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Phil Grocer is a Business-to-Consumer (B2C)<br />
e-commerce business. This means that the<br />
transactions of the company are between the<br />
business and individuals consumers, who are<br />
the end users of the products being sold by Phil<br />
Grocer. All transactions are done through the Internet,<br />
as it is evident through the homepage of<br />
the website. The features of the company website<br />
are more consumer-friendly. It really shows<br />
in their website that they want their clients to be<br />
the end users of the products that they sell, instead<br />
of being just a middleman.
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