Route Development & Destination Marketing - ICCA
Route Development & Destination Marketing - ICCA
Route Development & Destination Marketing - ICCA
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Catchment area development<br />
• 10 Tier 2 cities identified as the catchment area:<br />
- encourage hubbing and transit through Hyderabad<br />
• Direct marketing program with Travel Agents to promote<br />
the new routes<br />
• Seamless transit and facilitation processes<br />
• Promotions in retail and stay options