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Purpose of this Toolkit - Griffith University

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<strong>Purpose</strong> <strong>of</strong> <strong>this</strong> <strong>Toolkit</strong><br />

The <strong>Toolkit</strong>s developed by members <strong>of</strong> the <strong>Griffith</strong> Graduate Project are intended primarily for<br />

academic staff. They <strong>of</strong>fer an overview <strong>of</strong> some <strong>of</strong> the main issues related to developing students’<br />

graduate skills during their degree studies.<br />

They draw heavily on existing literature and current practice in universities around the world and<br />

include numerous references and links to useful web resources.<br />

They are not comprehensive ‘guides’ or ‘how to’ booklets. Rather, they incorporate the<br />

perspectives <strong>of</strong> academic staff, students, graduates and employers on the graduate skills adopted by<br />

<strong>Griffith</strong> <strong>University</strong> in its Strategic Plan, 2003-2007 in the <strong>Griffith</strong> Graduate Statement:<br />

http://www.griffith.edu.au/ua/aa/plans/docs/strategicplan2003-2007.pdf<br />

This toolkit, Written Communication Skills, focuses on how you can help students to write not only<br />

academic papers, but material for a range <strong>of</strong> different audiences and contexts.<br />

This toolkit, together with others in the series including:<br />

• Analysis and Critical Evaluation;<br />

• Information Literacy;<br />

• Oral Communication;<br />

• Pr<strong>of</strong>essional Skills;<br />

• Problem Solving; and<br />

• Teamwork;<br />

can also be accessed on the Web at: http://www.griffith.edu.au/centre/gihe/griffith_graduate<br />

Copyright: <strong>Griffith</strong> Institute for Higher Education, <strong>Griffith</strong> <strong>University</strong>, Nathan, Brisbane, Australia, 2004.


Table <strong>of</strong> contents<br />

WRITTEN COMMUNICATION SKILLS<br />

Why your students need effective written communication skills ............................ 1<br />

Definition............................................................................................................................................. 1<br />

The need for written communication skills..................................................................................... 1<br />

The six ‘C’s <strong>of</strong> effective writing ........................................................................................................ 1<br />

<strong>Griffith</strong> Online Writing Skills Course .............................................................................................. 2<br />

What employers, graduates and students say about written communication<br />

skills................................................................................................................................ 3<br />

Employers’ comments........................................................................................................................ 3<br />

Graduates’ and students’ comments ................................................................................................ 4<br />

Research findings................................................................................................................................ 4<br />

Teaching tips—How to develop your students’ written communication<br />

skills................................................................................................................................ 5<br />

How to develop students’ writing skills........................................................................................... 5<br />

Structuring the writing task ............................................................................................................... 6<br />

Structuring the writing process ......................................................................................................... 7<br />

Writing skills........................................................................................................................................ 8<br />

Inclusive language............................................................................................................................. 10<br />

Assessing written communication ............................................................................ 11<br />

Provide clear criteria......................................................................................................................... 11<br />

Criteria sheets .................................................................................................................................... 12<br />

Peer review......................................................................................................................................... 13<br />

The terminology................................................................................................................................ 15<br />

When assessing student writing ...................................................................................................... 16<br />

Principles <strong>of</strong> effective written communication skills............................................... 18<br />

Writing Skills...................................................................................................................................... 18<br />

Where to go for help.................................................................................................... 19<br />

Contact............................................................................................................................................... 19<br />

Additional resources................................................................................................... 21<br />

Print resources................................................................................................................................... 21<br />

Web resources ................................................................................................................................... 22<br />

Student handouts ........................................................................................................ 23<br />

What employers, graduates and students say about written communication<br />

skills.............................................................................................................................. 25<br />

Checklists for reviewing and monitoring your writing ............................................ 27<br />

Understanding the terminology used in assignments ............................................ 29<br />

Table <strong>of</strong> contents<br />

iii


WRITTEN COMMUNICATION SKILLS<br />

Referencing.................................................................................................................. 31<br />

A sample criteria sheet for assessing students’ written work ............................... 33<br />

Table <strong>of</strong> contents<br />

iv


WRITTEN COMMUNICATION SKILLS<br />

Why your students need effective written<br />

communication skills<br />

Definition<br />

Written communication is the ability to use the conventions <strong>of</strong> disciplinary discourse to<br />

communicate effectively in writing with a range <strong>of</strong> audiences, in a variety <strong>of</strong> modes (e.g.,<br />

persuasion, argument, exposition), as context requires, using a number <strong>of</strong> different means<br />

(e.g., graphical, statistical, audio-visual and technological).<br />

The need for written communication skills<br />

Students need to write effectively to communicate with their peers, lecturers, pr<strong>of</strong>essional<br />

colleagues and employers. They are not always experienced writers when they enter<br />

university and they don’t always receive formal teaching in written communication while<br />

doing their undergraduate degrees.<br />

This <strong>Toolkit</strong> is intended to provide some useful suggestions, strategies and checklists to<br />

help your students improve their writing skills.<br />

Good communication skills are at the top <strong>of</strong> the list <strong>of</strong> what potential employers look for<br />

in graduates. The vast majority <strong>of</strong> business transactions involve written communication <strong>of</strong><br />

some kind. Employers <strong>of</strong> graduates <strong>of</strong>ten express concern that students graduate with<br />

inadequate basic written communication skills. It is generally expected that university<br />

graduates have good literacy skills that can transfer into various work contexts, but<br />

research shows that <strong>this</strong> is not always the case.<br />

The six ‘C’s <strong>of</strong> effective writing<br />

“Effective business correspondence yields results because it achieves two basic objectives.<br />

First, it conveys a clear and unambiguous message to the reader and second, it produces<br />

goodwill in that reader. To achieve these two objectives, the writer must write:<br />

• clearly:<br />

• coherently;<br />

• concisely;<br />

• correctly; with<br />

• courtesy; and<br />

• confidence.<br />

These characteristics are the result <strong>of</strong> careful planning, writing in plain English, and critical<br />

editing.”<br />

Dwyer, J. (1993). The Business Communication Handbook, (3 rd ed.). New York: Prentice Hall, p.186.<br />

Why students need effective communication skills<br />

1


WRITTEN COMMUNICATION SKILLS<br />

<strong>Griffith</strong> Online Writing Skills Course<br />

This online course was developed by Dr Marilyn Ford to improve students’ writing skills.<br />

The course is broken into three self-paced components, which cover basic grammar and<br />

writing skills.<br />

Some disciplines use <strong>this</strong> course as a zero credit point requirement, either prior to<br />

graduation, or as a pre-requisite for other subjects.<br />

The resource consists <strong>of</strong>:<br />

• lessons;<br />

• examples <strong>of</strong> errors from student writing with suggested revisions;<br />

• pdf files that contain the information from the lessons; and<br />

• quizzes.<br />

Visit:<br />

http://www.cit.griffith.edu.au/~mf/wrsk/wrsk.html<br />

Why students need effective communication skills<br />

2


WRITTEN COMMUNICATION SKILLS<br />

What employers, graduates and students<br />

say about written communication skills<br />

Employers’ comments<br />

“Our biggest issue is writing skills. Graduates need to be able to write a report. All <strong>of</strong> our<br />

outputs are written. [They] also need good oral communication skills and fundamental<br />

confidence in their ability to be able to support what is being written. However, an academic<br />

writing style is completely different from [what] we need in practice. It is the largest failing,<br />

without question, from our point <strong>of</strong> view. What the university can do to improve that is to give<br />

the opportunity for the practical application <strong>of</strong> ‘real world’ writing skills during course work.<br />

Not necessarily in a work placement environment, but actually as part <strong>of</strong> the course work.<br />

There is a big difference between the way you write a report compared with a discussion paper<br />

on criminological theory.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Criminology and Criminal Justice Graduates, 2001)<br />

“At the risk <strong>of</strong> making a generalisation, many science graduates are not as strong in the written<br />

area as they could be. With competition for jobs so strong in the science industry, graduates<br />

cannot afford to lose ground in any area and poor spelling and grammar [are areas] where it is<br />

easy to lose ground. If you send in a poorly written/spelt resumé (to us or any potential<br />

employer), you are going to be behind the eight-ball from the start.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Science Graduates, 2001)<br />

“Students need to realise that there are different forms <strong>of</strong> communication suited to different<br />

settings. I had a student who had done a Law degree and who came to work with me and was<br />

giving me the sorts <strong>of</strong> notes you would put down in a brief, but not a piece that would<br />

communicate with the audience. Different contexts require different types <strong>of</strong> written<br />

communication.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Law Graduates, 2003)<br />

“As an employer, I expect to see graduates who can write, spell and put a report together that<br />

is literate, meaningful and properly researched. That is a fundamental skill but one that, we are<br />

disappointed to say, we don’t always see.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Engineering Graduates, 2003)<br />

“Written communication skills are extremely important. People are becoming too familiar<br />

these days with email and text message communication. Graduates need to appreciate that<br />

we’re still looking for well-developed, formal, written communication skill.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Accounting Graduates, 2004)<br />

Employers, graduates and students<br />

3


WRITTEN COMMUNICATION SKILLS<br />

Graduates’ and students’ comments<br />

“When you are writing at uni you tend to write in a format that lecturers expect. But when you<br />

get out in the workforce you are actually writing for a different kind <strong>of</strong> population and you<br />

can’t approach it [as if] you are writing a prac or an assignment.”<br />

(<strong>Griffith</strong> Graduate, 2002)<br />

“My written communication skills are constantly improving at uni because I receive feedback<br />

on my written assignments, which helps me to make improvements on my writing style. I find<br />

that my writing skills are very useful in my part-time work because I have to write lots <strong>of</strong><br />

memos to my manager to express all sorts <strong>of</strong> details about the shift. I am able to write these in<br />

a concise and informative manner, which is appreciated by my manager.”<br />

(<strong>Griffith</strong> student)<br />

“In the courses I’ve done, we’ve been taught to always ask ourselves: ‘From what point <strong>of</strong> view<br />

am I writing <strong>this</strong>? Who is going to read <strong>this</strong>?’ ”<br />

(<strong>Griffith</strong> student)<br />

Research findings<br />

“Literacy skills and written business communication skills were rated as being very important<br />

by the employers participating in an AC Nielsen research project conducted in Australia in<br />

1999. It was found that job applicants who had poor skills in <strong>this</strong> area did not fare well when<br />

seeking positions.”<br />

AC Nielsen Research Services. (1999). Employer Satisfaction with Graduate Skills. Department <strong>of</strong><br />

Education, Training and Youth Affairs. Canberra: AGPS.<br />

http://www.dest.gov.au/archive/highered/eippubs/eip99-7/eip99_7pdf.pdf<br />

Employers, graduates and students<br />

“Effectively, we are looking for people who can write in almost a bullet-point form. We are no<br />

longer really looking for people who can write wonderfully flowing twenty-five page<br />

documents, which take two hours to read.”<br />

Employer interviewed in: Harvey, L., Moon, S., and Geall, V. (1997). Graduates’ Work: Organisational<br />

Change and Student Attributes. Retrieved from the World Wide Web on 2 March, 2002:<br />

http://www.uce.ac.uk/crq/publications/gw/gwcon.html<br />

“Employers want graduates who can write for a variety <strong>of</strong> audiences. Graduates may be<br />

experienced in producing academic texts such as essays, laboratory reports and dissertations,<br />

but they are not always pr<strong>of</strong>icient in other forms <strong>of</strong> written communication, especially business<br />

communication.”<br />

Employer interviewed in: Harvey, L., Moon, S., and Geall, V. (1997). Graduates’ Work: Organisational<br />

Change and Student Attributes. Retrieved from the World Wide Web on 2 March, 2002:<br />

http://www.uce.ac.uk/crq/publications/gw/gwcon.html<br />

4


WRITTEN COMMUNICATION SKILLS<br />

Teaching tips—How to develop your<br />

students’ written communication skills<br />

How to develop students’ writing skills<br />

Make writing enjoyable:<br />

• involve students in small group writing tasks in which everyone ‘has a voice,’ and ask<br />

them to analyse the differences in writing styles;<br />

• ask students to write for different audiences presenting similar material on the same<br />

topic, and ask them to analyse the differences;<br />

• invite guest lecturers to talk about writing in their fields or pr<strong>of</strong>essions; and<br />

• use peer editing processes for formative assessment practice.<br />

Do lots <strong>of</strong> writing:<br />

• introduce short writing tasks into lectures and tutorials and ask students to exchange<br />

work to check for clarity and understanding;<br />

• check students’ lecture notes from time to time to see whether they are getting the<br />

point;<br />

• ask students to write down their questions at the end <strong>of</strong> every lecture and collect –<br />

then answer the questions at the next lecture;<br />

• encourage students to write for ‘the hostile reader’–an imaginary person who will<br />

contest everything they say in their writing–<strong>this</strong> will help them consider and counter<br />

ideas from different perspectives; and<br />

• set writing assignments for the ‘real’ world and involve ‘real’ pr<strong>of</strong>essionals in giving<br />

feedback on some sample assignments.<br />

Vary the writing tasks:<br />

• introduce assignments that require students to write up interviews with practising<br />

pr<strong>of</strong>essionals, or document field trips;<br />

• use reflective journals or diaries – ask students to use them as thinking aids (even if<br />

you don’t assess them, students learn how to analyse their own thoughts and<br />

experiences);<br />

• instead <strong>of</strong> formal essays, ask students to prepare an article for a disciplinary journal,<br />

using the journal’s formatting and referencing requirements; and<br />

• ask students to prepare written agendas and notes <strong>of</strong> meetings in teamwork projects.<br />

Share examples <strong>of</strong> good student writing:<br />

• with students’ permission, circulate blind copies <strong>of</strong> good student writing and use<br />

peer review to analyse why it is good; and<br />

• involve students in setting criteria for written assignments.<br />

Some relevant material is available at:<br />

Teaching Students to Write Argumentative Essays:<br />

http://www.eslplanet.com/teachertools/argueweb/frntpage.htm<br />

Learning how to write more clearly:<br />

http://learnhowtowrite.com/<br />

Teaching tips<br />

5


WRITTEN COMMUNICATION SKILLS<br />

Structuring the writing task<br />

Setting the topic:<br />

Do you set it? or<br />

Do the students negotiate what they want to write about?<br />

Narrowing it down:<br />

Ask students to express in one sentence what their assignment is about (thesis statement);<br />

And then another sentence on what they are going to say about the topic.<br />

Gathering the evidence:<br />

Suggest some useful sources;<br />

Encourage students to follow leads in the lists <strong>of</strong> references they contain;<br />

Show them how to evaluate resources on the basis <strong>of</strong> relevance and currency.<br />

Writing:<br />

Stress the importance <strong>of</strong> drafting, and re-drafting to clarify thinking;<br />

Encourage peer review (it’s what happens in scholarly journals);<br />

Use drafts to monitor logical flow <strong>of</strong> ideas and arguments.<br />

Refining:<br />

Give constructive feedback on drafts – it helps students refine their ideas and saves you<br />

time in the long run!<br />

A good writing assignment:<br />

Is set for a clear purpose that students understand; it has meaning for them; it’s relevant to<br />

their course or program; it has clearly defined criteria; it is focused on achieving a particular<br />

aim; it’s manageable in the time available; it lends itself to peer review before final<br />

submission; and it allows for incremental development <strong>of</strong> writing skills.<br />

Encourage students to ask themselves, when starting to write an assignment:<br />

• Who am I writing <strong>this</strong> for?<br />

• Why am I writing it?<br />

• How will I write it?<br />

Teaching tips<br />

6


WRITTEN COMMUNICATION SKILLS<br />

Structuring the writing process<br />

This checklist will help students to monitor their own writing.<br />

Checklist<br />

1. In the essay introduction have you: <br />

a. taken account <strong>of</strong> the interests <strong>of</strong> your reader and identified possible sources <strong>of</strong><br />

resistance?<br />

b. analysed what the question requires you to do?<br />

c. defined the scope <strong>of</strong> your topic without being apologetic?<br />

d. attracted the reader’s attention early, either using a thesis statement or in some other<br />

way?<br />

e. included a clear, arresting thesis statement, or planned one to use later in the essay?<br />

f. orientated your reader, either using a forecasting statement or another method?<br />

2. In the body <strong>of</strong> your essay have you:<br />

a. considered using an organising framework for your paragraphs?<br />

b. ensured that each paragraph has one central idea?<br />

c. ensured your paragraphs support the essay’s main idea or relate to it in some other<br />

way?<br />

d. used appropriate evidence, illustrations and arguments to support each paragraph’s<br />

main ideas?<br />

e. made links between preceding and following paragraphs and from the paragraphs to<br />

the essay’s main idea?<br />

f. included a final statement that either sums up the central idea <strong>of</strong> each paragraph,<br />

suggests implications, or provides one or more <strong>of</strong> the linkages mentioned in the<br />

previous point.<br />

3. In your conclusion have you:<br />

a. summarised the main evidence in the essay?<br />

b. linked ideas and evidence back to the main ideas?<br />

c. provided rounding <strong>of</strong>f, or evaluative comments, or pointed to implications or<br />

possible further developments?<br />

d. dealt with any possible objections on the part <strong>of</strong> the reader?<br />

e. avoided introducing unrelated material?<br />

4. In the essay as a whole have you:<br />

a. established and maintained an appropriate style and tone?<br />

b. provided signposts for your reader through the essay’s structure, headings and<br />

transition words?<br />

c. avoided overly complex words and used acronyms and jargon judiciously?<br />

d. made conscious decisions about the use <strong>of</strong> first, second or third person pronouns,<br />

contractions, direct questions, run-on expressions and quotations?<br />

e. used an appropriate level <strong>of</strong> grammatical correctness?<br />

f. pro<strong>of</strong>read your work several times for clarity, brevity, spelling and typographical<br />

errors?<br />

Baker, E., Barrett, M. & Roberts, L. (2002). Working Communication. Brisbane: John Wiley & Sons Australia, pp. 211-212.<br />

Teaching tips<br />

7


WRITTEN COMMUNICATION SKILLS<br />

Encourage students to monitor their own writing by asking<br />

themselves:<br />

• Is it to the point?<br />

• Is the most important point obvious?<br />

• Have I used simple language?<br />

• Will my reader understand?<br />

• Is it brief?<br />

• Have I used the right tone?<br />

• Have I eliminated unnecessary jargon?<br />

• Are my paragraphs short?<br />

• Are the spelling and punctuation correct?<br />

• Will my reader know what to do next?<br />

Adapted from: Alexander Communications: Style Guide:<br />

http://www.alexcommunications.com/style_guide.htm<br />

Writing skills<br />

Emphasise to students that it’s important to:<br />

Teaching tips<br />

Use short<br />

sentences<br />

Use common<br />

words<br />

Use subjectverb-object<br />

constructions<br />

Use active verbs<br />

Make lists<br />

Reduce<br />

Edit and pro<strong>of</strong><br />

Adapted from: McCracken, M. (1998)<br />

http:// www.LearnHowToWrite.com<br />

Short sentences force you to break your ideas into simple understandable<br />

statements. Sentences should not be more than 20 words.<br />

Use words readers understand.<br />

It is easier to read sentences with simple subject –verb-object<br />

construction. For example it is easier to read ‘The man gave the ball to<br />

the boy’, than ‘The ball was given to the boy by a man.’<br />

Active verbs are easy to read. Passive verbs are more difficult to<br />

understand. You can eliminate many passive verbs and shorten your<br />

sentences by avoiding ‘is, am, are, was, were, be, been and being.’<br />

Use lists when you have several items you want to include in one sentence<br />

or paragraph such as:<br />

‘My company gives me the following benefits:<br />

<br />

<br />

Undercover parking<br />

4 weeks paid vacation each year<br />

Free day-care services.’<br />

Remove all words which do not add meaning to your writing.<br />

Read your writing to find errors. Eliminate unnecessary words and<br />

repetition. Read backwards to find spelling errors. Use a ruler beneath<br />

each line.<br />

8


WRITTEN COMMUNICATION SKILLS<br />

Idea generators<br />

Idea generators can stimulate the writing process by helping the writer to:<br />

• Discover more ideas;<br />

• Discover new paths or slants;<br />

• ‘Kick-start’ your brain;<br />

• Prevent or dissolve writer’s block; and<br />

• Manage time more effectively.<br />

Idea generators include:<br />

Brainstorming – write down all ideas about a topic. Do not censor or edit any idea.<br />

Freewriting – just start writing anything about the topic without any regard to structure,<br />

spelling, or grammar.<br />

Flow Charting – construct a formal chart with major points and arrows signifying flow <strong>of</strong><br />

information.<br />

Mapping – write topic in centre <strong>of</strong> page, and box it. Put other boxes around page and<br />

draw lines to link ideas to topic.<br />

Fishboning – use a sequence <strong>of</strong> lines instead <strong>of</strong> mapping boxes. Use main line as subject,<br />

and draw branches, or bones, to show how other ideas link to main topic.<br />

Petelin, R., & Durham, M. (1994). The Pr<strong>of</strong>essional Writing Guide. Sydney: Longham Pr<strong>of</strong>essional,<br />

pp. 35-41.<br />

Thesis statement<br />

“A thesis statement puts forward the point <strong>of</strong> view or organising idea for an essay.”<br />

Davis, L., & McKay, S. (1996). Structures and Strategies: An Introduction to Academic Writing. South<br />

Melbourne: Macmillan, p. 76.<br />

A thesis statement can be true or false, but must be able to be supported by evidence.<br />

Give students lots <strong>of</strong> practice in summarising an entire essay or written assignment into<br />

one thesis statement which is unambiguous, controversial and above all, ‘provable.’<br />

Referencing<br />

“Referencing is the familiar scholarly practice <strong>of</strong> referring to the works <strong>of</strong> other writers, where<br />

they have supplied you with source material or particular arguments or ideas. This may not be<br />

necessary when the same ideas are written about by many authors in the field, but when you<br />

are expressing an idea or argument in the words <strong>of</strong> a particular author you must acknowledge<br />

him/her as your source. Failure to do so is a form <strong>of</strong> plagiarism (passing <strong>of</strong>f someone else’s<br />

work as your own) and it incurs heavy penalties.”<br />

Peters, P. (1985). Strategies for Student Writers.: A Guide to Writing Essays, Tutorial Papers, Exam Papers and<br />

Reports. Brisbane: John Wiley & Sons, p. 123.<br />

Source material is documented for three main reasons:<br />

• To give credit to the original author;<br />

• To indicate the writer’s own research credibility; and<br />

• To enable others to locate the original work, or actual words.<br />

Teaching tips<br />

9


WRITTEN COMMUNICATION SKILLS<br />

Conventions for referencing vary between disciplines, journals and publishing houses. The<br />

social sciences, for example, uses the American Psychological Association (APA), or<br />

Harvard conventions; while medicine, health science and the sciences use the Vancouver<br />

system; and the humanities uses the Modern Language Association <strong>of</strong> America (MLA)<br />

system. Examples <strong>of</strong> these systems can be found as follows:<br />

<strong>Griffith</strong> <strong>University</strong>’s Library Research Tutorial provides valuable information for students<br />

and academic staff on all aspects <strong>of</strong> research and referencing:<br />

http://www.griffith.edu.au/ins/training/library/home_lrt.html<br />

Referencing:<br />

http://www.allenandunwin.com/estudy/referencing.asp<br />

Library On-Line Tutorials: How to Acknowledge What You’ve Read:<br />

http://www.lib.monash.edu.au/vl/cite/citecon.htm<br />

Harvard Referencing Guide:<br />

http://www.shef.ac.uk/library/libdocs/hsl-dvc1.html<br />

Harvard System <strong>of</strong> Referencing:<br />

http://www.lmu.ac.uk/lss/ls/docs/Harvard/Harvard.htm<br />

Vancouver System <strong>of</strong> Referencing:<br />

http://www.lib.monash.edu.au/vl/cite/medvex.htm<br />

MLA System <strong>of</strong> Referencing:<br />

http://www.lib.monash.edu.au/vl/cite/mlaex.htm<br />

There are numerous electronic tools for managing research and information. Some <strong>of</strong> the<br />

more well-known are:<br />

Procite:<br />

http://www.procite.com<br />

Www.Biblioscape.com:<br />

http://www.griffith.edu.au/instraining/library/home_lrt.html<br />

EndNote:<br />

http://www.EndNote.com<br />

Inclusive language<br />

Students should not use inappropriate words or expressions that exclude certain people, or<br />

groups <strong>of</strong> people, demean them either intentionally or unintentionally, or which rely on<br />

stereotyping.<br />

Queensland <strong>University</strong> <strong>of</strong> Technology has a very useful website on the use <strong>of</strong> inclusive,<br />

non-discriminatory language, with suggestions for avoiding language that discriminates<br />

against people on the basis <strong>of</strong> race, gender, disability, ethnicity, etc.<br />

http://www.qut.edu.au/pubs/equity/diversity/diversity.html<br />

Teaching tips<br />

Other useful links are:<br />

Writing: Inclusive Language – Grammatical Issues<br />

http://www.learnline.cdu.edu.au/studyskills/wr/wr_ws_pr_il_gi.html<br />

Inclusive Language<br />

http://www.rhodes.edu/writingcenter/group_b/inclusive_language.html<br />

10


WRITTEN COMMUNICATION SKILLS<br />

Assessing written communication<br />

Provide clear criteria<br />

General guidelines<br />

Distinguish which features <strong>of</strong> the writing you need to assess<br />

Are students expected to consider a topic? Generate ideas? Demonstrate understanding?<br />

Construct an argument? Ensure students know which elements are important in grading.<br />

Make assignments and deadlines work for you<br />

Structure and schedule writing tasks that won’t bury you. Assess students’ work in stages<br />

through drafts, peer review, group evaluation and self-assessment. Refuse to be the first<br />

human being to read their paper.<br />

Expect excellence<br />

Set high standards in advance. Ensure students are aware <strong>of</strong> grading criteria and can selfevaluate<br />

against those criteria. Set process deadlines for the assignment so students<br />

approach it as an on-going reflective experience and stay on task.<br />

Assessing Writing. <strong>University</strong> Writing Centre, <strong>University</strong> <strong>of</strong> Central Florida<br />

http://www.uwc.ucf.edu/Faculty_Resources/fac_assessing_writing.ht<br />

ml<br />

Let students know criteria<br />

Make sure students know the criteria you use to mark their written work. Ask students to<br />

hand in the criteria sheet with their assignment with their own grading <strong>of</strong> their work<br />

indicated on the sheet.<br />

Let them see how their expectations and your expectations align.<br />

Why not:<br />

Use a ‘dummy’ assignment from the High Distinction and Fail ranges to illustrate strengths<br />

and weaknesses <strong>of</strong> student writing.<br />

Assessing written communication<br />

11


WRITTEN COMMUNICATION SKILLS<br />

Criteria sheets<br />

Give students a criteria sheet like the one below to help them understand expected<br />

standards in written communication assignments.<br />

HIGH DISTINCTION<br />

Analysis and<br />

Conceptual<br />

Clarity<br />

All content highly<br />

relevant to the topic<br />

and covers all key<br />

issues. Thorough and<br />

clear analysis.<br />

Demonstrates<br />

excellent<br />

understanding.<br />

DISTINCTION<br />

Content consistently<br />

relevant to the topic<br />

and covers most key<br />

issues. Clear analysis<br />

demonstrates good<br />

understanding.<br />

Structure and<br />

Development<br />

Research Base<br />

Grammar,<br />

Spelling,<br />

Presentation<br />

Pr<strong>of</strong>essional<br />

presentation<br />

throughout. No<br />

grammar or spelling<br />

mistakes.<br />

Assignment follows<br />

clear, logical<br />

sequence. Highly<br />

effective use <strong>of</strong><br />

proportion and<br />

emphasis.<br />

Extensive use <strong>of</strong><br />

relevant research data<br />

and theory to support<br />

analysis. All sources<br />

referenced correctly.<br />

Assignment follows<br />

logical sequence.<br />

Demonstrates<br />

effective use <strong>of</strong><br />

proportion and<br />

emphasis.<br />

Evidence <strong>of</strong> extensive<br />

research. Some use<br />

<strong>of</strong> relevant research<br />

data and theory to<br />

support analysis. All<br />

sources referenced<br />

correctly.<br />

Written style clear<br />

and effective.<br />

Consistent use <strong>of</strong><br />

standard grammar<br />

and punctuation.<br />

Good presentation.<br />

CREDIT<br />

Majority <strong>of</strong> the<br />

content relevant to<br />

the topic but<br />

significant issues not<br />

covered. Analysis<br />

demonstrates limited<br />

understanding.<br />

Assessing written communication<br />

PASS<br />

Less than half the<br />

content relevant to<br />

the topic. Major<br />

issues not covered at<br />

all. No analysis or<br />

demonstrates poor<br />

understanding.<br />

FAIL<br />

Not relevant or only<br />

vaguely relevant to<br />

topic. No analysis.<br />

Structure and plan <strong>of</strong><br />

assignment apparent<br />

but development and<br />

emphasis<br />

inconsistent.<br />

Structure and plan<br />

only vaguely evident.<br />

Proportion and<br />

emphasis frequently<br />

inappropriate.<br />

No evidence <strong>of</strong><br />

planned structure to<br />

the report.<br />

Proportion and<br />

emphasis consistently<br />

inappropriate.<br />

Some evidence <strong>of</strong><br />

research. Occasional<br />

use <strong>of</strong> relevant<br />

research data and<br />

theory to support<br />

findings. References<br />

mostly correct and in<br />

academic style.<br />

Demonstrates very<br />

limited research with<br />

very limited or no<br />

support material<br />

presented. No<br />

references or largely<br />

incorrect.<br />

Demonstrates<br />

minimal evidence <strong>of</strong><br />

research. No use <strong>of</strong><br />

research data or<br />

theoretical<br />

frameworks to<br />

support analysis. No<br />

references.<br />

Sentence<br />

construction generally<br />

correct. Some<br />

spelling and grammar<br />

errors. Written style<br />

wordy or repetitive.<br />

Acceptable<br />

presentation.<br />

Frequent problems<br />

with sentence<br />

construction.<br />

Frequent spelling and<br />

grammar errors.<br />

Written English so<br />

poor as to be barely<br />

understandable.<br />

Many spelling<br />

mistakes. Very poor<br />

presentation.<br />

12


WRITTEN COMMUNICATION SKILLS<br />

Peer review<br />

Devote at least one tutorial to peer review. Ask students to bring their ‘work in progress’<br />

and in pairs or small groups, read their peers’ draft work and give constructive feedback<br />

on:<br />

• its ‘understandability’;<br />

• its structure;<br />

• its logic and flow;<br />

• its style (including paragraph and sentence construction, use <strong>of</strong> words, tone,<br />

consideration <strong>of</strong> the reader, etc.); and<br />

• its alignment with assignment criteria.<br />

Opportunities to improve drafts<br />

before it’s too late<br />

Practice in reading for revision<br />

Enhanced communication skills<br />

Increased confidence<br />

Benefits <strong>of</strong> peer review to students<br />

The questions and comments from peers can prod a writer to<br />

deepen their approach to a subject.<br />

Talking constructively within the peer group about writing can<br />

strengthen students independent ability to read for revision.<br />

Talking with peers about their work can strengthen students’<br />

ability to articulate specific reactions and suggestions, requiring<br />

a tricky balance <strong>of</strong> tact and clarity.<br />

Students frequently believe classmates’ writing is much better<br />

than their own writing. When they see their peers’ first drafts<br />

they see it is safe to loosen up and take risks in developing<br />

ideas. They feel more confident in submitting their assignment<br />

for assessment.<br />

Benefits <strong>of</strong> peer review to lecturers and tutors<br />

Better writing and more time Students will all have been through one round <strong>of</strong> guided<br />

response leaving the instructor free to address higher-order<br />

issues such as idea development and direction.<br />

High levels <strong>of</strong> student engagement Whether the workshops last five minutes or fifty, excitement is<br />

generated by peer activity. Students hold each other<br />

accountable and therefore invest more in their writing.<br />

High evaluation ratings<br />

Students recognise the value <strong>of</strong> effectively conducted peer<br />

workshops.<br />

Creating Effective Peer-Response Workshops. <strong>University</strong> <strong>of</strong> Minnesota.<br />

http://writing.umn.edu/tww/responding_grading/peer_workshop.htm<br />

Assessing written communication<br />

13


WRITTEN COMMUNICATION SKILLS<br />

Potential drawbacks <strong>of</strong> peer review<br />

Careful pre-class planning.<br />

Inadequate modelling, and an absence <strong>of</strong> modelling can cause groups to flounder, wasting<br />

valuable class time.<br />

Peer response requires class time.<br />

Whether using a five-minute pair model or a full-period group workshop model, class time<br />

is required.<br />

Peer workshops are student centred.<br />

Instructors need to temporarily remove themselves from the centre <strong>of</strong> attention. Students<br />

need to depend on each other for useful responses without unnecessary intervention,<br />

otherwise they will possibly resent the process.<br />

Some students believe they work best alone.<br />

Generally speaking, the academic world rewards independent work. Often, strong students<br />

may initially feel that the peer workshop is not going to <strong>of</strong>fer them anything they couldn’t<br />

do better alone. Once they participate however, they <strong>of</strong>ten realise the value <strong>of</strong> diverse<br />

responses to their work.<br />

Negative attitudes.<br />

Assessing written communication<br />

If students or instructors have been part <strong>of</strong> badly run groups, they may have a negative<br />

attitude to peer review. Allow reservations to be voiced early in the semester so<br />

appropriate mechanisms can be established to ensure success.<br />

Creating Effective Peer-Response Workshops. <strong>University</strong> <strong>of</strong> Minnesota.<br />

http://writing.umn.edu/faculty/responding/peer_workshop.htm<br />

14


WRITTEN COMMUNICATION SKILLS<br />

The terminology<br />

Students need to understand what the terms used in assessment items mean. For example:<br />

Reference list <strong>of</strong> commonly used terms in writing assignments<br />

Account for<br />

Give an explanation as to why<br />

Analyse 1. Examine closely<br />

2. Examine x in terms <strong>of</strong> its components and show how they<br />

interrelate<br />

Assess<br />

Decide the value <strong>of</strong><br />

Compare<br />

Discuss x and y in terms <strong>of</strong> their similarities and differences<br />

Contrast<br />

Discuss x and y in terms <strong>of</strong> their differences<br />

Critically<br />

evaluate<br />

Articulate the arguments on both sides <strong>of</strong> an issue by arguing for and<br />

against<br />

Criticise<br />

Make judgments or show the relative merits <strong>of</strong> an argument<br />

Define 1. Explain (make clear) what is meant by<br />

2. Use a definition or definitions to explore the concept <strong>of</strong><br />

Describe<br />

Present an account <strong>of</strong><br />

Differentiate Discriminate between two or more factors<br />

Discuss 1. Make x your subject<br />

2. Consider and <strong>of</strong>fer some interpretation or evaluation <strong>of</strong><br />

Enumerate<br />

Give an item-by-item account <strong>of</strong><br />

Evaluate<br />

Give a reasoned appraisal or assessment <strong>of</strong> the facts or argument<br />

presented<br />

Examine<br />

Inspect and report on in detail<br />

Explain 1. Make clear the details <strong>of</strong><br />

2. Show the reason for, or underlying cause <strong>of</strong>, or the means by<br />

which<br />

Illustrate<br />

Offer an example or examples to<br />

1. show how/that<br />

2. make concrete the concept <strong>of</strong><br />

Indicate<br />

Focus attention on<br />

Interpret<br />

Explain or bring out the particular meaning<br />

Outline<br />

Go through the main features <strong>of</strong><br />

Prove<br />

Show by logical argument<br />

Review 1. Report the chief facts about<br />

2. Offer a critique about<br />

Summarise<br />

Provide a brief account or an abridged version<br />

Adapted from: Peters, P. (1985). Strategies for Student Writers: A Guide to Writing Essays, Tutorial Papers, Exam Papers and<br />

Reports. John Wiley & Sons Australia: Brisbane, p.23. and Dwyer, J. (1993). The Business Communication Handbook, (3 rd<br />

ed.) Prentice Hall, NY.<br />

Assessing written communication<br />

15


WRITTEN COMMUNICATION SKILLS<br />

When assessing student writing<br />

Look for:<br />

• evidence <strong>of</strong> understanding <strong>of</strong> the material;<br />

• links and transitions between ideas, sections and paragraphs;<br />

• conclusions that emerge from the evidence presented;<br />

• relevant and current references; and<br />

• evidence <strong>of</strong> thorough research.<br />

Has the student:<br />

• used simple, short sentences;<br />

• used only the words necessary to convey meaning;<br />

• used acceptable grammar and syntax (sentence construction); and<br />

• used inclusive language?<br />

Why not:<br />

Enlist the help <strong>of</strong> an employer or pr<strong>of</strong>essional in your field to give feedback on one or two<br />

written assignments.<br />

You could give them the criteria which students were given for the assignment, but also<br />

ask them to give feedback from their own pr<strong>of</strong>essional perspective. What works? What<br />

doesn’t? Why? Then present a summary <strong>of</strong> the employer’s feedback in class and expand<br />

on it by addressing some <strong>of</strong> the more frequently made ‘mistakes’, or weaknesses in student<br />

writing in that particular assignment.<br />

Assessing written communication<br />

Plagiarism<br />

Plagiarism is knowingly presenting the work or property <strong>of</strong> another person as if it were<br />

one’s own. In some cultures, summarizing or quoting the words or ideas <strong>of</strong> respected<br />

scholars is acceptable, or even desirable. In Australian universities, however, all such source<br />

material must be fully documented in all forms <strong>of</strong> academic writing.<br />

<strong>Griffith</strong> <strong>University</strong> treats instances <strong>of</strong> plagiarism in students’ written work very seriously<br />

and imposes harsh penalties.<br />

Examples <strong>of</strong> plagiarism include:<br />

• word for word copying <strong>of</strong> sentences or paragraphs from one or more sources which<br />

are the work or data <strong>of</strong> other persons (including books, articles, theses, unpublished<br />

works, working papers, seminar and conference papers, internal reports, lecture<br />

notes or tapes) without clearly identifying their origin by appropriate referencing;<br />

• closely paraphrasing sentences or paragraphs from one or more sources without<br />

appropriate acknowledgement in the form <strong>of</strong> a reference to the original work or<br />

works;<br />

• using another person’s ideas, work or research data without appropriate<br />

acknowledgement;<br />

16


WRITTEN COMMUNICATION SKILLS<br />

• submitting work which has been produced by someone else on the student’s behalf<br />

as if it were the work <strong>of</strong> the student;<br />

• copying computer files in whole or in part without indicating their origin; and<br />

• submitting work which has been wholly or partially derived from another student’s<br />

work by a process <strong>of</strong> mechanical transformation. For example, changing variable<br />

names in computer programs.<br />

<strong>Griffith</strong> <strong>University</strong>’s Policy on Academic Misconduct:<br />

http://www62.griffith.edu.au/policylibrary.nsf/azcategory/352f26aa1a1011e64a256bbb0062fd5f?opendocument<br />

Discourage plagiarism<br />

• Avoid having students simply find answers. Encourage students to do their own<br />

thinking, not paraphrase the thinking <strong>of</strong> someone else. What are their thoughts and<br />

ideas on a given topic?<br />

• Ask questions which require students to make an inquiry or investigate.<br />

• Have students compile and turn in working bibliographies well in advance <strong>of</strong> the<br />

assignment dates. This will require students to begin research at an early date,<br />

avoiding the temptation for last minute information downloads.<br />

• Have students maintain a research log. This will note the databases and indexes<br />

searched, search dates, keywords and subjects used, and a summary <strong>of</strong> search results.<br />

Preventing and detecting plagiarism. Staley Library, Millikin <strong>University</strong>.<br />

http://www.millikin.edu/staley/plagiarism.html<br />

Detecting plagiarism – some clues:<br />

• Essay is <strong>of</strong>f-topic, with oddly placed ‘on-topic’ paragraphs;<br />

• References are from books not available in your <strong>University</strong>. Check your library<br />

catalogue;<br />

• References are all five or ten years old, showing it may have been lifted from the<br />

Internet;<br />

• The assignment is beyond, or does not reflect the normal level <strong>of</strong> the student’s<br />

written work;<br />

• Use search engines. Insert a four to eight word distinctive phrase in full text search<br />

engines such as Google, AltaVista, HotBot or Northern Light;<br />

• Look for vocabulary not commonly used in <strong>this</strong> particular class; and<br />

• Unusual formatting, or a change in fonts within the assignment.<br />

Adapted from Preventing and Detecting Plagiarism. Staley Library, Millikin <strong>University</strong>.<br />

http://www.millikin.edu/staley/plagiarism.html<br />

and Dead Giveaways, Plagiarized.com.<br />

http://www.plagiarized.com/deadgive.html<br />

Assessing written communication<br />

17


WRITTEN COMMUNICATION SKILLS<br />

Principles <strong>of</strong> effective written<br />

communication skills<br />

Writing Skills<br />

Effective writing is clear, concise and economical.<br />

Students’ writing skills improve if they are provided with opportunities to:<br />

• understand the role <strong>of</strong> writing in the pr<strong>of</strong>essions;<br />

• write <strong>of</strong>ten in a variety <strong>of</strong> formats;<br />

• share ideas <strong>of</strong> what makes good writing;<br />

• self-evaluate their writing in a structured manner; and<br />

• receive comprehensive feedback on their writing prior to submitting assignments.<br />

Principles <strong>of</strong> effective written communication skills<br />

Writing tasks<br />

To ensure maximum benefit from written tasks, ensure that:<br />

• there is a wide variety <strong>of</strong> writing styles expected, not just essays;<br />

• assignments are relevant to students’ potential pr<strong>of</strong>essions; and<br />

• students have access to methods <strong>of</strong> structuring the writing task.<br />

Writing guidelines<br />

Effective writing is a complex task. Make sure that students:<br />

• understand where to go for help with their writing;<br />

• take advantage <strong>of</strong> on-line writing courses such as<br />

http://www.cit.griffith.edu.au/~mf/wrsk/wrsk.html ;<br />

• understand how to write for the reader;<br />

• are well acquainted with referencing rules; and<br />

• have access to assistance for grammar, spelling and layout.<br />

Assessing students’ written communication<br />

When designing a writing assignment:<br />

• ensure that students understand the terminology you have used in creating the<br />

assignment;<br />

• consider which element <strong>of</strong> the writing is important in the assessment. Is it, for<br />

example, the generation <strong>of</strong> ideas, the ability to write a logical report?<br />

• give students the assessment criteria in advance;<br />

• make assignment deadlines work for you by expecting bibliographies, drafts, etc.,<br />

prior to the final assignment date;<br />

• incorporate peer review into the process to improve the standard <strong>of</strong> writing;<br />

• design the task to make plagiarism difficult.<br />

18


WRITTEN COMMUNICATION SKILLS<br />

Where to go for help<br />

Contact<br />

The <strong>Griffith</strong> Graduate Project (Stage 6)<br />

Dr Gay Crebert<br />

<strong>Griffith</strong> Institute for Higher Education<br />

<strong>Griffith</strong> <strong>University</strong><br />

Ph. (07) 3875 5981<br />

Email: G.Crebert@griffith.edu.au<br />

Ms Carol-joy Patrick<br />

School <strong>of</strong> Microelectronic Engineering<br />

<strong>Griffith</strong> <strong>University</strong><br />

Ph. (07) 3875 5007<br />

Email: CJ.Patrick@griffith.edu.au<br />

Learning Services<br />

Written communication is an area where the <strong>University</strong> has recognised that support is<br />

crucial. Learning Services has teams <strong>of</strong> learning advisers here to work with you. They<br />

can:<br />

• advise you on teaching, learning and assessment strategies; and<br />

• team teach with you in your lectures and tutorials.<br />

There are also services to which you can refer your students so that they can independently<br />

develop their written communication skills. These include:<br />

• individual or small group consultations with a learning adviser;<br />

• workshops;<br />

• self-help resources.<br />

For more information on these services, visit:<br />

http://www.griffith.edu.au/ins/training/<br />

Where to go for help<br />

19


WRITTEN COMMUNICATION SKILLS<br />

Library<br />

Faculty Librarian Team Leaders<br />

Arts and Education<br />

Di Selzer<br />

D.Selzer@griffith.edu.au<br />

338 21217 (Logan)<br />

55528278 (Gold Coast)<br />

Business and Law<br />

Colette Smith-Strong<br />

C.Strong@griffith.edu.au<br />

387 57245 (Nathan)<br />

Health and Science<br />

Veronica Dawson<br />

V.Dawson@griffith.edu.au<br />

387 57256 (Nathan)<br />

Other academics<br />

Dr. Martin Bridgstock<br />

Senior Lecturer<br />

School <strong>of</strong> Science<br />

<strong>Griffith</strong> <strong>University</strong><br />

Phone: (07) 3875 7549<br />

Email: M.Bridgstock@griffith.edu.au<br />

Dr. Margaret Fletcher<br />

Researcher<br />

Centre for Applied Language, Literacy & Communication Studies<br />

<strong>Griffith</strong> <strong>University</strong><br />

Phone: (07) 3875 6869<br />

Email: M.Fletcher@griffith.edu.au<br />

Where to go for help<br />

20


WRITTEN COMMUNICATION SKILLS<br />

Additional resources<br />

This <strong>Toolkit</strong> draws on various print and web resources, which are acknowledged in text.<br />

Other useful resources are included in the following list.<br />

Print resources<br />

Baker, E., Barrett, M., and Roberts, L. (2002). Working Communication. Brisbane: John Wiley<br />

& Sons Australia.<br />

Burt, A. (2003). Write with Confidence: Solutions and Examples for Everyday Writing Needs. Oxford,<br />

UK: Howtobooks.<br />

Butt, D., Fahey, R., Feez, S., Spinks, S., and Yallop, C. (2000). Using Functional Grammar: An<br />

Explorers Guide. (2 nd ed.). Macquarie <strong>University</strong>. National Centre for English Language<br />

Teaching and Research.<br />

Davis, L., and McKay, S. (1996). Structures and Strategies: An Introduction to Academic Writing.<br />

South Melbourne: Macmillan.<br />

Dwyer, J. (1993). The Business Communication Handbook (3 rd ed.). New York: Prentice Hall.<br />

Field, M. (2003). Improve your Written English. Oxford, UK: Howtobooks.<br />

Kane, T. S. (1983). The Oxford Guide to Writing: A Rhetoric and Handbook for College Students.<br />

New York: Oxford <strong>University</strong> Press.<br />

Kohut, G., and Mcfarland Baxter, C. (1987). Business Communication: a Functional Perspective.<br />

Columbus: Merrill Pub. Co.<br />

Lahiff, J., and Penrose, J. (1997). Business Communication: Strategies and Skills. N.J.: Prentice<br />

Hall.<br />

Lehman, C., and DuFrene, D. (2002). Business Communication. Cincinnati, Ohio: South-<br />

Western.<br />

McEvedy, R., and Wyatt, P. (1990). Developing Writing Skills. Melbourne: Nelson.<br />

Oshima, A., and Hohue, A. (1997). Introduction to Academic Writing. (2 nd ed.). White Plains,<br />

NY: Longman.<br />

Peacock, C. (1986). Teaching Writing. London: Croom Helm.<br />

Petelin, R., and Durham, M. (1994). The Pr<strong>of</strong>essional Writing Guide. Sydney: Longman<br />

Pr<strong>of</strong>essional.<br />

Peters, P. (1985) Strategies for Student Writers: A Guide to Writing Essays, Tutorial Papers, Exam<br />

Papers and Reports. Brisbane: John Wiley & Sons, Australia.<br />

Thompson, N. (198 ). Written Communication. South Melbourne: Macmillan.<br />

Thornton, G. (1980). Teaching Writing: The Development <strong>of</strong> Written Language Skills. London:<br />

Edward Arnold.<br />

Treece, M. (1983). Communication for Business and the Pr<strong>of</strong>essions. Boston : Allyn and Bacon.<br />

White, E. (1985). Teaching and Assessing Writing. San Francisco: Jossey-Bass Publishers.<br />

Additional resources<br />

21


WRITTEN COMMUNICATION SKILLS<br />

Web resources<br />

Using Portfolios to Assess Student’s Writing<br />

http://www.berea.edu/cltcr/teaching_matters/tm_usingportfolios.htm<br />

Peer Review <strong>of</strong> Writing<br />

http://www.berea.edu/cltcr/teaching_matters/lc_peer.htm<br />

Teaching Writing in Engineering<br />

http://www.uic.edu/portfolio/writing/teachingportfoli<strong>of</strong>orengineering.pdf<br />

Additional resources<br />

22


WRITTEN COMMUNICATION SKILLS<br />

Student handouts<br />

A collection <strong>of</strong> ready to use resources associated with various aspects <strong>of</strong> facilitating,<br />

teaching and assessing written communication.<br />

1. What employers, graduates and students say about written communication skills<br />

2. Checklists for reviewing and monitoring your writing<br />

3. Understanding the terminology used in assignments<br />

4. Referencing<br />

5. A sample criteria sheet for assessing written work<br />

Student handouts<br />

23


WRITTEN COMMUNICATION SKILLS<br />

What employers, graduates and students<br />

say about written communication skills<br />

Employers’ comments<br />

“Our biggest issue is writing skills. Graduates need to be able to write a report. All <strong>of</strong> our<br />

outputs are written. [They] also need good oral communication skills and fundamental<br />

confidence in their ability to be able to support what is being written. However, an academic<br />

writing style is completely different from [what] we need in practice. It is the largest failing,<br />

without question, from our point <strong>of</strong> view. What the university can do to improve that is to give<br />

the opportunity for the practical application <strong>of</strong> ‘real world’ writing skills during course work.<br />

Not necessarily in a work placement environment, but actually as part <strong>of</strong> the course work.<br />

There is a big difference between the way you write a report compared with a discussion paper<br />

on criminological theory.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Criminology and Criminal Justice Graduates, 2001)<br />

“At the risk <strong>of</strong> making a generalisation, many science graduates are not as strong in the written<br />

area as they could be. With competition for jobs so strong in the science industry, graduates<br />

cannot afford to lose ground in any area and poor spelling and grammar [are areas] where it is<br />

easy to lose ground. If you send in a poorly written/spelt resumé (to us or any potential<br />

employer), you are going to be behind the eight-ball from the start.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Science Graduates, 2001)<br />

“Students need to realise that there are different forms <strong>of</strong> communication suited to different<br />

settings. I had a student who had done a Law degree and who came to work with me and was<br />

giving me the sorts <strong>of</strong> notes you would put down in a brief, but not a piece that would<br />

communicate with the audience. Different contexts require different types <strong>of</strong> written<br />

communication.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Law Graduates, 2003)<br />

“As an employer, I expect to see graduates who can write, spell and put a report together that<br />

is literate, meaningful and properly researched. That is a fundamental skill but one that, we are<br />

disappointed to say, we don’t always see.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Engineering Graduates, 2003)<br />

“Written communication skills are extremely important. People are becoming too familiar<br />

these days with email and text message communication. Graduates need to appreciate that<br />

we’re still looking for well-developed, formal, written communication skills.”<br />

(Employer <strong>of</strong> <strong>Griffith</strong> Accounting Graduates, 2004)<br />

Student handout—Employers, graduates and students<br />

25


WRITTEN COMMUNICATION SKILLS<br />

Graduates’ and students’ comments<br />

“When you are writing at uni you tend to write in a format that lecturers expect. But when you<br />

get out in the workforce you are actually writing for a different kind <strong>of</strong> population and you<br />

can’t approach it [as if] you are writing a prac or an assignment.”<br />

(<strong>Griffith</strong> Graduate, 2002)<br />

“My written communication skills are constantly improving at uni because I receive feedback<br />

on my written assignments, which helps me to make improvements on my writing style. I find<br />

that my writing skills are very useful in my part-time work because I have to write lots <strong>of</strong><br />

memos to my manager to express all sorts <strong>of</strong> details about the shift. I am able to write these in<br />

a concise and informative manner, which is appreciated by my manager.”<br />

(<strong>Griffith</strong> student)<br />

“In the courses I’ve done, we’ve been taught to always ask ourselves: ‘From what point <strong>of</strong> view<br />

am I writing <strong>this</strong>? Who is going to read <strong>this</strong>?’ ”<br />

Student handout—Employers, graduates and students<br />

(<strong>Griffith</strong> student)<br />

Research findings<br />

“Literacy skills and written business communication skills were rated as being very important<br />

by the employers participating in an AC Nielsen research project conducted in Australia in<br />

1999. It was found that job applicants who had poor skills in <strong>this</strong> area did not fare well when<br />

seeking positions.”<br />

AC Nielsen Research Services. (1999). Employer Satisfaction with Graduate Skills. Department <strong>of</strong><br />

Education, Training and Youth Affairs. Canberra: AGPS.<br />

http://www.dest.gov.au/archive/highered/eippubs/eip99-7/eip99_7pdf.pdf<br />

“Effectively, we are looking for people who can write in almost a bullet-point form. We are no<br />

longer really looking for people who can write wonderfully flowing twenty-five page<br />

documents, which take two hours to read.”<br />

Employer interviewed in: Harvey, L., Moon, S., & Geall, V. (1997). Graduates’ Work: Organisational<br />

Change and Student Attributes. Accessed on the World Wide Web on 2 March, 2002:<br />

http://www.uce.ac.uk/crq/publications/gw/gwcon.html<br />

“Employers want graduates who can write for a variety <strong>of</strong> audiences. Graduates may be<br />

experienced in producing academic texts such as essays, laboratory reports and dissertations,<br />

but they are not always pr<strong>of</strong>icient in other forms <strong>of</strong> written communication, especially business<br />

communication…”<br />

Employer interviewed in: Harvey, L., Moon, S., & Geall, V. (1997). Graduates’ Work: Organisational<br />

Change and Student Attributes. Accessed on the World Wide Web on 2 March, 2002:<br />

http://www.uce.ac.uk/crq/publications/gw/gwcon.html<br />

26


WRITTEN COMMUNICATION SKILLS<br />

Checklists for reviewing and monitoring<br />

your writing<br />

Before you start, ask yourself:<br />

1. For whom am I writing?<br />

You need to consider your intended audience. Are you writing something for other students, lecturers/tutors, or a<br />

prospective employer? Once you have identified your audience you can tailor your writing to meet their expectations<br />

and background knowledge. This will enable you to decide what sort <strong>of</strong> information, what level <strong>of</strong> complexity, and how<br />

much detail is required. Is it worth doing?<br />

2. Why am I writing?<br />

What is the purpose <strong>of</strong> your writing? You may be explaining something, presenting an argument, an evaluation, a<br />

report, or merely a giving a description <strong>of</strong> some event or process. However, it is important to be clear about what you<br />

are doing and what impact you want it to have on the audience.<br />

3. How am I going to write?<br />

How will you go about organising your time in terms <strong>of</strong> planning, drafting and revising what you write? How will you<br />

structure material for maximum clarity and coherence?<br />

Adapted from: Writing: Writing: Inclusive Language – Grammatical Issues<br />

http://www.learnline.cdu.edu.au/studyskills/wr/wr_ws_pr_il_gi.html<br />

Checklist for reviewing and monitoring your writing<br />

1. In the essay introduction have you: Tick<br />

taken account <strong>of</strong> the interests <strong>of</strong> your reader and identified possible sources <strong>of</strong> resistance?<br />

analysed what the question requires you to do?<br />

defined the scope <strong>of</strong> your topic without being apologetic?<br />

attracted the reader’s attention early, either using a thesis statement or in some other way?<br />

included a clear, arresting thesis statement, or planned one to use later in the essay?<br />

orientated your reader, either using a forecasting statement or another method?<br />

2. In the body <strong>of</strong> your essay have you:<br />

considered using an organising framework for your paragraphs?<br />

ensured that each paragraph has one central idea?<br />

ensured your paragraphs support the essay’s main idea or relate to it in some other way?<br />

used appropriate evidence, illustrations and arguments to support each paragraph’s main ideas?<br />

made links between preceding and following paragraphs and from the paragraphs to the essay’s<br />

main idea?<br />

included a final statement that either sums up the central idea <strong>of</strong> each paragraph, suggests<br />

implications or provides one or more <strong>of</strong> the linkages mentioned in the previous point.<br />

3. In your conclusion have you:<br />

summarised the main evidence in the essay?<br />

linked ideas and evidence back to the main ideas?<br />

provided rounding <strong>of</strong>f or evaluative comments, or pointed to implications or possible further<br />

developments?<br />

dealt with any possible objections on the part <strong>of</strong> the reader?<br />

avoided introducing unrelated material?<br />

4. In the essay as a whole have you:<br />

established and maintained an appropriate style and tone?<br />

provided signposts for your reader through the essay’s structure, headings and transition words?<br />

avoided overly complex words and used acronyms and jargon judiciously?<br />

made conscious decisions about the use <strong>of</strong> first, second or third person pronouns, contractions,<br />

direct questions, run-on expressions and quotations?<br />

used an appropriate level <strong>of</strong> grammatical correctness?<br />

pro<strong>of</strong>read your work several times for clarity, brevity, spelling and typographical errors?<br />

Baker, E., Barrett, M. & Roberts, L. (2002). Working Communication. Brisbane: John Wiley & Sons Australia, pp. 211-212.<br />

Student handout—Checklists<br />

27


WRITTEN COMMUNICATION SKILLS<br />

Understanding the terminology used in<br />

assignments<br />

Reference list <strong>of</strong> commonly used terms in writing assignments<br />

Account for<br />

Give an explanation as to why<br />

Analyse 1. Examine closely<br />

2. Examine x in terms <strong>of</strong> its components and show how they<br />

interrelate<br />

Assess<br />

Decide the value <strong>of</strong><br />

Compare<br />

Discuss x and y in terms <strong>of</strong> their similarities and differences<br />

Contrast<br />

Discuss x and y in terms <strong>of</strong> their differences<br />

Critically<br />

evaluate<br />

Criticise<br />

Articulate the arguments on both sides <strong>of</strong> an issue by arguing for and<br />

against<br />

Make judgments, or show the relative merits <strong>of</strong> an argument<br />

Define 1. Explain (make clear) what is meant by<br />

2. Use a definition or definitions to explore the concept <strong>of</strong><br />

Describe<br />

Present an account <strong>of</strong><br />

Differentiate Discriminate between two or more factors<br />

Discuss 1. Make x your subject<br />

2. Consider and <strong>of</strong>fer some interpretation or evaluation <strong>of</strong><br />

Enumerate<br />

Give an item-by-item account <strong>of</strong><br />

Evaluate<br />

Give a reasoned appraisal or assessment <strong>of</strong> the facts or argument<br />

presented<br />

Examine<br />

Inspect and report on in detail<br />

Explain 1. Make clear the details <strong>of</strong><br />

2. Show the reason for, or underlying cause <strong>of</strong>, or the means by<br />

which<br />

Illustrate<br />

Offer an example or examples to<br />

1. show how/that<br />

2. make concrete the concept <strong>of</strong><br />

Indicate<br />

Focus attention on<br />

Interpret<br />

Explain or bring out the particular meaning<br />

Outline<br />

Go through the main features <strong>of</strong><br />

Prove<br />

Show by logical argument<br />

Review 1. Report the chief facts about<br />

2. Offer a critique about<br />

Summarise<br />

Provide a brief account or an abridged version<br />

Adapted from: Peters, P. (1985). Strategies for Student Writers: A Guide to Writing Essays, Tutorial Papers, Exam Papers and<br />

Reports. John Wiley & Sons Australia: Brisbane, p.23 and Dwyer, J. (1993). The Business Communication Handbook (3 rd ed.).<br />

New York: Prentice Hall.<br />

Student handout—Terminology<br />

29


WRITTEN COMMUNICATION SKILLS<br />

Referencing<br />

“Referencing is the familiar scholarly practice <strong>of</strong> referring to the works <strong>of</strong> other writers, where<br />

they have supplied you with source material or particular arguments or ideas. This may not be<br />

necessary when the same ideas are written about by many authors in the field, but when you<br />

are expressing an idea or argument in the words <strong>of</strong> a particular author you must acknowledge<br />

him/her as your source. Failure to do so is a form <strong>of</strong> plagiarism (passing <strong>of</strong>f someone else’s<br />

work as your own) and it incurs heavy penalties.”<br />

Peters, P. (1985). Strategies for Student Writers.: A Guide to Writing Essays, Tutorial Papers, Exam Papers and<br />

Reports. Brisbane: John Wiley & Sons, Australia, p. 123.<br />

Source material is documented for three main reasons:<br />

• To give credit to the original author;<br />

• To indicate the writer’s own research credibility; and<br />

• To enable others to locate the original work, or actual words.<br />

Conventions for referencing vary between disciplines, journals and publishing houses. The<br />

social sciences, for example, use the American Psychological Association (APA), or<br />

Harvard conventions; medicine, health science and the sciences use the Vancouver system;<br />

and the humanities use the Modern Language Association <strong>of</strong> America (MLA) system.<br />

Examples <strong>of</strong> these systems can be found as follows:<br />

Web sites<br />

<strong>Griffith</strong> <strong>University</strong>’s Library Research Tutorial, which provides valuable information for<br />

students and academic staff on all aspects <strong>of</strong> research and referencing:<br />

http://www.griffith.edu.au/ins/training/library/home_lrt.html<br />

Referencing:<br />

http://www.allenandunwin.com/estudy/referencing.asp<br />

Library On-Line Tutorials: How to Acknowledge What You’ve Read:<br />

http://www.lib.monash.edu.au/vl/cite/citecon.htm<br />

Harvard Referencing Guide:<br />

http://www.shef.ac.uk/library/libdocs/hsl-dvc1.html<br />

Harvard System <strong>of</strong> Referencing:<br />

http://www.lmu.ac.uk/lss/ls/docs/Harvard/Harvard.htm<br />

Vancouver System <strong>of</strong> Referencing:<br />

http://www.lib.monash.edu.au/vl/cite/medvex.htm<br />

MLA System <strong>of</strong> Referencing:<br />

http://www.lib.monash.edu.au/vl/cite/mlaex.htm<br />

Student handout—Referencing<br />

31


WRITTEN COMMUNICATION SKILLS<br />

Electronic referencing tools<br />

There are numerous electronic tools for managing research and information. Some <strong>of</strong> the<br />

more well-known are:<br />

Procite:<br />

http://www.procite.com/<br />

Www.Biblioscape.com:<br />

http://www.griffith.edu.au/instraining/library/home_lrt.html<br />

EndNote:<br />

http://www.EndNote.com<br />

Student handout—Referencing<br />

32


WRITTEN COMMUNICATION SKILLS<br />

A sample criteria sheet for assessing<br />

students’ written work<br />

HIGH DISTINCTION<br />

Analysis and<br />

Conceptual<br />

Clarity<br />

Structure and<br />

Development<br />

Research Base<br />

Grammar,<br />

Spelling,<br />

Presentation<br />

All content highly<br />

relevant to the topic<br />

and covers all key<br />

issues. Thorough and<br />

clear analysis.<br />

Demonstrates<br />

excellent<br />

understanding.<br />

Assignment follows<br />

clear, logical<br />

sequence. Highly<br />

effective use <strong>of</strong><br />

proportion and<br />

emphasis.<br />

Extensive use <strong>of</strong><br />

relevant research data<br />

and theory to support<br />

analysis. All sources<br />

referenced correctly.<br />

Pr<strong>of</strong>essional<br />

presentation<br />

throughout. No<br />

grammar or spelling<br />

mistakes.<br />

DISTINCTION<br />

Content consistently<br />

relevant to the topic<br />

and covers most key<br />

issues. Clear analysis<br />

demonstrates good<br />

understanding.<br />

Assignment follows<br />

logical sequence.<br />

Demonstrates<br />

effective use <strong>of</strong><br />

proportion and<br />

emphasis.<br />

Evidence <strong>of</strong> extensive<br />

research. Some use<br />

<strong>of</strong> relevant research<br />

data and theory to<br />

support analysis. All<br />

sources referenced<br />

correctly.<br />

Written style clear<br />

and effective.<br />

Consistent use <strong>of</strong><br />

standard grammar<br />

and punctuation.<br />

Good presentation.<br />

CREDIT<br />

Majority <strong>of</strong> the<br />

content relevant to<br />

the topic but<br />

significant issues not<br />

covered. Analysis<br />

demonstrates limited<br />

understanding.<br />

PASS<br />

Less than half the<br />

content relevant to<br />

the topic. Major<br />

issues not covered at<br />

all. No analysis or<br />

demonstrates poor<br />

understanding.<br />

FAIL<br />

Not relevant or only<br />

vaguely relevant to<br />

topic. No analysis.<br />

COMMENTS<br />

Structure and plan <strong>of</strong><br />

assignment apparent,<br />

but development and<br />

emphasis<br />

inconsistent.<br />

Structure and plan<br />

only vaguely evident.<br />

Proportion and<br />

emphasis frequently<br />

inappropriate.<br />

No evidence <strong>of</strong><br />

planned structure to<br />

the report.<br />

Proportion and<br />

emphasis consistently<br />

inappropriate.<br />

Some evidence <strong>of</strong><br />

research. Occasional<br />

use <strong>of</strong> relevant<br />

research data and<br />

theory to support<br />

findings. References<br />

mostly correct and in<br />

academic style.<br />

Demonstrates very<br />

limited research with<br />

very limited or no<br />

support material<br />

presented. No<br />

references or largely<br />

incorrect.<br />

Demonstrates<br />

minimal evidence <strong>of</strong><br />

research. No use <strong>of</strong><br />

research data or<br />

theoretical<br />

frameworks to<br />

support analysis. No<br />

references.<br />

Sentence<br />

construction generally<br />

correct. Some<br />

spelling and grammar<br />

errors. Written style<br />

wordy or repetitive.<br />

Acceptable<br />

presentation.<br />

Frequent problems<br />

with sentence<br />

construction.<br />

Frequent spelling and<br />

grammar errors.<br />

Written English so<br />

poor as to be barely<br />

understandable.<br />

Many spelling<br />

mistakes. Very poor<br />

presentation.<br />

Student handout—Sample criteria sheet<br />

33

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