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WHY DON’T PEOPLE GIVE? (or why don’t they give more?) They can’t get a tax deduction They don’t think you’ll deliver They don’t know you (and their friends don’t know you) QUT research, July 2012
WHY DON’T PEOPLE GIVE? (or why don’t they give more?) They can’t get a tax deduction They don’t think you’ll deliver er They don’t know you (and their friends don’t know you) They are worried about transacting online QUT research, July 2012
Page 1 and 2: National Crowdfunding Roadshow July
Page 3 and 4: Photo Jukka Zitting http://flic.kr/
Page 5 and 6: Training Mentoring Photo Jukka Zitt
Page 7 and 8: Training Mentoring 100% success Res
Page 9 and 10: Training Mentoring 100% success Res
Page 11 and 12: Photo Matthew Robinson http://flic.
Page 13 and 14: Photo James Cridland http://flic.kr
Page 15 and 16: $1.5 billion pledged world wide Pho
Page 17 and 18: Photo i_yudai http://flic.kr/y_i/46
Page 19 and 20: Pozible Indiegogo Photo i_yudai htt
Page 21 and 22: Pozible Indiegogo Start Some Good S
Page 23 and 24: WHY WOULD YOU DO IT?
Page 25 and 26: Photo Lhin Do http://flic.kr/lmdo/5
Page 27 and 28: Photo Tim Green http://flic.kr/atoa
Page 29 and 30: ♥ you ♥ what you're doing Photo
Page 31 and 32: ♥ you ♥ what you're doing know
Page 33 and 34: ♥ you ♥ what you're doing know
Page 35: WHY DON’T PEOPLE GIVE? (or why do
Page 39 and 40: STAGE 1 STAGE 2 STAGE 3 THE PLAN TH
Page 41 and 42: Photo: "Amanda Palmer 1" by Uncenso
Page 43 and 44: album Photo: "Amanda Palmer 1" by U
Page 45 and 46: album artbook tour Photo: "Amanda P
Page 47 and 48: album artbook tour 6 x gigs Photo:
Page 49 and 50: Photo: by Emerging Writers’ Festi
Page 51 and 52: mini-conference Photo: by Emerging
Page 53 and 54: Photo State Records NSW http://flic
Page 55 and 56: Platform fees Photo Carly Watson ht
Page 57 and 58: Platform fees Currency conversion f
Page 59 and 60: 10% of database x average of $50 =
Page 62 and 63: Budget ÷ 10% database = how much y
Page 64 and 65: Photo Renato Ganoza http://flic.kr/
Page 66 and 67: Spread the word (2 - 4 weeks)
Page 68 and 69: So, between 40 - 50 days
Page 70 and 71: US$100,000 000 goal Photo: "Amanda
Page 72 and 73: US$100,000 000 goal 60 day campaign
Page 74 and 75: Photo: by Emerging Writers’ Festi
Page 76 and 77: $4,000 goal 21 day campaign Photo:
Page 78 and 79: $4,000 goal 21 day campaign 100 ple
Page 80 and 81: All or nothing? POZIBLE Yes INDIEGO
Page 82 and 83: Fees POZIBLE 5% INDIEGOGO 4% - 9% S
Page 84 and 85: Primary currency POZIBLE Multiple I
Page 86 and 87:
REWARDS Personal
Page 88 and 89:
REWARDS Personal Realistic Creative
Page 90 and 91:
24 options Photo: "Amanda Palmer 1"
Page 92 and 93:
24 options $1+ download $25+ CD Pho
Page 94 and 95:
$300+ gig ticket t Photo: "Amanda P
Page 96 and 97:
$300+ gig ticket t limited it ticke
Page 98 and 99:
$300+ gig ticket t limited it ticke
Page 100 and 101:
Photo: by Emerging Writers’ Festi
Page 102 and 103:
7 options $5+ kudos Photo: by Emerg
Page 104 and 105:
7 options $5+ kudos $45+ ticket $50
Page 106 and 107:
CHOOSE YOUR LEVELS WISELY
Page 108 and 109:
Photo andre chinn http://flic.kr/an
Page 110 and 111:
WHO WHAT & HOW WHY
Page 112 and 113:
DEFINE YOUR PROJECT
Page 114 and 115:
DEFINE YOUR PROJECT Specific Stage
Page 116 and 117:
YOUR VIDEO
Page 118 and 119:
YOUR VIDEO 3 minutes max Authentic
Page 120 and 121:
Photo Abulic Monkey http://flic.kr/
Page 123 and 124:
You need to reach 25% before strang
Page 125 and 126:
SOCIAL MEDIA GAME PLAN
Page 127 and 128:
PLAN FOR THE PLATEAU
Page 129 and 130:
Updates every 5 days = double your
Page 131 and 132:
Use multimedia
Page 135:
AMBASSADORS (and the celebrity fact
Page 138 and 139:
GET IT OVER THE LINE Thank people (
Page 140 and 141:
THANK PEOPLE!
Page 145 and 146:
WHEN YOU DON'T MAKE IT...
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