MAKE UP YOUR EYES LIKE A PRO - Heat Group

PRESS RELEASE
MAKE UP YOUR EYES
LIKE A PRO
NEW MAX FACTOR LIQUID EFFECT PENCIL
Monotone eyes are out! It’s all about the return of
colourful and dramatic eyes as indicated by the bold and
playful looks that were everywhere at the catwalk shows.
Foreseeing this trend, Max Factor has launched its brand
new Liquid Effect Pencil Eye Liner in the brilliant shades
of Lilac, Green, Purple, Silver, Brown and Black.
This must-have modern day eye liner incorporates the
easy application of an eye pencil and the smooth and
lasting effects of a liquid eye liner. The highly pigmented
water-proof formula practically melts onto your lash
line and allows you to play with a number of eye looks,
from subtle to dramatic. The sponge tip allows for easy
sculpting and smudging into the lash line. So whether
you’re going for something simple, exaggerated or bold –
the choice is yours.
Max Factor Liquid Effect Pencil Eye Liner is a reusable
eyeliner and can be sharpened with ease.
“Eye make-up makes a bold and playful comeback with
colourful vibrant looks emerging as the hot beauty
trends,” says National Max Factor Makeup Artist, Liz
Kelsh.
For further information on Max Factor or The Heat Group, please contact
Elisa Tubecki PR Manager: elisat@heatgroup.com.au - TEL: 03 8545 7191 - MOB: 0437 457 611
The Heat Goup distributes leading cosmetic and accessory brands, Max Factor, COVERGIRL, Bourjois, Ulta3, NYC, Essence and Elite and is recognised as
one of Australia’s most successful emerging companies. Founded in 2000, Heat prides itself on its unique company culture and sums this up in four words
given to it by the Heat team: creative, dynamic, passionate, smart. To learn more about Heat go to www.heatgroup.com.au

PRESS RELEASE
Along with the launch of Liquid Effect Pencil Eye Liner, Max Factor
is launching two new shades of Smoky Eye Effect Eyeshadow, Max
Factor’s first all-in-one eye shadow with specially designed applicator
tips that mean you can effortlessly create a perfect smoky eye.
The eyeshadow features an innovative double-ended applicator, each
end with a different tip shape; a round-tipped end to first apply a
lighter shade on the full lid and then a tapered-tipped end to apply
the darker ‘accent’ shade to the lids.
So, for a head-turning glamour fix and an endless number of pro eye
make-up looks, look no further than Liquid Effect Pencil Eye Liner
and Smoky Eye Effect Eyeshadow.
Max Factor Liquid Effect Pencil Eye Liner is available in:
• Black Fire – Black
• Brown Blaze – Brown
• Violet Voltage – Purple
• Lilac Flame – Lilac
• Silver Spark – Silver
• Green Glow – Green
New Max Factor Smoky Eye Effect Eyeshadow shades:
• Pink Plume – Maroon and Pink
• Blue Tempest – Electric Blue and Light Blue
Max Factor Liquid Effect Pencil Eye Liner – RRP $18.95
Max Factor Smoky Eye Effect Eyeshadow – RRP $21.95
Stockists – 1800 181 040
www.maxfactor.com.au
For further information on Max Factor or The Heat Group, please contact
Elisa Tubecki PR Manager: elisat@heatgroup.com.au - TEL: 03 8545 7191 - MOB: 0437 457 611
The Heat Goup distributes leading cosmetic and accessory brands, Max Factor, COVERGIRL, Bourjois, Ulta3, NYC, Essence and Elite and is recognised as
one of Australia’s most successful emerging companies. Founded in 2000, Heat prides itself on its unique company culture and sums this up in four words
given to it by the Heat team: creative, dynamic, passionate, smart. To learn more about Heat go to www.heatgroup.com.au