S - Global Spa & Wellness Summit

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Victoria Fuller (Panel Leader): Diversity and cultural balance yield unique and indigenous spa cultures. Europe has 47 countries with different languages, cultures, and histories. There is no spa “package”: • France is focused on thalassotherapy • Germany is more focused on wellness and the medical arena • Italy has greater interest in incorporating water into facilities The European spa consumer is: • Well-traveled • Knowledgeable • Discovering new treatments globally • Sophisticated Are Europeans getting the same level of treatment in Europe as they are abroad? Europe has an $18.4 billion spa market—the largest in the world. In 2006, there were 458 million tourist arrivals. 38 million active spa-goers. Will that be sustainable with the increasing gas prices? Page 2
There are 256 million Internet users in the European Union. In the five key markets in the EU, there are 172 million Internet users, which is 56% of the population. Technology and the Internet are vital to the industry - Internet provides a direct link to purchase capabilities and profit potential. Kevin Turnbull: There is a sense of holiday entitlement in Europe. “Forced into leisure” The Baby boomer numbers are rising, this demographic is more health and wellness focused and has more time to adhere to their personal concerns. Page 3
Page 1: General Session Monday, May 19th, 2
Page 5 and 6: • Education: Training and teachin
Page 7: The Global Spa Summit is an interna

S - Global Spa & Wellness Summit

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