Press Releases 2008 - Tesco Phone Shop
Press Releases 2008 - Tesco Phone Shop
Press Releases 2008 - Tesco Phone Shop
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<strong>Press</strong> <strong>Releases</strong> <strong>2008</strong>
Contents<br />
<strong>Tesco</strong> Mobile celebrates anniversary with two major launches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4<br />
Favourite Five Famous Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-6<br />
<strong>Tesco</strong> Mobile Launches New Tariff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7-8<br />
<strong>Tesco</strong> Mobile Slashes Roaming Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9<br />
<strong>Tesco</strong> Mobile ranked number one for Customer Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10<br />
Page
<strong>Tesco</strong> Mobile celebrates anniversary with two major launches<br />
(6 October <strong>2008</strong>)<br />
• New Pay Monthly service launched<br />
• Innovative Pay as you go tariff announced<br />
• Flexible credit rewards for all<br />
<strong>Tesco</strong> Mobile today announces a move to broaden its appeal to millions of <strong>Tesco</strong> shoppers with the<br />
launch of its first ever Pay Monthly service and a brand new flat rate Pay as you go tariff .<br />
The new services offer customers radical alternatives to other tariffs available, providing flexible<br />
credit for customers to spend as they choose on calls, texts and browsing 1.<br />
Both tariffs also offer customers the same flat rates for calls and texts, half price calls and texts to<br />
five favourite numbers and 3 Clubcard points for every £1 spent on credit .<br />
<strong>Tesco</strong> Mobile Pay Monthly<br />
With <strong>Tesco</strong> Mobile’s new contract offering, a customer paying £15 per month, for example, will<br />
receive a bonus of £45, giving them a total of £60 credit . With just a one month pay monthly<br />
contract, the tariff offers maximum flexibility.<br />
<strong>Tesco</strong> Mobile Pay as you go<br />
With <strong>Tesco</strong> Mobile Pay as you go, a customer spending £15 a month on top-up, for example, will<br />
receive a bonus of £30 free airtime, giving them a total of £45 in credit to spend as they choose .<br />
Customers are free to move between tariffs as their phone use changes . Research carried out for<br />
<strong>Tesco</strong> Mobile shows that despite the tough economic climate, consumers see mobile phone use as<br />
essential, and aren’t cutting back on their calls . Allowing customers to swap between Pay Monthly<br />
and Pay as you go allows will give them maximum control of their budget.<br />
Lance Batchelor, Chief Executive Officer of <strong>Tesco</strong> Mobile said:<br />
“We believe that we now have the most flexible and the easiest to use tariffs in the market and are truly a<br />
genuine mobile choice for all.<br />
As a retailer, we know how people like to shop for their mobiles and with the launch of our first every pay<br />
monthly service and our new pay as you go tariff, we plan to be the number one choice for consumers by<br />
focusing on simplicity and great prices.<br />
<strong>Tesco</strong> Mobile’s success is based on listening to feedback from our customers. We aren’t going to force<br />
them to pick and choose from a huge number of complicated tariffs or limit them with bundles of calls<br />
and texts.<br />
We are simply going to give our customers unbeatable rewards of flexible credit which makes us a serious<br />
alternative to the traditional networks.”<br />
3
Editor’s Notes<br />
Pay as you go<br />
Calls<br />
(per min)<br />
Texts<br />
(each)<br />
5 favourite numbers 10p 5p<br />
Fat rate anytime 20p 10p<br />
Top-up and we’ll give you giving you<br />
£10 £10 free £20<br />
£15 £30 free £45<br />
£20 £40 free £60<br />
£15<br />
a month<br />
£20<br />
a month<br />
£25<br />
a month<br />
gives you £60<br />
flexible credit<br />
gives you £80<br />
flexible credit<br />
gives you £100<br />
flexible credit<br />
that’s enough to<br />
call for 600 mins or send 1200 texts<br />
but mix it up how you like<br />
that’s enough to<br />
call for 800 mins or send 1600 texts<br />
but mix it up how you like<br />
that’s enough to<br />
call for 1000 mins or send 2000 texts<br />
but mix it up how you like<br />
About <strong>Tesco</strong> Mobile: <strong>Tesco</strong> Mobile is a 50:50 joint venture between <strong>Tesco</strong> and O2. The company<br />
sells exclusively <strong>Tesco</strong> Mobile branded services in <strong>Tesco</strong> stores across the UK using O2’s technology<br />
and network . The service gives <strong>Tesco</strong> Mobile customers value, simplicity and choice, offering<br />
them supermarket style offers and the chance to earn Clubcard points when buying handsets and<br />
call time .<br />
For further information please contact: Joanna Kinloch at joanna.kinloch@tescomobile.com<br />
or 07770 435943<br />
4
Favourite Five Famous Friends<br />
(23 July <strong>2008</strong>)<br />
Fantasy <strong>Phone</strong>book Poll Topped by British Alpha Males<br />
Chatting about pleasantries and the weather is a thing of the past, with Brits ready to swap PC<br />
chit-chat for a good old-fashioned rant, according to a new survey from <strong>Tesco</strong> Mobile . The poll<br />
reveals that the five celebrities Brits would most like to call from their mobile phone are strongheaded<br />
alpha males, famous for their opinionated views .<br />
Business tycoon Richard Branson tops the chart, with 21 .2 per cent of the vote, followed by<br />
no-nonsense TV presenter Jeremy Clarkson, with 20.8 per cent.<br />
And loud-mouth chef Gordon Ramsay was also in demand for a chat on the mobile, gaining 18<br />
percent of the vote .<br />
The top five fantasy phonebook entries are:<br />
1 . Richard Branson (21 .2%)<br />
2. Jeremy Clarkson (20.8%)<br />
3 . Ant & Dec (19%)<br />
4 . Gordon Ramsay (18%)<br />
5 . Sean Connery (17%)<br />
But despite male TV presenters topping the poll, the research shows that people actually spend<br />
a lot of time on the phone to their mum (11 per cent) . Dads meanwhile are the least dialled<br />
numbers, with only 1 per cent of the vote . And despite living under the same roof, the most<br />
commonly dialled numbers are to other halves (21 percent) .<br />
<strong>Tesco</strong> Mobile has conducted the research to celebrate the launch of a new tariff, which offers<br />
half price calls and texts to customers’ five favourite numbers. Research from <strong>Tesco</strong> Mobile<br />
shows that existing customers make 80% of their calls to five numbers. So from now on these<br />
will cost just 10p per minute for most of their calls, and 5p for texts.<br />
Noel Burrows, Head of Marketing at <strong>Tesco</strong> Mobile, comments; “These results highlighting the<br />
popularity of male celebrities have really surprised us. Whether that’s because they want to hear more<br />
from them, or want the chance to challenge them to a debate, remains to be seen!”<br />
Editor’s Notes<br />
The survey was conducted for <strong>Tesco</strong> Mobile by YouGov, using a representative sample of<br />
2,551 participants .<br />
Further Research Findings:<br />
Overall Favourite Five:<br />
1 . Richard Branson (21 .2%)<br />
2. Jeremy Clarkson (20.8%)<br />
3 . Ant & Dec (19%)<br />
4 . Gordon Ramsay (18%)<br />
5 . Sean Connery (17%)<br />
5
Favourite artists:<br />
1. Kylie Minogue (17%)<br />
2 . Paul McCartney (12%)<br />
3 . Charlotte Church (10%)<br />
4 . Cheryl Cole (8%)<br />
5 . Madonna (7%)<br />
6 .Lily Allen (7%)<br />
Favourite actors / actresses:<br />
1 . Sean Connery (17%)<br />
2 . George Clooney (16%)<br />
3. Keira Knightley (14%)<br />
4 . Helen Mirren (13%)<br />
5 . Brad Pitt (12%)<br />
6. Angelina Jolie (12%)<br />
Favourite Royals:<br />
1 . Prince William (13%)<br />
2 . The Queen (12%)<br />
3 . Prince Harry (11%)<br />
4 . Prince Charles (7%)<br />
Favourite Politicians:<br />
1 . Nelson Mandela (17%)<br />
2 . Gordon Brown (9%)<br />
3 . David Cameron (8%)<br />
4 . Tony Blair (7%)<br />
5 . Margaret Thatcher (7%)<br />
Favourite Business people:<br />
1 . Richard Branson (21%)<br />
2 . Alan Sugar (16%)<br />
Favourite Sports people:<br />
1 . David Beckham (13%)<br />
2 . Lewis Hamilton (10%)<br />
3. Alex Ferguson (6%)<br />
4 . Tiger Woods (5%)<br />
5 . Cristiano Ronaldo (4%)<br />
Favourite TV personalities:<br />
1. Jeremy Clarkson (21%)<br />
2 . Ant & Dec (19%)<br />
3 . Gordon Ramsay (18%)<br />
4. Jonathan Ross (15%)<br />
5 . Simon Cowell (13%)<br />
6 . Terry Wogan (13%)<br />
7 . Davina McCall (13%)<br />
Top 5 numbers people call:<br />
1 . Partner or spouse (21%)<br />
2 . Best friend or mate (15%)<br />
3 . Children (15%)<br />
4 . Mother (11%)<br />
5 . Work colleagues (11%)<br />
6 . Boyfriend or girlfriend (6%)<br />
7 . Father (1%)<br />
8 . Boss (1%)<br />
9 . Mistress or male lover (1%)<br />
About <strong>Tesco</strong> Mobile: <strong>Tesco</strong> Mobile is a 50:50 joint venture between <strong>Tesco</strong> and O2. The company<br />
sells exclusively <strong>Tesco</strong> Mobile branded services in <strong>Tesco</strong> stores across the UK using O2’s technology<br />
and network . The service gives <strong>Tesco</strong> Mobile customers value, simplicity and choice, offering<br />
them supermarket style offers and the chance to earn Clubcard points when buying handsets and<br />
call time .<br />
For further information please contact: Joanna Kinloch at joanna.kinloch@tescomobile.com<br />
or 07770 435943<br />
6
<strong>Tesco</strong> Mobile Launches New Tariff<br />
(9 July <strong>2008</strong>)<br />
• One easy to understand pay-as-you-go tariff<br />
• Half price calls and texts to five favourite numbers -<br />
10p per minute calls and 5p texts to 5 favourite numbers<br />
• 150 free bonus minutes or 500 free bonus texts when you top up £15 in any month,<br />
in addition to top-up<br />
<strong>Tesco</strong> Mobile today announces the launch of an inflation-busting pay-as-you-go tariff, offering<br />
half-price calls and texts to five favourite friends. Existing <strong>Tesco</strong> Mobile customers make 80% of<br />
their calls to five numbers, so this means that they will pay just 10p per minute for most of their<br />
calls, and 5p for most of the texts they send. Other calls will cost 20p per minute and texts will<br />
be 10p each .<br />
The new tariff replaces the four existing call plans, in a bid to make life simpler for customers.<br />
However, existing customers can choose to remain on their current tariff if they wish.<br />
As an additional bonus, customers topping up by £15 or more in any month will receive 150 free<br />
minutes or 500 free texts - this is over and above their £15 top-up.<br />
The free texts and call-time can be used to contact any UK mobile or standard fixed landline<br />
number, regardless of network or time of day . So users won’t face any restrictions on when<br />
they use their bonus time or which networks they call or send texts to, as is the case with some<br />
other providers .<br />
The new tariff has been designed with help from customers, who told <strong>Tesco</strong> Mobile that they<br />
wanted simple, relevant benefits that represent real value for money . Listening to its customers<br />
has earned <strong>Tesco</strong> Mobile its prized status as No . 1 Pay as you go Mobile Provider for Customer<br />
Satisfaction in the UK.*<br />
Customers will also earn 4 <strong>Tesco</strong> Clubcard points for every £1 they top up . The points can be<br />
redeemed in vouchers for anything from discounts on the weekly shop, to days out with the<br />
family at theme parks and attractions, or even Airmiles .<br />
David Taylor, Chief Marketing Officer at <strong>Tesco</strong> Mobile, comments; “Right now, everyone wants to<br />
make their money go further, so we’ve been looking for ways to help our customers save.<br />
While many of us have a long list of contacts in our phones, the reality is that we only call five of them on<br />
a very regular basis. Half-price calls to five favourite contacts will make a big difference to the amount<br />
customers spend on their phone calls.”<br />
Customers can join <strong>Tesco</strong> Mobile by visiting their local <strong>Tesco</strong> store or buying online at<br />
www .tescomobile .com . Top-ups can be made at checkouts in <strong>Tesco</strong> stores, over the phone,<br />
online or at over 100,000 further locations in the UK that carry the top-up logo.<br />
7
Notes to Editors<br />
J.D. Power and Associates <strong>2008</strong> United Kingdom Mobile Telephone Customer Study, based on<br />
3,340 consumer responses, measuring 7 providers about opinions of wireless service subscribers<br />
surveyed in February <strong>2008</strong>. Your experiences may vary. Find out more at www.jdpower.com<br />
About <strong>Tesco</strong> Mobile: <strong>Tesco</strong> Mobile is a 50:50 joint venture between <strong>Tesco</strong> and O2. The company<br />
sells exclusively <strong>Tesco</strong> Mobile branded services in <strong>Tesco</strong> stores across the UK using O2’s technology<br />
and network . The service gives <strong>Tesco</strong> Mobile customers value, simplicity and choice, offering<br />
them supermarket style offers and the chance to earn Clubcard points when buying handsets and<br />
call time .<br />
For further information please contact: Joanna Kinloch at joanna.kinloch@tescomobile.com<br />
or 07770 435943<br />
8
<strong>Tesco</strong> Mobile Slashes Roaming Charges<br />
(1 July <strong>2008</strong>)<br />
<strong>Tesco</strong> Mobile has announced it is reducing charges for customers sending texts or browsing the<br />
internet from abroad in time for those taking a summer holiday overseas .<br />
From 7th July, data roaming charges from within the EU will be reduced to £4 per megabyte.<br />
Customers outside the EU will pay £8 per megabyte.<br />
On 28th July, the price of sending a text message back to the UK from within the EU will fall to<br />
25p from 40p .<br />
Customers will be advised of the new rates by SMS . However, they will not have to opt-in to<br />
receive the price cuts as the new benefits will immediately be made for all .<br />
Noel Burrows, head of marketing for <strong>Tesco</strong> Mobile, commented:<br />
“Last year, <strong>Tesco</strong> Mobile was the first operator to reduce the price of making mobile calls from abroad.<br />
By reducing rates for texting and browsing the internet from abroad before the end of July we’re making<br />
sure that customers will automatically get the benefit in time for their summer holidays.”<br />
Notes to Editors<br />
About <strong>Tesco</strong> Mobile: <strong>Tesco</strong> Mobile is a 50:50 joint venture between <strong>Tesco</strong> and O2. The company<br />
sells exclusively <strong>Tesco</strong> Mobile branded services in <strong>Tesco</strong> stores across the UK using O2’s technology<br />
and network . The service gives <strong>Tesco</strong> Mobile customers value, simplicity and choice, offering<br />
them supermarket style offers and the chance to earn Clubcard points when buying handsets and<br />
call time .<br />
For further information please contact: Joanna Kinloch at joanna.kinloch@tescomobile.com<br />
or 07770 435943<br />
9
<strong>Tesco</strong> Mobile ranked number one for Customer Satisfaction<br />
(7th May <strong>2008</strong>)<br />
J.D. Power and Associates <strong>2008</strong> UK Mobile Telephone Customer Satisfaction Study<br />
It’s official - <strong>Tesco</strong> Mobile is the number one pre-pay mobile telephone provider for customer<br />
satisfaction, according to the J.D. Power and Associates <strong>2008</strong> UK Mobile Telephone Customer<br />
Satisfaction Study<br />
Now in its 11th year, the authoritative industry study measures customer satisfaction with prepay<br />
and contract plans among the leading UK mobile network providers.<br />
<strong>Tesco</strong> Mobile scored particularly high scores for call quality and coverage, cost, handsets and<br />
customer service . The study also found that <strong>Tesco</strong> performs well in satisfying customers through<br />
“green” initiatives, such as efficient handset recycling.<br />
The J.D. Power and Associates study backs up other industry polls that also show <strong>Tesco</strong> Mobile<br />
leading the industry. For example, CFI Group has ranked <strong>Tesco</strong> Mobile as number one for overall<br />
customer satisfaction and telephone customer service for two years running .<br />
A spokesperson for <strong>Tesco</strong> Mobile commented: “<strong>Tesco</strong> Mobile is all about great value and exemplary<br />
customer service, so it’s great news to have such a powerful endorsement to show we’re getting it right<br />
for customers.”<br />
The J.D. Power and Associates <strong>2008</strong> UK Mobile Telephone Customer Satisfaction StudySM is<br />
based on responses from 3,340 pre-pay and contract mobile phone customers throughout the<br />
UK. The study was fielded in February <strong>2008</strong>.<br />
Notes to Editors<br />
About <strong>Tesco</strong> Mobile: <strong>Tesco</strong> Mobile is a 50:50 joint venture between <strong>Tesco</strong> and O2. The company<br />
sells exclusively <strong>Tesco</strong> Mobile branded services in <strong>Tesco</strong> stores across the UK using O2’s technology<br />
and network . The service gives <strong>Tesco</strong> Mobile customers value, simplicity and choice, offering<br />
them supermarket style offers and the chance to earn Clubcard points when buying handsets and<br />
call time .<br />
About J.D. Power and Associates: The European headquarters of J.D. Power and Associates<br />
is located in Guildford, UK. With world headquarters in Westlake Village, California, U.S.A., J.D.<br />
Power and Associates is a global marketing information services company operating in key<br />
business sectors including market research, forecasting, performance improvement, training<br />
and customer satisfaction . The company’s quality and satisfaction measurements are based on<br />
responses from millions of consumers annually. J.D. Power and Associates is a business unit of The<br />
McGraw-Hill Companies .<br />
About The McGraw-Hill Companies: Founded in 1888, The McGraw-Hill Companies (NYSE:<br />
MHP) is a leading global information services provider meeting worldwide needs in the financial<br />
services, education and business information markets through leading brands such as Standard<br />
& Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation<br />
has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information<br />
is available at http://www.mcgraw-hill.com.<br />
10