Advertising Rates and Specifications - International Lactation ...

Official Journal of the United States Lactation Consultant Association
Advertising Rates and Specifications
Effective Fall 2010
USLCA

Announcing a unique opportunity
Looking for more ways to contact potential customers?
Want to showcase your product or service in the perfect venue?
Then take advantage of a great marketing opportunity in a new journal from the United States Lactation
Consultant Association.
Clinical Lactation is the official journal of the US Lactation Consultant Association. Published quarterly and
distributed to over 4000 lactation consultants and health care providers, this journal places your products or
services in front of an audience that is most likely to use or recommend them. As breastfeeding rates continue
to climb, make sure that mothers and health care providers have access to the products and services that they
may need to reach maternal and national breastfeeding goals.
Clinical Lactation is a practical journal whose articles are designed to enhance the health professional’s ability
to improve lactation care and services. This important addition to the lactation body of knowledge represents
an opportunity to showcase your products and services within a well respected venue.
Please read the enclosed Exhibitor Prospectus for all the details of a distinct and exceptional means of reaching
a desired customer base that is actively seeking better approaches to enhancing the breastfeeding experience of
the mothers they serve.
The Board of Directors of the US Lactation Consultant Association welcomes your participation in improving
lactation care and services for all breastfeeding mothers.

Clinical Lactation Advertising Guidelines 2010-2012
Clinical Lactation is written specifically to provide practical approaches and interventions to aid clinicians in support
of breastfeeding families. It is packed with up-to-date information about issues, trends, programs, policy, practice
and education.
Clinical Lactation Advertising Sizes and Rates
Size Layout Cost
per issue
Full Page 7.5” x 9.75” vertical (portrait) $950
Half Page 7.5” x 5” horizontal (landscaped) $500
2” x 9.5” vertical (portrait) $450
1/4 Page 2.5” x7.5 vertical (portrait) $300
1/4 Page 7.5” x 2.5” horizontal (landscaped) $300
1/8 Page 2” x 3.75” vertical (portrait) $200
1/8 Page 3.75” x 2” horizontal (landscape) $200
Your payment must be remitted upon submission of your ad Content.
Clinical Lactation Deadlines for receipt of materials and payment
Month of Issue
March
May
August
November
Deadline for
submission
January 31st
April 15th
July 15th
October 15th
All ads and advertisers must comply with, the International Code of Marketing of Breast-milk Substitutes, all subsequent
WHA resolutions, and all policies set forth in the USLCA Advertising and Publications Policy.

Submission
Please follow the specifications given in the size chart and the specifications listed below. When you submit ads that
fit the specifications, you guarantee how your ad will look when printed in the Clinical Lactation Journal.
Send electronic files:
□ camera ready;
□ with ads that are the correct size; send ads that exactly match the size and dimension specifications.
□ with ads that are the correct color; all black and white ads must be grey-scale files;
□ with ads without “bleeds”; USLCA does not process ads that run to the edge of paper.
□ with pictures with a 300 dpi resolution or better.
□ in PDF, JPG or TIF format.
Please, email files directly to this address: ScottSherwood@uslcaonline.org
Payment or Invoice Questions? Any Other Questions? Contact:
USLCA Executive Director
Scott Sherwood
ScottSherwood@uslcaonline.org
2501 Aerial Center Parkway, Suite 103
Morrisville, NC 27560
Phone 919-861-4543
Fax: 919-459-2075

Clinical Lactation Insert Order Form 2010–2012
Please use this form to submit an ad insertion request Insert order form and materials must be received by the due
date. In order to keep our ratio of advertising space to editorial copy at a percentage acceptable to our membership,
we must limit the number of ads in each issue. Therefore, all reservations will be on a first-come basis. When the
issue of Clinical Lactation containing your ad has been published, USLCA will send you a copy of the issue.
Name of Company
Contact Person
Title
Street Address
City
State
Zip + 4
E-mail Address
Phone Number
Fax Number
Please reserve space for
.
Insertion Issue(s) Space must be reserved one month prior to desired publication
□ February
□ August
□ May
□ November
Size of Ad
Price

Make payments payable with checks to USLCA
Mail completed form and payment to:
Executive Director
Scott Sherwood
Raleigh, NC, USA
ScottSherwood@uslcaonline.org
2501 Aerial Center Parkway, Suite 103
Morrisville, NC 27560
Phone 919-861-4543
Fax: 919-459-2075
*************************************** For office use **************************************
Postmark Date
Day Received
Time Received
File Name
Invoice Number

USLCA ADVERTISING AND PUBLICATIONS POLICY
USLCA’s Advertising and Publications Policy applies to all media produced by USLCA, and to all advertising in any
USLCA media.
USLCA media includes: Clinical Lactation Journal, USLCA eNews, USLCA website, USLCA webinars, websites
conducting business on behalf of USLCA, the rental of USLCA mailing labels, publications produced by USLCA,
and materials for any USLCA conference or workshop (i.e. conference syllabus, conference advertising copy, speaker
hand-outs, exhibits).
The USLCA Board of Directors encourages the wide dissemination of information useful to USLCA members and
their clients, but seeks to avoid any express or implied endorsement of products or services advertised in USLCA
media. Advertising or listing in USLCA media does not imply endorsement by USLCA of any program, product or
service.
No current or former Director of USLCA may use her/his office with USLCA to endorse any literature or product,
but is free to do so as a private individual.
Advertisers must comply with all General Advertising Policies, as well as policies which pertain to their specific medium
as described in Rental of USLCA Member Mailing List and Conference Exhibitor, Vendor, Advertiser and Sponsor Policies.
BOD Vote: August 2007
BOD review and approval: August - October 2008
BOD review and approval: August - July 2009
SECTION 1.1: GENERAL ADVERTISING POLICIES
When advertising in any USLCA media, advertisers must comply with USLCA’s Bylaws, the International Code of
Marketing of Breast-milk Substitutes, all subsequent WHA resolutions, and all policies set forth in the USLCA Advertising
and Publications Policy.
1.1.1 Compliance with USLCA Bylaws.
1.1.1.1 All USLCA advertising policies will comply with USLCA ByLaws.
1.1.2 Compliance with the International Code of Marketing of Breast-milk Substitutes and all subsequent WHA
resolutions.
1.1.2.1 All USLCA media must be in compliance with the International Code of Marketing of Breast-milk
Substitutes and all subsequent WHA resolutions.
1.1.2.2 USLCA does not invest in, nor accept funding, donations, advertising, nor sponsorship from,
entities which do not comply with the International Code of Marketing of Breast-milk Substitutes and all
subsequent WHA resolutions.

1.1.2.2.1 USLCA may seek an opinion letter from an independent arbiter on matters of
interpretation of the International Code of Marketing of Breast-milk Substitutes (such as the
International Baby Food Action Network [IBFAN] or the National Alliance for Breastfeeding
Advocacy [NABA]).
1.1.2.2.2 USLCA may request advice on whether entities are Code-compliant, and what
measures might be taken to become Code-compliant, and hence eligible for advertising in
USLCA media.
1.1.2.2.3 Contracts negotiated prior to determination of non-code compliancy may be honored
within a reasonable period of time, not to exceed one year.
1.1.2.2.4 All contracts entered into by USLCA must include a cancellation clause based on noncode
compliancy.
1.1.3 Non-Endorsement Policy.
1.1.3.1 Advertising or listing in any USLCA media does not imply endorsement by USLCA of any
program, product or service.
1.1.3.2 Statements will be provided in each issue of the USLCA eNews, and on each page of the USLCA
website and conference media as applicable, declaring that acceptance and publication of
advertisements does not reflect endorsement by USCLA.
1.1.3.3 No current or former Director of USLCA may use her/his office with USLCA to endorse any
literature or product, but is free to do so as a private individual.
1.1.4 Any Advertiser whose material is accepted by USLCA must confirm (by print or electronic means) that:
1.1.4.1 It has obtained and will maintain adequate product liability insurance coverage relative to all
products advertised.
1.1.4.2 It is authorized to publish the entire contents of the advertisement.
1.1.4.3 It has carefully reviewed the contents of the advertisement.
1.1.4.4 The advertisement is truthful and not misleading.
1.1.4.5 The advertisement does not infringe upon any intellectual property law right held by a third party.
1.1.5 Any product or service for which there is a designated fee shall be considered an advertisement.
1.1.6 USLCA reserves the right to decline or prohibit any advertisement which in its judgment is inappropriate
or contrary to its purposes. This reservation is all inclusive as to persons, things, written matter, products,
electronic media and conduct.

1.1.7 In consideration of USLCA’s acceptance of any advertisement, the agency and/or advertiser shall agree to
indemnify and hold USLCA harmless, without limitation, from any loss or expense resulting from claims
arising from the contents or subject matter of such advertisement.
1.1.8 Any person or entity wishing to appeal any decision arising from these Advertising Policies is welcome to
supply appropriate documentation to the USLCA Board of Directors.