Hazal Balasar Portfolio

TARGET USER
We wanted to reach people who;
seeks for unique items
appretiates handmade products
actively uses internet shopping
above avarage income
interested in design products
STRATEGY
Make user feel unique in every way. (not only the
product’s itself, but also by the production method,
packaging etc.)
Make user feel sense of belonging to the brand
through both product, and social media.
Start a new collection with new prints every other
month to stay fresh. (weare in love, weare animals,
weare aliens...etc.)
Stay connected.