2009 registration document and annual financial report - AMF

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PRESENTATION OF THE BNP PARIBAS GROUP
Presentation of business lines
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With a market share of almost 40% in deposits (1) , First Hawaiian Bank
is Hawaii’s leading bank, offering banking services to a local clientele
of private individuals and businesses.
In total, with 11,200 employees, 752 branches and total assets of
almost USD 74 billion at 31 December 2009, BancWest currently serves
some 5 million client accounts. It currently ranks as the 7th (1) -largest
commercial bank in the western United States by deposits.
EMERGING MARKETS RETAIL BANKING
The name change from “Emerging Markets Retail Banking” to “Europe
Mediterranean” reflects the refocusing of BNP Paribas’ strategy on
high-potential countries of central and eastern Europe (a region with a
population of 80 million), of Turkey (76 million inhabitants) and of the
Mediterranean Basin (160 million inhabitants).
Europe Mediterranean (EM) operates a network of 1,803 branches
(including 785 in Central and Eastern Europe, 347 in Turkey, 525 in
the Mediterranean Basin and also 77 in Africa, 61 in French overseas
departments and territories and 8 in the Gulf. The business line has a
total of 5.1 million individual, small businesses and corporate clients
served by 28,880 employees. The integration with BNP Paribas Fortis
adds a significant presence in Poland and is set to give the Group’s
positions a major boost in Turkey. Europe Mediterranean is also present
in Asia through two partnerships with local banks in China and Vietnam.
The new organisation intends to sharpen its focus on high-potential
regions, step up the pace of business development and enhance
credit and liquidity risk management through emphasis on a multipole
presence throughout the geographies. These networks and their
fast-growing client base provide a unique distribution platform for all
the Group’s businesses, including partnerships with Personal Finance,
distribution of structured products produced by CIB, integration with
CIB’s network of trade centres and the creation of a joint venture with
Wealth Management.
PERSONAL FINANCE
BNP Paribas Personal Finance: Europe’s
number one in personal finance (2)
Within the BNP Paribas Group, BNP Paribas Personal Finance specialises
in personal finance through its consumer finance and mortgage
activities. With nearly 28,000 employees in more than 30 countries
and on 4 continents, BNP Paribas Personal Finance ranks as the leading
player in France and Europe (2) .
BNP Paribas Personal Finance markets a comprehensive range of solutions
available at the point of sale (stores, car dealerships), through authorised
business providers (brokers, estate agents, property developers) or directly
via its customer relations centres and over the internet.
Furthermore, BNP Paribas Personal Finance has made partnerships an
area of specialisation in its own right underpinned by its expertise in
providing all types of financing and services geared to the activities and
commercial strategy of its partners. As a result, BNP Paribas Personal
Finance has become a key partner for retail chains, service providers,
banks and insurance companies.
Pursuing responsible growth
For over 50 years, BNP Paribas Personal Finance, via its main trading
brand Cetelem, which was created in 1953, has been committed to
responsible lending. Its vision of personal finance consists of making a
sustained contribution to improving the personal and social quality of
consumers’ lives. From 2004, Cetelem started to publicise in France its
commitment to four major priorities:
combating overindebtedness;
improving access to lending for as many people as possible;
supporting each customer with flexible solutions;
handling every customer who runs into difficulties.
BNP Paribas Personal Finance makes information about personal finance
available to the public on its web site: www.moncreditresponsable.com.
EQUIPMENT SOLUTIONS
Equipment Solutions, through a multi-channel approach (direct sales,
sales via referrals or via partnerships), offers corporate and business
clients a range of rental solutions, ranging from financing to fleet
outsourcing.
Equipment Solutions consists of four international business lines
organised around assets and specially designed rental solutions:
corporate cars and light commercial vehicles are managed by Arval,
which is dedicated to full service leasing;
Technology Solutions (TS) comprising IT, telecom and office equipment
rental solutions is run jointly by BNP Paribas Lease Group, specialised
in equipment financing, and Arius, specialising in the leasing and
management of IT equipment;
Equipment & Logistics Solutions (ELS) for construction, farm and
transport equipment rental solutions is managed by specialists at
BNP Paribas Lease Group;
Retail & Industry (RI) encompasses rental solutions for real estate
assets, medical and trade and retail equipment within the BNP Paribas
Lease Group.
Despite the deteriorating economic and financial environment, the
Equipment Solutions business has maintained firm commercial impetus.
(1)
Source: SNL Financial, 30 June 2009 .
(2)
Source: Annual reports of personal finance companies.
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2009 Registration document and financial report - BNP PARIBAS