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Caring Relationships - Gundersen Health System

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Philanthropy<br />

An update from the Development Department of<br />

<strong>Gundersen</strong> Lutheran Medical Foundation<br />

What Do Crises<br />

Mean for Giving?<br />

Philip Schumacher, CFRE<br />

Executive Director<br />

Without question, the<br />

alarming economic<br />

events of “Black October”<br />

increased the anxiety of all Americans<br />

about the security of their financial<br />

assets. Conventional wisdom suggests<br />

that when the stock market declines,<br />

philanthropy follows suit. Historical<br />

data, however, proves otherwise. In<br />

a study recently published by the<br />

national Association of Fundraising<br />

Professionals, giving trends were<br />

tracked over a 27-year period, from<br />

1980-2007. The data revealed a consistent<br />

increase in philanthropy from one<br />

year to the next, except for one year of<br />

modest drop off in 1987. Even in the<br />

aftermath of major crises, including<br />

war, terrorism, and economic downturns,<br />

the American commitment<br />

to philanthropy remains strong and<br />

resilient.<br />

This year, <strong>Gundersen</strong> Lutheran<br />

Medical Foundation launched an<br />

innovative pilot program to encourage<br />

philanthropy within our region. We<br />

have engaged the firm of Thompson<br />

& Associates (ceplan.com) to consult<br />

directly with qualified couples and<br />

individuals about their philanthropic<br />

priorities. The process is completely<br />

donor-focused, completely<br />

confidential, completely customized,<br />

and completely non-binding. After<br />

exploring each participant’s specific<br />

interests and desires, Thompson<br />

& Associates crafts a plan which<br />

reflects those priorities and becomes<br />

a framework from which the<br />

participant’s personal advisors can<br />

develop the formal documents.<br />

Participants are under no obligation<br />

to follow through on the plan,<br />

nor to include any provisions for<br />

our Foundation. We have no influence<br />

on the process, and receive no<br />

summary reporting from Thompson<br />

& Associates after the consultation<br />

has concluded. What we do hope,<br />

in the long run, is that this type of<br />

planning assistance from a highlyregarded<br />

third party will encourage<br />

more philanthropy in our community<br />

overall. We hope that potential donors<br />

will see this unique experience as an<br />

opportunity to express their dreams<br />

for the causes close to their heart, and<br />

discover new ways in which it may<br />

be possible to achieve them through<br />

charitable estate planning. Above all,<br />

we hope to reinforce what history<br />

shows us to be true: Good planning<br />

trumps a poor economy.<br />

<strong>Relationships</strong> Are<br />

the Best Reward<br />

Robyn Tanke, CFRE<br />

Senior Director of Development<br />

I<br />

often feel the best part of my<br />

work with <strong>Gundersen</strong> Lutheran<br />

Medical Foundation is serving as<br />

a facilitator, helping donors give voice<br />

to their private charitable intentions.<br />

Many times these donors are lifelong<br />

12 www.gundluth.org/foundation

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