Annual Report 2004 - Halifax Regional Municipality
Annual Report 2004 - Halifax Regional Municipality
Annual Report 2004 - Halifax Regional Municipality
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C<br />
ORPORATE Communications<br />
provides in-house communications<br />
and media relations services to<br />
the Mayor and Council, the Executive<br />
Management Team (EMT), Senior<br />
Management Team (SMT) and all business<br />
units of HRM on public relations and<br />
public information/education issues.<br />
In addition, the team strives to provide<br />
effective communication to residents<br />
and businesses of HRM to ensure all<br />
communication needs of the public are met.<br />
A C C O M P L I S H M E N T S<br />
Throughout the year, communications<br />
support was given to:<br />
• Emergency Measures Organization<br />
(EMO) — the record-breaking blizzard<br />
of February <strong>2004</strong> when more than<br />
92 cm of snow fell on HRM and the<br />
sudden pre-winter blizzard of November<br />
<strong>2004</strong>.<br />
• Metro Transit — production of<br />
promotional materials, ads, notices and<br />
schedule changes and design as well as<br />
design and communication planning for<br />
Bus Rapid Transit (BRT).<br />
• <strong>Regional</strong> Planning — provided<br />
marketing and public relations support.<br />
• Environmental Management<br />
Services — production of numerous<br />
television commercials, print and<br />
radio advertisements, public service<br />
announcements, press releases, as well<br />
as promotional materials for initiatives<br />
through Solid Waste Resources,<br />
Pollution Prevention, Strategic<br />
Sustainable Resource Management,<br />
Wastewater Treatment and the <strong>Halifax</strong><br />
Harbour Solutions Project. In addition,<br />
Public consultation meetings and<br />
presentations to community groups were<br />
provided.<br />
• Capital District — provided marketing<br />
and public relations support.<br />
In <strong>2004</strong>, a new initiative was<br />
undertaken in an effort to deliver<br />
information on the many services and<br />
environmental programs that HRM<br />
provides. The first annual HRM corporate<br />
calendar was produced and distributed to<br />
residents, with very positive feedback.<br />
HRM broadened the scope<br />
and responsibility of the Corporate<br />
Communications Office to include the<br />
Marketing, Design and Print Services<br />
team in an effort to provide consistent and<br />
effective messaging both internally and<br />
externally.<br />
Corporate Communications provided<br />
comprehensive marketing and public relations<br />
support for the reopening of both the<br />
<strong>Halifax</strong> Public Gardens and Point Pleasant<br />
Park, which sustained severe damage during<br />
Hurricane Juan.<br />
The Printing Centre provided fast and<br />
efficient in-house printing by using a highspeed<br />
black/ white and colour printers.<br />
The cost savings were significant for the<br />
Municipal Election notices and other related<br />
materials printed in-house and distributed<br />
during the municipal election. Tax notices<br />
and pay notices were also processed, as well<br />
as the quarterly HRM newsletter and the<br />
environmental newsletter Naturally Green.<br />
I N I T I AT I V E S<br />
Corporate Communications will further<br />
the technology of the equipment used in the<br />
Printing Centre to improve and enhance<br />
cost-effective printing and distribution<br />
services, as well as ensuring the use of<br />
environmentally friendly materials.<br />
Corporate Communications is<br />
committed to reducing the amount and flow<br />
of paper messaging to residents of HRM by<br />
encouraging more extensive use of the HRM<br />
web site and a more integrated approach<br />
and bundling of corporate information and<br />
public education materials.<br />
The team will continue to support<br />
all areas within HRM — HRM Business<br />
Units, Mayors Office, Council, EMT and<br />
SMT — with their initiatives through<br />
public education and awareness by effectively<br />
communicating their messages internally<br />
and externally.<br />
At a Glance: 9,000,000 black & white printed copies • 90,000 colour printed copies • 4,000, 000 press copies<br />
• 421,927 pieces of mail processed through the mailroom • 419 press releases were distributed • 87,192 tax bills were processed<br />
13 — <strong>Halifax</strong> <strong>Regional</strong> <strong>Municipality</strong>