2010 - European Fair Trade Association

index
Foreword 4
Introduction 5
Executive summary 6
Methodology 7
SECTION 1: THE STORY BEHIND FAIR TRADE 10
Chapter 1: What is Fair Trade 11
1.1. What is Fair Trade and how does it work? 11
1.2. North versus South 14
1.3. Fair Trade: where it all started 14
1.4. Certification and logos 15
Chapter 2: Trends and Developments 19
2.1. Southern countries 19
2.2. Northern countries 22
2.3. Steady Growth in Sales 23
Chapter 3: Fair Trade players 24
3.1. Producers 25
3.2. Associations 28
3.3. (International) networks 31
3.4. Consumers and importers 31
3.5. Lobbying organisations 32
3.6. Cooperation between Fair Trade Organisations 33
Chapter 4: The Impact of Fair Trade 34
4.1. Impact in producing countries 34
4.2. Awareness raising 36
4.3. Media attention per region 38
4.4. Media analysis 39
Chapter 5: Success stories 41
“An outlook for a better life” 41
“Fair Trade shops in India are a big hit” 42
“Aid helps trade” 43
Conclusion 44
SECTION 2: FACTS & FIGURES 45
1. What is Fair Trade 46
2. Trends and Developments 48
3. The Fair Trade Movement 53
4. The impact of Fair Trade 65
SECTION 3: ANNEXES 81
Annex 1: Questionnaires 82
Annex 2: Overview of returned questionnaires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Annex 3: Response to Trends and Developments 96
Abbreviations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Bibliography 110
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