Google Earth GeoSpat oogle Earth GeoSpatial Solution
Google Earth GeoSpat oogle Earth GeoSpatial Solution
Google Earth GeoSpat oogle Earth GeoSpatial Solution
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<strong>G<strong>oogle</strong></strong> <strong>Earth</strong> <strong>GeoSpat</strong>ial <strong>Solution</strong><br />
Map Malaysia 2009<br />
Andrew McGlinchey<br />
April 21, 2009
About <strong>G<strong>oogle</strong></strong><br />
Revenue Profit<br />
Employees Products Awards<br />
$21B in 2008 $13.1B in 2008 21,000 with 50%<br />
YouTube, Blogger<br />
Top company to<br />
in engineering Gmail, <strong>Earth</strong> work for 2007-2009<br />
Global<br />
117 language<br />
interfaces<br />
Search<br />
63% of the<br />
marketshare<br />
Ads<br />
70% of online<br />
advertising<br />
Apps<br />
100s of millions<br />
of users<br />
Platforms<br />
Chrome, Android,<br />
Maps, AppEngine<br />
Sources: ComScore qSearch, April 2008,<br />
<strong>G<strong>oogle</strong></strong> Confidential and Proprietary
<strong>G<strong>oogle</strong></strong> Maps in Southeast Asia
The product - <strong>G<strong>oogle</strong></strong> <strong>Earth</strong>
Workflow of Mapping data<br />
Within an organization<br />
Geospatial Data<br />
GIS Department<br />
Decision Makers<br />
Geospatial data is accessed by GIS engineers with<br />
expensive, technical software to prepare maps for key<br />
decision makers.
Value of <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Enterprise<br />
Public Safety<br />
Map data<br />
Agriculture<br />
Map data<br />
Your own globe<br />
Economic<br />
Development<br />
Map data<br />
Disaster Relief<br />
Map data<br />
Combine all mapping data into one<br />
fast, easy-to-use system accessed by<br />
all users from all departments<br />
<strong>G<strong>oogle</strong></strong> Confidential and Proprietary
What is <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Enterprise?<br />
Internal Map<br />
Data<br />
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong><br />
Fusion Software<br />
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong><br />
Server Software<br />
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong><br />
Client or browser<br />
Imagery<br />
Vector<br />
2D<br />
Maps<br />
Terrain / Ocean<br />
3D<br />
Globe<br />
Internal map data<br />
from existing<br />
systems is input<br />
into GEE<br />
Fusion software<br />
processes data into<br />
3D globes or 2D<br />
browser based<br />
maps<br />
<strong>Earth</strong> Server<br />
software hosts<br />
the globe and<br />
maps<br />
For 1000s of<br />
users on closed<br />
networks
Benefits of <strong>Earth</strong> Enterprise<br />
Create a your own globe for visual<br />
geo data, , viewable by those who are<br />
given access.<br />
Fast, easy-to-use without extensive<br />
training and low cost compared to similar<br />
software.<br />
Works with existing GIS systems and is<br />
complementary to them.
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Pro<br />
Product Description
Largest Fused <strong>Earth</strong> Database Ever Created
How customers use <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Pro<br />
Walmart<br />
Use case: Emergency management. Mapping open stores, trucks<br />
and weather conditions to route needed supplies.<br />
GE Pro features used: GIS data import, GPS tracking, image<br />
overlay<br />
Pioneer Natural Resources<br />
Use case: Drilling group view locations in <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Pro<br />
GE Pro features used: GIS data import, batch address<br />
geocoding, measurement tools<br />
Bell Canada<br />
Use case: Visualizing coverage area and outages for call center<br />
employees<br />
GE Pro features used: Computer based install and licensing, GIS<br />
data import, measurement tools
Benefits of <strong>Earth</strong> Pro<br />
Build on top of the <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> globe<br />
Import GIS data from many sources for<br />
easy visualization<br />
Print and export high resolution images
Energy and Utilities
Case Study: Statoil Hydro<br />
<strong>Solution</strong>:<br />
Combined map data into 3D globe<br />
for research and development.<br />
Benefits:<br />
• Better field campaign planning<br />
with data sharing between<br />
teams<br />
• Visualizing complex temporal<br />
data with time animation<br />
• Display real time data to make<br />
on-the-fly decisions<br />
"It has transformed every part of the work process….In fact I have never seen a<br />
piece of software implemented so thoroughly, rapidly and completely," says Ole J.<br />
Martinsen, Vice Present for Exploration Research
Pictures worth 1000 words<br />
Electric Transmission Lines
Geographic Systems for Energy and Utilities<br />
Asset Management<br />
Mapping Transmission<br />
Projects<br />
Business Development<br />
Land Management<br />
Visualizing Growth<br />
Public Awareness
Case Study: Virtual Alabama
Problem:<br />
• Large US State with data across departments, counties<br />
• Needs “affordable, scalable, maintainable” system to visualize assets<br />
<strong>Solution</strong>:<br />
• <strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Enterprise selected as visualization platform<br />
o intuitive interface, accessible to non-GIS specialist users<br />
o<br />
powerful enough to integrate large volumes of GIS data<br />
[1] Virtual Alabama Fact sheet http://www.dhs.alabama.gov/virtual_alabama/home.aspx<br />
[2] Virtual Alabama Case Study http://earth.g<strong>oogle</strong>.com/enterprise/virtual_alabama.html
<strong>G<strong>oogle</strong></strong> Enterprise Maps and <strong>Earth</strong> Products<br />
<strong>G<strong>oogle</strong></strong> Maps API Premier<br />
• Web based<br />
• API integration: add logic to your maps<br />
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Enterprise<br />
• Build your own globe<br />
• Control who accesses what<br />
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong> Pro<br />
• Build on <strong>G<strong>oogle</strong></strong>’s globe<br />
• Import and view 200 formats of GIS data
<strong>G<strong>oogle</strong></strong> <strong>Earth</strong> in Action
• YouTube “Virtual Alabama”<br />
http://www.youtube.com/watch?v=a-1I0JTWiIY
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