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Annual Report 2004 - Halifax Regional Municipality

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C<br />

ORPORATE Communications<br />

provides in-house communications<br />

and media relations services to<br />

the Mayor and Council, the Executive<br />

Management Team (EMT), Senior<br />

Management Team (SMT) and all business<br />

units of HRM on public relations and<br />

public information/education issues.<br />

In addition, the team strives to provide<br />

effective communication to residents<br />

and businesses of HRM to ensure all<br />

communication needs of the public are met.<br />

A C C O M P L I S H M E N T S<br />

Throughout the year, communications<br />

support was given to:<br />

• Emergency Measures Organization<br />

(EMO) — the record-breaking blizzard<br />

of February <strong>2004</strong> when more than<br />

92 cm of snow fell on HRM and the<br />

sudden pre-winter blizzard of November<br />

<strong>2004</strong>.<br />

• Metro Transit — production of<br />

promotional materials, ads, notices and<br />

schedule changes and design as well as<br />

design and communication planning for<br />

Bus Rapid Transit (BRT).<br />

• <strong>Regional</strong> Planning — provided<br />

marketing and public relations support.<br />

• Environmental Management<br />

Services — production of numerous<br />

television commercials, print and<br />

radio advertisements, public service<br />

announcements, press releases, as well<br />

as promotional materials for initiatives<br />

through Solid Waste Resources,<br />

Pollution Prevention, Strategic<br />

Sustainable Resource Management,<br />

Wastewater Treatment and the <strong>Halifax</strong><br />

Harbour Solutions Project. In addition,<br />

Public consultation meetings and<br />

presentations to community groups were<br />

provided.<br />

• Capital District — provided marketing<br />

and public relations support.<br />

In <strong>2004</strong>, a new initiative was<br />

undertaken in an effort to deliver<br />

information on the many services and<br />

environmental programs that HRM<br />

provides. The first annual HRM corporate<br />

calendar was produced and distributed to<br />

residents, with very positive feedback.<br />

HRM broadened the scope<br />

and responsibility of the Corporate<br />

Communications Office to include the<br />

Marketing, Design and Print Services<br />

team in an effort to provide consistent and<br />

effective messaging both internally and<br />

externally.<br />

Corporate Communications provided<br />

comprehensive marketing and public relations<br />

support for the reopening of both the<br />

<strong>Halifax</strong> Public Gardens and Point Pleasant<br />

Park, which sustained severe damage during<br />

Hurricane Juan.<br />

The Printing Centre provided fast and<br />

efficient in-house printing by using a highspeed<br />

black/ white and colour printers.<br />

The cost savings were significant for the<br />

Municipal Election notices and other related<br />

materials printed in-house and distributed<br />

during the municipal election. Tax notices<br />

and pay notices were also processed, as well<br />

as the quarterly HRM newsletter and the<br />

environmental newsletter Naturally Green.<br />

I N I T I AT I V E S<br />

Corporate Communications will further<br />

the technology of the equipment used in the<br />

Printing Centre to improve and enhance<br />

cost-effective printing and distribution<br />

services, as well as ensuring the use of<br />

environmentally friendly materials.<br />

Corporate Communications is<br />

committed to reducing the amount and flow<br />

of paper messaging to residents of HRM by<br />

encouraging more extensive use of the HRM<br />

web site and a more integrated approach<br />

and bundling of corporate information and<br />

public education materials.<br />

The team will continue to support<br />

all areas within HRM — HRM Business<br />

Units, Mayors Office, Council, EMT and<br />

SMT — with their initiatives through<br />

public education and awareness by effectively<br />

communicating their messages internally<br />

and externally.<br />

At a Glance: 9,000,000 black & white printed copies • 90,000 colour printed copies • 4,000, 000 press copies<br />

• 421,927 pieces of mail processed through the mailroom • 419 press releases were distributed • 87,192 tax bills were processed<br />

13 — <strong>Halifax</strong> <strong>Regional</strong> <strong>Municipality</strong>

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