2011 Gfk MRI TEENMARK/TWELVEPLUS VOLUMETRIC ...
2011 Gfk MRI TEENMARK/TWELVEPLUS VOLUMETRIC ...
2011 Gfk MRI TEENMARK/TWELVEPLUS VOLUMETRIC ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 1<br />
11/01/<strong>2011</strong><br />
TOOTHPASTE DENTAL FLOSS<br />
---------- ------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
91*21 Total 91*67 Total<br />
Types: Types:<br />
91*22 Baking Soda 91*68 Waxed<br />
91*23 Non Baking Soda 91*69 Unwaxed<br />
Kinds: Kinds:<br />
91*24 Tartar Control 91*70 Flavored<br />
91*25 Regular (Not Tartar Control) 91*71 Unflavored<br />
Forms: Brands:<br />
91*26 Gel 91*72 Butler G-U-M<br />
91*27 Paste 91*73 Crest Glide<br />
91*74 Johnson & Johnson Reach<br />
Brands: 91*75 Oral-B<br />
91*28 Aim 91*76 Reach Access Flosser<br />
91*29 Aquafresh 91*77 Store's Own Brand<br />
91*30 Aquafresh Advanced 91*78 Other<br />
91*31 Aquafresh Extreme Clean<br />
91*32 @Aquafresh Iso-active<br />
91*33 Aquafresh Whitening<br />
91*34 Arm & Hammer Advance White<br />
91*35 Other Arm & Hammer<br />
91*36 Close-Up<br />
91*37 Colgate 2 in 1<br />
91*38 Colgate Max Fresh<br />
91*39 @#Colgate ProClinical<br />
91*40 Colgate Regular<br />
91*41 @Colgate Sensitive<br />
91*42 Colgate Sparkling White<br />
91*43 Colgate Tartar Protection<br />
91*44 Colgate Total<br />
91*45 Colgate Total Advanced<br />
91*46 Colgate Baking Soda and Peroxide Whitening<br />
91*47 Other Colgate<br />
91*48 Crest Pro-Health<br />
91*49 Crest Regular Gel<br />
91*50 Crest Regular Paste<br />
91*51 Crest Sensitivity<br />
91*52 Crest Tartar Protection Gel<br />
91*53 Crest Tartar Protection Paste<br />
91*54 @#Crest 3D White<br />
91*55 Crest Whitening Expressions<br />
91*56 Crest Whitening Plus Scope<br />
91*57 Other Crest<br />
91*58 Mentadent<br />
91*59 Pepsodent<br />
91*60 Rembrandt<br />
91*61 Sensodyne<br />
91*62 Sensodyne ProNamel<br />
91*63 Tom's of Maine<br />
91*64 Ultra brite<br />
91*65 Store's Own Brand<br />
91*66 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 2<br />
11/01/<strong>2011</strong><br />
MOUTHWASH BREATH FRESHENERS<br />
--------- -----------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
91*79 Total 92*15 Total<br />
Brands: Types:<br />
91*80 ACT Restoring 92*16 Spray/Drops<br />
92*01 Biotène 92*17 Mints<br />
92*02 Cepacol 92*18 Gum<br />
92*03 Crest Pro-Health Rinse 92*19 Liquid<br />
92*04 Lavoris 92*20 Thin Film<br />
92*05 Listerine (Yellow)<br />
92*06 Listerine Cool Mint (Blue) Brands:<br />
92*07 Listerine FreshBurst (Green) 92*21 Binaca<br />
92*08 Other Listerine 92*22 Cool Mint Listerine PocketPaks Strips<br />
92*09 Listermint 92*23 Other Listerine PocketPaks Strips<br />
92*10 Scope Original (Green) 92*24 Listerine Pocketmist<br />
92*11 @Scope Outlast 92*25 MintAsure<br />
92*12 Scope White 92*26 Sweet Breath<br />
92*13 Tom's of Maine 92*27 Other<br />
92*14 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 3<br />
11/01/<strong>2011</strong><br />
ADHESIVE BANDAGES LIP CARE<br />
----------------- --------<br />
Times/Last 30 Days Times/Last 7 Days<br />
------------------ -----------------<br />
92*28 Total 92*48 Total<br />
Brands: Brands:<br />
92*29 Band-Aid Advanced Healing 92*49 Blistex<br />
92*30 Band-Aid Antibiotic 92*50 Burt’s Bees<br />
92*31 Band-Aid Clear 92*51 Carmex<br />
92*32 Band-Aid Extra Large 92*52 ChapStick Classic<br />
92*33 Band-Aid Flexible Fabric 92*53 ChapStick Lip Moisturizer<br />
92*34 Band-Aid Liquid Bandage 92*54 ChapStick 100% Naturals<br />
92*35 Band-Aid Plastic 92*55 ChapStick Ultra SPF 30<br />
92*36 Band-Aid Sheer 92*56 Other ChapStick<br />
92*37 Band-Aid Tough Strips 92*57 Herpecin-L<br />
92*38 Other Band-Aid Bandages 92*58 Neosporin LT Lip Treatment<br />
92*39 Curad Flex-Fabric 92*59 Neutrogena<br />
92*40 Curad Plastic 92*60 @Nivea<br />
92*41 Curad Sheer 92*61 Softlips<br />
92*42 Other Curad 92*62 Vaseline Lip Therapy<br />
92*43 Nexcare Active 92*63 Other Vaseline<br />
92*44 Nexcare Tattoo 92*64 Store’s Own Brand<br />
92*45 @Other Nexcare Bandages 92*65 Other<br />
92*46 Store's Own Brand<br />
92*47 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 4<br />
11/01/<strong>2011</strong><br />
BLEACH AND DEPILATORIES BODY POWDER<br />
----------------------- -----------<br />
Times/Last 30 Days Times/Last 7 Days<br />
------------------ -----------------<br />
92*66 Total 92*79 Total<br />
Types: Brands:<br />
92*67 Bleach 92*80 Ammens<br />
92*68 Cream 93*01 Avon<br />
92*69 Gel 93*02 Burt’s Bees<br />
92*70 Lotion 93*03 Gold Bond Powder<br />
92*71 Spray 93*04 Gold Bond Baby Powder<br />
92*72 Wax 93*05 Johnson's Baby Powder<br />
93*06 Johnson's Baby Powder Pure Corn Starch<br />
Brands: 93*07 Shower to Shower<br />
92*73 Hair Off 93*08 Other<br />
92*74 Jolen<br />
92*75 Nair<br />
92*76 Sally Hansen<br />
92*77 Veet<br />
92*78 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 5<br />
11/01/<strong>2011</strong><br />
DEODORANTS AND ANTIPERSPIRANTS COMPLEXION CARE PRODUCTS<br />
------------------------------ ------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
93*09 Total 93*75 Total<br />
Types: Types:<br />
93*10 Scented 93*76 Astringent<br />
93*11 Unscented 93*77 Cleansers<br />
93*78 Toner<br />
Kinds:<br />
93*12 Antiperspirant/Deodorant Forms:<br />
93*13 Deodorant Only 93*79 Mask<br />
93*80 Pad<br />
Brands: 94*01 Sponge<br />
93*14 Adidas 94*02 Cloths/Towelettes<br />
93*15 Arm & Hammer Roll-On<br />
93*16 Arm & Hammer Stick/Solid Kinds:<br />
93*17 Arrid Extra Dry Clear Gel 94*03 Bar<br />
93*18 Arrid Extra Dry Spray 94*04 Cream<br />
93*19 Arrid XX Roll-On 94*05 Gel<br />
93*20 Arrid XX Solid 94*06 Lotion<br />
93*21 Arrid XX Spray 94*07 Scrub<br />
93*22 Other Arrid<br />
93*23 Avon Brands:<br />
93*24 Axe Bodyspray 94*08 Almay<br />
93*25 Axe Dry Solid/Gel 94*09 Aveeno<br />
93*26 Ban Roll-On 94*10 Avon Clearskin<br />
93*27 Ban Solid 94*11 Other Avon<br />
93*28 Brut Spray 94*12 Bioré<br />
93*29 Brut Stick 94*13 Bioré Deep Cleansing Pore Strips<br />
93*30 Degree Clinical Protection 94*14 Cetaphil<br />
93*31 Degree Women Solid 94*15 Clean & Clear Advantage<br />
93*32 Degree Women Spray 94*16 Clean & Clear Morning Burst<br />
93*33 Degree Women Ultra Clear 94*17 Other Clean & Clear<br />
93*34 Degree Men Spray 94*18 Clearasil Daily Face Wash<br />
93*35 Degree Men Stick/Solid 94*19 Clearasil Ultra<br />
93*36 Dove Clinical Protection 94*20 Other Clearasil<br />
93*37 Dove Roll-On 94*21 Clinique Facial Soap<br />
93*38 Dove Solid 94*22 Other Clinique<br />
93*39 Dove Spray 94*23 Estée Lauder<br />
93*40 Dry Idea 94*24 #Garnier Nutritioniste<br />
93*41 Gillette Clinical Strength 94*25 Lancôme<br />
93*42 Gillette Series Gel 94*26 L’Oréal<br />
93*43 Gillette Series Solid 94*27 Mary Kay<br />
93*44 @Gillette 3x 94*28 Neutrogena Advanced Solutions<br />
93*45 Lady Speed Stick 94*29 Neutrogena Deep Clean Cleanser<br />
93*46 Lady Speed Stick 24/7 94*30 Neutrogena Oil Free Acne Wash<br />
93*47 Lady's Choice 94*31 Neutrogena Pore Refining<br />
93*48 Mitchum Gel 94*32 Other Neutrogena<br />
93*49 Mitchum Roll-On 94*33 Nivea for Men<br />
93*50 Mitchum Solid 94*34 Noxzema Plus Skin Cream<br />
93*51 Mitchum for Women 94*35 Noxzema Skin Cream<br />
93*52 Old Spice High Endurance 94*36 Olay Daily Facials<br />
93*53 Old Spice Red Zone 94*37 @Olay Definity<br />
93*54 Old Spice Stick 94*38 Olay Foaming Face Wash<br />
93*55 @Power Stick 94*39 Olay Refreshing Toner<br />
93*56 Right Guard Sport Gel 94*40 Olay Regenerist<br />
93*57 Right Guard Sport Spray 94*41 Olay Total Effects<br />
93*58 Right Guard Sport Solid 94*42 Other Olay<br />
93*59 #Right Guard Total Defense 5 94*43 @Oxy<br />
93*60 Secret Clinical Strength 94*44 pHisoderm<br />
93*61 Secret Flawless Solid 94*45 Pond's Cold Cream<br />
93*62 Secret Invisible Solid 94*46 Pond's Towelettes<br />
93*63 Secret Roll-On 94*47 Sea Breeze Astringent<br />
93*64 Secret Solid 94*48 St. Ives Apricot Scrub<br />
93*65 Secret Spray 94*49 Other St. Ives<br />
93*66 Soft & Dri DriGel 94*50 Stridex<br />
93*67 Soft & Dri Solid 94*51 @Store’s Own Brand<br />
93*68 Soft & Dri Spray 94*52 Other<br />
93*69 Speed Stick<br />
93*70 Speed Stick 24/7<br />
93*71 Suave<br />
93*72 Sure Solid<br />
93*73 Sure Spray<br />
93*74 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 6<br />
11/01/<strong>2011</strong><br />
HAND & BODY CREAM, LOTION OR OIL PERSONAL CARE SOAPS - BAR<br />
-------------------------------- -------------------------<br />
Times/Last 7 Days Times/Last 30 Days<br />
----------------- ------------------<br />
94*53 Total 95*36 Total<br />
Types: Brands:<br />
94*54 Cream 95*37 Aveeno<br />
94*55 Lotion 95*38 Avon<br />
94*56 Oil 95*39 Burt’s Bees<br />
95*40 Camay<br />
Brands: 95*41 Caress<br />
94*57 Aquaphor Ointment 95*42 Coast<br />
94*58 Aveeno Daily Moisturizing 95*43 Dial Mountain Fresh<br />
94*59 Other Aveeno 95*44 Dial (Regular)<br />
94*60 Avon 95*45 Dove<br />
94*61 Baby Magic Baby Lotion 95*46 Dove Sensitive Skin<br />
94*62 Baby Magic Creamy Baby Oil 95*47 Irish Spring Original<br />
94*63 Bath & Body Works 95*48 Irish Spring Aloe<br />
94*64 The Body Shop 95*49 Irish Spring Sport<br />
94*65 Burt’s Bees 95*50 Ivory<br />
94*66 Cetaphil 95*51 Jergens<br />
94*67 Corn Huskers 95*52 Lava<br />
94*68 Curél 95*53 Lever 2000<br />
94*69 Dove 95*54 Neutrogena<br />
94*70 Eucerin Original 95*55 Olay<br />
94*71 Eucerin Plus Intensive Repair 95*56 Palmolive<br />
94*72 Other Eucerin 95*57 Safeguard<br />
94*73 Gold Bond Medicated Lotion 95*58 Tone<br />
94*74 Gold Bond Ultimate Lotion 95*59 Yardley<br />
94*75 Jergens Natural Glow 95*60 Zest<br />
94*76 Jergens Original Scent 95*61 Store's Own Brand<br />
94*77 Jergens Skin Firming 95*62 Other<br />
94*78 Jergens Soothing Aloe Relief<br />
94*79 Jergens Ultra Healing<br />
94*80 Other Jergens<br />
95*01 Johnson's Baby Lotion<br />
95*02 Johnson's Baby Oil<br />
95*03 Other Johnson's<br />
95*04 Keri Lotion<br />
95*05 @Kiss My Face<br />
95*06 L’Oréal<br />
95*07 Lubriderm Advanced Therapy<br />
95*08 Lubriderm Daily Moisture<br />
95*09 @Lubriderm Intense Skin Repair<br />
95*10 Lubriderm Sensitive Skin<br />
95*11 Mary Kay<br />
95*12 Neutrogena Hand Cream<br />
95*13 Neutrogena Body Lotion<br />
95*14 Neutrogena Body Oil<br />
95*15 @Nivea Smooth Sensation<br />
95*16 @Other Nivea<br />
95*17 Olay Quench<br />
95*18 Olay Touch of Sun<br />
95*19 Other Olay<br />
95*20 @Origins<br />
95*21 Palmer's<br />
95*22 Sally Hansen<br />
95*23 St. Ives<br />
95*24 Suave<br />
95*25 Vaseline Aloe Fresh<br />
95*26 Vaseline Clinical Therapy<br />
95*27 Vaseline Cocoa Butter<br />
95*28 Vaseline Intensive Rescue<br />
95*29 Vaseline Men<br />
95*30 Vaseline Petroleum Jelly<br />
95*31 Vaseline Total Moisture<br />
95*32 Other Vaseline<br />
95*33 @Weleda<br />
95*34 Store's Own Brand<br />
95*35 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 7<br />
11/01/<strong>2011</strong><br />
LIQUID SOAPS/HAND SANITIZERS BODY WASH/SHOWER GEL<br />
---------------------------- --------------------<br />
Times/Last 30 Days Times/Last 30 Days<br />
------------------ ------------------<br />
95*63 Total 96*03 Total<br />
Types: Brands:<br />
95*64 Liquid Soap 96*04 Aveeno Body Wash<br />
95*65 Hand Sanitizer 96*05 Avon<br />
96*06 Axe Shower Gel<br />
Brands: 96*07 Bath & Body Works<br />
95*66 Avon 96*08 Burt’s Bees<br />
95*67 Burt’s Bees 96*09 Caress<br />
95*68 Clean & Smooth 96*10 Coast<br />
95*69 Dial 96*11 Dial<br />
95*70 Dial Complete 96*12 Dial for Men<br />
95*71 @#Germ-X 96*13 Dove Body Wash<br />
95*72 Ivory 96*14 @Eucerin<br />
95*73 Jergens 96*15 Gillette<br />
95*74 Lava Soap 96*16 Irish Spring<br />
95*75 @Lysol Healthy Touch 96*17 Ivory Body Wash<br />
95*76 Method 96*18 Johnson’s<br />
95*77 Neutrogena 96*19 Lever 2000<br />
95*78 Purell 96*20 Neutrogena<br />
95*79 Softsoap 96*21 Olay<br />
95*80 Tone 96*22 Old Spice High Endurance<br />
96*01 Store's Own Brand 96*23 Old Spice Red Zone<br />
96*02 Other 96*24 @#Pure & Natural<br />
96*25 Softsoap Body Wash<br />
96*26 St. Ives Body Wash<br />
96*27 Suave Body Wash<br />
96*28 Suave Men<br />
96*29 Tone Body Wash<br />
96*30 White Rain Body Wash<br />
96*31 Zest<br />
96*32 Store's Own Brand<br />
96*33 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 8<br />
11/01/<strong>2011</strong><br />
SHAMPOO (FOR USE AT HOME) HAIR CONDITIONERS (FOR USE AT HOME)<br />
------------------------- -----------------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
96*34 Total 97*12 Total<br />
Forms: Types:<br />
96*35 Shampoo 97*13 Dry<br />
96*36 Shampoo plus Conditioner 97*14 Extra Dry<br />
97*15 Fine Hair/Extra Body<br />
Types: 97*16 Normal<br />
96*37 Baby 97*17 Oily<br />
96*38 Color Treated<br />
96*39 Fine Hair/Extra Body Brands:<br />
96*40 Dry Hair 97*18 Alberto VO5<br />
96*41 Oily Hair 97*19 Aussie<br />
96*42 Medicated/Dandruff 97*20 Aveda<br />
96*43 Normal Hair 97*21 @Aveeno<br />
96*44 Permed Hair 97*22 Avon<br />
96*45 All Purpose 97*23 Bed Head<br />
97*24 Biolage by Matrix<br />
Brands: 97*25 Dark & Lovely<br />
96*46 Alberto VO5 97*26 Dove<br />
96*47 Aussie 97*27 Finesse<br />
96*48 Aveda 97*28 Garnier Fructis<br />
96*49 @Aveeno 97*29 Herbal Essences<br />
96*50 Avon 97*30 Infusium 23<br />
96*51 Baby Magic Shampoo 97*31 John Frieda Brilliant Brunette<br />
96*52 Bath & Body Works 97*32 John Frieda Frizz-Ease<br />
96*53 Bed Head 97*33 John Frieda Sheer Blonde<br />
96*54 Citre Shine 97*34 L’Oréal VIVE Pro<br />
96*55 Dark & Lovely 97*35 Other L’Oréal<br />
96*56 Denorex 97*36 Matrix<br />
96*57 Dove 97*37 Motions<br />
96*58 Finesse 97*38 Neutrogena Conditioner<br />
96*59 Garnier Fructis 97*39 Nexxus<br />
96*60 @#Gillette 97*40 Pantene Pro-V<br />
96*61 Head & Shoulders 97*41 Pantene Pro-V Color Expressions<br />
96*62 Herbal Essences 97*42 Other Pantene<br />
96*63 Infusium 23 97*43 Paul Mitchell<br />
96*64 John Frieda Brilliant Brunette 97*44 Prell<br />
96*65 John Frieda Frizz-Ease 97*45 Redken<br />
96*66 John Frieda Sheer Blonde 97*46 Suave<br />
96*67 Johnson's Baby Shampoo 97*47 Sunsilk<br />
96*68 L’Oréal VIVE Pro 97*48 TRESemmé<br />
96*69 L’Oréal VIVE Pro for Men 97*49 Ultra Sheen<br />
96*70 Other L’Oréal 97*50 White Rain Conditioner<br />
96*71 Matrix 97*51 Other<br />
96*72 Motions<br />
96*73 Neutrogena<br />
96*74 Neutrogena T-Gel<br />
96*75 Nexxus<br />
96*76 Nizoral<br />
96*77 Pantene Pro-V<br />
96*78 Pantene Pro-V Color Expressions<br />
96*79 Other Pantene<br />
96*80 Paul Mitchell<br />
97*01 Pert Plus<br />
97*02 Pert Plus Dandruff Control<br />
97*03 Prell<br />
97*04 Redken<br />
97*05 Selsun-Blue<br />
97*06 Suave<br />
97*07 Suave Men<br />
97*08 Sunsilk<br />
97*09 TRESemmé<br />
97*10 White Rain Collections<br />
97*11 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 9<br />
11/01/<strong>2011</strong><br />
HAIR CONDITIONING TREATMENT (FOR USE AT HOME) HAIR COLORING PRODUCTS (FOR USE AT HOME)<br />
--------------------------------------------- ----------------------------------------<br />
Times/Last 30 Days Times/Last 6 Months<br />
------------------ -------------------<br />
97*52 Total 97*64 Total<br />
Kinds: Types:<br />
97*53 Leave-In 97*65 Temporary Rinse<br />
97*54 Rinse-Out 97*66 Semi-Permanent Color<br />
97*67 Permanent Color<br />
Brands: 97*68 Frost, Tip, Streak Kit<br />
97*55 Alberto VO5 Hot Oil Treatment 97*69 Bleach or Lightener<br />
97*56 Aussie 3 Minute Miracle<br />
97*57 Garnier Fructis Forms:<br />
97*58 Herbal Essences 97*70 Liquid/Lotion<br />
97*59 Infusium 23 97*71 Mousse<br />
97*60 Pantene Pro-V<br />
97*61 TCB Hair & Scalp Conditioner Brands:<br />
97*62 Ultra Sheen 97*72 @#Clairol Balsam<br />
97*63 Other 97*73 Clairol Herbal Essences<br />
97*74 Clairol Hydrience<br />
97*75 Clairol Loving Care<br />
97*76 Clairol Natural Instincts<br />
97*77 Clairol Nice 'n Easy<br />
97*78 Other Clairol<br />
97*79 Dark & Lovely<br />
97*80 Garnier 100% Color<br />
98*01 Garnier Nutrisse<br />
98*02 Grecian 5<br />
98*03 Grecian Formula 16<br />
98*04 Just for Men Haircolor<br />
98*05 Just for Men Gel - Must., Brd. & Side Brn.<br />
98*06 L’Oréal Couleur Experte<br />
98*07 L’Oréal Excellence<br />
98*08 L’Oréal Féria<br />
98*09 L’Oréal Natural Match<br />
98*10 L’Oréal Preference<br />
98*11 Other L’Oréal<br />
98*12 Men's Choice<br />
98*13 Revlon Colorsilk<br />
98*14 Revlon Frost & Glow<br />
98*15 Other Revlon<br />
98*16 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 10<br />
11/01/<strong>2011</strong><br />
HOME PERMANENTS AND RELAXERS (FEMALES) HAIR SPRAYS (FOR USE AT HOME)<br />
-------------------------------------- -----------------------------<br />
Times/Last 6 Months Times/Last 7 Days<br />
------------------- -----------------<br />
98*17 Total 98*29 Total<br />
Types: Types:<br />
98*18 @#Perm 98*30 Aerosol Spray<br />
98*19 Relaxer 98*31 Manual Pump Spray<br />
98*32 Spritz<br />
Brands:<br />
98*20 African Pride Brands:<br />
98*21 Dark & Lovely 98*33 Alberto VO5<br />
98*22 Gentle Treatment 98*34 Aqua Net<br />
98*23 Luster's Pink 98*35 Aussie<br />
98*24 Motions 98*36 Bed Head<br />
98*25 Ogilvie 98*37 Consort<br />
98*26 Optimum Care 98*38 Dove<br />
98*27 Soft & Beautiful 98*39 Finesse<br />
98*28 Other 98*40 Garnier Fructis<br />
98*41 Herbal Essences<br />
98*42 L’Oréal Studio Line<br />
98*43 Matrix<br />
98*44 Nexxus<br />
98*45 Pantene Pro-V<br />
98*46 Paul Mitchell<br />
98*47 Rave<br />
98*48 Redken<br />
98*49 @#Salon Grafix<br />
98*50 Sebastian<br />
98*51 Suave<br />
98*52 TRESemmé<br />
98*53 White Rain<br />
98*54 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 11<br />
11/01/<strong>2011</strong><br />
HAIR STYLING GELS, LOTIONS & MOUSSE FACIAL MOISTURIZERS<br />
----------------------------------- -------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
98*55 Total 99*04 Total<br />
Types: Types:<br />
98*56 Mousse 99*05 Cream<br />
98*57 Styling Gel/Lotion 99*06 Lotion<br />
Brands: Brands:<br />
98*58 Alberto VO5 99*07 Aveeno<br />
98*59 American Crew 99*08 Avon<br />
98*60 Aussie 99*09 Bath & Body Works<br />
98*61 @#Aveeno 99*10 Biore<br />
98*62 Bed Head 99*11 Clean & Clear<br />
98*63 Dep 99*12 Clinique<br />
98*64 Dove 99*13 Dove<br />
98*65 Finesse 99*14 Elizabeth Arden<br />
98*66 Garnier Fructis 99*15 Estée Lauder<br />
98*67 @#Gillette Style 99*16 Eucerin<br />
98*68 Göt2B 99*17 Garnier Nutritioniste<br />
98*69 Herbal Essences 99*18 Jergens<br />
98*70 John Frieda Frizz-Ease 99*19 Lancôme<br />
98*71 LA Looks 99*20 L’Oréal RevitaLift<br />
98*72 L’Oréal Studio Line 99*21 Other L’Oréal<br />
98*73 Matrix 99*22 Lubriderm<br />
98*74 Nexxus 99*23 Mary Kay<br />
98*75 Pantene Pro-V 99*24 Neutrogena Healthy Skin<br />
98*76 Paul Mitchell 99*25 Other Neutrogena<br />
98*77 Redken 99*26 Night of Olay<br />
98*78 Sebastian 99*27 Nivea<br />
98*79 Suave 99*28 Nivea for Men<br />
98*80 Sunsilk 99*29 Noxzema Skin Cream<br />
99*01 TRESemmé 99*30 Olay Complete<br />
99*02 White Rain 99*31 Olay Definity<br />
99*03 Other 99*32 Olay Regenerist<br />
99*33 Olay Total Effects<br />
99*34 Other Olay<br />
99*35 @Origins<br />
99*36 Pond's<br />
99*37 RoC<br />
99*38 StriVectin-SD<br />
99*39 Vaseline<br />
99*40 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 12<br />
11/01/<strong>2011</strong><br />
BATH/SHOWER ADDITIVES (FEMALES) FOUNDATION MAKE-UP (FEMALES)<br />
------------------------------- ----------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
99*41 Total 99*54 Total<br />
Types: Types:<br />
99*42 Bubble Bath 99*55 Cream<br />
99*43 Bath Beads/Powder/Salts 99*56 Duo Cream/Powder<br />
99*44 In Shower Moisturizer 99*57 Liquid<br />
99*58 Stick<br />
Brands:<br />
99*45 Avon Brands:<br />
99*46 Bath & Body Works 99*59 Almay Smart Shade<br />
99*47 Calgon 99*60 Other Almay<br />
99*48 Mr. Bubble 99*61 Avon<br />
99*49 Neutrogena Rainbath 99*62 Bobbi Brown<br />
99*50 Olay in-Shower Lotion 99*63 @Chanel<br />
99*51 Vaseline Bath Beads 99*64 Clinique Superbalanced<br />
99*52 Vitabath 99*65 Other Clinique<br />
99*53 Other 99*66 @#Cover Girl & Olay Simply Ageless<br />
99*67 Cover Girl Advanced Radiance<br />
99*68 @Cover Girl Clean<br />
99*69 Cover Girl Queen Collection<br />
99*70 Cover Girl Smoothers<br />
99*71 Cover Girl TruBlend<br />
99*72 Cover Girl Ultimate Finish Liquid Powder<br />
99*73 Other Cover Girl<br />
99*74 Elizabeth Arden<br />
99*75 Estée Lauder<br />
99*76 Fashion Fair<br />
99*77 Lancôme<br />
99*78 L’Oréal True Match<br />
99*79 L’Oréal Visible Lift<br />
99*80 Other L’Oréal<br />
100*01 @M.A.C.<br />
100*02 Mary Kay<br />
100*03 Maybelline Dream Matte Mousse<br />
100*04 Maybelline Instant Age Rewind<br />
100*05 @#Maybelline Mineral Power<br />
100*06 @Maybelline SuperStay<br />
100*07 Other Maybelline<br />
100*08 Merle Norman<br />
100*09 Neutrogena<br />
100*10 Physicians Formula<br />
100*11 Revlon Age Defying<br />
100*12 Revlon ColorStay<br />
100*13 Other Revlon<br />
100*14 Rimmel<br />
100*15 @Shiseido<br />
100*16 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 13<br />
11/01/<strong>2011</strong><br />
LOOSE FACE POWDER (FEMALES) BLUSHER (FEMALES)<br />
--------------------------- -----------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
100*17 Total 100*36 Total<br />
Brands: Types:<br />
100*18 Almay 100*37 Cream/Gel/Liquid<br />
100*19 Avon 100*38 Cream/Powder<br />
100*20 @Bobbi Brown 100*39 Cake/Powder<br />
100*21 @Chanel<br />
100*22 Clinique Brands:<br />
100*23 Coty 100*40 Almay<br />
100*24 Cover Girl 100*41 Avon<br />
100*25 Estée Lauder 100*42 Bobbi Brown<br />
100*26 Lancôme 100*43 @Chanel<br />
100*27 L’Oréal 100*44 Clinique<br />
100*28 M.A.C. 100*45 Cover Girl Cheekers<br />
100*29 Mary Kay 100*46 Cover Girl Classic Color<br />
100*30 Maybelline 100*47 Cover Girl Instant Cheekbones<br />
100*31 Merle Norman 100*48 Other Cover Girl<br />
100*32 Neutrogena 100*49 Elizabeth Arden<br />
100*33 N.Y.C. New York Color 100*50 Estée Lauder<br />
100*34 Physicians Formula 100*51 Fashion Fair<br />
100*35 Other 100*52 Lancôme<br />
100*53 L’Oréal<br />
100*54 M.A.C.<br />
100*55 Mary Kay<br />
100*56 Maybelline Dream Mousse Blush<br />
100*57 @Maybelline Mineral Power<br />
100*58 Other Maybelline<br />
100*59 Merle Norman<br />
100*60 @NARS<br />
100*61 Neutrogena<br />
100*62 N.Y.C. New York Color<br />
100*63 Physicians Formula<br />
100*64 Revlon<br />
100*65 Rimmel<br />
100*66 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 14<br />
11/01/<strong>2011</strong><br />
PRESSED POWDER (FEMALES) LIPSTICK & LIP GLOSS (FEMALES)<br />
------------------------ ------------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
100*67 Total 101*03 Total<br />
Brands: Types:<br />
100*68 Almay 101*04 Lipcolor in Compact<br />
100*69 Avon 101*05 Lipstick<br />
100*70 Clinique 101*06 Lipstick in a Pencil<br />
100*71 Cover Girl Clean Make-Up 101*07 Lip Gloss<br />
100*72 Other Cover Girl 101*08 Lip Liners<br />
100*73 Estée Lauder<br />
100*74 Lancôme Dual Finish Brands:<br />
100*75 L’Oréal 101*09 Almay Truly Lasting Color<br />
100*76 Mary Kay 101*10 Other Almay<br />
100*77 Maybelline 101*11 Avon<br />
100*78 Neutrogena 101*12 @Bobbi Brown<br />
100*79 N.Y.C. New York Color 101*13 Bonne Bell<br />
100*80 Physicians Formula 101*14 Burt’s Bees<br />
101*01 Revlon 101*15 Chanel<br />
101*02 Other 101*16 Clinique<br />
101*17 Cover Girl Outlast<br />
101*18 @#Cover Girl Shineblast<br />
101*19 Cover Girl Wetslicks<br />
101*20 Other Cover Girl<br />
101*21 Elizabeth Arden<br />
101*22 Estée Lauder<br />
101*23 Fashion Fair<br />
101*24 Lancôme<br />
101*25 L’Oréal Colour Riche<br />
101*26 L’Oréal Endless<br />
101*27 @#L’Oréal Infallible<br />
101*28 Other L’Oréal<br />
101*29 M.A.C.<br />
101*30 Mary Kay<br />
101*31 @Maybelline Color Sensational<br />
101*32 Maybelline Moisture Extreme<br />
101*33 Maybelline Superstay<br />
101*34 Other Maybelline<br />
101*35 Merle Norman<br />
101*36 Neutrogena<br />
101*37 N.Y.C. New York Color<br />
101*38 Physicians Formula<br />
101*39 Revlon Colorstay<br />
101*40 Revlon Moon Drops<br />
101*41 Revlon Super Lustrous<br />
101*42 Other Revlon<br />
101*43 Rimmel<br />
101*44 Sally Hansen<br />
101*45 Wet 'n Wild<br />
101*46 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 15<br />
11/01/<strong>2011</strong><br />
EYE SHADOW (FEMALES) EYE LINER (FEMALES)<br />
-------------------- -------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
101*47 Total 101*76 Total<br />
Types: Types:<br />
101*48 Crayon/Pencil 101*77 Cake<br />
101*49 Cream 101*78 Liquid<br />
101*50 Powder 101*79 Pen (Felt Tip)<br />
101*80 Pencil<br />
Brands:<br />
101*51 Almay Intense i-Color Brands:<br />
101*52 Other Almay 102*01 Almay Intense i-Color<br />
101*53 Avon 102*02 Other Almay<br />
101*54 @Bobbi Brown 102*03 Avon<br />
101*55 Chanel 102*04 @Bobbi Brown<br />
101*56 Clinique 102*05 @Chanel<br />
101*57 Cover Girl Eye Enhancers 102*06 Clinique<br />
101*58 Other Cover Girl 102*07 Cover Girl Perfect Point Plus<br />
101*59 Elizabeth Arden 102*08 Other Cover Girl<br />
101*60 Estée Lauder 102*09 Estée Lauder<br />
101*61 Lancôme 102*10 Lancôme<br />
101*62 L’Oréal 102*11 L’Oréal<br />
101*63 @M.A.C. 102*12 @M.A.C.<br />
101*64 Mary Kay 102*13 Mary Kay<br />
101*65 Maybelline Expert Wear 102*14 @Maybelline Define-a-Line<br />
101*66 Other Maybelline 102*15 Maybelline Expert Eyes<br />
101*67 Merle Norman 102*16 Maybelline Ultra Liner<br />
101*68 Neutrogena 102*17 Other Maybelline<br />
101*69 Physicians Formula 102*18 Neutrogena<br />
101*70 Revlon ColorStay 102*19 N.Y.C. New York Color<br />
101*71 Other Revlon 102*20 Physicians Formula<br />
101*72 Rimmel 102*21 Prestige<br />
101*73 Victoria's Secret 102*22 Revlon ColorStay<br />
101*74 Wet ’n Wild 102*23 Other Revlon<br />
101*75 Other 102*24 Rimmel<br />
102*25 Victoria's Secret<br />
102*26 Wet 'n Wild<br />
102*27 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 16<br />
11/01/<strong>2011</strong><br />
MASCARA (FEMALES) NAIL CARE PRODUCTS & POLISH (FEMALES)<br />
----------------- -------------------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
102*28 Total 102*63 Total<br />
Types: Types:<br />
102*29 Regular (Not Water Proof/Water Resistant) 102*64 Basecoat<br />
102*30 Water Proof 102*65 Cuticle Care<br />
102*31 Water Resistant 102*66 Polish (Nail Color)<br />
102*67 Strengthener/Hardener<br />
Forms: 102*68 Topcoat<br />
102*32 Curling<br />
102*33 Volume/Thickening Forms:<br />
102*69 Fast Drying<br />
Brands: 102*70 Regular Drying<br />
102*34 Almay One Coat<br />
102*35 Other Almay Brands:<br />
102*36 Avon 102*71 Avon<br />
102*37 Clinique 102*72 @Chanel<br />
102*38 @#Cover Girl LashBlast 102*73 Cover Girl<br />
102*39 Cover Girl LashExact 102*74 Essie<br />
102*40 Cover Girl Professional 102*75 Estée Lauder<br />
102*41 Cover Girl Thick Lash 102*76 @Hard Candy<br />
102*42 Cover Girl VolumeExact 102*77 @Lancôme<br />
102*43 Other Cover Girl 102*78 L'Oréal<br />
102*44 @Dior 102*79 Maybelline<br />
102*45 Estée Lauder 102*80 Nutra Nail Nail Care<br />
102*46 Lancôme 103*01 N.Y.C. New York Color<br />
102*47 @#L’Oréal Double Extend 103*02 OPI<br />
102*48 L’Oréal Voluminous 103*03 Revlon<br />
102*49 Other L’Oréal 103*04 Rimmel<br />
102*50 @M.A.C. 103*05 Sally Hansen Nail Care<br />
102*51 Mary Kay 103*06 Sally Hansen Diamond Strength Polish<br />
102*52 Maybelline Define-A-Lash 103*07 Sally Hansen Hard As Nails Polish<br />
102*53 Maybelline Great Lash 103*08 Sally Hansen Salon Polish<br />
102*54 @Maybelline Lash Stiletto 103*09 Other Sally Hansen Nail Polish<br />
102*55 @Maybelline Pulse Perfection 103*10 Sinful Colors<br />
102*56 Maybelline Volum' Express 103*11 Wet 'n Wild<br />
102*57 Maybelline XXL 103*12 Other<br />
102*58 Other Maybelline<br />
102*59 Neutrogena<br />
102*60 Revlon<br />
102*61 Rimmel<br />
102*62 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 17<br />
11/01/<strong>2011</strong><br />
NAIL POLISH REMOVER (FEMALES) FEMININE HYGIENE DEODORANT/CLEANSING PRODUCTS<br />
----------------------------- ---------------------------------------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
103*13 Total 103*23 Total<br />
Brands: Brands:<br />
103*14 + Cutex (instant) 103*24 Always Wipes<br />
103*15 % Cutex (liquid) 103*25 FDS<br />
103*16 + Pretty Nails (instant) 103*26 Monistat Soothing Care<br />
103*17 + Sally Hansen Kwik-Off (instant) 103*27 Norforms<br />
103*18 % Sally Hansen (liquid) 103*28 Playtex Cleansing Cloths<br />
103*19 Store's Own Brand 103*29 Summer's Eve Feminine Wash<br />
103*20 Other 103*30 Other Summer's Eve<br />
103*31 Vagisil Deodorant Powder<br />
Types: 103*32 Other Vagisil<br />
103*21 + Instant 103*33 Other<br />
103*22 % Liquid<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 18<br />
11/01/<strong>2011</strong><br />
FEMININE HYGIENE DOUCHES (FEMALES) TAMPONS (FEMALES)<br />
---------------------------------- -----------------<br />
Times/Last 30 Days Number in last 30 days<br />
------------------ ----------------------<br />
103*34 Total 103*39 Total<br />
Brands: Types:<br />
103*35 Massengill 103*40 Slender<br />
103*36 Summer's Eve Vinegar & Water 103*41 Regular (Not Slender/Super/Super-Plus)<br />
103*37 Other Summer's Eve 103*42 Super<br />
103*38 Other 103*43 Super-Plus<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.<br />
Brands:<br />
103*44 Kotex Security<br />
103*45 @U by Kotex<br />
103*46 o.b.<br />
103*47 Playtex Gentle Glide<br />
103*48 Playtex Sport<br />
103*49 Tampax Cardboard Applicator<br />
103*50 Tampax Compak<br />
103*51 Tampax Pearl (Plastic Applicator)<br />
103*52 Store's Own Brand<br />
103*53 Other
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 19<br />
11/01/<strong>2011</strong><br />
SANITARY NAPKINS (FEMALES) PANTILINERS (FEMALES)<br />
-------------------------- ---------------------<br />
Number/Last 30 Days Number/Last 30 Days<br />
------------------- -------------------<br />
103*54 Total 103*76 Total<br />
Types: Types:<br />
103*55 Deodorant 103*77 Deodorant<br />
103*56 Non-deodorant 103*78 Non-deodorant<br />
103*79 Odor Absorbing<br />
Kinds:<br />
103*57 Regular (non-winged) Kinds:<br />
103*58 With Wings 103*80 Regular<br />
104*01 Long/Extra Coverage<br />
Brands: 104*02 Thong<br />
103*59 @Always Infinity<br />
103*60 Always Maximum Protection Brands:<br />
103*61 Always Overnight Maxi 104*03 Always Regular<br />
103*62 Always Regular Maxi 104*04 Always Long<br />
103*63 Always Ultra Thin 104*05 Always Maximum Protection<br />
103*64 Other Always 104*06 Other Always<br />
103*65 Kotex Maxi 104*07 Carefree Original<br />
103*66 Kotex Overnight Pads 104*08 Carefree Body Shape<br />
103*67 Kotex Ultra Thin 104*09 Other Carefree<br />
103*68 @U by Kotex 104*10 Kotex Lightdays Regular<br />
103*69 Other Kotex 104*11 Kotex Lightdays Long<br />
103*70 Stayfree Maxi Regular 104*12 Other Kotex Lightdays<br />
103*71 Stayfree Maxi Super 104*13 Tena<br />
103*72 Stayfree Ultra Thin 104*14 @U by Kotex<br />
103*73 Other Stayfree 104*15 Store's Own Brand<br />
103*74 Store's Own Brand 104*16 Other<br />
103*75 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
@DEO-COLOGNES/BODY SPRAYS (FEMALES) (Teenmark Only)<br />
---------------------------------------------------<br />
Times/Last 7 Days<br />
-----------------<br />
104*17 Total<br />
Brands:<br />
104*18 Bath & Body Works<br />
104*19 Body Fantasies<br />
104*20 The Body Shop<br />
104*21 Secret Body Mist<br />
104*22 Victoria's Secret<br />
104*23 Other<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 20<br />
11/01/<strong>2011</strong><br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
PERFUME AND COLOGNE FOR FEMALES<br />
-------------------------------<br />
Times/Last 7 Days<br />
-----------------<br />
104*24 Total<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 21<br />
11/01/<strong>2011</strong><br />
Types:<br />
104*25 Cologne Brands: (CONTINUED)<br />
104*26 Perfume<br />
104*27 After Bath Splash 105*16 White Linen<br />
104*28 Body Spray 105*17 Wind Song<br />
105*18 Other<br />
Brands:<br />
104*29 @#Acqua di Gioia<br />
104*30 Amarige<br />
104*31 Anais Anais<br />
104*32 Armani Code<br />
104*33 Avon<br />
104*34 Baby Phat<br />
104*35 Bath & Body Works<br />
104*36 Beautiful<br />
104*37 @#Belle D'Opium<br />
104*38 Beyond Paradise<br />
104*39 @Body Fantasies<br />
104*40 @Cashmere Mist<br />
104*41 Celine Dion<br />
104*42 Chance<br />
104*43 Chanel No. 5<br />
104*44 Other Chanel<br />
104*45 Chantilly<br />
104*46 Charlie<br />
104*47 ck One<br />
104*48 @Coco Mademoiselle<br />
104*49 Cool Water Woman<br />
104*50 Curious<br />
104*51 Curve<br />
104*52 @DKNY BE DELICIOUS<br />
104*53 Dolce & Gabbana<br />
104*54 Escada<br />
104*55 Escape<br />
104*56 Eternity<br />
104*57 Euphoria<br />
104*58 @#Flowerbomb<br />
104*59 Glow By J.Lo<br />
104*60 Green Tea<br />
104*61 @Gucci<br />
104*62 Happy<br />
104*63 J'adore<br />
104*64 Jean Naté<br />
104*65 Jovan Musk<br />
104*66 Jovan White Musk<br />
104*67 @Juicy Couture<br />
104*68 L’Air du Temps<br />
104*69 Lovely Sarah Jessica Parker<br />
104*70 @Magnifique<br />
104*71 @Marc Jacobs<br />
104*72 Mary Kay<br />
104*73 Miracle<br />
104*74 @#Miss Dior Chérie<br />
104*75 Obsession<br />
104*76 Opium<br />
104*77 Oscar de la Renta<br />
104*78 @Paris Hilton<br />
104*79 Passion<br />
104*80 Pleasures<br />
105*01 Poison<br />
105*02 Polo Sport for Women<br />
105*03 @Prada<br />
105*04 Ralph<br />
105*05 Red Door<br />
105*06 Romance<br />
105*07 @Sensuous<br />
105*08 Shalimar<br />
105*09 Tresor<br />
105*10 Vanilla Fields<br />
105*11 Vera Wang<br />
105*12 @#Very Hollywood<br />
105*13 @Very Irrésistible<br />
105*14 Victoria's Secret<br />
105*15 White Diamonds<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 22<br />
11/01/<strong>2011</strong><br />
AFTERSHAVE LOTION & COLOGNE FOR MALES DISPOSABLE RAZORS<br />
------------------------------------- -----------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
105*19 Total 105*69 Total<br />
Types: Brands:<br />
105*20 After Shave 105*70 Bic Classic Lady<br />
105*21 Cologne 105*71 Bic Comfort 3 Advance<br />
105*72 Bic Comfort Twin<br />
Brands: 105*73 Bic Soleil<br />
105*22 Acqua di Gio 105*74 Bic Twin Select<br />
105*23 Afta 105*75 Other Bic<br />
105*24 Aqua Velva Ice Blue 105*76 Gillette Custom Plus<br />
105*25 Aqua Velva Ice Sport 105*77 Gillette Daisy<br />
105*26 Aqua Velva Musk 105*78 Gillette Good News!<br />
105*27 Armani Code 105*79 Gillette Good News! Plus<br />
105*28 Avon 105*80 Gillette Mach 3<br />
105*29 @Axe 106*01 Gillette Sensor 3<br />
105*30 Beckham Instinct 106*02 @Gillette Venus Disposables<br />
105*31 BOD 106*03 @#Noxzema<br />
105*32 British Sterling 106*04 @Personna<br />
105*33 Brut 106*05 Schick Quattro for Women<br />
105*34 Chrome 106*06 Schick ST<br />
105*35 ck One 106*07 Schick Xtreme 3<br />
105*36 Cool Water 106*08 Other Schick<br />
105*37 Curve 106*09 Other<br />
105*38 @Diesel<br />
105*39 @Dolce & Gabbana<br />
105*40 Drakkar Noir<br />
105*41 English Leather<br />
105*42 Escape For Men<br />
105*43 Eternity For Men<br />
105*44 Gillette<br />
105*45 Grey Flannel<br />
105*46 Hugo Boss<br />
105*47 Joop!<br />
105*48 Jovan Musk<br />
105*49 Kenneth Cole Black<br />
105*50 Kenneth Cole Reaction<br />
105*51 @L’Homme<br />
105*52 McGraw<br />
105*53 Nautica Voyage<br />
105*54 Nivea for Men<br />
105*55 Obsession For Men<br />
105*56 Old Spice<br />
105*57 Pierre Cardin<br />
105*58 Polo Black<br />
105*59 Polo Sport<br />
105*60 Other Polo<br />
105*61 Preferred Stock<br />
105*62 @Sean John<br />
105*63 Skin Bracer<br />
105*64 Stetson<br />
105*65 Stetson Fresh<br />
105*66 Tommy (Hilfiger)<br />
105*67 @Usher VIP<br />
105*68 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 23<br />
11/01/<strong>2011</strong><br />
SHAVING CREAMS OR GELS ELECTRIC SHAVERS<br />
---------------------- ----------------<br />
Times/Last 7 Days Times/Last 7 Days<br />
----------------- -----------------<br />
106*10 Total 106*42 Total<br />
Types: Brands:<br />
106*11 Aerosol 106*43 Braun<br />
106*12 Tube 106*44 Panasonic<br />
106*13 Mug 106*45 Philips Norelco<br />
106*14 Other Type 106*46 Remington<br />
106*47 Other<br />
Kinds:<br />
106*15 Cream<br />
106*16 Foam<br />
106*17 Gel<br />
106*18 Lotion<br />
106*19 Soap<br />
Brands:<br />
106*20 Aveeno Shave Gel<br />
106*21 Barbasol Cream<br />
106*22 Barbasol Gel<br />
106*23 Edge Energy<br />
106*24 Edge Extra Moisturizing<br />
106*25 Edge Extra Protection<br />
106*26 Edge Sensitive Skin<br />
106*27 Other Edge<br />
106*28 Gillette Foamy Cream<br />
106*29 Gillette Foamy Sensitive<br />
106*30 Gillette Fusion Hydra Gel<br />
106*31 Gillette Satin Care<br />
106*32 Gillette Series<br />
106*33 Other Gillette<br />
106*34 Neutrogena Men<br />
106*35 Nivea for Men<br />
106*36 Noxzema<br />
106*37 @#Pure Silk<br />
106*38 Skintimate Shave Cream<br />
106*39 Skintimate Shave Gel<br />
106*40 Williams Lectric Shave<br />
106*41 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 24<br />
11/01/<strong>2011</strong><br />
RAZOR BLADES SORE THROAT REMEDIES & COUGH DROPS<br />
------------ ----------------------------------<br />
Times/Last 7 Days Times/Last 30 Days<br />
----------------- ------------------<br />
106*48 Total 106*68 Total<br />
Brands: Types:<br />
106*49 + Gillette Fusion 106*69 Drops/Lozenges<br />
106*50 +@#Gillette Fusion Power 106*70 Liquid<br />
106*51 % Gillette Mach3 106*71 Spray<br />
106*52 % Gillette Mach3 Turbo 106*72 Strips<br />
106*53 % Gillette M3Power<br />
106*54 & Gillette Sensor Brands:<br />
106*55 & Gillette Sensor Excel 106*73 Cepacol Sore Throat Lozenges<br />
106*56 % Gillette Venus 106*74 Cepacol Sore Throat Spray<br />
106*57 % Gillette Venus Breeze 106*75 Cepastat Lozenges<br />
106*58 % Gillette Venus Embrace 106*76 Chloraseptic Gargle<br />
106*59 @#Schick Hydro 106*77 Chloraseptic Lozenges<br />
106*60 % Schick Intuition 106*78 Chloraseptic Relief Strips<br />
106*61 + Schick Quattro 106*79 Chloraseptic Spray<br />
106*62 % Schick Xtreme 3 106*80 Equate<br />
106*63 Other Schick 107*01 Fisherman's Friend<br />
106*64 Other 107*02 Halls Breezers<br />
107*03 Halls Defense Vitamin C<br />
Types: 107*04 @Halls Naturals<br />
106*65 & Two Blades 107*05 Halls Plus<br />
106*66 % Three Blades 107*06 @#Halls Refresh<br />
106*67 + Four or More Blades 107*07 Halls (Regular)<br />
107*08 Other Halls<br />
107*09 Luden's<br />
107*10 N'ice Lozenges<br />
107*11 Ricola<br />
107*12 Smith Brothers<br />
107*13 Sucrets DM Cough Formula<br />
107*14 Sucrets Lozenges<br />
107*15 Store’s Own Brand<br />
107*16 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 25<br />
11/01/<strong>2011</strong><br />
EYE WASH AND DROPS CONTACT LENS CLEANING/WETTING SOLUTIONS<br />
------------------ ---------------------------------------<br />
Times/Last 30 Days Times/Last 30 Days<br />
------------------ ------------------<br />
107*17 Total 107*49 Total<br />
Types: Types:<br />
107*18 Drops 107*50 Disinfecting Solution<br />
107*19 Wash 107*51 Lens Cleaning Solution<br />
107*52 Lubricating/Rewetting Solutions<br />
Kinds: 107*53 Multipurpose Solutions<br />
107*20 Antihistamine 107*54 Saline Solution<br />
107*21 Dry Eye Protection<br />
107*22 Regular (Not Antihistamine/Dry Eye Brands:<br />
Protection) 107*55 Bausch & Lomb ReNu<br />
107*56 Other Bausch & Lomb<br />
Brands: 107*57 @Clear Care<br />
107*23 Bausch & Lomb Dry Eye 107*58 Opti-Free Express<br />
107*24 Bausch & Lomb Eye Wash 107*59 Opti-Free RepleniSH<br />
107*25 Bausch & Lomb Opcon-A 107*60 Visine for Contacts<br />
107*26 Clear Eyes 107*61 Store's Own Brand<br />
107*27 Clear Eyes ACR 107*62 Other<br />
107*28 GenTeal<br />
107*29 HypoTears<br />
107*30 Murine<br />
107*31 Naphcon-A<br />
107*32 Opti-Free<br />
107*33 Refresh Plus<br />
107*34 Refresh Tears<br />
107*35 @Rohto<br />
107*36 Similasan<br />
107*37 Systane<br />
107*38 Tears Naturale<br />
107*39 TheraTears<br />
107*40 Visine-A<br />
107*41 Visine A.C.<br />
107*42 Visine Advanced Relief<br />
107*43 Visine L.R. Long Lasting<br />
107*44 Visine Tears<br />
107*45 Visine Original<br />
107*46 @#Other Visine<br />
107*47 Store’s Own Brand<br />
107*48 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 26<br />
11/01/<strong>2011</strong><br />
COLD, SINUS AND ALLERGY REMEDIES (NONPRESCR.) HEADACHE REMEDIES AND PAIN RELIEVERS (NONPRESCR.)<br />
--------------------------------------------- -------------------------------------------------<br />
Times/Last 30 Days Times/Last 30 Days<br />
------------------ ------------------<br />
107*63 Total 108*40 Total<br />
Types: Types:<br />
107*64 Aspirin Formula 108*41 Aspirin Formula<br />
107*65 Non-Aspirin Formula 108*42 Non-Aspirin Formula<br />
Kinds: Kinds:<br />
107*66 Caplets 108*43 Caplets<br />
107*67 Capsules 108*44 Capsules<br />
107*68 Effervescent 108*45 Gelcaps<br />
107*69 Liquid 108*46 Liquid<br />
107*70 LiquiGels/LiquiCaps 108*47 Liquid-Gels<br />
107*71 Nasal Sprays 108*48 Powder<br />
107*72 Nasal Strips 108*49 Chewable Tablets<br />
107*73 Tablets 108*50 Other Tablets<br />
Brands: Brands:<br />
107*74 Actifed 108*51 Advil<br />
107*75 Advil Allergy Sinus 108*52 Advil Migraine<br />
107*76 Advil Cold & Sinus 108*53 Advil PM<br />
107*77 @#Advil Congestion Relief 108*54 Aleve<br />
107*78 Airborne 108*55 Alka-Seltzer<br />
107*79 Alavert 108*56 Anacin<br />
107*80 Aleve-D Sinus & Cold 108*57 Ascriptin<br />
108*01 Alka-Seltzer Plus Cold 108*58 Bayer (Aspirin Regimen)<br />
108*02 Alka-Seltzer Plus Cold & Cough 108*59 Bayer (Extra Strength)<br />
108*03 Alka-Seltzer Plus Night-Time 108*60 Bayer Aspirin (Genuine)<br />
108*04 Benadryl Allergy 108*61 Bayer Back & Body Pain<br />
108*05 Benadryl w/Decongestant 108*62 BC Powders<br />
108*06 Other Benadryl 108*63 Bufferin<br />
108*07 Breathe Right 108*64 Ecotrin<br />
108*08 Chlor-Trimeton 108*65 Equate<br />
108*09 Claritin 108*66 Excedrin Extra Strength<br />
108*10 Claritin-D 108*67 Excedrin Migraine<br />
108*11 Cold-Eeze 108*68 Excedrin-PM<br />
108*12 Comtrex 108*69 Excedrin Sinus Headache<br />
108*13 Contac 108*70 Excedrin Tension Headache<br />
108*14 @#Coricidin HBP 108*71 Goody's Powders<br />
108*15 Dimetapp 108*72 Motrin IB<br />
108*16 Equate 108*73 St. Joseph<br />
108*17 Mentholatum Ointment 108*74 Tylenol Arthritis<br />
108*18 Mucinex 108*75 Tylenol 8 Hour<br />
108*19 Robitussin 108*76 Tylenol Extra Strength<br />
108*20 Sinutab 108*77 Tylenol PM<br />
108*21 SudaCare 108*78 Tylenol Regular Strength<br />
108*22 Sudafed Nasal Decongestant 108*79 Generic (No Label)<br />
108*23 Sudafed PE Pressure + Pain 108*80 Store's Own Brand<br />
108*24 Sudafed PE Severe Cold 109*01 Other<br />
108*25 Other Sudafed<br />
108*26 TheraFlu<br />
108*27 TheraFlu Nighttime Severe Cold & Cough<br />
108*28 Tylenol Allergy<br />
108*29 Tylenol Cold<br />
108*30 Tylenol Sinus<br />
108*31 Vicks DayQuil<br />
108*32 Vicks NyQuil<br />
108*33 Vicks NyQuil LiquiCaps<br />
108*34 Vicks VapoRub<br />
108*35 Zicam<br />
108*36 Zyrtec<br />
108*37 Generic (No Label)<br />
108*38 Store's Own Brand<br />
108*39 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 27<br />
11/01/<strong>2011</strong><br />
PRE-MENSTRUAL OR PERIOD PAIN REMEDIES (FEMALES) HEARTBURN, INDIGESTION, GAS & DIARRHEA REMEDIES<br />
----------------------------------------------- -----------------------------------------------<br />
Times/Last 30 Days Times/Last 30 Days<br />
------------------ ------------------<br />
109*02 Total 109*08 Total<br />
Brands: Types:<br />
109*03 Midol Menstrual Complete 109*09 Caplet<br />
109*04 Other Midol 109*10 Liquid<br />
109*05 Pamprin 109*11 Seltzer<br />
109*06 Tylenol Women's Menstrual 109*12 Chewable tablet<br />
109*07 Other 109*13 Other tablet<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.<br />
Brands:<br />
109*14 Alka Seltzer Extra Strength<br />
109*15 Alka Seltzer Original<br />
109*16 Beano<br />
109*17 Gas-X<br />
109*18 Gaviscon<br />
109*19 Imodium AD<br />
109*20 Imodium Multi-Symptom<br />
109*21 Kaopectate<br />
109*22 Maalox<br />
109*23 Mylanta<br />
109*24 Pepcid AC<br />
109*25 Pepcid AC Max Strength<br />
109*26 Pepcid Complete<br />
109*27 Pepto-Bismol Max Strength<br />
109*28 Pepto-Bismol Original<br />
109*29 @Prevacid 24HR (OTC)<br />
109*30 Prilosec OTC<br />
109*31 Rolaids<br />
109*32 Rolaids Extra Strength<br />
109*33 Rolaids Plus Softchews<br />
109*34 Other Rolaids<br />
109*35 Tagamet HB 200<br />
109*36 Tums<br />
109*37 Tums Extra<br />
109*38 Tums Smoothies<br />
109*39 Tums Ultra<br />
109*40 Zantac 75<br />
109*41 Zantac 150<br />
109*42 #Zegerid OTC<br />
109*43 Store’s Own Brand<br />
109*44 Other
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 28<br />
11/01/<strong>2011</strong><br />
PAIN RELIEVING RUBS, LIQUIDS & PATCHES (NONPRESCR.) SUNBURN REMEDIES<br />
--------------------------------------------------- ----------------<br />
Times/Last 30 Days Times/Last 30 Days (in season)<br />
------------------ ------------------------------<br />
109*45 Total 109*75 Total<br />
Types: Types:<br />
109*46 Lotion 109*76 Cream<br />
109*47 Liquid 109*77 Gel<br />
109*48 Ointment 109*78 Spray<br />
109*49 Patch<br />
109*50 @Roll-on Brands:<br />
109*51 Other Type 109*79 Bactine<br />
109*80 Banana Boat<br />
Brands: 110*01 Lanacane Spray<br />
109*52 Absorbine Jr. 110*02 Noxzema<br />
109*53 ActivOn 110*03 Solarcaine<br />
109*54 Aspercreme 110*04 Other<br />
109*55 Bengay<br />
109*56 Blue-Emu<br />
109*57 Campho-Phenique<br />
109*58 Capzasin<br />
109*59 @#Cobroxin<br />
109*60 Flexall<br />
109*61 HeadOn<br />
109*62 Icy Hot<br />
109*63 JointFlex<br />
109*64 Mentholatum Deep Heating Rub<br />
109*65 Mineral Ice<br />
109*66 @Neuragen PN<br />
109*67 Salonpas<br />
109*68 Sportscreme<br />
109*69 Thera-Gesic<br />
109*70 Thermacare<br />
109*71 Tiger Balm<br />
109*72 WellPatch Pads<br />
109*73 Store’s Own Brand<br />
109*74 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 29<br />
11/01/<strong>2011</strong><br />
SUNTAN & SUNSCREEN PRODUCTS VITAMIN AND DIETARY SUPPLEMENTS<br />
--------------------------- -------------------------------<br />
Times/Last 30 Days (in season) Times/Last 7 Days<br />
------------------------------ -----------------<br />
110*05 Total 110*42 Total<br />
Types: Types:<br />
110*06 SPF 1-10 110*43 A<br />
110*07 SPF 15 110*44 Antioxidant Vitamins<br />
110*08 @SPF 30-49 110*45 B Complex<br />
110*09 @SPF 50+ 110*46 B Complex + C<br />
110*47 B-6<br />
Kinds: 110*48 B-12<br />
110*10 Suntan Lotion/Sunscreen 110*49 Beta Carotene<br />
110*11 Sunless Tanner 110*50 C<br />
110*51 Calcium Supplement<br />
Forms: 110*52 D<br />
110*12 Gel 110*53 E<br />
110*13 Lotion 110*54 Echinacea<br />
110*14 Oil 110*55 Folic Acid<br />
110*15 Spray 110*56 Garlic Supplements<br />
110*16 @Stick 110*57 Gingko Biloba<br />
110*17 Tube (cream) 110*58 Ginseng<br />
110*59 Glucosamine<br />
Brands: 110*60 Iron<br />
110*18 Aveeno Continuous Protection 110*61 Multiple Formula<br />
110*19 @Avon 110*62 Multiple Formula with Iron<br />
110*20 Bain de Soleil 110*63 Multiple Formula with Minerals<br />
110*21 Banana Boat 110*64 @Omega 3/Fish Oil<br />
110*22 Banana Boat Sport 110*65 @Probiotic<br />
110*23 Bull Frog 110*66 St. John's Wort<br />
110*24 Bull Frog Mosquito Coast 110*67 Stress Formula<br />
110*25 Clinique 110*68 Zinc<br />
110*26 Coppertone Sport 110*69 Other Type<br />
110*27 Other Coppertone<br />
110*28 Estée Lauder Brands:<br />
110*29 Hawaiian Tropic 110*70 Caltrate 600<br />
110*30 Johnson's Baby Oil 110*71 Centrum<br />
110*31 L’Oreal Sublime Bronze 110*72 Centrum Performance<br />
110*32 Mary Kay 110*73 @Other Centrum<br />
110*33 Neutrogena Sunblock 110*74 Citracal<br />
110*34 Neutrogena Sunless Tanning 110*75 Emergen-C<br />
110*35 Other Neutrogena 110*76 Ester-C<br />
110*36 No Ad 110*77 Nature Made<br />
110*37 Ocean Potion 110*78 Nature’s Bounty<br />
110*38 Panama Jack 110*79 @Nutrilite<br />
110*39 Sea & Ski 110*80 Ocuvite<br />
110*40 @Store’s Own Brand 111*01 One-A-Day Essential<br />
110*41 Other 111*02 One-A-Day Men’s Health<br />
111*03 @One-A-Day Teen Advantage<br />
111*04 One-A-Day Women’s Active Metabolism<br />
111*05 One-A-Day Women’s<br />
111*06 Other One-A-Day<br />
111*07 Os-Cal<br />
111*08 Osteo Bi-Flex<br />
111*09 Rolaids<br />
111*10 Schiff Move Free<br />
111*11 Shaklee<br />
111*12 Sundown<br />
111*13 Viactiv<br />
111*14 Store’s Own Brand<br />
111*15 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 30<br />
11/01/<strong>2011</strong><br />
CHEWING GUM MINTS<br />
----------- -----<br />
Sticks/Pieces Last 7 Days Packages/Last 7 Days<br />
------------------------- --------------------<br />
111*16 Total 111*50 Total<br />
Brands: Types:<br />
111*17 Altoids Gum 111*51 Sugarless<br />
111*18 Bazooka 111*52 Regular (Not Sugarless)<br />
111*19 Big League Chew<br />
111*20 Bubble Yum Brands:<br />
111*21 Bubblicious 111*53 Altoids<br />
111*22 Chiclets 111*54 Breath Savers<br />
111*23 Clorets (Squares) 111*55 Certs<br />
111*24 Dentyne 111*56 Doublemint Twins<br />
111*25 Dubble Bubble 111*57 Eclipse Mints<br />
111*26 5 Gum 111*58 Ice Breakers<br />
111*27 Freshen-Up 111*59 Life Savers<br />
111*28 Fruit Stripe Gum 111*60 Mentos Mint<br />
111*29 Hubba Bubba 111*61 Tic Tac Mint<br />
111*30 Ice Breakers 111*62 Other<br />
111*31 Mentos Gum<br />
111*32 Stride<br />
111*33 Trident Bubble Gum<br />
111*34 @#Trident Layers<br />
111*35 Trident Splash<br />
111*36 Trident Sugarless<br />
111*37 Trident White<br />
111*38 @Trident Xtra Care<br />
111*39 Wrigley's Big Red<br />
111*40 Wrigley's Doublemint<br />
111*41 Wrigley's Eclipse<br />
111*42 Wrigley's Extra<br />
111*43 Wrigley's Freedent<br />
111*44 Wrigley's Juicy Fruit<br />
111*45 Wrigley's Orbit<br />
111*46 Wrigley's Orbit White<br />
111*47 Wrigley's Spearmint<br />
111*48 Wrigley's Winterfresh<br />
111*49 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
CANDY (Regular or King Size)<br />
----------------------------<br />
Indiv. Bars/Boxes/Bags Bought Last 7 Days<br />
-----------------------------------------<br />
111*63 Total<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 31<br />
11/01/<strong>2011</strong><br />
Types:<br />
111*64 Regular Size Brands: (CONTINUED)<br />
111*65 King Size<br />
112*54 @Snickers Dark<br />
Brands: 112*55 Sno-Caps<br />
111*66 Airheads 112*56 Spree<br />
111*67 Almond Joy 112*57 Starburst Fruit Chews<br />
111*68 Baby Ruth 112*58 Sugar Babies<br />
111*69 Bit-O-Honey 112*59 Sugar Daddy<br />
111*70 Brach's Peanut Clusters 112*60 Sweetarts<br />
111*71 Butterfinger 112*61 Take 5<br />
111*72 Cadbury Caramello 112*62 3 Musketeers<br />
111*73 Cadbury Creme Egg 112*63 @3 Musketeers Mint<br />
111*74 Cadbury Fruit and Nut 112*64 Tootsie Rolls<br />
111*75 Cadbury Milk Chocolate 112*65 Twix<br />
111*76 Cadbury Roast Almond 112*66 Twizzlers<br />
111*77 Other Cadbury 112*67 Twizzlers Pull & Peel<br />
111*78 Charleston Chew 112*68 Whatchamacallit<br />
111*79 Chunky 112*69 Whoppers<br />
111*80 Clark 112*70 York Peppermint Pattie<br />
112*01 Dove Chocolate 112*71 Zero<br />
112*02 5th Avenue 112*72 Other<br />
112*03 Ghirardelli<br />
112*04 Goobers<br />
112*05 Good & Plenty<br />
112*06 Green & Black’s<br />
112*07 Heath<br />
112*08 Hershey's-Almond<br />
112*09 @Hershey’s Bliss<br />
112*10 @Hershey’s Extra Dark<br />
112*11 Hershey's Golden Almond<br />
112*12 Hershey's Kisses (Single serving pack)<br />
112*13 Hershey's Kisses with Almonds (Single<br />
serving pack)<br />
112*14 Hershey's Milk Chocolate<br />
112*15 Hershey's Special Dark<br />
112*16 Hershey's Symphony<br />
112*17 Junior Mints<br />
112*18 Kit Kat<br />
112*19 Life Savers Gummies<br />
112*20 @Lindt<br />
112*21 M & M's Almond<br />
112*22 M & M's Dark Chocolate<br />
112*23 M & M’s Dark Chocolate Peanut<br />
112*24 M & M's Milk Chocolate<br />
112*25 M & M's Mini's<br />
112*26 M & M's Mint<br />
112*27 M & M's Peanut<br />
112*28 M & M's Peanut Butter<br />
112*29 Milk Duds<br />
112*30 Milky Way<br />
112*31 Milky Way Midnight<br />
112*32 Mounds<br />
112*33 Mr. Goodbar<br />
112*34 Nerds<br />
112*35 Nestlé Crunch<br />
112*36 Nestlé Milk Chocolate<br />
112*37 Now and Later<br />
112*38 100 Grand<br />
112*39 PayDay<br />
112*40 Push Pop<br />
112*41 Raisinets<br />
112*42 @Red Vines<br />
112*43 Reese's Peanut Butter Cup<br />
112*44 Reese's Pieces<br />
112*45 ReeseSticks<br />
112*46 Reese's White Choc. PB Cup<br />
112*47 Rolo<br />
112*48 Russell Stover<br />
112*49 Skittles<br />
112*50 @Sour Skittles<br />
112*51 Skor<br />
112*52 Snickers<br />
112*53 Snickers Cruncher<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 32<br />
11/01/<strong>2011</strong><br />
PACKAGES OF MINIATURE/LOOSE CANDY HARD ROLL CANDY<br />
--------------------------------- ---------------<br />
Packages/Last 30 days Rolls/Last 7 Days<br />
--------------------- -----------------<br />
112*73 Total 113*52 Total<br />
Brands: Brands:<br />
112*74 After Eight 113*53 Charms<br />
112*75 Almond Joy 113*54 Creme Savers<br />
112*76 Andes Candies 113*55 Jolly Rancher<br />
112*77 Baby Ruth 113*56 Life Savers<br />
112*78 Brach's Candy Corn 113*57 Mentos Mixed Fruit<br />
112*79 Brach's Jelly Beans 113*58 Sweet 'n Low Sugar Free<br />
112*80 Brach's Pick-A-Mix 113*59 Werther's Original<br />
113*01 Butterfinger 113*60 Other<br />
113*02 Cadbury Mini Eggs<br />
113*03 DeMet's Treasures<br />
113*04 Dove Promises Chocolate<br />
113*05 @Dum Dum Pops<br />
113*06 Hershey's-Almond<br />
113*07 @Hershey’s Bliss<br />
113*08 Hershey's Hugs<br />
113*09 Hershey's Kisses<br />
113*10 Hershey's Kisses with Almonds<br />
113*11 Hershey's Krackel<br />
113*12 Hershey's Milk Chocolate<br />
113*13 Hershey's Miniatures<br />
113*14 Hershey's Nuggets<br />
113*15 Jelly Belly Beans<br />
113*16 Jolly Rancher Fruit Chews<br />
113*17 Jolly Rancher Gummies<br />
113*18 Jolly Rancher Hard Candy<br />
113*19 Junior Mints Minis<br />
113*20 Kraft Caramels<br />
113*21 Life Savers<br />
113*22 Life Savers Gummies<br />
113*23 M & M's Almond<br />
113*24 M & M'S Milk Chocolate<br />
113*25 M & M's Peanut<br />
113*26 M & M's Peanut Butter<br />
113*27 @M & M’s Premiums<br />
113*28 Milk Duds<br />
113*29 Milky Way<br />
113*30 Mounds<br />
113*31 Mr. Goodbar<br />
113*32 Nestlé Crunch<br />
113*33 Raisinets<br />
113*34 Reese's Peanut Butter Cup<br />
113*35 Reese's Pieces<br />
113*36 Rolo<br />
113*37 Skittles<br />
113*38 @Sour Skittles<br />
113*39 Snickers<br />
113*40 Sour Patch Kids<br />
113*41 Starburst Fruit Chews<br />
113*42 Starburst Jellybeans<br />
113*43 Swedish Fish<br />
113*44 3 Musketeers<br />
113*45 Tootsie Rolls<br />
113*46 Twix<br />
113*47 Twizzlers<br />
113*48 Werther's Original<br />
113*49 Whoppers<br />
113*50 York Peppermint Pattie<br />
113*51 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 33<br />
11/01/<strong>2011</strong><br />
SPORTS DRINKS/THIRST QUENCHERS ENERGY DRINKS<br />
------------------------------ -------------<br />
Drinks/Last 30 Days Drinks/Last 30 Days<br />
------------------- -------------------<br />
113*61 Total 113*71 Total<br />
Brands: @Size:<br />
113*62 All Sport 113*72 Shot<br />
113*63 Gatorade 113*73 Regular<br />
113*64 @Gatorade G2<br />
113*65 @#Gatorade Prime Brands:<br />
113*66 @#Gatorade Recover 113*74 AMP<br />
113*67 Powerade 113*75 @Extreme Energy 6-Hour Shot<br />
113*68 @Powerade Zero 113*76 5-hour Energy<br />
113*69 @SunnyD Intense Sport 113*77 Full Throttle<br />
113*70 Other 113*78 Gatorade Energy Formula<br />
113*79 Monster<br />
113*80 NOS<br />
114*01 Red Bull<br />
114*02 Rockstar<br />
114*03 @6 Hour Power<br />
114*04 SoBe Adrenaline Rush<br />
114*05 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 34<br />
11/01/<strong>2011</strong><br />
DIET COLA DRINKS OTHER DIET SOFT DRINKS, NOT COLAS<br />
---------------- ---------------------------------<br />
Drinks or Glasses/Last 7 Days Drinks or Glasses/Last 7 Days<br />
----------------------------- -----------------------------<br />
114*06 Total 114*25 Total<br />
Kinds: Kinds:<br />
114*07 Plastic Bottles 114*26 Plastic Bottles<br />
114*08 Glass Bottles 114*27 Glass Bottles<br />
114*09 Cans 114*28 Cans<br />
Brands: Brands:<br />
114*10 + Caffeine Free Diet Coke 114*29 + Diet A & W Root Beer<br />
114*11 Coca-Cola Zero 114*30 + Diet Barq's Root Beer<br />
114*12 Diet Cherry Coke 114*31 + Canada Dry Diet Ginger Ale<br />
114*13 Diet Coke 114*32 Diet Dr Pepper<br />
114*14 Diet Coke w/Lime 114*33 + Fresca<br />
114*15 Diet Coke Plus 114*34 Diet Mountain Dew<br />
114*16 + Diet Rite Cola 114*35 + Diet Mug Root Beer<br />
114*17 + Caffeine Free Diet Pepsi 114*36 + Diet Schweppes<br />
114*18 Diet Pepsi 114*37 + Diet 7 UP<br />
114*19 Diet Pepsi Lime 114*38 + Diet Cherry 7 Up<br />
114*20 @Pepsi Max 114*39 + Diet Sierra Mist<br />
114*21 Pepsi One 114*40 + Diet Sprite<br />
114*22 Store's Own Brand 114*41 + Diet Squirt<br />
114*23 Other 114*42 Diet Sunkist Orange<br />
114*43 Other<br />
Forms:<br />
114*24 + Caffeine-free Forms:<br />
114*44 + Caffeine-free<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 35<br />
11/01/<strong>2011</strong><br />
READY TO DRINK ICED TEA REGULAR COLA DRINKS, NOT DIET<br />
----------------------- -----------------------------<br />
Drinks or Glasses/Last 7 Days Drinks or Glasses/Last 7 Days<br />
----------------------------- -----------------------------<br />
114*45 Total 114*58 Total<br />
Types: Kinds:<br />
114*46 Flavored 114*59 Plastic Bottles<br />
114*47 Unflavored 114*60 Glass Bottles<br />
114*61 Cans<br />
Brands:<br />
114*48 Arizona Brands:<br />
114*49 Crystal Light 114*62 + Caffeine Free Coca-Cola<br />
114*50 Gold Peak 114*63 Cherry Coke<br />
114*51 Lipton Brisk 114*64 Coca-Cola Classic<br />
114*52 Lipton's Iced Tea 114*65 Pepsi-Cola<br />
114*53 Nestea 114*66 + Caffeine Free Pepsi<br />
114*54 POM Tea 114*67 Wild Cherry Pepsi<br />
114*55 Snapple 114*68 RC Cola<br />
114*56 @#Turkey Hill 114*69 Store's Own Brand<br />
114*57 Other 114*70 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.<br />
Forms:<br />
114*71 + Caffeine-free
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 36<br />
11/01/<strong>2011</strong><br />
OTHER REGULAR CARBONATED SOFT DRINKS BOTTLED WATER & SELTZER<br />
------------------------------------ -----------------------<br />
Drinks or Glasses/Last 7 Days Drinks or Glasses/Last 7 Days<br />
----------------------------- -----------------------------<br />
114*72 Total 115*32 Total<br />
Kinds: Types:<br />
114*73 Plastic Bottles 115*33 Flavored<br />
114*74 Glass Bottles 115*34 Non-Flavored<br />
114*75 Cans<br />
Kinds:<br />
Brands: 115*35 Sparkling<br />
114*76 + A & W Root Beer 115*36 Non-Sparkling<br />
114*77 + Barq's Root Beer<br />
114*78 + Canada Dry Club Soda Forms:<br />
114*79 + Canada Dry Ginger Ale 115*37 Sweetened<br />
114*80 + Other Canada Dry 115*38 Unsweetened<br />
115*01 + Crush-Orange<br />
115*02 + Dad's Root Beer Brands:<br />
115*03 Dr Pepper 115*39 Aquafina<br />
115*04 Cherry Vanilla Dr Pepper 115*40 Arrowhead<br />
115*05 + Fanta 115*41 Canada Dry Seltzer<br />
115*06 Faygo 115*42 @Capri Sun Roarin’ Waters<br />
115*07 + Hires Root Beer 115*43 Crystal Geyser<br />
115*08 + IBC Root Beer 115*44 Crystal Springs<br />
115*09 + Mello Yello 115*45 Dasani<br />
115*10 Mountain Dew 115*46 Deer Park<br />
115*11 Mountain Dew Code Red 115*47 Deja Blue<br />
115*12 Mountain Dew LiveWire 115*48 Evian<br />
115*13 + Mug Root Beer 115*49 Fiji<br />
115*14 Pibb Xtra 115*50 Fruit²O<br />
115*15 + Seagram's Ginger Ale 115*51 Ice Mountain<br />
115*16 + 7 UP 115*52 Mountain Valley<br />
115*17 + Cherry 7 UP 115*53 @Nestlé Pure Life<br />
115*18 + Schweppes Club Soda 115*54 Ozarka<br />
115*19 + Schweppes Ginger Ale 115*55 Perrier<br />
115*20 + Schweppes Tonic 115*56 Poland Spring<br />
115*21 + Shasta 115*57 Propel<br />
115*22 + Sierra Mist 115*58 S. Pellegrino<br />
115*23 Slice 115*59 Schweppes Seltzer<br />
115*24 + Sprite 115*60 Smartwater (Glacéau)<br />
115*25 + Squirt 115*61 @Snapple Antioxidant<br />
115*26 Sunkist 115*62 SoBe Lifewater<br />
115*27 Vault 115*63 Sparkletts<br />
115*28 + Vernors 115*64 Spring!<br />
115*29 + Welch's Grape Soda 115*65 Vintage Seltzer<br />
115*30 Other 115*66 Vitamin Water (Glacéau)<br />
115*67 Zephyrhills<br />
Forms: 115*68 @Store’s Own Brand<br />
115*31 + Caffeine-free 115*69 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
@FRESH MILK (Teenmark Only)<br />
---------------------------<br />
Drinks or Glasses/Last 7 Days<br />
-----------------------------<br />
115*70 Total<br />
Types:<br />
115*71 Glass Bottle<br />
115*72 Paperboard Carton<br />
115*73 Plastic Jug<br />
115*74 Aseptic (Shelf Stable) Carton<br />
Forms:<br />
115*75 Organic<br />
115*76 Calcium Added/Vitamin Fortified<br />
115*77 Lactose Reduced<br />
Kinds:<br />
115*78 Chocolate Milk Low Fat<br />
115*79 Chocolate Milk Regular<br />
115*80 Whole Milk<br />
116*01 Skim<br />
116*02 1% Low Fat<br />
116*03 2% Low Fat<br />
116*04 Buttermilk<br />
116*05 Other<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 37<br />
11/01/<strong>2011</strong><br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
@FRUIT JUICES & DRINKS (Teenmark Only)<br />
--------------------------------------<br />
Glasses/Average Day<br />
-------------------<br />
116*06 Total<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 38<br />
11/01/<strong>2011</strong><br />
Types:<br />
116*07 Single Serving Bottles Brands: (CONTINUED)<br />
116*08 Single Serving Boxes<br />
116*09 Single Serving Cans 116*74 Store's Own Brand<br />
116*10 Single Serving Pouches 116*75 Other<br />
116*11 Bottled<br />
116*12 Canned<br />
116*13 Carton<br />
Forms:<br />
116*14 Concentrate<br />
116*15 Frozen<br />
116*16 Liquid<br />
Kinds:<br />
116*17 Apple<br />
116*18 Cherry<br />
116*19 Cranberry<br />
116*20 Fruit Punch<br />
116*21 Grape<br />
116*22 Lemonade/Pink Lemonade<br />
116*23 Lemon/Lime<br />
116*24 Orange<br />
116*25 Pineapple<br />
116*26 Pomegranate<br />
116*27 Juice Blends<br />
116*28 Other Kind<br />
Brands:<br />
116*29 Apple & Eve<br />
116*30 Bolthouse Farms<br />
116*31 Capri Sun (Ready to Drink)<br />
116*32 Chiquita<br />
116*33 Crystal Light (Ready To Drink)<br />
116*34 Dole Pineapple Juice<br />
116*35 Dole Blended Juices<br />
116*36 Fuze<br />
116*37 Hawaiian Punch<br />
116*38 Hi-C<br />
116*39 Juicy Juice<br />
116*40 Kool-Aid Bursts<br />
116*41 Kool-Aid Jammers<br />
116*42 Minute Maid<br />
116*43 Minute Maid Coolers<br />
116*44 Minute Maid Light<br />
116*45 Mott's<br />
116*46 Naked<br />
116*47 Nantucket Nectars<br />
116*48 Newman's Own<br />
116*49 Northland Cranberry<br />
116*50 Other Northland<br />
116*51 Ocean Spray Diet<br />
116*52 Ocean Spray Light<br />
116*53 Ocean Spray 100% Juice<br />
116*54 Other Ocean Spray<br />
116*55 Odwalla<br />
116*56 Old Orchard<br />
116*57 POM Wonderful<br />
116*58 ReaLemon<br />
116*59 Seneca<br />
116*60 #Simply Lemonade<br />
116*61 Snapple<br />
116*62 SoBe<br />
116*63 SunnyD<br />
116*64 Sunsweet<br />
116*65 Tree Top<br />
116*66 Tropicana<br />
116*67 Tropicana Twister<br />
116*68 V8 Splash<br />
116*69 Diet V8 Splash<br />
116*70 V8 V-Fusion<br />
116*71 Veryfine<br />
116*72 Welch's Grape<br />
116*73 Other Welch's<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
GIFT CARDS & PREPAID CARDS<br />
--------------------------<br />
Number of cards bought/last 6 months<br />
------------------------------------<br />
116*76 Total<br />
Type:<br />
116*77 @American Express<br />
116*78 @Discover<br />
116*79 MasterCard<br />
116*80 VISA<br />
117*01 @Book Store<br />
117*02 @Coffee Shop/Store<br />
117*03 @Department Store<br />
117*04 @Discount Store<br />
117*05 @Electronics Store<br />
117*06 @Mall<br />
117*07 @Restaurant<br />
117*08 Other<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 39<br />
11/01/<strong>2011</strong><br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
FAST FOOD & DRIVE-IN RESTAURANTS<br />
--------------------------------<br />
Number of Times/Last 30 Days<br />
----------------------------<br />
117*09 Total<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 40<br />
11/01/<strong>2011</strong><br />
Restaurant:<br />
117*10 ! A & W Meal:<br />
117*11 $ Arby's 117*77 Breakfast<br />
117*12 $ Au Bon Pain 117*78 Lunch<br />
117*13 * Baja Fresh Mexican Grill 117*79 Snacks<br />
117*14 + Baskin-Robbins 117*80 Supper/Dinner<br />
117*15 + Ben & Jerry's<br />
117*16 $ Blimpie Subs & Salads Day:<br />
117*17 & Bojangles 118*01 Weekdays<br />
117*18 & Boston Market 118*02 Weekends<br />
117*19 ! Burger King<br />
117*20 = Captain D's How Ordered:<br />
117*21 ! Carl's Jr. 118*03 Eat-in<br />
117*22 ! Checkers 118*04 Home delivery<br />
117*23 & Chick-Fil-A 118*05 Take-out - Drive-thru<br />
117*24 * Chipotle Mexican Grill 118*06 Take-out - Walk-in<br />
117*25 % Chuck E. Cheese 118*07 ! Burgers/Hot Dogs<br />
117*26 & Church's Fried Chicken 118*08 & Chicken<br />
117*27 + Cold Stone Creamery 118*09 * Mexican<br />
117*28 !@Culver’s 118*10 % Pizza/Pasta<br />
117*29 ! Dairy Queen 118*11 $ Sandwich<br />
117*30 * Del Taco 118*12 = Seafood<br />
117*31 % Domino's Pizza 118*13 + Snack<br />
117*32 + Dunkin Donuts<br />
117*33 $ Einstein Bros. Bagel Shop<br />
117*34 & El Pollo Loco<br />
117*35 % Fazoli's<br />
117*36 ! Fuddruckers<br />
117*37 % Godfather's Pizza<br />
117*38 ! Hardee's<br />
117*39 ! Jack in the Box<br />
117*40 @Jimmy John’s<br />
117*41 & KFC<br />
117*42 + Krispy Kreme Doughnuts<br />
117*43 ! Krystal<br />
117*44 % Little Caesars<br />
117*45 = Long John Silver's<br />
117*46 ! McDonald's<br />
117*47 ! Orange Julius<br />
117*48 @Panda Express<br />
117*49 $ Panera Bread<br />
117*50 % Papa John's<br />
117*51 % Papa Murphy's<br />
117*52 % Pizza Hut<br />
117*53 % Pizza Inn<br />
117*54 & Popeyes Chicken<br />
117*55 *@#Qdoba Mexican Grill<br />
117*56 $ Quiznos<br />
117*57 ! Rally's<br />
117*58 % Round Table Pizza<br />
117*59 % Sbarro<br />
117*60 $ Schlotzsky's Deli<br />
117*61 ! Sonic Drive-in<br />
117*62 + Starbucks<br />
117*63 ! Steak 'n Shake<br />
117*64 $ Subway<br />
117*65 * Taco Bell<br />
117*66 * Taco John’s<br />
117*67 * Taco Time<br />
117*68 + TCBY<br />
117*69 @Tim Hortons<br />
117*70 ! Wendy's<br />
117*71 ! Whataburger<br />
117*72 ! White Castle<br />
117*73 ! Wienerschnitzel<br />
117*74 & Wing*Stop<br />
117*75 & Zaxby’s<br />
117*76 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 41<br />
11/01/<strong>2011</strong><br />
FAMILY RESTAURANTS & STEAK HOUSES VIDEO GAMES<br />
--------------------------------- -----------<br />
Number of Times/Last 30 Days @Hours played/last 7 days<br />
---------------------------- -------------------------<br />
118*14 Total 119*02 Total<br />
Restaurant: @Systems:<br />
118*15 Applebee's 119*03 Game Boy<br />
118*16 Baker's Square 119*04 Game Boy Advance/Advance SP<br />
118*17 Benihana 119*05 Nintendo DS<br />
118*18 Bennigans 119*06 Nintendo DSi<br />
118*19 Bertucci's 119*07 Nintendo DSi XL<br />
118*20 Big Boy 119*08 #Nintendo 3DS<br />
118*21 Black Angus Steakhouse 119*09 Nintendo Wii<br />
118*22 Bob Evans Farms 119*10 Sony PlayStation/PS One<br />
118*23 Buffalo Wild Wings 119*11 PlayStation 2 (PS2)<br />
118*24 California Pizza Kitchen 119*12 PlayStation 3 (PS3)<br />
118*25 Carino's Italian Grill 119*13 Sony PSP<br />
118*26 Carrabba's Italian Grill 119*14 PSPgo<br />
118*27 The Cheesecake Factory 119*15 Xbox<br />
118*28 Chevy's 119*16 Xbox 360<br />
118*29 Chili's Grill & Bar 119*17 Other Video Game Systems<br />
118*30 CiCi's Pizza 119*18 Games on Computer<br />
118*31 Cracker Barrel 119*19 Games on Apple iPhone or iPod touch<br />
118*32 Damon's 119*20 Games on other mobile phone or device<br />
118*33 Dave & Buster's<br />
118*34 Denny's @Game types:<br />
118*35 Don Pablo's 119*21 Action/Adventure<br />
118*36 El Torito 119*22 Arcade/Puzzle<br />
118*37 @Famous Dave’s 119*23 Card/Board Games<br />
118*38 Friendly's 119*24 Educational<br />
118*39 Golden Corral 119*25 Exercise/Fitness<br />
118*40 @#Hard Rock Cafe 119*26 Extreme Sports<br />
118*41 HomeTown Buffet 119*27 Fantasy<br />
118*42 Hooters 119*28 Fighting<br />
118*43 Houlihan's 119*29 Music/Dance<br />
118*44 International House of Pancakes (IHOP) 119*30 Racing<br />
118*45 Joe's Crab Shack 119*31 Role-Playing<br />
118*46 Logan's Roadhouse 119*32 Shooter<br />
118*47 Lone Star Steakhouse 119*33 Simulation<br />
118*48 LongHorn Steakhouse 119*34 Sports<br />
118*49 Marie Callenders 119*35 Strategy<br />
118*50 O'Charley's 119*36 War<br />
118*51 Old Country Buffet 119*37 Other<br />
118*52 Olive Garden<br />
118*53 On The Border @#Accessories<br />
118*54 Outback Steakhouse 119*38 PlayStation Move<br />
118*55 Perkins 119*39 Wii Balance Board<br />
118*56 Ponderosa 119*40 Xbox Kinect<br />
118*57 Red Lobster 119*41 Other<br />
118*58 Red Robin<br />
118*59 Romano's Macaroni Grill<br />
118*60 Ruby Tuesday<br />
118*61 Ruth's Chris Steak House<br />
118*62 Ryan's<br />
118*63 Shoney's<br />
118*64 Sizzler<br />
118*65 Smokey Bones<br />
118*66 Texas Roadhouse<br />
118*67 T.G.I. Friday's<br />
118*68 Tony Roma's<br />
118*69 Uno Chicago Grill<br />
118*70 Village Inn Restaurant<br />
118*71 Waffle House<br />
118*72 Other<br />
Meal:<br />
118*73 Breakfast<br />
118*74 Lunch<br />
118*75 Snacks<br />
118*76 Supper/Dinner<br />
Day:<br />
118*77 Weekdays<br />
118*78 Weekends<br />
@How Ordered:<br />
118*79 Eat-in<br />
118*80 Home delivery<br />
119*01 Take-out<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 42<br />
11/01/<strong>2011</strong><br />
BLANK RECORDABLE CDS/DVDS/BLU-RAY DISCS BOOKS<br />
--------------------------------------- -----<br />
Number Bought Last 6 Months Number Bought last 12 months<br />
--------------------------- ----------------------------<br />
119*42 Total 119*57 Total<br />
Kinds: Forms:<br />
119*43 @Blu-ray disc 119*58 Paperback<br />
119*44 CD 119*59 Hardcover<br />
119*45 DVD 119*60 Digital<br />
Brands: Kinds:<br />
119*46 Fuji 119*61 Fiction<br />
119*47 HP 119*62 Non-fiction<br />
119*48 Imation<br />
119*49 Maxell Types:<br />
119*50 Memorex 119*63 Cookbooks<br />
119*51 Panasonic 119*64 Desk Dictionary<br />
119*52 Sony 119*65 Mystery<br />
119*53 TDK 119*66 Novel<br />
119*54 Verbatim 119*67 Biography<br />
119*55 Store's Own Brand 119*68 History<br />
119*56 Other 119*69 Science Fiction<br />
119*70 Children's Books<br />
119*71 Romance<br />
119*72 Personal/Business/Self-help<br />
119*73 Religious (not Bibles)<br />
119*74 @Travel<br />
119*75 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 43<br />
11/01/<strong>2011</strong><br />
FILM & PHOTO PROCESSING BATTERIES<br />
----------------------- ---------<br />
Rolls or packs last 12 months Number/Last 6 Months<br />
----------------------------- --------------------<br />
119*76 Total 119*79 Total<br />
Types: Types:<br />
119*77 35mm (color prints/slides) 119*80 Rechargeable<br />
119*78 Other film 120*01 Throw-away<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.<br />
Brands:<br />
120*02 Duracell<br />
120*03 Duracell PowerPix<br />
120*04 @Duracell Rechargeable<br />
120*05 Duracell Ultra<br />
120*06 eneloop Rechargeables<br />
120*07 Energizer/Energizer Max<br />
120*08 Energizer e2<br />
120*09 @Energizer Lithium<br />
120*10 @Energizer Rechargeable<br />
120*11 Eveready Gold<br />
120*12 Eveready Super Heavy Duty<br />
120*13 Kodak<br />
120*14 Panasonic<br />
120*15 Radio Shack<br />
120*16 Rayovac - Alkaline<br />
120*17 Rayovac - Heavy Duty<br />
120*18 Sony<br />
120*19 Store’s Own Brand<br />
120*20 Other
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 44<br />
11/01/<strong>2011</strong><br />
SNACK MIXES @SNACK CAKES (Teenmark Only)<br />
----------- ----------------------------<br />
Boxes/Last 30 Days Cakes/Last 30 Days<br />
------------------ ------------------<br />
120*21 Total 120*29 Total<br />
Brands: Types:<br />
120*22 Cheerios Snack Mix 120*30 Lowfat<br />
120*23 Cheez-it Party Mix 120*31 Fat Free<br />
120*24 Chex Mix 120*32 Regular (Not Lowfat/Fat Free)<br />
120*25 Gardetto's<br />
120*26 Planters Trail Mix Package Size:<br />
120*27 Ritz Snack Mix 120*33 100 Calorie Pack<br />
120*28 Other 120*34 Other Package Size<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.<br />
Brands:<br />
120*35 Dolly Madison<br />
120*36 Drake's<br />
120*37 Entenmann's<br />
120*38 Hostess CupCakes<br />
120*39 Hostess Twinkies<br />
120*40 Other Hostess<br />
120*41 Little Debbie<br />
120*42 Marinela<br />
120*43 MoonPie<br />
120*44 Nabisco Cakesters<br />
120*45 Tastykake<br />
120*46 Weight Watchers<br />
120*47 Other
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 45<br />
11/01/<strong>2011</strong><br />
@MEAT SNACKS (Teenmark Only) @ICE CREAM, ICE MILK & SHERBET (Teenmark Only)<br />
---------------------------- ----------------------------------------------<br />
Snacks/Last 30 Days Servings/Last 7 Days<br />
------------------- --------------------<br />
120*48 Total 120*60 Total<br />
Types: Types:<br />
120*49 Jerky 120*61 Fat Free<br />
120*50 Meat Sticks 120*62 Light Ice Cream<br />
120*63 Regular Ice Cream<br />
Kinds: 120*64 No Sugar Added Ice Cream<br />
120*51 Beef 120*65 Ice Milk<br />
120*52 Pepperoni 120*66 Sherbet<br />
120*53 Salami 120*67 Fruit Sorbet<br />
Brands: Brands:<br />
120*54 Jack Link's 120*68 Ben & Jerry's<br />
120*55 Oberto 120*69 Blue Bell<br />
120*56 Pemmican 120*70 Blue Bunny<br />
120*57 Slim Jim 120*71 Borden<br />
120*58 Store’s Own Brand 120*72 Breyers<br />
120*59 Other 120*73 Country Rich<br />
120*74 Dean's<br />
120*75 Dove<br />
120*76 Dreyer's Grand<br />
120*77 Dreyer's Slow Churned<br />
120*78 Edy's Grand<br />
120*79 Edy's Slow Churned<br />
120*80 Friendly's<br />
121*01 Häagen-Dazs<br />
121*02 Kemps<br />
121*03 Mayfield<br />
121*04 Starbucks<br />
121*05 Turkey Hill<br />
121*06 Store's Own Brand<br />
121*07 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 46<br />
11/01/<strong>2011</strong><br />
@ICE CREAM BARS, SANDWICHES & BON BONS (Teenmark @FROZEN YOGURT (Teenmark Only)<br />
Only) ------------------------------<br />
-------------------------------------------------<br />
Servings/Last 7 Days<br />
Servings/Last 30 Days --------------------<br />
---------------------<br />
121*39 Total<br />
121*08 Total<br />
Types:<br />
Types: 121*40 Low Fat<br />
121*09 Bars 121*41 Non Fat/Fat Free<br />
121*10 Bon Bons 121*42 Regular (Not Low Fat/Non Fat/Fat Free)<br />
121*11 Cones<br />
121*12 Sandwiches Brands:<br />
121*43 Ben & Jerry's<br />
Brands: 121*44 #Blue Bunny<br />
121*13 Ben & Jerry’s 121*45 Dreyer's<br />
121*14 Blue Bunny 121*46 Edy's<br />
121*15 Borden 121*47 Häagen-Dazs<br />
121*16 Breyers 121*48 Turkey Hill<br />
121*17 Butterfinger Ice Cream Bar 121*49 Store's Own Brand<br />
121*18 Creamsicle 121*50 Other<br />
121*19 Dean's<br />
121*20 Dove Bar<br />
121*21 Dreyer's Dibs<br />
121*22 Edy's Dibs<br />
121*23 Eskimo Pie<br />
121*24 Good Humor Bar<br />
121*25 Häagen-Dazs Bar<br />
121*26 Klondike Bars<br />
121*27 Klondike 100 Calorie<br />
121*28 M & M's<br />
121*29 Milky Way Ice Cream Bar<br />
121*30 Nestlé Crunch Bar<br />
121*31 Nestlé Drumstick Cones<br />
121*32 Nestlé Pops<br />
121*33 The Skinny Cow<br />
121*34 Snicker's Ice Cream Bar<br />
121*35 Weight Watchers Bars<br />
121*36 Weight Watchers Sandwiches<br />
121*37 Store's Own Brand<br />
121*38 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 47<br />
11/01/<strong>2011</strong><br />
@LUNCH COMBINATIONS/KITS (Teenmark Only) @BREAKFAST/CEREAL/GRANOLA BARS (Teenmark Only)<br />
---------------------------------------- ----------------------------------------------<br />
Packages/Last 30 Days Bars/Last 30 Days<br />
--------------------- -----------------<br />
121*51 Total 121*60 Total<br />
Brands: Brands:<br />
121*52 Armour LunchMakers 121*61 Curves Chewy Granola Bars<br />
121*53 Bumble Bee Lunch on the Run 121*62 Entenmann's Multi-Grain Cereal Bar<br />
121*54 Lunchables (Oscar Mayer) 121*63 Fiber One Chewy Bars<br />
121*55 Lunchables Pizza (Oscar Mayer) 121*64 General Mills Milk 'n Cereal Bars<br />
121*56 Oscar Mayer Deli Creations 121*65 Kashi TLC Bars<br />
121*57 StarKist Lunch To-Go 121*66 #Kellogg's FiberPlus Bar<br />
121*58 Store's Own Brand 121*67 Kellogg's Nutri-Grain Bar<br />
121*59 Other 121*68 Kellogg's Rice Krispies Treats<br />
121*69 Kellogg's Special K Bar<br />
121*70 Kudos<br />
121*71 Little Debbie<br />
121*72 Nabisco Chewy Granola Bars<br />
121*73 Nature Valley Granola Bars<br />
121*74 Quaker Cereal Bars<br />
121*75 Quaker Chewy Granola Bars<br />
121*76 Other Quaker<br />
121*77 Sunbelt Fruit & Grain Bars<br />
121*78 Sunbelt Granola Bars<br />
121*79 Store's Own Brand<br />
121*80 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 48<br />
11/01/<strong>2011</strong><br />
@FRUIT SNACKS (Teenmark Only) @FROZEN WAFFLES (Teenmark Only)<br />
----------------------------- -------------------------------<br />
Snacks/Last 30 Days Individual Portions/Last 30 Days<br />
------------------- --------------------------------<br />
122*01 Total 122*16 Total<br />
Brands: Types:<br />
122*02 Betty Crocker Fruit By The Foot 122*17 Buttermilk<br />
122*03 Betty Crocker Fruit Roll-Ups 122*18 Fruit Flavored<br />
122*04 Betty Crocker Fruit Gushers 122*19 Oat Bran<br />
122*05 Other Betty Crocker 122*20 Whole Wheat<br />
122*06 Brach's Fruit Snacks 122*21 Regular Type<br />
122*07 Farley’s Fruit Snacks<br />
122*08 Kellogg's Yogos Brands:<br />
122*09 Ocean Spray Craisins 122*22 Aunt Jemima<br />
122*10 Sunkist Fruit Snacks 122*23 Eggo Blueberry<br />
122*11 Sun-Maid Raisins 122*24 Eggo Cinnamon Toast<br />
122*12 Sunsweet Fruit Snacks 122*25 Eggo Homestyle Waffles<br />
122*13 Welch’s Fruit Snacks 122*26 Eggo Nutri-Grain Waffles<br />
122*14 Store's Own Brand 122*27 Eggo Strawberry<br />
122*15 Other 122*28 Other Eggo Waffles<br />
122*29 Kashi<br />
122*30 Krusteaz Waffles<br />
122*31 Store's Own Brand<br />
122*32 Other<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
@BREAKFAST CEREALS (COLD) (Teenmark Only)<br />
-----------------------------------------<br />
Individual Portions/Last 7 Days<br />
-------------------------------<br />
122*33 Total<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 49<br />
11/01/<strong>2011</strong><br />
Brands:<br />
122*34 * Basic 4 Brands: (CONTINUED)<br />
122*35 & Bear Naked Granola<br />
122*36 + Cap'n Crunch (Regular) 123*27 + Post Honeycomb<br />
122*37 + Cap'n Crunch Crunchberries 123*28 + Post Honey Nut Shredded Wheat<br />
122*38 + Cap'n Crunch Peanut Butter Crunch 123*29 + Post Maple Pecan Crunch<br />
122*39 & Cascadian Farm 123*30 + Post Pebbles (Cocoa)<br />
122*40 * Cheerios 123*31 + Post Pebbles (Fruity)<br />
122*41 + Apple Cinnamon Cheerios 123*32 * Post Raisin Bran<br />
122*42 + Berry Burst Cheerios 123*33 * Post Regular Size Shredded Wheat<br />
122*43 + Frosted Cheerios 123*34 * Post Spoon Size Shredded Wheat<br />
122*44 * Fruity Cheerios 123*35 * Post Shredded Wheat ’N Bran<br />
122*45 * Honey Nut Cheerios 123*36 Other Post<br />
122*46 * MultiGrain Cheerios 123*37 * Quaker Puffed Rice<br />
122*47 Oat Cluster Cheerios Crunch 123*38 * Quaker Puffed Wheat<br />
122*48 * Corn Chex 123*39 & Quaker Oatmeal Squares<br />
122*49 + Honey Nut Chex 123*40 + Raisin Nut Bran<br />
122*50 * Multi-Bran Chex 123*41 * Sunbelt<br />
122*51 * Rice Chex 123*42 * Total<br />
122*52 * Wheat Chex 123*43 & Total Raisin Bran<br />
122*53 + Cinnamon Toast Crunch 123*44 + Trix<br />
122*54 + Cocoa Puffs 123*45 * Wheaties<br />
122*55 + Cookie Crisp 123*46 Store's Own Brand<br />
122*56 + Count Chocula 123*47 Other<br />
122*57 + Fiber One<br />
122*58 * General Mills Reese's Peanut Butter Puffs Types:<br />
122*59 * Golden Grahams 123*48 & Natural<br />
122*60 * Honey Nut Clusters 123*49 + Pre-sweetened<br />
122*61 & Kashi GOLEAN Crunch! 123*50 * Regular (Not Natural/Pre-sweetened)<br />
122*62 & Kashi Granola<br />
122*63 & Kashi Heart to Heart<br />
122*64 & Other Kashi<br />
122*65 * Kellogg's All-Bran<br />
122*66 * Kellogg's All-Bran Complete<br />
122*67 + Kellogg's Apple Jacks<br />
122*68 + Kellogg's Cocoa Krispies<br />
122*69 * Kellogg's Corn Flakes<br />
122*70 + Kellogg's Corn Pops<br />
122*71 + Kellogg's Cracklin' Oat Bran<br />
122*72 * Kellogg's Crispix<br />
122*73 + Kellogg's Froot Loops<br />
122*74 + Kellogg's Frosted Flakes<br />
122*75 + Kellogg's Frosted Mini-Wheats<br />
122*76 + Kellogg's Fruit Harvest<br />
122*77 + Kellogg's Honey Smacks<br />
122*78 & Kellogg's Low Fat Granola<br />
122*79 + Kellogg’s Marshmallow Froot Loops<br />
122*80 * Kellogg's Product 19<br />
123*01 * Kellogg's Raisin Bran<br />
123*02 + Kellogg's Raisin Bran Crunch<br />
123*03 * Kellogg's Rice Krispies<br />
123*04 + Kellogg's Rice Krispies Treats Cereal<br />
123*05 + Kellogg's Smart Start<br />
123*06 * Kellogg's Special K<br />
123*07 + Kellogg’s Special K Chocolatey Delight<br />
123*08 + Kellogg's Special K Red Berries<br />
123*09 + Kellogg's Special K Vanilla Almond<br />
123*10 Other Kellogg's<br />
123*11 * Kix<br />
123*12 * Life<br />
123*13 & Life Cinnamon<br />
123*14 + Lucky Charms<br />
123*15 + Malt-O-Meal<br />
123*16 * Oatmeal Crisp with Almonds<br />
123*17 * Oatmeal Crisp with Raisins<br />
123*18 + Post Banana Nut Crunch<br />
123*19 * Post Blueberry Morning<br />
123*20 + Post Cranberry Almond Crunch<br />
123*21 + Post Frosted Shredded Wheat<br />
123*22 * Post Grape-Nuts<br />
123*23 * Post Grape-Nuts Flakes<br />
123*24 + Post Great Grains<br />
123*25 + Post Honey Bunches of Oats<br />
123*26 & Post Honey Bunches of Oats w/Strawberries<br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
@FROZEN BREAKFASTS (Teenmark Only)<br />
----------------------------------<br />
Individual Portions/Last 30 Days<br />
--------------------------------<br />
123*51 Total<br />
Brands:<br />
123*52 Aunt Jemima Frozen Breakfasts<br />
123*53 Bob Evans<br />
123*54 Hot Pockets Breakfast<br />
123*55 Jimmy Dean Biscuit Sandwiches<br />
123*56 Jimmy Dean Breakfast Bowls<br />
123*57 Jimmy Dean Skillets<br />
123*58 Other Jimmy Dean<br />
123*59 Tennessee Pride<br />
123*60 Weight Watchers Smart Ones<br />
123*61 Store’s Own Brand<br />
123*62 Other<br />
<strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> <strong>VOLUMETRIC</strong> CODEBOOK PAGE 50<br />
11/01/<strong>2011</strong><br />
@ Teenmark database only. # Measured in Teenmark <strong>2011</strong> only.
Volumetric <strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> CODEBOOK Page 1<br />
Index 11/01/11<br />
Page Category<br />
3 Adhesive Bandages<br />
22 Aftershave Lotion & Cologne For Males<br />
12 Bath/Shower Additives (Females)<br />
43 Batteries<br />
42 Blank Recordable CDs/DVDs/Blu-ray Discs<br />
4 Bleach And Depilatories<br />
13 Blusher (Females)<br />
4 Body Powder<br />
7 Body Wash/Shower Gel<br />
42 Books<br />
36 Bottled Water & Seltzer<br />
49 @ Breakfast Cereals (Cold) (Teenmark Only)<br />
47 @ Breakfast/Cereal/Granola Bars (Teenmark Only)<br />
2 Breath Fresheners<br />
31 Candy (Regular Or King Size)<br />
30 Chewing Gum<br />
26 Cold, Sinus And Allergy Remedies (Nonprescr.)<br />
5 Complexion Care Products<br />
25 Contact Lens Cleaning/Wetting Solutions<br />
1 Dental Floss<br />
20 @ Deo-Colognes/Body Sprays (Females) (Teenmark Only)<br />
5 Deodorants And Antiperspirants<br />
34 Diet Cola Drinks<br />
22 Disposable Razors<br />
23 Electric Shavers<br />
33 Energy Drinks<br />
15 Eye Liner (Females)<br />
15 Eye Shadow (Females)<br />
25 Eye Wash And Drops<br />
11 Facial Moisturizers<br />
41 Family Restaurants & Steak Houses<br />
40 Fast Food & Drive-In Restaurants<br />
17 Feminine Hygiene Deodorant/Cleansing Products<br />
18 Feminine Hygiene Douches (Females)<br />
43 Film & Photo Processing<br />
12 Foundation Make-Up (Females)<br />
37 @ Fresh Milk (Teenmark Only)<br />
50 @ Frozen Breakfasts (Teenmark Only)<br />
48 @ Frozen Waffles (Teenmark Only)<br />
46 @ Frozen Yogurt (Teenmark Only)<br />
38 @ Fruit Juices & Drinks (Teenmark Only)<br />
48 @ Fruit Snacks (Teenmark Only)<br />
39 Gift Cards & Prepaid Cards
Volumetric <strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> CODEBOOK Page 2<br />
Index 11/01/11<br />
Page Category<br />
9 Hair Coloring Products (For Use At Home)<br />
8 Hair Conditioners (For Use At Home)<br />
9 Hair Conditioning Treatment (For Use At Home)<br />
10 Hair Sprays (For Use At Home)<br />
11 Hair Styling Gels, Lotions & Mousse<br />
6 Hand & Body Cream, Lotion Or Oil<br />
32 Hard Roll Candy<br />
26 Headache Remedies And Pain Relievers (Nonprescr.)<br />
27 Heartburn, Indigestion, Gas & Diarrhea Remedies<br />
10 Home Permanents And Relaxers (Females)<br />
46 @ Ice Cream Bars, Sandwiches & Bon Bons (Teenmark Only)<br />
45 @ Ice Cream, Ice Milk & Sherbet (Teenmark Only)<br />
3 Lip Care<br />
14 Lipstick & Lip Gloss (Females)<br />
7 Liquid Soaps/Hand Sanitizers<br />
13 Loose Face Powder (Females)<br />
47 @ Lunch Combinations/Kits (Teenmark Only)<br />
16 Mascara (Females)<br />
45 @ Meat Snacks (Teenmark Only)<br />
30 Mints<br />
2 Mouthwash<br />
16 Nail Care Products & Polish (Females)<br />
17 Nail Polish Remover (Females)<br />
34 Other Diet Soft Drinks, Not Colas<br />
36 Other Regular Carbonated Soft Drinks<br />
32 Packages Of Miniature/Loose Candy<br />
28 Pain Relieving Rubs, Liquids & Patches (Nonprescr.)<br />
19 Pantiliners (Females)<br />
21 Perfume And Cologne For Females<br />
6 Personal Care Soaps - Bar<br />
27 Pre-Menstrual Or Period Pain Remedies (Females)<br />
14 Pressed Powder (Females)<br />
24 Razor Blades<br />
35 Ready To Drink Iced Tea<br />
35 Regular Cola Drinks, Not Diet<br />
19 Sanitary Napkins (Females)<br />
8 Shampoo (For Use At Home)<br />
23 Shaving Creams Or Gels<br />
44 @ Snack Cakes (Teenmark Only)<br />
44 Snack Mixes<br />
24 Sore Throat Remedies & Cough Drops<br />
33 Sports Drinks/Thirst Quenchers<br />
28 Sunburn Remedies
Volumetric <strong>2011</strong> GfK <strong>MRI</strong> <strong>TEENMARK</strong>/<strong>TWELVEPLUS</strong> CODEBOOK Page 3<br />
Index 11/01/11<br />
Page Category<br />
29 Suntan & Sunscreen Products<br />
18 Tampons (Females)<br />
1 Toothpaste<br />
41 Video Games<br />
29 Vitamin And Dietary Supplements
Change language