Marketing CIP Code Chart

MARKETING
The Marketing Career Cluster organizes programs under career pathways of the career cluster
that prepare individuals for careers in planning, managing and performing marketing activities to
reach organizational objectives.
If your school district is developing a CTE program or program of study, identify the name of the
program and its corresponding CIP Code from the list below, and go the following website to
obtain the description of the required content of the selected program:
http://nces.ed.gov/ipeds/cipcode/browse.aspx?y=55
Pathway and Program Titles CIP 2010 CIP 2000
Career Pathway: Marketing Management
Example: Business persons in specialized sales, marketing and international marketing (etc.)
responsible for management of small business enterprises.
Marketing 52.14 52.14
Marketing / Marketing Management, General 52.1401 52.1401
International Business Marketing 52.1403 52.1403
Specialized Sales, Merchandising, and Marketing Operations 52.19 52.19
Special Products Marketing Operations 52.1909 52.1901
Career Pathway: Professional Sales
Example: Regional sales managers, territory representatives, sales executives, retail sales specialists,
real estate agents (etc.) responsible for sales and marketing.
General Sales, Merchandising and Related Marketing Operations 52.18 52.18
Sales, Distribution, and Marketing Operations, General 52.1801 52.1801
Retailing and Retail Operations 52.1803 52.1803
Selling Skills and Sales Operations 52.1804 52.1804
Specialized Sales, Merchandising, and Marketing Operations 52.19 52.19
Business and Personal / Financial Services Marketing Operations 52.1908 52.1908
Career Pathway: Merchandising
Example: Store and merchandising managers, merchandise buyers, sales managers and associates,
clerks (etc.) responsible for buying and merchandising products.
19.02
Consumer Merchandising/Retailing Management 19.0203
Apparel and Textiles 19.09 19.09
Fashion and Fabric Consultant 19.0906 19.0906
General Sales, Merchandising and Related Marketing Operations 52.18 52.18
Merchandising and Buying Operations 52.1802 52.1802
Specialized Sales, Merchandising, and Marketing Operations 52.19 52.19

Fashion Merchandising 52.1902 52.1902
Apparel and Accessories Marketing Operations 52.1904 52.1904
Vehicle and Vehicle Parts and Accessories Marketing Operations 52.1907 52.1907
Career Pathway: Marketing Communications
Example: Individuals responsible for public relations, advertising, and general communication
processes and dynamics within organizations.
Public Relations, Advertising, and Applied Communication
09.09 09.09
Public Relations, Advertising, and Applied Communication 09.0900 09.0900
Organizational Communication, General 09.0901 09.0901
Public Relations / Image Management 09.0902 09.0902
Advertising 09.0903 09.0903
Political Communication 09.0904 09.0904
Health Communication 09.0905 09.0905
Sports Communication 09.0906 09.0906
International & Intercultural Communication 09.0907 09.0907
Technical & Scientific Communication 09.0908 09.0908
Career Pathway: Marketing Research
Marketing Research 52.1402 52.1402