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STRATEGIC REPORT RESEARCH CATALOGUE SERIES 

SERIES

Table of Contents 

Wireless M2M Research Series 

Fleet Management in Europe – 7th Edition 3 

Fleet Management in the Americas – 2nd Edition 6 

Retail Applications and Wireless M2M – 2nd Edition 9 

The Global Wireless M2M Market – 4th Edition 12 

Consumer Electronics and Wireless M2M – 2nd Edition 15 

Container Tracking and Security 18 

mHealth and Home Monitoring – 4th Edition 21 

ITS in Public Transport 24 

Smart Metering in North America and Asia-Pacific – 2nd Edition 27 

Smart Metering in Europe – 8th Edition 30 

Security Applications and Wireless M2M – 4th Edition 33 

Smart Homes and Home Automation 36 

Car Telematics and Wireless M2M – 5th Edition 39 

LBS Research Series 

Location-Based Advertising and Marketing 42 

Mobile Navigation Services and Devices – 5th Edition 45 

Mobile Location-Based Services – 6th Edition 48 

LBS Platforms and Technologies – 3rd Edition 51 

Mobile VAS Research Series 

Mobile Advertising and Marketing – 5th Edition 54 

The Mobile Application Market 57 

Mobile Money in Emerging Markets 60 

Next Generation Technology Research Series 

Small Cells and Wi-Fi Offloading 63 

Handset Connectivity Technologies – 3rd Edition 66 

The Mobile Broadband Connectivity Market – 6th Edition 69 

Smartphone Markets and Technologies – 2nd Edition 72 

STRATEGIC REPORT RESEARCH CATALOGUE SERIES 

SERIES

M2M Research Series 

Fleet Management 

in Europe 

Fleet management in Europe is the seventh consecutive report 

from Berg Insight analysing the latest developments on the fleet 

management market in this region. 

This strategic research report from Berg Insight provides you with 

150 pages of unique business intelligence, including 5-year industry 

forecasts, expert commentary and real-life case studies on which to 

base your business decisions. 

Highlights from the seventh edition of this report: 

Insights from 40 new executive interviews with market 

leading companies. 

New data on vehicle populations and commercial fleets in 

Europe. 

Comprehensive overview of the fleet management value 

chain and key applications. 

In-depth analysis of market trends and key developments. 

Updated profiles of 67 aftermarket fleet management solution 

providers. 

Summary of OEM propositions from truck, trailer and 

construction equipment brands. 

Revised market forecasts lasting until 2016. 

Order now! 

Please visit our web site to order this 

report and find more information about 

our other titles at www.berginsight.com 

See inside for further details 

Berg Insight’s M2M Research Series 

What are the key business opportunities in the emerging wireless M2M market? 

Berg Insight’s M2M Research Series is a unique series of market reports 

published on a quarterly basis. Each title offers detailed analysis of a specific 

vertical application area such as smart metering, fleet management or vehicle 

telematics. Once per year we also publish summaries of our research with detailed 

forecasts for the Global and European wireless M2M markets, respectively. 

www.berginsight.com


A second wave of market consolidation 

anticipated for 2013 

Fleet management is an ambiguous term used in reference to a wide 

range of solutions for different vehicle-related applications. Berg Insight’s 

definition of a fleet management solution is a vehicle-based system that 

incorporates data logging, satellite positioning and data communication 

to a backoffice application. The history of fleet management solutions 

goes back several decades. On-board vehicle computers first emerged 

in the 1980s and were soon connected to various satellite and terrestrial 

wireless networks. Today mobile networks can provide ubiquitous online 

connectivity at a reasonable cost and mobile computing technology 

delivers very high performance, as well as excellent usability. All of these 

components combined enable the delivery of vehicle management, 

transport management, driver management and mobile workforce 

management applications linking vehicles and enterprise IT systems. 

Commercial vehicle fleets play an essential role in the European economy. 

According to official statistics there were 35.5 million commercial 

vehicles in use in EU23+2 in 2008. The 6.2 million medium and heavy 

trucks accounted for more than 75 percent of all inland transports, forming 

a € 250 billion industry. Approximately 0.7 million buses and coaches 

stood for 9.3 percent of all passenger kilometres. Last but not least, the 

greater part of the 28.6 million light commercial vehicles (LCV) in Europe 

was used by mobile workers and for activities such as distribution of 

goods and parcels. 

Berg Insight is of the opinion that the European fleet management market 

has entered a growth period that will last for several years to come. 

Individual markets may however suffer temporary setbacks, depending 

on the local economic developments. The number of fleet management 

systems in active use is forecasted to grow at a compound annual growth 

rate of 17.9 percent from 2.5 million units at the end of 2011 to 5.7 million 

by 2016. The penetration rate in the total population of non-privately 

owned commercial vehicles is estimated to increase from 8.8 percent in 

2011 to 20.1 percent in 2016. 

A group of international aftermarket solution providers have emerged as 

the leaders on the European fleet management market. Masternaut is 

ranked as the largest player overall in terms of installed base with close 

to 250,000 units deployed, mainly in France and the UK. TomTom Business 

Solutions was the fastest growing vendor also in 2011 and has now 

surpassed 200,000 subscribers. Transics is number one in the 

Million units 

6 

5 

4 

3 

2 

1 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Year 

heavy trucks segment with an estimated 75,000 active units installed. 

Other significant players include European companies such 

as Vehco, Navman Wireless, TRACKER and Trafficmaster and international 

players like Trimble and Qualcomm from the US and the 

South African telematics providers DigiCore and MiX Telematics. 

All major truck manufacturers on the European market offer OEM telematics 

solutions as a part of their product portfolio. Mercedes-Benz, Volvo 

and Scania launched their first products in the 1990s and followed by 

MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and Iveco in 

2008. The products are all supporting the FMS standard and can generally 

be deployed in mixed fleets even if some functionality can be brandspecific. 

A major trend in the past year has been the announcements 

of standard line fitment of fleet management solutions. Since the end of 

2011, Scania is rolling out the Scania Communicator as standard on all 

European markets and includes a four year basic service subscription. 

The new generation of the Actros trucks from Mercedes-Benz contains 

the FleetBoard vehicle computer as standard in all EU27 countries since 

October 2011. Volvo is going in the same direction offering Dynafleet as 

standard in some markets. MAN TeleMatics is since July 2012 standard 

on the new truck model TGX EfficientLine including a 4-month trial for 

the service. 

Nine major merger and acquisition activities took place in Europe during 

2010 and the first half of 2011. In the past twelve months there has been 

a considerable slowdown of activities and no major events occurred. 

Berg Insight anticipates that a second wave of consolidation is likely to 

start in 2013. The latest transaction was done in June 2011 when Transics 

acquired the European activities of CarrierWeb. Francisco Partners 

acquired Masternaut in April 2011 forming the leading player in Europe 

from the Masternaut and Cybit operations. Another acquisition was done 

by Vehco in Sweden that acquired Elomobile in France in March 2011. 

Trimble acquired Punch Telematix in July 2010 and DigiCore acquired in 

the same month Minorplanet in the UK along with the associated businesses 

in the Netherlands, Belgium and Germany. 

This report answers the following questions: 

Is the European fleet management market back on 

a growth track after the economic crisis? 

Will the FM industry consolidate further during 2012 

and 2013? 

What is the geographical and ownership structure of 

commercial vehicle fleets in Europe? 

Who are the leading international and regional 

providers of aftermarket fleet management solutions 

in Europe? 

What offerings are available from truck, trailer and 

construction equipment OEMs? 

What impact will the launch of standard factory 

installed FM systems from the OEMs have on 

the market? 

How will the commercial vehicle telematics industry 

evolve in the future? 

Installed base of active fleet management units (EU27+2 2010–2016)


Executive summary 

1 Commercial vehicle fleets in 

Europe 

1.1 Light commercial vehicles 

1.2 Medium and heavy trucks 

1.3 Buses and coaches 

1.4 Trailers and semi-trailers 

1.5 Off-road construction and 

agriculture equipment 

1.6 Ownership structure 

1.6.1 Statistical estimates by industry and 

company size 

1.6.2 Light commercial vehicle fleets 

1.6.3 Medium and heavy commercial 

vehicle fleets 

2 Fleet management solutions 

2.1 Fleet management infrastructure 

2.1.1 Vehicle segment 

2.1.2 GNSS segment 

2.1.3 Network segment 

2.1.4 Backoffice segment 

2.2 Vehicle management 

2.2.1 Vehicle diagnostics and maintenance 

planning 

2.2.2 Security tracking 

2.3 Driver management 

2.3.1 Driving data registration and analysis 

2.3.2 Eco-driving schemes 

2.3.3 Insurance risk management 

2.4 Operations management 

2.4.1 Routing and navigation 

2.4.2 Transport management 

2.4.3 Mobile workforce management 

2.5 Regulatory compliance and 

reporting 

2.5.1 Digital tachograph data download 

2.5.2 Electronic toll collection 

2.5.3 Other applications 

2.6 Business models 

3 Market forecasts and trends 

3.1 Market analysis 

3.1.1 Installed base and unit shipments 

3.1.2 Regional markets 

3.1.3 Vendor market shares 

3.2 Market drivers and barriers 

3.2.1 Macroeconomic environment 

3.2.2 Regulatory environment 

3.2.3 Competitive environment 

3.2.4 Technology environment 

3.3 Value chain analysis 

3.3.1 Telematics industry players 

3.3.2 Automotive industry players 

3.3.3 Telecom industry players 

3.3.4 IT industry players 

3.4 Future industry trends 

4 OEM products and strategies 

4.1 Truck manufacturers 

4.1.1 Daimler Group 

4.1.2 Volvo Group 

4.1.3 Scania 

4.1.4 MAN Truck & Bus 

4.1.5 DAF Trucks 

4.1.6 Iveco 

4.2 Construction equipment 

manufacturers 

4.2.1 Bobcat and JCB 

4.2.2 Caterpillar 

4.2.3 Hyundai Construction Equipment 

4.2.4 John Deere 

4.2.5 Komatsu 

4.2.6 Volvo CE 

4.3 Trailer manufacturers 

4.3.1 Schmitz Cargobull 

4.3.2 Krone 

4.3.3 Kögel 

4.4 OE suppliers 

4.4.1 Actia 

4.4.2 Continental 

4.4.3 Haldex 

4.4.4 Stoneridge Electronics 

4.4.5 WABCO 

4.5 Hardware and software providers 

4.5.1 Advantech-DLoG 

4.5.2 Aplicom 

4.5.3 Calamp 

4.5.4 Mobile Devices 

4.5.5 Phoenix International 

4.5.6 Pointer Telocation 

4.5.7 Quake Global 

4.5.8 Squarell 

5 International aftermarket 

solution providers 

5.1 DigiCore 

5.2 Garmin and partners 

5.3 Masternaut 

5.4 MiX Telematics 

5.5 Navman Wireless 

5.6 Qualcomm Enterprise Services 

5.7 TomTom Business Solutions 

5.8 Trafficmaster 

5.9 Transics 

5.10 Trimble 

5.11 Vehco 

6 Regional aftermarket 


6.1 Benelux and France 

6.1.1 Eliot 

6.1.2 Fleetlogic 

6.1.3 Geodynamics 

6.1.4 GreenCat 

6.1.5 IT Mobile 

6.1.6 Micpoint 

6.1.7 Novacom Europe 

6.1.8 OCEAN 

6.1.9 Orange Business Services 

6.1.10 RAM Mobile Data 

6.1.11 Traqueur 

6.2 Germany and Central Europe 

6.2.1 AutoGuard 

6.2.2 CVS Mobile 

6.2.3 ETA Automatizari Industriale 

6.2.4 Euro Telematik 

6.2.5 Falcom 

6.2.6 Finder 

6.2.7 Framelogic 

6.2.8 IAV 

6.2.9 Idem 

6.2.10 Mireo 

6.2.11 Mobile Objects 

6.2.12 Sherlog Trace 

6.2.13 Telargo 

6.2.14 Yellowfox 

6.3 The Mediterranean 

6.3.1 Cefin Systems 

6.3.2 Cobra Automotive Technologies 

6.3.3 Coordina 

6.3.4 Datatronics Mobility 

6.3.5 Detector 

6.3.6 Frotcom International 

6.3.7 G4S Telematix 

6.3.8 Inosat 

6.3.9 Loqus 

6.3.10 MobiVision 

6.3.11 Tecmic 

6.4 Nordic countries 

6.4.1 Consafe Logistics 

6.4.2 Fleet 101 

6.4.3 Fleetech 

6.4.4 GateHouse 

6.4.5 Locus 

6.4.6 PocketMobile 

6.5 UK and Ireland 

6.5.1 Aeromark 

6.5.2 Blue Tree Systems 

6.5.3 Celtrak 

6.5.4 FleetMatics 

6.5.5 GreenRoad 

6.5.6 Isotrak 

6.5.7 Lysanda 

6.5.8 Matrix Telematics 

6.5.9 Microlise 

6.5.10 Quartix 

6.5.11 TRACKER Network 

6.5.12 Trakm8 

6.5.13 Transpoco 

6.5.14 Webtech Wireless 

Glossary


Fleet Management 

in the Americas 

Fleet Management in the Americas is the second consecutive 

report from Berg Insight analysing the latest developments on the 

fleet management market in the Americas. 


190 pages of unique business intelligence, including 5-year industry 

forecasts, expert commentary and real-life case studies on which to 


Highlights from this report: 



Data on vehicle populations and commercial fleets in 

Americas. 

Comprehensive overview of the fleet management value 



Updated profiles of 60 aftermarket fleet management solution 

providers. 

Summary of OEM propositions from truck and construction 

equipment brands. 


Order now! 












www.berginsight.com


Automotive OEM activities and new 

regulatory developments favour the fleet 

management market in the Americas 

Fleet management (FM) is an ambiguous term used in reference to a wide 

range of solutions for different vehicle-related applications. Berg Insight’s 

definition of an FM solution is a vehicle-based system that incorporates 

data logging, satellite positioning and data communication to a backoffice 

application. The history of FM solutions goes back several decades. 

On-board vehicle computers first emerged in the 1980s and were soon 

connected to various satellite and terrestrial wireless networks. Today 

mobile networks can provide ubiquitous online connectivity in many 

regions at a reasonable cost and mobile computing technology delivers 

very high performance, as well as excellent usability. All of these components 

combined enable the delivery of vehicle management, transport 

management, driver management and mobile workforce management 

applications linking vehicles and enterprise IT systems. 

Commercial vehicle fleets play an essential role in the economy both 

in North and Latin America. In North America, there are approximately 

12.7 million GVW 3–8 commercial vehicles in use. An estimated 

25.5 million GVW 1–2 vehicles are also owned by enterprises or public 

entities. In Latin America, the number of commercial vehicles in operation 

is estimated to 21.9 million, out of which 5.9 million are heavy 

trucks and 16.0 million are light commercial vehicles. Berg Insight is of 

the opinion that the market for fleet management in the Americas is in 

a growth period which was temporarily slowed down by the financial 

downturn but will continue in the years to come. The advanced North 

American market will remain on a growth track, not the least driven 

by regulatory developments such as CSA and the forthcoming EOBR 

mandate. Latin America is coming from a lower degree of maturity in 

the utilisation of fleet management solutions and will also experience 

an increase in adoption. In many cases, an educational process may 

however be needed in order to increase the awareness among prospective 

users about the potential that FM solutions have beyond mere 

security related features. 

Berg Insight expects the market for fleet management to continue to 

show healthy growth in 2012. In North America, the number of fleet 

management systems in active use is forecasted to grow at a compound 

annual growth rate (CAGR) of 15.9 percent from 2.8 million units in 2011 

to 5.9 million units by 2016. The penetration rate in the total population 

Million units 

6 

5 

4 

3 

2 

1 

0 

2011 

North America 

2012 

2013 

Latin America 

2014 

2015 

2016 

Installed base of active fleet management units (Americas 2011–2016) 

Year 

of non-privately owned commercial vehicles is estimated to increase 

from 7.9 percent in 2011 to 16.4 percent in 2016. In Latin America, the 

number of fleet management systems in use is projected to increase 

from 1.3 million units in 2011, growing at a CAGR of 16.6 percent to 

reach 2.8 million units in 2016. The penetration rate among non-privately 

owned commercial vehicles in the region is estimated to increase from 

5.9 percent in 2011 to 12.8 percent in 2016. 

The market leaders on the fleet management market in the Americas 

include a range of different actors. Qualcomm Enterprise Services is 

ranked as the largest player, with an estimated total installed base of 

approximately 450,000 units in North and Latin America. The company’s 

solutions are targeted at heavy trucks, where the main competitors in 

North America include Xata and PeopleNet. Trimble which previously 

mainly focused on service fleets now has a total installed base of 

360,000 units following the acquisition of PeopleNet. Other actors focusing 

on service fleets include FleetMatics, Networkfleet, NexTraq and 

Wireless Matrix. Several actors also have a broader market scope, covering 

both light and heavy vehicles. Examples include Telogis, Teletrac, 

Zonar Systems and Webtech Wireless. Major Brazilian providers 

include Autotrac, Zatix and OnixSat, each having estimated installed 

bases in the range of 50,000–85,000 units. Other notable actors in Latin 

America include Copiloto Satelital and Grupo UDA in Mexico, Satrack 

in Colombia, and Tastets System and Wisetrack in Chile, each holding 

important positions in their respective countries. 

Most commercial vehicle manufacturers active in the Americas offer 

OEM telematics solutions – either independently or in partnership with 

established FM providers – with examples such as Volvo Link and Ford 

Crew Chief on the US market. Hino Insight was announced in 2011, 

as was Virtual Technician for Daimler’s Freightliner and Western Star 

trucks. Paccar’s TruckerLink service was also introduced during the 

year. Daimler’s FleetBoard and Volvo’s Dynafleet have moreover been 

launched in Brazil, while Scania Fleet Management is rolled out in Latin 

America. MAN Latin America offers the Volksnet solution and Iveco has 

further developed the system Frota Fácil. FM solutions from OEMs have 

not yet been particularly successful in the Americas, but are expected to 

increase in importance in the coming years. 


Will the FM industry consolidate further during 2012? 

How has the economic crisis affected the market for 

fleet management solutions in the Americas? 

What is the geographical structure of commercial 

vehicle fleets in the Americas? 

Who are the leading international and regional 

providers of aftermarket fleet management solutions in 

the Americas? 

What offerings are available from truck and 

construction equipment OEMs? 

How will the regulatory developments in the Americas 

affect the fleet management industry? 

What differences are there between the North and 

Latin American markets? 

How will the commercial vehicle telematics industry 

evolve in the future?


1 Commercial vehicle fleets in 

the Americas 

1.1 The North American commercial 

vehicle market 

1.1.1 Registrations of commercial vehicles 

GVW 3–8 

1.1.2 Manufacturer market shares 

1.1.3 Ownership structure 

1.1.4 Trailers 

1.2 The Latin American commercial 

vehicle market 

1.2.1 Registrations of commercial vehicles 

1.2.2 Manufacturer market shares 

2 Fleet management solutions 

2.1 Fleet management infrastructure 







planning 






2.4 Operations management 

2.4.1 Routing and navigation 


2.4.3 Mobile workforce management 


reporting 

2.5.1 CSA – Compliance, Safety, 

Accountability 

2.5.2 Hours-of-Service and electronic onboard 

recorders 

2.5.3 Fuel tax reporting 

2.5.4 Distracted driving 

2.5.5 Mandatory anti-theft systems in Brazil 

2.5.6 Other applications 




3.1.1 Installed base and unit shipments – 

North and Latin America 



3.2.1 Macroeconomic enviroment 











4.1 Truck manufacturers 

4.1.1 Daimler Group 

4.1.2 Ford 

4.1.3 Hino Trucks 

4.1.4 Iveco 

4.1.5 MAN Latin America 

4.1.6 Navistar 

4.1.7 Paccar 

4.1.8 Scania 

4.1.9 Volvo Group 

4.2 Construction equipment 

manufacturers 

4.2.1 Bobcat and JCB 

4.2.2 Caterpillar 

4.2.3 Hyundai Construction Equipment 

Americas 

4.2.4 John Deere and Hitachi Construction 

Machinery 

4.2.5 Komatsu 

4.2.6 Volvo CE 

5 International aftermarket 


5.1 Digicore 

5.2 Garmin and partners 

5.3 MiX Telematics 

5.4 Navman Wireless 


5.6 Telogis 

5.7 TomTom Business Solutions 

5.8 Trafficmaster 

5.9 Trimble 

5.10 Webtech Wireless 

6 Regional aftermarket solution 

providers 

6.1 North America 

6.1.1 Blue Tree Systems 

6.1.2 BSM Wireless 

6.1.3 Cadec 

6.1.4 CarrierWeb 

6.1.5 Celtrak 

6.1.6 FieldLogix 

6.1.7 Fleet Management Solutions 

6.1.8 Fleetilla 

6.1.9 FleetMatics 

6.1.10 Fleetronix 

6.1.11 Geotab 

6.1.12 GPS North America 


6.1.14 ID Systems – Asset Intelligence 

6.1.15 International Telematics 

6.1.16 Inthinc 

6.1.17 JJ Keller 

6.1.18 Matrix Telematics 

6.1.19 Microlise 

6.1.20 Navtrak 

6.1.21 Networkfleet 

6.1.22 NexTraq 

6.1.23 PeopleNet 

6.1.24 Rand McNally and DriverTech 

6.1.25 Safefreight 

6.1.26 SkyBitz 

6.1.27 Synovia 

6.1.28 Telenav 

6.1.29 TransCore 

6.1.30 Wireless Matrix 

6.1.31 Xata 

6.1.32 Zonar Systems 

6.2 Latin America 

6.2.1 Autotrac 

6.2.2 Coordina 

6.2.3 Copiloto Satelital 

6.2.4 Global Track 

6.2.5 GPS Chile 

6.2.6 Grupo UDA 

6.2.7 High Performance Solutions 

6.2.8 OnixSat 


6.2.10 Sascar 

6.2.11 Satrack 

6.2.12 SECAR 

6.2.13 Tastets System 

6.2.14 Tecnolider 

6.2.15 Ubicamóvil 

6.2.16 Ultra 

6.2.17 Wisetrack 

6.2.18 Zatix 

Glossary


Retail Applications 

and Wireless M2M 

Retail Applications and Wireless M2M is the second consecutive 

report from Berg Insight that gives first-hand insights into the 

adoption of wireless connectivity in the vending, parking, ticketing, 

ATM and POS terminal markets. 


150 pages of unique business intelligence including 5-year industry 

forecasts and expert commentary on which to base your business 

decisions. 

Highlights from the second edition of the report: 

Insights from 40 new executive interviews with market leading 

companies. 

Overview of the payment, vending, parking, transport ticketing 

and ATM industries. 

Summary of industry trends and developments in each vertical 

market segment. 

Updated in-depth profiles of 77 key players in the retail industry. 

Reviews of vendor market shares and competitive dynamics. 

Perspectives on the impact of emerging mobile payment 

services. 

Extensive global and regional market forecasts lasting until 2017. 

Order now! 












www.berginsight.com


Cellular M2M connections in the retail 

industry surpassed 10 million in 2011 

The retail industry is an important vertical for cellular M2M connectivity 

with 10.3 million cellular connections today and a potential market size 

of nearly 80 million POS terminals, ATMs, vending machines, parking 

meters and fare collection devices worldwide. Berg Insight forecasts 

that the number of cellular M2M connections in the retail industry will 

grow at a compound annual growth rate (CAGR) of 21.6 percent to 

reach 33.2 million connections worldwide in 2017. Shipments of cellular 

M2M devices will at the same time increase at a CAGR of 10.7 

percent from 5.2 million units in 2011 to 9.6 million units in 2017. Cellular 

M2M technology enables devices such as POS terminals and ATMs to 

be used at new locations where fixed line connectivity is unavailable 

or impractical. The technology has a more transformational effect on 

markets such as vending and parking, where machine operators need 

to reorganize their operations in order to benefit from the availability of 

real-time information. 

Wireless connectivity has become a very popular option for POS terminals 

and was incorporated in nearly one third of the devices shipped 

in 2011. Berg Insight forecasts that the installed base of cellular POS 

terminals will grow at a CAGR of 21.4 percent between 2011 and 2017 

to reach 29.4 million units worldwide in 2017. In 2011, approximately 

one third of the installed cellular POS terminals globally were in use in 

Europe or North America. Berg Insight anticipates that this share will 

decline to less than one fifth by 2017, as emerging markets continue to 

account for the vast majority of market growth and retain higher attach 

rates for cellular connectivity. 

Berg Insight estimates that 24 percent of the ATMs in North America 

and 5–10 percent of the ATMs in Europe were connected to cellular networks 

in 2011. Wireless M2M is especially relevant for ATMs installed at 

off-site locations as it offers greater flexibility, shorter deployment times 

and competitive connectivity fees compared to fixed line alternatives. 

Berg Insight forecasts that the number of wirelessly connected ATMs in 

the US and Canada will grow at a CAGR of 12.4 percent to reach 0.22 

million units by 2017. The number of wirelessly connected ATMs in Europe 

are similarly projected to grow at a CAGR of 14.9 percent to reach 

0.10 million units in 2017. 

Million connections 

35 

30 

25 

20 

15 

10 

5 

0 

2011 

2012 

2013 

2014 

2015 

2016 

2017 

Cellular M2M network connections in the retail industry (World 2011–2017) 

Year 

The installed base of vending telemetry devices in North America 

reached an estimated 0.25 million units at the end of 2011, whereas 

the corresponding figure for Europe was 75,000 units. The vending 

telemetry market is however still in its infancy in both Europe and 

North America, as penetration rates are at 2.0 percent and 3.6 percent 

respectively. Berg Insight expects the adoption rates to accelerate in 

both North America and Europe during the next few years, resulting in 

compound annual growth rates in the range of 25–30 percent for both 

regions. Consequently, the installed base of vending telemetry devices 

in North America is projected to reach 1.0 million units by 2017, whereas 

the installed base in Europe is forecasted to reach 0.32 million units in 

the same year. 

The parking industry has been one of the earliest adopters of M2M 

communication technology and today approximately 39 percent of the 

world’s 0.42 million multi-space meters are connected, primarily to cellular 

networks. Connectivity has in contrast to this only recently become 

an optional feature in single-space meters, and today only 3 percent of 

the world’s 3.2 million single-space meters are connected. Berg Insight 

anticipates that connectivity will eventually be incorporated in all parking 

meters. Berg Insight forecasts that 69 percent of the world’s 0.54 million 

multi-space meters will have be connected in 2017, whereas 18 percent 

of the world’s 2.75 million single-space meters will be connected in the 

same year. 

Cellular connectivity is incorporated in an estimated 0.1 million fare 

collection devices worldwide today, such as on-board ticket vending 

machines, stationary vending machines and handheld ticket sales terminals. 

Berg Insight anticipates that the market potential for cellular connectivity 

in public transport will expand as account-based fare collection 

systems gain ground and increase the need for real-time communication. 

However, the number of fare collection devices that incorporate cellular 

connectivity is likely to remain relatively modest, as many fare collection 

devices can share a communication line with other equipment. 


What is the potential market size for wireless M2M 

communication in the retail industry? 

Which are the key applications that offer sizable 

business opportunities? 

Which trends and developments are shaping each 

vertical market segment? 

Which are the leading providers of vending 

telemetry solutions? 

When will demand for vending telemetry solutions 

accelerate in Europe and North America? 

How is the market for wireless ATM connectivity 

solutions developing? 

Which are the leading providers of connected 

parking meters? 

What is the attach rate for cellular connectivity in POS 

terminals by region? 

How is the market for public transport fare collection 

systems evolving?


1 POS terminals and ATMs 

1.1 Payment infrastructure 

1.1.1 POS terminals 

1.1.2 Automated teller machines 

1.2 Evolution of electronic payments 

1.2.1 EMV migration 

1.2.2 Adoption of mobile data 

communication solutions 

1.2.3 Rollout of NFC-ready terminals 

1.3 POS terminal vendors 

1.3.1 Atos Worldline 

1.3.2 CCV 

1.3.3 CyberNet 

1.3.4 Equinox Payments 

1.3.5 Ingenico 

1.3.6 Key Innovations 

1.3.7 Margento 

1.3.8 PAX Technology 

1.3.9 REA Card 

1.3.10 Spire Payments 

1.3.11 Thyron Systems 

1.3.12 VeriFone 

1.3.13 ViVOtech 

1.4 ATM manufacturers and connectivity 


1.4.1 Contour Networks 

1.4.2 Diebold 

1.4.3 Digi International 

1.4.4 DPL Group 

1.4.5 NCR 

1.4.6 OptConnect 

1.4.7 Triton 

1.4.8 Wincor Nixdorf 

2 Vending machines 

2.1 Vending industry players 

2.1.1 Vending technology providers 

2.1.2 Vending machine manufacturers 

2.1.3 Product suppliers 

2.1.4 Vending operators 

2.2 Payment systems 

2.2.1 Coin mechanisms and bill validators 

2.2.2 Cashless payments 

2.2.3 Mobile phone payments and NFC 

2.3 Vending telemetry 

2.3.1 Remote monitoring of vending 

machines 

2.3.2 Vending telemetry in Europe 

2.3.3 Vending telemetry in North America 

2.4 Vending telemetry solution providers 

2.4.1 Allomachines 

2.4.2 Apriva 

2.4.3 BiTX 

2.4.4 Cantaloupe Systems 

2.4.5 Coinco 

2.4.6 cStar Technologies 

2.4.7 Mecsel 

2.4.8 MEI 

2.4.9 Microtronic 

2.4.10 Nayax 

2.4.11 Smarcom 

2.4.12 USA Technologies 

2.4.13 Vendon 

2.4.14 VendScreen 

2.4.15 Vianet 

2.5 Vending machine manufacturers 

2.5.1 Automated Merchandising Systems 

2.5.2 Azkoyen Group 

2.5.3 Bianchi Vending Group 

2.5.4 Crane 

2.5.5 Deutsche Wurlitzer 

2.5.6 FAS International 

2.5.7 Fastcorp 

2.5.8 Jofemar 

2.5.9 N&W Global Vending 

2.5.10 Rheavendors Group 

2.5.11 Royal Vendors 

2.5.12 SandenVendo 

2.5.13 Seaga 

2.5.14 Sielaff 

2.5.15 Westomatic 

2.5.16 Wittern Group 

2.6 Vending operators 

2.6.1 Aramark 

2.6.2 Autobar Group 

2.6.3 Canteen Vending Services 

2.6.4 Selecta 

2.6.5 Sodexo 

3 Parking meters 

3.1 The parking industry 

3.1.1 Parking industry players 

3.1.2 Single-space and multi-space meters 

in Europe and North America 

3.1.3 Pay-by-phone parking 

3.2 Connected parking meters 

3.2.1 Mobile data communication solutions 

for parking meters 

3.2.2 Connected multi-space parking meters 

3.2.3 Connected single-space parking 

meters 

3.3 Parking solution vendor 

profiles 

3.3.1 Cale Access 

3.3.2 Digital Payment Technologies 

3.3.3 Duncan Solutions 

3.3.4 Hectronic 

3.3.5 IPS Group 

3.3.6 MacKay Meters 

3.3.7 Metric 

3.3.8 Parkare Group 

3.3.9 Parkeon 

3.3.10 POM 

3.3.11 Siemens 

3.4 Private parking operators 

4 Public transport ticketing 

4.1 Modal split of passenger transport 

4.2 Bus and rail fleets 

4.3 Fare collection systems 

4.3.1 Fare payment 

4.3.2 Fare collection devices 

4.3.3 Installed base 

4.3.4 Mobile data communication solutions 

4.4 Fare collection system vendors 

4.4.1 Cubic Transportation Systems 

4.4.2 Scheidt & Bachmann 

4.4.3 Thales 

4.4.4 Vix 

4.4.5 Xerox Transportation Solutions 

4.4.6 Almex 

4.4.7 FARA 

4.4.8 Indra 

4.4.9 INIT 

4.4.10 IVU 

5 Forecasts and conclusions 

5.1 Wireless M2M in the retail industry 

5.1.1 Cellular M2M device shipments 

5.1.2 Cellular M2M network connections 

5.2 POS terminals 

5.2.1 Market developments and trends 

5.2.2 Cellular POS terminal market forecast 

5.2.3 NFC POS terminal market forecast 

5.3 ATMs 


5.3.2 ATM connectivity market forecast 

5.4 Vending machines 


5.4.2 North American vending telemetry 

market forecast 

5.4.3 European vending telemetry market 

forecast 

5.5 Parking meters 


5.5.2 Connected multi-space parking meter 


5.5.3 Connected single-space parking meter 


5.6 Public transport ticketing 


5.6.2 Market forecast 

Glossary


The Global Wireless 

M2M Market 

The Global Wireless M2M Market is the fourth 

consecutive report analysing the latest market 

developments in all regions of the world. 

This strategic research report from Berg Insight 

provides you with 220 pages of unique business 

intelligence including 5-year industry forecasts 

and expert commentary on which to base your 

business decisions. 

Highlights from the fourth edition of the 

report: 

360-degree overview of the M2M ecosystem. 

Updated profiles of the main suppliers of wireless 

M2M modules and software platforms. 

Reviews of the M2M strategies of leading mobile 

operators. 

Summary of industry trends in key vertical market 

segments. 

Statistical data on M2M adoption in major regions 

and industries. 

Extensive global and regional market forecasts 

lasting until 2016. 

Order now! 












www.berginsight.com


What’s next for the wireless M2M 

market after reaching 100 million 

subscribers? 

The global wireless M2M market was strong in 2011, displaying growth 

in all major world regions and vertical segments. Berg Insight estimates 

that shipments of cellular M2M devices increased by 35.3 percent to a 

new record level of 50.8 million units. Adjusted for churn, this resulted in 

net additions of 29.3 million M2M connections in 2011, taking the worldwide 

number of cellular M2M subscribers to an estimated 108.0 million. 

Until 2016, Berg Insight forecasts that shipments of cellular M2M devices 

are forecasted to grow at a compound annual growth rate (CAGR) 

of 24.6 percent to reach 152.2 million units. Due to the wide adoption of 

wireless M2M technology across many industries, a substantial share of 

M2M device shipments is now generated from replacement sales. As 

a result the net increase of M2M subscribers will be substantially lower 

than M2M device shipments. Berg Insight forecasts that the number of 

cellular M2M connections will grow at a compound annual growth rate 

(CAGR) of 27.2 percent between 2011 and 2016 to reach 359.3 million 

at the end of the period. 

The most significant market development in 2011 was a major breakthrough 

for cellular M2M communication in Asia-Pacific. The number 

of M2M subscribers in the region increased by 64 percent to reach approximately 

34.5 million at the year-end, fuelled by massive growth in 

China that almost doubled its cellular M2M subscriber base to approximately 

21 million. North America and Europe recorded annual growth 

rates of around 26 percent each. At the end of 2011, the number of M2M 

subscribers in the EU and the US was around 30 million and 27 million 

respectively. Other world regions accounted for around 20 percent 

of the global cellular M2M subscriber base in 2011. Latin America had 

an estimated 6.6 million M2M subscribers, with Brazil being the most 

advanced country. South Asia and Southeast Asia were in a very early 

phase of adoption with few M2M subscribers in major countries such as 

India and Indonesia. The Middle East & Africa market was dominated 

by South Africa and Turkey, which had in excess of 1 million M2M subscribers 

each. 

A sweeping change has transformed the wireless modules industry in 

the past years. The familiar brand names Siemens, Wavecom, Motorola 

and Enfora have disappeared and new players such as Sierra Wireless 

and Gemalto are now in charge of developments. Chinese vendors 


400 

350 

300 

250 

200 

150 

100 

50 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Year 

have taken over the domestic market and some of them are starting 

on international expansion. Despite a consolidation among Western 

vendors, average selling prices for wireless modules continue to decline 

and as a result industry revenues have been declining in the past years. 

Well executed transformational strategies will be the key to success for 

wireless module vendors in the years to come. Extended value propositions, 

product innovation and more mergers and acquisitions are some 

of the things to expect. Meanwhile software and system solutions has 

emerged as the fastest growing segment in the M2M industry. Increasingly 

advanced large-scale M2M applications require advanced service 

enablement platforms that integrate remote devices, mobile networks 

and enterprise applications. A wide range of players are attracted by the 

market opportunities in the space, most of them having backgrounds 

in embedded solutions, telecom OSS/BSS systems or enterprise application 

platforms. 

Mobile operators all over the world have announced initiatives for driving 

growth in the wireless M2M market over the past years. The first results 

are now visible through rapidly increasing numbers of M2M subscribers 

and higher revenues. Berg Insight estimates that the world’s ten largest 

telecom operators by revenues had 68.2 million M2M subscribers at the 

end of 2011, an increase of around 38 percent year-on-year. Around 3.4 

percent of their aggregated base of 2.0 billion mobile subscribers was 

M2M devices. China Mobile is believed to have emerged as the world’s 

largest provider of M2M connectivity during 2011, with an estimated 14 

million subscribers at the year-end. AT&T established a clear leadership 

in the US with 13.1 million M2M subscribers, up 40 percent yearon-year. 

Meanwhile Verizon Wireless’ M2M subscriber base increased 

modestly to around 8.6 million. Vodafone held the number three spot 

with approximately 9 million M2M connections, ahead of T-Mobile and 

Telefónica, which ended the year with around 6–8 million M2M connections 

each. China Telecom entered the top ten with around 4.5 million 

M2M subscribers, racing ahead of Telenor, Sprint and Orange at 2.5–3.5 

million connections each. 


How will the global wireless M2M market evolve over 

the next five years? 

What are the main drivers behind growth in Europe 

and North America? 

What is the status of M2M in emerging markets? 

Which vertical market segments will be most 

important for driving future growth? 

What are the leading global mobile operators’ 

strategies for the M2M market? 

How are SIM technology vendors positioning 

themselves in M2M? 

How will the emergence of wirelessly enabled 

consumer electronics change the market? 

Which are the leading providers of M2M service 

delivery and application platforms? 

Cellular M2M network connections (World 2010 -2016)


1 Introduction to wireless M2M 

1.1 Introduction 

1.2 Devices 

1.2.1 Chipsets, modules and terminals 

1.2.2 Device design and machine integration 

1.2.3 Value chain 

1.3 Networks 

1.3.1 GSM/HSPA networks 

1.3.2 CDMA networks 

1.3.3 LTE networks 

1.3.4 Other wireless networks 

1.3.5 Wireless M2M connectivity solutions 

1.4 Applications 

1.4.1 Car telematics 

1.4.2 Fleet management 

1.4.3 Smart grids and intelligent metering 

1.4.4 Fixed wireless communication 

1.4.5 Remote control and monitoring 

1.4.6 Consumer electronics 

1.5 Solution providers and integrators 

1.5.1 Device manufacturers 

1.5.2 System integrators 

1.5.3 Vertical ASPs 

1.5.4 B2B/B2C service providers 

1.5.5 OEMs 

2 M2M technology providers 

2.1 Wireless M2M module vendors 

2.1.1 Sierra Wireless 

2.1.2 Cinterion 

2.1.3 Telit 

2.1.4 Novatel Wireless 

2.1.5 u-blox 

2.1.6 Sagemcom 

2.1.7 AnyDATA 

2.1.8 Option 

2.1.9 SIMCom 

2.1.10 Huawei 

2.1.11 ZTE 

2.1.12 Second tier Asian embedded module 

vendors 

2.2 Mobile security and SIM solution 

vendors 

2.2.1 Gemalto 

2.2.2 Giesecke & Devrient 

2.2.3 Oberthur Technologies 

2.2.4 Safran Morpho 

2.3 M2M platform and software 

providers 

2.3.1 Amdocs 

2.3.2 Axeda 

2.3.3 Comarch 

2.3.4 Ericsson 

2.3.5 ILS Technology 

2.3.6 Jasper Wireless 

2.3.7 Logica 

2.3.8 Macheen 

2.3.9 Red Bend 

2.3.10 Wipro 

2.4 Industry analysis 

2.4.1 A changing landscape for wireless 

module vendors 

2.4.2 Big opportunities in M2M software and 

OSS/BSS systems 

3 M2M communication 

providers 

3.1 Europe and International 

3.1.1 Vodafone 

3.1.2 Deutsche Telekom 

3.1.3 Telefónica 

3.1.4 Orange 

3.1.5 Telenor 

3.1.6 Everything Everywhere 

3.1.7 KPN 

3.1.8 SFR 

3.1.9 Swisscom 

3.1.10 Telecom Italia 

3.1.11 Telekom Austria 

3.1.12 TeliaSonera 

3.1.13 Turkcell 

3.1.14 M2M communication aggregators 

3.1.15 CDMA450 and alternative wireless 

network operators 

3.2 The Americas 

3.2.1 AT&T 

3.2.2 Verizon Communications 

3.2.3 Sprint 

3.2.4 T-Mobile USA 

3.2.5 América Móvil 

3.2.6 M2M communication aggregators 

3.2.7 Satellite network operators 

3.3 Asia-Pacific 

3.3.1 China Mobile 

3.3.2 China Telecom 

3.3.3 China Unicom 

3.3.4 NTT DoCoMo 

3.3.5 KDDI 

3.3.6 Softbank 

3.3.7 SingTel 


3.4.1 Global M2M trend in the mobile 

operator community 

3.4.2 Creating value-added M2M 

propositions 

3.4.3 Providing international coverage 

3.4.4 Enabling consumer M2M applications 

3.4.5 Migrating to 3G/4G networks 

3.4.6 Strategic options for mobile operators 

in M2M 

4 Key vertical markets 

4.1 OEM automotive 

4.1.1 Automotive industry trends 

4.1.2 OEM telematics offerings 

4.1.3 Regional market trends 

4.2 Aftermarket automotive 

4.2.1 Key industry players 

4.2.2 Enterprise solutions – fleet 

management 

4.2.3 Consumer solutions – SVT and 

financial services 

4.2.4 Government solutions – vehicle tax 

collection 

4.3 Smart grids and intelligent metering 

4.3.1 Energy meters 

4.3.2 Smart metering initiatives 

4.3.3 C&I and grid meters 

4.3.4 Mobile communication technologies 

and smart grid and metering networks 

4.4 Fixed wireless communication 

4.4.1 POS-terminals 

4.4.2 Security alarms 

4.5 Consumer electronics 

4.5.1 Media 

4.5.2 Automotive 

4.5.3 Healthcare 

5 Market analysis and forecasts 

5.1 Global market 

5.1.1 Devices 

5.1.2 Network connectivity 

5.1.3 Vertical markets 

5.1.4 Technology standards 

5.2 Europe 


5.4 Latin America 

5.5 Asia-Pacific 

5.6 Middle East & Africa 

Glossary


Consumer Electronics 


Consumer Electronics and Wireless M2M is the 

second consecutive report from Berg Insight analysing 

the latest trends on the worldwide market for embedded 

cellular connectivity in consumer devices. 

This strategic research report from Berg Insight provides 

you with 130 pages of unique business intelligence 

including 5-year industry forecasts and expert 

commentary on which to base your business decisions. 

This report will allow you to: 

Understand the key enablers for growth in the 

connected consumer device market. 

Identify key players in the connected consumer device 

ecosystem. 

Benefit from detailed forecasts for eight different device 

categories until 2016. 

Learn about the dynamics of the consumer electronics 

market in Europe, North America and ROW. 

Evaluate the business opportunities in the emerging 

connected consumer device segment. 

Predict future market and technology developments. 

Order now! 












www.berginsight.com


Consumer M2M market ready for 

takeoff – 65 million connections in 2016 

The consumer electronics market has experienced an incredible growth 

during the digitalisation era in the last decade. Today, dedicated devices 

such as PNDs, digital cameras, handheld gaming consoles and 

PMPs are facing fierce competition from converged multipurpose devices 

such as smartphones and tablets. Mobility, connectivity and personalisation 

are three of the most important current trends within consumer 

electronics. Instant access to information, using social networks 

and consuming and sharing media are becoming important parts of 

people’s digital lifestyles. Due to maturing markets and stunted ARPU 

growth, mobile operators all over the world are showing increasing interest 

in the consumer electronics market. The growing desire for people 

to stay connected makes wireless consumer devices an opportunity for 

the telecom industry to expand their market beyond mobile handsets. 

Consumer electronics has emerged as a new major application category 

for cellular M2M in the past years. Consumer M2M devices are 

neither classified as handsets, PCs, tablets nor traditional M2M devices. 

The product category includes e-readers, portable media players, 

gaming consoles, digital cameras, digital photo frames, PNDs, traffic 

information devices, personal tracking devices, wellness & fitness devices 

and user programmable sensor devices. The reasons for cellular 

connectivity vary and are often a way to meet the needs for connected 

features introduced in multipurpose devices. Media and entertainment 

devices can offer instant distribution of digital content. Imaging devices 

enable instant media sharing on social networks and seamless usage of 

cloud storage services. Personal navigation devices and speed camera 

warning devices can provide users with real time traffic information and 

other dynamic online content. Personal tracking devices and wellness 

products enable remote monitoring of sensor statuses such as location, 

blood pressure and glucose levels. Fitness applications allow for mobility 

that often is a necessity in these types of products. 

The market for consumer M2M devices is still in its early stage. Until 

now, the most connected device categories are e-readers, PNDs, digital 

photo frames and handheld gaming consoles such as the recently introduced 

Sony PlayStation Vita. Berg Insight estimates that total shipments 

of consumer M2M devices reached 7.1 million devices in 2011. Growing 

at a compound annual growth rate of 39.8 percent, the shipments are 

expected to reach 37.9 million devices in 2016. Berg Insight estimates 

that the number of connected M2M consumer devices reached 

Million units 

40 

35 

30 

25 

20 

15 

10 

5 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Annual shipments of consumer M2M devices with embedded 

cellular connectivity, million units (World 2010–2016) 

Year 

12.7 million at the end of 2011. Growing at a compound annual growth 

rate of 38.6 percent, the number of network connections from consumer 

M2M devices are expected to reach 65.0 million in 2016. E-readers, 

PNDs, digital cameras and handheld gaming consoles will then be the 

most common consumer M2M devices accounting for 45 percent, 32 

percent, 8 percent and 6 percent respectively of the total number of connections. 

North America is currently the most important market for consumer M2M 

devices and accounted for about 5 million of the total device shipments 

in 2011. The second largest market is Europe with 1.7 million device 

shipments followed by the rest of world with 0.5 million device shipments. 

Berg Insight anticipates that North America will remain the largest 

region with a market share of 40 percent in 2016. Europe and the 

rest of world will account for 30 percent each of the connected device 

shipments in the same year. 

Continuously decreasing prices of cellular modules and chipsets are key 

developments for growth in the connectivity market. The deployments of 

high-speed cellular networks such as HSPA+ and LTE on most markets 

are another important driver enabling bandwidth-hungry applications. 

The exploding sales of connected mobile broadband products such 

as tablets further illustrates the benefits of cellular connectivity and will 

increase the demand for other consumer M2M devices as well. The telecom 

industry is depending on multiple connections per user for growth 

but to make it attractive for consumers to have multiple devices with cellular 

connections, a great deal of business model innovation is required. 

In order for the consumer M2M market to take off, price on mobile data 

has to decrease and subscription fees for every single connection need 

to be lowered. Instead, more consumers would be willing to have multiple 

connections, which will allow for an increased total ARPU. Device 

vendors and network operators are also advised to focus on bundling 

compelling services and products that include the price of mobile data 

instead of marketing actual mobile data subscriptions. 


Which consumer devices offer the best potential for 

embedded cellular connectivity? 

What are the main drivers behind growth in Europe, North 

America and ROW? 

When will cellular connectivity be a common option in 

consumer devices? 

What are the experiences from adding cellular connectivity 

to consumer devices so far? 

How will the global consumer device market evolve over 

the next five years? 

In what ways will LTE impact the consumer M2M device 

market? 

How can the mobile industry contribute to the adoption of 

wireless technology in consumer electronics? 

Which are the leading manufacturers of consumer 

electronics products?


1 Introduction to consumer 

electronics and wireless M2M 

1.1 The consumer electronics market 

1.1.1 Consumer electronics market trends 


1.2 Introduction to wireless M2M 

1.2.1 Value chain 

1.2.2 Device connectivity 

1.2.3 Wireless networks 

1.2.4 Wireless M2M applications 

1.2.5 The wireless M2M communication 

provider market 

1.2.6 The wireless module and chipset 

market 

1.3 Wireless M2M and consumer 

electronics 

1.3.1 Mobile data device categories 

1.3.2 Consumer M2M devices 

2 Media and entertainment 

2.1 E-readers 

2.1.1 The e-book market 

2.1.2 The e-reader market 

2.1.3 E-readers and cellular connectivity 

2.1.4 Business models for connected 

e-readers 

2.2 Portable media players 

2.2.1 The portable media player market 

2.2.2 PMPs and cellular connectivity 

2.3 Gaming Consoles 

2.3.1 The gaming console market 

2.3.2 Mobile gaming 

2.3.3 Gaming consoles and cellular 

connectivity 

3 Imaging 

3.1 Digital cameras 

3.1.1 The digital still camera market 

3.1.2 The digital video camera market 

3.1.3 Digital cameras and cellular 

connectivity 

3.2 Digital photo frames 

3.2.1 The digital photo frame market 

3.2.2 Digital photo frames and cellular 

connectivity 

4 Navigation, tracking and 

monitoring 

4.1 Personal navigation and traffic 

information devices 

4.1.1 The personal navigation device market 

4.1.2 Connected personal navigation 

devices 

4.1.3 Speed camera warning devices 

4.2 Personal tracking and monitoring 

devices 

4.2.1 Consumer oriented personal tracking 

devices 

4.2.2 Wellness and fitness devices 

4.2.3 Sensor devices 


5.1 Global market outlook 

5.2 Market trends and drivers 

5.2.1 Devices 

5.2.2 Cellular networks, modules and 

chipsets 

5.2.3 Providing international coverage 

5.2.4 Business model innovation 

5.3 Market forecasts – Media and 

entertainment 

5.3.1 E-readers 

5.3.2 Portable media players 

5.3.3 Gaming consoles 

5.4 Market forecasts – Imaging 

5.4.1 Digital cameras 

5.4.2 Digital photo frames 

5.5 Market forecasts – Navigation, 

tracking and monitoring 

5.5.1 Personal navigation and traffic 

information devices 

5.5.2 Personal tracking and monitoring 

devices 

5.6 Regional market developments 

6 Consumer device vendors 

6.1 Key consumer electronics vendors 

6.1.1 Samsung Electronics 

6.1.2 Sony 

6.1.3 Apple 

6.1.4 LG Electronics 

6.2 Media and entertainment device 

vendors 

6.2.1 Amazon 

6.2.2 Barnes & Noble 

6.2.3 Hanvon Technology 

6.2.4 Nintendo 

6.2.5 Microsoft 

6.2.6 Archos 

6.3 Imaging device vendors 

6.3.1 Canon 

6.3.2 Nikon 

6.3.3 Olympus 

6.3.4 Panasonic 

6.3.5 Fujifilm 

6.3.6 Pandigital 

6.3.7 Isabella Products 

6.4 Personal navigation and traffic 

information device vendors 

6.4.1 Garmin 

6.4.2 Navigon 

6.4.3 TomTom 

6.4.4 MiTAC 

6.4.5 Coyote Systems 

7 Telecom industry players 

7.1 Mobile network operators 


7.1.2 AT&T 






7.1.8 KDDI 

7.1.9 Softbank 

7.1.10 Telenor 

7.1.11 KPN 

7.2 Wireless M2M module vendors 



7.2.3 AnyDATA 

7.2.4 Huawei 


7.2.6 Telit 

7.2.7 SIMCom 

7.3 Chipset and M2M platform vendors 

7.3.1 Qualcomm 

7.3.2 Intel 

7.3.3 MediaTek 

7.3.4 ST-Ericsson 


7.3.6 Jasper Wireless 

Glossary


Container Tracking 

and Security 

Container Tracking and Security is a comprehensive report 

from Berg Insight analysing the latest developments on the 

container tracking and security market worldwide. 

This strategic research report from Berg Insight provides you 

with 100 pages of unique business intelligence including 

5-year industry forecasts and expert commentary to base 

your business decisions. 




Comprehensive overview of the container tracking value 



Summary of major container tracking initiatives from the 

EU and the US. 

Updated profiles of 42 container tracking solution providers. 

Market forecasts lasting until 2016. 

Order now! 







Berg Insight’s M2M Research Series is a unique series of market reports published 

on a quarterly basis. Each title offers detailed analysis of a specific vertical application 

area such as smart metering, fleet management or vehicle telematics. Once per year 

we also publish summaries of our research with detailed forecasts for the Global 

and European wireless M2M markets, respectively. 

www.berginsight.com


Adoption of container tracking will 

accelerate in the coming years 

Shipping container tracking is a subset of asset tracking and aims at 

securing assets and increase operational efficiency. Berg Insight’s 

definition of a real-time container tracking solution is a system that 

incorporates data logging, satellite positioning and data communication 

to a back-office application. Tracking and monitoring of shipping 

containers came in focus after 9/11. Many companies saw an 

opportunity and started ambitious container tracking projects. However, 

neither the technology nor the market was ready at the time. 

Today, mobile and satellite networks can provide ubiquitous online 

connectivity at a reasonable cost and mobile computing and sensor 

technology delivers high performance, as well as excellent usability. 

All of these components combined enable the delivery of supply 

chain management, security management and operations management 

applications linking containers and enterprise IT systems. 

Intermodal shipping containers are standardised, reusable containers 

used in intermodal transport systems worldwide. Container trade 

is the fastest growing segment in seaborne trade, having grown 

nearly 10 percent annually since the 1980s. Maritime transportation 

and the increased containerisation of goods are key enablers 

to make the global supply chain work efficiently. Today, more than 

80 percent of international trade goods are carried by sea. At the 

end of 2011, there were approximately 20 million cargo containers 

worldwide, the equivalent of 30 million TEUs. 

Berg Insight is of the opinion that the market for shipping container 

tracking solutions has entered a growth period that will last for several 

years to come. The number of tracking systems with GPRS or 

satellite communication for intermodal containers in active use is 

forecasted to grow at a compound annual growth rate of 66.9 percent 

from 77,000 units at the end of 2011 to 1.0 million by 2016. The 

penetration rate of remote tracking systems in the total population 

of intermodal containers is estimated to increase from 0.4 percent in 

2011 to 3.6 percent in 2016. Aftermarket solutions mounted on high 

value cargo and refrigerated containers will be the first use cases to 

adopt container tracking. 

The US satellite communication provider Orbcomm has after the 

recent acquisitions of StarTrak and PAR LMS emerged as the largest 

vendor of intermodal container tracking solutions with GPRS or 

satellite communication. The company had achieved an installed 

1 000 000 

800 000 

600 000 

400 000 

200 000 

Units 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Installed base of active container tracking units (World 2010–2016) 

Year 

base of 15,000 units at the end of 2011. PearTrack Systems and 

Qualcomm Enterprise Services are the second and third largest 

providers having 10,000 and 7,000 systems installed on intermodal 

containers respectively. Honeywell Global Tracking is the fourth 

largest system provider after the acquisition of EMS Global Tracking. 

Other significant players include ID Systems, Telular and Cubic 

GTS from the US, Pointer Telocation from Israel and EPSa and 

Global Tracking Technology from Europe. Most players have generally 

a broader market scope than maritime shipping containers, 

covering all types of asset tracking. CSB Technology, Kirsen Global 

Security and Starcom Systems are examples of vendors with 

products specifically developed for intermodal shipping containers. 

There has been a consolidation trend in the container tracking market 

in the past two years with several major M&A activities. Francisco 

Partners acquired Cybit in January 2010 in a deal worth about 

€ 28 million. This deal was later followed by the acquisition of Masternaut 

in April 2011. ID Systems further acquired GE’s Asset Intelligence 

division, a leading international provider of trailer tracking 

solutions. In May 2010, Cubic acquired Impeva Labs and formed 

Cubic Global Tracking Solutions. Orbcomm acquired StarTrak in 

May 2011, followed by the acquisition of PAR LMS in December 

2011 in a deal worth about US$ 10 million. EMS Global Tracking 

was acquired by Honeywell in August 2011, which formed the new 

business unit Honeywell Global Tracking. The latest transaction was 

done in December 2011 when Telular acquired asset tracking specialist 

SkyBitz for US$ 42 million. 

Berg insight anticipates that there will be a continued strong focus 

on container transport security and increased supply chain visibility 

in the coming years which will favour the container tracking market. 

Tracking solutions can help transportation chain stakeholders to 

comply with regulations and security programs as well as increase 

the transportation efficiency. Proving the commercial value, finding 

efficient solutions for reverse logistics and bringing down hardware 

prices are key components to increase the adoption rate for container 

tracking solutions. 


Which are the leading providers of container tracking 

solutions? 

What offerings are available from device vendors and 

service providers? 

What impact will international regulations and security 

initiatives have on the market? 

What are the key drivers behind the adoption of 

container tracking devices? 

How is the global economy affecting the market for 

container tracking? 

What impact will technology advancements have on the 

market? 

How will the container telematics industry evolve in the 

future?


1 The container 

shipping industry 

1.1 International container trade 

1.1.1 Containerisation 

1.1.2 Ports, terminals and trade lanes 

1.2 Intermodal shipping containers 

1.2.1 Container fleet 

1.2.2 Trailers, semi-trailers and swap bodies 

1.2.3 Container manufacturers 

1.2.4 Container ships 

1.3 Container ownership structure 

1.3.1 Container shipping companies 

1.3.2 Container leasing companies 

1.4 Other container transport actors 

1.4.1 Consigner/Consignee 

1.4.2 Freight forwarders 

1.4.3 Customs and regulatory authorities 

1.4.4 Terminal operators 

2 Container tracking solutions 

2.1 Container tracking infrastructure 

2.1.1 Container segment 




2.2 Supply chain management 

2.2.1 Cargo and inventory management 


2.3 Security management 

2.3.1 Theft, accident and damage security 

2.3.2 Terrorism, illegal and dangerous 

goods security 

2.4 Container operations management 

2.4.1 Container management 

2.4.2 Container transport management 


reporting 

2.5.1 Supply chain security programs 

2.5.2 Tax collection 

2.6 International container tracking 

technology initiatives 

2.6.1 Integrity project 

2.6.2 Smart CM project 

2.6.3 Cassandra project 

2.6.4 US Department of Homeland Security 

Cargo Security Programs 

2.6.5 DASH7 Container Security and 

Sensing Initiative 




3.1.1 Installed base and unit shipments 




3.2.1 Macroeconomic factors 






3.3.2 Container transportation industry 

players 




4 Maritime container 

tracking vendors 

4.1 Astrium 

4.2 CSB Technologies 

4.3 EPSa 

4.4 European Datacomm 

4.5 Global Tracking Technology 

4.6 Globe Tracker 

4.7 Honeywell Global Tracking 

(EMS Global Tracking) 

4.8 Kirsen Global Security 

4.9 Logica 

4.10 OnAsset Intelligence 

4.11 PearTrack Systems 

4.12 Starcom Systems 

4.13 System Planning Corporation 

(GlobalTrak) 

5 Inland container 

tracking vendors 

5.1 Agheera 

5.2 Cubic Global Tracking Solutions 

5.3 FreightWatch 

5.4 GlobalTrack 

5.5 Hi-G-Tek 

5.6 ID Systems – Asset Intelligence 

5.7 Idem 

5.8 Masternaut 

5.9 Orbcomm (StarTrak, PAR LMS) 

5.10 Pointer Telocation 


5.12 SkyWave 

5.13 Sycada 

5.14 Telular (SkyBitz) 

5.15 Trimble 

6 Other tracking 


6.1 Agorabee 

6.2 APS Technology 

6.3 AT&T 

6.4 Avante International Technology 

6.5 CargoTrax 

6.6 Intelleflex 

6.7 ITC Infotech 

6.8 Johnson Controls 

6.9 Mark-It Services 

6.10 Navis 

6.11 Numerex 

6.12 Powers International 

6.13 Savi Technology 

6.14 Telenor Traxion 

Glossary


mHealth and 

Home Monitoring 

mHealth and Home Monitoring is the fourth consecutive 

report from Berg Insight that gives first-hand insights into the 

adoption of wireless solutions for health monitoring. 



5-year industry forecasts and expert commentary on which to 



Profit from 30 new executive interviews with market 


Identify key players in the healthcare monitoring 

ecosystem. 

Learn about key home health monitoring devices and 

services. 

Understand the dynamics of the health monitoring market 

in Europe and North America. 

Comprehend how wireless technology can become 

seamlessly integrated with medical devices. 

Evaluate the business opportunities in the emerging 

mHealth segment. 

Predict future market and technology developments. 

Order now! 






What are the key business opportunities in the emerging European wireless M2M 

market? Berg Insight’s M2M Research Series is a unique series of market reports 

published on a quarterly basis. Each title offers detailed analysis of a specific vertical 

application area such as smart metering, fleet management or vehicle telematics. 

Once per year we also publish summaries of our research with detailed forecasts for 

the Global and European wireless M2M markets, respectively. 

www.berginsight.com


2.2 million patients worldwide are 

remotely monitored today 

eHealth is a term for healthcare practice supported by electronic 

processes and communication. More recently, mHealth has begun to 

appear as a term for eHealth using mobile phones or cellular networks. 

mHealth is a very broad term that principally involves every kind of 

mobile health related communication, application or data service. This 

report covers home health monitoring involving patient self-testing 

using medical devices and remote transmission of the medical data to 

healthcare providers for disease management. 

Some of the most common conditions being monitored today are 

chronic diseases including cardiac arrhythmia, hypertension, ischemic 

diseases, sleep apnea, diabetes, hyperlipidemia, asthma and chronic 

obstructive pulmonary disease (COPD). These conditions cause 

substantial costs and reduce both life expectancy and quality of life. 

Berg Insight estimates that more than 200 million people in the EU and 

the US suffer from one or several diseases where home monitoring can 

become a treatment option. Applying information and communication 

technologies in the healthcare industry can lead to decreased 

costs, more efficient care delivery and improved sustainability of the 

healthcare system. However, the rate of adoption is still slow and 

wireless technologies have only just begun to penetrate the market. 

At the end of 2011, around 2.2 million patients worldwide were using 

a home monitoring service based on equipment with integrated 

connectivity. The figure does not include patients that use monitoring 

devices connected to a PC or mobile phone. It only includes systems 

that rely on monitors with integrated connectivity or systems that use 

monitoring hubs with integrated cellular or fixed-line modems. Berg 

Insight forecasts that the number of home monitoring systems with 

integrated communication capabilities will grow at a compound annual 

growth rate (CAGR) of 18.0 percent between 2010 and 2016 to reach 

4.9 million connections globally by the end of the forecast period. The 

number of these devices that have integrated cellular connectivity 

increased from 0.42 million in 2010 to about 0.57 million in 2011, and 

is projected to grow at a CAGR of 34.6 percent to 2.47 million in 2016. 

Several companies have developed integrated solutions for 

monitoring multiple chronic diseases and other conditions. The six 

leading providers of integrated telehealth systems include the major 

million units 

5 

4 

3 

2 

1 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Home health monitoring connections, million units (World 2010–2016) 

Year 

technology and electronics companies Bosch, Honeywell, Philips 

and Bayer, as well as the small specialist telehealth companies 

Cardiocom and Numera. Combined, these six companies account for 

73.0 percent of the installed base of telehealth hubs. The main market 

segments for medical devices with integrated connectivity are cardiac 

rhythm management, sleep therapy and cardiac event monitoring. 

In these segments leading providers such as Medtronic, Biotronik, 

St Jude Medical, CardioNet, LifeWatch, ResMed, Philips Respironics 

and Fisher & Paykel Healthcare today market wirelessly connected 

solutions. Implantable cardiac rhythm management devices is by 

far the largest segment, accounting for 74.3 percent of remotely 

monitored patients. 

The major mobile operator groups including AT&T, Orange, Telefónica 

and Vodafone are currently exploring the field and have set up 

business units dedicated to mHealth. The most commonly used mode 

of expansion has been to establish strategic partnerships with mHealth 

and eHealth solution vendors. Several operators are leveraging other 

vehicles for expansion such as corporate venture capital, acquisitions 

and in-house development. However, providing specialized solutions 

for the healthcare industry implies a significant diversification from 

the core business. The challenge for mobile operators is to identify 

market segments where they create most value, while at the same time 

limiting the potential downsides of over-diversification. 

The adoption of out-of-hospital wireless monitoring in healthcare 

is driven by a wide range of incentives, related to everything from 

demographics and technology development to new advancements in 

medical treatment. However, there are a number of barriers, including 

resistance to change among healthcare organizations and clinicians, 

misaligned incentive structures and the financing of wireless solutions 

by what is at large an underfunded healthcare sector. Several catalysts 

are nevertheless likely to speed up the rate of adoption, including 

increasing monitoring during clinical trials, insurance company 

requirements and new clinical evidence on cost effectiveness. 

Significant events that will drive uptake include the Medical Device 

Data Systems (MDDS) legislation in the US and the publication of the 

results from the Whole System Demonstrator project in the UK. 


Which medical conditions offer the best potential for wireless health 

monitoring solutions? 

Who are the leading providers of medical devices for home monitoring? 

What are the mHealth strategies of mobile operators? 

Which are the general technology trends for home health 

monitoring equipment? 

What initiatives have been taken by the leading players in the telecom 

and IT industries? 

What are the market shares of the top 10 integrated telehealth solution 

vendors? 

Why are smartphone applications so significant for the mHealth market? 

How will standardisation facilitate the integration of medical devices and 

mobile handsets? 

How can the mobile industry contribute to the adoption of 

wireless technology in healthcare?


1 The challenge from 

welfare diseases 


1.1.1 The ageing world population 

1.1.2 Metabolic syndrome and lifestyle related 

diseases 

1.2 Common chronic diseases 

1.2.1 Cardiac arrhythmia 

1.2.2 Hypertension 

1.2.3 Ischemic diseases 

1.2.4 Sleep apnea 

1.2.5 Chronic respiratory diseases 

1.2.6 Diabetes 

1.2.7 Hyperlipidemia 

1.3 Healthcare providers and 

reimbursement systems 

1.3.1 Healthcare in Asia-Pacific 

1.3.2 Healthcare in Europe 

1.3.3 Healthcare in North America 

2 mHealth strategies of 

mobile operators 

2.1 Telecommunications in mHealth services 

2.2 mHealth market segments 


2.4 mHealth strategies of mobile operators in 

North America 


2.4.2 AT&T 

2.4.3 Sprint 

2.4.4 KORE Telematics 

2.4.5 GreatCall 

2.4.6 TELUS 

2.4.7 SaskTel 


Europe 


2.5.2 Deutsche Telecom 

2.5.3 Orange Group 


2.5.5 KPN 

2.5.6 Telecom Italia 


Asia-Pacific 


2.6.2 SK Telecom 

2.6.3 Telstra 

3 Enabling technologies 

and initiatives 

3.1 Wireless M2M technology 

3.1.1 Chipsets, modules and terminals 

3.1.2 Device design and machine integration 

3.1.3 M2M device value chain 

3.1.4 eDevice focuses on end-to-end M2M 

solutions for telehealth 

3.1.5 Qualcomm launches the 2net Platform and 

Hub 

3.1.6 Wireless M2M module vendors in the 

mHealth market 

3.2 Mobile handsets 

3.2.1 Smartphone vendors and operating systems 

3.2.2 Application stores provide a new channel to 

the market for developers 

3.2.3 Medical applications 

3.3 Personal health record initiatives 

3.3.1 Google shuts down Google Health 

3.3.2 Microsoft HealthVault 

3.3.3 Dossia personal health platform 

3.3.4 PatientsLikeMe 

3.4 Industry associations 

3.4.1 Continua Health Alliance 

3.4.2 The Bluetooth SIG Medical Working Group 

3.4.3 American Telemedicine Association 

3.4.4 CTIA 

3.4.5 GSMA 

3.4.6 mHealth Alliance 

3.4.7 West Wireless Health Institute 

3.4.8 Wireless-Life Sciences Alliance 

4 Home healthcare monitoring 

4.1 Trends in health monitoring 

4.1.1 Going digital, going wireless 

4.1.2 Distance disease management 

4.1.3 Outsourcing of health monitoring 

4.2 Medical monitoring devices 

4.2.1 Cardiac monitoring 

4.2.2 Blood pressure monitoring 

4.2.3 Blood coagulation monitoring 

4.2.4 Blood oxygen level monitoring 

4.2.5 Glucose monitoring 

4.2.6 Lipid monitoring 

4.2.7 Sleep monitoring 

4.2.8 Breath monitoring 

4.3 Regulatory environment 

4.3.1 Regulatory environment in Europe 

4.3.2 Regulatory environment in the US 

4.3.3 Regulatory environment on other major 

markets 

4.3.4 International standardisation 

5 Physiological monitoring 


5.1 Cardiac monitoring 

5.1.1 Biotronik 

5.1.2 Boston Scientific 

5.1.3 Medtronic 

5.1.4 Sorin Group 

5.1.5 St Jude Medical 

5.1.6 CardioNet 

5.1.7 LifeWatch 

5.1.8 Corventis 

5.1.9 Curvus 

5.1.10 Q & S 

5.1.11 SHL Telemedicine 

5.1.12 Vitaphone 

5.1.13 Zenicor 

5.2 Blood pressure monitoring 

5.2.1 Omron Healthcare 

5.2.2 A&D Medical 

5.2.3 Microlife 

5.2.4 Rossmax 

5.2.5 IEM 

5.2.6 Medisana 

5.3 Coagulation monitoring 

5.3.1 Alere 

5.3.2 CoaguSense 

5.3.3 International Technidyne Corporation 

5.4 Sleep monitoring 

5.4.1 Fisher & Paykel Healthcare 

5.4.2 Philips Respironics 

5.4.3 ResMed 

5.4.4 Cadwell Laboratories 

5.4.5 CareFusion 

5.4.6 Compumedics 

5.4.7 Natus Medical 

5.4.8 Novasom 

5.4.9 Watermark Medical 

5.5 Blood oxygen monitoring 

5.5.1 Covidien 

5.5.2 Masimo 

5.5.3 Nonin Medical 

5.5.4 Opto Circuits 

5.6 Air flow monitoring 

5.6.1 Smiths Medical 

5.6.2 Clement Clarke International 

5.6.3 Medical Electronic Construction 

5.6.4 Medical International Research 

5.6.5 Midmark 

5.6.6 Ndd Medizintechnik 

5.6.7 nSpire Health 

5.6.8 SDI Diagnostics 

5.6.9 Sibelmed 

5.6.10 Vitalograph 

5.6.11 Welch Allyn 

5.7 Glucose level monitoring 

5.7.1 Abbott Laboratories 

5.7.2 Bayer Healthcare 

5.7.3 Johnson & Johnson 

5.7.4 Roche 

5.7.5 DexCom 

5.7.6 Telcare 

5.7.7 Welldoc 

5.8 Lipid monitoring 

5.8.1 CardioChek 

5.8.2 Apex Biotechnology 

5.8.3 Biomedix USA 

6 Medication and integrated 

monitoring solution providers 

6.1 Integrated telehealth solution providers 

6.1.1 Bosch Healthcare 

6.1.2 Honeywell HomMed 

6.1.3 Cardiocom 

6.1.4 Philips Healthcare 

6.1.5 Numera 

6.1.6 Viterion TeleHealthcare 

6.1.7 Aerotel Medical Systems 

6.1.8 American TeleCare 

6.1.9 Authentidate 

6.1.10 BlueLibris 

6.1.11 BodyTel 

6.1.12 Grandcare Systems 

6.1.13 H2AD 

6.1.14 Ideal Life 

6.1.15 Intel-GE Care Innovations 

6.1.16 MedApps 

6.1.17 Medic4All 

6.1.18 OBS Medical 

6.1.19 Tunstall Group 

6.1.20 Telehealth Solutions 

6.2 Medication compliance monitoring 

6.2.1 Aardex Group 

6.2.2 Bang & Olufsen Medicom 

6.2.3 Cypak 

6.2.4 Information Mediary Corporation 

6.2.5 Medicpen 

6.2.6 Medsignals 

6.2.7 Proteus Biomedical 

6.2.8 SIMpill 

6.2.9 Vitality 

6.2.10 Vocel 



7.1.1 Cardiac implants comprise the bulk of RPM 

connections 

7.1.2 Compliance requirements drive connectivity 

in the sleep therapy market 

7.1.3 Lower reimbursement slows down uptake of 

mobile cardiac telemetry 

7.1.4 New entrants challenge leading providers of 

integrated telehealth solutions 

7.1.5 Wireless connectivity gains momentum in 

several market segments 

7.1.6 Remote data transmission in other market 

segments 

7.2 Market forecasts 


7.3.1 An ageing population 

7.3.2 Increasing welfare disease prevalence 

7.3.3 Focus on disease prevention 

7.3.4 Substitutes to medical monitoring 

7.3.5 Resistance to change 

7.4 Potential market catalysts 

7.4.1 Increased monitoring during clinical trials 

7.4.2 Insurance companies demanding 

monitoring 

7.4.3 New clinical evidence on cost effectiveness 

7.4.4 Non-prescribed monitoring and healthcare 

consumerism 

7.5 Recommendations for mobile industry 

players 

Glossary


ITS in Public Transport 

ITS in Public Transport is a comprehensive report from Berg 

Insight analysing the latest developments on the intelligent 

transportation systems market for public transport in Europe. 

This strategic research report from Berg Insight provides 

you with 150 pages of unique business intelligence, including 

5-year industry forecasts, expert commentary and real-life case 

studies on which to base your business decisions. 

Highlights from the report: 



Data on vehicle fleets and public transport utilisation in 

Europe. 

Comprehensive overview of the public transport ITS value 



Profiles of 39 aftermarket ITS solution providers. 

Summary of OEM propositions from public transport 

vehicle brands. 


Order now! 












www.berginsight.com


Public transport ITS in Europe 

boosted by market deregulation 

The term Intelligent Transport Systems (ITS) refers to information 

and communication technology applied to transport infrastructure 

and vehicles. Berg Insight’s definition of ITS for public transport includes 

systems which are installed in public transport vehicles as 

well as at terminals, stops and similar. Included are also backoffice 

IT systems which ensure that public transport services can be 

planned, scheduled and managed to achieve efficient operations. 

An important part of ITS for public transport is further solutions providing 

travellers with updated information about routes, departure 

times, possible disturbances and connecting services. The history 

of these different types of solutions dates back several decades and 

current state-of-the-art solutions include for example real-time intermodal 

journey planners, automated fare collection systems using 

smartcards, and on-board infotainment solutions with information 

about nearby points of interest. 

Public transport plays an essential role in the European society. 

Approximately 60 billion public transport passenger journeys per 

year are carried out in the EU27. Available modes include for example 

local and regional buses and trolleybuses, regional and suburban 

rail transport, metros and trams, and local waterborne passenger 

transport services. A total of 737,000 buses and coaches account for 

9.5 percent of the yearly passenger kilometres on land in Europe. 

The economic value of public transport services in Europe amounts 

to € 130–150 billion per year, which represents approximately 

1–1.2 percent of the GDP. The public transport sector furthermore 

creates about 1.2 million direct employments in Europe, and an 

average of 2–2.5 indirect employments per direct job. 

Berg Insight is of the opinion that the European market for ITS solutions 

for public transport is in a growth phase which will last for 

several years to come. Individual markets may however experience 

temporary fluctuations, depending on the political climate and local 

developments. The total market value for public transport ITS 

for buses and trams is forecasted to grow at a compound annual 

growth rate of 15 percent from € 0.65 billion at the end of 2010 to 

€ 1.3 billion by 2015. The penetration of on-board computer units 

with GPS location functionality and wireless communication in buses 

and trams is estimated to increase from 30 percent in 2010 to 

48.3 percent in 2015. 

€ million 

1500 

1200 

900 

600 

300 

0 

2010 

2011 

2012 

2013 

2014 

2015 

Market value of public transport ITS (EU27+2 2010 – 2015) 

Year 

A group of international aftermarket solution providers have 

emerged as the leaders on the European market for public transport 

ITS. The dominant providers are INIT, Trapeze ITS and IVU, all based 

in the German speaking region and having substantial installed 

bases across a multitude of countries. Examples of companies with 

major market shares on national markets in Europe include INEO 

Systrans, which holds a leading position in France, and Vix Technology’s 

recently acquired subsidiary ACIS which is a major vendor on 

the UK market. Other significant players include the Spanish company 

groups GMV and Grupo Etra, Swarco’s subsidiary Mizar in 

Italy, the Norweigan company FARA and the German provider PSI 

Transcom. 

All the major bus manufacturers on the European market have initiatives 

related to OEM bus telematics, however using very different 

strategies. Scania offers the same telematics features for buses as 

for the trucks, and MAN is planning to introduce a similar offering. 

Daimler has introduced a modified version of its fleet management 

system for trucks, adapted to better suit bus customers, while Iveco 

with the Irisbus brand collaborates with third party suppliers when 

fulfilling customer requirements for ITS. Volvo Group, in turn, offers 

functionality not only for conventional telematics and fleet management 

applications, but also real-time passenger information and 

traffic management. 

The outlook for the European public transport ITS market is positive, 

as several major developments foster increased adoption of such 

technologies. The continent-wide deregulation of the public transport 

market creates a need for technologies which can handle the 

increasingly burdensome task of providing synchronised passenger 

information. International public transport related initiatives such 

as the EU project EBSF are also likely to increase the ITS adoption. 

Other contributing developments include UITP’s sought-after 

doubling of the public transport ridership by 2025, the increasing 

environmental awareness and decreasing costs for ITS. 


How is public transport organised and managed in the 

European countries? 

What is the geographical structure of public transport 

fleets in Europe? 

Which are the leading international and regional 

providers of aftermarket public transport ITS in Europe? 

What offerings are available from vehicle OEMs? 

What impact will the launch of standard factory installed 

on-board computers from the OEMs have on the 

market? 

How has the economic crisis affected the market for 

public transport ITS in Europe? 

How are the regulatory developments in Europe 

affecting the public transport ITS industry? 

How will the public transport ITS industry evolve in the 

future?


1 Public transport in Europe 

1.1 Modal split of passenger transport 

1.2 Bus fleets and public transport 

utilisation 

1.3 Market shares for bus and coach 

OEMs 

1.4 Rail-borne public transport modes 

1.4.1 Trams and light rail 

1.4.2 Metro 

1.5 Organisation and contracting in 

public transport 

1.5.1 Legal framework 

1.5.2 Organisational forms and regional 

differences 

1.6 Major public transport 

operators 

2 ITS technologies 

and solutions 

2.1 Public transport ITS infrastructure 


2.1.2 Roadside segment 


2.1.4 Traveller segment 



2.2 Public transport management 

2.2.1 Planning and scheduling tools 

2.2.2 Computer aided dispatch systems 

2.2.3 Traffic signal priority 

2.3 Traveller management 

2.3.1 Passenger information 

2.3.2 Entertainment 

2.3.3 Fare payment 







planning 

2.5.2 On-board security solutions 

2.6 Business models and strategies 



3.1.1 Market value forecast 


3.1.3 Major vendors 


3.2.1 Macroeconomic environment 





3.3.1 ITS and telematics industry players 






4.1 Daimler 

4.2 Iveco 

4.3 MAN 

4.4 Scania 

4.5 Volvo Group 

4.6 Other bus manufacturers 

4.6.1 Alexander Dennis 

4.6.2 VDL 

4.6.3 Van Hool 

5 Aftermarket solution providers 

5.1 International 

5.1.1 GIRO 

5.1.2 INIT 

5.1.3 IVU 

5.1.4 Swarco 

5.1.5 Thales 

5.1.6 Trapeze ITS 

5.2 Germany and Eastern Europe 

5.2.1 Atron 

5.2.2 PSI Transcom 

5.2.3 R&G 

5.2.4 Radcom 

5.2.5 Siemens 

5.2.6 UTI 

5.3 France and the UK 

5.3.1 21st Century 

5.3.2 ACIS 

5.3.3 Comatis 


5.3.5 INEO Systrans 

5.3.6 Lumiplan 

5.3.7 MiX Telematics 

5.3.8 Navocap 

5.3.9 Omnibus 

5.3.10 SPIE 

5.4 The Mediterranean 

5.4.1 AP Systems 

5.4.2 Digigroup 

5.4.3 GMV 

5.4.4 Grupo Etra 

5.4.5 Indra 

5.4.6 Link Technologies 

5.4.7 Prointec 

5.4.8 Selex Elsag 

5.4.9 T&T 

5.5 The Nordics 

5.5.1 DRI/Mobitec 

5.5.2 FARA 

5.5.3 Hogia 

5.5.4 Pilotfish 

5.5.5 Thoreb 

5.5.6 Trivector 

5.5.7 Vehco 

Glossary


Smart Metering in North 

America and Asia-Pacific 

Smart Metering in North America and Asia-Pacific is the 

second consecutive market report from Berg Insight analysing 

the latest developments for smart metering in two dynamic 

regions. 


with over 160 pages of unique business intelligence, including 



Highlights from the report: 

Case studies of smart metering projects by the leading 

energy industry players in North America and Asia-Pacific. 

In-depth market profiles of the US, Canada, China, Japan, 

South Korea, Australia and New Zealand. 

Status updates on the development of smart grid and 

communication technology. 

Profiles of the key players in the smart metering industry in 

North America and Asia-Pacific. 

Forecasts for smart meter shipments and penetration rates 

until 2016. 

Analysis of the latest market and industry developments in 

each region. 

Order now! 












www.berginsight.com


Smart meters spread through North 

America and Asia-Pacific 

Smart grid is one of the latest buzzwords in the energy sector and 

has become a catch-phrase for politicians, academics and industry 

leaders alike. The vision is to exploit the latest technology to address 

the immense challenge of securing the energy supply in the 

21st century. The concept of smart grids is at times put forward as a 

revolutionary solution to a wide array of problems, ranging from the 

West’s dependency on Middle Eastern oil to global warming. A more 

realistic expectation is however that smart grid technology will contribute 

to improved efficiency and reliability in energy distribution and 

better optimisation in allocation of resources and utilisation of assets. 

Smart metering is widely regarded as the cornerstone for future 

smart grids. In the history of metering technology, smart metering 

represents the third stage in a chain of developments spanning more 

than 100 years. Manually read meters have been around since the 

advent of the utility industry in the late 19th century. Over the last 

three decades, automated meter reading (AMR) based on one-way 

or two-way communication has evolved. Smart metering broadens 

the scope of AMR beyond just meter readings with additional features 

enabled by two-way data communication. A smart metering 

solution generally delivers a range of applications using an infrastructure 

comprising networked meters, communication networks 

and data collection and management systems. 

Smart electricity meters are being introduced all over the developed 

world. North America and Asia-Pacific are two of the most dynamic 

market regions that will see massive projects realised over the next 

five to ten years. Berg Insight forecasts that the installed base of 

smart electricity meters in North America will grow at a compound 

annual growth rate of 22.5 percent between 2010 and 2016 to reach 

87.4 million units at the end of the period. Asia-Pacific is projected 

to see the installed base of smart meters soar from a low level to 

378.1 million units by 2016. 

North America has the world’s highest penetration of automatic meter 

reading, exceeding 50 percent. Over the past years, many of the 

largest utilities in the US have embarked on ambitious smart grid 

schemes where one of the main objectives is to deploy second generation 

advanced metering infrastructure. AEP, PG&E, Southern California 

Edison, Southern Company, Florida Power & Light and Oncor 

are some of the largest utility groups having committed to full-scale 

rollouts to all customers. Furthermore there are numerous projects 

100 

80 

60 

40 

20 

0 

% 

China 

South Korea 

USA & Canada 

Australia & 

New Zealand 

Projected penetration rates for smart electricity meters 

in North America and Asia-Pacific 

2011 

2016 

Japan 

among medium sized and small utilities throughout the country. 

National and state policies play a major role in shaping developments. 

The US market received a major boost through the Obama 

Administration’s American Recovery and Reinvestment Act that includes 

US$ 43 billion ear-marked for the energy sector plus tax incentives. 

A number of states, including California, Texas, Florida and 

Pennsylvania have approved utility plans for massive smart meter 

deployments, while others such as Virginia have turned down major 

project proposals. In Canada, the provinces of Ontario and British 

Columbia have introduced mandatory requirements for smart electricity 

meters for all customers. Hydro-Québec announced Canada’s 

largest project to date in 2011, involving 4.0 million metering points. 

East Asia is in the earliest phase of the adoption of smart metering 

technology. Large-scale rollouts to residential customers have only 

recently begun in Japan and South Korea, while China remains in 

the piloting stage. National and industry leaders do however have 

clear visions for the adoption of the technology over the course of 

this decade. South Korea has adopted a national plan for the construction 

of a smart grid by 2020. Japan already has the world’s most 

advanced power grid monitoring systems in place and several of the 

leading utilities have announced plans for smart meter deployments 

over the next ten years. China is investing massively in the expansion 

of the nation’s energy infrastructure to keep up with the rapidly 

increasing power demand. The country has begun deploying a new 

generation of more advanced electricity meters, which are prepared 

for two-way communication. China has however not yet decided on 

any final standards for smart grid networking. Although the country is 

on track to reach near 100 percent penetration for smart meters that 

support communication by 2015, there is not yet any infrastructure 

in place to network them into a nationwide smart grid. Australia and 

New Zealand began massive installations of smart meters at the end 

of the last decade. Adoption is driven by regulations in the case of 

Australia and by the main industry players in New Zealand. 


How are national energy policies driving the adoption of 

smart metering? 

What new smart metering projects have been enabled 

by the US federal stimuli funds? 

What are the plans for smart meters deployments in 

British Columbia and Québec? 

When will China start the construction of a nationwide 

smart metering data network? 

What is the role for smart metering in South Korea’s 

national smart grid plan? 

What is the current status for smart metering in Japan? 

What is driving adoption of smart meters in Australia 

and New Zealand? 

Who are leading the race for market leadership in North 

America? 

Which are the main providers of PLC and wireless 

communication technology for smart meters? 

Which are the emerging top players in the Chinese 

smart metering industry?


1 Smart grids and 

intelligent meters 

1.1 Introduction to smart grids 

1.2 Smart metering 

1.2.1 Smart metering applications 

1.2.2 Smart metering infrastructure 

1.2.3 Benefits of smart metering 

1.3 Project strategies 

1.3.1 System design and sourcing 

1.3.2 Rollout and integration 

1.3.3 Implementation and operation 

1.3.4 Communicating with customers 

1.4 Regulatory issues 

1.4.1 Models for the introduction of smart 

meters 

1.4.2 Standardisation 

1.4.3 Individual rights issues 

2 PLC and wireless 

communication technologies 

2.1 PLC versus wireless communication 

2.1.1 PLC point-to-multipoint 

2.1.2 Wireless Mesh point-to-multipoint 

2.1.3 Cellular networks point-to-point 

2.1.4 Home area networking 

2.2 PLC technology and vendors 

2.2.1 Industry associations and standards 

2.2.2 Tier one semiconductor companies 

2.2.3 Advanced Digital Design 

2.2.4 CURRENT 

2.2.5 Leaguer Microelectronics 

2.2.6 Topscomm 

2.2.7 Yitran Communications 

2.3 Wireless technology and vendors 

2.3.1 Industry initiatives and standards 


2.3.3 Coronis 

2.3.4 Ember 


2.3.6 Sigma Designs 

2.3.7 Simcom 

2.3.8 Telit 

3 Smart metering 

industry players 

3.1 Meter vendors 

3.1.1 Landis+Gyr 

3.1.2 Itron 

3.1.3 Elster 

3.1.4 Aichi Tokei Denki 

3.1.5 EDMI 

3.1.6 GE Energy 

3.1.7 Holley Metering 

3.1.8 Linyang Electronics 

3.1.9 LSIS 

3.1.10 Osaki Electric 

3.1.11 Sanxing Electric 

3.1.12 Schneider Electric 

3.1.13 Secure Meters 

3.1.14 Sensus 

3.1.15 Wasion 

3.1.16 Second tier Chinese meter vendors 

3.2 Smart grid solution providers 

3.2.1 Aclara 

3.2.2 Ambient 

3.2.3 Arcadian Networks 

3.2.4 Arc Innovations 

3.2.5 Cooper Power Systems 

3.2.6 Comverge 

3.2.7 Echelon 

3.2.8 Eastsoft 

3.2.9 FXXC 

3.2.10 KDN 

3.2.11 Nighthawk 

3.2.12 NURI Telecom 

3.2.13 Omni System 

3.2.14 Ruggedcom 

3.2.15 Silver Spring Networks 

3.2.16 SmartSynch 

3.2.17 Tantalus 

3.2.18 Trilliant 

3.2.19 Tropos Networks 

3.3 MDMS and middleware 

vendors 

3.3.1 Ecologic Analytics 

3.3.2 eMete 

3.3.3 EnergyICT 

3.3.4 NorthStar Utilities Solutions 

3.3.5 Oracle 

3.3.6 OSIsoft 

3.3.7 SAP 

3.4 System integrators and managed 

service providers 



4 Market analysis 



4.1.2 Technology trends 

4.1.3 Industry analysis 

4.2 East Asia 




4.3 Australia and New Zealand 




5 North America 

5.1 Regional summary 

5.2 United States 

5.2.1 Electricity and gas utilities 

5.2.2 Federal smart grid and metering 

initiatives 

5.2.3 Regional overview: Northeast 

5.2.4 Regional overview: Midwest 

5.2.5 Regional overview: South 

5.2.6 Regional overview: West 

5.3 Canada 

5.3.1 Electricity and gas utilities 

5.3.2 Ontario’s smart meter rollout 

5.3.3 Smart metering initiatives in other 

provinces 

6 Asia-Pacific 

6.1 Regional summary 

6.2 China 

6.2.1 Electricity industry structure 

6.2.2 Smart grid and metering initiatives 

6.3 Japan 

6.3.1 Electricity and gas utility industry 

structure 

6.3.2 Smart grid and metering initiatives 

6.4 South Korea 


structure 

6.4.2 National smart grid plan for 2020 

6.5 Australia 


structure 

6.5.2 Regulation driven deployments of 

smart meters 

6.6 New Zealand 

6.6.1 Electricity industry structure 

6.6.2 Industry driven deployments of smart 

meters 

7 Case studies 


7.1.1 Pacific Gas & Electric 

7.1.2 Sempra Energy 

7.1.3 Florida Power & Light 

7.1.4 Hydro-Québec 

7.1.5 BC Hydro 

7.2 East Asia 

7.2.1 State Grid Corporation of China 

7.2.2 Kansai Electric Power 

7.2.3 KEPCO 

7.3 Australia and New Zealand 

7.3.1 Ausgrid 

7.3.2 Jemena and UED 

7.3.3 SP AusNet 

7.3.4 Vector 

Glossary


Smart Metering in Europe 

Smart Metering in Europe is the eighth consecutive report 

from Berg Insight analysing the latest developments for smart 

metering in Europe. 


with over 220 pages of unique business intelligence, including 



Highlights from the eighth edition of the report: 

Case studies of smart metering projects by the leading 

energy groups in Europe. 

In-depth market profiles of nineteen countries in Europe. 

Status updates on the development of smart grid and 

communication technology. 

Updated profiles of the key players in the metering industry. 


Summary of the latest developments in the European energy 

industry. 

Order now! 












www.berginsight.com


Half of Europe’s households will 

get smart meters by 2016 

Smart grid is one of the latest buzzwords in the energy sector and 

has become a catch-phrase for politicians, academics and industry 

leaders alike. The vision is to exploit the latest technology to address 

the immense challenge of securing the energy supply in the 

21st century. The concept of smart grids is at times put forward as a 

revolutionary solution to a wide array of problems, ranging from the 

West’s dependency on Middle Eastern oil to global warming. A more 

realistic expectation is however that smart grid technology will contribute 

to improved efficiency and reliability in energy distribution and 

better optimisation in allocation of resources and utilisation of assets. 

Smart metering is widely regarded as the cornerstone for future 

smart grids. In the history of metering technology, smart metering 

represents the third stage in a chain of developments spanning more 

than 100 years. Manually read meters have been around since the 

advent of the utility industry in the late 19th century. Over the last 

three decades, automated meter reading (AMR) based on one-way 

or two-way communication has evolved. Smart metering broadens 

the scope of AMR beyond just meter readings with additional features 

enabled by two-way data communication. A smart metering 

solution generally delivers a range of applications using an infrastructure 

comprising networked meters, communication networks 

and data collection and management systems. 

Smart electricity meters are being introduced all over the developed 

world. Europe had an early start in the 2000s when Enel completed 

the first nationwide rollout of smart meters to more than 30 million 

customers in Italy. Later deployments followed in the Nordic countries 

and at the beginning of the 2010s, Spain, France and the UK are 

assuming the positions as the most active markets. Berg Insight forecasts 

that the installed base of smart electricity meters in EU23+2 

will grow at a compound annual growth rate of 19.4 percent between 

2010 and 2016 to reach 130.5 million units at the end of the period. 

Annual shipments of smart electricity meters are anticipated to exceed 

20 million units in the mid-2010s. 

A majority of the countries in Western Europe have adopted a policy 

of regulation-driven introduction of smart meters. Italy and Sweden 

were first to complete their rollouts that began in 2001 and 2003 respectively. 

Finland and Norway will require smart meters for all electricity 

customers by 2013 and 2016 respectively, while France, Spain, 

the UK and Ireland have set targets to achieve full penetration in 

Million units 

150 

120 

90 

60 

30 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Installed base of electricity smart meters (EU23+2 2010–2016) 

Year 

the final years of this decade. That will also be the case in the Netherlands, 

where the plans to introduce smart meters met strong opposition 

on the grounds of being invasive to privacy and were delayed 

for several years before they were finally approved by the parliament 

in late 2010. Germany on the other hand has only implemented 

some weaker regulatory drivers and the federal government has declared 

that it has no intention to push for a quick nationwide rollout. 

Iberia is the new focal point for smart metering in Europe. Following 

a build-up phase in 2010, massive installations will take off in 

Spain during 2011, as Endesa goes ahead with a full-scale rollout. 

Iberdrola is performing major pilots involving hundreds of thousands 

of customers and activity is also picking up at Gas Natural Fenosa. 

Furthermore EDP considers a nationwide rollout in Portugal that can 

be coordinated with the mandatory deployment by its distribution 

network subsidiary in Spain. Berg Insight forecasts that annual shipments 

of smart electricity meters in Iberia will peak at around 5 million 

units per year during 2016–2017 before the market gradually 

slows down in the final years before the installation deadline in 2018. 

France and the UK became active markets in 2010 as ERDF and 

British Gas entered the initial phases of their smart meter installation 

programmes. ERDF plans to start with a massive nationwide rollout 

from 2012 and will need to deploy around 6 million units per year 

between 2014 and 2017 in order to fulfil the regulatory obligations 

that will take effect in 2018. The UK is currently in a build-up phase, 

preparing for a mass rollout to nearly 30 million customers during 

2014–2019. British Gas and E.ON have committed to the installation 

of at least one million smart electricity meters each before the mass 

rollout begins. Berg Insight expects that all major energy suppliers in 

the UK will switch to smart meters for new connections and planned 

replacements prior to the mass rollout. Ireland plans a nationwide 

rollout of smart meters starting in 2014. 


How are EU and national energy policies driving the 

adoption of smart metering? 

What are the UK government’s plans for a nationwide 

rollout of smart meters? 

How are smart meter deployments proceeding in 

France and Spain? 

What are the latest regulatory developments in the 

Netherlands and Norway? 

What are the prospects for massive smart meter 

installations in Central Eastern Europe? 

Which lessons can be learnt from customer behaviour 

trials? 

Who are the leading suppliers of smart metering 

solutions for the European market? 

Which are the main providers of PLC and wireless 

communication technology for smart meters? 

What will be the impact of pan-European standard 

initiatives related to smart metering?


1 Electricity, gas and district 

heating distribution in Europe 

1.1 Energy industry players 

1.2 Electricity market 

1.3 Gas market 

1.4 District heating market 


2.1 Introduction to smart grids 

2.2 Smart metering 

2.2.1 Smart metering applications 

2.2.2 Smart metering infrastructure 

2.2.3 Benefits of smart metering 

2.3 Project strategies 

2.3.1 System design and sourcing 

2.3.2 Rollout and integration 

2.3.3 Implementation and operation 

2.3.4 Communicating with customers 

2.4 Regulatory issues 

2.4.1 Models for the introduction of 

smart meters 

2.4.2 Standardisation initiatives 

2.4.3 Individual rights issues 

3 PLC and wireless 

communication technologies 

3.1 PLC versus wireless communication 

3.1.1 PLC point-to-multipoint 

3.1.2 Wireless Mesh point-to-multipoint 

3.1.3 Cellular networks point-to-point 

3.1.4 Home area networking 

3.2 PLC technology and vendors 

3.2.1 Industry associations and standards 

3.2.2 Tier one semiconductor companies 

3.2.3 Advanced Digital Design 

3.2.4 CURRENT 

3.2.5 Power Plus Communications 

3.2.6 Yitran Communications 

3.3 Wireless technology and vendors 

3.3.1 Industry initiatives and standards 


3.3.3 Coronis 

3.3.4 Develco 

3.3.5 Ember 

3.3.6 Radiocrafts 


3.3.8 Sigma Designs 

3.3.9 Telit 


industry players 

4.1 Meter vendors 

4.1.1 Landis+Gyr 

4.1.2 Itron 

4.1.3 Elster 

4.1.4 Aidon 

4.1.5 Apator 

4.1.6 Circutor 

4.1.7 Diehl Metering 

4.1.8 EDMI 

4.1.9 EMH Metering 

4.1.10 GE Energy 

4.1.11 Hager 

4.1.12 Iskraemeco 

4.1.13 Janz 

4.1.14 Kamstrup 


4.1.16 Secure Meters 

4.1.17 Sensus 

4.1.18 ZIV 

4.1.19 ZPA Smart Energy 

4.2 Smart grid solution providers 

4.2.1 ADD Grup 

4.2.2 Echelon 

4.2.3 Embriq 

4.2.4 Enel 

4.2.5 ISA 

4.2.6 Metrima 

4.2.7 NURI Telecom 

4.2.8 Remote Energy Monitoring 

4.2.9 Sentec 

4.2.10 Siemens 

4.2.11 Silver Spring Networks 

4.2.12 Smart Grid Norway 

4.2.13 Trilliant 

4.2.14 Tropos Networks 

4.2.15 Tritech Technologies 

4.2.16 Xemex 

4.3 MDMS and middleware vendors 

4.3.1 Ecologic Analytics 

4.3.2 eMeter 

4.3.3 EnergyICT 

4.3.4 Görlitz 

4.3.5 Netinium 

4.3.6 Oracle 

4.3.7 OSIsoft 

4.3.8 Powel 

4.3.9 Process Vision 

4.3.10 SAP 

4.4 System integrators and managed service 

providers 



5 Market analysis 

5.1 Market drivers and restraints 

5.1.1 Macroeconomic factors 



5.1.4 Industry standards 

5.2 Smart metering market forecast 

5.2.1 Geographical markets 

5.2.2 Capital expenditure forecast 

5.3 Technology trends 


6 Market profiles: 

Northern Europe 

6.1 Sweden 

6.1.1 Electricity distribution industry structure 

6.1.2 Metering regulatory environment 

6.1.3 Smart metering market developments 

6.1.4 The outcome of a regulation driven rollout 

6.2 Denmark 




6.3 Finland 




6.4 Norway 





Western Europe 

7.1 Austria 

7.1.1 Electricity and gas distribution industry 

structure 

7.1.2 Metering regulatory environment and smart 

metering market developments 

7.2 Belgium 

7.2.1 Electricity and gas distribution industry structure 



7.3 France 




7.4 Germany 


structure 


7.4.3 Smart meter market developments 

7.5 Ireland 


structure 

7.5.2 Nationwide program for deployment of smart 

meters 

7.6 The Netherlands 



meter market developments 

7.7 United Kingdom 



7.7.3 Plans for a nationwide smart metering system 

7.7.4 Early smart meter deployments 


Southern Europe 

8.1 Italy 




8.2 Spain 




8.3 Portugal 




8.4 Malta 

8.4.1 Utility industry structure 

8.4.2 National smart grid project 


Central Eastern Europe 

9.1 Bulgaria 


structure 



9.2 Czech Republic 



metering pilots 

9.3 Poland 



metering projects 

9.4 Slovenia 

9.4.1 Electricity industry structure and metering 

regulatory environment 

9.4.2 Smart metering projects 

10 Case studies: Smart metering 

projects in Europe 

10.1 Enel 

10.1.1 The Telegestore project in Italy 

10.1.2 The Meters and More initiative 

10.1.3 Endesa’s smart metering project in Spain 

10.2 ERDF 

10.2.1 The Linky Programme 

10.2.2 System development and full-scale pilot 

10.3 Iberdrola 

10.3.1 The PRIME project 

10.3.2 Smart metering projects in Spain and the US 

10.4 RWE 

10.4.1 Regional DSO operations in Germany 

10.4.2 The Mülheim Zählt project 

10.5 Fortum 

10.5.1 Smart meter rollout in Sweden 

10.5.2 Smart meter rollout in Finland 

10.6 Energa 

10.7 ESB 

10.7.1 Communication technology trials 

10.7.2 Consumer behaviour trials 

10.7.3 Cost benefit analysis 

10.8 Smart metering projects in the UK 

10.8.1 Ofgem’s Energy Demand Research Project 

10.8.2 British Gas’ early rollout to residential 

customers 

10.8.3 Candidate technologies for the DCC’s smart 

metering network 

Glossary


Security Applications 


Security Applications and Wireless M2M is the fourth 

consecutive report from Berg Insight analysing the latest 

developments among the key applications for wireless M2M 

communication in the security industry. 

This report in the M2M Research Series provides you with 

110 pages of unique business intelligence including 5-year 

industry forecasts and expert commentary on which to base 



Identify key players on the European security market. 

Learn about the latest propositions from leading monitored 

alarm system vendors. 

Understand the opportunities and challenges for stolen 

vehicle tracking services. 

Anticipate future drivers for increasing penetration and 

replacement sales for alarm systems. 

Realize the commercial potential of emerging segments 

including leisure vehicle and boat tracking. 

Predict future trends in lone worker protection services. 

Order now! 












www.berginsight.com


Strong growth ahead for connected 

security applications in Europe 

The private security sector is a global industry comprising services 

and solutions such as manned guarding, alarm system integration 

and monitoring, cash and valuables handling as well as various 

services like consulting and private investigations. The global market 

value of the security industry grew to an estimated € 110 billion in 

2010. The more mature European and North American markets still 

dominate the industry with a combined market share of close to 70 

percent. In 2010, the European market value was about flat at € 45.5 

billion. The long-term annual growth rate is estimated to between 

7 and 9 percent globally, and between 6 and 8 percent in Europe 

and the US. Historically, annual growth has exceeded GDP by a few 

percentage points each year. 

Berg Insight forecasts that shipments of wireless M2M modules for 

security applications in EU27+2 will grow from 2.4 million in 2010 at 

a compound annual growth rate (CAGR) of 55 percent to reach 21.4 

million by 2015. At the same time, the number of wireless devices 

monitored from an alarm receiving centre and similar will grow from 

7.0 million in 2010 at a CAGR of 41 percent to reach about 39.2 million 

by the end of 2015. 

The key application areas for wireless M2M communication in the 

European security industry are alarm systems and vehicle tracking 

systems for passenger cars and commercial vehicles. Alarm 

systems are off-the-shelf security systems for small businesses and 

private homes. These are divided into two main categories – local 

alarms and monitored alarms. The simplest type of local alarm only 

reacts to activation by ringing bells to alert the surroundings and 

scare off intruders. Monitored alarms are connected to an alarm receiving 

centre (ARC). Today, only 25 percent of the 30 million alarm 

systems in Europe are monitored by an ARC. Monitored alarm systems 

are dependent on reliable communication networks. There is a 

significant untapped potential in the residential market segment that 

can be fulfilled with the latest generation of monitored alarm systems 

with GSM/GPRS or dual signalling technology. 

Vehicle tracking and recovery is the second major application area 

for wireless M2M communication in the security industry. Devices 

combining GPS and GSM/GPRS technologies enable monitoring 

services for any mobile object. Passenger cars and commercial 

vehicles constitute the main target markets by virtue of numbers 

and individual value, but there are also many niche markets such 


40 

35 

30 

25 

20 

15 

10 

5 

0 

2009 

2010 

2011 

2012 

Cellular M2M connections for security applications (EU27+2 2009–2015) 

2013 

2014 

2015 

Year 

as construction equipment and plant machinery as well as leisure 

vehicles and boats. Similar hardware designs also constitute the onboard 

platform for fleet management solutions and the tracking capabilities 

of these systems enable basic security applications. What 

distinguishes vehicle tracking and recovery system from fleet management 

systems is the monitoring and response service of the secure 

monitoring centre that is linked to GPS-aided security systems. 

Today, only a handful car OEMs offer telematics solutions in a few 

markets in the EU. Berg Insight anticipates that additional brands 

will launch OEM telematics solutions on the European market in response 

to the eCall intiative within the EU. The European Commission 

has a strong commitment to introducing eCall as a standard 

feature in all new cars and recently set 2014 as the new target date 

for realising this vision – through regulations if necessary. Vehicle 

tracking and recovery is likely to become a key component for many 

OEM telematics systems in the next few years, especially for premium 

cars. Features beyond basic E112 functionality are likely to 

be subscription services that have to be renewed some years after 

the purchase of a new vehicle. Significant churn can be expected for 

these services. 

There are also many emerging niche applications for wireless M2M 

in the security industry that have not yet reached significant volumes. 

Personal security for lone workers is an application area offering 

growth opportunities in the medium and long term. Wearable integrated 

tracking and wireless communication devices can be used 

for protecting individuals. This area is mainly driven by stringent employee 

health and safety regulations in the UK, but other countries 

may also introduce similar laws in the future. Moreover, various forms 

of electronic monitoring of offenders are gradually being rolled out 

across Europe to reduce costs of running prisons and assist in the 

rehabilitation process. 


What is the potential market size for wireless M2M 

communication in the security industry? 

Which are the key applications that generate most 

benefits for the end customers? 

Who are the leading providers of monitored small 

business and home alarm systems? 

Why are leading alarm system providers investing in 

wireless technology? 

When will wireless connectivity become a standard 

feature in alarm systems? 

Who are the leading providers of aftermarket vehicle 

tracking solutions? 

What new applications for wireless M2M are emerging 

in the security industry? 

Are regular handsets suitable for lone worker 

protection services?


1 Overview of the European 

security industry 

1.1 Market overview 

1.1.1 Security services 

1.1.2 Security systems 

1.1.3 Small alarm systems 

1.1.4 Cash handling 

1.2 Key industry players 

1.2.1 Group 4 Securicor 

1.2.2 Prosegur 

1.2.3 Securitas 

1.2.4 Tyco International 

1.2.5 United Technologies Corporation 

2 Small business and home 

alarm systems 

2.1 The European small alarm systems 

market 

2.1.1 Monitored alarm systems 

2.1.2 Alarm monitoring services 

2.2 Alarm signal transmission 

2.2.1 Small alarm system technology 

overview 

2.2.2 Mobile network alarm communication 

solutions 

2.2.3 Market penetration for mobile network 

alarm communication 

2.3 Company profiles 

2.3.1 ADT 

2.3.2 Group 4 Securicor 

2.3.3 Prosegur Activa 

2.3.4 Securitas Direct 

2.3.5 UTC Fire & Security 

2.4 Visual security systems 

2.4.1 Network cameras 

2.4.2 Digital video technology 

2.4.3 Wireless network requirements 

2.4.4 Network camera vendors 

3 Commercial vehicle and 

asset tracking 

3.1 The European commercial vehicle 

market 

3.2 Fleet management solutions 

3.2.1 Vehicle management 


3.2.3 Driver management 


3.2.5 Mobile workforce management and 

lone worker security 

3.3 Container tracking solutions 

3.3.1 Intermodal shipping containers 

3.3.2 Overview of the container shipping 

industry 

3.3.3 Container tracking solutions 

3.4 Key fleet management solution 

providers 

3.4.1 Digicore: A global vehicle tracking 

solution provider 

3.4.2 ID-Systems – Asset Intelligence: The 

leading provider of trailer telematics 

3.4.3 Masternaut: Europe’s leading fleet 

management provider merges with 

Cybit 

3.4.4 Qualcomm Enterprise Services: Global 

provider of integrated M2M solutions 

3.4.5 Transics: Pan-European heavy truck 

and transport telematics provider 

3.4.6 Trimble: Strengthens European 

presence with acquisition of Punch 

Telematix 

3.4.7 Volvo Group: Dynafleet available with 

security service from Securitas 

3.5 Satellite communication network 

operators 

3.5.1 Globalstar: Increases focus 

on consumer tracking and 

communication 

3.5.2 Iridium: Experiences fast growth in 

M2M data services 

3.5.3 Orbcomm: Dedicated M2M satellite 

data communications provider 

4 Car tracking and consumer 

asset tracking 

4.1 The European passenger car market 

4.2 Passenger car telematics 

4.2.1 Stolen vehicle recovery 

4.2.2 eCall and driver assistance 

4.2.3 Motor insurance telematics 

4.3 Insurance industry standards for 

vehicle tracking 

4.3.1 Belgium 

4.3.2 The Netherlands 

4.3.3 Norway 

4.3.4 United Kingdom 

4.4 Aftermarket vehicle tracking 

solutions 

4.4.1 Octo Telematics: European leader in 

motor insurance telematics 

4.4.2 Cobra Automotive Technologies: Pan- 

European SVR provider 

4.4.3 LoJack distributors: TRACKER, 

Traqueur and Detector 

4.5 OEM car telematics solutions 

4.5.1 BMW ConnectedDrive 

4.5.2 PSA Peugeot Citroën RT3/RT4/ 

Navidrive 

4.5.3 Volvo On Call 

4.6 The European motorcycle and 

moped market 

4.6.1 Motorcycle theft in Europe 

4.6.2 Motorcycle tracking solutions 

4.7 The European leisure vehicle and 

boat market 

4.7.1 Market overview 

4.7.2 Boat tracking solutions 

5 People tracking 

5.1 Corporate people tracking and lone 

worker protection 

5.1.1 Lone worker legislation 

5.1.2 Lone worker protection devices and 

services 

5.1.3 Electronic monitoring of offenders 

5.2 Consumer-oriented people tracking 

5.2.1 Mobile operator services 

5.2.2 Third party handset-based tracking 

services 

5.2.3 Dedicated GPS tracking devices and 

services 

5.3 Company profiles 

5.3.1 Connexion2: Identicom and the 

SoloProtect managed lone worker 

service 

5.3.2 Geonovo: Developer of the Romad 

RSP-100 lone worker device 

5.3.3 SPOT: GPS tracking and satellite 

messenger devices from Globalstar 

5.3.4 Tramigo: TLD landmarks facilitates 

location of assets without using maps 

5.3.5 Twig Com: Acquired the TWIG tracking 

device business from GeoSentric 


6.1 Market trends and drivers 

6.1.1 Alarm systems: GSM/GPRS 

complementing and replacing PSTN 

6.1.2 Fleet management: Market recovering 

from the economic downturn 

6.1.3 Car telematics: The EC sets 2014 as 

new target for introduction of eCall 

6.1.4 Lone worker protection: Market driven 

by UK legislation 

6.1.5 Consumer asset tracking: Steady 

growth from diverse applications 


6.2.1 Alarm systems 

6.2.2 Fleet management, commercial 

vehicle and asset tracking 

6.2.3 Car telematics 

6.2.4 Lone worker protection services 

6.2.5 Consumer asset tracking applications 

Glossary


Smart Homes and 

Home Automation 

Smart Homes and Home Automation is a comprehensive 

report from Berg Insight analysing the latest developments 

on the global connected home market. 

This report in the M2M Research Series provides you with 




Highlights from the first edition of the report: 

Insights from 30 executive interviews with market 


360-degree overview of the smart homes & home 

automation ecosystem. 

Summary of industry trends in key vertical market 

segments. 

Statistical data on HA adoption in major countries 

and regions. 


Reviews of the latest initiatives launched by industry 

players. 

Updated profiles of the key vendors on this market. 

Order now! 












www.berginsight.com


Where is the global smart 

home market headed? 

Smart homes and home automation (HA) technologies have been 

around for two or three decades. These technologies have been a 

niche segment either for the very affluent, or extreme technophiles 

who wanted to do a few things like control their lights or window 

shades remotely, or stream audio-video content between rooms, or 

do some basic home monitoring. Initial HA systems focused on security 

and utility management, but newer all-in-one systems give users 

real-time control over almost all the systems in the house while at 

home or away, resulting in a smarter and more energy efficient home 

tailored to the homeowner’s lifestyle. 

Berg Insight sees a new day dawning for this industry due to a perfect 

confluence of key market, regulatory, strategic and technology 

trends. First is the pull from consumers who desire to use products 

such as iPhones and iPads to control and enhance their lifestyles 

with the touch of a button on user-friendly and intuitive interfaces. 

The regulatory drivers come from governmental directives, whereby 

countries and utilities are mandated to better control the generation, 

distribution and consumption of power in residences. The strategic 

push comes from new powerful entrants into this space such as 

broadband providers who are already inside consumers’ homes and 

are looking for the next growth opportunities to increase ARPU, reduce 

churn and become solutions providers rather than just “dumbpipes”. 

In the US, broadband companies such as AT&T, Comcast 

and Verizon have shown their hand as they have made recent strong 

advances into this space. Finally, the technology is coming together 

with increasing focus on standardization and interoperability, even 

as the cost of modules, chipsets and software is trending down. 

It is important to understand the different possible gateways and 

business models into the smart home from broadband and wireless 

providers, utility companies, consumer electronics manufacturers, 

retail outlets, to traditional security and home automation suppliers, 

distributors and dealers. It is also important to differentiate the 

different dynamics between the luxury homes segment versus the 

mainstream, as well as the complexities involved in retrofit of existing 

housing stock, versus new home construction. Companies also 

have to strategize whether they wish to offer standalone smart homes 

technologies, or move towards multifunction whole-home systems. 

For the last couple of years, many home automation companies 

have struggled. Part of the reason is that the convenience and 

Revenues (US$ Billion) 

10 

8 

6 

4 

2 

0 

2010 

2011 

2012 

Total annual home automation installation revenues (World 2010–2015) 

2013 

2014 

2015 

Year 

comfort functions offered by HA systems are not critical or essential 

and thus suffer when the financial and economic picture is gloomy. 

A second reason is that the best time to install a HA system is during 

new home construction, but new construction has been at a virtual 

standstill in many regions. Usually the large homes segment is immune 

to economic fluctuations, but this time the malaise has been 

so widespread that even the high-end segments have been affected. 

There will continue to be short-term challenges for the HA industry. 

The economic and housing gloom could stretch out much longer 

than currently envisaged. Other challenges include lack of awareness 

of HA offerings and the fact that consumers in many segments 

do not see a strong reason for HA systems. The costs involved in 

terms of equipment, installation and ongoing maintenance and service, 

are all perceived as deterrents. However, there are signs of economic 

growth and increased residential construction in many parts 

of the world. In addition, new initiatives such as Google’s Android@ 

Home can bring increased consumer awareness of HA systems and 

facilitate interoperability between equipment from multiple vendors. 

Berg Insight forecasts that worldwide revenues from shipments of 

home automation systems will grow at a compound annual growth 

rate (CAGR) of 33 percent from US$ 2.3 billion in 2010 to nearly 

US$ 9.5 billion in 2015. These numbers include all 3 categories of 

home automation: professionally installed, Do-It-Yourself (DIY) and 

the more recent category systems installed by broadband and utility 

service providers. Significant revenue contributions will come from 

retrofit of existing homes, both luxury and mainstream. The home 

automation industry is also opening up a new potential market for 

cellular M2M devices and services. Berg Insight forecasts that the 

number of cellular connections used by home automation systems 

worldwide will grow at a compound annual growth rate of 85.6 percent 

from 0.25 million in 2010 to 5.5 million connections in 2015. 

The vast majority of these are security and access control systems. 

Shipments of cellular M2M communication units for home automation 

systems are forecasted to grow from 0.2 million units in 2010 to 

1.8 million units in 2015. 


What is the mix of smart home technologies in new 

homes versus existing homes? 

How are regulatory initiatives shaping the market? 

What are the main drivers behind growth in the 

Americas, Europe and Asia-Pacific? 

What are the main challenges and roadblocks towards 

widespread adoption? 

Which are the main verticals within smart homes and 

home automation? 

What are the business models and channels-to-market 

of smart home vendors? 

What is the relevance of wireless technologies in home 

automation? 

How will the global smart home market evolve in the 

next decade?


1 Smart homes, connected 

homes and home automation 


1.2 Types of home automation 

1.2.1 Energy management and climate 

control systems 

1.2.2 Security and access control systems 

1.2.3 Lighting, windows and appliance 

control systems 

1.2.4 Audio-visual and entertainment 

systems 

1.2.5 Healthcare systems and home 

monitoring 

1.2.6 Pool, spa control, sprinkler, fountains 

and miscellaneous 

1.2.7 Multifunction and whole-home home 

automation systems 


1.3.1 Market drivers 

1.3.2 Market barriers 

2 Home automation 

market segments 

2.1 The custom (luxury) segment 

2.1.1 The luxury segment is not immune to 

recessions 

2.1.2 Customer identification methods 

2.2 Mainstream (production) segment 

2.2.1 Single-family detached homes 

2.2.2 Multi-family dwelling units (MDUs) 

2.3 New homes versus existing homes 

2.3.1 The new home HA segment is affected 

by the fall in new home construction 

2.3.2 The existing home market is the growth 

segment 

3 The housing industry 

3.1 The North American housing market 

3.1.1 Canada 

3.1.2 Mexico 

3.1.3 USA 

3.2 The European housing market 

3.2.1 France 

3.2.2 Germany 

3.2.3 Italy 

3.2.4 The Netherlands 

3.2.5 Spain 

3.2.6 Sweden 

3.2.7 UK 

3.3 The Asia-Pacific housing market 

3.3.1 Australia 

3.3.2 China 

3.3.3 Hong Kong 

3.3.4 India 

3.3.5 Japan 

3.3.6 Korea 

3.3.7 New Zealand 

3.3.8 Russia 

3.3.9 Singapore 

4 Technology overview 

4.1 Cellular network technologies 

4.1.1 GSM/HSPA networks 

4.1.2 CDMA networks 


4.2 Connectivity and interoperability 

standards 

4.2.1 Ethernet 

4.2.2 HomePlug 

4.2.3 HomePNA 

4.2.4 CEBus 

4.2.5 LonWorks 

4.2.6 X10 

4.2.7 INSTEON 

4.2.8 Universal Powerline Bus (UPB) 

4.2.9 Zigbee 

4.2.10 Z-Wave 

4.2.11 Wi-Fi 

4.2.12 Infrared 

4.3 Industry associations 

4.3.1 CABA 

4.3.2 CEA 

4.3.3 CEDIA 

5 Channels to market and 

business models 

5.1 Professional installation 

5.1.1 Dealer/installer/system integrators 

5.1.2 New home builders 

5.2 Retail 

5.2.1 Mainstream stores 

5.2.2 Online 

5.3 Service providers 

5.3.1 Broadband service providers 

5.3.2 Utility service providers 


5.4.1 Selling prices 

5.4.2 Labour costs and margins 

6 Market forecasts 


6.2 Cellular M2M connections and 

module shipments 

6.3 Smart homes and home automation 

forecasts – North America 

6.3.1 Custom and luxury home segment 

6.3.2 Mainstream single-family home 

segment 

6.3.3 MDU segment 


forecasts – Europe 

6.4.1 Custom and luxury home segment 

6.4.2 Mainstream single-family home 

segment 



forecasts – Asia-Pacific 

6.5.1 Luxury home segment 

6.5.2 Mainstream home segment 


7 Company profiles 

7.1 Multifunction and whole-home 

automation system vendors 

7.1.1 AMX 

7.1.2 Automated Living 

7.1.3 Colorado vNet 

7.1.4 Control4 

7.1.5 Cortexa 

7.1.6 Crestron Electronics 

7.1.7 Element Controls 

7.1.8 ELK Products 

7.1.9 Exceptional Innovation 

7.1.10 Global Caché 

7.1.11 4Home 

7.1.12 Home Automation Inc 

7.1.13 iControl Networks 

7.1.14 iTouch 

7.1.15 Lagotek 

7.1.16 Mi Casa Verde 

7.1.17 Perceptive Automation 

7.1.18 RTI 

7.1.19 Savant Systems 

7.1.20 Simply Automated 

7.1.21 2GIG Technologies 

7.1.22 Vantage Controls 

7.1.23 Vivint 

7.1.24 Xanboo 

7.1.25 X10 

7.2 Security and access control system 

vendors 

7.2.1 ABB 

7.2.2 ADT 

7.2.3 Alarm.com 

7.2.4 ASSA ABLOY 

7.2.5 FortrezZ 

7.2.6 Ingersoll Rand 

7.2.7 Schneider Electric 

7.2.8 System Sensor 

7.2.9 Wayne-Dalton 

7.3 Lighting and window control system 

vendors 

7.3.1 Am-Source International 

7.3.2 BTX Window Automation 

7.3.3 CentraLite 

7.3.4 Electronic Solutions 

7.3.5 Leviton 

7.3.6 Lutron 

7.3.7 Powerline Control Systems 

7.3.8 Skyco 

7.3.9 Somfy 

7.4 Audio-visual and entertainment 

system vendors 

7.4.1 Actiontec Electronics 

7.4.2 Atlona Technologies 

7.4.3 AVC Group 

7.4.4 BDI 

7.4.5 Channel Vision Technology 

7.4.6 Classé Audio 

7.4.7 Cinemar Solutions 

7.4.8 ConnectGear 

7.4.9 Draper 

7.4.10 D-Link 

7.4.11 Envive 

7.4.12 Fluid Digital 

7.4.13 Gefen 

7.4.14 Groov Audio 

7.4.15 Harman 

7.4.16 Kaleidescape 

7.4.17 Krell Industries 

7.4.18 Linn 

7.4.19 Marantz 

7.4.20 Naim 

7.4.21 Runco 

7.4.22 Russound 

7.4.23 Sonos 

7.4.24 SpeakerCraft 

7.4.25 Universal Electronics 

7.4.26 Universal Remotes 

7.5 Energy management and climate 

control system vendors 

7.5.1 AlertMe 

7.5.2 Blue Line Innovations 

7.5.3 Cisco 

7.5.4 Grid Net 

7.5.5 Intermatic 

7.5.6 Intwine Energy 

7.5.7 Invensys 

7.5.8 Portus 

7.5.9 RCS Technology 

7.5.10 Simple Control 

7.5.11 Tendril 

7.5.12 Universal Devices 

7.5.13 Web Mountain 

Glossary


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Where is the European 

telematics market headed? 

Telematics is a broad term that may be applied to a wide range of 

automotive IT solutions. Berg Insight’s definition of a car telematics 

solution in this report is an automatic system designed for passenger 

cars which incorporate some form of wireless communication 

via a wide area network. The history of car telematics can be traced 

back to the first stolen vehicle tracking systems based on RF communication 

using unlicensed frequency bands, which appeared 

on the market in the 1980s. Subsequently mobile networks have 

enabled true online connectivity with two-way communication at the 

same time as GPS technology has been commoditised to the extent 

that high-accuracy satellite positioning can be integrated into virtually 

any device. Today a standard telematics unit features GPRS, 

GPS and frequently also some kind of interface to the electronics 

systems of the vehicle. This kind of device may be used as a platform 

for one or several types of applications. 

Several categories of car telematics applications are today offered on 

a commercial basis. These include eCall and driver assistance, SVR, 

connected navigation, motor insurance telematics, road charging, 

leasing and rental fleet management and vehicle diagnostics. eCall 

and driver assistance applications deliver value in the form of improved 

safety and better convenience when travelling. SVR facilitates 

recovery of the car in case of theft and frequently entitles the owner 

to insurance benefits. Connected navigation enables access to up-todate 

map data and other online services. Motor insurance telematics 

combines SVR with innovative business models such as PAYD (Pay- 

As-You-Drive). Road charging is gaining momentum as a new method 

for financing privately operated motorways, raising tax revenues and 

tackling congestion. Leasing and rental fleet management gives owners 

better control over hired-out vehicles and enables new forms of 

contracts. Vehicle diagnostics allows car manufacturers, dealers and 

workshops to improve their service offering to car owners. 

Berg Insight estimates that total shipments of car telematics systems in 

EU27+2 reached 0.85 million units in 2009. Growing at a compound 

annual growth rate of 35.0 percent, the shipments are expected to 

reach 1.6 million units in 2011. During the same period the number of 

active telematics service subscribers is forecasted to grow at a compound 

annual growth rate of 23.1 percent from 3.5 million subscribers 

in 2009 to 5.4 million in 2011. From 2012, Berg Insight expects a sharp 

Million units 

20 

15 

10 

5 

0 

2009 

2010 

2011 

2012 

2013 

2014 

2015 

Shipments of car telematics units (Europe 2009–2015) 

Year 

increase of OEM systems in preparation for the full scale introduction 

of eCall. By 2015 the pan-European safety system is anticipated 

to generate shipments of about 15 million OEM telematics units and 

push the total number of active subscribers to 28.7 million in 2015. 

Already in 2012 OEM systems are forecasted to catch up with aftermarket 

systems in terms of shipments and active subscribers. eCall 

and other OEM initiatives are also expected to curb the growth for 

aftermarket systems. 

Until now OEM telematics propositions have so far largely failed to 

make a significant impression on the European market. Availability is 

still restricted to a handful of brands and models on selected markets. 

PSA and BMW are still the most active players in the market, bundling 

telematics services with navigation, audio and Bluetooth handsfree 

products. Recently they have upgraded and extended their offerings 

to cover most of Western Europe. PSA was also the first car manufacturer 

to have introduced an eCall device as a standard feature on selected 

models from 2010. Fiat, Volvo Cars and premium brands such 

as Porsche, Jaguar and Land Rover have also been active on the market 

for some time. In late 2011, Berg Insight anticipates that additional 

brands will launch OEM telematics solutions on the European market 

in response to the eCall intiative within the EU. The European Commission 

has a strong commitment to introducing eCall as a standard 

feature in all new cars and recently set 2014 as the new target date for 

realising this vision – through regulations if nessecary. 

The aftermarket telematics market is now recovering from the economic 

crisis. Particularly SVR product sales are linked to the demand 

for exclusive cars and were affected by lower car sales in this segment 

during 2009. The adoption of motor insurance telematics has slowed 

down somewhat as the initial success in Italy proved difficult to transfer 

to additional markets. Insurance providers are however now established 

as an important distribution channel for aftermarket telematics 

providers in a number of countries and Octo Telematics, which first 

developed it, is firmly established as the leading supplier. 


What are the dynamics behind developments in the 

European car telematics industry? 

What is the current status of the eCall initiative? 

What are the latest developments on innovative road 

charging schemes in Europe? 

Why is motor insurance telematics successful in Italy? 

What are the main trends on the connected navigation 

market? 

How is RF tracking technology standing up against 

GSM/GPS? 

Who are the leading providers of aftermarket vehicle 

tracking solutions? 

How is the OEM telematics value chain evolving? 

What are the current car telematics propositions from 

Europe’s main car brands?


1 Passenger cars in Europe 


1.2 Car manufacturers 

1.3 Leasing and rental companies 

1.4 Motor insurance 

1.5 Emergency services and assistance 

providers 

1.5.1 PSAP and SOC organisations 

1.5.2 Assistance providers 

1.5.3 Automobile clubs 

1.6 Passenger cars and the environment 

1.6.1 Electric vehicles 

1.6.2 Hybrid electric vehicles 

2 Car telematics solutions 

2.1 Car telematics infrastructure 


2.1.2 Tracking segment 


2.1.4 Service segment 

2.2 Car telematics applications 

2.2.1 eCall and roadside assistance 

2.2.2 Stolen vehicle recovery 

2.2.3 Motor insurance telematics 

2.2.4 Leasing and rental fleet management 

2.2.5 Vehicle diagnostics 

2.2.6 Electronic toll collection and congestion 

charging 

2.2.7 Connected navigation 

2.3 Electric vehicles versus conventional 

vehicles 

2.4 Aftermarket solutions versus OEM 

solutions 


3.1 Car telematics market forecast 

3.2 Application trends 

3.2.1 eCall: The EC sets 2014 as new target for 

pan-European introduction 

3.2.2 SVR: Declining price advantage for RF 

tracking against GSM/GPS 

3.2.3 Motor insurance telematics: Spreading 

across Europe 

3.2.4 Connected navigation: Low-cost factory-fit 

OEM solutions 

3.2.5 Road charging: Privacy concerns may block 

online satellite tracking systems 

3.2.6 CRM: Telematics will be used to drive a 

connected CRM strategy for OEMs 


3.3.1 Aftermarket solution providers 

3.3.2 OEM solution providers 

3.3.3 Car brands and dealers 


3.3.5 Continued consolidation trends in the 

aftermath of the financial crisis 


4 Aftermarket vehicle 

tracking solutions 

4.1 Value chain overview 

4.2 Aftermarket vehicle tracking solution 

providers 

4.2.1 AutoGuard 

4.2.2 Autotxt 

4.2.3 Cesar Satellite 

4.2.4 Cobra Automotive Technologies 

4.2.5 Detector 

4.2.6 MetaSystem 


4.2.8 SECAR 

4.2.9 TRACKER Network 

4.2.10 Traqueur 

4.2.11 Trafficmaster 

4.2.12 Viasat Group 

4.2.13 Other vehicle tracking vendors 

4.3 Insurance industry telematics 

initiatives 

4.3.1 Italy: Motor insurance providers adopt 

telematics to combat theft and fraud 

4.3.2 Spain: MAPFRE offers YCar targeting 18–30 

year olds 

4.3.3 United Kingdom: Coverbox PAYD has fitted 

7,500 cars after one year 

4.3.4 United Kingdom: Insure the Box new entrant 

with PAYD scheme 

4.3.5 United Kingdom: Thatcham CAT 5 and TQA 

vehicle security standards 

5 OEM telematics solutions 

5.1 Value chain overview 

5.2 Automotive suppliers 

5.2.1 Actia 

5.2.2 Continental Automotive Group 

5.2.3 Delphi Automotive 

5.2.4 Denso 

5.2.5 Magneti Marelli 

5.3 Telematics service providers 

5.3.1 Airbiquity 

5.3.2 Altea 

5.3.3 ATX Group 

5.3.4 Connexis 

5.3.5 Eurowatch 

5.3.6 Hughes Telematics 

5.3.7 IMA 

5.3.8 Octo Telematics 

5.3.9 Tema.Mobility 

5.3.10 WirelessCar 

5.4 OEM telematics propositions 

5.4.1 BMW 

5.4.2 Fiat Group 

5.4.3 Ford 

5.4.4 Jaguar and Land Rover 

5.4.5 Mercedes-Benz 

5.4.6 Porsche 

5.4.7 PSA Peugeot Citroën 

5.4.8 Volvo Car 

6 Connected navigation devices 


6.2 In-dash connected navigation solution 

providers 

6.2.1 TomTom and Renault 

6.2.2 TomTom and Fiat 

6.2.3 TomTom collaborations with Sanyo and 

Sony 

6.2.4 Aisin AW and Toyota 

6.2.5 Masternaut 


6.3 Connected PND solution providers 

6.3.1 TomTom 

6.3.2 Garmin 

6.3.3 MiTAC International 

6.3.4 Navigon 

6.3.5 Medion 

6.3.6 MyGuide Americas 

6.3.7 Coyote System 

6.3.8 Mobile Devices 

6.4 Mobile navigation services 

7 The European eCall initiative 

7.1 Regulatory process 

7.1.1 Activities of DG eCall and other working 

groups 

7.1.2 Actions by the EC and EU Member States 

7.1.3 Stakeholder positions on eCall 

7.2 eCall functional specifications and 

standardisation 

7.2.1 IVS functional specifications 

7.2.2 MSD transport mechanism 

7.2.3 PSAP requirements 

7.3 Case studies 

7.3.1 Germany: ADAC performs international 

feasibility trial of eCall 

7.3.2 United Kingdom: National PSAPs support 

private eCall services 

7.3.3 United States: GM OnStar provides 

emergency call service to 6 million cars 

8 Road charging for passenger cars 

8.1 Overview of ETC technologies 

8.1.1 Automatic Number Plate Recognition 

(ANPR) 

8.1.2 Dedicated Short Range Communication 

(DSRC) 

8.1.3 GPRS/GPS 

8.2 ETC charging concepts 

8.3 Interoperability of ETC systems 

8.4 Future developments and trends 


8.5.1 The national truck tolling scheme in 

Slovakia launched in January 

8.5.2 Toll Collect in Germany generated revenues 

of € 4.4 billion in 2009 

8.5.3 Road pricing in Stockholm successful in 

cutting congestion 

8.5.4 Planning for a nationwide road charging 

rollout in the Netherlands 

8.5.5 The London congestion charge generates 

yearly revenues of € 367 million 

8.6 Road charging solution providers 

8.6.1 Autostrade 

8.6.2 EFKON 

8.6.3 GMV 

8.6.4 Kapsch TrafficCom 

8.6.5 Q-Free 

8.6.6 Sanef Group 

8.6.7 Satellic Traffic Management 

8.6.8 Skymeter 

8.6.9 Thales 

Glossary


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Location-targeting releases the full 

potential of the mobile channel 

The mobile channel is getting established as an integral part of the 

marketing media mix, a process which is eased by the booming smartphone 

adoption and increasing mobile media consumption. One of 

the key developments in mobile advertising is the increasing integration 

of location-sensitivity, which releases the full potential of the mobile 

channel. A notable divide can be made between static and real-time 

location-based advertising (LBA). Targeting by static variables involves 

using information which is part of specific user profiles such as place of 

residence and work. Real-time location targeting instead uses location 

information which is gathered when an ad is delivered to a mobile user. 

Such location-based advertising programs and campaigns leverage the 

same type of technologies to determine user location as other locationbased 

services (LBS). Common methods include GPS, Cell-ID and Wi- 

Fi positioning which are all based on real-time information. 

Targeting by location in combination with other contextual and behavioural 

segmentation greatly enhances the relevance of mobile advertising. 

It has been demonstrated that location-targeted ads generate 

considerably higher return than conventional mobile advertising, and 

the associated eCPM levels are several times higher. Berg Insight estimates 

that the total global value of the real-time mobile LBA market 

was € 192 million in 2011, representing 5.0 percent of the total mobile 

ad spend. Growing at a compound annual growth rate of 90.9 percent, 

the real-time LBA market is forecasted to be worth € 4.9 billion in 2016, 

corresponding to 28.3 percent of all mobile advertising and marketing. 

This means that location-based advertising and marketing will represent 

more than 4 percent of digital advertising, or 1 percent of the total global 

ad spend for all media. Asia-Pacific is estimated to be the largest LBA 

market in 2016, followed by Europe and North America. 

Key drivers for LBA include the growing attach rates of location technologies 

in handsets, as well as the increasing consumer acceptance 

of LBS in general. Local advertising is further a major market, and LBA 

opens up the mobile channel for new advertisers such as local merchants. 

The fact that location targeting has higher performance has 

moreover induced premium rates for publishers and developers. The 

main barriers to adoption are related to the inherently limited reach of 

LBA which acts as a mental hurdle for advertisers. Education of advertisers 

and new methods for campaign performance evaluation are thus 

called for. Privacy issues can further not be ignored, but can be 

€ million 

5000 

4000 

3000 

2000 

1000 

0 

2010 

2011 

2012 

2013 

2014 

2015 

LBA revenue forecast, € million (Worldwide 2010–2016) 

2016 

Year 

beneficially handled by privacy control options beyond simple opt-in 

mechanisms. The demand for hyper-local targeting of ads is so far limited 

among advertisers, but is bound to increase given the considerable 

impact such campaigns generate. 

The LBA value chain is still forming and there are a large number of 

players involved in the ecosystem. The industry is fragmented and has 

not yet reached maturity. Many different companies are involved, ranging 

from LBA specialists such as Placecast, xAd and LEMON Mobile, 

to operators including SFR, AT&T and O 2, and LBS players such as 

Telmap, TeleNav and Waze. There is furthermore an abundance of location-aware 

applications and media which serve geo-targeted ads, with 

examples such as WHERE, Loopt and Shopkick. Included in the marketplace 

are moreover coupons and deals providers including Yowza!!, 

GeoAd and COUPIES, search solutions such as Poynt and Qype, and 

proximity marketing providers like Qwikker, Proximus Mobility and 

Scanbuy. A number of traditional mobile advertising players are also 

active in the LBA space, for example Millennial Media, Madvertise and 

Nexage, as well as major digital and telecom players such as Google, 

Apple and Nokia. 

There are a number of key takeaways from the latest developments in 

LBA. It has been established that location-targeting improves the effectiveness 

of mobile marketing campaigns, and greater shares of ad 

budgets are devoted to LBA among marketers. It is however crucial to 

ensure sound opt-in procedures and individual privacy measures for 

consumers. Location is further only one of many components in successful 

targeting, and marketers must also strive to leverage other contextual 

and behavioural information. High-precision real-time geotargeting 

is today sparsely used, and rightly so as most campaigns do not 

require targeting with an accuracy of a few meters. Hyper-local campaigns 

are nevertheless becoming more common. Current important 

high-volume LBA formats include mobile search and SMS campaigns. 

Berg Insight however anticipates that geotargeting gradually will become 

ubiquitous and available across the entire mobile channel. 


In what ways can location technology improve the relevancy of 

mobile advertising? 

What are the experiences from mobile LBA campaigns so far? 

How should mobile LBA be integrated in the marketing media 

mix? 

Which categories of companies can leverage mobile locationbased 

advertising? 

Which are the LBA specialists that stand out of the crowd? 

How are mobile operators such as AT&T, Telefónica and SFR 

approaching LBA? 

How are traditional mobile advertising players and major digital 

and telecom players positioning themselves in this market? 

How well suited for LBA are different existing and future mobile 

media channels? 

Which are the main drivers and barriers affecting the mobile 

LBA market?


1 Advertising and the mobile 

channel 

1.1 Advertising and digital media 

1.1.1 The marketing and advertising industry 

1.1.2 The Internet media channel 

1.1.3 The mobile media channel 

1.2 Mobile advertising and marketing 

1.2.1 The mobile handset as an advertising 

platform 

1.2.2 Advertising on the mobile handset 

1.2.3 The mobile advertising ecosystem 

1.3 Mobile media channels and formats 

1.3.1 Messaging 

1.3.2 Mobile web advertisement 

1.3.3 Mobile applications 

1.4 Mobile marketing industry overview 

1.4.1 Factors influencing the potential 

market value of mobile advertising 

1.4.2 Current state and future trends 

2 Mobile location technologies 

and services 

2.1 Mobile network location 

architectures and platforms 

2.1.1 Location architecture for GSM/UMTS 

networks 

2.1.2 Location architecture for LTE networks 

2.1.3 Control Plane and User Plane location 

platforms 

2.1.4 Probe-based location platforms 

2.2 Mobile location technologies and 

methods 

2.2.1 Cell-ID 

2.2.2 Enhanced Cell-ID 

2.2.3 RF Pattern Matching 

2.2.4 E-OTD, OTDOA and U-TDOA 

2.2.5 GNSS: GPS, GLONASS, Galileo and 

Compass 

2.2.6 Bluetooth, NFC and Wi-Fi positioning 

2.2.7 Hybrid, mixed mode and indoor 

location technologies 

2.2.8 Theoretical limitations of positioning 

technologies 

2.3 Overview of mobile location-based 

services 

2.3.1 Mapping and navigation 

2.3.2 Local search and information 

2.3.3 Social networking and entertainment 

2.3.4 Recreation and fitness 

2.3.5 Tracking services 

3 Mobile location-based 

advertising and marketing 

3.1 Definitions and variants of LBA 

3.1.1 Static versus real-time locationtargeting 

3.1.2 Push and pull LBA 

3.1.3 LBA formats 

3.2 Market receptiveness 

3.2.1 Advertiser adoption 

3.2.2 Outcomes of different LBA strategies 

3.2.3 Consumer attitudes 

3.2.4 Privacy concerns 


3.3.1 The North Face drives foot traffic with 

LBA program delivered by Placecast 

3.3.2 Operator Zain Kuwait enters the LBA 

space with AdZone platform 

3.3.3 SPH a pioneer in location-based 

advertising in Singapore 

3.3.4 LBA solution from NAVTEQ delivers 

impressive results for McDonald’s 

3.3.5 VW engage in Wi-Fi-based marketing 

through JiWire 

3.3.6 Boloco taps SCVNGR to encourage 

repeat visits 

3.3.7 Expedia creates award winning 

location-based mobile website using 

HTML5 

3.3.8 McDonald’s engages customers in 

billboard games 

3.3.9 MINI’s location-based reality game 

attracts thousands of players 

3.3.10 Rovio introduces a location-dimension 

to the Angry Birds game 

3.3.11 QderoPateo and Kommunity Kiosk 

enable Bluetooth marketing at hotels 

3.3.12 Movie theatre chain partners with 

ChaCha to promote Twilight premiere 


4.1 LBA industry analysis 

4.1.1 Classification of LBA offerings 

4.1.2 LBA specialists 

4.1.3 Mobile operators 

4.1.4 LBS and navigation providers 

4.1.5 Location-aware applications and 

media 

4.1.6 Mobile coupons and deals providers 

4.1.7 Mobile search providers 

4.1.8 Proximity marketing providers 

4.1.9 Traditional mobile advertising players 

4.1.10 Major digital and telecom players 

4.1.11 Mergers and acquisitions 

4.2 LBA landscape trends 

4.2.1 Drivers for success 

4.2.2 Barriers to adoption 

4.2.3 Overcoming the barriers 


4.3.1 Total, digital and mobile advertising 

market value forecasts 

4.3.2 LBA market value forecast 

4.4 Final conclusions 

4.4.1 Location filtering improves the 

effectiveness of mobile marketing 

campaigns 

4.4.2 Greater shares of ad budgets devoted 

to LBA among marketers 

4.4.3 Location is but one of many valuable 

opt-in variables 

4.4.4 High-precision real-time geotargeting 

is sparsely used 

4.4.5 Mobile search and SMS campaigns 

are important high-volume LBA 

formats 

4.4.6 Location-targeting will eventually 

become ubiquitous 

5 Company profiles and 

strategies 

5.1 LBA specialists 

5.1.1 AdMoove 

5.1.2 Chalkboard 

5.1.3 CityGrid Media 

5.1.4 LEMON Mobile 

5.1.5 Placecast 

5.1.6 xAd 

5.1.7 Xtify 

5.1.8 YOOSE 

5.2 Mobile operators 

5.2.1 AT&T Mobility 


5.2.3 SFR 

5.2.4 Telefónica Group 

5.3 LBS and navigation providers 

5.3.1 Appello Systems 

5.3.2 Intersec 

5.3.3 TeleNav 

5.3.4 Telmap 

5.3.5 TomTom 

5.3.6 Waze Mobile 

5.4 Location-aware applications and 

media 

5.4.1 Foursquare 

5.4.2 Loopt 

5.4.3 Shopkick 

5.4.4 WHERE 

5.5 Mobile coupons and deals providers 

5.5.1 COUPIES 

5.5.2 GeoAd 

5.5.3 Groupon 

5.5.4 ThinkNear 

5.5.5 Yowza!! 

5.6 Mobile search providers 

5.6.1 Mobile Commerce 

5.6.2 Poynt 

5.6.3 Qype 

5.6.4 Yell Group 

5.7 Proximity marketing providers 

5.7.1 BLIP Systems 

5.7.2 Proximus Mobility 

5.7.3 Qwikker 

5.7.4 Scanbuy 

5.8 Traditional mobile advertising 

players 

5.8.1 InMobi 

5.8.2 Jumptap 

5.8.3 Madvertise 

5.8.4 Millennial Media 

5.8.5 Nexage 

5.8.6 Sofialys 

5.9 Major digital and telecom players 

5.9.1 Apple 

5.9.2 Facebook 

5.9.3 Google 


5.9.5 Nokia 

5.9.6 Yahoo! 

Glossary


Mobile Navigation 

Services and Devices 

Mobile Navigation Services and Devices is the fifth 


developments on the global PND and mobile turn-by-turn 

navigation market. 

This report in the LBS Research Series provides you with 





Profit from 30 new executive interviews with market leading 

companies. 

Understand the dynamics of the navigation markets in 

Europe, North America and ROW. 

Benefit from expert market analysis including detailed 

regional forecasts. 

Learn about the latest mobile navigation propositions from 

device vendors and service providers. 

Comprehend how navigation applications can integrate with 

other location-based services to improve the user experience. 

Evaluate the impact of free navigation applications and 

evolving new business models. 

Identify new business opportunities in connected services 

and real-time traffic information. 

Order now! 






What are the real business opportunities for LBS on the global market? Berg Insight’s 

LBS Research Series is a unique series of market reports published on a quarterly 

basis. Each title offers detailed analysis of the most interesting LBS topics such as 

handset-based satellite positioning technology, mobile personal navigation services 

and location-enabled content services. Once per year we also publish a summary of 

our research with detailed forecasts for the major regions. 

www.berginsight.com


What are the latest developments 

on the personal navigation market? 

Navigation systems and services for car and pedestrian navigation can 

be divided into multiple categories. Car manufacturers offer factory 

installed in-dash navigation systems as standard or optional equipment 

on a majority of their models sold in developed markets. Drivers that 

want to add navigation to their existing vehicle can choose among a 

number of aftermarket solutions. Examples include in-dash navigation 

systems, Personal Navigation Devices (PNDs) and navigation apps 

for mobile phones. New device categories such as Internet tablets are 

also being equipped with GPS and navigation software. At the end 

of 2011, there were 340 million navigation systems in use worldwide, 

including an estimated 60 million factory installed and aftermarket indash 

navigation systems, about 150 million PNDs and an estimated 

130 million navigation-enabled mobile phones. 

Even though the share of new cars fitted with factory installed in-dash 

navigation systems will grow fast as prices decline, the actual penetration 

of in-dash navigation systems will grow slowly. The average age of 

vehicles in North America and Europe has grown to about 9 years and is 

even higher in most other markets. Aftermarket navigation solutions will 

thus account for a majority of navigation systems sold in the foreseeable 

future. Since the different solutions are tailored for slightly different usecases, 

multiple navigation-capable device solutions can be expected to 

co-exist in the future. Many consumers are also likely to use more than 

one category of navigation capable device. 

In many developed markets such as Europe and North America where 

the PND penetration is already high, the PND device category is facing 

increasing competition from handset-based navigation services and 

low cost in-dash navigation systems. Worldwide shipments of PNDs 

fell to about 33 million units in 2011, down from nearly 38 million in 

2010. Berg Insight believes that PND shipments in Europe and North 

America have peaked and will gradually decline to about 7 and 6 million 

units per annum respectively in 2016. New markets in other parts of the 

world will only partly compensate for the decline in the mature markets. 

Worldwide shipments of PNDs are forecasted to gradually decline to 23 

million units in 2016. 

Increasing competition has already forced several vendors to exit the 

PND segment – either in the most competitive markets or altogether. 

There is also a consolidation trend among the remaining PND vendors. 

MiTAC has acquired the PND operations of Navman and the assets 

Million 

350 

300 

250 

200 

150 

100 

50 

0 

2010 

Active navigation app users 

Installed base of PNDs 

2011 

2012 

2013 

2014 

2015 

2016 

Installed base of PNDs and active mobile turn-by-turn navigation users 

(World 2010–2016) 

Year 

of the consumer product division of Magellan Navigation. Garmin 

completed the acquisition of Navigon in July 2011. United Navigation, 

which began operations in early 2010, has licensed the rights to use 

the Falk and Becker brands for navigation solutions. The PND market 

is now dominated by the three vendors Garmin, TomTom and MiTAC 

that together maintain a 75 percent market share. These companies 

have highly integrated operations ranging from hardware and software 

development to distribution. Moreover, these companies are now 

increasingly focusing on in-dash navigation systems. 

The adoption of handset-based navigation apps and services is 

increasing along with the popularity of smartphones. The global active 

installed base of smartphones surpassed 700 million units at the 

2011, which is approximately 15 percent of all mobile phones in use. 

Berg Insight forecasts that smartphone shipments will grow from an 

estimated 450 million units in 2011 to 1,300 million units in 2016. In 

the future, virtually all GPS-enabled handsets can be expected to have 

mapping and navigation software as part of the standard feature set. 

Today, handset navigation solutions are primarily available as on-board 

apps with map data stored in the memory of the handset and off-board 

services that rely on maps stored on a server. Over time, many solutions 

will converge into hybrid services that store frequently used maps in the 

internal memory and leverage wireless connectivity to access dynamic 

content. The main distribution channels for handset navigation apps 

include mobile network operators, handset vendors and on-device 

application stores. Free turn-by-turn navigation services have been 

available for several years from niche players, but the launch of Google 

Maps Navigation for Android handsets in late 2009 and Nokia Maps 

with free navigation in early 2010 started a major transformation of the 

handset navigation market in both Europe and North America. Whitelabel 

navigation developers are now working with mobile operators to 

create unique localised offerings and service bundles. Increasingly, 

navigation service providers are focusing on the freemium business 

model where the core turn-by-turn navigation service is free and users 

have the option to purchase additional content and features. 


How are business models for PNDs and mobile navigation 

services evolving? 

What impact has free navigation services had on the 

personal navigation market? 

How are device manufacturers positioning themselves 

on the growing mobile navigation market? 

Will turn-by-turn navigation services for mobile phones 

replace portable navigation devices? 

Which are the leading developers of turn-by-turn navigation 

applications for mobile phones? 

Which mobile operators have introduced mobile turnby-turn 

navigation services? 

What will be the winning formula for connected PNDs 

and associated services? 

How will mobile navigation services evolve in the future?


1 Personal navigation solutions 

1.1 Vehicle fleets and navigation system 

penetration 

1.1.1 The European passenger car market 

1.1.2 The North American passenger car and 

light truck market 

1.2 Overview of personal navigation 

systems and services 

1.2.1 Factory installed in-dash navigation and 

telematics solutions 

1.2.2 Aftermarket in-dash navigation systems 

1.2.3 Personal Navigation Devices 

1.2.4 Smartphones and mobile phones 

1.2.5 Internet tablets and media players 

1.3 PND categories and segments 

1.3.1 Standalone car navigation PNDs 

1.3.2 Embedded PNDs 

1.3.3 Multimode and rugged PNDs 

1.3.4 Truck PNDs 

1.4 Handset-based navigation services 

1.4.1 On-board navigation apps 

1.4.2 Off-board navigation services 

1.5 Navigation service distribution 

channels and business models 

1.5.1 Mobile network operators 

1.5.2 Handset vendors 

1.5.3 On-device app stores 

1.5.4 Active handset navigation users 

2 Map data and content 

providers 

2.1 Digital map data and image suppliers 

2.1.1 NAVTEQ 

2.1.2 TomTom Maps 

2.1.3 AND 

2.1.4 AutoNavi 

2.1.5 Blom 

2.1.6 CE Info Systems 

2.1.7 DigitalGloble 

2.1.8 GeoEye 

2.1.9 Intermap Technologies 

2.1.10 OpenStreetMap 

2.1.11 ZENRIN 

2.2 Traffic information services 

2.2.1 Traffic information systems 

2.2.2 RDS-TMC services 

2.2.3 The VICS traffic information system 

2.2.4 The TPEG standard 

2.2.5 AirSage 

2.2.6 Clear Channel Radio’s Total Traffic 

Network 

2.2.7 Decell 

2.2.8 INRIX 

2.2.9 Mediamobile 

2.2.10 TrafficCast 


2.3 Speed camera warning devices and 

database providers 

2.3.1 Coyote Systems 

2.3.2 Cyclops 

2.3.3 FoxyTag 

2.3.4 Road Angel 

2.3.5 RoadPilot 

2.3.6 Wikango 

2.4 Travel guide, POI data and weather 

information providers 

2.4.1 CustomWeather 

2.4.2 Foreca 

2.4.3 Fodor’s Travel 

2.4.4 Langenscheidt 

2.4.5 Mairdumont 

2.4.6 NavX 

2.4.7 ViaMichelin 

2.4.8 Wcities 

2.5 Directory publishers 

2.5.1 PagesJaunes and Mappy 

2.5.2 Truvo 

2.5.3 Yell Group 

3 Navigation software developers 

3.1 Technology overview 

3.1.1 On-board, off-board and hybrid 

navigation software 

3.1.2 Evolution of navigation software features 

3.2 Vendor market shares 

3.2.1 Handset navigation app market shares 

in Europe 

3.2.2 Handset navigation app market shares 

in North America 

3.3 Company profiles and strategies 

3.3.1 ALK Technologies 

3.3.2 Appello Systems 

3.3.3 deCarta 

3.3.4 Elektrobit 

3.3.5 Fullpower Technologies 

3.3.6 Google 

3.3.7 GPS Tuner 

3.3.8 Intrinsyc Software 

3.3.9 Maction Technologies 

3.3.10 Mireo 

3.3.11 NavGuard 

3.3.12 NaviExpert 

3.3.13 Navitel 

3.3.14 NAVITIME 

3.3.15 Navmii 

3.3.16 NDrive 

3.3.17 NNG 

3.3.18 PH Informatica 

3.3.19 ROUTE 66 

3.3.20 Skobbler 

3.3.21 Sygic 

3.3.22 TeleCommunication Systems 

3.3.23 TeleNav 

3.3.24 Telmap 

3.3.25 UbiEst 

3.3.26 Waze 

3.3.27 Wikitude 

3.3.28 Yapp Mobile 

4 Mobile operator service 

offerings 

4.1 Navigation services from mobile 

operators in North America 

4.1.1 AT&T 

4.1.2 Bell Mobility 

4.1.3 MetroPCS 

4.1.4 Rogers Wireless 

4.1.5 Sprint Nextel 

4.1.6 TELUS 

4.1.7 Verizon Wireless 


operators in Europe 

4.2.1 Deutsche Telekom Group 


4.2.3 SFR 


4.2.5 Telekom Austria Group 

4.2.6 TeliaSonera Group 

4.2.7 Vodafone Group 


operators in Asia Pacific 

4.3.1 Country profile: Australia 

4.3.2 Country profile: Japan 

4.3.3 Country profile: South Korea 

4.3.4 SingTel Group 

4.3.5 Tata Indicom 

4.3.6 Vodafone New Zealand 

4.4 Navigation services in other countries 

4.4.1 Country profile: Israel 

4.4.2 Country profile: South Africa 

4.4.3 América Móvil 

4.4.4 NII Holdings 

4.4.5 Telefónica Latin America 

4.4.6 Mobile TeleSystems 

5 Device vendor profiles 

5.1 PND market developments 

5.1.1 PND feature evolution 

5.1.2 Market consolidation 

5.2 PND shipments and vendor market 

shares 

5.2.1 Shipments by geographical region 

5.2.2 PND hardware revenues 


5.3 PND vendor profiles and strategies 

5.3.1 Garmin 

5.3.2 Navigon 

5.3.3 TomTom 

5.3.4 MiTAC 

5.3.5 Airis 

5.3.6 AvMap 

5.3.7 Mappy / Logicom 

5.3.8 MEDION 

5.3.9 Panasonic 

5.3.10 Shinco 

5.3.11 Sony 

5.3.12 Thinkware Systems 

5.3.13 UniStrong 

5.3.14 United Navigation 

5.4 Handset market developments 

5.4.1 Smartphone evolution 

5.4.2 Handset vendor market shares 

5.4.3 Handset vendor navigation service 

strategies 

5.5 Handset vendor profiles and 

strategies 

5.5.1 Apple 

5.5.2 HTC 


5.5.4 Motorola 

5.5.5 Nokia 

5.5.6 RIM 


5.5.8 Sony Ericsson 


6.1 Navigation industry trends 

6.1.1 The total navigation system penetration 

rate is still low globally 

6.1.2 Low cost in-dash navigation systems 

drive take rates 

6.1.3 Evolution of handset navigation 

distribution channels 

6.1.4 Evolution of handset navigation 

business models 

6.2 Regional markets 

6.2.1 The European mobile navigation 

market 

6.2.2 The European PND market 

6.2.3 The North American mobile navigation 

market 

6.2.4 The North American PND market 

6.2.5 The Rest of World mobile navigation 

market 

6.2.6 The Rest of World PND market 

Glossary


Mobile Location-Based 

Services 

Mobile Location-Based Services is the sixth consecutive 

report from Berg Insight analysing the latest developments on 

the European and North American LBS markets. 

This report in the LBS Research Series from Berg Insight 

provides you with 140 pages of unique business intelligence 

including 5-year industry forecasts and expert commentary 

on which to base your business decisions. 


Learn about the LBS strategies of major telecom operators 

in Europe and North America. 

Profit from 30 new executive interviews with market 


Identify key players on the European and North American 

mobile LBS market. 

Understand the opportunities and challenges for locationbased 

advertising. 

Benefit from valuable insights about the most successful 

LBS propositions on the market. 

Comprehend how location technologies affect the user 

experience of LBS. 

Predict future business opportunities for mobile industry 

players in LBS. 

Order now! 










and location-enabled content services. Once per year we also publish a summary of 

our research with detailed forecasts for the major regions. 

www.berginsight.com


Business models for LBS shift to 

freemium and advertising 

Mobile location-based services (LBS) are gradually achieving 

mainstream market acceptance. Popular service categories include 

mapping and navigation, search and information, social networking 

and entertainment, recreation and fitness as well as tracking. Mapping 

and navigation is the leading segment in terms of revenues and the 

second largest in terms of number of active users. Despite continued 

growth of active users driven by rising adoption of smartphones, 

revenues for mapping and navigation services are only growing slowly 

as competition from free and low cost services has intensified. Whitelabel 

navigation developers are now working with mobile operators to 

create unique localised offerings and attractive service bundles. Some 

navigation service providers are focusing on freemium apps where 

the core turn-by-turn navigation service is free and users have the 

option to purchase additional content and features. Usage of search 

and information services is growing fast as more subscribers adopt 

mobile Internet services and handsets with improved capabilities. 

Local search is now the leading LBS category in terms of unique users. 

The popular social networking services are also experiencing rapidly 

growing uptake from mobile users. Increasingly, these services add 

various forms of location support. 

Berg Insight estimates that the number of active users of locationbased 

services and apps more than doubled in 2011. At the end of the 

year, about 20 percent of mobile subscribers in Europe are frequent 

users of location-based services. In North America where adoption of 

smartphones and GPS-enabled handsets is higher, an estimated one 

third of all handset users now access location-based services regularly. 

However, the significant growth in usage and number of active LBS 

users have not yet resulted in substantial growth in revenues. Total 

LBS service revenues in the EU 27+2 reached € 205 million in 2010 

and Berg Insight forecasts LBS revenues to grow to about € 435 million 

in 2016. In North America, revenues are forecasted to grow from 

US$ 620 million in 2010 to an estimated US$ 710 million in 2016. 

Ad-funding is already the main source of revenues in many consumer 

LBS categories. Notable exceptions include the mapping and 

navigation as well as tracking service categories where ad revenues 

now account for less than 10 percent of total revenues. Along with 

increasing usage and a maturing advertising ecosystem, ad revenues 

will grow both in absolute terms and as a share of total revenues also in 

the mapping and navigation segment. Many actors in the mobile value 

chain show great interest in location targeted ads. Although location 

can be a very valuable targeting attribute for some brands and campaigns, 

many other attributes are available that can be more relevant. 

Moreover, several issues – such as user privacy and pricing of location 

data – need to be resolved before location-based ad campaigns can 

leave the trial stage and contribute significantly to overall revenues. 

Historically, mobile operators have been key partners and the main 

distribution channel for app and service developers. Operators have 

had a unique position with a direct relationship with a large user 

base, allowing them to market services, pre-install applications on 

new handsets, present links to services from their portals and handle 

end-user billing. This central role is now being challenged by the 

rising smartphone ecosystems such as Android, iOS and Windows 

Phone that in many cases integrate key location-based services 

and give developers access to location data, distribution channels 

in the form of on-device app stores as well as billing and advertising 

solutions for monetisation. Developers can also access location data 

from numerous independent Wi-Fi and cellular base station location 

database providers. These location services are well suited for a range 

of consumer-oriented services primarily targeting smartphone users. 

Many operators are now opening their location platforms to third party 

developers and location aggregators that play an important role as 

intermediaries between mobile operators and developers. Networkbased 

location data is valuable for developers and third parties that 

need to locate any device, not only GPS-enabled smartphones, 

without the need to install a client app that collects location data 

on each device. Most operators’ location platforms have a limited 

capacity and operators therefore maintain relatively high prices for 

each location look-up. This is a justifiable cost for services where a 

successful location look-up adds significant value and the developer 

can charge their customers accordingly. This is the case for a range 

of enterprise and B2B services including asset tracking, workforce 

management, authentication and fraud prevention. 


€ million 

600 

500 

Europe 

27+2 America 

What is the current status of the European and North American 

mobile LBS market? 

How are free navigation offerings affecting the market dynamics? 

400 

What are the mobile strategies of search engines and directory 

publishers? 

300 

How is location technology used by mobile social networks and 

communities? 

200 

How is GPS-technology altering the conditions for tracking 

services? 

100 

Which operators have introduced branded location-based 

services? 

0 

2010 

2011 2012 

2013 

2014 

2015 

2016 

Year 

How is location being used to add value in mobile advertising? 

Mobile LBS revenue forecast, € million (2010–2016)


1 Introduction to location-based 

services 

1.1 Definition of mobile location-based 

services 

1.2 Mobile communication services 

1.2.1 Mobile voice and SMS service 

revenues 

1.2.2 Mobile data and application revenues 

1.2.3 Location apps and service revenues 

1.3 Mobile LBS categories 

1.3.1 Mapping and navigation 

1.3.2 Local search and information 


1.3.4 Recreation and fitness 

1.3.5 Tracking services 

1.3.6 Other services 

1.4 Mobile app monetisation strategies 

and business models 

1.4.1 Free apps 

1.4.2 Paid apps 

1.4.3 Freemium apps and in-app payments 

1.4.4 Ad-funding 

1.4.5 New channel to market 

1.4.6 Bundled products and services 

1.4.7 Mobile app business model trends 


platforms 

1.5.1 Mobile network-based location 

technologies 


Compass 

1.5.3 Hybrid and mixed mode technologies 

1.5.4 Accuracy requirements for LBS 

1.6 The regulatory environment in Europe 

and North America 

1.6.1 European emergency call and privacy 

regulations 

1.6.2 LBS regulatory environment in the US 

1.6.3 Emergency call regulations in Canada 

2 Smartphone ecosystems 

2.1 Smartphone OS platforms 

2.1.1 Android 

2.1.2 iOS 

2.1.3 Windows Phone 7 

2.1.4 Symbian 

2.1.5 BlackBerry OS and BBX 

2.1.6 Samsung’s Bada platform 

2.2 App stores 

2.2.1 Android Market 

2.2.2 Apple App Store 

2.2.3 BlackBerry App World 

2.2.4 Nokia Ovi Store 

2.2.5 Windows Phone Marketplace 

2.3 Ad networks and in-app ad solutions 

2.3.1 Apple iAd 

2.3.2 RIM BlackBerry Advertising Service 

2.3.3 Microsoft Windows Phone 7 and 

Microsoft Advertising 

2.3.4 Nokia in-app advertising and NAVTEQ 

Media Solutions 

2.3.5 Google Admob 

2.4 Leading smartphone vendors 

2.4.1 Apple 

2.4.2 HTC 


2.4.4 Motorola Mobility 

2.4.5 Nokia 

2.4.6 RIM 


2.4.8 Sony Ericsson 


2.5.1 New vertical silos 

2.5.2 Towards a complete LBS stack 

2.5.3 Operator strategies 

2.5.4 Handset vendor strategies 

2.5.5 The mobile web, HTML5 web apps and 

native apps 

3 Operator LBS offerings and 

strategies 

3.1 The European operator LBS market 

3.1.1 3 Group 


3.1.3 KPN Group 


3.1.5 Telecom Italia Mobile 


3.1.7 Telenor Group 



3.2 The North American operator LBS 

market 



3.2.3 MetroPCS 



3.2.6 TELUS 

3.2.7 T-Mobile USA 


3.3 Location aggregators and Locationas-a-Service 

providers 

3.3.1 Deveryware 

3.3.2 LOC-AID 

3.3.3 Location Labs 

3.3.4 Lociloci 

3.3.5 Mobile Commerce 

3.3.6 TechnoCom 


3.4.1 Organisational capabilities and goals 

limit operator’s ability to provide LBS 

3.4.2 Smartphone platforms challenge 

operators’ central role 

3.4.3 The rise of third party developers and 

apps 

4 Key LBS categories 

4.1 Mapping and navigation 

4.1.1 Mapping and routing services 

4.1.2 Traffic information services 

4.1.3 Turn-by-turn navigation services 

4.1.4 Mapping and navigation industry trends 

4.1.5 Mobile operator service offerings 

4.1.6 Handset vendor offerings 

4.1.7 App stores and service providers 

4.1.8 Key market players 

4.2 Local search and information 

4.2.1 Directory services 

4.2.2 Local discovery and review services 

4.2.3 Travel planning, guides and information 

services 

4.2.4 Shopping and coupon services 

4.3 Social networking and entertainment 

4.3.1 Social networking and community 

services 

4.3.2 Check-in services 

4.3.3 Friendfinder services 

4.3.4 Chat and instant messaging services 

4.3.5 Location-based games 

4.4 Recreation and fitness 

4.4.1 Geocaching apps 

4.4.2 Outdoor navigation 

4.4.3 Sports tracking apps 

4.5 Tracking services 

4.5.1 Family locator services 

4.5.2 Smartphone tracking apps 

4.5.3 Enterprise tracking services 


5.1 Summary of the LBS market 

5.1.1 The European LBS market 

5.1.2 The North American LBS market 

5.2 Mobile advertising and location 

5.2.1 Challenges and opportunities for mobile 

advertising 

5.2.2 Location can improve ROI for 

advertisers 

5.3 Vertical market trends 

5.3.1 Mapping and navigation services 

become free for end-users 

5.3.2 Search and information services growth 

driven by smartphone uptake 


services gradually add location 

5.3.4 Smartphones are increasingly used as 

recreation and fitness devices 

5.3.5 Corporate efficiency investments drive 

tracking service revenues 

Glossary


LBS Platforms and 

Technologies 

LBS Platforms and Technologies is the third consecutive 

report from Berg Insight analysing the latest developments 

on the global market for LBS platforms and middleware. 

This report in the LBS Research Series from Berg Insight 






companies. 

Learn about the latest trends for location platforms and 

technologies worldwide. 

Identify new business opportunities enabled by new location 

platform architectures. 

Predict which location technologies will be deployed in the 

future. 

Anticipate future drivers for location platforms and 

middleware revenues. 

Understand the opportunities and challenges for mobile 

location-based services globally. 

Order now! 










and location-enabled content services. Once per year we also publish a summary 

of our research with detailed forecasts for the global mobile LBS market. 

www.berginsight.com


The global market for LBS platforms 

and middleware to double in the next 

5 years 

Mobile location platforms enable mobile network operators to offer 

location-based services (LBS). Location platforms typically comprise 

software extensions to network infrastructure components that together 

can calculate the position of a handset. Many mobile operators also deploy 

location middleware that functions as a mediator between the location 

platform, applications and support systems – and more importantly, 

provides centralised control of privacy settings for all applications. 

Mobile location platforms enable three categories of services: public 

safety services, national security and law enforcement applications, as 

well as commercial LBS. Nearly 70 percent of all emergency calls are 

today placed from mobile phones and it can often be difficult for the 

caller to convey their location accurately to first responders. Automatic 

location platforms can reduce the time to find the location of the caller. 

They also enable more efficient handling of simultaneous calls from 

people reporting the same incident to distinguish single accidents from 

multiple events. Another use area is public warning systems that can 

locate and send messages to all mobile users within a geo-fenced area. 

Government agencies can also use location platforms and data mining 

systems for border security, critical infrastructure protection and locationenhanced 

lawful intercept. 

LBS are services that in some way utilise the geographic location of a 

handset, either to enhance existing applications, or enable new types of 

applications. An example of the first case is search services that use the 

subscriber’s known location as a filter for presenting relevant content. 

In the second case, location is used as an enabler for new applications 

that are fully dependent on knowing the location of a user or an asset; 

examples include navigation and tracking services. Today, countless 

consumer and corporate services make use of automatic location of 

handsets or other assets. However, a majority of the services use location 

data obtained directly from GPS receivers in the handset or various third 

party location databases rather than directly from operators. 

Location technologies can be divided into handset-based technologies 

(such as GPS) with intelligence in the handset, network-based technologies 

(for instance Cell-ID, Enhanced Cell-ID and U-TDOA) with intelligence 

in the network and hybrid technologies (for instance A-GPS) with 

intelligence in both the handset and the network. Handset-based and 

€ million 

300 

250 

200 

150 

100 

50 

0 

2010 

2011 

2012 

2013 

Location platform and middleware revenue forecast, € million (World 2010–2016) 

2014 

2015 

2016 

Year 

hybrid technologies often require additional hardware and software 

in the handset, while network-based technologies require deployment 

of hardware and software in the mobile network. Each technology has 

different characteristics and ultimately, no single technology performs 

best in every aspect. 

The Federal Communications Commission’s (FCC) E911 mandates for 

location of mobile emergency calls released in 1996 was a major driver 

behind the development of location platforms for the North American 

market. In Europe, as well as in other developed countries such as Japan 

and South Korea, the early deployment of location platforms focused on 

supporting commercial services due to the lack of a clear mandate for 

emergency services. In the first deployment phase, lasting from 2000 to 

2003, operators invested in platforms and ready-made location services. 

The results were in many cases limited uptake whereby many operators 

lost interest in LBS as a mass-market proposition. However, governments 

and telecom regulators in many regions worldwide are now introducing 

some form of emergency call and lawful intercept mandates that 

require at least basic location platforms and technologies. Although the 

regulators have typically not yet imposed any specific location accuracy 

requirements as part of the mandates, it is highly likely that more stringent 

location accuracy will be demanded in the future as technologies mature 

and costs decrease. 

An estimated 30 percent of the mobile network operators worldwide 

have now deployed at least some type of basic location platform. 

Additional deployments and updates of existing platforms can be 

expected in most markets in the coming years, primarily driven by 

government mandates since commercial LBS increasingly rely on 

alternative location sources including GNSS, Wi-Fi location and 

third party Cell-ID databases. Berg Insight forecasts that total global 

annual revenues for GMLC/MPC, SMLC/PDE and SUPL A-GNSS 

location systems and services will grow from € 150 million in 2010 to 

€ 300 million in 2016. These revenues comprise integration fees and 

licenses for new platform deployments as well as capacity and technology 

upgrades, maintenance and associated services. 


What is the current status of the global mobile LBS platform 

market? 

Which mobile operators have deployed LBS platforms 

and middleware? 

How is GPS-technology altering the conditions for providers 

of location-based services? 

What is the current status of E112 in Europe and similar 

programs in other regions? 

How is GPS-technology affecting network-based location 

technologies? 

How will lawful intercept requirements affect technology 

choice for operators? 

Which location platforms and technologies are best 

suited for location-based advertising? 

Which vendors provide location platforms and middleware 

today?


1 Introduction to 

location platforms 

1.1 Location platforms and locationbased 

services 

1.1.1 Overview of mobile location platforms 

1.1.2 A brief history of location platforms and 

services 

1.2 Mobile communication services 

1.2.1 Mobile voice and data subscribers 

1.2.2 Mobile voice and SMS service revenues 

1.2.3 Mobile data and application revenues 

1.2.4 Location apps and service revenues 

1.3 Mobile location platforms 

and technologies 

1.3.1 Mobile location platforms 

1.3.2 Mobile location technologies 

1.3.3 Location middleware and GIS 

1.4 The mobile LBS value chain 

1.4.1 Location platform and network 

equipment vendors 

1.4.2 Location technology developers 

1.4.3 LBS middleware vendors 


1.4.5 Location aggregators 

1.4.6 Handset manufacturers 

1.4.7 Mobile application developers and 

service providers 

1.5 Location platform pricing models 

1.5.1 Capacity-based model 

1.5.2 Transaction-based model 

1.5.3 Subscriber-based model 

1.6 Telecoms regulations drive location 

platform deployments 

1.6.1 European emergency call and privacy 

regulations 

1.6.2 LBS regulatory environment in the US 

1.6.3 Emergency call regulations in Australia 

1.6.4 Emergency call regulations in Canada 

1.6.5 Emergency call regulations in Japan 

2 Technology overview 

2.1 Mobile network location platforms 

2.1.1 Location architecture for GSM/UMTS 

networks 

2.1.2 Location architecture for LTE networks 

2.1.3 Control Plane and User Plane location 

platforms 

2.1.4 OMA SUPL 1.0 

2.1.5 OMA SUPL 2.0 

2.1.6 OMA SUPL 3.0 

2.2 Network-based positioning 

technologies 

2.2.1 Cell-ID 

2.2.2 Enhanced Cell-ID and RF Pattern 

Matching methods 

2.2.3 E-OTD and OTDOA 

2.2.4 Uplink Time Difference of Arrival 

(U-TDOA) 

2.2.5 Location platforms and technologies in 

3GPP2 networks 

2.2.6 Location in converged IP networks 

2.3 GNSS and hybrid 

location technologies 


Compass 

2.3.2 Assisted GPS and A-GNSS 

2.3.3 Hybrid, mixed mode and indoor location 

technologies 

2.4 Theoretical limitations of 

positioning technologies 

3 Commercial deployments 

3.1 Platform deployments in Europe 

3.1.1 3 Group 


3.1.3 KPN Group 


3.1.5 Telecom Italia Mobile 


3.1.7 Telenor Group 



3.2 Platform deployments in the Americas 





3.2.5 TELUS 


3.2.7 Wind Mobile 

3.3 Platform deployments in Asia-Pacific 

3.3.1 BSNL 



3.3.4 Telstra 

3.3.5 Telkomsel 

3.4 Platform deployments in ROW 


4.1 LBS market trends 

4.1.1 Emergency call mandates remain the 

key driver for platform deployments 

4.1.2 Location-enabled lawful intercept 

4.1.3 LBS service revenue forecast 

4.2 Handset market trends 

4.2.1 Smartphones 

4.2.2 GPS attach rates driven by higher 

smartphone sales 

4.2.3 Proliferation of GPS-enabled GSM/ 

WCDMA handset models 

4.2.4 GPS-enabled GSM/WCDMA handset 

shipment forecasts by segment 

4.3 Location platform deployments 


4.3.2 GMLC and SMLC platform deployment 

forecasts 

4.3.3 SUPL A-GPS server deployment 

forecast 

4.3.4 Location middleware deployment 

forecast 

5 Location platform and 

technology vendor profiles 

5.1 Location platform and 

infrastructure vendors 

5.1.1 Alcatel-Lucent 

5.1.2 CommScope 

5.1.3 Creativity Software 


5.1.5 Mobile Arts 

5.1.6 Nokia Siemens Networks 

5.1.7 Oksijen 

5.1.8 Openwave 

5.1.9 Redknee 

5.1.10 Septier 

5.1.11 TeleCommunication Systems 

5.1.12 TruePosition 

5.2 Location technology developers 

5.2.1 Broadcom 

5.2.2 CSR 

5.2.3 GBSD Technologies 

5.2.4 GloPos Technologies 

5.2.5 Intersec 

5.2.6 Location Labs 

5.2.7 Navizon 

5.2.8 Polaris Wireless 

5.2.9 Pole Star 


5.2.11 Rx Networks 

5.2.12 Skyhook Wireless 

5.3 Middleware vendors 

5.3.1 CellVision 

5.3.2 Genasys 

5.3.3 Mobilaris 

5.3.4 Reach-U 

5.3.5 Telenity 

Glossary

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The mobile channel is joining 

mainstream media 

There are close to 6 billion active mobile subscriptions across the 

globe, which can be compared with about 2 billion Internet users. 

This underpins the vast potential of the mobile channel for advertising 

and marketing, being highly important for brands seeking 

to engage in communication with present and potential customers. 

Berg Insight estimates that the total value of the global mobile 

marketing and advertising market was € 2.61 billion in 2010, having 

experienced healthy growth throughout the financial crisis and the 

following recuperation. Growing at a compound annual growth rate 

of 36.9 percent, the market is forecasted to be worth € 17.2 billion in 

2016 – corresponding to 15.2 percent of the total digital advertising 

market. Mobile advertising is at the same time predicted to account 

for 3.8 percent of the total global ad spend for all media. 

The mobile media has several especially interesting attributes from a 

marketing perspective. First of all most people have a mobile handset, 

making reach unmatched. Mobile handsets and networks are 

also getting increasingly advanced, making it possible to deliver 

highly compelling advertising experiences, incorporating rich media, 

video and interactive content. Even more importantly, handsets 

are extremely personal devices which people tend to always have 

within reach and most often switched on. This enables marketing 

possibilities which other channels lack. Consumers can be reached 

at all times and in all places, which makes the channel stand out of 

the crowd. The personal nature of the devices makes it possible to 

deliver messages which are highly relevant for the recipient, taking 

into consideration demographics, interests, habits and other preferences. 

Communication having undergone such screening is bound 

to be much more effective in portraying a brand positively. The ROI 

of such initiatives can be substantially better than for intrusive campaigns 

where all consumers are flooded with the same non-personalised 

message. The mobile channel can in this way avoid the pitfall 

of unsolicited communication and capture an important role in the 

future of marketing. 

For several years, mobile media has been claimed to be on the verge 

of entering the array of main media channels for marketing. During 

the last years, companies have started to leave the experimental 

stage and deliver full-scale campaigns, gradually including mobile in 

the marketing media mix. Advertisers include blue chip companies 

20000 

15000 

10000 

€ million 

5000 

0 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

Mobile advertising revenue forecast, € million (Worldwide 2010–2016) 

Year 

as well as SMEs. Exposure through multiple channels, digital as 

well as traditional, has proven to generate better outcomes than 

when channels are used in isolation. This is especially true for the mobile 

media, being relatively new and therefore bound to benefit from 

the viral effects created by campaigns spanning several media and 

generating attention across the population of potential customers. 

Numerous actors are engaging in activities related to mobile marketing, 

including large players from the digital industry. Google and 

Apple, with the AdMob and iAd advertising platforms, hold major 

market shares in mobile advertising. Microsoft has struggled in the 

mobile space and has joined forces with Nokia in an attempt to create 

a third mobile ecosystem to compete with Google’s Android and 

Apple’s iOS. A wide variety of other companies are also involved in 

the value chain, including specialised mobile actors such as Millennial 

Media, Amobee and Smaato. Facebook is furthermore on the 

verge of establishing its presence in the mobile advertising space, 

and may very well become an important player if leveraging user 

data for targeted mobile campaigns. 

There are a number of key takeaways from the latest developments 

in mobile marketing. The channel is getting established as an integral 

part of the media mix, a progress which is eased by the booming 

smartphone adoption and increasing mobile media consumption. 

Brands do however need to refine their marketing strategies to 

integrate the mobile channel, in order to spend wisely and capitalise 

on the potential the mobile channel brings. Operators need to pay 

attention to the possible changes in the mobile ecosystem, where 

advertising can be an important future source of revenue. Within the 

plethora of advertising formats, applications are currently extremely 

popular, though also the mobile web is seeing increased uptake 

spurred by HTML5. While advanced formats offer impressive user 

experiences, the potential in more simple alternatives such as SMS 

and coupons is however still substantial, not the least due to an 

unprecedented reach. Finally, the integration of location-sensitivity 

in advertising efforts is increasing, an area which releases the full 

potential of the mobile channel. 


How should mobile handsets be integrated in the marketing 

media mix? 

What changes in the mobile industry and end-user behaviour are 

required for mobile advertising to keep growing as a multi-billion 

euro market? 

How are Apple, Google, Microsoft and Yahoo! positioning 

themselves to become leading mobile advertising players? 

Who are the rising stars that stand out from the crowd among the 

mobile advertising and marketing companies? 

How well suited for advertising are different existing and future 

mobile media channels? 

What are the experiences from mobile marketing campaigns so far? 

What implications does mobile advertising bring for operators? 

Which advertising formats will become most successful in the 

mobile environment? 

In what ways can location technology improve the relevancy of 

mobile advertising?


1 Advertising and digital media 

1.1 The marketing and 

advertising industry 

1.1.1 Global advertising expenditure 

1.1.2 Advertisement expenditure by media 

1.1.3 Top 20 global advertisers 

1.1.4 Marketing industry players 

1.2 The Internet media channel 

1.2.1 Internet usage trends 

1.2.2 Internet advertising expenditure 

1.2.3 Internet advertising formats 

1.3 The mobile media channel 

1.3.1 Europe 

1.3.2 United States 

1.3.3 Japan 

1.3.4 Emerging markets 

2 Mobile advertising 

2.1 The mobile handset as 

an advertising platform 

2.1.1 Physical characteristics of the mobile 

handset 

2.1.2 Handset software 

2.1.3 Location capabilities 

2.1.4 Mobile networks and data transfer 

capabilities 

2.1.5 Mobile Internet versus PC-based 

Internet 

2.2 Advertising on the mobile handset 

2.2.1 Deploying mobile advertising 

2.2.2 Targeting mobile campaigns 

2.2.3 Exploiting location technology 

2.2.4 Privacy concerns 

2.2.5 Pricing models and cost 

2.3 The mobile advertising ecosystem 

2.3.1 Advertisers 

2.3.2 Ad agencies and creative designers 

2.3.3 Digital ad networks 

2.3.4 Technical solution providers 

2.3.5 Mobile operators 

2.3.6 Online media publishers and mobile 

application providers 

2.3.7 Industry associations 

3 Messaging and 

mobile marketing 

3.1 SMS and MMS marketing 

3.1.1 Push messaging 

3.1.2 Pull messaging and Common Short 

Codes 

3.1.3 Location-targeted SMS campaigns 

3.2 Idle screen and cell broadcast 

3.3 Mobile coupons 

3.4 Proximity-based marketing 

3.4.1 Bluetooth 

3.4.2 NFC 

3.4.3 Barcodes 


3.5.1 Placecast’s ShopAlerts platform 

generates major ROI for Fitness First 

3.5.2 McDonald’s in Japan integrates mobile 

coupons and contactless wallet 

3.5.3 Blockbuster achieves impressive 

redemption rates from mobile coupons 

3.5.4 Bluetooth coupons available at major 

hotel chains 

3.5.5 Coca-Cola seeks to save the polar 

bears through SMS donation 

campaign 

4 Mobile web advertisement 

4.1 Portals 

4.2 News and information 

4.3 Mobile search 

4.3.1 Market players and strategies 

4.3.2 Directory services and local search 

4.4 Communities and social networking 

4.4.1 Market players and strategies 

4.4.2 Social media marketing 

4.5 Mobile music and video 


4.6.1 Expedia creates award winning 

location-based mobile website using 

HTML5 

4.6.2 McDonald’s engages customers in 

billboard games via mobile web 

4.6.3 Dictionary.com’s tiered approach 

optimises user experience across 

platforms 

4.6.4 Intel campaign shows mobile web ads 

outperform in-app ads 

4.6.5 Fandango delivers app-like experience 

to moviegoers on the mobile web 

5 Ad-funded applications 

5.1 Mobile applications 

5.1.1 Mobile games 

5.1.2 Mobile map and navigation 

applications 

5.1.3 Mobile search applications 

5.1.4 Mobile music and video applications 

5.1.5 Social networking applications 

5.1.6 Pure advertising apps 

5.2 In-app advertising 

5.2.1 Apple – iAd 

5.2.2 RIM – BlackBerry Advertising Service 

5.2.3 Microsoft – Windows Phone 7/Microsoft 

Advertising 

5.2.4 Nokia – Windows Phone 7 and legacy 

systems 

5.2.5 Android – AdMob and third party ad 

networks 


5.3.1 Angry Birds Magic Places and Live 

generates substantial attention 

5.3.2 MINI’s location-based reality game 

attracts thousands of players 

5.3.3 McDonald’s promotes breakfast items 

with in-app game ad in Pandora 

5.3.4 Poynt’s local business search 

application reaches 11 million users 

5.3.5 Heineken’s StarPlayer application offers 

dual screen football experience 


6.1 Mobile marketing industry analysis 

6.1.1 Buyer-side: Adoption of mobile ads 

moves beyond the experimental stage 

6.1.2 Supplier-side: Continued consolidation 

and emergence of mobile players 

6.1.3 Consumer-side: Mobile Internet will 

eventually overtake desktop access 

6.1.4 Channels and formats: Which will 

succeed? 

6.1.5 Convergence trends 

6.2 Potential market value analysis 

6.2.1 Target audience and exposure 

6.2.2 CPM levels 

6.2.3 CTRs for mobile campaigns 

6.2.4 Revenue sensitivity analysis 


6.4 Final conclusions 


and strategies 

7.1 Top advertising agencies 

7.2 Telecom industry players 

7.2.1 Turkcell at the forefront of mobile 

advertising with huge opt-in database 

7.2.2 Blyk’s opt-in advertising solution for 

operators successful in India 

7.2.3 O2 Germany relaunches ad-funded 

Netzclub price plan with new tariffs 

7.2.4 Ericsson aims to remove complexity by 

launching AdMarket 

7.3 Digital industry players 

7.3.1 Google’s US$ 2.5 billion mobile 

business with Mobile First and SoLoMo 

7.3.2 Microsoft and Nokia team up to build a 

new global mobile ecosystem 

7.3.3 Yahoo! provides rich content for mobile 

and taps into ad revenues 

7.4 Mobile advertising players 

7.4.1 AdMob 

7.4.2 Amobee 

7.4.3 Jumptap 

7.4.4 Millennial Media 

7.4.5 Out There Media 

7.4.6 Smaato 

7.4.7 Velti 

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approach and accurate forecasts. 

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The smartphone trend is accelerating 

the mobile application market 

Software especially developed for mobile phones has been around 

for well over a decade and before the term application (app) store 

was popularized, distribution of mobile content and applications 

was often realized through portals which were managed by network 

operators. Operator portals had some success in selling mobile content 

but the ecosystem was at first unclear and did not attract enough 

developers and users to really take off. The Apple App Store – an 

on device centralized store – with easy to find applications and with 

a simplified business model for developers, was later the disruptive 

force that kick-started the market for mobile applications. The success 

was immediate and within its first week of operation, the App 

Store accounted for 10 million app downloads. Today all leading 

operating system providers and handset vendors have followed and 

launched their own application stores. 

The ecosystem around devices consisting of services and applications 

has today become an important influencing factor for users 

when choosing handsets. Therefore, it is important for mobile platform 

vendors to achieve a prosperous mobile app ecosystem that 

creates revenues for publishers and value for end users in order to 

increase customer loyalty and sell more devices. Even though the 

directly generated revenues in mobile app stores still are comparably 

small, the importance of mobile apps is self evidential when observing 

the consumer interest in apps as well as the fact that apps attract 

and generate revenues for a growing mobile community of software 

developers, publishers, media owners and mobile ad companies. 

In 2010, there were approximately 10 billion app downloads made 

on all mobile platforms. Consumers are getting used to expanding 

the functionality of their devices through apps and Berg Insight anticipates 

the number of app downloads to almost threefold year-on-year 

in 2011. Even if featurephones are able to run apps, the increased 

sales of smartphones and the rising popularity of apps are closely 

tied together. In 2015, over 70 percent of all handset shipments will be 

smartphones, building a large user base that will spur the number of 

app downloads to reach almost 100 billion during 2015. The number 

of app downloads per platform will gradually mimic the market share 

for each mobile platform. However, some of the newer platforms, 

such as iOS and Android, are much more app centric than older 

Billion Downloads 

100 

80 

60 

40 

20 

0 

2009 

2010 

2011 

2012 

2013 

2014 

2015 

Mobile application downloads, billion downloads (World 2009–2015) 

Year 

platforms such as Symbian. Also, network effects in the symbiosis 

between users and developers, reinforces the most popular platforms 

and attracts both more developers and users. Berg Insight forecasts 

that iOS and Android combined will serve over 62 percent of the total 

app downloads in 2015. The Windows Phone operating system is 

projected to be the third most popular application platform in 2015. 

Berg Insight estimates that revenues from paid applications, in-app 

purchases and subscription services – so called direct revenues – 

reached € 1.6 billion in 2010. Berg Insight forecasts direct app store 

revenues to grow at a compound annual growth rate of 40.7 percent 

to reach € 8.8 billion in 2015. Apple’s iOS is the current leader in direct 

monetisation of mobile applications and will keep the number one 

position during the forecast period. In 2010, the Apple App Store generated 

revenues of € 1.33 billion. In 2015 the company’s app store is 

predicted to generate € 4.4 billion in direct revenues. The Android 

platform is the second largest platform in terms of direct revenues 

and generated € 80 million during 2010 which will grow to almost 

€ 1.5 billion in 2015. 

The market for in-app advertising took off during 2010 as a means 

to capitalize on free apps. In-app advertising generated € 300 million 

representing 16 percent of the total app revenues during the year. 

In 2011, app advertising revenues will more than double to reach 

€ 750 million. The in-app advertising revenues will increase throughout 

the forecast period and in 2015, in-app advertising is forecasted 

to generate € 3.5 billion corresponding to 29 percent of the total app 

revenues. In-app advertising is more of a volume game and Android 

will surpass iOS in 2012 as the platform that generates most in-app 

ad revenues. Berg Insight predicts Android to generate over € 1.2 

billion in in-app ad revenues in 2015, up from € 39 million in 2010. 

The iOS platform generated € 230 million in 2010 and is forecasted to 

reach almost € 1.0 billion in 2015. 


Which mobile platforms offer the best potential for 

monetising mobile apps? 

How can mobile operators benefit from the mobile 

application market? 

Which will be the most important business strategies for 

mobile applications? 

What are the impacts of web technologies such as 

HTML5 on the mobile application market? 

Why is it important with a multi platform development 

strategy? 

How big is the revenue opportunity within the mobile 

application market? 

How can app developers minimize business risks? 

Which are the leading mobile application stores?


1 Introduction to mobile 

applications 

1.1 Background 

1.1.1 App stores simplify distribution for 

developers 

1.1.2 Explosion in the number of apps and 

app stores 

1.1.3 Mobile Internet and the rise of the 

mobile app market 

1.2 Mobile application platforms 

1.3 Mobile application categories 

1.3.1 Gaming 

1.3.2 Entertainment 

1.3.3 Books 

1.3.4 Communication 

1.3.5 Utility and productivity 

1.3.6 Mobile enterprise 

1.3.7 Other categories 

1.4 App usage 

1.5 App discovery 

1.5.1 Third party app directories 

1.6 App store network effects 

2 The mobile application 

ecosystem 

2.1 Mobile handset market overview 

2.2 The smartphone market 

2.2.1 Focus shift from devices to mobile app 

ecosystems 

2.2.2 Touch input and advanced sensor 

technologies drives app innovation 

2.2.3 Apps and improved hardware enables 

smartphones to challenge PCs 

2.3 Mobile application platforms 

2.3.1 Android 

2.3.2 BlackBerry OS 

2.3.3 iOS 

2.3.4 Symbian 

2.3.5 WebOS 

2.3.6 Windows Phone 7 

2.3.7 Brew MP 


2.3.9 Java for Mobile Devices 

2.4 Mobile network operators and the 

app market 

2.4.1 App markets reduce operators to 

broadband providers 

2.4.2 Operators launch their own app stores 

to reclaim control 

2.4.3 The Wholesale Application Community 

2.4.4 Operator opportunities in the mobile 

app market 

2.5 Mobile app developers and 

publishers 

2.5.1 Gaming is the most popular app 

category for developers 

2.5.2 iOS and Android are the most popular 

platforms for developers 

2.6 In-app ad solution providers and ad 

networks 

2.6.1 Digital ad networks and in-app ad 

solutions 

2.6.2 Apple – iAd 

2.6.3 RIM – BlackBerry Advertising Service 

2.6.4 Microsoft – Windows Phone 7/Microsoft 

Advertising 

2.6.5 Nokia – Ovi Store in-app advertising 

add-on 

2.6.6 Google – Admob 

3 Mobile application stores 

3.1 OS developer application stores 


3.1.2 Windows Phone Marketplace 

3.2 Device vendor application stores 

3.2.1 Apple App Store 


3.2.3 HP App Catalog 


3.2.5 Samsung Apps 

3.2.6 LG World 

3.3 Operator application stores 

3.3.1 AT&T AppCenter 

3.3.2 Bharti Airtel App Central 

3.3.3 China Mobile Mmarket 

3.3.4 Orange App Shop 

3.3.5 Verizon V CAST Apps 

3.3.6 Vodafone 360 Shop 

3.4 Third party application stores 

3.4.1 GetJar 

3.4.2 Amazon Appstore for Android 

3.4.3 Appitalism 

3.5 White label application stores 

3.5.1 Appia 

3.5.2 Huawei’s WAC enabled Digital 

Shopping Mall Solution 

3.5.3 Ericsson eStore 

4 Mobile app store economics 

4.1 Application store revenues 

4.1.1 Revenue share models 

4.1.2 Mobile app marketing 

4.2 App store billing solutions 

4.3 Mobile app pricing 

4.4 Mobile application monetisation 

strategies and business models 

4.4.1 Paid apps 

4.4.2 Freemium – one free limited version 

combined with one premium version 

4.4.3 In-app payments 

4.4.4 Subscriptions 

4.4.5 Ad-funded 

4.4.6 Marketing and brand apps 

4.4.7 New channel to market 

4.4.8 Bundle component 

4.4.9 Attract a large user base and building 

communities 

4.4.10 Free apps 

4.4.11 Mobile app business model trends 

4.4.12 Choosing monetisation strategy 

4.4.13 Cross platform development and multi 

monetisation strategies reduce risks 

5 Market forecasts and 

conclusions 

5.1 Market forecasts by mobile platform 

5.1.1 Application download forecast by 

mobile operating system 

5.1.2 Direct revenues forecast by mobile 

operating system 

5.1.3 In-app advertising revenues forecast by 

mobile operating system 

5.2 Market forecasts by region 

5.2.1 Application download forecast by 

region 

5.2.2 Direct revenues forecast by region 

5.2.3 In-app advertising revenues forecast by 

region 

5.3 Conclusions and strategic advice 

5.3.1 App stores is about successful 

ecosystems 

5.3.2 E-commerce, content and 

subscriptions – opportunities with 

impediments 

5.3.3 Business models and monetisation 

5.3.4 Mobile platforms and cross platform 

development 

5.3.5 The mobile web, HTML5 web apps and 

native apps 

6 Industry players 

6.1 Device vendors 

6.1.1 Apple 

6.1.2 Nokia 

6.1.3 Research In Motion 


6.2 Mobile operating system vendors 

6.2.1 Google 


6.3 Mobile operators 

6.3.1 AT&T 




6.4 Developers and publishers 

6.4.1 Electronic Arts - EA Mobile and 

Chillingo 

6.4.2 Gameloft 

6.4.3 Rovio 

6.5 Third party in-app advertising 


6.5.1 Smaato 

6.5.2 Amobee 

6.5.3 Tapjoy 

Glossary


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industry reports. Each title offers detailed analysis of current hot topics such 

as mobile messaging, mobile Internet, mobile TV, mobile broadband or mobile 

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approach and accurate forecasts. 

www.berginsight.com


Active users of mobile money services 

to double in the next 2 years 

Mobile financial services are causing a significant transformation in 

the financial services, payments and international remittance industries. 

The mobile phone is changing how customers conduct their 

financial activities, leading to an extended reach and increased operational 

efficiency among financial service providers in emerging 

markets. In the longer term mobile money services are facilitating 

the increasing share of digital transactions in emerging markets, 

where cash transactions still dominate. A growing share of international 

remittances is being electronically disbursed into mobile 

money accounts. Mobile phones are also being increasingly used 

to send remittances. 

Berg Insight defines a mobile money subscriber as a person or 

business who has registered for a mobile money account. Mobile 

money accounts comprise accounts from which transactions such 

as person to person transfers or bill payments can be made using a 

mobile phone. Berg Insight’s definition of a mobile money account 

does not encompass services limited to information services and 

simple transactions such as airtime top-ups and transfers between 

own accounts. It does not include services that use mobile operator 

billing as a payment source. 

Mobile money services are increasing the availability and access 

to financial services for lower-income segments of the population, 

which previously has not been possible to serve profitably. The 

mobile phone will be the first digital banking channel for a majority 

of the unbanked populations in many emerging economies. The 

number of live mobile money deployments has grown at an explosive 

rate over the past two years. Berg Insight’s in-depth study of 

the industry indicates that there are currently around 300 mobile 

money deployments live in emerging markets. Over half of these 

have been launched by mobile operators and third party service 

providers. The remaining deployments have been launched by financial 

institutions. 

The number of mobile money subscribers in emerging markets is 

forecasted to grow from 133 million users in 2010 at a compound 

annual growth rate (CAGR) of 40 percent to reach 709 million users 

in 2015. The total value of mobile money transactions will simultaneously 

grow at a CAGR of 54 percent from US$ 25 billion in 2010 

Million users 

800 

700 

600 

500 

400 

300 

200 

100 

0 

2010 

2011 

2012 

2013 

2014 

2015 

Active users of mobile money services (Emerging markets 2010–2015) 

Year 

to US$ 215 billion in 2015. Asia-Pacific is expected to become the 

most important regional market, accounting for more than half of 

the total user base. 

The global remittance market has grown rapidly over the past decade. 

In 2010 remittances through formal channels amounted to US$ 

440 billion, of which, developing countries received an estimated 

US$ 325 billion. The vast majority of these transactions are still cashto-cash 

transactions, but the share of digital transactions is steadily 

increasing. Driven by the development of mobile money systems in 

emerging markets, Berg Insight estimates that US$16 billion worth 

of international money transfers will be received with mobile phones 

in 2015. Similarly, US$ 5.5 billion worth of international remittances 

will be sent using mobile phones in 2015. 

International airtime transfer is a rapidly growing niche within the 

overall international value transfer market. It is a low margin high 

volume business, with a small number of leading service providers 

in the field. There are a large number of smaller vendors who have 

joined the airtime transfer market more recently. Berg Insight estimates 

that the total value of international airtime transfer will grow 

from US$ 130 million in 2010 at a CAGR of 67 percent to reach US$ 

1.67 billion in 2015. 

Many new companies have entered the mobile money industry as 

technology vendors in the past year, including the likes of Ericsson, 

SAP and Gemalto. The competitive landscape is intense with 

around 70 vendors competing in the industry, of which many need 

to reach a critical mass of deployments over the next two years in 

order to stay in business in the longer term. Yet, the level of consolidation 

among technology vendors serving MNOs and third party 

service providers is high, with around 75 percent of mobile money 

deployments running on the platforms of five leading vendors. In 

contrast, the landscape among vendors providing financial institutions 

is highly fragmented with no clear leaders. 


How can mobile technology be applied to extend the 

reach of today’s online banks? 

What is the true potential for providing mobile financial 

services to the unbanked population? 

What are the key challenges, critical success factors and 

best practices for operating mobile money services? 

Who are the most important players to watch in the 

mobile banking and payments industry? 

Who are the leading mobile money platform providers in 

emerging markets? 

What are the business opportunities for mobile 

operators in international money transfer? 

What are the strategies of the leading providers of 

international airtime transfers? 

How are financial institutions responding to the entry 

of mobile network operators in the financial services 

industry?


1 Mobile money in 

emerging markets 


1.1.1 The mobile as an enabler of branchless 

banking and electronic payments 

1.1.2 Overview of mobile money service 

providers 

1.1.3 Developments in the mobile money 

field 

1.2 Overview of mobile money services 

1.3 Evolving to a mature system 

1.4 Mobile money fundamentals and 

success factors 

1.4.1 Network effects in mobile money 

systems 

1.4.2 Internal priority 

1.4.3 Reaching the target customer groups 

1.4.4 Building, incentivising and managing 

agent networks 


1.5.1 Mobile money in South Africa 

1.5.2 The evolving mobile money ecosystem 

in Kenya 

2 The mobile financial 

services industry 

2.1 Technology vendors 

2.1.1 The changing competitive landscape 

2.1.2 General development trends 

2.2 Mobile money service providers 


2.2.2 Financial institutions 

2.2.3 Third party service providers 

3 International mobile 

remittances 

3.1 Global money transfer flows 

3.2 Cost of remitting money 

3.3 Success factors for remittance 

services 

3.4 The consumer-to-consumer 

remittance market 

3.5 Remittance methods 

3.5.1 Structure of a remittance operation 

3.5.2 Agent networks 

3.5.3 Informal value transfer systems 

3.5.4 Regulations 

3.5.5 Funds capture interfaces and payment 

instruments 

3.5.6 Funds disbursement 

3.6 Mobile remittance players 

3.6.1 Money transfer offices 


3.6.3 Platform providers and third parties 

3.6.4 Financial institutions and payment 

processing networks 

3.6.5 International airtime transfer companies 


3.7.1 Western Union is putting its bets on 

mobile money transfers 

3.7.2 MoneyGram offers international mobile 

money transfers 

3.7.3 MasterCard’s MoneySend service goes 

mobile 

3.7.4 Remittances to M-PESA wallets in 

Kenya 


4.1 Mobile money in emerging markets 

4.1.1 Deployments launched by service 

provider 

4.1.2 Deployments launched by region 

4.2 Mobile money forecasts and analysis 

by region 

4.2.1 Africa 

4.2.2 Asia 

4.2.3 Latin America 

4.2.4 Eastern Europe and Western Asia 

4.3 Mobile money technology vendors 

4.3.1 The changing competitive landscape 

4.3.2 Technology platform development 

trends 

4.4 Mobile money service providers 

4.4.1 Current focus and execution of services 

4.4.2 Service provider development trends 

4.5 Mobile remittances 

4.5.1 Sending and receiving remittances with 

a mobile phone 

4.5.2 Forecasts and analysis 

4.5.3 Mobile remittance development trends 

4.6 International airtime transfer 

4.6.1 Service provider market shares 

4.6.2 Forecasts and analysis 


5.1 Mobile money platform providers 

5.1.1 Comviva 

5.1.2 Fundamo 

5.1.3 Gemalto 

5.1.4 Halcom 

5.1.5 MasterCard 

5.1.6 M-Com (Fiserv) 

5.1.7 Monitise 

5.1.8 MoreMagic 

5.1.9 ProgressSoft 

5.1.10 S1 

5.1.11 Sybase 365 (SAP) 

5.1.12 Utiba 

5.1.13 YellowPepper 

5.1.14 ZTE 

5.2 Mobile value transfer providers 

5.2.1 eServGlobal and BICS 


5.2.3 Ezetop 

5.2.4 Luup 

5.2.5 MoneyGram 

5.2.6 TransferTo 

5.2.7 Visa 

5.2.8 Western Union 

Glossary

NGT Research Series 

Small Cells and 

Wi-Fi Offloading 

Small Cells and Wi-Fi Offloading is a comprehensive report 

from Berg Insight analysing the emerging global market for 

small cell base stations and Wi-Fi offloading solutions. 

This strategic research report in the NGT Research Series 

from Berg Insight provides you with 140 pages of unique 

business intelligence, including 5-year industry forecasts 

and expert commentary on which to base your business 

decisions. 


Understand the opportunities and challenges for small cell 

base stations. 

Comprehend how femtocell technologies affect mobile 

networks. 

Identify key players on the global small cell market. 

Predict future business models for femtocell services. 

Anticipate the timing of mass-deployments of small cell 

devices and services. 

Realize the importance of integrated Wi-Fi offloading 

solutions. 

Profit from valuable insights from the most successful 

offerings on the market. 

Order now! 





Berg Insight’s NGT Research Series 

How will the mobile market evolve in the future? Berg Insight’s Next Generation 

Technologies Research Series examines the latest advances in mobile technology 

and the new business opportunities they create. Each title analyses development 

roadmaps, potential applications and addressable market segments for a 

technology. Topics currently covered by the series include smartphones, small 

cells, mobile broadband and short-range handset connectivity. 

www.berginsight.com


Will small cell solutions solve 

operators’ future coverage and 

capacity challenges? 

Mobile operators are experiencing fast growth in mobile data and 

signalling traffic as customers increasingly use mobile computing devices. 

Adoption of smartphones is rising and more subscribers use 

multiple connected devices such as PCs and tablets. Total mobile 

data traffic in cellular networks have more than doubled every year 

since 2007 and is forecasted to grow at a compound annual growth 

rate (CAGR) of more than 60 percent from 2011 until 2016. Subscribers 

are also becoming more reliant on mobile phones as their primary 

or only device for voice communication and therefore expect ubiquitous 

network coverage. 

In order to meet the rising demand, operators need to use a combination 

of approaches. These include improving the mobile macro 

layer by using more spectrum and increasingly advanced radio air 

interfaces with higher spectral efficiency, making the macro layer 

denser by installing more base stations in traffic hotspots, as well 

as introducing heterogeneous networks (HetNets). HetNets are composed 

of multiple radio access technologies, architectures, backhaul 

solutions and base stations of varying transmission power. Examples 

of low power nodes include Remote Radio Units (RRU) and Distributed 

Antenna Systems (DAS), as well as small autonomous base stations 

including microcells, picocells and femtocells. Making use of 

Wi-Fi access points in unlicensed spectrum is also an increasingly 

attractive solution as new standardisation and interoperability efforts 

aim to make the network selection and user identification process 

seamless. HetNets will become increasingly important in the future 

as spectrum is a scarce resource and densification of the macro 

network gets more costly as site acquisition in metropolitan areas 

becomes more difficult. Several operators have already deployed 

microcells, picocells, femtocells and integrated carrier Wi-Fi network 

solutions. The first commercial integrated HetNets will be deployed 

starting in 2013. 

A microcell is a small cellular base station that covers a limited area 

such as a shopping mall or a train station. Microcells are often deployed 

to add network coverage and capacity in areas with dense phone usage, 

or temporarily during various events when the need for capacity is 

known in advance. Output power is usually a few watts and the radius 

of the coverage area ranges between 100 metres and 300 metres. 

€ billion 

Million units 

12 

15 

12 

9 

6 

3 

0 

10 

8 

6 

4 

2 

0 

2010 

2010 

Europe 

North America 

2011 

2011 

2012 

2012 

2013 

2013 

2014 

Installed base of small cell base stations, million units (World 2010–2016) 

2014 

2015 

2015 

2016 

2016 

Year 

Year 

Similar to microcells, picocells add coverage and capacity to limited 

geographical areas such as offices or public venues. These cells are 

often found inside buildings where coverage is poor or where there 

is a dense population of users. There is no clear distinction between 

microcells and picocells, though picocells are usually smaller, have 

lower output power and may support fewer simultaneous users. Picocells 

and microcells are deployed by the operator and are part of 

the RAN. 

Femtocells are low power cellular access points with about 20–100 

mW output power, intended to extend coverage and offload the macro 

network in home and small office environments, supporting four to 

eight simultaneous users. Femtocells have been developed to work 

with a range of different cellular standards including CDMA, GSM, 

HSPA and LTE. Femtocells are self-installing plug-and-play devices 

deployed by users, similar to Wi-Fi access points. Femtocells use 

IP broadband connections for backhaul of voice and data. However, 

in contrast to Wi-Fi access points, femtocells are mobile infrastructure 

components that operate in licensed spectrum. Mobile operators 

usually install femtocell gateways that act as concentrators for 

integrating a large number of femtocells with the core network. About 

40 mobile operators in 24 countries now offer femtocells to consumer 

and enterprise customers. However, the deployments have mainly 

been driven by large operator groups while smaller operators have 

struggled to justify the high costs of building and integrating a femtocell 

core network. 

Berg Insight estimates that mobile operators globally had deployed 

2.2 million small cell cellular base stations at the end of 2011, including 

more than 2 million femtocells. Mobile operators in North 

America, Japan and South Korea are now stepping up deployments 

of small cell cellular base stations to increase mobile network data 

capacity. Operators in other countries will gradually follow as data 

demand increases in hotspot areas. Berg Insight forecasts that the 

installed base of small cell cellular base stations will increase to 14 

million units in 2016, driven by femtocells that will reach 10 million 

units in the same year. 


What is the current status of the femtocell market? 

How will femtocell services evolve in the future? 

What are the femtocell strategies of the leading mobile 

operators? 

Which companies are active in the small cell market? 

Which operators have introduced Wi-Fi offloading 

solutions? 

How will small cell base station and Wi-Fi technologies 

evolve in the future? 

How will North America, Europe and Asia-Pacific compare 

in terms of small cell deployments?


1 Introduction to small cells and 

Wi-Fi offloading 


1.1.1 Continued growth in mobile 

subscriptions and handset sales 

1.1.2 Broadband services drive fixed-line 

connection growth 

1.1.3 Fixed-mobile convergence and fixedmobile 

substitution market trends 

1.1.4 Global mobile data traffic grows along 

with increasing smartphone adoption 

1.2 Communication network technology 

evolution 

1.2.1 Wireless technologies 

1.2.2 Fixed-line broadband technologies 

1.3 Mobile network capacity improvement 

strategies 

1.3.1 Macro layer improvements 

1.3.2 Macro layer densification 

1.3.3 Heterogeneous networks (HetNets) 

1.3.4 Femtocells 

1.3.5 Wi-Fi network integration and mobile 

data offloading 

2 Small cell and Wi-Fi technology 

2.1 Mobile network standards and 

architectures 

2.1.1 GSM/GPRS/EDGE networks 

2.1.2 UMTS/HSPA networks 


2.1.4 Heterogeneous networks 

2.1.5 Microcells 

2.1.6 Picocells 

2.1.7 Femtocells 

2.2 Femtocell architectures in 3GPP and 

3GPP2 networks 

2.2.1 3GPP UMTS femtocell specifications 

and interfaces 

2.2.2 IMS based femtocell architecture 

2.2.3 3GPP LTE femtocell architectures 

2.3 Wi-Fi and cellular network integration 

2.3.1 UMA/GAN 

2.3.2 3GPP Wireless LAN Interworking 

(I-WLAN) 

2.3.3 Hotspot 2.0 and Next Generation 

Hotspot 

3 Small cell deployments 

3.1 Small cells and femtocells from an 

operator perspective 

3.1.1 The femtocell business case for mobile 

operators 

3.1.2 Operator strategies 

3.2 Small cell trials and commercial 

offerings 

3.2.1 AT&T 

3.2.2 China Unicom 

3.2.3 Cosmote 

3.2.4 Everything Everywhere 

3.2.5 Hutchison 3G 

3.2.6 KDDI au 

3.2.7 MegaFon 

3.2.8 Mobile TeleSystems 

3.2.9 Network Norway 


3.2.11 Optimus 


3.2.13 SFR 

3.2.14 SingTel Group 

3.2.15 SK Telecom 

3.2.16 SoftBank 


3.2.18 StarHub 


3.2.20 Telenor 



4 Wi-Fi network deployments 

4.1 Wi-Fi network operators, aggregators 

and brokers 

4.1.1 Boingo Wireless 

4.1.2 The Cloud 

4.1.3 Comfone 

4.1.4 Fon 

4.1.5 iPass 

4.1.6 Trustive 

4.2 Carrier Wi-Fi network deployments 

and services 

4.2.1 AT&T 



4.2.4 Eircom 

4.2.5 Free Mobile 

4.2.6 KDDI au 

4.2.7 KPN 

4.2.8 KT Corporation 

4.2.9 Swisscom 

4.2.10 Telefónica O2 UK 

4.2.11 TeliaSonera 

5 Vendor profiles and strategies 

5.1 The small cell value chain 

5.2 End-to-end small cell system vendors 

and integrators 

5.2.1 Alcatel-Lucent 

5.2.2 Cisco Systems 

5.2.3 Contela 


5.2.5 Fujitsu 

5.2.6 Hitachi 

5.2.7 Huawei 

5.2.8 NEC 

5.2.9 Nokia Siemens Networks 


5.3 Small cell and residential gateway 

vendors 

5.3.1 Airspan 

5.3.2 Airvana 

5.3.3 HSL 

5.3.4 Ip.access 

5.3.5 Minieum Networks 

5.3.6 SpiderCloud Wireless 

5.3.7 TEKTELIC Communications 

5.3.8 UbeeAirWalk 

5.3.9 Ubiquisys 

5.3.10 ADB Group 

5.3.11 Alpha Networks 

5.3.12 Gemtek 

5.3.13 Netgear 


5.3.15 SerComm 

5.3.16 Tecom 

5.4 Small cell chipset vendors 


5.4.2 Freescale Semiconductor 

5.4.3 Mindspeed Technologies 


5.4.5 Texas Instruments 

5.5 Small cell software and network 

gateway vendors 

5.5.1 Acme Packet 

5.5.2 Aricent Group 

5.5.3 mimoOn 

5.5.4 Node-H 

5.5.5 Genband 

5.5.6 Radisys 

5.5.7 Taqua 

5.6 Wi-Fi data offloading solution vendors 

5.6.1 Aptilo Networks 

5.6.2 Birdstep 

5.6.3 Greenpacket 

5.6.4 Kineto Wireless 

5.6.5 Notava 

5.6.6 Smith Micro Software 

5.6.7 Stoke 

5.6.8 Syniverse 

5.6.9 WeFi 

5.7 Wi-Fi equipment vendors 

5.7.1 Alvarion 

5.7.2 Edgewater Wireless 

5.7.3 GoNet Systems 

5.7.4 Ruckus Wireless 

5.7.5 Strix Systems 

5.7.6 Ubiquiti Networks 

5.7.7 Vivato Technologies 

6 Market trends and forecasts 

6.1 Small cell market trends 

6.1.1 Moving from femtocell trials to small cell 

deployments 

6.1.2 HetNet and small cell adoption may 

lead to industry transformation 

6.1.3 Wi-Fi offloading is gaining acceptance 

among mobile operators 

6.2 Small cell market forecasts 

6.2.1 Small cell deployments in Asia Pacific 

6.2.2 Small cell deployments in Europe 

6.2.3 Small cell deployments in North 

America 

6.2.4 Small cell shipments worldwide 

Glossary


Handset Connectivity 

Technologies 

Handset Connectivity Technologies is the third consecutive 

report from Berg Insight analysing the latest trends on the 

worldwide market for GNSS, Bluetooth, WLAN and NFC 

technologies in mobile handsets. 

This report in the NGT Research Series from Berg Insight 





Profit from numerous executive interviews with market 


Learn about the strategies of the leading chipset and 

handset vendors. 

Identify the opportunities and challenges with integration 

of multiple connectivity technologies in mobile handsets. 

Realise the importance of Assisted-GNSS and hybrid 

location technologies. 

Comprehend how NFC technology in handsets can 

enable new services. 

Understand the drivers and barriers for industry-wide 

adoption of new technology. 

Predict future connectivity design trends and technology 

developments. 

Order now! 









roadmaps, potential applications and addressable market segments for a technology. 

Topics currently covered by the series include smartphones, femtocells, mobile 

broad band and short-range handset connectivity. 

www.berginsight.com


Popularity of smartphones boosts 

connectivity technology attach rates 

Global handset shipments grew 15 percent in 2011 to about 1.5 billion 

units, although the growth rate slowed down in Q4-2011 in the wake 

of the deteriorating macroeconomic conditions, especially in Europe. 

Global sales of featurephones were nearly flat, while smartphone shipments 

grew almost 60 percent to 470 million units in 2011. Penetration 

of smartphones is growing worldwide as handset vendors adopt 

smartphone operating systems in order to reduce development time 

and cost for new advanced handset models. Mobile operators have put 

their hopes on smartphones as drivers of data revenues and are willing 

to subsidise smartphones that drive adoption of postpaid subscriptions 

and data plans. Mobile subscribers also put more emphasis on the user 

experience and support of native apps and web services. There were 

4.7 billion mobile phones in use at the end of 2011, including 750 million 

smartphones. About 4.1 billion people, or nearly 60 percent of the 

world’s population, owned a mobile phone. 

The popularity of smartphones is driving attach rates of wireless connectivity 

technologies including Bluetooth, WLAN, NFC and GPS that 

enable new use cases for handsets. Bluetooth can be used to connect 

headsets, fitness and medical sensors or perform file transfers. WLAN 

can be used for Internet access, VoIP services or fast file and media 

transfer. Near Field Communication (NFC) is a standard for short-range 

wireless, point-to-point communication. NFC operates in the unlicensed 

13.56 MHz band over distances of about 10 centimetres. When deployed 

in mobile phones, NFC can be used for countless applications, 

ranging from information exchange and device pairing, to electronic 

ticketing and secure contactless payments. The most important driver 

for GPS integration in handsets today is arguably the interest in locationbased 

services (LBS), although emergency call location regulations are 

being introduced in more countries. In contrast to emergency call services 

relying on occasional push to fix positioning, consumer-oriented LBS 

pose new challenges. These services range from advanced turn-by-turn 

navigation services to local search, people tracking, friendfinders and 

social networking. Handsets thus need to support services that require 

both infrequent, fast push to fix updates in addition to continuous position 

updates – all whilst conserving battery life. The revised emergency 

call mandates in the US may well require approaches such as using 

improved hybrid location technologies in all handsets. 

GPS technology for handsets has matured, offering much better performance 

in terms of sensitivity, power consumption, size and price than 

€ billion 

% 

12 

100 

80 

60 

40 

20 

10 

8 

6 

4 

2 

Europe 

North America 

0 0 

2010 2010 2011 2011 2012 20122013 

20132014 

20142015 

2015 2016 

2016 Year 

Projected attach rate for handset connectivity technologies 

(World 2010 - 2016) 

Bluetooth 

GPS 

WLAN 

NFC 

Year 

was possible a few years ago. Support for other satellite systems such 

as GLONASS, Galileo and Compass will also be added over time. The 

first handsets with GPS/GLONASS receivers are already available. Using 

multiple satellite systems concurrently ensures additional visible satellites 

and incrementally better performance in urban canyons. However, 

in order to improve indoor performance, hybrid positioning systems 

are needed. Hybrid positioning systems can fuse data from sensors to 

provide input to position calculations. Examples include inertial sensors 

such as accelerometers and gyroscopes, as well as compasses and 

pressure sensors. In the near future, the main barrier is the low data 

accuracy and high drift obtained from low cost sensors, making dead 

reckoning for extended periods of time unfeasible. Periodic calibrations 

using signal measurements from cellular and WLAN networks can improve 

the system performance. 

Bluetooth is now a standard feature on most featurephone models 

and virtually all smartphones. In 2011, shipments of Bluetooth-enabled 

handsets reached 1.1 billion units and the Bluetooth attach rate grew 

to more than 73 percent across all handset segments. The attach rate 

for WLAN connectivity in the smartphone segment has grown from less 

than 6 percent in 2006 to about 95 percent in 2011. However, the attach 

rate for WLAN is still less than 5 percent in the featurephone segment. 

The attach rate for GPS in handsets across all air interface standards 

grew from 33 percent in 2010 to 38 percent in 2011. GPS connectivity 

has become a standard feature on most smartphone models except a 

few low cost GSM/WCDMA models. The GPS attach rate in the GSM/ 

WCDMA smartphone segment increased from 90 percent in 2010 to 

about 95 percent in 2011. NFC may finally have reached a breakthrough 

as more than 40 NFC-enabled handset models were released by the 

end of 2011. At the beginning of March 2012, more than 100 models had 

been announced by nearly all leading vendors. Berg Insight estimates 

that sales of NFC-handsets reached about 30 million units in 2011, up 

from roughly 3 million in 2010. 


When will NFC become a widespread handset connectivity 

technology? 

What is the roadmap for integration of WLAN in massmarket 

mobile phones? 

What is driving the adoption of GPS technology in GSM/ 

WCDMA handsets? 

What are the benefits with Assisted-GPS, A-GNSS and 

hybrid location technologies? 

Which features are supported in the latest Bluetooth 

standard? 

Who are the leading developers of cellular and 

connectivity chipsets? 

Which connectivity technologies are being adopted by 

leading handset manufacturers? 

What impact will new technologies have on the wireless 

chipset value chain? 

How is the greater diversity of radios affecting wireless 

chipset and handset design?


1 Mobile handsets and 

smartphones 


1.2 Wireless communication technologies 

1.2.1 Cellular communication technologies 

1.2.2 Personal and local area networks 

1.2.3 Spectrum and interference 

1.3 Broadcast connectivity technologies 

1.3.1 Radio 

1.3.2 Mobile TV 

1.3.3 Global navigation satellite systems 

1.4 Connectivity technology 

integration in handsets 

1.4.1 Handset hardware and software 

platforms 

1.4.2 Horizontal and vertical integration of 

connectivity technologies 

1.5 Overview of handset segments 

1.5.1 The smartphone category is expanding 

across multiple price-tiers 

1.5.2 Best selling smartphones in 2011 

1.5.3 Handset form factors and input 

mechanisms 

1.5.4 Evolution of smartphone user interfaces 

1.6 Handset connectivity trends 

1.6.1 Wireless connectivity attach rates driven 

by higher smartphone sales 

1.6.2 Proliferation of GPS-enabled GSM/ 

WCDMA handset models 

1.6.3 NFC is gradually gaining momentum 

2 Handset platform vendors 

2.1 The handset chipset industry 

2.1.1 Industry consolidation will continue 

2.1.2 Handset baseband vendors 

2.1.3 Connectivity chipset vendors 

2.1.4 Sensor IC vendors 

2.2 Cellular platform vendor profiles 


2.2.2 Intel 

2.2.3 Marvell 


2.2.5 MStar Semiconductor 

2.2.6 NVIDIA 


2.2.8 Renesas Mobile Corporation 

2.2.9 Spreadtrum Communications 


3 GNSS technologies 

3.1 Overview of global navigation 

satellite systems 

3.1.1 Global Positioning System (GPS) 

3.1.2 Galileo 

3.1.3 GLONASS 

3.1.4 Compass/Beidou 2 


platforms 

3.2.1 Mobile location platforms 

3.2.2 Control plane and user plane location 

platforms 

3.2.3 A-GPS and A-GNSS 

3.2.4 Hybrid and mixed mode technologies 

3.3 GPS and GNSS chipsets for handsets 

3.3.1 Standalone receivers 

3.3.2 Host-based receivers 

3.3.3 Integrated receiver architectures 

3.3.4 Software-based receivers 

3.3.5 GNSS receivers for handsets 

3.4 GNSS chipset and software vendors 

3.4.1 GPS IC vendor market shares 

3.4.2 CellGuide 

3.4.3 SkyTraq 

3.4.4 u-blox 

4 Bluetooth, WLAN and NFC 

technologies 

4.1 Bluetooth technologies 

4.1.1 Bluetooth specifications 

4.1.2 Bluetooth applications and profiles 

4.2 Wireless LAN technologies 

4.2.1 IEEE 802.11 WLAN standards 

4.2.2 WLAN in mobile phones 

4.2.3 WLAN handset shipments trends 

4.2.4 WLAN chipset vendor market shares 

4.3 Near Field Communication 

technologies 

4.3.1 NFC Forum specifications 

4.3.2 NFC modes 

4.3.3 NFC solution architectures and 

chipsets 

4.3.4 NFC mobile payment trials and 

initiatives 

4.3.5 Overview of NFC-enabled handsets 

4.4 Connectivity chipset vendor profiles 

4.4.1 CSR 

4.4.2 Inside Secure 

4.4.3 Nanoradio 

4.4.4 NXP Semiconductors 

4.4.5 Redpine Signals 

4.4.6 Sony Corporation 

4.4.7 STMicroelectronics 


5 Handset vendor profiles 

5.1 Handset market developments 

5.1.1 Smartphone ecosystem developments 

5.1.2 Handset vendor market shares 

5.2 Apple 

5.2.1 Device portfolio 

5.2.2 Handset shipments 

5.3 HTC 



5.4 Huawei 



5.5 LG Electronics 



5.6 Motorola Mobility 



5.7 Nokia 



5.8 RIM 



5.9 Samsung 



5.10 Sony Mobile Communications 



5.11 ZTE 



5.12 Second tier handset vendors 

5.12.1 Acer 

5.12.2 Dell 

5.12.3 Fujitsu Toshiba Mobile 

Communications 

5.12.4 Kyocera Sanyo Telecom 

5.12.5 Lenovo Mobile Communications 

5.12.6 Micromax Informatics 

5.12.7 NEC Casio Mobile Communications 

5.12.8 Panasonic Mobile Communications 

5.12.9 Pantech 

5.12.10 Sharp 

5.12.11 TCL Communication 


6.1 Market trends 

6.1.1 Rising adoption of smartphones 

continues to reshape the mobile 

industry 

6.1.2 Changing demands drives consolidation 

in the wireless chipset industry 

6.1.3 Cost requirements favour development 

of integrated chipsets 

6.1.4 Hybrid location technologies drive 

performance improvements in handsets 

6.2 Handset shipment forecasts 

6.2.1 Handset shipment forecasts by region 

and primary access technology 

6.2.2 Handset shipment forecasts by category 

and price segment 

6.2.3 GNSS-enabled GSM/WCDMA/LTE 

handset shipment forecasts by segment 

6.2.4 GNSS handset shipment forecasts by 

geographical region 

6.2.5 WLAN-enabled handset shipment 

forecasts 

6.2.6 NFC-enabled handset shipment 

forecasts 

6.3 Connectivity chipset shipments 

and revenue forecasts 

6.3.1 GNSS receiver chipset revenue 

forecasts 

6.3.2 Bluetooth, WLAN and NFC chipset 

revenue forecasts 

Glossary


The Mobile Broadband 

Connectivity Market 

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One in five broadband connections 

in Europe is now mobile and growth 

in North America is set to accelerate 

Mobile broadband based on HSPA/LTE and other mobile communication 

standards has taken off as an important technology for connecting 

mobile PCs and tablets to the Internet. The evolution is led by Europe 

where HSPA now accounts for 20.6 percent of the total number of 

broadband connections, compared to 13.2 percent in North America. 

The concept that was first launched as an exclusive business service 

is now a mass-market consumer product sold on an intensively competitive 

market. Consumers are utilizing their mobile broadband connections 

extensively, pushing the networks to their capacity limits. In 

Europe the majority of data traffic on mobile networks is generated by 

notebook PC users that surf the Internet. Fair use policies must be implemented 

to ensure network availability and pricing must be predictable. 

International roaming is still largely hindered by prohibitive pricing, 

making services utterly unattractive to use abroad. 

Mobile broadband terminals are available in different forms and shapes. 

Four main types have emerged to satisfy different needs – PC-cards, 

USB modems, embedded modules and gateways. Berg Insight estimates 

the total global number of shipped external mobile broadband 

devices in 2010 to 92.7 million, with Europe and North America accounting 

for 27.4 million units and 8.5 million units respectively. In addition, 

shipments of embedded modules reached an estimated 9.5 million 

units. Expectations on embedded solutions for mobile PCs have 

been high during the past years, but the attach rate is still relatively low 

at 4.7 percent in 2010. The European market for external mobile broadband 

modems grew by 13 percent in 2010. Growth is forecasted to continue 

with shipments reaching 60 million units in 2016, fuelled by strong 

demand for mobility in notebook PCs. Also the North American device 

market will experience a rapid growth to reach 25 million shipments in 

2016. The device ASP in Europe has fallen steeply over the past years 

and reached € 31 in 2010. The North American device market is characterized 

by a larger mix of mid-range and high-end products, whereby 

the ASP remained as high as US$ 87 in 2010. Berg Insight predicts that 

the ASP decline rate will slow down significantly in Europe during the 

next few years, whereas in North America the ASP will even increase in 

2011. This is primarily due to a growing share of HSPA+ and LTE modems 

and mobile hotspots in the product mix. The EU 23+2 external 

device market generated an estimated € 856 million in 2010 while the 

North American market generated estimated revenues of € 522 million. 

€ billion 

12 

10 

8 

6 

4 

2 

0 

2010 

Europe 

North America 

2011 

2012 

2013 

2014 

2015 

Mobile broadband connectivity revenues forecast 

(Europe/North America 2010–2016) 

2016 

Year 

The European mobile broadband market continues to grow rapidly, 

with demand fuelled by declining prices, improved user experience, 

massive marketing campaigns and new device categories. Berg Insight 

estimates that the total number of mobile broadband subscribers in EU 

23+2 grew by 33 percent to reach 33.9 million in 2010, while the estimated 

operator revenues reached € 5.9 billion. The European mobile 

broadband market is expected to grow at a compound annual growth 

rate (CAGR) of 12.4 percent to reach € 11.9 billion in 2016. This revenue 

growth is driven by strong year-on-year net additions to the subscriber 

base, which is projected to reach 96 million by 2016. Today, a majority 

of the users subscribe to data bundles for 12 or 24 months, but as the 

market matures a majority of new subscribers will only be occasional 

users generating lower network ARPU. 

Berg Insight estimates that the number of mobile broadband subscribers 

in North America reached 14.6 million by the end of 2010. The subscriber 

base is forecasted to grow at a CAGR of 25.8 percent to reach 

58 million subscribers in 2016. The estimated service revenues were 

about US$ 8.3 billion in 2010 and are expected to grow at a CAGR rate 

of 12.4 percent to reach US$ 16.6 billion by 2016. The growth in North 

America is currently accelerating primarily due to the increasing uptake 

of tablet data plans and the introduction of LTE. 

Huawei has established itself as the world’s largest supplier of mobile 

broadband terminals holding a market share of 49 percent and has a 

particularly strong foothold in Europe. ZTE is the second largest vendor 

with clear margins capturing a market share of 31 percent. In North 

America, the local vendors Sierra Wireless and Novatel Wireless still 

hold strong positions. A vast majority of the external modems shipped 

are USB modems, but mobile hotspots are gaining in popularity. Two 

of the largest telecom vendors – Ericsson and Qualcomm – entered the 

market for embedded solutions in 2008 and have managed to sign contracts 

with many of the major notebook vendors. The two companies 

captured a market share of 83 percent together on this market in 2010. 


What are the key drivers behind the adoption of mobile 

broadband connectivity? 

Which markets have the highest penetration rates and 

which are lagging behind? 

Who are the leading global providers of mobile broadband 

terminal devices? 

What will be the future role of wireless chipset suppliers in 

the value chain? 

When will embedded mobile broadband connectivity 

become a standard feature in mass-market notebook PCs? 

What are the critical success factors needed to gain massmarket 

traction for mobile broadband connectivity? 

How are the operators developing their segmentation and 

pricing strategies? 

How is fixed-mobile convergence and telecom service 

bundling going to affect the market? 

What impact will LTE have on the mobile broadband 

connectivity market?


1 Market environment 

1.1 Internet usage 

1.2 The European broadband 

communications market 

1.2.1 Fixed broadband market 

1.2.2 Wireless market 

1.3 The North American broadband 

communications market 

1.3.1 Fixed broadband market 

1.3.2 Wireless market 

2 Evolved 3G/LTE network 

technology 

2.1 Wireless technology roadmap 

2.1.1 GSM 

2.1.2 3G networks UMTS/WCDMA – 3GPP 

Release 99 

2.1.3 HSDPA – 3GPP Release 5 

2.1.4 HSUPA – 3GPP Release 6 

2.1.5 HSPA+ – 3GPP Release 7 

2.1.6 HSPA+ – 3GPP Release 8 and further 

evolution 

2.1.7 LTE – 3GPP Release 8, 9 and 10 

2.1.8 The CDMA/EVDO track 

2.1.9 Other wireless technologies 

2.1.10 Comparison of technologies 

2.1.11 HSPA+ and LTE network deployments 

2.2 Evolution of network infrastructure 

2.2.1 From traditional to evolved network 

architecture 

2.2.2 Improving network backhaul capacity 

2.2.3 Expansion to new frequency bands 

2.3 Evolution of wireless chipsets 

3 Mobile broadband device 

vendors 

3.1 Mobile Broadband data terminals and 

form factors 

3.1.1 The mobile broadband connectivity 

value chain 

3.1.2 USB modems 

3.1.3 Gateways 

3.1.4 Embedded solutions 

3.1.5 PC-cards 

3.2 Mobile broadband terminal vendors 

3.2.1 Huawei 

3.2.2 ZTE 

3.2.3 Option 



3.2.6 AnyDATA 

3.2.7 BandRich 

3.2.8 Onda Communication 

3.2.9 Teltonika 

3.2.10 Axesstel 

3.2.11 C-motech 

3.2.12 Samsung 

3.2.13 Franklin Wireless 

3.2.14 Others 

3.3 Embedded solution vendors 



3.3.3 Others 

4 Notebook PC and tablet 

integration 

4.1 The global notebook PC and tablet 

market 

4.1.1 Notebook PC market trends 

4.1.2 Notebook PC vendor market shares 

4.1.3 Tablet market trends 

4.1.4 Tablet vendor market shares 

4.2 Integration of mobile broadband in 

notebook PCs 

4.3 Integration of mobile broadband in 

tablets 

4.4 Notebook and tablet vendors 

4.4.1 Hewlett-Packard 

4.4.2 Acer 

4.4.3 Dell 

4.4.4 Lenovo 

4.4.5 Toshiba 

4.4.6 ASUS 

4.4.7 Apple 


4.4.9 Sony 

4.4.10 Motorola 

4.4.11 Research In Motion 

5 Operator strategies for mobile 

broadband 

5.1 Mobile broadband usage 


5.2.1 Postpaid subscriptions 

5.2.2 Prepaid subscriptions 

5.2.3 Bundling with other services 

5.3 Pricing and conditions 

5.3.1 Pricing 

5.3.2 International roaming 

5.3.3 Terms of use 

5.4 3 Group 

5.5 Deutsche Telecom 

5.6 France Telecom 

5.7 KPN Group 

5.8 Telecom Italia 

5.9 Telekom Austria 

5.10 TeliaSonera 

5.11 Telefónica Group 

5.12 Vodafone Group 

5.13 Verizon Wireless 

5.14 AT&T 

5.15 Sprint 


6.1 Market summary 

6.2 Device market 


6.2.2 Form factor trends 

6.3 The European mobile broadband 

service market 

6.3.1 Pricing trends 

6.3.2 Network technology trends 

6.3.3 Service convergence trends 

6.4 The North American mobile 

broadband service market 

6.4.1 Pricing trends 

6.4.2 Network technology trends 

Glossary


Smartphone Markets 

and Technologies 

Smartphone Markets and Technologies is the second 


trends on the worldwide market for smartphone operating 

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Will Android, iOS or Windows Phone 

be the winner on the surging smartphone 

market? 

Mobile phones are by far the most pervasive consumer electronics devices 

globally. Total handset shipments grew 8 percent in 2010 to 1.3 

billion units as the world economy started to recover. Mobile phones 

can be divided into segments based on price or device capabilities. For 

instance, a broad distinction can be made between smartphones that 

support native third party applications and featurephones that do not. 

Smartphones is the fastest growing segment with shipments increasing 

by almost 74 percent in 2010 to 295 million units. Smartphones are 

receiving more attention from handset manufacturers, network operators 

and application developers. Handset vendors adopt smartphone 

operating systems in order to reduce development time and cost for 

new advanced handset models. Operators promote smartphones that 

drive adoption of postpaid subscriptions and data plans. Both handset 

vendors and operators also strive to attract developers that can bring 

additional revenues and customer interest from their applications. Most 

importantly, an increasing number of users are now discovering how 

smartphones can act as personal computing devices enabling access 

to the mobile web and applications, besides voice and text services. 

Wider availability of mid-tier and low cost smartphones has already led 

to a decline in sales of mid- and high-end featurephones. Shipments of 

entry handsets with limited or no support for third party applications is 

also forecasted to gradually decline as the cost of featurephones and 

smartphones become progressively lower and therefore become a viable 

option for more users. Berg Insight forecasts that shipments of 

smartphones will grow from 295 million units in 2010 at a compound 

annual growth rate of 32 percent to 1.2 billion units in 2015. 

Along with a growing number of device manufacturers and software 

developers entering the mobile industry, the number of smartphone 

operating systems available has also increased. The early smartphone 

operating systems Symbian, Windows Mobile and BlackBerry OS have 

been joined by new proprietary operating systems such as Apple’s iOS 

and Samsung’s Bada OS. Several Linux-based operating systems including 

Android, LiMo, webOS and MeeGo have also been released. 

In addition to basic operating systems for featurephones, many handset 

vendors now use multiple smartphone operating systems across 

their device portfolios. While this creates a broad choice of devices for 

customers, it also creates increased development costs for handset 

Million units 

1200 

1000 

800 

600 

400 

200 

0 

2009 

2010 

2011 

2012 

2013 

2014 

2015 

Annual shipments of smartphones (Worldwide 2009–2015) 

Year 

vendors and fragmentation for application developers. However, maturing 

web technologies for handsets will eventually facilitate service 

deployment on handsets in the same way the browser has become the 

primary delivery platform for PCs. 

Android became the leading smartphone OS in Q4-2011 with 32 million 

handsets shipped – about two million more than Symbian. The slow 

progress of its development of the improved Symbian platform and the 

MeeGo platform for high-end smartphones ultimately led to Nokia’s radical 

change of strategy to adopt Windows Phone as its main operating 

system for smartphones. Symbian remained the leading smartphone 

OS based on annual shipments with 107 million units, ahead of Android 

with 69 million handsets shipped in 2010. Apple’s continued success 

with its iPhone handsets enabled the iOS platform to outsell BlackBerry 

handsets in the second half of 2010 to become the third largest operating 

system. For the full year, both RIM and Apple each shipped about 48 

million smartphones. Like Symbian, Microsoft’s Windows Mobile platform 

has lost market share consistently after the iPhone and Android 

appeared on the market. Microsoft introduced its completely redesigned 

Windows Phone 7 platform in October 2010. The new platform has been 

relatively well received even though the first handsets using the platform 

do not compare favourably with the licensees best handsets based on 

other platforms in terms of hardware design. 

Over the years, thousands of applications have been developed for 

Palm, BlackBerry, Windows Mobile and Symbian smartphones. At first, 

application developers had difficulties to reach a broad user base in absence 

of a suitable delivery channel. In 2008, the Apple App Store was 

launched with immediate success removing this hurdle. All leading operating 

system providers and handset vendors have now launched their 

own application stores. Berg Insight estimates that the total number of 

downloaded applications for smartphones grew from 3 billion globally 

in 2009 to about 9.5 billion in 2010. Revenues from applications have at 

the same time doubled year-on-year to € 4 billion in 2010. 


What is driving the adoption of smartphones? 

What are the key differences between smartphone 

operating systems and traditional handset software? 

What are the OS strategies of the leading smartphone 

vendors? 

Who are the leading developers of chipsets for 

smartphones? 

What are the secrets behind the tremendous success of 

application stores? 

What is the technology development roadmap for 

smartphones in the coming years? 

Who will be the key smartphone vendors in the future 

and who are the main market challengers? 

How will the installed base of smartphones develop in 

the future?


1 Mobile handsets and smartphones 

1.1 Overview of handset segments 

1.1.1 Main handset segments 

1.1.2 Popular handset categories and form factors 

1.2 Introduction to smartphones 

1.2.1 Smartphone operating system technologies 

1.2.2 Proliferation of smartphone operating 

systems 

1.2.3 Growing end-user demand for smartphones 

1.2.4 Mobile network operators show interest in 

smartphones and apps 

1.2.5 Application stores provide a new channel to 

the market for developers 

1.3 Smartphone trends 

1.3.1 Evolution of smartphone ecosystems 

1.3.2 Evolution of smartphone input mechanisms 

and user interfaces 

1.3.3 High-end smartphones challenge PCs 

1.3.4 Best selling smartphones in 2010 

2 Smartphone operating systems 

2.1 The Android platform 

2.1.1 Android OS versions and features 

2.1.2 Android development tools 

2.2 BlackBerry OS 

2.2.1 BlackBerry OS versions 

2.2.2 BlackBerry OS development tools 

2.3 iOS 

2.3.1 iOS versions and features 

2.3.2 iOS development tools 

2.4 MeeGo 

2.4.1 Linux distribution with support for multiple 

portable and connected devices 

2.4.2 Application development frameworks and 

tools 

2.5 Microsoft operating systems for handsets 

2.5.1 Windows Mobile to be consigned to niche 

markets 

2.5.2 Windows Phone 7 increases focus on 

consumer devices 

2.5.3 Development tools for Windows Phone 7 

2.6 Symbian 

2.6.1 Current Symbian versions 

2.6.2 Symbian transitions to a continuous 

improvement model 

2.7 WebOS 

2.7.1 WebOS versions 

2.7.2 WebOS development tools 

2.8 Other handset operating systems 

2.8.1 Brew MP 


2.8.3 LiMo Platform 

3 Application stores 

3.1 Overview of application stores 

3.1.1 Vendor independent application stores 

target multiple platforms 

3.1.2 Application store revenues 

3.2 OS developer application stores 


3.2.2 Windows Marketplace for Mobile and 

Windows Phone Marketplace 

3.3 Device vendor application stores 

3.3.1 The Apple App Store 


3.3.3 HP App Catalog 

3.3.4 Motorola Shop4apps 


3.3.6 Samsung Apps 

3.3.7 LG Application Store 

3.3.8 Sony Ericsson PlayNow Arena 

3.4 Operator application stores 

3.4.1 The Wholesale Application Community 

3.4.2 AT&T AppCenter 

3.4.3 China Mobile Market 

3.4.4 Orange Application Shop 

3.4.5 Verizon V CAST Apps 

3.4.6 Vodafone 360 Shop 

4 Handset hardware platforms 

4.1 Overview of handset hardware platforms 

4.1.1 Handset hardware components 

4.1.2 Wireless connectivity technologies 

4.2 Mobile application processor 

technologies 

4.2.1 Smartphones are the new battleground 

between ARM and x86 processors 

4.2.2 Discrete application processors power highend 

smartphones 

4.2.3 Integrated communication processors 

enable cost efficient devices 

4.3 The handset chipset industry 

4.3.1 Industry consolidation continues 

4.3.2 Handset baseband vendors 

4.3.3 Connectivity chipset vendors 

4.3.4 Sensor IC vendors 

4.4 Cellular connectivity and handset 

platform vendors 


4.4.2 Freescale Semiconductor 

4.4.3 Intel 

4.4.4 Marvell 


4.4.6 Nvidia 


4.4.8 Renesas Electronics 



5 Handset manufacturers 

5.1 The handset market in 2010 

5.1.1 Device shipments reach new record 

5.1.2 Smartphone sales drive handset revenues to 

an all-time high 

5.2 Nokia 


5.2.2 Market analysis 

5.3 Research In Motion 



5.4 Apple 



5.5 HTC 



5.6 Samsung Electronics 



5.7 Motorola 



5.8 Sony Ericsson 



5.9 LG Electronics 



5.10 Second tier smartphone vendors 

5.10.1 Acer 

5.10.2 Dell 

5.10.3 Fujitsu Toshiba Mobile Communications 

5.10.4 Hewlett Packard 

5.10.5 Huawei 

5.10.6 Kyocera Sanyo Telecom 

5.10.7 Lenovo Mobile Communications 

5.10.8 NEC Casio Mobile Communications 

5.10.9 Panasonic Mobile Communications 

5.10.10 Pantech 

5.10.11 Sharp 

5.10.12 TCL Communication 

5.10.13 ZTE 


6.1 Market trends 

6.1.1 Changing demands reshapes the wireless 

chipset industry 

6.1.2 Focus on smartphones among vendors and 

operators is accelerating 

6.1.3 Web technologies will eventually overtake 

native applications 

6.1.4 Smartphone operating systems are 

becoming ecosystems 

6.2 Smartphone shipments and market 

shares 

6.2.1 Handset shipments by segment 

6.2.2 Smartphone shipments by geography 

6.2.3 Smartphone shipments by OS 

6.2.4 Smartphone shipments by vendor 

6.3 Handset shipment forecasts 

6.3.1 Handset shipment forecasts by primary 

access technology 

6.3.2 Handset shipment forecasts by feature and 

price segment 

6.3.3 Smartphone shipment forecasts by segment 

6.3.4 Smartphone shipment forecasts by region 

6.3.5 Smartphone shipment forecasts by 

operating system 

Glossary

Berg Insight Report Catalogue

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