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Route Development & Destination Marketing - ICCA

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Catchment area development<br />

• 10 Tier 2 cities identified as the catchment area:<br />

- encourage hubbing and transit through Hyderabad<br />

• Direct marketing program with Travel Agents to promote<br />

the new routes<br />

• Seamless transit and facilitation processes<br />

• Promotions in retail and stay options

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