global conference on operations and supply chain management

GLOBAL CONFERENCE ON OPERATIONS AND SUPPLY
CHAIN MANAGEMENT (GCOM 2012)
12-13 MARCH 2012
GOLDEN FLOWER HOTEL
BANDUNG, INDONESIA
CONFERENCE PROCEEDING
ISBN NO: 978-967-5705-06-9
www.<strong>global</strong>research.com.my/proceeding.htm
Organized by
GLOBAL RESEARCH AGENCY
Journal of Global Business and Economics
i
Journal of Global Entrepreneurship
Journal of Global Management
www.<strong>global</strong>research.com.my

GLOBAL CONFERENCE ON OPERATIONS AND SUPPLY
CHAIN MANAGEMENT (GCOM 2012) PROCEEDING
PANEL OF REVIEWERS
*******************************************************************************
****** Fazli Idris
Universiti Kebangsaan Malaysia
Greg Heim
Texas A & M University, USA
Asif Salam
Ryerson University, Canada
Mokhtar Abdullah
Universiti Pertahanan Nasional Malaysia
Khairul Anuar Mohd Ali
Universiti Kebangsaan Malaysia
T Ramayah
Universiti Sains Malaysia
Liong Chong Yeun
Universiti Kebangsaan Malaysia
Nik Mutasim Nik A Rahman
Universiti Kebangsaan Malaysia
Mohd Ezani Mat Hassan
Universiti Kebangsaan Malaysia
.
***************************************************************************************
ii

GLOBAL CONFERENCE ON OPERATIONS AND SUPPLY CHAIN MANAGEMENT (GCOM 2012) aims
to present the latest thinking and research that test, extends, or builds economics theory and
contributes to operation and supply chain management practice. All empirical methods
including, but not limited to, qualitative, quantities, field, laboratory, and combination methodsare
welcome. Theoretical and empirical papers in all areas of supply chain are accepted in this
<strong>conference</strong> proceeding.
All papers at this <strong>conference</strong> proceeding are refereed papers and undergo a blind peer review
process. It also will be available in the website and other open source academic site (i.e RePec)
for a wider view.
PUBLISHED
Published electronically (cd form) and in the website (online softcopy) by GLOBAL RESEARCH
AGENCY (863816-P), No 33-2 Jalan 9/9C, Seksyen 9, 43650 Bandar Baru Bangi, Selangor Darul
Ehsan Malaysia. Phone: +6013-3631355, Fax: +603-89221020.
DISTRIBUTED
Distributed by GLOBAL RESEARCH AGENCY (863816-P). The views expressed in these proceeding
are not necessarily those of the editorial staff or the publisher. All articles in this proceeding,
unless otherwise noted, have undergone a blind review process.
ORDERING INFORMATION
This proceeding can be downloaded online (PDF softcopy) thru the website
www.<strong>global</strong>research.com.my. It does also can be downloading from other website that has been
acknowledgement by our institute/organization.
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The cd form edition and online softcopy edition of this proceeding for advertising purpose can be
asked thru the website www.<strong>global</strong>research.com.my or email us at: info@
<strong>global</strong>research.com.my. Postal address: GLOBAL RESEARCH AGENCY (863816-P), No 33-2 Jalan
9/9C, Seksyen 9, 43650 Bandar Baru Bangi, Selangor Darul Ehsan Malaysia. Phone: +6013-
3631355, Fax: +603-89221020.
COPYRIGHT
It is a condition of publication that author assign copyright or license the publication rights in
their articles, including abstracts, by the authors itself. Authors are themselves responsible for
obtaining permission to reproduce copyright material from other sources.
Copyright © 2012 Global Research Agency. All right reserved. No part of this publication may be
reproduced, stored, transmitted, or disseminated, in any form, or by any means, without prior
written permission from Global Research Agency, to whom all requests to reproduce copyright
material should be directed, in writing.
ABSTARCTING AND INDEXING SERVICES
RePec
Global Research Agency Database
iii

GLOBAL CONFERENCE ON OPERATIONS AND SUPPLY
CHAIN MANAGEMENT (GCOM 2012) PROCEEDING
12-13 MARCH 2012. GOLDEN FLOWER HOTEL, BANDUNG, INDONESIA
CONTENTS
NO
PROCEEDING
& PAGES
001
Page
1 - 22
002
Page
23 - 41
003
Page
42 - 50
004
Page
51 - 65
PAPER TITLE AUTHOR/S COUNTRY
REVERSE LOGISTICS: A
COMPARISON OF ELECTRONIC
WASTE RECYCLING BETWEEN
SWITZERLAND AND EGYPT
EVALUATION ON THE PERCEIVED
BENEFITS AND OBSTACLES OF
TECHNOLOGY IMPLEMENTATION
AND THE ROLE OF
ORGANIZATIONAL CULTURE:
EVIDENCES FROM MALAYSIAN
SMES
AN ANALYSIS OF STEAM COAL
IMPORT LOGISTICS IN INDIA AND
FACTORS EFFECTING THE COSTS IN
THE SUPPLY CHAIN WITH
REFERENCE TO INDIAN POWER
SECTOR
QUALITY STRATEGIES FOR SUPPLY
CHAINS
Dr. Islam El-Nakib
1.Dr. Azmawani Abd
Rahman-Head
2.Siew Imm Ng
3.Murali Sambasivan
4.Syairah Aimi Shahron
1.Mr. T. Bangar Raju,
B.E, PGDBM
2.Dr. K.V. Mohan Rao
3.Dr. B.V.
Ramalingeswara Rao
1.Gisela Lanza
2.Johannes Book
College of International
Transport and Logistics
Arab Academy for
Science, Technology and
Maritime Transport
Alexandria, Egypt.
1.2.Faculty of Economics
and Management,
Universiti Putra
Malaysia, Serdang,
Selangor
3.4.Graduate School of
Management, Universiti
Putra Malaysia, Serdang,
Selangor, Malaysia
1.Research Scholar,
University of Petroleum
and Energy Studies,
Dehradun, India.
2.Associate Dean,
University of Petroleum
and Energy Studies,
Dehradun, India.
3.Faculty & Academic
coordinator
Indian Maritime
University,
Visakhapatnam campus,
India.
Institute of Production
Science (wbk)
KIT - Karlsruhe Institute
of Technology,
Karlsruhe, Germany
iv

005
Page
66 - 78
006
Page
79 - 87
007
Page
88 - 98
008
Page
99 - 115
009
Page
116 - 125
BUYER-SUPPLIER RELATIONSHIP IN
MALAYSIAN PINEAPPLE INDUSTRY
SUPPLY CHAIN
PERCEIVED BENEFITS OF GREEN
LOGISTICS PRACTICES FROM THE
PERSPECTIVE OF MALAYSIAN
FOOD-BASED MANUFACTURERS
IDENTIFICATION OF INPUT-OUTPUT
MODELS FOR SUPPLY CHAINS -
ANALYTICAL AND INTELLIGENT
APPROACHES
BETWEEN HARVESTING AND
PROCESSING IN AGRICULTURAL
CHAINS: A REVIEW OF
INTERMEDIATE STORAGE MODELS
THE USE OF 5S AS SUSTAINABLE
PRACTICES IN MANUFACTURING
SMALL AND MEDIUM-SIZED
ENTERPRISES
v
1.Salini Devi Rajendran
2.Dr. Nitty Hirawaty
Kamarulzaman
3.Nolila Mohd Nawi
4.Zainalabidin
Mohamed
1.Hilda Hussin
2.Dr. Nitty Hirawaty
Kamarulzaman
3.Amin Mahir Abdullah
and
4.Azmawani Abd
Rahman
1.Prof. Péter Várlaki
2.Tibor Vadvári
3.András Rövid
1.Yuanita Handayati
2.Dirk Pieter van Donk
1.Rahim Jamian
2.Assoc. Prof. Dr.
Mohd Nizam Ab
Rahman
3.Ahmad Rasdan Ismail
4.Nik Zainuddin Nik
Ismail
Department of
Agribusiness and
Information System,
Faculty of Agriculture,
Universiti Putra Malaysia
1.2.3.Department of
Agribusiness and
Information Systems,
Faculty of Agriculture,
Universiti Putra Malaysia
Selangor, Malaysia
4.Department of
Management and
Marketing, Faculty of
Economics and
Management,
Universiti Putra Malaysia
1.2.System Theory
Laboratory, Széchenyi
István University,
3.Óbuda University, John
von Neumann Faculty of
Informatics, Budapest
Hungary
1.Faculty of Economics
and Business
Department of
Operations
School of Business and
Management ITB –
University of Groningen,
Netherland
2.Faculty of Economics
and Business
Department of
Operations
University of Groningen,
Netherland
1.Manufacturing Section
Universiti Kuala Lumpur
Malaysian Spanish
Institute, Kulim, Kedah
2.Dept. of Mechanical &
Materials Engineering,
Faculty of Engineering &
Built Environment
Universiti Kebangsaan
Malaysia
3.Faculty of Mechanical
Engineering
Universiti Malaysia

010
Page
126 - 147
011
Page
148 - 170
012
Page
171 - 187
EXAMINING THE FLOWS OF
INFORMATION IN SUPPLY CHAINS:
A STUDY ON PHARMACEUTICAL
COMPANIES IN THE EGYPTIAN
MARKET
THE IMPACT OF TOTAL QUALITY
MANAGEMENT (TQM) ON
HOSPITAL PERFORMANCE IN THE
JORDANIAN HOSPITALS: AN
EMPIRICAL EVIDENCE (MEDICAL
LEADERS' PERSPECTIVES)
VALIDATING OPERATIONS
FLEXIBILITY USING CONFIRMATORY
FACTOR ANALYTICS APPROACH:
EVIDENCE FROM INDONESIAN
SERVICE FIRMS
Dr. Islam El-Nakib
1.Assoc. Prof. Dr.
Khairul Anuar Mohd Ali
2.Main Naser
Alolayyan
3.Assoc. Prof. Dr. Fazli
Idris
1. Assoc. Prof. Dr. Fazli
Idris
2.Assoc. Prof. Dr. Nik
Mutasim Nik Abd
Rahman
3.Mohd Ezani Mat
Hassan
4.Nordin Jusoh
5.Main Naser
Alolayyan
Pahang
4.Hicom-Yamaha
Manufacturing
(Malaysia) Sdn. Bhd.
College of International
Transport and Logistics
Arab Academy for
Science, Technology and
Maritime Transport
1.3.UKM-Graduate
School of Business,
Universiti Kebangsaan
Malaysia (UKM),
Selangor, Malaysia.
2.Department of Quality
and Productivity
Improvement, School of
Mathematical Sciences,
Faculty of Science and
Technology, Universiti
Kebangsaan Malaysia
(UKM) Selangor,
Malaysia;
1.2.3.UKM-Graduate
School of Business,
Universiti Kebangsaan
Malaysia, 43600 UKM
Bangi, Selangor,
Malaysia
4.Faculty of Economic
and Management,
Universiti Kebangsaan
Malaysia, 43600 UKM
Bangi, Selangor,
Malaysia
5.Department of Quality
and Productivity
Improvement, School of
Mathematical Sciences,
Faculty of Science and
Technology, Universiti
Kebangsaan Malaysia
(UKM), 43600 UKM
Bangi, Selangor,
Malaysia
vi

013
Page
188 - 199
014
Page
200 - 212
015
Page
213 - 225
016
Page
226 - 238
017
Page
239 - 248
PLS APPLICATION IN JOURNAL OF
OPERATIONS MANAGEMENT: A
REVIEW
MEASURING THE IMPACT OF
ISO9000 ADOPTION ON BUSINESS
PERFORMANCE: THE CASE OF
MALAYSIAN SMEs
VALUES-BASED BUSINESS
EXCELLENCE MODEL: A NEW
PERSPECTIVE FOR ORGANISATIONS
THE IMPACT OF INTRINSIC AND
EXTRINSIC RELIGIOSITY ON MALAY
OWNER/MANAGERS’ VALUES AND
BUSINESS PERFORMANCE
DATA FORECASTING AS
INSTRUMENT OF RISK
MANAGEMENT IN SUPPLY CHAINS
vii
1.Ida Rosnita binti
Ismail
2.Roshayati binti Abd
Hamid
3.Assoc. Prof. Dr. Fazli
Idris
1.Mokhtar Abdullah
2.Mohammad Omar
3.Bibi Zarjaan Akhbar
Khan
4.Mohd Rashid Ab
Hamid
1.Mokhtar Abdullah
2.Suzilawati Kamarudin
3.Mohd Rashid Ab
Hamid
4.Zainol Mustafa
5.Nur Riza
Mohd.Suradi
6.Wan Rosmanira
Ismail
1.Kamarudin Suzilawati
2.Mokhtar Abdullah
3.Rohaizat Baharun
1.Prof. Richard Lackes
2.Markus Siepermann
1.Faculty of Business
Management, Universiti
Teknologi MARA
2.Faculty of Economy
and Management,
Universiti Kebangsaan
Malaysia
3.UKM-Graduate School
of Business, Universiti
Kebangsaan Malaysia
1.2.3.Faculty of Defence
Studies & Management
Universiti Pertahanan
Nasional Malaysia
4.Faculty of Industrial
Sciences & Technology
Universiti Malaysia
Pahang
1.2.Faculty of Defence
Studies & Management
UniversitiPertahananNas
ional Malaysia
3.Faculty of Science &
Industrial Technology
Universiti Malaysia
Pahang
4.5.6.School of
Mathematical Studies
UniversitiKebangsaan
Malaysia
1.2.Faculty of Strategic
and Defense
Management, National
Defense University
Malaysia
3.Faculty of
Management and
Human Resource,
University Technology
Malaysia
Department of Business
Information
Management
Technische Universität
Dortmund (TU
Dortmund)
Wirtschafts- und
Sozialwissenschaftliche
Fakultät
Lehrstuhl
Wirtschaftsinformatik,
Germany

018
Page
249 - 263
A CRITICAL ANALYSIS OF SUPPLY
CHAIN INTEGRATION IN THE AGRO-
FOOD INDUSTRY
1.Normansyah
Syahruddin
2.Matteo Kalchschmidt
3.Seuring, Stefan
1.2.Department of
Economics and
Management
Technology
Universitá degli Studi di
Bergamo
24044 – Dalmine, Italy
3.Chair for Supply Chain
Management
Universität Kassel
34117 – Kassel, Germany
ORGANIZED BY:
GLOBAL RESEARCH AGENCY
Journal of Global Business and Economics
Journal of Global Entrepreneurship
Journal of Global Management
www.<strong>global</strong>research.com.my
GLOBAL RESEARCH AGENCY (863816-P)
No 33-2 Jalan 9/9C, Seksyen 9,
43650 Bandar Baru Bangi,
Selangor, Malaysia
Tel: +6011-19717110, Hp: +6013-3631355
Fax: +603-89221020
website: www.<strong>global</strong>research.com.my
email: gcom@<strong>global</strong>research.com.my
viii