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Emerging Best Sellers - Harris Seeds

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A Grower Friendly Company<br />

presents<br />

The Ever Changing Market<br />

for Fresh Vegetables


The Grow Local – Sell Fresh<br />

Phenomenon<br />

This presentation will deal with the<br />

core vegetable species found at<br />

Farmers’ Markets and roadside<br />

vegetable stands. All of the varieties<br />

mentioned in this presentation are of<br />

conventional breeding techniques. The<br />

<strong>Harris</strong> <strong>Seeds</strong> Company does not inventory or sell genetically<br />

modified cultivars.<br />

The information provided herein deals with vegetable varieties<br />

that we are familiar with in our marketplace throughout<br />

the USA, and does not include all varieties propagated<br />

throughout vegetable production areas of the country.


The Staples of the Markets<br />

Although one can find just about any type of vegetable at<br />

Farmers’ Markets throughout the USA these days, there are<br />

species that drive the sales volume (more or less) for these<br />

agri-businesses. They are:<br />

• Beans<br />

• Beets<br />

• Broccoli<br />

• Cantaloupes/Melons*<br />

• Carrots<br />

• Cauliflower<br />

• Sweet Corn *<br />

• Ornamental Corn<br />

• Cucumbers<br />

• Eggplant<br />

• Gourds<br />

• Herbs<br />

• Lettuce/Greens/<br />

Spinach/ Swiss Chard*<br />

• Onions<br />

• Peas<br />

• Peppers*<br />

• Pumpkins*<br />

• Radish<br />

• Squash – Summer*<br />

• Squash – Winter*<br />

• Tomatoes*<br />

• Watermelon<br />

*Superstar species


Past…Present…Future<br />

Within most of these vegetable categories, we will discuss<br />

varieties that fall under three of the following subjects:<br />

Varieties with Staying Power<br />

Tried and true varieties with “Staying Power”.<br />

<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong> at Farmers’ Markets.<br />

Predictions for the future...<br />

Predictions for varieties to come in the near future.


Beans - Overview<br />

Bean breeding has not<br />

changed significantly for<br />

fresh market varieties found<br />

in Farmers’ Markets over<br />

the years, and probably has<br />

had more meaningful gains<br />

in the processing side of<br />

the marketplace. Yield and<br />

disease resistance are very<br />

important for processors and large scale growers.<br />

The table quality of some of the old fresh market standard<br />

varieties remains fairly competitive with some of the new<br />

introductions of today.


Beans with Staying Power<br />

Bush Blue Lake 274<br />

(green bush) Although there<br />

were many versions of the<br />

famous “Blue Lake” types to<br />

be introduced, Blue Lake 274<br />

is noted as one of the best.<br />

This one set the standard for<br />

quality. It has been a grower<br />

favorite for many decades<br />

with its tenderness, meatiness<br />

and flavor of the good<br />

old days.


Beans with Staying Power<br />

Provider<br />

(green bush) For many, many<br />

years, Provider has been<br />

another highly dependable<br />

green bush variety. It has a<br />

concentrated set of easy-topick<br />

straight, tender beans.<br />

Maturing early in only 50<br />

days, it has maintained its<br />

presence in the market as<br />

one you can depend on.


Beans with Staying Power<br />

Espada<br />

(green bush) ) Introduced<br />

some 20 or so years ago,<br />

Espada is a favorite with local<br />

fresh market growers. It is a<br />

classy and flavorful bean that<br />

holds well in the field, and<br />

picks over a long season.<br />

A real winner in our mind.


Beans with Staying Power<br />

Sungold<br />

(yellow wax bush) Yellow<br />

wax beans are not nearly as<br />

popular as green bush beans,<br />

thus breeding for this type<br />

has lagged behind. Dr.<br />

Michael Dickson developed<br />

Sungold many years ago at<br />

the Geneva, New York<br />

Research Station and it<br />

remains today as a very<br />

dependable yellow variety to<br />

grow. It is vigorous and productive,<br />

bearing good yields<br />

of bright yellow pods that<br />

have slow seed development.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Concesa<br />

(green bush) This modern<br />

introduction is noted for<br />

excellent yields of high<br />

quality, dark green pods with<br />

resistance to three strains of<br />

rust. Pods are set high on the<br />

plant for easy picking and will<br />

continue setting beans over<br />

an extended season.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Caprice<br />

(green bush) Here is a new<br />

bean that performs well under<br />

disease pressure and has<br />

excellent eating quality for<br />

hand pick operations. The<br />

medium dark green pods have<br />

slow seed development, thus<br />

holding longer in the field.<br />

Caprice has displayed good<br />

heat tolerance.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Savannah<br />

(green bush) Savannah has<br />

the preferred darker green<br />

color for fresh market and its<br />

yields will amaze you.<br />

Savannah is widely known<br />

already as having excellent<br />

eating quality and resistance<br />

to many bean diseases. This<br />

is one we highly recommend.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Rocdor<br />

(yellow wax bush) This fairly<br />

recent introduction is of<br />

European breeding, and is an<br />

early Sungold type. Fresh<br />

market growers like it for its<br />

long, deep yellow pods and<br />

wonderful eating quality. The<br />

yields are very good, and it<br />

has resistance to BCMV and<br />

anthracnose. You can pick it<br />

young for the filet market.<br />

A quality yellow bean.


Predictions for the future...<br />

Boone<br />

(green bush) NEW FOR 2008!<br />

As the bean marketplace evolves,<br />

color is playing an important role<br />

for consumer preference. Boone<br />

displays the preferred dark green<br />

color not typically found with<br />

older varieties. The dark green<br />

color of Boone provides a better<br />

fresh market appearance. Its quality<br />

is as good as it gets with big<br />

yields of high eating quality beans<br />

over an extended season. It also<br />

has one of the best disease<br />

resistance packages available.<br />

Highly recommended.


Predictions for the future...<br />

Crockett<br />

(green bush) NEW FOR 2008!<br />

Crockett is where we feel part of the<br />

fresh market is headed with green<br />

bush beans. Not only does it have the<br />

preferred dark green color, it also has<br />

a smaller 2 sieve size, unique with<br />

filet type beans. Its very slender dark<br />

green pods yield well over an extended<br />

period, allowing you to go back<br />

and pick it again and again. In fresh<br />

market vegetable displays, it will<br />

stand out as a real winner, and customers<br />

will return for more. Add in a<br />

terrific disease package, and this one<br />

wraps it all together for the grower<br />

who wants the perfect Farmers’<br />

Market bean.


Beets - Overview<br />

There is little breeding work being<br />

done with fresh market beets these<br />

days, except, perhaps, in the sugar<br />

beet market. Quite frankly, some of the<br />

oldest varieties still remain as the ones<br />

to grow for the best beet flavor. The<br />

risk that the Farmers’ Marketplace has<br />

to endure is the fact that many prime<br />

producers of seed are dropping many of<br />

these old time favorites in favor of the<br />

modern hybrids. Because of this, we<br />

are seeing concerted efforts on the farm for raising their own<br />

lots of open-pollinated seed. This on the farm phenomenon<br />

takes us back to the late 1800s when this was the way of<br />

life.


Beets with Staying Power<br />

Long Season (Lutz)<br />

This open-pollinated beet<br />

goes way back in time. It is<br />

big and quite ugly in appearance,<br />

but its eating quality<br />

probably goes unmatched.<br />

It grows slowly, and late to<br />

mature, but its reward is its<br />

eating quality.


Beets with Staying Power<br />

Detroit Dark Red<br />

(medium top) This is<br />

probably the most popular<br />

beet by name, as it has<br />

endured throughout the<br />

century, and for good reason.<br />

It is an open-pollinated<br />

beet with good uniformity,<br />

excellent color and table<br />

quality. For growers that do<br />

not want to pay for hybrid<br />

prices, this is the one to<br />

grow.


Beets with Staying Power<br />

Warrior F1<br />

This hybrid was introduced<br />

over 30 years ago, and<br />

remains as the fresh market<br />

hybrid to grow. It is quick to<br />

develop smooth, uniform<br />

globe-shaped roots that are<br />

perfectly delicious.


Beets with Staying Power<br />

Kestral F1<br />

We like this hybrid because of<br />

its dual use. It can be grown<br />

to full maturity and makes a<br />

nice bunching beet with its<br />

bright green tops, or pull it<br />

young and use it for baby<br />

beets, often a popular item<br />

for Farmers’ Markets.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Unfortunately, there have not been any recent introductions<br />

of hybrid beets, as the breeding efforts for beets<br />

have somewhat disappeared. Quite frankly, we cannot<br />

think of any improvements that breeders could work on,<br />

except for disease resistance perhaps.


Predictions for the future...<br />

Given the fact that beet breeding is fairly non-existent, the<br />

tried and true varieties will continue to dominate sales of<br />

beets. Of particular interest is the work being done for<br />

baby leaf beet greens, which becomes part and parcel to<br />

the emerging fresh greens marketplace.


Broccoli - Overview<br />

Within the last 10 to 15 years, broccoli has been appointed by the USDA as<br />

one of the most healthful vegetable species a family can put on the table,<br />

and the trend continues.<br />

Huge production acres of broccoli can be found in the sunbelt states of the<br />

USA, in Mexico, and in South America.<br />

The flavor and nutritional values of broccoli have really not changed much<br />

over the last 20 to 30 years. The most significant changes have been found<br />

with appearance, color, bead structure, head and stem structure and weight,<br />

and disease resistance.<br />

Most modern introductions of today were introduced for single, once through<br />

harvests, which makes perfectly good sense for large growers. But for<br />

smaller growers at Farmers’ Markets, varieties that can produce side shoots<br />

and allow for a longer harvest period might make more sense.<br />

Unfortunately, one of the best varieties for this use was Green Comet, but it<br />

was dropped by the supplier because it did not fit the big commercial<br />

production mode.


Broccoli with Staying Power<br />

Premium Crop F1<br />

This variety is widely adapted<br />

and has good quality for local<br />

fresh markets. Fine, medium<br />

sized heads have a fine bead<br />

and upright plants. High<br />

tolerance to downy mildew<br />

and good holding ability in<br />

the field make it one you<br />

should consider.


Broccoli with Staying Power<br />

Packman F1<br />

This very uniform hybrid is a<br />

variety that will develop side<br />

shoots after the main head<br />

has been cut. Its quality is<br />

rated very good. A consistent<br />

performer in the summer and<br />

fall.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Broccoli can be a very finicky crop to grow as it more<br />

often than not performs well in one part of the country<br />

and not so well in other areas. Our suggestion to all growers<br />

that have interest in growing and offering broccoli and<br />

do not know where to begin is to conduct a small trial of<br />

five to six varieties to evaluate performance in your area.<br />

The alternative is to ask fellow growers about which<br />

varieties perform best for them. Word of mouth is most<br />

often the best form of advertising.


New and emerging hybrid varieties<br />

We can recommend Gypsy,<br />

Marathon (does well in<br />

California and the Northeast),<br />

Diplomat, and Windsor (good<br />

performers in the Northeast).<br />

Gypsy F1<br />

Diplomat F1<br />

Windsor F1<br />

Marathon F1


Predictions for the future...<br />

The broccoli market as we know it today probably will not<br />

change much with type and appearance. Varieties to be<br />

introduced by breeding companies in the near future will<br />

look much like the varieties of today.<br />

Given the fact that Farmers’ Markets often thrive on offering<br />

locally grown products that can be unique and different,<br />

we suggest looking at some of the old open-pollinated<br />

varieties for part of your production, like Waltham 29.<br />

They still have good quality and will produce side shoots for<br />

an extended harvest. Although they are harder to find in<br />

most seed catalogs, some companies still carry some old<br />

timers.


Cantaloupe/Muskmelon - Overview<br />

Muskmelons (as they are known in the East) and cantaloupe (the<br />

western version) have taken a roller coaster ride in quality<br />

throughout the 20th century. Muskmelon was typically a fairly<br />

large melon with deep sutures and cantaloupe was typically smaller<br />

and smooth in appearance. Today, the names are almost interchangeable.<br />

Some of the old open-pollinated varieties and early hybrids had<br />

some darn good eating quality, but they were not well suited for<br />

the evolving shipping marketplace and had little to no disease<br />

resistance. Breeding for melons then focused on the western shipping<br />

types (cantaloupes) that were known for their hard exterior<br />

and poor flavor.<br />

Well, today, all of this has changed, as breeding companies today<br />

have some high eating quality melons for local fresh market and<br />

qualify as shippers as well. Modern melons are noted today for<br />

having high sugars, great disease resistance and big<br />

yields…everything a local grower could ask for. There is also a<br />

concerted effort to bring specialty melons to the marketplace.


Muskmelon/Cantaloupe with Staying Power<br />

Superstar F1<br />

At one time the dominant<br />

melon in the East and Midwest,<br />

Superstar still is widely used<br />

for its fine quality. It is a large<br />

6 to 8 lb. melon with deep<br />

sutures, fine flavor and big<br />

yields…a true Eastern type!


Muskmelon/Cantaloupe with Staying Power<br />

Gold Star F1<br />

This old time hybrid<br />

established the quality<br />

standard for Eastern<br />

muskmelon, and still is a<br />

favorite with many local fresh<br />

market growers. Gold Star is<br />

often used for plant sales as<br />

well. Use this one to brag<br />

about that old time flavor and<br />

quality.


Muskmelon/Cantaloupe with Staying Power<br />

Harper Hybrid F1<br />

Harper is a cross between a<br />

honeydew and a muskmelon,<br />

giving it a unique tangy flavor<br />

and sweetness that have<br />

been favored by growers for<br />

years. They have round, finely<br />

netted fruit with firm sweet<br />

flesh.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

There has been an abundance of breeding work with<br />

specialty melons here and in Europe.<br />

These extensive breeding programs have led to some very<br />

unique melons for exterior appearance, flesh color,<br />

sweetness and texture. Many of these “specialty melons”<br />

have outstanding eating quality, but unfortunately, they do<br />

not get used as widely as they should. These specialty<br />

melons deserve to be taste tested at Farmers’ Markets,<br />

and growers will soon see their sales volume grow.


High quality specialty melons<br />

Amy F1<br />

Try this “Canary” type melon<br />

for its exceptionally<br />

attractive bright yellow<br />

exterior and wonderfully<br />

sweet white flesh.


High quality specialty melons<br />

Passport F1<br />

This “Galia” type melon is the<br />

first one to ripen in our trials,<br />

and has impressed<br />

consumers with its very high<br />

sugar content.


High quality specialty melons<br />

Riviera Sweet F1<br />

If you are looking for a true<br />

gourmet melon, then this one<br />

should be grown. It is a<br />

French “Charentais” type and<br />

will command top dollar at<br />

Farmers’ Markets. The<br />

2 - 3 lb. fruit have deep<br />

orange flesh and exceptional<br />

sweetness.


High quality specialty melons<br />

Wrangler F1<br />

This type of melon originates<br />

from Italy, thus called a<br />

“Tuscan” melon. When the 4<br />

to 5 lb. fruit are allowed to<br />

fully mature in the field, you<br />

will find their quality to be<br />

top notch. The oblong fruit<br />

have a tan background and<br />

green sutures, and the<br />

interior flesh quality is rated<br />

very high.


Muskmelon/Cantaloupe<br />

There are many of these types of melons available today in<br />

the marketplace, and we will mention just a few of the<br />

more outstanding varieties:


Muskmelon/Cantaloupe<br />

Goddess F1<br />

It has the typical western<br />

melon appearance, but its<br />

quality is far superior to those<br />

consumers have come to<br />

know in supermarkets. It is<br />

very early (a big plus) and<br />

has terrific sweetness and<br />

texture.


Muskmelon/Cantaloupe<br />

Rockstar F1<br />

Rockstar is an eastern type<br />

shipping melon that will hold<br />

up to handling at Farmers’<br />

Markets. More importantly, it<br />

has excellent eating quality<br />

and very good disease resistance.<br />

The 5 to 7 lb. fruit have<br />

firm flesh and plants have<br />

high yield potential.


Muskmelon/Cantaloupe<br />

Lil’ Loupe F1<br />

This personal size melon is<br />

perfect for Farmers’ Markets<br />

as it is exactly what many<br />

consumers are looking for<br />

today…single serving types!<br />

The 2 lb. fruit have firm,<br />

sweet flesh, and you will want<br />

to have this one out for taste<br />

tests with your customers.


Predictions for the future...<br />

Much like what has happened with sweet corn, the trends<br />

for melons will be improved eating quality and disease<br />

resistance, and much of this will be present in the specialty<br />

melon marketplace. Shipping melons probably will not<br />

be able to compete with the high quality found with locally<br />

grown, specialty melons.<br />

Consumers are becoming more aware of these high quality<br />

melons and will respond positively when they become<br />

available at Farmers’ Markets.


High Quality Specialty Melon<br />

Sensation F1<br />

A one of a kind variety that has<br />

the taste, texture, sweetness<br />

and aroma that set the standards<br />

for new introductions.


Predictions for the future...<br />

Lil’ Loupe F1<br />

The other trend as we see it<br />

is the single serving type<br />

melons that holds true for<br />

watermelons as well. Not only<br />

are single serving melons<br />

much easier to transport,<br />

they fit perfectly into the<br />

lifestyle of today’s consumer.<br />

Lil’ Loupe is a good example<br />

of this trend.


Carrots - Overview<br />

Carrot is another species where one does not see a lot of breeding<br />

activity with USA companies. The large grower shipper market<br />

in the USA is controlled with 2 very large growers, and little is<br />

being done with local fresh market varieties. What we are finding<br />

is the fact that there are many companies in Europe that aggressively<br />

breed for the European marketplace, and the material we<br />

see showing up in our markets are the old Nantes and Chantenay<br />

types, but in a hybrid package. Quite frankly, these types are far<br />

better in flavor and appearance for the Farmers’ Market trade.


Carrots with Staying Power<br />

Scarlet Nantes<br />

This open-pollinated carrot<br />

has a well deserved reputation<br />

for flavor and overall<br />

quality. A good choice for<br />

local fresh markets.


Carrots with Staying Power<br />

Royal Chantenay<br />

For many, many years, this<br />

open-pollinated carrot has<br />

been the leading choice for<br />

upland growers with heavier<br />

soils to contend with. Even<br />

when the roots get very<br />

large, the quality remains.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Nantindo F1<br />

This is a hybrid Nantes type<br />

that has a slight taper at the<br />

end of the root, much like our<br />

old and popular Pioneer<br />

hybrid. The 6" to 8" carrots<br />

have a strong attachment to<br />

the foliage, making them<br />

rated high for bunching.


Predictions for the future...<br />

We see many of the European type carrots making more<br />

headway at Farmers’ Markets.<br />

Colored carrots (purple, yellow and white) have come into<br />

play, like Purple Haze, but they do not have the overall<br />

appeal that bright orange carrots have.<br />

Baby carrots are quite popular in chain stores, but we all<br />

know they are not baby carrots at all, but larger Imperator<br />

types that are turned down to miniature carrots in a lathe<br />

like process.


Cauliflower - Overview<br />

The eating quality and flavor of<br />

cauliflower has not changed much<br />

over the years. Older open-pollinated<br />

varieties will taste as good as any of<br />

the newer hybrids. The gains that<br />

have been made with cauliflower<br />

breeding can be evidenced with<br />

improved foliage cover to prevent<br />

tying, improved curd types, and new<br />

color introductions. As with many<br />

vegetable varieties, cauliflower performance<br />

can be attributed to<br />

regional location. It is always best<br />

to try several varieties before you<br />

make a decision on which ones to<br />

grow.


Cauliflower - Grower Tip<br />

As service and value added products come in to play at<br />

Farmers’ Markets these days, consider growing the three<br />

different colors (white, orange and purple), and break the<br />

heads down into small curds and offer a cauliflower color<br />

mix in a bag at the market. Color catches the consumer’s<br />

eye, and should prove popular with your customers.


Sweet Corn - Overview<br />

Sweet corn is a staple at most, if not all Farmers’ Markets<br />

and sweet corn growers, over the past 10 years, have<br />

benefited tremendously from the research and development<br />

that has gone into this species. There are many top-notch<br />

breeding companies that have active sweet corn breeding<br />

programs and the development of new varieties with<br />

elevated disease tolerances and higher eating quality has<br />

been tremendous recently. The most recent advances,<br />

synergistic se and augmented supersweets, have brought<br />

the highest level of eating quality to sweet corn that we<br />

have ever experienced. These two new genetic classes are<br />

the wave of the future and if you haven’t tried any of the<br />

varieties in these two classes, we urge you to. You will be<br />

amazed at the sweetness and tenderness that they have to<br />

offer and the repeat sales that they will generate.


A quick lesson on sweet corn genetics<br />

Normal Sugary<br />

Normal sugary (su) varieties<br />

are the standard types of<br />

sweet corn enjoyed for many<br />

years. They are known for<br />

their creamy corn flavor and<br />

mild sugars. The sugars<br />

quickly convert to starch so<br />

they are best eaten soon<br />

after harvest. Isolate from<br />

field corn, popcorn, ornamental<br />

corn and both types of<br />

supersweet sweet corn.


A quick lesson on sweet corn genetics<br />

These sweet corns contain<br />

Sugary Enhanced the sugary enhanced (se)<br />

modifier genes that increase<br />

sugars and tenderness to<br />

varying degrees. These higher<br />

sugar levels result in<br />

hybrids that maintain their<br />

quality over a longer period<br />

of time. Homozygous denotes that both parents of the<br />

hybrid are se and heterozygous denotes that just one parent<br />

of the hybrid is se. Isolate from field corn, popcorn,<br />

ornamental corn and both types of supersweet sweet<br />

corn. For best results, also isolate from normal sugary<br />

(su) sweet corn.


A quick lesson on sweet corn genetics<br />

Synergistic (sy) sweet<br />

Synergistic SE corns combine the characteristics<br />

of both supersweet<br />

and sugary enhanced varieties.<br />

The kernels on the ear<br />

end up being approximately<br />

75% sugary enhanced and<br />

25% supersweet. Synergistic<br />

varieties are not recommended for long-haul shippers or<br />

processors. Our Sweet Breed hybrids most closely<br />

resemble this genetic class. Isolate from field corn,<br />

popcorn, ornamental corn and both types of supersweet<br />

sweet corn. For best results isolate from normal sugary<br />

(su) sweet corn.


A quick lesson on sweet corn genetics<br />

Supersweets (Shrunken or<br />

Supersweet<br />

sh2) contain the shrunken-2<br />

(sh2) gene and get the<br />

name shrunken from the<br />

appearance of their dried<br />

kernel. Supersweets have a<br />

very high sugar content, as<br />

well as a slower conversion<br />

of sugar to starch. Supersweets may be planted next to<br />

each other and next to augmented supersweet types but<br />

must be isolated from all other groups of sweet corn, field<br />

corn, popcorn and ornamental corn. Do not plant too deep<br />

(1"-1.25"). Soil temperatures need to be at least 60<br />

degrees F. for optimum germination.


A quick lesson on sweet corn genetics<br />

Augmented supersweets<br />

Augmented Supersweets<br />

(shA) are a new generation<br />

of supersweet corn. Like<br />

regular supersweets, they<br />

contain the sh2 gene, but<br />

kernels of augmented supersweet<br />

are extra juicy and<br />

tender like sugary enhanced<br />

(se) varieties. Augmented supersweets may be planted<br />

next to each other and next to supersweet types but<br />

must be isolated from all other groups of sweet corn, field<br />

corn, popcorn and ornamental corn. Do not plant too deep<br />

(1"-1.25"). Soil temperatures need to be at least 60<br />

degrees F. for optimum germination.


A quick lesson on sweet corn genetics<br />

Isolation<br />

“Isolation” as stated above<br />

can be achieved by planting<br />

varieties at least 250 feet<br />

apart, separate varieties by<br />

an effective wind break or<br />

10-14 days difference in<br />

maturity, between varieties<br />

that need to be isolated<br />

from each other. If isolation<br />

is not properly achieved,<br />

tough, starchy kernels will<br />

develop on both varieties.


Sweet Corn with Staying Power<br />

Silver Queen F1<br />

This is the one that started<br />

the white corn revolution<br />

many years ago. Although<br />

sales have dropped significantly<br />

over the last years<br />

there are still many growers<br />

that use it because of its<br />

name recognition.


Sweet Corn with Staying Power<br />

Sweet Chorus F1<br />

This 67 day bicolor was introduced<br />

well over 10 years ago<br />

and allowed growers to plant<br />

an early variety, with good<br />

cold soil tolerance and higher<br />

quality than what was<br />

currently available. Sweet<br />

Chorus is still a marketleading<br />

variety that growers<br />

have come to depend on as a<br />

consentient performer in early<br />

plantings.


Sweet Corn with Staying Power<br />

<strong>Harris</strong> 1001 F1<br />

This <strong>Harris</strong> exclusive was<br />

introduced in the late 90s<br />

and quickly grew to be a customer<br />

favorite. It is a 72 day,<br />

bicolor, homozygous se that<br />

has superb sweetness and<br />

tenderness. It produces 8"<br />

ears and is highly recommended<br />

for growers who<br />

require high quality to ensure<br />

repeat business. We will have<br />

a synergistic se version of<br />

<strong>Harris</strong> 1001 F1 available in<br />

the near future.


Sweet Corn with Staying Power<br />

Delectable F1<br />

Delectable has been the main<br />

season se, bicolor that many<br />

growers have counted on for<br />

years. Its rugged plant produces<br />

good yields of 8.5"-9"<br />

ears and has good disease<br />

tolerance. Although an older<br />

variety, Delectable sales still<br />

remain consistent from year<br />

to year. If you have customers<br />

looking for large,<br />

fancy ears for fall corn roasts<br />

and clambakes, then plant a<br />

late planting of Delectable.


Sweet Corn with Staying Power<br />

Providence F1<br />

This variety was one of the<br />

first synergistic se types to<br />

take the market by storm.<br />

Although it has a slender ear<br />

and lacks the fancy husk of<br />

other varieties, growers soon<br />

realized that its eating quality<br />

was something special.<br />

Providence soon became the<br />

flagship variety of its breeders<br />

TripleSweet®series of<br />

sweet corn. Very refined 8"<br />

bicolor ears are produced in<br />

82 days on 6.5' plants.


Sweet Corn with Staying Power<br />

This 77 day supersweet bicolor<br />

Xtra-Tender 277A was one of the first to be introduced<br />

in the augmented supersweet<br />

class and it changed the<br />

way that growers looked at supersweet<br />

sweet corn. It brought a<br />

new level of tenderness to the<br />

supersweets which had always<br />

been known to have a crisper and<br />

firmer kernel quality. These traits<br />

were perceived by many growers<br />

to be a stumbling block, when marketing supersweets to their customers.<br />

Xtra-Tender 277A also brought a level of sweetness to the<br />

marketplace that no one had ever experienced before. To this day,<br />

this variety is still the one that all others are measured against<br />

when rating the sweetness of a new variety.


Sweet Corn with Staying Power<br />

Argent F1<br />

For a late season white,<br />

Argent has always been the<br />

one that most growers have<br />

turned to. This heterozygous<br />

se produces very large 8.5"-<br />

9" ears in 86 days from planting.<br />

It has always been a<br />

consistent yielding variety<br />

and replaced many acres of<br />

Silver Queen production after<br />

its introduction.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Revelation F1<br />

With the introduction of this<br />

66 day, synergistic se bicolor<br />

growers now have an early<br />

variety that brings a new<br />

level of eating quality to the<br />

early corn market. Revelation<br />

will eat as well as many main<br />

season varieties but will<br />

mature up to two weeks<br />

earlier. Its plant type is<br />

exceptional for an early<br />

variety and the 7" ears are<br />

covered well with an<br />

attractive husk and flags.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Renaissance F1<br />

This high quality synergistic<br />

se bicolor matures in 70 days<br />

and is known for its early<br />

season vigor, high yields and<br />

extraordinary eating quality.<br />

It has set a new standard for<br />

eating quality in its slot and<br />

that eating quality will have<br />

your customers coming back<br />

again and again for more.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Montauk F1<br />

If large ears and high quality<br />

are what your market<br />

demands, then Montauk is<br />

the variety for you. This<br />

recent synergistic se introduction<br />

matures in 78 days<br />

and has a superb eating quality<br />

and tenderness that is<br />

sure to be a hit with your customers.<br />

Its large 8" ears are<br />

set high on 6.5'-7' plants and<br />

have an eye-appealing dark<br />

green husk and ample flags.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Cameo F1<br />

Cameo is the synergistic se<br />

version of the very widely<br />

used Delectable. It offers the<br />

same dependable plant and<br />

ear size as Delectable but<br />

with a noticeable boost in<br />

sugars and an increased tenderness<br />

to the kernel. The<br />

8.5”-9” ears are produced on<br />

rugged 7’ plants. Growers<br />

using Delectable now should<br />

try a planting of this fine<br />

hybrid to compare the two.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Mr. Mini Mirai F1<br />

Don’t let its small 5"-6" ear fool<br />

you. This gourmet augmented<br />

supersweet produces ears that are<br />

packed with some of the tenderest<br />

and sweetest kernels you will ever<br />

sink your teeth in to. Growers<br />

selling to restaurants will want to<br />

market this variety as one that will<br />

“fit on the plate”. Local restaurant<br />

tests we did here in NY were well<br />

received by both the chefs and diners.<br />

You should be able to market<br />

this item as a gourmet specialty<br />

item to customers who are looking<br />

for the highest quality available<br />

and will pay extra to get it.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Mirai 421 W F1<br />

When this variety was introduced,<br />

white sweet corn<br />

growers were excited that<br />

they could finally experience<br />

the latest phenomenon in<br />

sweet corn breeding. This 72<br />

day variety gave growers the<br />

opportunity to offer a white<br />

variety with the special Mirai<br />

sweetness, texture and flavor<br />

that the yellow and bicolor<br />

Mirais were known for. Its 8"-<br />

8.5" ears are set at 30" on<br />

sturdy and clean 6' plants.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Mirai 308 BC F1<br />

Here we have an early, 71<br />

day, bicolor augmented supersweet<br />

with full Mirai sweetness<br />

and flavor. Its sturdy<br />

plants have good disease<br />

tolerance and hold the 8"<br />

ears at 26". This variety has<br />

real consumer appeal with its<br />

high eating quality and large<br />

ears for an early bicolor. Give<br />

this fine variety a try – we’re<br />

sure you’ll be pleased.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Mirai 350 BC F1<br />

Earlier introductions in the<br />

Mirai series only offered growers<br />

maturity choices in the<br />

early 70 day maturities. With<br />

the introduction of this 78 day<br />

bicolor, growers saw the opportunity<br />

to capitalize on a later<br />

Mirai market and seized it.<br />

Mirai 350 BC offers one of the<br />

best disease packages in this<br />

series and produces very<br />

refined, high quality ears that<br />

have a wonderful eating quality.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

XTH2170 F1<br />

This 70 day bicolor is the<br />

latest addition into the very<br />

popular Xtra-Tender series. It<br />

offers very fine eating quality<br />

and excellent sweetness for<br />

the second early timeslot.<br />

Growers report very high yield<br />

potential from XTH2170 and<br />

are very please with the 8"<br />

ears it produces, for such an<br />

early supersweet.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Vision F1<br />

Exceptional sweetness, tenderness<br />

and flavor are the trademarks<br />

of this Xtra-Tender yellow<br />

supersweet. We dare to say that<br />

this variety has unmatched quality<br />

from any other variety available<br />

on the market today. It has set a<br />

new level of quality that we quite<br />

frankly believe cannot be beat.<br />

Its yellow ears are 8" long and<br />

set at 24" on clean and sturdy 7'<br />

plants. We can almost guarantee<br />

that you will generate repeat<br />

business with this exceptional<br />

hybrid.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

XTH1273 F1<br />

Maturing a couple of days<br />

earlier than Vision, XTH1273<br />

is another exceptional development<br />

in the augmented<br />

supersweet class. In 73 days<br />

you will be harvesting very<br />

refined ears with bright and<br />

glossy yellow kernels that will<br />

explode in your mouth with<br />

extraordinary sweetness and<br />

tenderness. Its 8" ears are<br />

produced on 6' plants.


Sweet Corn Varieties<br />

These are only a few<br />

highlights of the many<br />

varieties we have to<br />

offer. We carry over 70<br />

varieties of sweet corn<br />

and it would be impossible<br />

to list them all<br />

here. We invite you to<br />

visit our website at<br />

www.harrisseeds.com<br />

to check out the many other varieties we have to offer or<br />

give us a call at 800-544-7938 – we’d love to talk about<br />

sweet corn varieties with you.


Predictions for the future...<br />

It’s hard to imagine that the level of sweetness in sweet<br />

corn could be raised any higher than what’s currently<br />

available in the market today. Look for breeders to<br />

improve sweetness in timeslots or kernel colors that<br />

currently lack a synergistic se or augmented supersweet.<br />

Look for breeders to improve disease tolerance and plant<br />

types to existing high quality varieties. Breeders who<br />

specialize in sugary enhanced varieties are working to<br />

convert their best selling varieties to synergistic se<br />

types.


Predictions for the future...<br />

For most areas of the U.S., bicolor or white corn varieties<br />

have been the mainstays for many years. Over the last<br />

couple of years we have seen an increased interest in yellow<br />

varieties, due to the development of some augmented<br />

supersweet yellows that have an eating quality second to<br />

none. We urge you to try some of the new high quality<br />

yellow varieties that have been recently introduced.<br />

Varieties like Vision, XTH1273, Mirai 130 Y, and Mr. Mini<br />

Mirai are hard to beat for sweetness and tenderness. Your<br />

customers will be very receptive to these varieties and<br />

that will generate repeat sales for you. It may take some<br />

sampling on your part to get them to try yellow corn but<br />

we’re confident that the little extra effort on your part to<br />

do this will be worth it.


Ornamental Corn - Overview<br />

For those growers that sell into the fall marketplace, ornamental<br />

corn is a must at Farmers’ Markets. Many of the top varieties we<br />

now offer are the result of breeding and selection efforts by<br />

growers around the country. Major seed companies do not bother<br />

with ornamental corn, as it is a fairly small market, but<br />

consumers are known as decorators, and ornamental corn fits in<br />

with their lifestyle.<br />

It is very unlikely that we will see new and improved introductions<br />

of ornamental corn in the future, but perhaps more apt to see<br />

new strains of ornamental corn originating from a grower’s field<br />

somewhere in the USA.<br />

Colorful ornamental corn varieties are the result of constant cross<br />

pollination, and good strains need to be reselected every year, or<br />

they will eventually evolve into something far distant from the<br />

original.


Ornamental Corn with Staying Power<br />

Wilda’s Pride<br />

This variety is clearly our<br />

most popular with growers,<br />

and it produces big lengthy<br />

ears with a wide assortment<br />

of color types, including solid<br />

and multicolored ears. If you<br />

only grow one variety, then<br />

this is the one to grow.


Ornamental Corn with Staying Power<br />

Underwood’s Ornamental<br />

This is a New England<br />

heirloom variety that has<br />

been reselected for strong<br />

plants and unique color by<br />

the Underwood family in<br />

Massachusetts. Its distinct<br />

color range is ideal for fall<br />

displays.


Ornamental Corn with Staying Power<br />

Earth Tone Dent<br />

This variety evolved from an<br />

heirloom dent corn that was<br />

originally used for flour. Thus,<br />

its dried appearance looks<br />

much like field corn, and the<br />

strong earth tone colors are<br />

very appealing for decorators.<br />

The old tried and true<br />

varieties will continue to<br />

dominate this marketplace.


Cucumbers - Overview<br />

Major breeding companies are focusing their efforts with the big<br />

acres and on the typical slicers we find in grocery chains. Slicing<br />

cukes are bred for appearance, fruit quality (which is difficult to<br />

discern most times) and for disease resistance. Disease resistance<br />

is probably the single most important character trait for new<br />

cucumber introductions today.<br />

Having said that, there are many high quality and unique varieties<br />

beyond the typical slicers that have strong consumer appeal at<br />

Farmers’ Markets. Having a combination of both types to offer to<br />

your customers makes good marketing sense.


Cucumbers with Staying Power<br />

Raider F1<br />

Introduced over 30 years ago,<br />

this dependable hybrid is a big<br />

yielder of straight, high quality<br />

cukes early in the season. It<br />

has been a market leader for<br />

years.


Cucumbers with Staying Power<br />

Marketmore 76<br />

Developed by Cornell<br />

University, this<br />

open-pollinated slicer has<br />

been a dependable variety for<br />

many, many years. Used in<br />

both the Northern and<br />

Southern USA, it holds its<br />

shape and quality through<br />

several picks.


Cucumbers with Staying Power<br />

Burpless 26 F1<br />

Grow this monoecious hybrid<br />

on a trellis, and for best<br />

quality, pick it at 8" to 10"<br />

long, although it will grow<br />

longer. It carries the nonbitter<br />

gene, and requires no<br />

peeling for salads or snacks.<br />

The eating quality is superior<br />

to other slicers, and fits the<br />

bill for Farmers’ Markets.


Cucumbers with Staying Power<br />

Sweet Slice F1<br />

Sweet Slice appears like a<br />

common slicer, but it carries<br />

the non-bitter gene and gets<br />

as close to gourmet for an<br />

old time introduction. It also<br />

has an excellent disease<br />

package, and one that<br />

deserves a try…sell quality<br />

with Sweet Slice!


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Stonewall F1<br />

If you are looking for a<br />

conventional slicer with high<br />

marks for fruit quality and<br />

disease resistance, and is<br />

ready to pick in 53 days, then<br />

Stonewall is the one to grow.<br />

This one dominates quite a<br />

bit of large commercial<br />

acreage.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Diva F1<br />

Diva represents a new wave<br />

of breeding for cucumbers<br />

that will guarantee the<br />

highest quality for Farmers’<br />

Markets. It is a Mid Eastern<br />

type that grows 5" - 7" long,<br />

has very smooth, non-bitter<br />

skin, and has a wonderful<br />

texture and sweet flavor that<br />

rivals the very best. Cut this<br />

one to sample at your<br />

market…it will sell!


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Intimidator F1<br />

If conventional slicers are in<br />

demand at your market, then<br />

consider Intimidator for all of<br />

its fine qualities. You can<br />

expect big and continuous<br />

yields of dark green, uniform<br />

fruit in 54 days. Plants have<br />

one of the best disease<br />

packages out there.


Predictions for the future...<br />

As disease pressure continues to plague large and small<br />

cucumber growing areas, breeders will continue to introduce<br />

varieties with improved disease resistance.<br />

For the grower that sells at Farmers’ Markets, they can<br />

expect to see new varieties that have high quality<br />

European and Mid Eastern background, much like the<br />

quality you will find with Diva.


Pickles<br />

Pickles can be a fine addition to any Farmers’ Market,<br />

as they are often used fresh for salads. Varieties that<br />

have excellent yields and fruit quality are Regal F1 and<br />

Sassy F1, a recent introduction.<br />

Regal F1<br />

Sassy F1


Pickles<br />

Cool Breeze F1<br />

Cool Breeze F1 is one of our<br />

favorite pickles as it has the<br />

non-bitter skin, and requires<br />

no peeling when eaten fresh<br />

in salads. Its flavor and<br />

texture will amaze you. It’s<br />

a good one!


Eggplant F1 - Overview<br />

Although eggplant is not one of the major product movers<br />

at Farmers’ Markets, it certainly will add some much<br />

needed variety and color for sales. When it was originally<br />

introduced in this country, it was smaller and white, thus<br />

the name eggplant.<br />

It originated in Southern India and Sri Lanka, and has been<br />

cultivated around the world since that time.<br />

The larger tear-drop shaped purple varieties are the most<br />

common, but many new Oriental types are now starting<br />

to proliferate the market. There are numerous ways to<br />

prepare it, and for this reason, interest with eggplant has<br />

grown over the years.


Eggplant with Staying Power<br />

Classic F1<br />

This is the hybrid by which all<br />

eggplant introductions are<br />

measured…it set the<br />

standard. Erect, vigorous<br />

plants support big yields of<br />

dark, purple-black, elongated<br />

oval fruit. It has been the<br />

dominate variety for over 30<br />

years, and is still the one to<br />

grow. It is not recommended<br />

for winter growing areas such<br />

as Florida and Mexico.


Eggplant with Staying Power<br />

Ghostbuster F1<br />

If white eggplant has a place<br />

at your Farmers’ Market, then<br />

this is the one you should<br />

grow. Introduced in the mid<br />

80s, Ghostbuster sets the<br />

standard for white varieties.<br />

We believe its flesh is<br />

sweeter than its purple<br />

cousins, and it is well known<br />

for its big yields of 6" to 7"<br />

pure white fruit on sturdy,<br />

vigorous plants.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Lavender Touch F1<br />

This variety typifies what we are<br />

seeing with more recent<br />

introductions, although there is<br />

not much breeding activity with<br />

this species. Its slender shape<br />

with unusual and attractive color<br />

make it a perfect choice for fresh<br />

market sales. The flesh is mild<br />

and sweet.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Fairy Tale F1<br />

This relatively new hybrid was<br />

named an All American Selections<br />

Winner, as it is ideal for small<br />

space production. Compact 2 1 ⁄2 ft.<br />

plants produce small, elongated<br />

brightly colored medium purple<br />

fruit that are accented with<br />

streaks of white. It is sweet and<br />

flavorful, and they make a good<br />

choice for Farmers’ Markets.


Predictions for the future...<br />

Ophelia F1 and Twinkle F1<br />

Both very new miniature<br />

hybrids, probably represent a<br />

trend for eggplant, and a<br />

trend that is becoming common<br />

for many other vegetable<br />

species. Consumers are looking<br />

for the more unusual and<br />

unique varieties to serve on<br />

their tables, and single serving<br />

sizes are making headway<br />

with sales. As the average<br />

household is now less than<br />

three people, less is now<br />

more.


Gourds - Overview<br />

Decorative gourds are the perfect partner with ornamental<br />

corn. For Farmers’ Markets and roadside stands, they are<br />

excellent product movers, as they can be painted or sold<br />

as colorful dried ornamentals in the fall. <strong>Best</strong> of all, you do<br />

not have to consider spoilage. Most work with gourd<br />

breeding is probably done by hobbyists, as major breeding<br />

companies do not bother with this species. There is a<br />

wide selection of types and sizes available, and fall<br />

marketers should always have a selection on hand to sell<br />

to their customers.<br />

As a category, there is not a big distinction between the<br />

older and newer varieties, so we will talk about the more<br />

popular varieties in demand today, either old or new.


Gourds<br />

Little Guys Mix<br />

This has been our most<br />

popular mix over the years, as<br />

it offers many types, sizes,<br />

shapes and colors for fall<br />

sales. It has been known for<br />

having a greater variety<br />

selection compared to<br />

competitive mixes.


Gourds<br />

Big Apple<br />

This is probably the single<br />

most novel gourd available<br />

today. It grows to 6 to 8" in<br />

diameter, and looks much like<br />

a big apple when dried. Many<br />

fall marketers will paint or<br />

decorate it to create some<br />

added value. Remember,<br />

consumers are looking for<br />

product ready to put on the<br />

table, and creating your own<br />

decorative gourds will bring in<br />

some extra income.


Gourds<br />

Autumn Wings Blend<br />

One of the more recent gourd<br />

introductions, this mix has<br />

become very popular. It is a<br />

series of small to medium<br />

size very colorful gourds with<br />

long necks and bulbous ends,<br />

and most have pronounced<br />

wings at the bulb ends. These<br />

wings give them a very<br />

unique appearance, and<br />

consumers snatch them up in<br />

the fall at Farmers’ Markets.


Gourds<br />

Koshare Yellow Banded<br />

This new introduction is from<br />

one of the few companies<br />

that does gourd breeding.<br />

It is a very uniform 4" to 5"<br />

gourd that displays a variety<br />

of unique yellow bands on<br />

a medium dark green<br />

background. It makes a<br />

highly colorful presentation<br />

for Farmers’ Markets.


Professional Vegetable Growers’ Catalog<br />

Our Professional Vegetable<br />

Growers’ Catalog lists 15<br />

varieties of single gourds<br />

and gourd mixes, offering<br />

something for everyone.<br />

Free catalogs can be<br />

requested by calling our<br />

Toll-Free number…<br />

800-544-7938 or by<br />

visiting our web site<br />

www.harrisseeds.com


Herbs - Overview<br />

During the late 1990s and<br />

into 2000 there was quite a<br />

bit of breeding work being<br />

done on basil. The main<br />

emphasis of the breeders<br />

was to incorporate disease<br />

tolerance into this valuable<br />

herb. Most of the other work<br />

being done on herbs is<br />

primarily maintenance work.<br />

The premiere production<br />

companies are focused on<br />

maintaining high quality<br />

strains of all types of herbs.


Herbs with Staying Power<br />

Sweet Basil<br />

Chives<br />

Parsley<br />

Oregano<br />

Sage<br />

Rosemary<br />

Thyme


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Basil Caesar<br />

A large leaf basil with leaf<br />

margins that cup downward.<br />

This is a trait that is<br />

preferred in many markets.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Basil Red Ruby<br />

An improved large leaf, purple<br />

basil with great flavor and<br />

eye-appeal.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Basil Picolino<br />

A very aromatic basil with<br />

tiny, dark green leaves that<br />

are produced on a compact,<br />

bush plant.


Predictions for the future...<br />

Although there is not much breeding work being done on herbs,<br />

the sales of herbs continues to flourish in the fresh market<br />

arena. Look for production companies to continue to<br />

maintain high quality and true to type strains.


Lettuce, Greens, Spinach and Swiss Chard - Overview<br />

A lot of breeding work has<br />

been done in recent years on<br />

these crops. The main focus<br />

of the breeding programs<br />

nowadays is on the huge and<br />

very successful baby leaf<br />

greens market. The breeders<br />

are developing dark red,<br />

almost black varieties of lettuce; very frilly lettuce varieties that<br />

will add loft to salad mixes; specialty greens that can be clipped<br />

multiple times with quick recovery and multi-colored Swiss<br />

chards. Spinach breeding has been focused on the baby leaf<br />

market, as well as incorporating multiple strains of downy<br />

mildew tolerance into the varieties.


Lettuce with Staying Power<br />

Red Salad Bowl<br />

(red leaf)<br />

Green Towers<br />

(romaine or cos)<br />

Green Salad Bowl<br />

(green leaf)<br />

Slobolt (green leaf)<br />

New Red Fire (red leaf) Buttercrunch (bibb)


Greens with Staying Power<br />

Santo Cilantro<br />

A superior strain of cilantro<br />

that gives that pungent flavor<br />

to salsa and Mexican dishes.


Greens with Staying Power<br />

Arugula Astro<br />

A high yielding, slow bolting<br />

strain of this popular green.


Spinach with Staying Power<br />

Melody F1<br />

A beautiful, deep green,<br />

semi-savoy spinach for spring<br />

and fall plantings.


Spinach with Staying Power<br />

Whale F1<br />

An early yielder of deep<br />

green, smooth-leafed spinach.<br />

Whale has excellent disease<br />

tolerance and can be used for<br />

baby leaf or bunched spinach.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

<strong>Harris</strong>’ Mesclun Mix<br />

A formulated mix that<br />

contains several different<br />

varieties of lettuce, Oriental<br />

greens, kale and spinach.<br />

Plant in wide rows or blocks<br />

and harvest at a 5-6” height<br />

for use in salad mixes.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

<strong>Harris</strong>’ Lettuce Blend<br />

A formulated mix of red and<br />

green leafed lettuce varieties.<br />

Add some other popular<br />

greens to the mix, to make<br />

your own special salad mix or<br />

grow as a showy alternative<br />

to basic separate red and<br />

green varieties. Plant in wide<br />

rows or blocks and harvest at<br />

a 5-6” height.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

<strong>Harris</strong>’ Micro Greens Mix<br />

A custom blend of seven<br />

different vegetable varieties<br />

that is harvested at the<br />

seedling stage. This blend<br />

offers an interesting<br />

combination of both color and<br />

texture. Plant in wide rows or<br />

blocks and harvest at a 2 - 3"<br />

height.


Predictions for the future...<br />

The greens market will continue to move rapidly towards a<br />

more specialty market with a heavy emphasis on organics,<br />

salad mixes and baby leaf varieties. Look for breeders to<br />

introduce darker and more vibrant colored lettuces that<br />

have very frilly leaf margins; specialty greens that work<br />

well in high density plantings and offer quick recovery<br />

after harvest and highly disease tolerant spinach varieties.


Onions - Overview<br />

Most breeding efforts are focused<br />

on short day onion varieties for<br />

winter production in the south,<br />

northern long day storage types<br />

and bunching or green onions for<br />

the large commercial onion grower.<br />

Many of the older Spanish<br />

types like Yellow Sweet Spanish, Walla Walla and White<br />

Sweet Spanish are still widely used for fresh market and<br />

Farmers’ Market sales. These tried and true varieties still<br />

offer the largest sized bulbs and the sweetest flavor. The<br />

use of transplants has increased rapidly over the last<br />

several years. Transplants offer you a better opportunity<br />

to achieve maximum bulb size from a variety.


Onions with Staying Power<br />

Southport White Bunching<br />

White Sweet Spanish<br />

Yellow Sweet Spanish


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Onion Transplants<br />

Due to short growing seasons<br />

in many areas of the U.S., the<br />

use of onion transplants has<br />

increased. The plants are<br />

shipped direct to you from the<br />

grower at the appropriate<br />

time of year for planting in<br />

your area. Onions from<br />

transplants offer you the best<br />

advantage at producing the<br />

largest size onions in your<br />

region which will translate<br />

into better sales at the<br />

market.


Predictions for the future...<br />

Breeding efforts will be focused on varieties for the large<br />

commercial onion growers, but this is not all bad. There are<br />

sure to be varieties that come out of these programs that will<br />

also work for fresh market sales.


Peas - Overview<br />

For many years now, pea<br />

breeding for fresh market<br />

varieties has not been the<br />

main focus of breeding<br />

companies. The biggest gains<br />

in this crop have been more<br />

meaningful to the processing<br />

marketplace. However, there<br />

have been some recent indications that pea breeding companies<br />

have seen a need on the fresh market side and an opportunity in<br />

this marketplace that is of interest to them. Pea breeders are<br />

working to develop new fresh market varieties and hope to have<br />

new introductions in the next couple of years.


Peas with Staying Power<br />

Knight<br />

Knight has been a fresh<br />

market favorite of growers for<br />

years. It is an improved<br />

Progress type that produces<br />

excellent yields of 3.5 - 4"<br />

pods with 6 - 8 peas/pod on<br />

20 - 24" plants.


Peas with Staying Power<br />

Lincoln<br />

Lincoln set the standard for<br />

quality over 50 years ago and<br />

is still the variety used to<br />

judge the eating quality of<br />

newer introductions. 28-30"<br />

plants yield 3-3.5" pods with<br />

8-10 peas/pod.


Peas with Staying Power<br />

Oregon Sugar Pod II<br />

This is the most widely used<br />

“snow pea” in the industry.<br />

The 4" long x 1" wide pods<br />

are flat and can be eaten pod<br />

and all. Very popular for use<br />

in Oriental dishes and stir<br />

fries.


Peas with Staying Power<br />

Sugar Ann<br />

Sugar Ann changed the snap<br />

pea market many years ago.<br />

Before its introduction, all<br />

snap pea varieties produced<br />

large, tall vines that needed<br />

trellising to keep them<br />

manageable. Sugar Ann’s<br />

18 - 24" plant provided<br />

growers the opportunity to<br />

grow snap peas without the<br />

labor intensive trellising<br />

needed for other varieties of<br />

this type.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Unfortunately, there have not been any recent<br />

introductions of peas, as the breeding efforts for peas<br />

has somewhat disappeared.


Predictions for the future...<br />

As mentioned before, pea breeders have a renewed<br />

interest in developing fresh market varieties and we<br />

should be seeing new varieties being offered within the<br />

next couple of years.


Peppers - Overview<br />

Sweet peppers are a very important crop in many parts of the world,<br />

including the U.S. Because of this, there are many exceptional breeding<br />

programs throughout the world focused on this crop. The recent focus of<br />

pepper breeders has been on disease tolerance and breeders have made<br />

great advances recently on incorporating multiple disease<br />

tolerance/resistance into many of their new varieties. Phytophthora, a<br />

very devastating soil borne disease, and Bacterial Leaf Spot have been<br />

the main disease focuses of many breeding companies. Breeders have<br />

developed many high yielding and high quality varieties that are now<br />

tolerant to Phytophthora and resistant to Bacterial Leaf Spot.<br />

Hot pepper breeding has had more of a focus on processing varieties.<br />

This makes sense, since the majority of hot pepper seed is used by the<br />

processors. However, there are varieties that have come out of these<br />

breeding programs that work very well for fresh market sales. As with<br />

bell peppers, the breeders have also been focused on incorporating<br />

multiple disease tolerances into their new introductions.


Peppers with Staying Power<br />

Lady Bell F1<br />

(sweet bell) This hybrid has<br />

been a consistent performer<br />

for many years. It has always<br />

been known to be a dependable<br />

variety that growers<br />

could count on under a wide<br />

range of growing conditions.<br />

Although it is not as classy a<br />

fruit type as the newer<br />

hybrids, it is still used by<br />

many growers and is quite<br />

widely used as a bedding<br />

plant pepper variety for sales<br />

to home gardeners.


Peppers with Staying Power<br />

New Ace F1<br />

(sweet bell) New Ace has<br />

been a standard variety for<br />

many years due to its early<br />

maturity and consistent performance.<br />

Like Lady Bell, it is<br />

not as classy as the newer<br />

varieties but its reliability and<br />

earliness still make it a popular<br />

pick with growers.


Peppers with Staying Power<br />

Jupiter<br />

(sweet bell) Very few openpollinated<br />

bells are used in<br />

production anymore. Jupiter<br />

still has a strong following<br />

because of its consistent<br />

high yield potential of large,<br />

dark green, blocky fruit.


Specialty Sweet Peppers<br />

Giant Marconi F1<br />

Key Largo F1<br />

Sweet Banana


Colored Sweet Bells<br />

Early Sunsation F1<br />

Purple Beauty<br />

(purple to red very late)<br />

(green to yellow)<br />

Flamingo F1<br />

Valencia F1<br />

(green to orange)<br />

(Ivory to orange to red)


Hot Peppers<br />

Habanero Hot Portugal Jalapeno M<br />

Hungarian Wax<br />

Large Red Cherry


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Revolution F1<br />

(sweet bell) Revolution has<br />

quickly become one of the best<br />

selling blocky, green bell<br />

varieties we offer. Large,<br />

thick-walled fruit, consistent<br />

yield potential and a disease<br />

package that includes<br />

Phytophthora tolerance are the<br />

reasons that Revolution has<br />

impressed the growers that<br />

now use it.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Alliance F1<br />

(sweet bell) Alliance offers<br />

the most disease tolerance of<br />

any variety we now offer.<br />

With intermediate tolerance<br />

to phytophthora and<br />

tolerance to BLS (1,2,3,5),<br />

CMV, PVY and PMV you have<br />

the protection you need to<br />

help ensure good yields.<br />

Large to extra-large fruit that<br />

have thick walls and an<br />

attractive green color are<br />

produced on strong plants.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Excursion II F1<br />

(sweet bell) A large, blocky<br />

bell that has been a<br />

consistent top performer in<br />

grower’s fields and university<br />

field trials. It yields good<br />

crown sets of 4.5 x 4.5"<br />

blocky fruit with thick walls.<br />

The fruit are dark green<br />

ripening to red and have a<br />

smooth appearance.<br />

Excursion II offers tolerance<br />

to BLS (races 1,2,3), PVY,<br />

TMV and Tomato Spotted<br />

Wilt virus.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Summer Sweet® 8620 F1<br />

(colored sweet bell) Here’s<br />

a great improvement in the<br />

yellow bell class. It produces<br />

very attractive, blocky fruit<br />

that ripen from green to<br />

bright yellow on large plants<br />

that offer good protection to<br />

the fruit and tolerance to BLS<br />

(races 1,2,3), TMV and PVY


Predictions for the future...<br />

With so many breeding programs focused on this species,<br />

we will continue to see many new introductions of all<br />

types of peppers for many years to come. Breeders will<br />

continue to work on multiple disease tolerant varieties<br />

and work to convert those now tolerant varieties into<br />

resistant varieties.<br />

The use of hot peppers by the consumer continues to<br />

grow. Be sure to offer a good selection at your markets<br />

depending on what your customers are asking for and the<br />

ethnic makeup of the population in your area.


Pumpkins - Overview<br />

Pumpkin sales and the whole fall ornamental sales season has<br />

just exploded tremendously over the last 10 years. The demand<br />

for pumpkin seed and new variety introductions has never been<br />

greater than it is right now. The biggest advances in recent<br />

years have been the development of pumpkin varieties that are<br />

tolerant to powdery mildew. This devastating disease has been<br />

a big problem for many growers but now there are several<br />

varieties that are tolerant to it.<br />

The traditional jack-o-lantern type fruit is still the best selling<br />

type but there is quite a bit of interest in the not so traditional<br />

types of pumpkins like Cinderella, Fairytale, Long Island<br />

Cheese and the white skinned varieties. Growers now have<br />

more choices than ever in this species and offering a wide<br />

selection of colors and types at your market is sure to draw<br />

interest to your display.


Pumpkins with Staying Power<br />

Howden<br />

Although sales of this variety<br />

have waned in recent years,<br />

Howden is still used by many<br />

growers looking to produce a<br />

20-25 lb. jack-o-lantern. It was a<br />

selection from the old<br />

Connecticut Field that was<br />

developed as a private stock by<br />

John Howden of Massachusetts<br />

and released exclusively to <strong>Harris</strong><br />

<strong>Seeds</strong> many years ago. The fruit<br />

are very solid with extra-thick<br />

flesh and is much less apt to<br />

produce lopsided fruit. Its deep<br />

orange fruit color has always<br />

been one of its best trademarks.


Pumpkin Note:<br />

All of our pumpkin varieties<br />

with powdery mildew and<br />

virus tolerance have been<br />

developed through traditional<br />

breeding methods. These are<br />

not genetically modified or<br />

GMO varieties.


Pumpkins with Staying Power<br />

Magic Lantern F1<br />

The first hybrid to be released<br />

with tolerance to powdery<br />

mildew. Soon after its<br />

development, Magic Lantern<br />

quickly became the preferred<br />

variety to grow for a 16-24 lb.<br />

size fruit. Not only was its disease<br />

tolerance attractive to<br />

growers but its space-saving,<br />

semi-vine plant habit meant<br />

that higher plant populations/acre<br />

would translate into<br />

higher yields/acre. The fruit<br />

have a beautiful dark orange<br />

color and medium ribs.


Pumpkins with Staying Power<br />

Mystic Plus F1<br />

Mystic Plus changed the<br />

small pumpkin marketplace<br />

much the same way that<br />

Magic Lantern changed the<br />

large pumpkin marketplace.<br />

Its powdery mildew tolerance<br />

and semi-vine plant habit are<br />

traits that growers perceive<br />

as both value-added and<br />

beneficial. The deep orange<br />

fruit weigh 7-8 lbs. and have<br />

a sturdy handle with a strong<br />

attachment.


Pumpkins with Staying Power<br />

Howden Biggie<br />

For extra large pumpkins that<br />

command premium prices,<br />

Howden Biggie is the one to<br />

grow. It has a true pumpkin<br />

shape and sits upright with<br />

shapes ranging from globe to<br />

tall globe. The dark orange<br />

fruit have a thick flesh, which<br />

helps maintain its uniform<br />

shape and they can weigh<br />

from 35-50 lbs.


Pumpkins with Staying Power<br />

Magician F1<br />

Magician provided growers with<br />

a medium sized variety that not<br />

only had a higher level of<br />

powdery mildew tolerance but it<br />

is also tolerant to Zucchini<br />

Yellows Mosaic Virus. Semi-vine<br />

plants allow for higher plant<br />

populations/acre and produce<br />

good yields of 10-16 lb. fruit<br />

that have an excellent deep<br />

orange color, moderate ribbing<br />

and medium-sized handles that<br />

are firmly rooted.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Gladiator F1<br />

Gladiator has quickly become our<br />

#1 variety. Soon after its<br />

introduction, growers realized the<br />

added benefits that Gladiator has<br />

to offer. The average fruit size is<br />

3-4 lbs. heavier than our Magic<br />

Lantern, it has a higher level of<br />

powdery mildew tolerance and it<br />

has the space-saving semi-vine<br />

plant habit that they like. The<br />

round fruit have a deep orange<br />

color, moderate ribbing and long<br />

handles that are thick and firmly<br />

rooted to the fruit.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Aladdin F1<br />

Growers looking for a slightly<br />

larger fruit (25-35 lbs.) with<br />

powdery mildew tolerance will<br />

want to check out Aladdin. Its<br />

dark orange fruit set near the<br />

crown on vigorous semi-full<br />

vines, have large handles that<br />

are firmly rooted into the fruit<br />

and moderate ribbing. Aladdin<br />

will command top dollar at your<br />

roadside market or at Farmers’<br />

Markets.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Cannon Ball F1<br />

Powdery mildew tolerant, vigorous<br />

bush plants produce good<br />

yields of 5 lb. round-shaped fruit<br />

that have an attractive burnishedorange<br />

color, slight ribbing and<br />

large firmly rooted handles. The<br />

fruit are approximately 7" in<br />

diameter and have good weight<br />

for their size. Cannonball is an<br />

excellent item to market to<br />

school tours.


Predictions for the future...<br />

This segment of the marketplace appears to have<br />

potential for continued growth, for many more years. Look<br />

for further advances in disease tolerance to include<br />

higher levels of powdery mildew tolerance, multi-virus<br />

tolerance, downy mildew tolerance and phytophthora<br />

tolerance. New and unusual types of pumpkins will<br />

continue to be developed. Varieties that are slightly or<br />

heavily warted and additional hard shell or semi-hard shell<br />

types are being introduced now and there are more and<br />

unusual varieties showing up in the breeder’s workshops<br />

every year.


Radish - Overview<br />

The most recent advances in<br />

radishes have been the<br />

development and introduction of<br />

hybrid varieties. Hybrids tend to<br />

be 5-6 days earlier to mature and<br />

the breeders have also been able<br />

to incorporate higher levels of<br />

disease tolerance into their<br />

hybrid introductions. They also<br />

tend to hold better after reaching<br />

full maturity and offer a higher<br />

level of uniformity to the roots<br />

over open-pollinated varieties.


Radishes with Staying Power<br />

Champion<br />

Cherry Belle


Radishes with Staying Power<br />

Cherriette F1<br />

This hybrid Chery Belle type<br />

produces globe shaped,<br />

cherry red roots with medium<br />

tops. Cherriette produces<br />

good yields of uniform and<br />

crisp radishes that generally<br />

don’t get pithy or woody, even<br />

in larger sizes.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Red Satin F1<br />

This hybrid radish has<br />

performed well in plantings<br />

around the U.S. Red Satin<br />

produces very uniform, round<br />

roots that have a bright red<br />

color, extremely white<br />

interiors and refined taproots.<br />

The bulb forms quickly and<br />

has excellent holding ability<br />

without getting pithy.


Predictions for the future...<br />

The radish market as it is today will probably not change<br />

much over time. Breeders will continue to work on<br />

developing new hybrid varieties and the introduction of<br />

new open-pollinated varieties is probably a thing of the<br />

past. Growers offering some of the more unusual varieties<br />

like French Breakfast, White Icicle and colored radish<br />

blends are able to capitalize on a segment of the radish<br />

market that the supermarket and big box chains have<br />

ignored.


Squash Note:<br />

All summer and winter<br />

squash varieties with<br />

powdery mildew and virus<br />

tolerance have been developed<br />

through traditional<br />

breeding methods. These are<br />

not genetically modified or<br />

GMO varieties.


Summer Squash – Overview<br />

The most recent advances in both zucchini and yellow<br />

summer squash have been the introduction of multi-virus<br />

tolerant varieties and powdery mildew tolerant varieties.<br />

Breeders are also working on developing more zucchini<br />

varieties like Spineless Beauty that have reduced spine or<br />

even spineless leaf petioles. Although the multi-virus varieties<br />

protect the plants and fruit from virus pressures later<br />

in the season, they do not yield as well as the non-virus<br />

tolerant varieties like Zucchini Elite and Multipik (yellow<br />

straightneck). Because of this, we recommend that you<br />

plant non tolerant types early in the season to realize<br />

optimum yield potential and virus tolerant varieties later in<br />

the season for the protection they offer.


Summer Squash with Staying Power<br />

Zucchini Elite F1<br />

(zucchini) Developed by<br />

<strong>Harris</strong> breeders over 30 years<br />

ago, this is still the standard<br />

for medium green zucchini.<br />

An extra early hybrid with a<br />

classic cylindrical shape,<br />

Elite's fruit are best when<br />

picked 7-8" long, slim and<br />

have a lustrous sheen. Its<br />

open plant makes picking<br />

easy and the yields are<br />

incredible.


Summer Squash with Staying Power<br />

Tigress F1<br />

(zucchini) Tolerant to<br />

Zucchini Yellows Mosaic and<br />

Watermelon Mosaic II Virus.<br />

Tigress is an early maturing<br />

hybrid with smooth, medium<br />

green fruit that closely resemble<br />

Zucchini Elite. The plant<br />

offers good cover but is not<br />

too dense for easy harvest<br />

and with its multiple disease<br />

tolerance, it offers high yields<br />

late into the season.


Summer Squash with Staying Power<br />

Multipik F1<br />

(yellow straighneck) A very<br />

early and very prolific yellow<br />

straightneck. Multipik has<br />

the precocious yellow gene<br />

which gives it early yellow<br />

color and yellow stems. This<br />

gene also masks the<br />

symptoms of CMV and<br />

Watermelon Mosaic Virus II<br />

which can turn yellow squash<br />

green. The smooth, bright<br />

yellow fruit are just what<br />

most markets demand, either<br />

picked early as a mini or later<br />

at market size.


Summer Squash with Staying Power<br />

Supersett F1<br />

(yellow semi-crookneck)<br />

The yield of this smooth hybrid<br />

yellow semi-crook will amaze<br />

you. The precocious yellow<br />

gene gives it yellow stems<br />

and masks the greening<br />

effects of CMV and<br />

Watermelon Mosaic Virus II.<br />

Its curved neck is thicker to<br />

resist the breakage that<br />

troubles varieties with a thin,<br />

more fragile neck. Harvest as<br />

a 2" mini or let it grow to a<br />

6 or 8" length at full maturity.


Specialty Summer Squash<br />

Gold Rush F1<br />

Peter Pan F1<br />

(green scallop)<br />

Sunburst F1<br />

(golden zucchini)<br />

(yellow scallop)


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Felix F1<br />

(zucchini) Felix is a medium<br />

dark green zucchini with an<br />

outstanding disease package.<br />

Its open plant habit makes<br />

for easy harvest of its classy<br />

7" cylindrical fruit. With intermediate<br />

resistance to Papaya<br />

Ringspot Virus, Watermelon<br />

Mosaic Virus II, Zucchini<br />

Yellows Mosaic Virus and<br />

powdery mildew, growers will<br />

want to be sure to include<br />

Felix in their squash<br />

plantings.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Lioness F1<br />

(yellow straightneck)<br />

Lioness is a green-stemmed<br />

yellow straightneck that has<br />

a groundbreaking disease<br />

package that includes tolerance<br />

to Zucchini Yellows<br />

Mosaic Virus, Watermelon<br />

Mosaic Virus II, Papaya<br />

Ringspot Virus and CMV. The<br />

medium-sized plant offers<br />

good yields of straight fruit<br />

that have a medium-sized<br />

bulb at the blossom end.


Predictions for the future...<br />

Look for further advances in disease tolerance to include<br />

higher levels of powdery mildew tolerance, multi-virus tolerance,<br />

downy mildew tolerance and phytophthora tolerance.


Squash, Winter - Overview<br />

Breeding for winter squash<br />

is not a high priority for<br />

many breeding companies.<br />

Many winter squash breeding<br />

projects are kind of a<br />

secondary project for many<br />

summer squash and pumpkin<br />

breeding programs.<br />

Breeders are looking to<br />

incorporate higher levels of disease tolerance into winter<br />

squash varieties. Most advances will result in varieties<br />

with powdery and possibly downy mildew tolerance. We<br />

do not expect to see much of a change to this focus in<br />

the near future.


Winter Squash with Staying Power<br />

Vegetable Spaghetti<br />

This unusual winter squash<br />

produces spaghetti-like<br />

strands of flesh and adds an<br />

interesting variety to your fall<br />

marketing display. The oblong<br />

fruit are 8-10" long and turn<br />

yellow when ripe. Vegetable<br />

Spaghetti is a good keeper<br />

and can be stored for several<br />

months.


Winter Squash with Staying Power<br />

Buttercup Burgess<br />

One of the highest quality<br />

winter squashes you can<br />

grow. Extra rich and sweet in<br />

flavor, the deep orange flesh<br />

is firm and smooth. The<br />

blocky 6-8" wide x 3 1 ⁄2-4"<br />

long dark green fruit have a<br />

small gray “button” at the<br />

blossom end and grow on a<br />

full vine.


Winter Squash with Staying Power<br />

Carnival F1<br />

This is an unusual and colorful<br />

hybrid acorn squash. The<br />

medium-sized fruit are produced<br />

near the crown of the<br />

semi-bush plants and their<br />

skin is uniquely flecked with<br />

shades of green, gold and<br />

yellow; each one is different.<br />

Carnival stores in fine condition<br />

for many months with<br />

excellent eating quality.


Winter Squash with Staying Power<br />

Table Ace F1<br />

Always rated high for its real<br />

black-green color and its<br />

thick, bright orange flesh that<br />

is smooth and delicious. Its<br />

semi-bush vines are quite<br />

compact and produce a lot of<br />

delicious squash in a limited<br />

space. Stores well all winter.


Winter Squash with Staying Power<br />

Waltham Butternut<br />

This fine Butternut type is by<br />

far our most popular winter<br />

squash. Fruit are 8-10" long<br />

with thick, cylindrical necks.<br />

Its flesh color is richer than<br />

others and it keeps better.<br />

Yielding heavily, it shows<br />

remarkable uniformity and is<br />

virtually free of slim or<br />

crooked necks.


Winter Squash with Staying Power<br />

<strong>Harris</strong>’ Betternut F1<br />

Where space is at a premium,<br />

grow <strong>Harris</strong>' Betternut.<br />

Medium-sized fruit are produced<br />

on semi-bush plants<br />

and their color, texture and<br />

flavor are rated very high. The<br />

fruit size is ideal for roadside<br />

or Farmers’ Markets and its<br />

restrictive semi-bush habit<br />

will allow for greater plant<br />

populations/acre.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Ambercup F1<br />

Full size vines produce<br />

attractive deep orange,<br />

Kabocha type fruit that store<br />

well all winter. Ambercup has<br />

high quality and dark orange<br />

flesh that is exceptionally<br />

sweet and smooth. It is<br />

uniquely free of stringiness<br />

and its rich flavored flesh is<br />

excellent for freezing.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Autumn Cup F1<br />

Developed in conjunction<br />

with Dr. Brent Loy of the<br />

University of New Hampshire.<br />

High quality, sweet deep<br />

orange meat is produced in<br />

abundance on compact,<br />

semi-bush plants. Autumn<br />

Cup has a smaller button<br />

at the bottom of the fruit<br />

resulting in more deep orange<br />

meat inside.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Royal Ace PM F1<br />

Powdery mildew can<br />

decimate your acorn squash<br />

crop, but Royal Ace PM’s<br />

tolerance now offers you a<br />

solution to your problem.<br />

Royal Ace PM produces big<br />

yields of very high quality<br />

fruit that are very uniform for<br />

size and shape. Their dark<br />

green color holds well in<br />

storage and its flesh qualities<br />

are rated very high.


Predictions for the future...<br />

We do not see much of a change coming in the winter<br />

squash marketplace. However, growers who use specialty<br />

winter squash like Kabocha, Hubbard, colored acorns and<br />

other novelty types have seen good sales generated when<br />

they are tied together with the marketing of fall ornamental<br />

crops like pumpkins, ornamental corn and gourds.


Tomatoes - Overview<br />

Like peppers, tomatoes are a very important crop throughout the world<br />

and there are many breeding programs focused on this species. Breeders<br />

have made great strides over the last several years in developing multiple<br />

disease resistant varieties. Some of these breeding efforts have come<br />

about quite quickly like the development of varieties that are tolerant to<br />

Tomato Spotted Wilt and Tomato Yellow Leaf Curl viruses.<br />

For a while, most breeding programs had forgotten about eating quality. It<br />

was all about breeding tomatoes that looked good and had good disease<br />

packages, but the eating quality had diminished. We are starting to see<br />

that trend change now. Newer varieties like our Scarlet Red F1 have all the<br />

great attributes that the big grower shippers like but offer a fresh market<br />

grower a tomato that they can be sure will be pleasing to their customers.<br />

Specialty and multi-purpose type tomatoes have also found a home in this<br />

marketplace. The grape tomato is a good example of this type of interest<br />

in specialty tomatoes. 6-7 years ago no one new what they were, but<br />

everyone wants to grow them now. The saladette or plum types are also<br />

very popular now. Many chefs and home cooks now prefer this type of fruit<br />

for their meal preparation and for use in salads.


Tomatoes with Staying Power<br />

Jet Star F1<br />

Although developed many<br />

years ago, Jet Star is still<br />

quite popular with growers<br />

looking for tomatoes with<br />

eating quality and it is still a<br />

standard for home garden<br />

plant sales. It is a tremendous<br />

producer of large, clean<br />

fruit, quite free of cracks and<br />

scars. Globe-shaped, with<br />

bright, attractive color inside<br />

and out and a very pleasant<br />

flavor. Indeterminate plant.


Tomatoes with Staying Power<br />

Supersonic F1<br />

For plant sales and fresh<br />

market, this is a great one to<br />

follow Jet Star. It produces<br />

heavy yields of large, meaty<br />

tomatoes of excellent quality.<br />

Fruit are deep oblate in<br />

shape, smooth and quite<br />

crack free. Indeterminate<br />

plant.


Tomatoes with Staying Power<br />

Mountain Fresh F1<br />

Mountain Fresh is noted for<br />

its firmness, uniform ripening<br />

and fresh market flavor.<br />

Large, smooth, deep oblateshaped<br />

fruit have a small<br />

blossom end scar and yields<br />

are far above average.<br />

Vigorous determinate plants<br />

are adapted to ground or<br />

stake culture.


Tomatoes with Staying Power<br />

Celebrity F1<br />

This hybrid is very popular<br />

and productive because of its<br />

multiple disease resistance<br />

and tolerance. The large,<br />

deep oblate fruit are smooth,<br />

firm and red and are produced<br />

on determinate plants.<br />

Celebrity offers home garden<br />

quality in a commercial<br />

hybrid.


Tomatoes with Staying Power<br />

Roma VF<br />

Here’s the old standard pearshaped<br />

variety for paste and<br />

juice. Large determinate<br />

plants spread out the harvest<br />

period but its total yield is<br />

heavy. Roma has relatively<br />

high viscosity and soluble<br />

solids which makes it a<br />

good recommendation for<br />

customers looking to make<br />

or can sauces and juice.


Tomatoes with Staying Power<br />

Agriset 8279 F1<br />

(Tami-G) Its been about 10<br />

years now, since the grape<br />

tomatoes took the market by<br />

storm. Agriset 8279 produces<br />

1 oz. grape-shaped fruit, that<br />

are delicious and free of<br />

cracking, on large indeterminate<br />

vines. The fruit produce<br />

in clusters of up to 20 plus<br />

and are uniform ripening.


Tomatoes with Staying Power<br />

Supersweet 100 F1<br />

This large, indeterminate<br />

plant yields an incredible<br />

number of the best tasting<br />

bite-sized cherry tomatoes!<br />

They’re produced in clusters<br />

like grapes for the whole<br />

season and get high praise<br />

for their sweet flavor.


Tomatoes with Staying Power<br />

Brandywine, Cherokee Purple, Mr. Stripey and Old German<br />

These heirloom varieties<br />

represent some of the best<br />

eating quality tomato<br />

varieties you can grow.<br />

Growers who have learned<br />

to handle the soft fruit and<br />

provide good growing and<br />

pest management practices,<br />

have been able to capitalize<br />

on the extra money these<br />

varieties command at the<br />

market.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Scarlet Red F1<br />

Many of the newer tomato<br />

varieties have always been<br />

knocked for their eating<br />

quality. Scarlet Red is a fresh<br />

market shipper with all the<br />

same attributes as the newer<br />

hybrids but with a much<br />

improved eating quality.<br />

This high yielding hybrid is<br />

produced on a vigorous<br />

determinate plant that yields<br />

extra-large fruit with a deep<br />

red color, scarlet red interiors<br />

and excellent firmness.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Crista F1<br />

Crista is a main season<br />

variety that produces heavy<br />

yields of firm and large to<br />

extra-large fruit on determinate<br />

plants that offer excellent<br />

disease protection. The<br />

fruit ripen to a deep red, are<br />

uniform ripening and have an<br />

excellent taste and shelf-life.<br />

Crista lends itself well to<br />

stake cultivation and high<br />

tunnel production.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Mountain Fresh Plus F1<br />

If Nematodes are a problem<br />

then Mountain Fresh Plus is<br />

the variety to grow. It is very<br />

similar to the widely used<br />

Mountain Fresh but with<br />

the added protection of<br />

Nematode tolerance. Large<br />

determinate vines offer good<br />

cover and produce good<br />

yields of extra-large fruit. The<br />

fruit are firm and smooth with<br />

clean shoulders and have an<br />

excellent uniform red color.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Pony Express F1<br />

An early, large fruited<br />

saladette/plum type produced<br />

on a determinate plant that<br />

offers excellent yields of fruit<br />

that are elongated in shape<br />

and have a dark red color.<br />

Growers have been impressed<br />

with its earliness, size and<br />

yields when compared to other<br />

varieties of this type. An<br />

excellent disease package<br />

helps to ensure that you will<br />

be able to produce a high<br />

quality crop of tomatoes.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Sugar Plum F1<br />

Sugar Plum has been rated<br />

the best tasting grape tomato<br />

in our test plots. Its indeterminate<br />

plant sets heavy<br />

yields of 1" grape-shaped fruit<br />

that have a rich red color.<br />

The firm fruit has a pleasing<br />

texture and its sweetness will<br />

generate repeat sales from<br />

your customers.


Predictions for the future...<br />

With so many breeding companies working on tomatoes there<br />

should be a lot of new introductions over the next few years.<br />

Growers should look forward to new varieties with improved,<br />

multiple disease packages and improved eating quality. There<br />

will also be new introductions in the specialty types like grapes,<br />

cherries and cocktail tomatoes. Look for some niche breeding<br />

companies to be working on improved flavors in pink and yellow<br />

fruited types, as well.


Watermelons - Overview<br />

For years the standard seeded or diploid type watermelon<br />

melon was the king of this species. But, that has all<br />

changed over the last decade with the introduction of many<br />

new seedless or triploid type watermelons. The seedless<br />

watermelon has been around for quite sometime but the<br />

acceptance and use by smaller growers for local fresh market<br />

sales came about slowly. Now, seedless watermelons<br />

are quite widely used in this segment of the marketplace<br />

and there are many breeding companies devoted to the<br />

development of new varieties.<br />

Another recent change has been the development of “super<br />

pollinators” like our Side Kick. These compact growing pollinators<br />

take up less field space than using a standard seeded<br />

variety and produce male pollen early and continuously<br />

throughout the pollination period. The results are better<br />

yields and better seedlessness of the triploid watermelons.


Watermelons with Staying Power<br />

Crimson Sweet<br />

(seeded) This variety is still<br />

a favorite of many growers. It<br />

has shown great consistency<br />

and adaptability over the<br />

years. The 15-25 lb. fruit are<br />

nearly round in shape and its<br />

red-orange flesh is always<br />

crisp, has excellent flavor and<br />

texture and small dark seeds.


Watermelons with Staying Power<br />

Sugar Baby<br />

(seeded) Everyone’s “icebox”<br />

favorite type. Its 8-12<br />

lb. fruit have a unique dark<br />

green, almost black rind color<br />

and its flesh qualities are<br />

always rated high for texture,<br />

crispness and sweetness. A<br />

great melon to offer at<br />

Farmer’s Markets.


Watermelons with Staying Power<br />

Millionaire F1<br />

(seedless) This is the variety<br />

by which all other seedless<br />

varieties are judged, and has<br />

been for several years now. It<br />

has always been known for<br />

its holding and shipping ability<br />

because of its thick,<br />

rugged rind. Its flesh color is<br />

dark pink, solid and firm.<br />

Millionaire produces<br />

consistent high yields and<br />

shows few problems with<br />

hollow heart.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Gypsy F1<br />

(seedless) Gypsy offers<br />

growers earlier maturity and<br />

better flesh color in a seedless<br />

type. The oval shaped<br />

fruit have a Crimson Sweet<br />

rind pattern and a vivid red<br />

flesh color. Its fruit weigh<br />

13-17 lbs. and have a crisp,<br />

sweet flesh. Gypsy has shown<br />

good yield potential and wide<br />

adaptability.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Side Kick<br />

(super pollinator) This is the<br />

perfect pollinator to use for<br />

seedless melon production.<br />

Because of its compact plant<br />

habit you do not need to allow<br />

for any extra spacing in the<br />

field. Just transplant one plant<br />

between every third and fourth<br />

plant in the row. Side Kick<br />

comes into flower early and<br />

continuously flowers throughout<br />

the pollination period. It<br />

produces small unmarketable<br />

fruit that are easy to distinguish<br />

from the seedless variety.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Crunchy Red F1<br />

(seedless) Fresh cut melons<br />

at Farmers’ Markets are a<br />

great way to catch your customer’s<br />

attention and there is<br />

no better melon for this than<br />

Crunchy Red. Its very firm<br />

and crisp flesh holds up well<br />

after cutting, has a good red<br />

color, high sugars and good<br />

seedlessness. The fruit weigh<br />

15-18 lbs., have a Crimson<br />

Sweet rind pattern and a<br />

thick flesh that allows for<br />

good handling and storage<br />

ability.


<strong>Emerging</strong> <strong>Best</strong> <strong>Sellers</strong><br />

Solitaire F1<br />

Personal size fruits and<br />

vegetables are a growing<br />

trend and Solitaire is the perfect<br />

seedless watermelon to<br />

fit this trend. 3.5 - 4 lb. fruit<br />

are round in shape and have a<br />

dark green rind with thin light<br />

green stripes. Cut one of<br />

these open and you’ll find a<br />

deep red flesh that has a<br />

crisp, fine grained texture<br />

and superb sweetness.


Predictions for the future...<br />

The market will continue to move towards more<br />

acceptance of seedless watermelon varieties. The breeding<br />

companies will continue to develop varieties with better<br />

flesh color, firmness and eating quality. Disease pressures<br />

will force breeders to develop varieties with multiple<br />

disease tolerance packages.

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