Hazal Balasar Portfolio

PORTFOLIO

HELLO!
I am Hazal Balasar,I studied industrial
design.After years of school; All I know is
that; I love design not necessarily
“to design” but more like how it changed
the way i see the world ,I love learning
new stuff that are again not necessarily
important, I love living the life,I love
listening to people and see what they have
to say, I love traveling, and I really love to
study at BRAND SCHOOL.
In this portfolio you will find my CV,4
selected work of mine that i believe tells
about how i see design, life and everything
else.

CV
EDUCATION
Süleyman Demirel Anadolu Lisesi 2003-2007
Jacksboro High School 2007-2008
As an AISE exchange student in Texas/USA
Anadolu University, School of Industrial Arts 2008-2013
Industrial Design major, in Eskisehir
L’école de Design Nantes Atlantique 2009-2010
As an ERASMUS exchange student in Nantes/FRANCE
WORKSHOPS & ORGANIZATIONS
EXHIBITOR@ Salone Satelite Milano Design Week 2009
“Wishes of 20th Century”
WORKSHOP@ Principles of Creative Process 2009
A 2 days workshop by Hakan Gencol
WORKSHOP @ Ecocontainer EXPO Atlantique 2010
3 days of workshop for Nante’s EXPO Center, which we
participated teams of 2.
EXPERIENCE
INTERNSHIP @ Production Workshops 2008
Ceramic, wood, and metal workshops of school
INTERNSHIP @ Bun Design Istanbul 2009
Worked for graphic and product design projects
INTERNSHIP @ Dream Design Factory Istanbul 2010
Asistant for organization management primarily
Belgium based design event Human Cities Festival and
also Istanbul Design Week.
www.ddf.com.tr www.idw.com.tr www.humancities.eu
INTERNSHIP @ ProMateria Design Consultancy 2011
With the ERASMUS Internsip Program, I made an
internship in Belgium Brussels. My responsibility was to
create visual identities, curating and setting up design
events and conducting design research
GRADUATION @ KALE Seramik 2012
For the graduation project we run our projects in
collobration with the industry. I worked with Kale on a
user experience focused project,
CO-FOUNDER @WE ARE Handmade Designer Stuff 2013
Studio and workshop that designs and creates
handmade products, with sophistication and a dislike
for the ordinary.
COMPUTER SKILLS
WORKSHOP @ Arabesque, Grotesque Workshop 2011
A workshop by Ali Bakova held in KTM
EXHIBITOR @ Innovation Week Turkey 2012
My Graduation project with Kale Seramik was exhibited
at the event with my school’s other selected projects.
SEMINAR @ Entrepreneurship Seminar for Youth 2013
A seminar by Ozan Sonmez at Anadolu University
SPEAKER@ FEYZ Overdose in Creative Industries 2013
We were invited to Anadolu University Design Club’s
event as WE ARE
TRAINING @ Entrepreneurship Programme 2013
KOSGEB 2 weeks certificate programme by ATO
(Ankara Ticaret Odası)
CERTFICATES
Jacksboro High School Diploma 2007
Jacksboro High School Honor Roll 2007
Anadolu University Honor Roll 2008
Salone Satellite Participation Certificate 2009
LANGUAGE SKILLS
English Advanced
French Beginner
Rhinoceros Hypershot Adobe Illustrator Google Sketch Up
Autocad
3ds Max
Adobe Photoshop Microsoft Office
INTERESTS
Design Thinking
Photography
Graphic Design
Event Design
Origami Folding
Pschology
Blogging
Sewing

WE ARE
handmade designer stuff

WHAT IS IT?
"WE ARE" is a design project which was run by me
and Elif L.Çakır.
We designed the whole brand together including
the logo, packaging, patterns and the products.
MOTTO
“WE ARE” is an Eskişehir based studio and
workshop that designs and creates handmade
products, with sophistication and
a dislike for the ordinary.
WE LOVE colours, nature, patterns, experience,
details, laughing and making people laugh.
We can’t save the world, but with our products
but We can bring pleasure to it.
HAZAL BALASAR+ELİF LÜTFİYE ÇAKIR

....
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR

OUR LOGO
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
2012
LOGO ON BLACK
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
....
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
2012
LOGO ON WHITE
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
2012
COLOR COMBINATIONS
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
....
Handmade Designer Stuff
WE ARE
HAZAL BALASAR + ELİF LÜTFİYE ÇAKIR
2012
2012
2012
2012

SUB-LOGOS
"WE ARE" has concepts, a new one of which is published every two-three months. Each concept has its own
sub-logo.
....
Handmade Designer Stuff
WE ARE
SIMPLE
....
Handmade Designer Stuff
WE ARE
GEOMETRIC
....
Handmade Designer Stuff
WE ARE
IN LOVE
2012
2012
2012
COLOUR CHART
TYPEFACE
Pantone Process Black
Pantone 1795
Pantone 7402
Pantone 133-16C
primary typeface
Berlin Email Serif
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
secondary typeface
Agency FB Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890
BUSINESS CARDS
Hazal Balasar
Co Owner-Designer
Elif L. Çakır
Co Owner-Designer

TARGET USER
We wanted to reach people who;
seeks for unique items
appretiates handmade products
actively uses internet shopping
above avarage income
interested in design products
STRATEGY
Make user feel unique in every way. (not only the
product’s itself, but also by the production method,
packaging etc.)
Make user feel sense of belonging to the brand
through both product, and social media.
Start a new collection with new prints every other
month to stay fresh. (weare in love, weare animals,
weare aliens...etc.)
Stay connected.

PACKAGING

SOCIAL MEDIA

FEYZ
Last but not least. We were invited to the event
that was created by Anadolu Univesity’s design
club. We had a chance to talk in the same session
with Umut Kart and Ali Gürevin. It was a really nice
experience; to inspire some people maybe even
encourage in a way.

SEREIN
bachelor project

WHAT IS IT?
“Serein” is collobration project that was run by
both Anadolu University and Kale Seramik.
The world has changed, so has our lives. We live
in a faster life where we developed new habits. We
are now in need of instant relaxations as well as
we need a gap from the life. But “having a bath” is
loosing its meaning, while “having a shower” is not
enough.
“Serein” offers 3 new ways of use to user. It is a
set of 2 with the washbasin.

BRIEF
The innovative bathroom collection prototype
which will have the consumer live concepts as
bathroom ritual and well being. Among the
expected aspects of the product in the project are
to match the needs of the user for the next 5 years
based on anticipation and to increase the effects
of technology on a spiritual level.
In a design project, bathroom components and
constituents need to be designed in a particular
way as if to form a team.
And the key words are purification, well-being,
and innovation.
ADVISOR (University) :Füsun CURAOGLU
ADVISOR (Firm) : Gözde TUFEKCI MERCAN
PROJECT DEFINITION
The main aspect of the project is to bring forth
quality and convenience to the consumer’s life in
an innovative way. Along with this, one other
aspect of the project is to provide the costumer
with an experience based solely on purification
and relaxation within the confines of the bathroom
area. In order to create this atmosphere, the
bathroom components are anticipated to be
designed as a set.
By the definition of the project, Radical Neutrality
concept can be used as a guide as it is anticipated
to be the next bathroom trend in the near future.
Main aspects of the movement are modernity and
renovation. Lines and forms are kept smooth and
firm while high-tech approach is adopted. Moreover,
natural resources such as wood and stone
are used in their most modern state. Purification
built on opacity is the key word for the project.

RESEARCH AND ANALYSYS
PEOPLE DON’T TAKE A BATH ANYMORE, BUT
TAKING A SHOWER IS NOT THE ANSWER FOR THE
ULTIMATE RELAXATION EITHER.
WHAT IS IT WE NEED?
After reseaches on 5 years based future we
come to the conclusion that bathtubs has lost its
function. Especially on a cultural based point,
(according to the interviews with 20 women)
Turkish women mostly do not think bathtubs are
hygienic, it doesn’t go further than being “something
to clean hard once in a while”.
But yet again ,they insist on keeping their habits
of “taking a bath” in their shower cabins. The
design problem was, is it possible to create a new
typologhy for new needs, and behaviors?
5 SENSES
To provide a stronger sense of feeling, we should
touch more than one sense. The sound and the
smelling are as important as a visual experience.
So we decided to play with the materials in order
to create a new experience
KEYWORDS
RESOURCES
DESIGNING FOR COMFORT
Richard B. Hayter, Ph.D., P.E. Kansas State University
Manhattan, KS, US
A STUDY ON MODERN BATHROOM THROUGH
SANITARY WARE AFTER THE NINETEENTH CENTURY
Gülsüm Baran, METU, May 2010
WELL-BEING, DESIGN AND WELL-BEING OF DESIGN
Alastair Fuad-Luke founder and chairman,
Loughborough University, 24 September 2003
TÜRKIYE’YI ANLAMA KLAVUZU
Doç. Dr. Halil Nalçaoğlu ,İstanbul Bilgi Üniversitesi
Medya ve İletişim Sistemleri Bl. / Y. Lis Prog.
TÜRKİYE’Yİ ANLAMA KILAVUZU
Yaşam Tarzları ve Eğilimler Lpsos KMG, 2005/2009
EFFECTS OF TURKISH LIFE CULTURE ON TRADI-
TIONAL TURKISH HOUSES
Kemal YILDIRIM*,M.Lütfi HİDAYETOĞLU**
Yeni bir toplu konut yerleşmesinde “güvenlik
duygusunun” değerlendirilmesi
Suat APAK*, Gökhan ÜLKEN, Alper ÜNLÜ
İTÜ Mimarlık Fakültesi, Mimarlık Bölümü, 80191,
Taksim, İstanbul
MAHREMIYETIN SINIRLARI, YARARLI AYRILIMLAR
Raphael Cohen-Almagor ,University of Haifa, Israel
MAHREM
Elif Şafak
SIRADA NE VAR? YAKIN GELECEĞİN TRENDLERI
İra Matathia/ Marian Salzman MEDİACAT KİTAPLARI
KÜLTÜR KODU
Clotaire Rapaille FGP YAYINCILIK

PATTERNS
Water pressure to neck
provides a sense of
relaxation.
People find the sound of water
hitting the stones is really
calming.
People tend to just dip their feet
to water.
Sitting under the water, The
senseof water pouring from a
higher level also makes
people relax.

TARGET USER
TARGET: Group A and B, Final Consumer
TARGET DEFINITION: Lives metropolitan lifestyle, in
addition to this seeks a sense of nature and
purification,uses technology constantly and
consciously, and regularly works out.
MOODBOARD
KEYWORDS:Well-being, Purification, Relaxation,
Stress-free, Radical Neutrality, Sense, Eastern,
Calming,

WASHBASIN
Two different installation is possible for washbasin.
While one is suggesting two individual space for
users, the other installation creates a common area
between sinks. It totally depends on what user prefers.

THE TUB
SUGGESTIONS FOR DIFFERENT BATHROOM INTERIORS
HOW TO USE
LAYING DOWN JUST FOR THE FEET QUICK SHOWER

WASHBASIN
MODEL MAKING 1:1
THE JURY
After almost a 4 months progress we present
our work to a jury of academics ,designers, firms
and students.. My project was one of the selected
bachelor projects to be exhbited in Innovation
Week Turkey 2012.

BİSİKLET

TARGET USER
Women mid 20’s to 40’s
Women who actively use bike in the city
BEHAVIOR and PROBLEMS
Women they shop, they talk on the phone a lot,
they usually multitask, they dress well. They get
bored, they love to chage themeselves and their
surroundings.
Their bikes can not usually keep up with them,
MOOD AND TRENDS
Keywords: Elegant, timeless, basic, raw materials,
Customisable, detailed

THE IDEA
The main idea behind the bicycle was to create a
timeless bike for women that would mean morethan
a transportation item for them. Maybe a bike
that could become what car is for men.
Women inclined to change, follow the fashion
and stay updated. So is the bike. I designed leather
parts (the seat, handles and the bags) changable,
easy to install so women can customize their bike
when the parts got old, when she got bored or a
little depressed, or maybe just for the event to
make her bike fit her outfit.
Every season The Bike is supposed to launch a
new set, in season’s colours.

PACKAGING
BISIKLET
leather accesories
x2
PANTONE P 57

COLOUR OPTIONS
BLACK
WHITE
DETAILS
DOUBLE FRONT BAGS
There are 2 front bags on the bike.Both
leather. One is regular bag to keep stuff
safe. Other facing the user to keep her
stuff thatneeds while iding her bike like
cell phone, or money etc.

BACK SEAT
Wooden back seat can turn into a surface
to carry rather big packages. It opens,
doubles the area and can be locked with
the leather safety belts.
COPPER
Following the trends. For the joining
details, i used a special stainless copper
alloy. Which is also strong.
SHAFT DRIVE
Setting free women from chains. It is
important for a women to have a neat and
clean outfit. We dont want to risk it with
chains. So shaft drive is used instead.

PROMATERIA
creative design consultancy

WHAT IS IT?
"Established in 1999, Pro Materia creates an
efficient framework around contemporary design
projects in order to support designers and
companies reaching their goals and to promote
them with a long term vision."
Pro Materia creative design concultancy based in
Brussel/ BELGIUM
During my internship at Pro Materia in 2011, my
responsibility was to create visual identities, build
brands, curating and setting up design events and
conducting design research for Pro Materia and TL
Magazine. Look below for the further information
and few project samples.
http://www.promateria.be/
http://old.humancities.eu/
http://www.tlmagazine.be/en
http://www.glassistomorrow.eu/
http://www.commercedesignbrussels.be/fr/-
sur-commerce-design-brussels
http://www.pulsceramics.com/exhibitions/living-with-ceramics/press/

LIVING WITH CERAMICS
DIGITAL INVITATION & FLYER
LIVING WITH CERAMICS
Cathy Coëz in conversation with
Wouter Dam|Morten Løbner Espersen
Louise Hindsgavl|Ann Van Hoey
Steen Ipsen|Bodil Manz
Opening continues
Saturday 10/09/2011 18.00–20.00
AMPERSAND HOUSE AND GALLERY
Tasson Snelstraat 30 Rue Tasson Snel,B-1060 Brussels
Exhibition 10/09/2011 - 15/10/2011
Wednesday to Saturday 13.00 - 18.00
For more see www.ampersandhouse.com
Living with Ceramics is an event organised by Ampersand House, Puls
Gallery and tl.mag within the Design September Festival in Brussels.
www.tlmagazine.com
Ann Van Hoey
LIVING WITH CERAMICS
Opening commences
Saturday 10/09/2011 16.00–18.00
Gustavo Pérez
PULS CONTEMPORARY CERAMICS
Kasteleinsplein 4 Place du Châtelain,B-1050 Brussels
Exhibition 10/09/2011 - 15/10/2011
Wednesday to Saturday 13.00 - 18.00
For more see www.pulsceramics.com
Living with Ceramics is an event organised by Ampersand House, Puls
Gallery and tl.mag within the Design September Festival in Brussels.
www.tlmagazine.com

COMMER DESIGN DAY BANNERS & LAYOUTS
COMMERCE DESIGN DAY
RETAIL DESIGN NOW!
Lundi 26 septembre 2011
De 9h30 à 18h
Explore the five senses
COMMERCE DESIGN DAY
PROGRAMME
09h30-10h00
Accueil - Studio 1, Flagey
13h00-13h30
Témoignage Cook & Book – Alain Friant,
Delacroix & Friant & Cedric Legein, Cook & Book
FLAGEY – Studio 1
Place Sainte-Croix
B-1050 Bruxelles
www.flagey.be
10h00-10h15
Introduction de Commerce Design Brussels et
du réseau des villes Commerce Design –
Lise Coirier, Pro Materia
13h30-14h30
Lunch
ORGANISATEURS
Lise Coirier
Directrice Pro Materia
www.promateria.be
Jean de Gheldere
Directeur Design September
www.designseptember.be
INFORMATIONS & INSCRIPTIONS
Jasmijn Verlinden
Project coordinator Pro Materia
jasmijn@promateria.be
Rue Notre-Dame-du-Sommeil 2
B-1000 Bruxelles
T. +32 2 768 25 10
www.commercedesignbrussels.be
Commerce Design Award a été lancé en 1995
par la ville de Montréal (Canada).
Il a servi d’outil stratégique pour la ville et ses
commerces afin de révéler les bénéfices d’un
design de qualité réalisé par des professionnels
qualifiés dans les plans d’aménagement de ces
espaces.
L’initiative a directement été suivie par d’autres
villes dans le monde (Saint-Etienne, Marseille,
Lyon, Nantes, Luxembourg, Eindhoven, ...), dont
Bruxelles, qui a organisé la deuxième édition de
Commerce Design Brussels en 2010-2011,
initiée et coordonnée par Pro Materia et Design
September, avec le soutien de la Ville de
Montréal, de la Région de Bruxelles-Capitale,
d'Atrium, de Brussels Louise et de partenaires
institutionnels et privés.
10h15-10h30
Introduction et remise du Prix du Public -
Ministre Benoît Cerexhe, ministre de
l’Économie et de l’Emploi en Région de
Bruxelles-Capitale
10h30-11h00
Marketing olfactif - Patrick Castelain,
Scents Europe
11h00-11h30
Hugues Lefèvre, AGC Glass Europe
11h30-12h00
Pause
12h00-13h00
Nathalie Auzépy & Arnaud Piedcocq
N.A.dS, brand design & pop up stores in
Paris (Guerlain...)
14h30-15h30
Case-studies retail design -
Audrey Lavielle & Alexandre Anzo,
Alchimie Studio
15h30-16h00
Retail Design & Experience Economy(PhD) -
Ann Petermans,
Provinciale Hogeschool Limburg
16h00-16h30
Pause
16h30-17h00
Témoignage Pantone Hotel, Tenbosch House &
L’Antichambre - Michel Penneman
17h00-17h30
Experience economy: best practice examples –
Sara Pieters
INSCRIVEZ
VOUS!
banners
COMMERCE DESIGN DAY
FLAGEY, 26 septembre 2011
FICHE D’INSCRIPTION
Nom, Prénom
Téléphone, GSM
Société, Profession
Adresse email
Adresse
Numéro de TVA
Je réserve
1 place pour le colloque COMMERCE DESIGN DAY du 26 septembre 2011
€ 150,00 HTVA -Prix académique (universités, hautes études...) : 75 € (groupe de 5 pers. : 30 €/pers.)
places pour le colloque COMMERCE DESIGN DAY du 26 septembre 2011
x € 150,00 HTVA =
x € 75,00 HTVA = / groupe 5 pers x 30 €/pers HTVA =
Réduction 15%:
(Notez le nom de votre société)
(pour membres et partenaires)
Le virement doit être effectué sur le numéro de compte Dexia 068-2326472-51
(IBAN BE 75 0682 3264 7251, BIC GKCCBEBB) au plus tard le 20 septembre 2011.
Date et signature
Remplissez ci-dessus vos coordonnées et
envoyez ce bon signé à Pro Materia asbl
*FACTURATION: une facture vous sera adressée dès
réception du paiement.
Par la poste: Rue Notre-Dame-du-Sommeil 2, 1000 Bruxelles
*ANNULATION: une éventuelle annulation sera prise en compte si
ou par fax: +32 (0)27 68 25 10
elle nous est communiquée par écrit au plus tard le 20 septembre 2011.
COMMERCE DESIGN DAY
RETAIL DESIGN NOW!
REGISTER NOW!
www.commercedesignbrussels.be
WHEN?
Monday 26th September 2011
9:30 - 18:00
WHERE?
FLAGEY – Studio 1
PRICE?
150€ (lunch included)
ou par email: jasmijn@promateria.be
Au-delà de ce délai, le droit d’inscription restera dû.
WHEN?
WHERE?
Monday 26th September 2011
at 9:30 - 18:00
FLAGEY – Studio 1
Place Sainte-Croix B-1050 Bruxelles
www.flagey.be
REGISTER NOW!
www.commercedesignbrussels.be
COMMERCE DESIGN DAY
RETAIL DESIGN NOW!
Explore the five senses

Alvar Aalto for Iittala | Clear Vases | 1936
STACK-
ABILITY
Joon&Jung | The Natural Speaker | 2011
Muuto | I’m Boo
De Intuïtiefabriek (The Intuition Factory) | Metropolis
Ability of being stacked.
“The details
are not the details.
They make the design.”
-Charles Eames
Wasara | Tableware | 2009
Orientation on standards.
Lasting design against
throwawayism.
“Objects should always be
appropriate,durable and functional”
-Kaj Franck
Camilla Kropp for littala | Iittala Trio | 2007
Heikki Orvola for littala | Kivi | 1988
Timo Sarpaneva for littala | cast iron pot |1960
Stefan Lindfors for littala | Ego cup | 1998 Pentagon Design for littala | Jars | 2005 Bjorn Dahlstörm for littala | cast iron pan | 2001
Kaj Franck for Iittala | Multicolor Kartio Glasses | 1958

stack (stæk)
— n
1. an ordered pile (of glassware)
2. a large orderly pile (of glassware)
3. a large amount: a stack (of glassware)
— vb
1. to place in a stack
2. to load or fill up with piles of something
Pieke Bergmans | Massive Infection | 2008
Iittala
Dik Scheepers | Pieces of pi | 2011
Jakub Berdych | shrine | 2008
Argue Design | Spiral Shelf | 2011 Kim Hayoon | Ceramics | 2009
Being efficient and/or effective in the production process of the glassware
by stacking elements on one another: add-ons in shape, in function or in
colours, introduced at different time schedules in the glass blowing process.
Designing and/or glass blowing a product which can be stored and transported as efficient
Hanna Krüger | Add on
Alain Villechange for La Rochere | Misfit
”
Solutions which meet the
needs of today
without compromising
the ability of future
generations to fulfill
their own needs.
”
Christel V aenerberg - product portfolio director/Iittala
Björn Dahlström for Iittala | Soucepans | 1998

THANK YOU
HOPE YOU ENJOYED IT!