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<strong>Tesla</strong> <strong>Motors</strong><br />
Kurt Kelty<br />
Director, Supply Chain for Powertrain<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.<br />
Battery Technology
<strong>Tesla</strong> <strong>Tesla</strong> Roadster<br />
Sport<br />
• Zero-emissions electric powertrain<br />
• 0-60mph acceleration: 3.7s<br />
• Quarter mile acceleration: 12.7s<br />
• Driving range: 394km (EPA-defined test cycles)<br />
• Carbon fiber body, aluminum chassis<br />
• Full Federal Motor Vehicle Safety Standards (FMVSS) compliant<br />
LIGHTNINGCAR\Mgmt<br />
Presentations\GS Prepared<br />
Managment Presentation<br />
for<strong>Tesla</strong>\<strong>Tesla</strong>_Management<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
<strong>Tesla</strong> <strong>Motors</strong> – 1 st Vehicle<br />
6<br />
‣ 2400 shipped<br />
‣ 4+ years & 34+ million customer miles<br />
‣ <strong>Tesla</strong> Brand – EV leadership, innovation & excellence<br />
‣ Proved EVs are a superior Focused Value ownership experience Lead the<br />
‣ Proven performance, Creation reliability, value & safety Way Forward<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Performance<br />
0-60mph; 4.3 s<br />
(Performance)<br />
Range 265 miles for 85 kWh<br />
Starting Price for 60 kWh $62,400<br />
Started Production June 2012<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Model S – Most Awarded Car of 2013<br />
10<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Model S – Better By Design<br />
11 6<br />
Battery<br />
Pack<br />
Powertrain<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Innovative Interior<br />
13<br />
Maps<br />
&<br />
Audio<br />
Browser<br />
‣ 2x Interior Space – 7 Passengers<br />
‣ Storage Up Front<br />
‣ 17-inch Touchscreen<br />
‣ Upgradable Software<br />
‣ Remote Vehicle Monitoring<br />
‣ Customizable Instrument Cluster<br />
Vehicle<br />
Controls<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Fremont Facility: Expansion<br />
Offices<br />
Paint Shop<br />
Body in White<br />
Final Assembly<br />
Plastics<br />
• 5 million ft 2 / 200+ acres<br />
• 400,000+ unit historical<br />
capacity<br />
• $42MM purchase price<br />
• Equipment purchased at<br />
attractive prices<br />
• Assembly at 20,000<br />
vehicles on single shift<br />
Press Shop<br />
Material Handling<br />
<strong>Tesla</strong> Factory<br />
Fremont, CA<br />
Planned Model S Facilities<br />
Future Programs<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Press Center<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Body Center<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Paint Center<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Assembly Center<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Assembly Center<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Quality Audit<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Model X – A New Vehicle Category<br />
19<br />
Falcon Wing Doors Deployed<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Vehicle Affordability<br />
Gen III – EVs for the Mass Market<br />
20<br />
Third Generation Platform<br />
Second Generation Platform<br />
<strong>Tesla</strong> Gen III Sedan & Crossover<br />
First Generation<br />
<strong>Tesla</strong> Model S<br />
<strong>Tesla</strong> Model X<br />
<strong>Tesla</strong> Roadster<br />
Market Size<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Working with Japanese Suppliers<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
<strong>Tesla</strong>’s Suppliers in Japan<br />
• “Old Japan” Companies – major suppliers to the auto industry<br />
– Panasonic<br />
– Denso<br />
• “New Japan” Companies<br />
– Less involvement to date, probably due to:<br />
• Lack of visibility of capabilities<br />
• Speed that <strong>Tesla</strong> operates<br />
• Communication<br />
– Languages: Japanese staff at <strong>Tesla</strong><br />
– Regular face to face visits<br />
– Engineer stationed in Japan<br />
– Video conferences:<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
What makes Japanese Suppliers Great Partners?<br />
• Understanding of the core technology<br />
– Ask a question get an answer<br />
– Extremely important for making improvements<br />
• Commitment are solid<br />
– delivery promises are kept<br />
• Quality control<br />
– Very few problems<br />
– When problems occur huge effort to solve<br />
• Integrity<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
Challenges for Japanese suppliers<br />
1. Speed!<br />
from concept to production takes too long<br />
2. Inefficiencies<br />
Bureaucratic sales organizations, Elevator ladies<br />
3. Risk Aversion<br />
More risk need to be taken in development and business, overreliance on trading companies, use of L/C<br />
4. Cost<br />
Need to buy more subcomponents from non-Japanese suppliers<br />
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
© Copyright 2013 <strong>Tesla</strong> <strong>Motors</strong>, Inc.
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