000 S. Eastern Ave. Ste. 14-J<br />

Las Vegas, NV<br />

Tel: 702.932.5585 • Fax: 702.932.5584<br />

www.fohonline.com<br />

SALES CONTACTS<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

<strong>FOH</strong>MK_01.31.13


E-<strong>MEDIA</strong><br />

SALES CONTACTS<br />

Greg Gallardo<br />

Advertising Director<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com<br />

www.fohonline.com/<br />

BUY ONE • RECEIVE VISIBILITY ON ALL SITES<br />

93,197 Monthly Visitors – 361,048 monthly page views<br />

**Publisher’s Own Data<br />

www.fohonline.com<br />

www.epdweb.com<br />

nEWS, PRODuCT InFO & MOnTHLy ISSuES<br />

<strong>FOH</strong>OnLnE.COM<br />

57,786 visitors monthly average**<br />

30,048 unique visitors average**<br />

187,804 page views**<br />

InDuSTRy SEaRCH EnGInE<br />

EPDWEB.COM<br />

8,746 visitors per month**<br />

4,913 unique visitors**<br />

40,643 page views**<br />

THE SOCIaL nETWORKInG SITE FOR LIVE SOunD<br />

www.proaudiospace.com<br />

PROauDIOSPaCE.COM<br />

6,487 members as of Dec. 6, 2010**<br />

12,790 visitors monthly average**<br />

94,071 page views**<br />

WEEKLy E-nEWSLETTER<br />

EnTERTaInMEnT TECHnOLOGy aDVERTISInG<br />

www.etan.com<br />

Reach 8 different Web sites with one buy!<br />

Price per K # of Impressions<br />

$30.00 50k<br />

$27.50 51k-150k<br />

$25.00 151k-250k<br />

$22.50 251k-350k<br />

$20.00 351k-500k<br />

$17.50 600k +<br />

www.plsnbookshelf.com<br />

www.benjobs.com<br />

InDuSTRy BOOKS<br />

InDuSTRy JOBS<br />

PLSnBOOKSHELF/BEnJOBS.COM<br />

13,875 visitors monthly average**<br />

9,786 unique visitors**<br />

38,530 page views **<br />

<strong>FOH</strong>MK_01.31.13


EMAIL<br />

SALES CONTACTS<br />

Greg Gallardo<br />

Advertising Director<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com<br />

www.fohonline.com/<br />

CUSTOM EMAIL BLASTS<br />

www.yourcompaniespromo<br />

CUSTOM DESIGNED<br />

E-MAIL BLASTS<br />

CuSTOM E-MaIL BLaSTS<br />

E-MAIL BLASTS<br />

Great for New Product Roll-Outs<br />

19,000 + e-mails<br />

CUSTOM E-MAIL BLAST: reaches over 19,000 opt-in subscribers of <strong>FOH</strong><br />

This is the best way to deliver your “personalized message” straight to the desks of the decision-<br />

makers throughout the entire Live Audio industry. You have total control over the information in<br />

the message (text, photos, etc.)…everything is focused on you! This is sent in a HTML format and<br />

will link directly to any where on your website that you want.<br />

• This is great for a new product introduction, special programs, clients you have done work<br />

for or any other important information you want the market to know about your company.<br />

• Drive traffic to your web site<br />

• You can also use it before a trade show to inform attendees what you will be exhibiting at<br />

your booth along with your booth number. You can invite attendees to contact you before<br />

the show to arrange a specific time (set an appointment) that works with their schedule to<br />

stop by your booth to discuss ways you can help them. When someone calls you before a<br />

show you can get detailed information on what they do and what their needs are so you are<br />

well prepared when they come to your booth for the arranged appointment…and that much<br />

closer to making a sale!<br />

Examples of Custom E-Blasts that other clients have done are available upon request<br />

<strong>FOH</strong>MK_01.31.13


IN PRINT<br />

SALES CONTACTS<br />

Greg Gallardo<br />

Advertising Director<br />

Tel: 702.454.8550<br />

Fax: 702.898.2942<br />

gregg@fohonline.com<br />

TOTAL MARKET • TOTAL REACH<br />

Ultra Music Festival Main<br />

5 Stage Accident Severely<br />

Injures Two During Load-In<br />

Kid Rock’s Rebel Soul Tour<br />

5 Rolls with Sound Image’s<br />

L-Acoustics K1 System<br />

In Memoriam:<br />

5<br />

Buzz Goodwin, 62<br />

Vol. 11.07<br />

38<br />

Analog Summing<br />

Horace Ward’s Secret Weapon<br />

<strong>FOH</strong> MaGaZInE<br />

WARNER<br />

THEATRE<br />

The<br />

<strong>FOH</strong> MaGaZInE<br />

26 Installations<br />

New Sound System Takes Historic Venue to the Next Level<br />

inside this month<br />

April <strong>2013</strong><br />

FrontoFHouse<br />

www.fohonline.com www.proaudiospace.com<br />

39<br />

Mixing with Near-Fields<br />

A Studio Technique Goes Live<br />

• 22,142 Qualified Subscribers*<br />

• 59,425 Total Readership **<br />

• 55.8% Presidents, Owners<br />

& Managers*<br />

22<br />

Production Profile<br />

Screaming Fans, Packed Arenas<br />

and Other Audio Challenges<br />

Road Tests 36<br />

Que Audio<br />

DA04, DA12;<br />

Kelly SHU<br />

Microphone<br />

Mounts<br />

37<br />

44<br />

<strong>FOH</strong> at Large<br />

Audio at the Gates of Hell<br />

*December 2012 BPA Statement **Publishers Own Data<br />

IN PERSON<br />

Michael Devine<br />

Account Manager<br />

Tel: 702.478.8112<br />

Fax: 702.554.5340<br />

md@fohonline.com<br />

Matt Huber<br />

Account Manager<br />

Tel: 702.932.5585<br />

Fax: 702.932.5584<br />

mh@fohonline.com<br />

LIGHTING<br />

SOUND<br />

STAGING/RIGGING<br />

RADIO / INTERCOM<br />

COMMUNICATIONS<br />

MANUFACTURERS /<br />

DISTRIBUTORS /<br />

THEATRICAL RETAILERS<br />

VIDEO PROJECTION<br />

SET DESIGN /<br />

CONSTRUCTION<br />

LASERS<br />

FOGGERS / HAZERS<br />

PYROTECHNICS<br />

LABOR COMPANIES<br />

GENERATORS<br />

SOFT GOODS<br />

MANUFACTURERS /<br />

DISTRIBUTORS<br />

CASES<br />

BACKLINE<br />

FREIGHT<br />

FORWARDERS<br />

COACHES<br />

TRUCKING<br />

THE PaRnELLI aWaRDS<br />

EVEnT PRODuCTIOn DIRECTORy<br />

400.CVR1.1303.indd 1 3/29/13 2:18 PM<br />

EVEnT PRODuCTIOn DIRECTORy<br />

40,000 Printed<br />

advertorial Opportunities<br />

Poly-bagged in March Issue<br />

COMPany aDVERTORIaL PROMOS<br />

2 & 4 PaGE aDVERTORIaL<br />

Professionally Written & Designed<br />

includes 1,000 Reprints Choices<br />

Digital File for your Web Site<br />

GOLD SPOnSORSHIP InCLuDES:<br />

• Five Months of Visibility in Print and <strong>Online</strong><br />

• Logo on all materials related to the<br />

Parnelli awards in print and online<br />

• Press release in <strong>FOH</strong> about your company’s participation<br />

• <strong>Online</strong>, your company’s logo with a link to your Web Site will<br />

be seen on every page of the Parnelli awards Web Site<br />

• Logo visibility via signage the night of the event<br />

• Thanks from the stage for sponsorship participation<br />

• A FP 4/C ad in the Parnelli Awards program book<br />

• A Reserved Table for 10<br />

Other levels of sponsorship available ask your rep. for details<br />

CREaTIVE BRanDInG aDVERTISMEnT<br />

Belly Bands<br />

Inserts<br />

Advertorials<br />

Gate Folds<br />

CREATIVE SERVICES<br />

• Photography • Art Direction<br />

• Copy Writing • Campaign Concepts<br />

• Invitation Design • Ad Design<br />

• Custom Promotion • Spec Work<br />

• Editorial Design • Web Design<br />

<strong>FOH</strong>MK_01.31.13


CREDIT APPLICATION<br />

GENERAL CONDITIONS<br />

1. No conditions, printed or otherwise, appearing on the space<br />

order, billing instructions, or copy instructions which conflict<br />

with the Publisher’s stated policies will be binding on the<br />

Publisher.<br />

2. All advertising orders are accepted subject to the terms<br />

and provisions of the current rate card. Orders accepted are<br />

subject to change in rates upon notice from the Publisher.<br />

However, orders may be cancelled at the time the change<br />

in rates becomes effective without incurring a short-rate<br />

adjustment, provided the rate has been earned up to the date<br />

of cancellation.<br />

3. A contract year, or twelve-month period, starts from the<br />

date of the first insertion. Twelve-month periods do not<br />

overlap; in other words, space counted in one contract period<br />

to determine the rate for that period cannot be counted again<br />

towards determining the rate for the subsequent or past<br />

periods.<br />

4. Verbal instructions regarding the insertions, contracts,<br />

changes, and copy must be immediately confirmed in writing.<br />

5. The forwarding of an order is construed as acceptance of all<br />

rates and conditions which apply at the time of sale.<br />

6. All advertising is subject to Publisher’s approval. The<br />

Publisher reserves the right to reject advertising which he or<br />

she feels is not keeping with the publication’s standards.<br />

7. The Publisher shall have no liability for errors in key numbers<br />

or advertisers index.<br />

8. The Publisher’s liability for any error will not exceed the<br />

charge for the advertisement in question.<br />

9. The Publisher assumes no liability if, for any reason, it<br />

becomes necessary to omit an advertisement.<br />

10. Cancellation or change in orders may not be made by the<br />

advertiser or its agency after the 5th of the month prior to cover<br />

date.<br />

11. The Publisher is not liable for delays in delivery and/<br />

or nondelivery in the event of an Act of God, action by any<br />

government or quasi-government entity, fire, flood, insurrection,<br />

riot, explosion, embargo, strike, whether legal or illegal, labor<br />

or material shortage, transportation interruption of any kind,<br />

work slow-down, or any condition beyond the control of the<br />

Publisher affecting production or delivery in any manner.<br />

12. Requests for specific position are given consideration, but<br />

no guarantee is made unless the position premium has been<br />

provided in the contract.<br />

13. The Publisher reserves the right to hold the advertiser and/<br />

or its agency jointly and severally liable for such monies as are<br />

due and payable to the Publisher.<br />

14. Advertisers and their agencies assume liability for all content<br />

of advertisements printed, and for any claims arising therefrom<br />

made against the Publisher.<br />

SPECIAL POSITIONS<br />

Specified pages or proximity to monthly columns, add 15% to<br />

applicable rates. Only for 1/2 page or larger. Specify on insertion<br />

order. Position not guaranteed if material is late. Continuous<br />

page placements. 15% extra after first page.<br />

COMMISSIONS & BILLING<br />

Agency Commissions: 15% of gross billing allowed to<br />

recognized advertising agencies on space, color, and position,<br />

6000 S. Eastern Ave. Ste. 14-J • Las Vegas, NV • Tel: 702.932.5585 • Fax: 702.932.5584<br />

Timeless Communications, Corp.<br />

provided account is paid within 30 days of invoice date.<br />

Commission is not allowed on other charges such as backing<br />

up inserts, trimming, printing of inserts, etc. No cash discounts.<br />

Cancellations and changes should be considered executed<br />

unless acknowledged in writing by publisher. No order<br />

cancellations will be accepted after closing date. Publisher<br />

reserves the right to reject any advertising deemed unsuitable.<br />

Publisher must be given 60 days written notice to cancel<br />

existing contracts.<br />

PREPAYMENT<br />

Accounts with no previous credit history with Timeless<br />

Communications, Corp. are required to make prepayment by<br />

space order deadline. Publisher reserves the right to decline<br />

acceptance of any advertisements for which prepayment has<br />

not been received on or before the material deadline.<br />

2% DISCOUNT<br />

On pre-paid insertion orders paid prior to closing date. No<br />

other discounts allowed.<br />

BILLING<br />

Invoices are issued approximately the same time as the book is<br />

mailed. Payment to be rendered in U.S. dollars within 30 days.<br />

CORPORATE FREQUENCY<br />

Corporate frequency discounts between and other Timeless<br />

Communications, Corp. publications or properties are available.<br />

Contact your sales representative for details.<br />

INSERTS<br />

Prices on request.<br />

Send sample or dummy for precise quote.<br />

<strong>FOH</strong>MK_01.31.13


Please fill out and return to:<br />

TIMELESS COMMUNICATIONS, CORP.<br />

6000 South Eastern Ave. Ste 14-J<br />

Las Vegas, NV 89119<br />

TEL: 702.932.5585<br />

FAX: 702.932.5584<br />

CREDIT APPLICATION<br />

FORM<br />

COMPANY INFORMATION<br />

NAME: FEDERAL ID#:<br />

TYPE OF BUSINESS:<br />

STREET ADDRESS:<br />

CITY: STATE: ZIP:<br />

MAILING ADDRESS:<br />

CITY: STATE: ZIP:<br />

PHONE:<br />

YEARS IN BUSINESS: AMOUNT OF CREDIT DESIRED:<br />

PERSONNEL<br />

OWNER:<br />

TITLE: SSN:<br />

PARTNER OR OFFICER:<br />

TITLE: SSN:<br />

BANK AND ACCOUNTING INFORMATION<br />

BANK 1: ACCOUNT#:<br />

ADDRESS: TEL:<br />

BANK 2: ACCOUNT#:<br />

ADDRESS: TEL:<br />

TRADE REFERENCES<br />

NAME: TEL:<br />

ADDRESS:<br />

NAME: TEL:<br />

ADDRESS:<br />

NAME: TEL:<br />

ADDRESS:<br />

The foregoing is understood, agreed to, and accepted by:<br />

SIGNED: TITLE:<br />

NAME: DATE:<br />

Timeless Communications, Corp.<br />

<strong>FOH</strong>MK_01.31.13


Filling out this form is a quick and<br />

easy way to subscribe. You can send<br />

it back to us by fax or by mail.<br />

Fax:<br />

702.932.5584<br />

FREE PRINT SUBSCRIPTION<br />

FORM<br />

Mail:<br />

6000 S. Eastern Ave. Suite14-J<br />

Las Vegas, NV 89119.<br />

Or, simply go to www.fohonline.<br />

com/subscribe and fill out the form<br />

online. This will help us immensely<br />

and ensure your continued<br />

enjoyment of <strong>FOH</strong>.<br />

Please feel free to copy this form<br />

and distribute to all staff members<br />

who you feel should get a free<br />

subscription.<br />

FREE SUBSCRIPTION<br />

Name: (print)<br />

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Email:*<br />

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Please indicate the letter of the ONE category which best<br />

describes your job title in the box:<br />

1.<br />

A. President/Owner<br />

B. Manager<br />

C. Employee<br />

D. Independent<br />

Z. Other (specify)<br />

Please check all boxes that currently apply to where<br />

your business activities in live sound take place:<br />

2.<br />

A. University<br />

B. Theatre<br />

C. Dance/Opera<br />

H. Worship<br />

J. Installations<br />

D. Corporate/Industrial<br />

E. Clubs/Restaurants<br />

F. Concerts/Touring<br />

G. Casinos<br />

Z. Other (specify)<br />

YES!<br />

…I WANT TO SUBSCRIBE TO <strong>FOH</strong>!<br />

If yes, please<br />

FREE for all qualified professionals!<br />

Please fill out qualification card and return.<br />

The News Magazine<br />

for Live sound<br />

Please fill in the number of the ONE category<br />

which best describes your main business<br />

activity:<br />

3. S11 <strong>FOH</strong> Mixer<br />

SOUND REINFORCEMENT<br />

S12 Monitor Mixer<br />

S13 Audio Technician<br />

S14 Sound Crew<br />

S15 System Designer<br />

S16 Sound Contractor<br />

S17 Consultant<br />

S18 Manufacturer<br />

S19 Audio Sales/Rentals/<br />

Mfg. Rep<br />

Please indicate the level at which you are involved in the<br />

selection/purchasing process for live audio products:<br />

4.<br />

1. Makes Final Purchasing Decisions<br />

2. Recommends Purchasing Decisions<br />

3. No Involvement In Purchasing Decisions<br />

5.*<br />

By submitting my e-mail address, I consent to receiving<br />

messages electronically regarding promotional & editorial<br />

information from Timeless Communications, Corp.<br />

No sign and date: X REQUIRED Date:<br />

FACILITIES<br />

F29 Facility Manager<br />

F30 Facility Stage Manager<br />

F31 Operations Manager<br />

PRODUCTION PERSONNEL<br />

P20 Technical Director<br />

P21 Production Manager<br />

P22 Tour Manager<br />

P23 Production Crew<br />

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<strong>FOH</strong>MK_01.31.13


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