Caring Relationships - Gundersen Health System
Caring Relationships - Gundersen Health System
Caring Relationships - Gundersen Health System
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Philanthropy<br />
An update from the Development Department of<br />
<strong>Gundersen</strong> Lutheran Medical Foundation<br />
What Do Crises<br />
Mean for Giving?<br />
Philip Schumacher, CFRE<br />
Executive Director<br />
Without question, the<br />
alarming economic<br />
events of “Black October”<br />
increased the anxiety of all Americans<br />
about the security of their financial<br />
assets. Conventional wisdom suggests<br />
that when the stock market declines,<br />
philanthropy follows suit. Historical<br />
data, however, proves otherwise. In<br />
a study recently published by the<br />
national Association of Fundraising<br />
Professionals, giving trends were<br />
tracked over a 27-year period, from<br />
1980-2007. The data revealed a consistent<br />
increase in philanthropy from one<br />
year to the next, except for one year of<br />
modest drop off in 1987. Even in the<br />
aftermath of major crises, including<br />
war, terrorism, and economic downturns,<br />
the American commitment<br />
to philanthropy remains strong and<br />
resilient.<br />
This year, <strong>Gundersen</strong> Lutheran<br />
Medical Foundation launched an<br />
innovative pilot program to encourage<br />
philanthropy within our region. We<br />
have engaged the firm of Thompson<br />
& Associates (ceplan.com) to consult<br />
directly with qualified couples and<br />
individuals about their philanthropic<br />
priorities. The process is completely<br />
donor-focused, completely<br />
confidential, completely customized,<br />
and completely non-binding. After<br />
exploring each participant’s specific<br />
interests and desires, Thompson<br />
& Associates crafts a plan which<br />
reflects those priorities and becomes<br />
a framework from which the<br />
participant’s personal advisors can<br />
develop the formal documents.<br />
Participants are under no obligation<br />
to follow through on the plan,<br />
nor to include any provisions for<br />
our Foundation. We have no influence<br />
on the process, and receive no<br />
summary reporting from Thompson<br />
& Associates after the consultation<br />
has concluded. What we do hope,<br />
in the long run, is that this type of<br />
planning assistance from a highlyregarded<br />
third party will encourage<br />
more philanthropy in our community<br />
overall. We hope that potential donors<br />
will see this unique experience as an<br />
opportunity to express their dreams<br />
for the causes close to their heart, and<br />
discover new ways in which it may<br />
be possible to achieve them through<br />
charitable estate planning. Above all,<br />
we hope to reinforce what history<br />
shows us to be true: Good planning<br />
trumps a poor economy.<br />
<strong>Relationships</strong> Are<br />
the Best Reward<br />
Robyn Tanke, CFRE<br />
Senior Director of Development<br />
I<br />
often feel the best part of my<br />
work with <strong>Gundersen</strong> Lutheran<br />
Medical Foundation is serving as<br />
a facilitator, helping donors give voice<br />
to their private charitable intentions.<br />
Many times these donors are lifelong<br />
12 www.gundluth.org/foundation