Ed Averdieck, CEO and Co-founder of CueSongs - IAB UK
Ed Averdieck, CEO and Co-founder of CueSongs - IAB UK
Ed Averdieck, CEO and Co-founder of CueSongs - IAB UK
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Simplifying the challenges <strong>of</strong> sync<br />
licensing in the digital age - <strong>Ed</strong><br />
<strong>Averdieck</strong>, <strong>CEO</strong> <strong>and</strong> <strong>Co</strong>-<strong>founder</strong> <strong>of</strong><br />
<strong>CueSongs</strong><br />
iabuk.net/contact<br />
23 May 2012
Simplifying The Challenges<br />
<strong>of</strong> Sync Licensing in the<br />
Digital Age<br />
<strong>Ed</strong> <strong>Averdieck</strong> – <strong>Co</strong> <strong>founder</strong><br />
& <strong>CEO</strong> <strong>CueSongs</strong><br />
Sound Investment II Presentation 23.05.12
Assumption 1: Froms ads to content
The evolution <strong>of</strong> video formats
Assumption 2: The future <strong>of</strong> content...is more for<br />
less
Assumption 3: Engagement is still proportional to<br />
content quality<br />
<strong>Co</strong>ntent Quality<br />
Engagement
“Lick the lollypop <strong>of</strong> mediocrity <strong>and</strong> you’ll suck for<br />
ever”<br />
Brian Wilson
Licensing music can be a real hassle!<br />
Familiar moans<br />
“Figures quoted sometimes seem<br />
excessive <strong>and</strong> just arbitrary”<br />
“The publishers are not geared to<br />
smaller users – they don’t have the<br />
resources to deal with them”<br />
“I don’t know who to speak to - they don’t<br />
know me – <strong>and</strong> I feel they must get<br />
millions <strong>of</strong> requests!<br />
“A positive outcome uncertain – is it<br />
worth being legal?”
Why <strong>CueSongs</strong>?<br />
“The old world <strong>of</strong> music licensing is<br />
still the exclusive province <strong>of</strong> the<br />
few. It is too expensive for most,<br />
rarely available online <strong>and</strong> can be<br />
painfully slow <strong>and</strong> complicated.”<br />
Peter Gabriel
Assumption 4: Clients would pay more to license<br />
iconic music if it was easier to do<br />
Volume <strong>of</strong> campaigns<br />
Production Budget for Music
Assumption 4: Clients would pay more to license<br />
iconic music if it was easier to do<br />
Volume <strong>of</strong> campaigns<br />
Production Budget for Music
Existing model for sync licensing<br />
“Business Class”<br />
Film, Broadcast, Traditional Adds<br />
budgets between £10k <strong>and</strong> £1million<br />
“Business Class”<br />
“Economy”<br />
“Economy”<br />
Music Libraries<br />
Anonymous artists<br />
Mostly less than £200 per transaction
Space for “Premium Economy”?<br />
“Premium<br />
Economy”<br />
“Premium Economy”<br />
Pre-cleared known repertoire from<br />
known artists for online usage.<br />
Between £100 - £5k per<br />
transaction
The Industry needs new solutions<br />
for a new l<strong>and</strong>scape<br />
• A “one stop shop” service<br />
• Immersive Music Search <strong>and</strong><br />
licensing system<br />
• “Technology when you want<br />
it, people when you don’t”
<strong>Co</strong>ntact us<br />
Website : www.cuesongs.com<br />
E mail: music@cuesongs.com
Change language