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community rugby - Australian Sports Commission

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MANAGING DIRECTOR & CEO’S REPORT<br />

MANAGING DIRECTOR & CEO’S REPORT<br />

Rugby Strategy – a Vision for Rugby by 2010<br />

Key goals and their relative priorities<br />

Representative Teams 35% Sustainable success of <strong>Australian</strong> Rugby’s National and Provincial teams.<br />

Wallabies accepted as our national team.<br />

Growth & Development 25% Continual, substantial, sustainable growth of Rugby.<br />

Maintain the values, culture and ethos of Rugby.<br />

Leadership & Governance 20% Maintain significant international influence.<br />

Integration and improved governance of <strong>Australian</strong> Rugby.<br />

Provide leadership and direction for the stakeholders of <strong>Australian</strong> Rugby.<br />

Finance & Revenue 20% Maximise revenues through innovative use of our commercial products.<br />

Manage for a financially secure future.<br />

Complete the delivery of the RWC funding legacy programs and initiatives.<br />

Key stakeholder groups<br />

Professional Rugby<br />

Commercial Partners<br />

Community Rugby<br />

Fans<br />

Internal Stakeholders<br />

Individuals who consider or aim to consider Rugby as their principal professional career.<br />

Companies, organisations or governments with a commercial investment in Rugby.<br />

Individuals or entities who have an active, non-professional involvement in Rugby.<br />

Individuals with an interest in the game.<br />

Individuals, organisations, entities and governments that are involved in the administration of<br />

Rugby.<br />

The benefits <strong>Australian</strong> Rugby seeks to deliver each stakeholder are:<br />

The weightings above provide a means to prioritise resources towards achievement of the goals, as well as a quantitative basis for<br />

measuring performance against identified key performance indicators.<br />

Highlights of the 2005 Scorecard will be published in the 2006 Annual Report.<br />

Grouped Goals<br />

Representative<br />

Teams<br />

Finance &<br />

Revenue<br />

Growth & Development<br />

Leadership &<br />

Governance<br />

Organisation structure<br />

A significant organisational adjustment took place late in the year, to ensure our structure was reflective of our strategy. These<br />

are now aligned as follows:<br />

Stakeholders<br />

Professional<br />

Rugby<br />

Commercial<br />

Partners<br />

Fans<br />

Community<br />

Rugby<br />

Internal<br />

Stakeholders<br />

Chief Executive Officer<br />

Strategy<br />

Benefits<br />

Leading edge,<br />

elite training,<br />

pathways,<br />

accreditation,<br />

coaching and<br />

playing<br />

infrastructure<br />

Return, both<br />

financial and<br />

otherwise, on<br />

their investment<br />

in Rugby<br />

Access to<br />

entertaining,<br />

world class,<br />

international<br />

Rugby that<br />

reflects the<br />

Games values<br />

Safe, accessible,<br />

affordable,<br />

quality<br />

competitions,<br />

pathways and<br />

programs<br />

Unity of<br />

purpose, strong<br />

leadership,<br />

sound<br />

governance<br />

Operations<br />

Commercial<br />

Operations<br />

Corporate Services<br />

Growth &<br />

Development<br />

HPU<br />

Broadcasting<br />

Finance<br />

Leadership &<br />

Governance<br />

Goals<br />

Representative<br />

Teams<br />

Community Rugby<br />

Marketing<br />

Media/Comms<br />

Rugby Services<br />

Business Enterprises<br />

Events & Venues<br />

Sponsorship<br />

HR<br />

IT<br />

Legal<br />

Finance &<br />

Revenue<br />

8 9<br />

2006 KPIs<br />

2010 KPIs<br />

2006<br />

Scorecard<br />

2010<br />

Scorecard<br />

<strong>Australian</strong> Rugby Union 2005 Annual Report

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