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Annual Report 2009-2010 - GS1

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Scenes from <strong>GS1</strong> MobileCom Day<br />

15 June <strong>2010</strong><br />

Australia<br />

Austria<br />

Belgium<br />

Colombia<br />

Germany<br />

Hungary<br />

Indonesia<br />

Italy<br />

Japan<br />

Kenya<br />

Korea<br />

Latvia<br />

Netherlands<br />

New Zealand<br />

Poland<br />

Slovakia<br />

Participate in 2011 at<br />

www.gs1.org/mobile<br />

Switzerland<br />

Mobile in Retail<br />

<strong>GS1</strong> recently published a white paper which explores the<br />

opportunities for brands and retailers as consumers begin<br />

to use mobile phones to plan their shopping and during<br />

visits to stores, and details ways in<br />

which <strong>GS1</strong> standards can support<br />

this strong emerging market.<br />

Download “Mobile in Retail:<br />

Getting your retail environment<br />

ready for mobile” from our<br />

website at www.gs1.org/mobile.<br />

The year ahead: Beyond mobile devices<br />

Over the coming months we will track innovative<br />

activities taking place as user companies and local <strong>GS1</strong><br />

Member Organisations continue to experiment with the<br />

applications made possible by mobile technologies. Our<br />

vision remains that people seeking product information<br />

can find accurate data that earns their trust. However,<br />

the scope of this project has now moved beyond mobile<br />

devices to cover any business-to-consumer interaction<br />

involving product information. To get involved in this<br />

exciting area, contact your local <strong>GS1</strong> office. Full contact<br />

details are available on pages 50-54, or online at<br />

www.gs1.org/contact.<br />

<strong>GS1</strong> Products & Solutions<br />

35

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