Jeongdo Hong 130605_65th World Newspaper Congress_Panelist ...
Jeongdo Hong 130605_65th World Newspaper Congress_Panelist ...
Jeongdo Hong 130605_65th World Newspaper Congress_Panelist ...
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HOW TO MAKE NEWS CONTENT VALUABLE
PROFILE OF SPEAKER<br />
JEONGDO HONG (Mr.)<br />
2005 JoonAng Ilbo, Strategy Team<br />
2010 JoongAng Ilbo, COO<br />
2011 JoongAng Media Network, COO<br />
2012 JTBC, Executive Director
ABOUT JOONGANG MEDIA NETWORK<br />
NEWSPAPER<br />
BROADCASTING<br />
PUBLISHING<br />
ENTERTAINMENT<br />
NEW MEDIA<br />
OOPICK.CO<br />
M
WHAT SHOULD WE DO ?
DIGITAL FIRST ?<br />
Internet<br />
Mobile<br />
Blog<br />
SNS
VALUABLE NEWS CONTENT
WHAT MAKES NEWS VALUABLE ?<br />
1 st Frame<br />
Time to Market What Comes Next ?<br />
2 nd Fram<br />
e<br />
Releas<br />
e<br />
Strateg<br />
y<br />
NEWSWIRE<br />
ONLINE<br />
BROADCASTING<br />
NEWSPAPER<br />
Breaking News<br />
Internet News<br />
Video Reporting<br />
In-depth Analysis<br />
Based<br />
on<br />
1 st Fra<br />
me<br />
a<br />
(Releas<br />
e<br />
Strategy<br />
)<br />
PROJECTION<br />
ANALYSIS<br />
PRIOR PLAN<br />
NING<br />
Agenda<br />
Setting<br />
a<br />
(Paid Ite<br />
m)<br />
VALUABLE NEWS CONTENT
EXAMPLE OF VALUABLE NEWS ON PAPER<br />
Ryu Hyun-jin, a rookie starting pitcher of Los Angeles Dodgers<br />
pitches two-hit shutout against the Los Angeles Angels<br />
a<br />
(May 29, 2013 at 2:21 p.m. Korean standard time)<br />
May 29, Afternoon May 29, Evening May 30, Morning
EXAMPLE OF VALUABLE NEWS ON PAPER<br />
About Next Story<br />
About Repeated Story<br />
VS<br />
Ryu’s mental training history a<br />
t his pro league career in Kore<br />
a<br />
(quoted by the former manag<br />
er)<br />
Interview with Ned Colleti, ge<br />
neral manager of Dodgers, ab<br />
out his interest in another Kor<br />
ean players<br />
Analysis of the game result<br />
and Ryu’s pitching again
NECESSARY ACTIONS FOR CREATING VALUES<br />
1) Changing Editor’s Perspective 2) Establishing Infra. for Reporters 3) Integrating News Production Process
1) CHANGING EDITOR’S PERSPECTIVE<br />
NEWS<br />
FEED<br />
NEWS AG<br />
ENCY<br />
ONLINE<br />
NEWS<br />
OPINION<br />
Comprehensive Approaches<br />
SOCIAL<br />
RESPONS<br />
E<br />
Considering Release Strate<br />
gy<br />
(1 st Frame)<br />
Planning Paid Agenda<br />
(2 nd Frame)
2) ESTABLISHING INFRASTRUTURE FOR REPORTER<br />
S<br />
NEWSPAPER COMPANY<br />
POLITICS<br />
NATIONAL<br />
BUSINESS<br />
CULTURE<br />
• Completed Projec<br />
t DB<br />
• Regional Informati<br />
on<br />
• Industry Informati<br />
on<br />
• Company Networ<br />
k<br />
• Past Articles & Imag<br />
es<br />
• Statistics Informatio<br />
n<br />
• Academic Research<br />
es<br />
• News Source Netw<br />
ork<br />
Supporting New Project Launching<br />
Saving Time & Efforts of Reporters
2) ESTABLISHING INFRASTRUTURE FOR REPORTER<br />
S<br />
KMS: Knowledge Management System
3) INTEGRATING NEWS PRODUCTION PROCESS<br />
Smart Phone<br />
ISSUES<br />
(NEWS ITEM)<br />
TEXT<br />
+<br />
IMAGE<br />
+<br />
VIDEO<br />
Tablet<br />
PC<br />
Television<br />
Paper
3) INTEGRATING NEWS PRODUCTION PROCESS<br />
<strong>Newspaper</strong> Newsroom<br />
Integrated Newsroom<br />
Broadcast Newsroom
VIRTOUS CIRCLE OF NEWS DISTRIBUTION<br />
Meeting customer wants and needs<br />
Producing valuable contents<br />
CUSTOMER<br />
PRODUCER<br />
Consuming high-quality contents<br />
Paying for value of contents
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