iPad : a disruptive innovation - WAN-IFRA

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The “Jesus” tablet - “the Press life-belt” WRONG! - “<strong>iPad</strong> and the Web are not related” - Better to learn to swim in the digital troubled waters than to wait for a life-belt - The <strong>iPad</strong> makes the web more accessible on mobile than any other previous device 4
A long history ... 5
Page 1 and 2: iPad : a disruptive innovation WAN-
Page 3: Magical? Steve Jobs:“A magical an
Page 7 and 8: 2010: the iPad 7
Page 9 and 10: Back to 2002 Display of new tablet
Page 11 and 12: Life in black and white © AFP PHOT
Page 13 and 14: Question? Why tablet makers have so
Page 15 and 16: Disruptive innovation cf. The innov
Page 17 and 18: What's next? HP Slate at Las Vegas
Page 19 and 20: eEducation 19
Page 21 and 22: Features : a new way of reading 21
Page 23 and 24: Features : stunning pictures 23
Page 25 and 26: Enhance pictures, brightness contro
Page 27 and 28: Geolocalisation of content 27
Page 29 and 30: Readers engagement 29
Page 31 and 32: eAdvertising 31
Page 33 and 34: For eCommerce 33
Page 35 and 36: Some stats ● Twice more men than
Page 37 and 38: Benefits and drawbacks - The applic
Page 39 and 40: “print” model 39
Page 41 and 42: The web “pure-players” 41
Page 43 and 44: Wired (Conde Nast) June 2010 43
Page 45 and 46: Wired: interactive ads 45
Page 47 and 48: HTML5 websites 47
Page 49 and 50: The user experience “It means we
Page 51 and 52: cooking : epicurious 51
Page 53 and 54: The web-iPhone-iPad coherence 53
Page 55 and 56:
iPhone and iPad convergence ● App
Page 57 and 58:
Business models : try and error 57
Page 59 and 60:
Provisional conclusion - The iPad w
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iPad : a disruptive innovation - WAN-IFRA

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