IMS SMART Solutions - IMS Health

IMS SMART Solutions
THE PHARMA INSIGHTS YOU NEED IN THE TIMEFRAMES YOU REQUIRE
With limited time, budget and resources, it can
be hard to stay on top of the market. While there
is an abundance of information available on the
pharmaceutical industry, not all of it is accurate
or actionable. With resources under strain and the
competition at your heels, you need accurate, quick
insights to get you to your next commercial milestone.
IMS SMART Solutions can help you:
• Measure brand and competitive performance
• Perform launch planning and assessment
• Portfolio plan throughout the organization
• Easily recognize and assess business development
opportunities
• Quantify generic impact and penetration
As part of the continuum of solutions developed to
the meet the demands of your business, IMS offers a
flexible, state-of-the-art online offering that provides the
only comprehensive, tightly integrated view of the entire
pharmaceutical marketplace.
IMS Smart Solutions can be tailored to fulfill the
evolving and complex needs of any organization — from
the macro-level market analysis required by business
development to the detailed, granular level tracking and
trending activities of the most sophisticated brand teams.
IMS SMART Solutions integrates key pharmaceutical
insights from the only true sources of accurate and
complete coverage for ALL aspects of the marketplace.
Analyze the supply and sales volumes using our National
Sales Perspectives (NSP) audit alongside the demand
and consumption using our National Prescription
Audit monthly and weekly that provides the earliest
view into performance of all segments of the industry,
including our proprietary specialty mail channel and
unrivaled method-of-payment insights including
Medicare Part-D.

Market research tools should adapt to the way that
you do business, not force you to alter your behaviors
because of the way the solution is built.
IMS SMART Solutions caches user behaviors, not
specific reports, so that you can get your answers in the
quickest timeframes regardless of where those answers
reside within the data. Every design decision was made
with the focus on how it will add value to the end user
by making insights more transparent or saving time in
creating the collateral needed across the organization.
The more you use the offering, the more it adapts to
how you do business and the more quickly it can answer
your most pressing business questions. The result is
SMARTer way that saves you time and allows you to
focus on things that are most important to you —
namely, growing your business.
Key features and functionality:
• Automatic update of reports when data refreshes
• Integrated database contains both supply and demand
information for comprehensive view of the market in a
single reporting platform
• Unlimited usage and report generation
• Link multiple reports or graphs into a single deliverable
for presentation or reporting
• Single-click Excel, PowerPoint or PDF report generation
• One-time setup of your custom views of the marketplace
that seamlessly integrate into your ongoing deliverables
• Online collaboration that provides the ability to easily and
quickly share information across the entire organization
• Access to total market views and detailed market segments
delivered in a single consistent interface
• Unlimited formatting and charting options that are fully
customizable reporting and presentation settings to meet
your individual preferences or company brand guidelines
• Standard access available via our secure IMS Customer
Portal with additional capabilities for direct electronic
transfer and offline use that mirrors online interface
• Optional configuration allows recurring reporting to be
streamlined and delivered directly to you via email
• Direct download of IMS databases via our secured
electronic delivery platform, IMS File Express
There’s a SMARTer way to get the information you need on the pharmaceutical industry …
Most Accurate
Information
State-of-the-Art
Research Tool
Most Complete
Data Coverage
Earliest Data
Availability
Configurable to
How You Do Business
Dedicated
Support Team
For more information, contact your IMS representative or email SMART@us.imshealth.com
IMS HEALTH® 200 Campus Drive • Collegeville, PA 19426 • Tel: 800.523.5333 • www.imshealth.com
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