performance evaluation of hyundai motor india limited: an overview
performance evaluation of hyundai motor india limited: an overview
performance evaluation of hyundai motor india limited: an overview
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International Journal <strong>of</strong> Marketing, Fin<strong>an</strong>cial Services & M<strong>an</strong>agement Research________________________ ISSN 2277- 3622<br />
Vol.2, No. 3, March (2013)<br />
Online available at www.<strong>india</strong>nresearchjournals.com<br />
According to Mr.Park-M<strong>an</strong>aging Director & Chief Executive Officer, Hyundai Motors India<br />
Limited pl<strong>an</strong>s to increase its production capacity from 6.3 lakh units a year to 6.7 units, in a year<br />
<strong>an</strong>d ten new models will be launched by 2015 in the mid segment.<br />
CONCLUSION:<br />
Today, despite tough competition, Hyundai Motor India Limited has created a different identity<br />
in Indi<strong>an</strong> automobile market. Hyundai‟s growth has been driven by volume oriented revenues<br />
coupled with technological soundness, const<strong>an</strong>t innovations <strong>an</strong>d superior designs. Currently,<br />
Hyundai have a complete line up <strong>of</strong> cars across all segments. Considering the ch<strong>an</strong>ging needs <strong>of</strong><br />
Indi<strong>an</strong> customers, the comp<strong>an</strong>y always fulfilled the expectations <strong>of</strong> customers by giving them<br />
technologically adv<strong>an</strong>ced cars with more features <strong>an</strong>d more value for money. Evaluating the past<br />
<strong>perform<strong>an</strong>ce</strong>s <strong>of</strong> Hyundai Motor, no doubt that in coming future Hyundai Motor will be the<br />
leader in Indi<strong>an</strong> Automobile industry.<br />
REFERENCES:<br />
A.V.Vedpuriswar, Hyundai in India, Indi<strong>an</strong> Automobile Industry, First edition, 2007,<br />
ICFAI University press, PP 195-216.<br />
Dr.M.A.Lokh<strong>an</strong>de, V.S.R<strong>an</strong>a,“Marketing Strategies <strong>of</strong> automobile comp<strong>an</strong>ies in India: a<br />
case study <strong>of</strong> Hyundai Motors India Limited”, Zenith International Journal <strong>of</strong><br />
multidisciplinary research, Vol.2, Issue.11, November 2012, PP 358-366.<br />
Hyundai Motor India Production touches 6 Lakh units in 2010, press release, 30/12/2010,<br />
retrieved from http://www.<strong>hyundai</strong>.com<br />
Hyundai Motor India Launches Eon in Chennai, Chennai, 17 October 2011, retrieved<br />
from http://www.thehindubusinessline.com/industry-<strong>an</strong>d-economy<br />
Hyundai Motor India Sales up 3.6 pct, The Indi<strong>an</strong> Express, New Delhi, 2 J<strong>an</strong> 2012,<br />
retrieved from http://www.<strong>india</strong>nexpress.com<br />
Hyundai Motor India sales down 2.2 % in November, The Fin<strong>an</strong>cial Express, New Delhi, 1<br />
December 2012, retrieved from http://www.fin<strong>an</strong>cialexpress.com<br />
Interview <strong>of</strong> Mr.Arvind Saxena (VP-Mktg & Sales, Hyundai Motors), retrieved from<br />
http://www.exch<strong>an</strong>ge4media.com<br />
Production, Export retrieved from http://www.<strong>hyundai</strong>.com<br />
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