a study on factors affecting customers investment towards
a study on factors affecting customers investment towards
a study on factors affecting customers investment towards
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113<br />
www.indianresearchjournals.com<br />
IRJC<br />
Internati<strong>on</strong>al Journal of Marketing, Financial Services & Management Research<br />
Vol.1 Issue 7, July 2012, ISSN 2277 3622<br />
has used chi-square test to test the impact of occupati<strong>on</strong> and gender <strong>on</strong> customer <strong>investment</strong><br />
decisi<strong>on</strong><br />
TABLE 4<br />
CALCULATION OF ASSOCIATION BETWEEN OCCUPATION OF RESPONDENTS<br />
AND LIFE INSURANCE INVESTMENT DECISION<br />
Occupati<strong>on</strong> Investment decisi<strong>on</strong> Total<br />
High Medium Low<br />
Govt. Service 38 22 6 66<br />
Businessman/private<br />
service<br />
18 8 2 28<br />
Professi<strong>on</strong>als 14 6 2 22<br />
Agriculture 21 9 4 34<br />
Total 91 45 14 150<br />
chi – square test (x 2 ) = (o – e)2 / e<br />
Degrees of freedom = v = (r – 1) (c -1)<br />
were,<br />
here x 2 calculated= (o – e) 2 / e= 14.09<br />
at 5% level of significance for 6 df, the calculated value of chi-square is 12.59<br />
Since the chi-square calculated > chi-square tabulated, it is c<strong>on</strong>cluded that there is a no<br />
significant associati<strong>on</strong> between occupati<strong>on</strong> and customer insurance <strong>investment</strong> decisi<strong>on</strong>. Hence<br />
occupati<strong>on</strong> does not influence the customer life policy buying decisi<strong>on</strong>.
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