3 - TP: T I E R II - Indian Institute of Management, Ahmedabad

3 - TP: T I E R II
Senior Management Programme
August 2 - 22, 2009

3-Tier Programme for
Management Development
The 3-TIER concept
The 3-Tier Programme, the first set of executive courses designed,
developed, and offered by IIMA, is an operational form of the following
management philosophy:
• Managerial effectiveness is enhanced if managerial competence and
skill development activity is viewed in the perspective of the entire
organization.
• Organizational growth and development is facilitated if executives
are exposed to learning opportunities and experiences that simulate
activities and responsibilities of teams in organizations.
• Process of change is accelerated and sustained when interventions
on managerial skills are initiated simultaneously at several levels.
Operationally, 3-TP is a set of three executive courses designed to
meet the developmental needs of middle, senior, and top executives
of medium and large organizations.
The programme emphasizes the problem-solving approach – the process
of defining problems, specifying objectives, generating criteria, developing
alternative courses of action, and choosing the best alternative
in an uncertain environment. Additionally, the programme develops
leadership skills of coordination, motivation, inspiration and suggests
measures of monitoring and controlling processes and functions.
The 3-Tier Programme which is being offered for the 48th time, has so
far attracted over 9,600 participants from public, private, and government
sector organizations.

For Whom
This programme is designed for senior executives of
medium to large public and private sector organizations
who are above 35 years in age, have more than 10
years of managerial experience, are in general management
positions reporting to top management, or are
currently heading a functional department.
Objectives
The objectives of the programme are to:
• enable participants to view various functions of
management in today’s rapidly changing global
economy
• help participants in developing an outlook of a SBU
head that requires integration of an organizational
strategy with functional strategies in various areas
of management
• sensitize participants to key contemporary concern
areas like internationalization of business, quality
and customer orientation and governance

Modules
T I E R II
Senior Management Programme
August 2-22, 2009
Contents
The programme is divided into several interdependent modules, each of which focuses on a different
aspect or function of management from a senior management perspective. Most of the modules
emphasize managerial decision making. The last phase of the programme is designed to help participants
apply their learning from the modules to a real life situation.
Computer and Information Management
• Emerging trends in technology
• Use of IT for strategic decisions
Corporate Finance and Financial Markets
• Understanding corporate investment and
financial decisions
• Functioning and role of financial markets
Decision Analysis
• Problem structuring and analysis
• Dealing with uncertainty
Economic Environment and Policy
• Framework for understanding the macroeconomic
environment
• Elements of fiscal and monetary policies
Financial and Cost Accounting
• Analysis of financial statements
• Costing for managerial decisions
Human Resource Management
• Emerging trends in human resource management
• Managing human resources for enhancing
performance
Managerial Communication
• Upward, Downward and Lateral Communication
• Managing Meetings
Marketing Management
• Customer value creation
• Product market choice imperatives
Operations Management
• Organizing operations for efficiency and
effectiveness
• Quality management and assurance
Organizational Processes
• Management of change
• Managing competencies
• Leadership and team building
Corporate Strategy
• Managing growth and diversification
• Mergers, acquisition and valuation
Corporate Governance
• Emerging structures for better governance
• Role of the board and board committees in
governance
Pedagogy
A mix of pedagogical tools – cases, lectures, discussions,
presentations, audiovisuals, and experiential exercises
will be used. A typical day would include about
four hours of classroom sessions and about six
hours of group work and preparation for classroom
discussions.

Faculty
Prem Chander
Fellow (IIMA)
Rajanish Dass
Fellow (IIMC)
Ravindra H Dholakia
Ph.D. (MSU)
Shailesh Gandhi
B.E. (Gujarat), Fellow (IIMA)
Diptesh Ghosh
Fellow (IIMC)
Parvinder Gupta
Ph.D. (IIT, Kanpur)
Asha Kaul
Ph.D. (IIT, Kanpur) Coordinator
Pradyumana Khokle
Fellow (IIMA)
Abraham Koshy
Fellow (IIMA)
S Manikutty
Fellow (IIMA)
Saral Mukherjee
Fellow (IIMC)
Ajay Pandey
Fellow (IIMA)
Biju Varkkey
Fellow (NIBM, Pune)
J R Varma
PGDM (IIMA), AICWA,
Fellow (IIMA)
Venue and Accommodation
The programme will be held at the Indian Institute of
Management Vastrapur, Ahmedabad. Participants get
full board and air-conditioned, single room accommodation
at the Management Development Centre.
Fee
Rs. 250,000 per participant from SAARC countries
including India and US$ 8,500 for participants from
other countries. The fee covers tuition charges, teaching
material, full board, and lodging.
Fee for the programme can be paid by a Demand Draft,
payable at Ahmedabad, India or a pan India cheque
payable at par. The cheque or draft should be in favour
of “Indian Institute of Management, Ahmedabad.”
Fee can also be paid through Electronic fund transfer.
The details are:
1. For credit to Savings Bank A/c
No.032010100040460,
IIM, Ahmedabad Axis Bank,
Vastrapur Branch (RTGS Code: UTIB0000032)
2. Name of Remitter:________________
(Please mention the name of the sponsoring organization)
3. Purpose of Remittance: 3-TP: Senior Management
Programme
4. IIMA Permanent Account Number (PAN):
AAATI1247F
Please do inform us about the transfer with full details
so that we can connect the same.
The Institute will refund the fee only if a request for
cancellation is received at least 15 days ahead of the
start of the programme.
Discount
Early Bird Discount: Nominations received with payments
on or before July 11, 2009 will be entitled to an
early bird discount of 10%. Early submission of fee and
nomination does not, however, guarantee acceptance
of application.
Group Discount: Any organization sponsoring five or
more participants to a programme will be entitled to a
discount of 10% on total fee payable, provided that at
least five participants actually attend the programme.
At the time of submission of nomination forms, sponsors
are requested to pay the full fee. Applicable
discounts will be given on completion of programme
through refund cheques.
Organizations can avail themselves of both the discounts
subject to a maximum overall discount of 15%.
Income-tax Exemption: Sponsors are requested not to
deduct any tax at source. The Institute will present to
the sponsors a copy of the exemption certificate issued
by the Income-Tax Department.
Nominations and Inquiries
Nominations should reach the Manager - MDP latest
by July 18, 2009. Organizational sponsorship is generally
required, but can be waived in case of exception,
the participant is likely to gain significantly from the
programme for personal improvement, or greater
job effectiveness. A formal acceptance letter will be
sent to selected participants subject to approval by
programme faculty.
For nomination forms and further information, please
contact:
Manager - MDP
Indian Institute of Management
Vastrapur, Ahmedabad 380 015
Phone: 91-79-6632 4071-7, 91-79-6544 9057
Fax: 91-79-2630 0352 (MDP)/2630 6896 (General)
email: mdp@iimahd.ernet.in
website: www.iimahd.ernet.in/mdp
Alumni Association
Participants will become members of the IIMA Alumni
Association on completion of the programme. The
alumni enjoy certain benefits with regard to the Institute’s
publications, facilities, and activities.

Indian Institute of Management, Ahmedabad (IIMA), was set up by the Government of India
in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961.
The Institute provides education, training, consulting, and research facilities in management.
The Institute conducts the following major programmes:
• Two-Year Post-Graduate Programme in Management (equivalent to MBA)
• Two-Year Post-Graduate Programme in Agri-business Management (equivalent to MBA)
• Fellow Programme in Management (equivalent to Ph.D.)
• One-year Post-Graduate Programme in Management for Executives (PGPX, equivalent to MBA)
• One-year Post-Graduate Programme in Public Management and Policy (PGP-PMP, equivalent to MBA)
• Management Development Programmes (MDPs) for industry, business, agricultural and rural sectors, and
public systems covering education, health, transport, and population. In the last 48 years, over 44,000
managers have participated in various MDPs.
• Faculty Development Programme for teachers in universities and colleges.
The Institute has about 91 faculty members working in the following management areas and sectors:
Disciplinary Areas v Business Policy • Communications • Economics • Finance and Accounting •
Marketing • Organizational Behaviour • Personnel and Industrial Relations • Production and Quantitative
Methods
INTERDISCIPLINARY CENTRES AND GROUPS v Centre for Innovation, Incubation, and Entrepreneurship
• Centre for Infrastructure Policy and Regulation • Centre for Management in Agriculture • Centre for
Management of Health Services • Centre for Retailing • Computer and Information Systems Group • Faculty
Development Centre • Gender Resource Centre • IIMA-Idea Telecom Centre of Excellence • Insurance
Research Centre • Public Systems Group • Ravi J. Matthai Centre for Educational Innovation
Kasturbhai Lalbhai Management Development Centre (KLMDC) located on the IIMA main campus and
International Management Development Centre (IMDC), located on the new campus, provide an academic
and learning environment for participants of the Management Development Programmes. All rooms at
KLMDC and IMDC are air-conditioned and have internet connectivity. They have separate dining halls, a
reading lounge, classrooms and auditorium (with audio-visual and computer projection facilities), syndicate
rooms, computer lab. The campus is wi-fi enabled. Recreation facilities exist for indoor and outdoor games
(badminton, TT, carom, chess, volleyball and cricket). Participants can also take advantage of the Institute’s
library.
MDP/09-10/2K