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THE NEW RETAIL
SHOPPER INNOVATION AWARDS 2013
What makes people buy what they buy? With store aisles packed with products vying
for attention, innovative shopper marketing can mean the difference between a
passerby and buyer.
As brands put more focus on their retail presence and the path to purchase – and as
mobile and social affect that journey – manufacturers, retailers and their agency partners
have stepped up on the innovation and collaboration front.
Unveiled at an award show during strategy’s Shopper Marketing Forum on March 5 at
the Hilton in Toronto, the inaugural Shopper Innovation Awards celebrates breakthrough
programs from brands and retailers that really challenge the shopper marketing status quo
and show the way forward.
From out-of-the-box retail to CSR-centric programs, here are the ideas and executions
that swayed the industry, and shoppers.
Cases edited by Jennifer Horn.
26 www.strategyonline.ca