Next Plc, one of the UK's largest fashion retailers ... - Blue Yonder
Next Plc, one of the UK's largest fashion retailers ... - Blue Yonder
Next Plc, one of the UK's largest fashion retailers ... - Blue Yonder
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Solution<br />
<strong>Next</strong> and predictive analytics specialists <strong>Blue</strong> <strong>Yonder</strong> worked toge<strong>the</strong>r to<br />
help evaluate its customer data and identify optimum selections for its<br />
Autumn / Winter 2012 season. <strong>Blue</strong> <strong>Yonder</strong> used <strong>the</strong> data sets provided<br />
by <strong>Next</strong> to analyse variables and attributes, such as customer location,<br />
in order to predict <strong>the</strong> most relevant customers in <strong>the</strong> Autumn / Winter<br />
2012 season.<br />
Results<br />
<strong>Blue</strong> <strong>Yonder</strong> provided a different selection <strong>of</strong> customers who went on<br />
to purchase more from <strong>the</strong> catalogue contributing to a strong uplift in<br />
sales in <strong>the</strong>ir Autumn / Winter 2012 season. The self-learning nature <strong>of</strong><br />
<strong>Blue</strong> <strong>Yonder</strong>’s Predictive Analytics Suite supports <strong>Next</strong>’s ever-changing<br />
customer base, meaning <strong>the</strong> company can continually take advantage <strong>of</strong><br />
this capability in order to maximise sales across each and every season.<br />
The Marketing Planning Manager at <strong>Next</strong> Directory explains <strong>the</strong> simplicity<br />
<strong>of</strong> <strong>Blue</strong> <strong>Yonder</strong>’s solution: “The team at <strong>Blue</strong> <strong>Yonder</strong> were extremely<br />
efficient during <strong>the</strong> whole process. After spending an initial<br />
two days with our internal team to extract <strong>the</strong> data from our system,<br />
it took just two weeks to analyse and send back <strong>the</strong> results.”<br />
<strong>Next</strong> commented: “These results were such a success that <strong>Next</strong> has<br />
decided to use <strong>Blue</strong> <strong>Yonder</strong>’s Predictive Analytics Suite to provide its<br />
catalogue selections throughout 2013 and beyond.”<br />
Would you also like to know your customers’ needs in advance?<br />
Talk to us!<br />
Dunja Riehemann<br />
Tel: +49 (0)721 383 117 36<br />
E-Mail: dunja.riehemann@blue-yonder.com<br />
S<strong>of</strong>tware for data analysis and accurate forecasting<br />
About <strong>Blue</strong> <strong>Yonder</strong><br />
<strong>Blue</strong> <strong>Yonder</strong> is a leading provider in <strong>the</strong> fields <strong>of</strong> forecasting and data<br />
pattern recognition or ‘predictive analytics’ for short. Thus, valuable insights<br />
for company control can be gained from Big Data. Precise trends<br />
and developments can be predicted in real time using cloud-based technology.<br />
Companies use <strong>Blue</strong> <strong>Yonder</strong> solutions to great effect for purchasing,<br />
marketing, material planning, sales, and production control.<br />
<strong>Blue</strong> <strong>Yonder</strong> GmbH & Co. KG<br />
Karlsruher Straße 88<br />
76139 Karlsruhe<br />
Germany<br />
Ph<strong>one</strong> +49 (0)721 383 117 0<br />
Fax +49 (0)721 383 117 69<br />
info@blue-yonder.com<br />
www.blue-yonder.com
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