iPad : a disruptive innovation - WAN-IFRA
iPad : a disruptive innovation - WAN-IFRA
iPad : a disruptive innovation - WAN-IFRA
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Some elements on advertising<br />
- $50 CPM for the USA Today <strong>iPad</strong> application against $10 for the<br />
banners on the web site.<br />
- First statistics show a clic rate of 15% (150 times the average of a<br />
web ad)<br />
- Apple iAds launched on 1 st of July. Target is 50% of market share on<br />
mobile. Performance is still measured by the clic rate.<br />
(Nieman journalism Lab)<br />
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