Next Plc, one of the UK's largest fashion retailers ... - Blue Yonder

Customer reference
Next Plc, one of the UK’s largest fashion retailers,
reports an uplift in sales using Predictive Analytics
specialist, Blue Yonder
Next sells exciting, beautifully designed fashion and accessories for women,
men and children as well as homewares and furniture through more than
500 stores throughout the UK and Ireland and Next Directory, its premium
quality catalogue and website catering to customers across 60 countries.
Business Challenge
The Next Directory is delivered to a targeted section of customers every
year selected using an in-house process that allowed the retailer to evaluate
a number of key variables. As part of their continuous improvement
process, Next decided to look for additional ways of identifying their optimum
customer base to send the catalogue.

Solution
Next and predictive analytics specialists Blue Yonder worked together to
help evaluate its customer data and identify optimum selections for its
Autumn / Winter 2012 season. Blue Yonder used the data sets provided
by Next to analyse variables and attributes, such as customer location,
in order to predict the most relevant customers in the Autumn / Winter
2012 season.
Results
Blue Yonder provided a different selection of customers who went on
to purchase more from the catalogue contributing to a strong uplift in
sales in their Autumn / Winter 2012 season. The self-learning nature of
Blue Yonder’s Predictive Analytics Suite supports Next’s ever-changing
customer base, meaning the company can continually take advantage of
this capability in order to maximise sales across each and every season.
The Marketing Planning Manager at Next Directory explains the simplicity
of Blue Yonder’s solution: “The team at Blue Yonder were extremely
efficient during the whole process. After spending an initial
two days with our internal team to extract the data from our system,
it took just two weeks to analyse and send back the results.”
Next commented: “These results were such a success that Next has
decided to use Blue Yonder’s Predictive Analytics Suite to provide its
catalogue selections throughout 2013 and beyond.”
Would you also like to know your customers’ needs in advance?
Talk to us!
Dunja Riehemann
Tel: +49 (0)721 383 117 36
E-Mail: dunja.riehemann@blue-yonder.com
Software for data analysis and accurate forecasting
About Blue Yonder
Blue Yonder is a leading provider in the fields of forecasting and data
pattern recognition or ‘predictive analytics’ for short. Thus, valuable insights
for company control can be gained from Big Data. Precise trends
and developments can be predicted in real time using cloud-based technology.
Companies use Blue Yonder solutions to great effect for purchasing,
marketing, material planning, sales, and production control.
Blue Yonder GmbH & Co. KG
Karlsruher Straße 88
76139 Karlsruhe
Germany
Phone +49 (0)721 383 117 0
Fax +49 (0)721 383 117 69
info@blue-yonder.com
www.blue-yonder.com