Identify opportunities for product selection expansion or ... - Nielsen

Nielsen Assortman for Retailers
Situation
Senior Management within Acme Grocery,
a large retail chain, conducted an aisle study
to see which categories should be trimmed
and which should be expanded in the over-
SKU’d freezer aisle. The ultimate goal is to
reduce the number of SKUs in the freezer
aisle.
Solution
Using the strategic bubble charts (Figure 1),
Acme Grocery saw that frozen vegetables,
entrees and baking products were weak
performers in the market. They also learned
that frozen pizza performed well overall in
the market.
Next, they compared their assortment
performance to the market to identify where
they could rebalance their assortment in
the aisle. By using the Nielsen Assortman
Optimizer software, they knew how many
items to delist and list, and then simulated
the new sales from these changes (Figures 2
& 3).
Finally, Acme used a quick reference guide
for their Buyers to assist in their daily
decisions (Figure 4). With this guide, they
spent more time on the categories providing
the most value and made decisions more
efficiently.
For more information, contact your Nielsen representative
at 800-988-4226, email assortment@nielsen.com or visit
www.nielsen.com
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