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BUSINESS ANALYSIS Time allowed – 3 hours Total marks ... - ICAB

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<strong>BUSINESS</strong> <strong>ANALYSIS</strong><br />

<strong>Time</strong> <strong>allowed</strong> – 3 <strong>hours</strong><br />

<strong>Total</strong> <strong>marks</strong> – 100<br />

[N.B. – The figures in the margin indicate full <strong>marks</strong>. Question must be answered in English. Examiner will<br />

take account of the quality of language and of the way in which the answers are presented. Different<br />

parts, if any, of the same question must be answered in one place in order of sequence]<br />

Marks<br />

1. The Passion, one of the leading supermarket chains in Bangladesh, which has stores in all the major<br />

district towns, adopted the policy of disclosing its key risk issues in the Operating and Financial<br />

Review section of their published annual report.<br />

Requirements:<br />

a. Using your knowledge of super market chains in general, list and comment on the main risks<br />

that Passion faces. 8<br />

b. What method of risk management and internal control are likely to be most appropriate for<br />

Passion in the light of your answer to (a)? 7<br />

2. Happy Products Limited was purchased as part of management buy‐out in 2006 by the existing<br />

management Ahmed and Ali. The company buys cosmetic products from variety of suppliers in<br />

order to supply retailers. Ahmed was the Sales Director and Ali was the Finance Director.<br />

Ali organized the finance by mortgaging both of their houses and borrowing from the banks. He has<br />

continued to deal with the financial and administrative areas of the company whereas Ahmed is<br />

totally involved with the suppliers and customers.<br />

Ahmed was always an excellent sales person and his commitment to customers is next to none.<br />

Most deals are personally done by him and he always maintains excellent relationship with his<br />

customers.<br />

Ahmed has also similar commitment to his suppliers. At the beginning he tried to limit the number<br />

of suppliers, but as the company has grown he has forced to deal with a growing number of<br />

suppliers. Most of the purchases are from China or India. Initial concentration on few major<br />

suppliers has ensured that Happy Products has been able to have exclusive access to some products.<br />

The company buys its products from variety of manufacturers but markets them in its own brand<br />

name. This allows the company to charge premium prices for these products as result of having<br />

created a trusted brand.<br />

The company has gone into strength to strength in the years since the management buy‐out with<br />

revenue increasing on average by over 20% per annum. This has lead to increased number of<br />

suppliers and employee strength from 100 of 2006 to 200. The company has also expanded<br />

physically by taking new head office, new warehouses, investing in computer system to take care of<br />

growing inventories and accounting.<br />

Ahmed is committed to even further expansion but Ali was concerned that the company’s system<br />

and finances cannot keep up with the rate of sales growth and would prefer a period of<br />

consolidation. As an finance person, Ali was happy with the financial controls and performance<br />

measures that has been built into the system, but is concerned that other non‐financial measures<br />

might be just as important, particularly as the company continues to expand.<br />

Requirements:<br />

a. Explain the Ahmed the most common reasons why companies may fail and suggest ways in<br />

which Happy Products could avoid them. 10<br />

b. Using the balance scorecard approached, suggest other non‐financial performance indicators<br />

that Happy Products could use to monitor its overall performance as it continues to expand. 10<br />

[Please turn over]


– 2 –<br />

3. D Ltd. operates in a mature, low‐risk industry and has had a stable level of profit for many years.<br />

Profits after tax for the current year were Tk.120 million and this level of profit is expected to<br />

continue in the future providing the current dividend/retention policy is maintained. The company<br />

adopts a dividend policy based on a dividend payout ratio of 80% and it has just paid a dividend for<br />

the year that has recently ended. However, a newly‐appointed Chief Executive is considering three<br />

new investment strategies will have the same initial investment, they will require different levels of<br />

future investment but will lead to different future growth rates.<br />

The Board of Directors has agreed that if any one of the three new strategies is decided upon the<br />

future investment required will be financed entirely from retained earnings rather than any new<br />

issue of equity. This will entail a reduction in future dividends. Alternatively, the business can<br />

continue its current strategy of high dividend and no growth.<br />

The Board has arranged to meet again in the near future to decide whether to support one of the<br />

proposed strategies or whether to continue with existing strategy of high dividend payments and no<br />

growth. The following figures, which relate to the proposed strategies, will be presented to the<br />

Board at this meeting:<br />

Strategy Dividend payment ratio Growth rate in profits Required return by shareholders<br />

% % %<br />

1 10 8 12<br />

2 30 5 10<br />

3 60 3 9<br />

Requirements:<br />

(a) State, with supporting calculations, what recommendation you would make concerning the<br />

proposed strategies. 8<br />

(b) Explain why the proposed change in dividend policy is likely to be regarded as important by<br />

shareholders. 8<br />

(c) Briefly explain why a company may prefer to fund investment projects by the use of retained<br />

profits rather than by the issue of new equity shares. 4<br />

4. P Ltd. is a wholly‐owned subsidiary of M plc. Although the subsidiary has provided satisfactory levels<br />

of performance, M plc is considering the sale of the subsidiary to another conglomerate. M plc is<br />

experiencing trading problems in other parts of its operations and needs to sell P Ltd. in order to<br />

raise much‐needed finance. The most recent balance sheet of P Ltd. is as follows:<br />

Balance sheet as at 30 November 2009<br />

Fixed assets Tkm Tkm Tk m<br />

Freehold land and buildings at cost 58.5<br />

Less Accumulated depreciation 10.2 48.3<br />

Fixtures and fittings at 8.6<br />

Less Accumulated depreciation 2.9 5.7<br />

Motor vehicles at cost 3.2<br />

Less Accumulated deprecation 1.4 1.8<br />

55.8<br />

Current assets<br />

Stock at cost 49.5<br />

Trade debtors 23.4<br />

Cash at bank 21.5 94.4<br />

Less Creditors: amounts falling due within one year<br />

Trade creditors 25.9<br />

Corporation tax 5.4 31.3 63.1<br />

118.9<br />

Less Creditors: amounts falling due after one year<br />

Debentures 49.0<br />

69.9<br />

[Please turn over]


– 3 –<br />

Capital and reserves<br />

Ordinary Tk.0.50 shares 25.0<br />

Retained profit 44.9<br />

69.9<br />

Extracts from the profit and loss account for the year ended 30 December 2009 are as follows:<br />

Tk. m<br />

Net profit after taxation 10.7<br />

Dividend proposed and paid 3.3<br />

A bid of Tk.3.50 per share for the shares in P Ltd. has been received from L plc. The agreed price<br />

would be paid in shares in the bidding company.<br />

The following details were taken from a financial newspaper concerning the shares of T plc, a similar<br />

business operating in the same industry that is listed on the Stock Exchange and L plc, the<br />

conglomerate company that has made the bid:<br />

2008‐2009<br />

High Low Stock Price ± Dividend (net) Cover (times) Yield (gross) P/E (times)<br />

Tk. 6.40 Tk.5.80 T Tk. 6.15 +5p 12.0p 2.5 2.2 20.5<br />

Tk.10.89 Tk.5.30 L Tk.10.89 +2p 15.0p 3.0 1.5 24.2<br />

An independent valuer has recently estimated the current realizable value of the company’s assets<br />

as follows:<br />

Tk. m<br />

Freehold land and buildings 104.2<br />

Fixtures and fittings 3.5<br />

Motor vehicles 0.4<br />

Stocks 58.0<br />

The balance sheet values of the remaining assets were considered to reflect their net realizable<br />

values. Tax on dividends is at the lower rate of income tax of 10%.<br />

Requirements:<br />

(a) Calculate the value per share of P Ltd. using the following valuation methods: 10<br />

(i) net assets (liquidation) basis;<br />

(ii) dividend yield basis; and<br />

(iii) price/earnings ratio basis.<br />

(b) Briefly evaluate the strengths and weaknesses of each of the share valuation methods set out in<br />

(a) above. 5<br />

(c) Comment on the bid that has been received from L plc and state whether or not the bid should<br />

be accepted. 5<br />

5. A Ltd. (Healthcare) has invested Tk.220,000 over the past two years in the development of a<br />

personal stress‐monitoring device (PSMD). The device is designed for busy individuals wishing to<br />

check their stress levels. Market research that was commissioned earlier in the year at a cost of<br />

Tk.45,000 suggests that the price for the PSMD should be Tk.22 per unit and that the expected<br />

product life cycle of the device is four years.<br />

In order to produce the device, the business must purchase immediately specialist machinery and<br />

equipment at a cost of Tk.300,000. This machinery and equipment has an expected life of four years and<br />

will have no residual value at the end of this period. The machinery and equipment can produce a<br />

maximum of 15,000 PSMDs per year over four years. To ensure that the maximum output is achieved,<br />

the business will spend Tk.50,000 per year in advertising the device over the next four years.<br />

Based on the maximum output of 15,000 units per year, the PSMD has the following expected costs<br />

per unit (excluding the advertising costs above):<br />

Notes Tk.<br />

Materials (1) 6.50<br />

Labour (2) 5.50<br />

Overheads (3) 8.50<br />

20.50<br />

[Please turn over]


Notes:<br />

– 4 –<br />

(1) The materials figure above includes a charge of Tk.2 for a polymer that is currently in stock and<br />

can be used for this project. Each PSMD requires 200 grams of the polymer and the charge is<br />

based on the original cost of Tk.1 per 100 grams for the polymer. It is a material that is currently<br />

used in other areas of the business and the cost of replacing the polymer is Tk.1.50 per 100<br />

grams. The polymer could easily be sold at a price of Tk.1.25 per 100 grams.<br />

(2) The labour costs relate to payments made to employees that will be directly involved in<br />

producing the PSMD. These employees have no work at present and, if the PSMD is not<br />

produced, they will be made redundant immediately at a cost of Tk.230,000. If, however, the<br />

PSMD is produced, the employees are likely to be found other work at the end of the four‐year<br />

period and so no redundancy costs will be incurred.<br />

(3) The figure includes a depreciation charge for the new machinery and equipment. The policy of<br />

the business is to depreciate fixed assets in equal installments over their expected life. All other<br />

overheads included in the above figure are incurred in production of the new device.<br />

The business has a target capital structure of 50% equity and 50% loan capital. The market cost of<br />

equity is 12% and the market cost of loan capital is 8%. The PSMD project has the same level of risk<br />

as that of other projects undertaken and the level of investment required is very small compared to<br />

the size of the business. If the project is accepted, it will be financed entirely by equity.<br />

Ignore taxation.<br />

Requirements:<br />

(a) Calculate the net present value of the project. 15<br />

(b) Calculate the required reduction in annual net cash flows from operations before the project<br />

becomes unprofitable. 5<br />

(c) Comment on your findings in (a) and (b) above. 5<br />

– The End –

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