FOOD BUSINESS RUSSIA 2012 - Global Retail Newsletter

FOOD BUSINESS RUSSIA 2012
XVII International Summit
Renaissance Monarch Hotel
Moscow, 9-10 February 2012
THE NUMBER ONE EVENT FOR GROCERY RETAILERS AND FMCG PRODUCERS IN RUSSIA
THE REGIONS
THE ENGINE OF GROWTH
IN 2012!
500 participants - grocery retailers, manufacturers,
distributors and suppliers to the industry
75+ speakers
90% of the top 30 food retailers by revenue attend
$52 billion collective turnover of the food retailers who attend
Retailers from 52 regions of Russia at one time and
in one place
Comprehensive analysis of the market and demand trends
Meet potential partners and find out about competitors
Store tour of grocery retailers in Moscow on Saturday
Now in its 12th year
Supported by
The Ministry of Industry and Trade
The Association of Large Retail
Chains of Russia
The Association of
Food Manufacturers
of Russia
Produced by
The leading organizer of business
summits for the retail and
FMCG sectors in Russia
www.foodbusinessrussia.ru

WELCOME TO THE
WORLD OF RUSSIA’S
GROCERY RETAILERS!
Welcome to the largest summit for the
food industry in Russia - one of the
largest consumer markets in the world!
The 17th Congress brings together top level executives from
all the key players - the grocers, manufacturers and distributors
of FMCG products in Russia. Regardless of whether your
company is represented in Russia or just exploring the market,
this summit will give you all the necessary information and
contacts to make the best decisions and relationships going
forward!
The main theme of the Summit 2012 is dedicated to
discussing the opportunities in the regions of Russia. The
key to future growth is here and the ingredients necessary
for success will be discussed at the summit. Despite the
instability of the world economy, Russia’s consumer market
continues to show tremendous opportunities for growth! The
leading players are growing by 30-40% per year. The local
leaders plan to increase their turnovers by 2-3 times in the
short term. In addition, all the major developments for retail
will occur in the regions where we are now seeing powerful
purchasing unions forming from the alliance of leading local
retail chains. The internet will also be examined in detail as
Russia’s regional consumes demonstrate a desire to buy more
and more goods online.
Participation in the Summit gives you the opportunity to
understand and explore the potential and risks inherent in
this large-scale consumer market and to meet with the key
players in the whole country. For Food Business Russia we
will provide complete information about the market and the
key players giving you a great resource to develop Russia’s
grocery retail sector at one time and in one place for your
company.
THE ADVISORY BOARD
OF FOOD BUSINESS RUSSIA 2012
Lev Khasis, Wal-Mart
Global market perspectives
from the key fi gure in Russian
retail, currently Senior Vice-
President of Wal-Mart
Andrey Gusev, X5
Retail Group
The Head of the largest retail
chain in Russia is delivering
further development and
partnerships for X5
Ludovic Holinier,
Auchan Russia
Driving the optimization of
formats and assortment for
Auchan in Russia
Akin Bayer, Metro
Cash & Carry Russia
Delivering a convenience
store format for the group in
the Russian market
Ilya Yacubson, DIXY
The new Head of AKORT (the
association of the largest retail
players in Russia) discusses the
main priorities for the industry
Yuri Nikitin, The
Union of Independent
Retailers (SNSR)
Insights into the new
purchasing unions between
the regional retail chains
Andrey Beskhmelnitsky,
Danone - Unimilk
Creating synergy between
international and Russian
companies
Valery Volkov,
Izhtreyding
Marketing strategies of the
biggest regional grocery chains
OVER 75 SPEAKERS TOTAL!
FOR MORE INFORMATION PLEASE SEE
WWW.FOODBUSINESSRUSSIA.RU
FOOD BUSINESS RUSSIA
PROGRAM 2012
February 9, 2012, Thursday, first day of the Summit
10.00:17.30 Delegate Registration. Delegate service desk open.
Ground floor hall.
10.45:11.45 Morning session
The economic situation. Forecasting developments and
the consequences for the food industry in Russia.
10.45:11.45 Morning session
Demand. Facts and Figures.
11.00:12.00 Welcome coffee break, exhibition. Make appointments
using the online network for delegates – bbcg-kitchen.ru.
12.00:13.30
SUMMIT OPENING
Question and answers session
• STRATEGIES IN the REGIONS
The main events in the food industry of 2012 will take place in the
Russian regions. Consolidation of purchases. The development of the
unique competitive advantages of local chains to resist the expansion
of the purchasing power and the tough business processes of the
federal players. Now – face to face. What competitive strategies do
they both choose? How far are they ready to go in price wars? How
do they see the environment in which they have to co-exist? What
regional policy will international manufacturing companies pursue?
What position will be taken by the owners of local brands?
13.30:14.15 Light lunch, exhibition. Networking.
14.15:15.30
CONFERENCE OF RETAIL DETAILS
M&A 2012:
New understanding for evaluating the value of regional businesses.
Forecasts for further market development and the re-division of the
market. New active process – mergers: arranging transactions and
how to successfully integrate companies.
14.15:15.30
CONFERENCE OF MANUFACTURERS & DISTRIBUTORS
Policy of chains 2012: assortment,
service standards required.
Principal trends in the assortment policy of chains for the current
year. Depth and width of categories, betting on volumes or margins?
Priority goals/parameters in the arrangement of deliveries.
Solutions for the arrangement of service according to the standards
of modern chains. Consolidating resources in merchandising,
logistics, and promo in regional markets.
15.30:16.00 Coffee break, exhibition. Working group (advance
registration):
Discussing the merger process.
16.00:17.15
JOINT PLENARY SESSION
• CONSUMER SAFETY AND HEALTH: STRATEGIES
OF STATE REGULATION.
The goal of the session is to understand the vision of the key officials,
to understand the details of regulator’s policy and law application
in respect of the consumers’ safety and health guarantees.
Fundamental changes are taking place to the licensing, licensed
hours of sale and the excise duties applicable for alcohol, tobacco
and beer.
The first open forum that alcohol, tobacco and beer companies will
have to discuss these issues with government officials.
The problem of safety and food quality will be resolved by way of
the introduction of technical requirements, with penalties if violated,
initially for dairy products, meat and fish.
Undoubtedly sharing the understanding of the fundamental
importance of the task, the modern grocery industry should look
to the long-term and understand step-by-step the regulator’s plans.
What consequences will these changes have for the market. How
will controls be put in place?
17.15:17.30 Coffee break, exhibition. Working group (advance
registration):
Price agreements, legal practice.
17.30:18.45
CONFERENCE OF RETAIL DETAILS
Discussion panel
25% and price agreements.
The key question is the market share of some retailers and the
practice of the Federal Law restricting it. The goal of the discussion
is to discuss the developing system and minimize the risks for
companies of penalties from the Federal Anti-Monopoly Service. To
assess the issues arising from this threat to competition. To discuss
how to protect against fines for “price agreements”.
17.30:18.45
CONFERENCE OF MANUFACTURERS & DISTRIBUTORS
Management of losses.
We analyze in detail the mechanics of the delivery of goods to
chains and find resources for the reduction of losses. New solutions
stock delivery and receipt. Comprehensive quality control.
Preventing fraud. Minimising losses and rejection of product by
retailers.
Food safety and hygiene – minimizing loss from out of date stock.
18.45-22.00 GALA DINNER
In honour of the 20th anniversary of the Decree “On Free Trade”
by the First President of Russia
February 10, 2012, Friday, second day of the Summit
09.00:17.00 Delegate Registration. Delegate service desk open.
Ground floor hall.
09.30:10.00 Morning coffee, exhibition. Networking.
10.00:11.15 JOINT PLENARY SESSION
Discussion panel
• SYSTEM OF REGIONAL DISTRIBUTION
OF GOODS 2012 +
With the consolidation of product distribution in the regions in the
hands of local and federal chains, the problem of systemic changes
in regional distribution arises more and more often and more and
more acutely. The biggest manufacturers, distributors and chains
discuss the future of the arrangement of product distribution and
the allocation of margins within the system.
www.foodbusinessrussia.ru
www.foodbusinessrussia.ru

11.15:12.00 Coffee break, exhibition.
Working group (advance registration required):
Consolidation of regional distribution.
12.00-13.15 JOINT PLENARY SESSION
Blitz presentation sessions
• EFFICIENCY OF OPERATIONS
5 best examples of optimization of manufacturers’ distribution to
retail. The best solutions from the latest practice of retail, logistics,
manufacturers, distributors.
13.15:14.00 Lunch
14.00:15.15 CONFERENCE OF RETAIL DETAILS
Order planning and effective stocking systems.
What parameters of effective management of stocks and out-ofstocks
are the industry standard today? What are the best figures
in the industry? We analyze successful examples (cases) of demand
forecasting and order management. We examine solutions for direct
deliveries and deliveries through regional centers. IT solutions.
14.00:15.15
CONFERENCE OF MANUFACTURERS & DISTRIBUTORS
Structuring the business to work effectively with retail
chains. 5 solutions for optimization.
What is the optimal organization structure for a federal and a
regional company? How are the targets set? What are the parameters
of operational efficiency? How do motivation systems work and
where do they fail? We analyze examples of cost and efficiency
optimization.
15.15-15.45 Coffee break, exhibition. Networking.
15.45:16.45 CONFERENCE OF RETAIL DETAILS
Putting systems for consumer feedback in place.
Digest of 2011-2012 solutions of loyalty and feedback from the
consumer. Photographing in stores, awarding consumers who discover
out of date products, “consumer guarantees” as promo, working with
social networks – what are the results? And, most importantly, how to
use the insights generated to create managerial solutions? Give real
life examples!
15.45:16.45
CONFERENCE OF MANUFACTURERS & DISTRIBUTORS
E-order and auto-order. Platform requirements,
market standards.
We analyze the experience of current electronic ordering systems
of the leading chains. Solutions for working across several different
software programs and ensuring contractors deliver as specified. How
do the main KPIs change when transferring to e-order and auto-order
systems? Formulating the requirements for providers of IT solutions for
the creation of a common platform.
16.45:17.00 Coffee break, exhibition. Networking.
17.00:18.00
PLENARY SESSION
Discussion panel
• CONSOLIDATION OF PURCHASES
The predominant model for resisting the expansion of the biggest
chains to the regions is the consolidation of purchases. Leaders
of Russian and international purchasing groups demonstrate the
advantages of the different models of operational arrangements and
discuss the market prospects of their solutions. Federal chains present
their distribution systems for independent retailers.
18.00... Cocktail reception – Analysing Food Business Russia
2012 results with a glass of champagne on hand!
The Major Grocery Retailers in Russia Companies highlighted in purple attend Food Business Russia
Company Brand Turnover 2010 ‘000s Number of Stores
THE NUMBER ONE EVENT FOR GROCERY RETAILERS
AND FMCG PRODUCERS IN RUSSIA!
Key information:
• 2 days and 1 additional day for the store tour in Moscow
• Expo of products and solutions for the grocery retail industry
• 500 delegates – top level executives of all the leading players: grocery chains, FMCG manufacturers,
distributors and their partners - the leading companies in logistics, retail technology, warehousing, real
estate, equipment, marketing services and management consulting.
• 75 speakers - the heads of the leading companies in the Russian market
• Special sessions for producers focussing on the “how to” of working with Russian grocery retailers
• Quality simultaneous translation of sessions.
• Personal translator available upon request.
TAKING PART IN THE SUMMIT YOU GET:
• Complete, accurate and up to date information about the Russian consumer market and the latest trends.
• A full quorum of market leaders who are available for networking and
meetings at the summit.
• All the regions of Russia attend – saving you huge time and resource in your ability to develop
the Russian market
• This is your opportunity to showcase your products and services to the leading companies that are active
or just entering the Russian market.
• Support from the organizers at every step of your participation!
Locations of
Participants at FBR
CEO: 31%
Director: 42%
Manager: 22%
Other: 5%
X5 Retail Group Pyaterochka, Perecrestok, Karusel 11 248.1 2 469
Tander Magnit 7 777.4 4 055
Aushan Russia Auchan 7 055.3 44
Metro cash&carry Russia Metro cash&carry 3 897.8 57
O’key Group O’key, O’key express 2 722.9 57
Lenta Lenta 2 325. 4 39
DIXY DIXY, Megamart, Minimart 2 133.7 646
Kopeyka Kopeyka (now part of X5) 1 770.0 660
Sedmoy Continent Sedmoy Continent, NushHipermarket 1 525.0 145
Victoria Victoria, Kvartal, Deshevo,Cash (now part of Dixy) 1 115.2 257
Spar Cental Russia Spar 1 029.4 238
Element Trade Monetka, Monetka Super, Right 906.0 235
Maria- Ra Maria- Ra 843.2 274
Green Corporation Liniya 823.5 21
Real.- hypermarket Real 802.0 16
Holiday Holiday, Kora, Holiday classic, Sibiriada 760.2 154
RegionMart Polyana, Chibis 560.0 213
Billa Russia Billa 506.7 72
Gorodskoy Supermarket Azbuka Vkusa 510.5 33
Vester Vester, Vester Hiper, Sosed 415.0 51
Lubavushka Polushka 339.3 104
Magnolia Magnolia 288.5 126
Optovik Essen 256.9 14
Mall Molnia, Molnia express 233.5 30
Vivat- trade Vivat 238.2 51
Atac Atac 220.0 51
Eks Semya, Disco 201.0 51
Pallada torg Sberegayka 104.3 64
ABK Corporation ABK 98.8 38
AT THE SUMMIT YOU
ARE AMONGST
CEO: 31%
Director: 42%
Manager: 22%
Other: 5%
TABLE 3
Retailers FMCG Suppliers Media Associatio
ns
Government
DELEGATES Region 1 43 31 COME 11 8 FROM 4 THE 3
FOLLOWING SECTORS
Retailers: 43%
ACCOUNT CATEGORIES
FMCG: 31%
Category
Amount
Suppliers: 11%
CEO
£ 31.00
Media: 8%
Director
£ 42.00
Associations: 4%
Manager
£ 22.00
Government: 3%
Other
£ 5.00
Total £ 100.00
2010 data provided by RBK, +7495 383-11-12 www.marketing.rbc.ru
www.foodbusinessrussia.ru

ABOUT BBCG
BBCG is recognized in Russia as the leading organiser of B2B
events in several key sectors of the economy. Established in
the 1990s BBCG works closely with the Russian Government,
the leading trade associations, the business media and our
sponsors and delegates. We produce conferences that
address the key issues affecting businesses in Russia today
whilst bringing together the leaders of the industry sectors we
address.
ACCOUNT CATEGORIES
Category
Amount
CEO
£ 31.00
Director
£ 42.00
Manager
£ 22.00
Other
£ 5.00
Total £ 100.00
Venue and Accommodation:
The Renaissance Monarch Hotel,
31A bld.1 Leningradsky prospect, Moscow
Telephone: +7 495-995-14-51
Email: reservations@renaissancemcmoscow.ru
This new hotel is in the center of Moscow and offers
easy accessibility to the city’s major attractions. Summit
delegates have a specially negotiated low room rate, with
limited availability. Please book before December 16th.
We can help you with the reservation and the invitation
necessary for your visa. More information is in our website –
www.foodbusinessrussia.ru
DELEGATE PRICES
Retailers and FMCG Producers:
€1,195 (€800 before December
24th using promotional code BROC
online)
Industry Suppliers: €1,495
(€1,100 before December 24th
using promotional code BROC
online)
Register Online Today at
www.foodbusinessrussia.ru/register.php
For information about partnership opportunities and delegate enquiries please contact:
Dominic Manley BBCG Ltd, 124 New Bond Street, London, W1S 1EJ
+44 (0) 207 193 7863 manley@b2bcg.ru
www.foodbusinessrussia.ru