1939 LaSalle Production - GM Heritage Center

and has made the revered prestige of Sixteen Cylinder
Cadillac ownership available to a far greater number
of people than ever before.
Such high standards as these set by the Cadillac
Sixteen will never be approached by any fine car for
several years to come. Cadillac engineers are, however,
constantly devoting attention to their masterpiece
through research, testing and development.
Minor refinements are made and adopted from time
to time but no means have yet been discovered which
greatly improve the superlative features already establised.
For these reasons Cadillac Sixteen for 1939
remains substantially unchanged.
The broad Cadillac engineering achievement in the
Sixteen is the car's immeasurable practicality. The
Cadillac Sixteen is the first and only large fine car
incorporating every practical feature of maneuverability
heretofore believed obtainable only on small
models. The Sixteen driver has no consciousness of
unwieldy size or weight.
Fleetwood has designed twelve optional custom
coachwork types for the Sixteen chassis. These Fleetwood
models are illustrated with their dimensional
drawings on the following pages. It is a noteworthy
Fleetwood achievement that these selections embrace
every custom type usually selected by motor car buyers
in fourteen exterior color combinations with harmonizing
interiors.
In addition, for those who desire individual creations
to satisfy their personal fancy, Fleetwood continues to
provide a corps of designers for the purpose. These
craftsmen are masters in the art of most distinctive
motor car design and will comply with every reasonable
request of any purchaser.
9-15-38 -178-