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Annual Report 2010-11 - GS1 India

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Visibilty<br />

Enabling full visibility of the supply chain has<br />

been identified as one of four strategic pillars<br />

that will be the focus of <strong>GS1</strong>’s work in the<br />

coming years.<br />

Visibility is a broad concept that relates to<br />

knowing where things are at any point in time<br />

and why they are there (or where they have been<br />

in the past). Visibility means leveraging a range<br />

of standards and business applications in order<br />

to see more event-based information relating to<br />

key business processes. It is increasingly a key<br />

capability for businesses to be able to address<br />

the perennial issue of “if you can’t ‘see’ something<br />

then you can’t measure it, and if you can’t measure<br />

it, it’s probably costing your business too much.”<br />

Many supply chain processes can be transformed<br />

through deeper, more accurate and rich visibility<br />

information. These processes could include<br />

improving overall supply chain accuracy, velocity<br />

and effectiveness, the management of inventory,<br />

product tracking and tracing, confirming the<br />

chain of custody and ownership of a product,<br />

product authentication and managing products<br />

returned by customers.<br />

A recent study showed clearly that best-in-class<br />

supply chain performers, measured as those<br />

companies with the lowest out-of-stocks,<br />

lowest landed costs and highest on time<br />

shipment rates also have the most visibility into<br />

their supply chains.<br />

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