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IAB Handbook: A Guide To Online Behavioural Advertising
Significantly, the website hosts a central place for UK internet users to
opt out of behavioural advertising by those companies complying with
the Good Practice Principles.
Next steps:
The Good Practice Principles have been supported by the Information
Commissioner’s Office (ICO), Ofcom, the Government (it highlighted
the IAB’s work in its final Digital Britain report) as well as other industry
groups. And the IAB maintains an ongoing dialogue with consumer and
privacy groups to help us fine-tune our thinking.
As mentioned earlier, the working group will keep the Principles under
review and we have a process in place to do this. We will also be further
engaging with others in the behavioural advertising value chain, such as
publishers, Internet Service Providers (ISPs), advertisers and agencies to
build upon the existing work and help develop additional guidance where
appropriate. By doing so, we can ensure that – as an industry – we’re
doing our upmost to protect user privacy in this area and placing it at the
heart of the future of the internet. In this way we can meet the goals of
informing users, offering transparency and providing them with a choice
to ensure they have trust in the practice.
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