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Memory Industry Dynamics & Market Drivers ... - IMEX Research

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TOC<br />

<strong>Memory</strong> <strong>Industry</strong> <strong>Dynamics</strong> & <strong>Market</strong> <strong>Drivers</strong><br />

<strong>Memory</strong> <strong>Market</strong> – a significant portion of Semi business<br />

<strong>Memory</strong> <strong>Market</strong> Forecast<br />

<strong>Industry</strong> <strong>Dynamics</strong> & Impact on <strong>Memory</strong> <strong>Market</strong><br />

Key drivers for <strong>Memory</strong> growth<br />

<strong>Memory</strong> <strong>Drivers</strong><br />

<strong>Memory</strong> <strong>Market</strong> Segments<br />

Big Shift in memory bit consumption from PCs to consumer Devices<br />

PC <strong>Market</strong> Growth increasing<br />

PC <strong>Memory</strong> <strong>Drivers</strong><br />

High Performance Computing<br />

Business Intelligence using large Data bases<br />

NexGen IP Telecom Converged Networks require large memories<br />

Explosive Growth in Blade Servers<br />

Memories empowering usage of consumer devices in every facet<br />

<strong>Memory</strong> Products <strong>Dynamics</strong><br />

DRAM Density transition active<br />

<strong>Memory</strong> Module Product Mix<br />

Entry Server <strong>Memory</strong> Modules by Capacity<br />

NAND bit shipments outpace DRAM shipments<br />

<strong>Memory</strong> Status 2007<br />

DRAM bit growth…best in recent years, ~82%<br />

NAND bit growth…slowing down, but still 150%+<br />

NOR status…bit growth far less than DRAM/NAND<br />

DRAM & NAND<br />

Snapshot 9/07<br />

Key Challenges for 2008<br />

Economic backdrop…chip industry can only reacts to slowing<br />

Continue to shift from PC world to Consumer world<br />

Cost down, cost down, cost down…without add silicon area<br />

Future Trends<br />

Big Waves in Big <strong>Memory</strong> <strong>Market</strong>s<br />

Power management, power reduction, power consciousness<br />

Integration and dense packaging<br />

Consumer less constrained by system architectures<br />

Future price/performance … circa 2012<br />

PC DRAMs:<br />

NAND flash<br />

G DRAMs<br />

Increased market participation of ‘Logic on <strong>Memory</strong>’,<br />

Power savings opportunity<br />

<strong>Market</strong> Directions & Opportunities<br />

Profitability<br />

DRAMs<br />

NAND flash<br />

Pioneering products & markets<br />

LP Roadmaps In your Future?


Emergent class: “Performance Mobile”<br />

<strong>Market</strong> Outlook<br />

In next generation PCs<br />

Emerging Opportunities in New <strong>Market</strong>s for Memories<br />

Summary<br />

Transformation PC to Consumer centric<br />

DRAM and NAND Roadmaps for 2008-09<br />

Future Trends in motion…<br />

By Application<br />

OLTP<br />

Business Intelligence<br />

Portfolio Credit Risk (MC)<br />

High Performance Computing<br />

HPC <strong>Market</strong> Segments by Verticals<br />

HPC Performance 1997-2007<br />

Rise of HPC Cluster Computing<br />

HPC Segmentation by Metrics<br />

Digital Living/Streaming)<br />

<strong>Market</strong> Segments by Environment<br />

Computing, Networking & Communications, Mobility, Consumer<br />

DRAM Segments by Environment<br />

Data Processing 9<br />

Digital Consumer Electronics<br />

Cell Phones<br />

Wireless<br />

By Usage<br />

In Telecom & Networks from Premises to Core<br />

In IP Telecom<br />

ATCA, AMC & microATCA the new platforms for memories in IP Telecom<br />

<strong>Memory</strong> Intensive Imaging<br />

Network Applications & Players<br />

By Servers<br />

Blade Servers<br />

Interactive Graphics & Game Computing<br />

AMD – Servers & Workstations Processors Roadmap 2003-2011<br />

AMD – Servers & Workstations Processors Specs 2007-11<br />

AMD – Commercial Client Processors Specs & Roadmap 2007-08<br />

AMD Desktop Performance Processors 2007-09<br />

AMD Processors Raodmap for Handheld 2007-09<br />

Intel Processor Roadmap<br />

Intel Processors Roadmap 2006-10<br />

Next Gen Core2 Processors<br />

Intel Processors for Server Consolidation<br />

Architectures - <strong>Memory</strong> Attachment to MPUs<br />

Architectures - <strong>Memory</strong> Attachment to MPUs<br />

HPC<br />

Product Requirements by <strong>Market</strong> Segment<br />

OLTP Computing<br />

Business Intelligence (Database in <strong>Memory</strong> ...)<br />

High Performance Computing


Digital Streaming/Digital Living<br />

<strong>Memory</strong> Revenues in Semiconductor <strong>Market</strong>place 2000+<br />

Demand Forecast Revenues by <strong>Memory</strong> Type<br />

SRAM, DRAM, Flash, Other<br />

DRAMS (DDR, DDR2, DDR3, FBDIMM, Other/RL DRAM,Mobile DRAM, eDRAM,<br />

CellularRAM)<br />

<strong>Memory</strong> Revenues in Semiconductor <strong>Market</strong>place 2000+<br />

Demand Forecast Revenues by <strong>Memory</strong> Type<br />

SRAM, DRAM, Flash, Other<br />

DRAMS (DDR, DDR2, DDR3, FBDIMM, Other/RL DRAM,Mobile DRAM,<br />

eDRAM, CellularRAM)<br />

Demand Forecast by Environment<br />

<strong>Memory</strong> TAM - Networking and Communications<br />

<strong>Memory</strong> TAM – Computing<br />

<strong>Memory</strong> TAM – Embedded Computing<br />

<strong>Memory</strong> Types Usage Demand by Application Metrics<br />

Density, Speed, Access, Latency, Bandwidth<br />

DDR2 Product & <strong>Market</strong> Characteristics (Clocking, x4/x8/x16, Dual Channel, Low<br />

Power..)<br />

Evolution of <strong>Memory</strong> Hierarchy<br />

Cost Performance Trade-Offs<br />

Architectural Trends (Interfaces, Access Rates, Power, Bandwidth …)<br />

DRAM Types & Specs Metrics<br />

DRAM Architectural Choices & <strong>Market</strong> Characteristics<br />

Density & Performance Limits<br />

DDR2 Extensions threat to DDR3<br />

Emerging markets for RLDRAM, LPDRAM, Mobile DDR, Graphics DRAMs<br />

Standard Modules<br />

New Modules by Packaging<br />

Component vs. Module Trade-Offs<br />

<strong>Memory</strong> Performance Comparison<br />

<strong>Memory</strong> Technology Trends<br />

<strong>Memory</strong> Density Trends<br />

DRAM Module Density Trends<br />

<strong>Market</strong> Snapshot – DRAM vs. NAND<br />

DRAM Technology Trends<br />

DRAM Transition in Servers, Desktop and Mobile PCs<br />

PC/Server DRAM Transitions (Freq/Voltage/Bit Crossover/<strong>Memory</strong> Chip OH)<br />

DDR2 FBDIMM – Pros & Cons<br />

DDR2 (Parity) pRDIMM– Pros & Cons<br />

DDR3 DRAM for 07 Launch


Graphic DRAM (GDDR) 2000-2008<br />

3D Evolution with Graphic DRAM (GDDR 2,3,4,5)<br />

Mobility <strong>Memory</strong> Storage <strong>Drivers</strong><br />

Mobility Storage - <strong>Memory</strong> Card Capacity<br />

Mobility Storage – <strong>Memory</strong> Performance<br />

Mobility Storage – <strong>Memory</strong> Security Features<br />

DRAM MIX – 2005-2007<br />

DRAM Selection<br />

Cost Performance Trade Offs<br />

Specialty DRAMs<br />

Flash <strong>Memory</strong> <strong>Industry</strong> and Trends<br />

<strong>Industry</strong> Roadmaps<br />

NAND Flash <strong>Market</strong> Evolution<br />

Flash <strong>Market</strong> Forecast by Flash Type 2000-2010<br />

NAND Flash Growth Phases 2000+<br />

Price Erosion – NAND Flash 2000-10<br />

Flash MB Capacity Rise 2000-10<br />

Competitive Product Positioning of major Flash Vendors<br />

-Samsung, Toshiba, SANDisk, Hynix, STM, IMFlash …<br />

NAND Usage by Application<br />

-High Density NAND Introductions 2001-2008<br />

<strong>Industry</strong> Outlook 2007-10<br />

Flash <strong>Memory</strong> Trends by Product Segment 2005-10<br />

Types of Flash <strong>Memory</strong> (NAND, NOR, M---)<br />

MMC 4.2 vs. SD 2.0 NAND<br />

PC <strong>Market</strong><br />

Flash SSD/HHD in PCs & Servers<br />

HDD <strong>Market</strong> – Vista Ready Drives<br />

Flash (Standard, Robson, OneNAND) in Hybrid Disk Drives<br />

Read/Write Performance of Non Volatile Cache<br />

Multi-Chip Packages (MCP), SIP, Package-On-Package (POP) in Production<br />

Top 4 MCP Supplier Products by Capacity<br />

Status – MLC NAND Flash by major Vendors

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