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“How <strong>the</strong> ‘Financial Crisis’ <strong>became</strong> ‘<strong>the</strong> <strong>Ethics</strong> <strong>Recession</strong>”<br />

Rushworth Kidder, Monday 20 th September<br />

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Mr Kidder started <strong>the</strong> evening with an overview of <strong>the</strong> events of <strong>the</strong> financial<br />

crisis, from a US perspective. He described how, as <strong>the</strong> crisis progressed, <strong>the</strong><br />

language used to describe it shifted from economic and political to a<br />

‘language of ethics’. Instead of asking ‘what’s <strong>the</strong> bottom line?’, people<br />

began to ask ‘what’s right?’.<br />

The speaker cited research that shows <strong>the</strong>re are five common values cited by<br />

every culture when asked to describe ethical behaviour:<br />

o Responsibility<br />

o Honesty<br />

o Respect<br />

o Fairness<br />

o Compassion<br />

It was agreed that ethics is an application of our values to our decision<br />

making. You don’t have to, and can’t, impose values on people – <strong>the</strong>y are<br />

<strong>the</strong>re and you can find <strong>the</strong>m if you look.<br />

Ethical dilemmas arise when two of our values come into conflict with each<br />

o<strong>the</strong>r and we have to choose one of <strong>the</strong>m. The most common paradigms<br />

dilemmas fall into are:<br />

o Truth vs. loyalty<br />

o Short vs. long term<br />

o Needs of individuals vs. community<br />

o Justice vs. mercy<br />

What would a perfect culture of integrity look like? Picture a sphere with three<br />

smaller spheres floating around it. The large sphere in <strong>the</strong> centre is integrity.<br />

The three smaller spheres floating around it represent values (i.e. intuition),<br />

decision making (i.e. rational) and moral courage (i.e. action). All three of<br />

<strong>the</strong>se are required to create a culture of integrity.<br />

Humans can make ‘good’ decisions, but no action/moral courage equates to<br />

making <strong>the</strong> wrong decision. Moral courage doesn’t happen unless <strong>the</strong>re’s<br />

something at risk.<br />

Culture is ‘how we do things around here’. How I do things around here is<br />

style.<br />

Rush cited Lord Moulton writing in The Atlantic, 1924, who proposed that<br />

‘<strong>Ethics</strong> is obedience to <strong>the</strong> unenforceable.’<br />

Capitalism is good, as long as it is based on and assuming high standards of<br />

moral underpinnings. To move forward we need to focus on creating a<br />

culture of integrity, to get back to moral context. If we don’t address this ethics<br />

recession now, it will be repeated in <strong>the</strong> future. Rushworth cited an article by<br />

Tom Friedman in <strong>the</strong> New York Times in which Friedman states: “We don’t<br />

need a financial bailout, we need an ethics bailout”.


Increasing regulation is not <strong>the</strong> answer. Not only can ethics not be<br />

regulated, but think about who you’re trying to regulate – some of <strong>the</strong><br />

“smartest people in <strong>the</strong> room” to use a phrase from Enron.<br />

A series of Q&A followed in which <strong>the</strong> following topics were addressed:<br />

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The distinction between different ‘sets’ of ethics: personal society ethics,<br />

company ethics and financial ethics. It was suggested that some have got<br />

worse than o<strong>the</strong>rs.<br />

The impact of technology on our morals. It creates a ‘remoteness’ to <strong>the</strong><br />

situation and increases <strong>the</strong> speed at which we can operate.<br />

Does an ethics oath really translate into an admission of failure on behalf of <strong>the</strong><br />

business schools?<br />

Culture emulates family life; when children violate <strong>the</strong> trust of <strong>the</strong>ir parents,<br />

rules come in.<br />

When companies pay a fine but don’t admit that <strong>the</strong>y’ve done anything wrong;<br />

is this a reflection of poor ethics?<br />

Methods for raising ethical sensitivity were discussed.<br />

Will <strong>the</strong> BRICs repeat our mistakes? The key ethics issue in <strong>the</strong>se markets is<br />

corruption. This needs to be eradicated first.<br />

The effect that one good role model has; it always triumphs over bad. It<br />

parallels <strong>the</strong> relationship between light and dark – why does light always<br />

triumph over darkness?<br />

What if bad is <strong>the</strong> absence of good? We’re accustomed to thinking in opposites.

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