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Issue 1/2014<br />

FUSSPFLEGE<br />

AKTUELL<br />

The<br />

magazine<br />

for the practice<br />

<strong>SUGAR</strong><br />

AND ITS CONSEQUENCES<br />

New knowledge on the treatment<br />

and prevention of diabetic foot<br />

istockphto | domin_domin<br />

Technology CURRENT<br />

NEW: Treatment chair MYA 2 - practice<br />

equipment with back training<br />

Medicine CURRENT<br />

GEHWOL Diabetes Report 2014:<br />

Little awareness of risk<br />

Practice CURRENT<br />

Health Report Diabetes 2014:<br />

Update on Diabetic Foot Syndrome


Contents<br />

New Year‘s Greetings............................... 3<br />

Product offer<br />

Annual listing for 2014<br />

GEHWOL‘s yearly product range<br />

Innovations to the fourth<br />

power for your success....................... 4–5<br />

As if in cotton<br />

Disinfectants -<br />

stock up now and save!.......................... 6<br />

Technology offer<br />

Blub blub<br />

The power of tiny bubbles:<br />

ELMASONIC S podo basic ..................... 7<br />

Practice equipment with back training<br />

EUROCLINIC treatment chair MYA 2<br />

with foot care cabinet JUPITER<br />

DUOMATIC S 2 or S 2 MINI............ 8–12<br />

Instrument offer<br />

The perfect twist<br />

Scalpel handle BB063R from<br />

GERLACH TECHNIK ............................ 13<br />

Expert knowledge CURRENT<br />

Innumerable causes<br />

Nails with a yellowish discolouration.... 14<br />

Collecting fungi?<br />

Foot fungus prevention<br />

is still important.................................... 15<br />

Medicine CURRENT<br />

A healthy state<br />

Guest contribution by<br />

Dr. med. Renate Wolansky on<br />

the subject of diabetes.................... 16–17<br />

Little awareness of risk<br />

GEHWOL Diabetes Report 2014.... 18 –19<br />

Ware knowledge CURRENT<br />

Lasting joy<br />

Tips on instrument care........................ 20<br />

Long-lived cushions<br />

Material properties............................... 21<br />

Care consultation CURRENT<br />

“Yes, you can“<br />

An outlined consultation on<br />

the subject of corns............................... 22<br />

Recommendation wanted<br />

Consulting expertise ............................. 23<br />

Practice CURRENT<br />

Health Report Diabetes 2014<br />

Update on Diabetic Foot Syndrome....... 24<br />

From outlandish to calculable<br />

Beauty trends............................................. 25<br />

Marketing CURRENT<br />

Emotion sells<br />

Customer satisfaction............................... 30<br />

Practice equipment with back training<br />

The perfect twist<br />

Health Report Diabetes 2014<br />

10 + 2 = more profits<br />

Better back relief, more patient comfort, greater<br />

efficiency with faster, functionally supported<br />

work. That‘s what the new treatment chair MYA 2<br />

offers, also in combination with the highly<br />

proven cabinet and device unit JUPITER<br />

DUOMATIC - an attractive perspective.<br />

Page 8–12<br />

The new scalpel handle BB063R in the product range<br />

of GERLACH TECHNIK sets new standards in scalpel<br />

technology. The indentations offer the foot care pro a<br />

perfect grip. The round handle of the blade holder makes<br />

it especially easy and secure to guide, and easy to turn<br />

with the fingers. This is also confirmed by users who use<br />

the new scalpel holder in their practice.<br />

Page 13<br />

Despite dropping numbers of major amputations, the<br />

risk of an amputation is still about 20 times higher in<br />

persons who have diabetes. This warning was issued<br />

by the recently published German Health Report on<br />

Diabetes 2014. FUSSPFLEGE AKTUELL summarises<br />

the most important results for you.<br />

Page 24<br />

With special GEHWOL offers, you often profit from<br />

buying rebates on care products. Even with regular<br />

orders, you receive a natural rebate of 20 percent<br />

for each unit of 12 items. As a foot care pro, you<br />

can use this in your daily product sales to increase<br />

profits. You have several options here.<br />

Page 31<br />

Imprint<br />

Please order via the publisher<br />

Publisher: FUSSPFLEGE AKTUELL is published on behalf of Eduard Gerlach GmbH, Bäckerstraße 4–8, 32312 Lübbecke,<br />

Telephone: 05741 330-0, Fax: 05741 347300, E-Mail: info@gehwol.de, Internet: www.gehwol.de<br />

Editing staff and publisher: Dorothea Küsters Life Science Communications GmbH, Leimenrode 29, 60322 Frankfurt am Main,<br />

Telephone: 069 61998-0, Telefax: 069 61998-10, E-Mail: info@dkcommunications.de, Internet: www.dkcommunications.de;<br />

Editorial management: Dorothea Küsters (responsible), Dirk Fischer; Editing staff: Stefan Dudzinski-Lange, Stefan Dietrich,<br />

Jana Zieseniß<br />

Graphic concept and implementation: PUNKTUM Werbeagentur GmbH, Bad Vilbel<br />

All rights reserved. Reprints, also in excerpts, are only permitted with the approval of the publisher and citing sources.<br />

Rights of translation and other uses reserved. We assume no liability for unsolicited manuscripts, discussion copies etc..<br />

If FUSSPFLEGE AKTUELL cannot be published or supplied, this shall not result in legal claims against the publisher.<br />

Legal venue: Frankfurt am Main.<br />

2<br />

FUSSPFLEGE AKTUELL 1/2014


Editorial<br />

Shoulder to shoulder<br />

Dear foot care pros,<br />

the dictum about the consistency of change<br />

is surely often true. But what the service<br />

branch around foot care health is currently<br />

experiencing will surely take your breath<br />

away. Past years were and are marked by<br />

massive change, whether it is due to the<br />

continuously stricter hygiene requirements<br />

or the constant effort to render this occupation<br />

more professional at a new level.<br />

With all changes, there is a need for stable<br />

anchors which reliably guide the way<br />

to the future; partners who think in a<br />

needs-oriented manner and support foot<br />

specialists in their daily work. And there‘s<br />

more: We have to stand shoulder to shoulder<br />

with you because your everyday work<br />

must constantly become more efficient to<br />

secure sales and income. Here‘s the<br />

example of practice equipment: The credo<br />

“Few can afford the cheap“ applies. Hygiene<br />

and products - in all of these fields, the<br />

quality of the utilised devices, materials,<br />

instruments and furnishings in particular<br />

pays off.<br />

You are not alone<br />

In line with our tradition, we see ourselves<br />

as being bound to quality. Among other<br />

things, ergonomics, value, solidity and<br />

efficiency are criteria for product development<br />

and when searching for<br />

suppliers. But product quality<br />

also means that we won‘t<br />

leave you after the sale.<br />

Our field services are<br />

available to you as a<br />

reliable contact, as<br />

always, and often<br />

provide more than<br />

many would think:<br />

They pass on experiences,<br />

structure and<br />

set-up, support in<br />

encouraging sales, hygiene<br />

regulations and especially<br />

provide consulting services.<br />

Furthermore, foot care chairs,<br />

cabinets and devices can be viewed<br />

and tested in the show rooms.<br />

Shoulder to shoulder also means that you<br />

can offer your customers a unique product<br />

series such as GEHWOL FUSSKRAFT. Aside<br />

from their exclusive availability, their<br />

special feature lies in their value. As a foot<br />

care pro, you are working with professional<br />

products and can always advise your<br />

customers with an orientation of solving<br />

their problems. And the foot care customers<br />

has a chance to take the same products<br />

home which are used by professional foot<br />

care pros. Exclusivity therefore comes from<br />

the experience and expertise which only<br />

you can give your customers for our<br />

products.<br />

Needs met<br />

With the expansion of the FUSSKRAFT<br />

product range and the innovative Soft Feet<br />

line, Gerlach also takes changing customer<br />

wishes into account. Both the GEHWOL<br />

FUSSKRAFT Soft Feet Cream and the new<br />

GEHWOL FUSSKRAFT Soft Feet Scrub<br />

combine modern ingredients with a<br />

pleasant scent without leaving the quality<br />

claim behind. The Soft Feet series is the<br />

result of a clearly increasing spa orientation<br />

of foot care practices.<br />

This trend is unbroken. In particular,<br />

younger target groups also understand<br />

now more than ever that beautiful<br />

feet must also be healthy feet.<br />

Consequently, more than<br />

before, there is now a<br />

willingness to invest<br />

more into care. Since<br />

the Soft Feet products<br />

meet precisely this<br />

need, we would like<br />

to let you know here<br />

that there will be<br />

another new product<br />

in the innovative Soft<br />

Feet line in the year 2014.<br />

The results of the Beauty Forum<br />

Award show that we are on the right<br />

path with the qualitative expansion of our<br />

product range. Since the competition<br />

Jobst-Peter Gerlach-von Waldthausen<br />

which was held by the expert journal<br />

Beauty Forum, Eduard Gerlach GmbH has<br />

been Number One for many years in the<br />

section of “Best Complete Provider“. The<br />

Readers‘ Choice Award 2013/2014 of the<br />

same medium, in which 22,000 readers<br />

make the decision as a jury and which has<br />

alternated yearly with the Beauty Forum<br />

Award, impressively confirmed this again<br />

by choosing the treatment unit AT/NT<br />

Clean from GERLACH TECHNIK for first<br />

place.<br />

In this sense, we wish you a successful year<br />

in 2014!<br />

Yours, Eduard Gerlach GmbH<br />

FUSSPFLEGE AKTUELL 1/2014<br />

3


Products CURRENT<br />

GEHWOL‘s yearly product range<br />

Innovations to the fourth<br />

power for your success<br />

Customer wishes and technical options change constantly. This also affects the foot care market. With<br />

GEHWOL products, you can continuously present innovations to your customers. In this way, you ensure<br />

that your professional work can also be optimally supported at home. In the innovations by GEHWOL,<br />

new developments such as the Soft Feet line and advances in product design and packaging interact<br />

as perfectly as a transmission. To give your 2014 sales year the right drive as well, four attractive offer<br />

packages await you.<br />

Modern communications for an<br />

innovative product line<br />

The Soft Feet product line is a total success - and not just in foot care practices.<br />

Positive comments are also piling up on the internet. This is ensured by<br />

GEHWOL‘s modern communication methods for the market introduction of<br />

the Soft Feet Cream and Scrub. What makes more sense than having the<br />

innovations tested by internet users who are interested in beauty<br />

and care, and talk to others about it? This is why we founded<br />

the GEHWOL testers‘ club (www.fussvital.info/Testerclub).<br />

Elina, for instance, reaches the conclusion in the test<br />

report on her internet blog that she can recommend<br />

both products based on their care performance.<br />

She also praises the practical<br />

flap closure of the scrub tube,<br />

which can be used easily even<br />

with wet hands, unlike a can.<br />

The online communications are<br />

flanked by a dedicated Facebook<br />

page (www.facebook.com/softfeet)<br />

on which more than 1000 internet<br />

users show their sympathy for the<br />

products with a “Like“. A microsite<br />

(www.fussvital.info/softfeet) also<br />

bundles all test reports published<br />

on the internet in addition to information<br />

about the Soft Feet<br />

products. In this way, the more<br />

than 120 members of the exclusive<br />

GEHWOL tester club become<br />

brand name messengers and ensure<br />

your sales success as a foot care<br />

pro - just like classic forms of<br />

advertising.<br />

4<br />

FUSSPFLEGE AKTUELL 1/2014


Products CURRENT<br />

fotolia | djama<br />

Disinfectants<br />

As if in cotton<br />

Just as water leaves traces on ceramics or<br />

aluminium over long periods, disinfectants<br />

also act on materials, especially if they are<br />

aggressive. For gentle disinfection of instruments<br />

and surfaces, you should therefore<br />

use products which were tested for their<br />

material tolerability, such as Microbac forte<br />

for surfaces or the Korsolex drill bath for<br />

disinfecting instruments. The surface<br />

disinfectant cleaner Microbac was tested on<br />

numerous surface materials, among them:<br />

Stainless steel, aluminium, copper, brass,<br />

rubber, latex, Teflon, Vivak and some other<br />

synthetics. In general, material damage<br />

does not occur with proper use.<br />

Gentle use of utilised instruments and<br />

surfaces in the foot care practice is an<br />

economic matter, but also influences the<br />

overall perception. In times of greater<br />

hygiene awareness, among other things<br />

due to publicly discussed subjects such as<br />

MRSAs and antibiotic resistance, the<br />

hygiene status of a practice also plays an<br />

increasing role in customer relations, and<br />

therefore for the image of the foot care<br />

institution. And good customer relations<br />

with always satisfied loyal customers is<br />

part of the prerequisites for commercial<br />

success. So hygiene is doubly worth it.<br />

Make it simple<br />

It‘s natural to integrate hygiene into<br />

daily work processes. But hectic periods,<br />

stress and lack of time often make you<br />

want to say to yourself: “I‘ll do it<br />

tomorrow.“ But then it ends up not<br />

being done. These five tips are intended<br />

to help you master everyday hygiene<br />

more easily:<br />

Post the hygiene plan in the practice<br />

in a central, easily visible location.<br />

Don‘t postpone disinfection, even<br />

if the next customer has to wait five<br />

minutes.<br />

Our offer<br />

Instrument disinfection<br />

Korsolex drill bath Cleaning and disinfectant agent for rotary instruments,<br />

VAH listed<br />

2,000 ml<br />

Surface disinfection<br />

Microbac forte Wiping disinfection, aldehyde-free, VAH listed<br />

25 units, 20 ml each<br />

Skin and hand disinfection<br />

Sterillium classic pure Refatting, gentle on the skin,<br />

for rubbing on hands and skin, free of colourants and scents, RKI listed<br />

100 ml 500 ml 1,000 ml 5,000 ml<br />

Use the right product for the applicable<br />

cleaning and disinfection steps.<br />

Ensure that the disinfectants are gentle<br />

on the materials.<br />

Avoid hasty disinfection, and note the<br />

manufacturer‘s recommendations for<br />

use.<br />

If you have employees, ensure that<br />

everyone complies with all applicable<br />

hygiene standards.<br />

Wound disinfection<br />

Cutasept F Skin disinfectant with defatting cleansing effect, RKI listed<br />

50 ml 250 ml 1,000 ml<br />

5<br />

FUSSPFLEGE AKTUELL 1/2014


Technology CURRENT<br />

ELMASONIC S podo basic<br />

Foto: Philips<br />

The power of tiny bubbles<br />

Blub blub<br />

Hygiene is the alpha and omega in a foot care practice. This also includes<br />

cleaning and disinfection of instruments after they are used in treatments.<br />

Machine support simplifies everyday practice work and ensures more<br />

thorough cleaning results. The power is in tiny bubbles. The magic word of<br />

the ELMASONIC S podo basic is: Ultrasound.<br />

Electrical toothbrushes bring water into<br />

strong motion: tiny bubbles are formed and<br />

wildly moved about. While it is nonetheless<br />

the mechanical motion of the brushes<br />

which leads to the cleaning effect on the<br />

teeth in the so called “sound“ toothbrushes,<br />

the new ultrasound toothbrushes use the<br />

same gentle effect as in ultrasound cleaning<br />

devices. The ELMASONIC S podo basic<br />

also utilises this technology, which is gentle<br />

on materials.<br />

Magic word “Ultrasound“<br />

Ultrasound forms tiny hollows in the liquid<br />

which are also formed between the dirt<br />

and the instrument. These so called cavitation<br />

bubbles are very unstable and rapidly<br />

collapse - i.e. implode. In the process, they<br />

simply burst the dirt away from the instrument<br />

surface. This results in clean small parts,<br />

grinders and polishers.<br />

Natural in the practice<br />

Foot care pros and podologists profit from<br />

machine support by an ultrasound cleaner<br />

in everyday work. The ELMASONIC S podo<br />

basic with its fill volume of 0.8 litres is<br />

especially suitable for small practices, or<br />

when only a few instruments need to be<br />

cleaned every day. It finds space in every<br />

practice, saves costs for consumables,<br />

is immediately ready for operation, and<br />

provides optimal cleaning results.<br />

Secure the offer for yourself now!<br />

The basic equipment of the ELMASONIC S<br />

podo basic includes a cover which also<br />

reduces operating noise and serves as a<br />

drip base for the stainless steel basket,<br />

which is included in the scope of delivery<br />

during the campaign. The basket makes it<br />

possible to insert and remove instruments<br />

without reaching into the liquid. The<br />

ELMASONIC also comes with tweezers<br />

and two cups for small parts. The scope of<br />

delivery is also available at the special<br />

Our offer<br />

price of 187.50 Euros in the current offer.<br />

You secure a six percent discount for<br />

yourself as compared to the regular price<br />

of 199.00 Euros, and will soon profit from<br />

the helpful power unit in your practice.<br />

ELMASONIC S podo basic<br />

including<br />

stainless steel basket,<br />

tweezers, plastic cover<br />

and two small parts cups<br />

Fulfilling claims<br />

This is also the hope of the general hygiene<br />

plan which is determining for foot care pros<br />

and podologists. Therefore, machine cleaning<br />

and disinfection is always preferable. The<br />

advantages are also obvious for the practice:<br />

While the unit performs cleaning and<br />

disinfection, foot care pros and podologists<br />

can do their actual work. Machine processing<br />

also protects personnel from injuries, skin<br />

damage and sensitisation to sometimes<br />

high dosed disinfectants. Surrounding<br />

areas are also better protected, since, for<br />

instance, no liquids can spray out of the<br />

unit.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

6


Technology CURRENT<br />

NEW: EUROCLINIC treatment chair MYA 2 with foot care cabinet JUPITER DUOMATIC S 2 or S 2 MINI with<br />

Practice equipment with<br />

Have you ever thought about re-equipping your practice more ergonomically? Better back relief, more<br />

patient comfort, greater efficiency with faster, functionally supported work. If yes, that‘s what the new treatment<br />

chair MYA 2 offers, also in combination with the highly proven cabinet and device unit JUPITER DUOMATIC<br />

(with suction and spray technology) - an attractive perspective.<br />

According to the DAK Health Report 2013,<br />

muscle and skeletal disorders in 2012<br />

amounted to a share of 23.2 percent of<br />

cases of being absent from work due to<br />

illness, and held first place in the ranking<br />

of absences. Back pain in particular<br />

currently dominates the complaints and is<br />

the second most common reason for early<br />

pensioning. In everyday work, which often<br />

involves a lot of sitting, impairments of the<br />

locomotor and support apparatus are<br />

usually due to wrongly applied strain. This<br />

is further underlined by a general lack of<br />

exercise, which, however, is necessary for<br />

functional training of joints and ligaments<br />

as well as muscles.<br />

Relief for foot care pros<br />

Avoid wrongly applied strain, increase<br />

orthopaedically sensible room for movement<br />

- that‘s the principle of ergonomics,<br />

which accompanies the development of<br />

equipment for everyday work since more<br />

than 45 years as an interdisciplinary scientific<br />

discipline. Since 1969, GERLACH TECHNIK<br />

has accompanied your everyday working<br />

life and followed this principle when<br />

developing cabinets, patient chairs and<br />

work chairs. It‘s always about a technological<br />

vision in which functional designs not only<br />

increase work efficiency, but also provide<br />

more and more physical relief to foot care<br />

pros.<br />

Pending makes your work<br />

chair a movement therapist!<br />

Read more about this on page 12.<br />

7<br />

FUSSPFLEGE AKTUELL 1/2014


Technology CURRENT<br />

additional cabinet<br />

back training<br />

NEVER BEFORE!<br />

Included FREE!<br />

Pending work chair at your option!<br />

FUSSPFLEGE AKTUELL 1/2014<br />

8


Technology CURRENT<br />

Variant 1<br />

Foot care cabinet<br />

JUPITER DUOMATIC S 2<br />

In this variant, the proven foot care cabinet which<br />

is especially comfortable due to its generous space<br />

division combines high performance spray and suction<br />

technology in an ergonomically sophisticated cabinet<br />

and device unit which is further improved by a high<br />

shine Polygloss surface. Among other things, the<br />

ergonomic advantage lies in the construction of the<br />

four spacious drawers, of which one serves as a UV<br />

compartment to maintain hygiene. The drawers quietly<br />

open and close on roller guided full pull-outs; noise<br />

is further reduced by the automatic dampening<br />

system. A small push is enough to close them. Little<br />

effort is required to open them. Even when sitting<br />

upright, you can reach the cabinet compartments<br />

quickly and easily. This is ensured by continuous grip<br />

bars.<br />

Variant 2<br />

Foot care cabinet<br />

JUPITER DUOMATIC S 2 MINI<br />

with additional cabinet<br />

Optimal use of a small amount of available standing<br />

space - that‘s the strength of the MINI variant. The<br />

device unit and separate additional cabinet can be<br />

positioned independently of each other. This saves<br />

space and offers the option of grouping both elements<br />

so that they are easily accessible even without<br />

bending your back.<br />

Our offer<br />

EUROCLINIC treatment chair MYA 2 - also with<br />

Foot care cabinet<br />

JUPITER DUOMATIC S 2<br />

combined cabinet and device unit<br />

Foot care cabinet<br />

JUPITER DUOMATIC S 2 MINI<br />

Device cabinet with additional cabinet<br />

Rates plus Value Added Tax / Financing: 36 months without down payment, 2.8%<br />

effective annual interest / offer valid until 31 March 2014.<br />

9<br />

FUSSPFLEGE AKTUELL 1/2014


Technology CURRENT<br />

EUROCLINIC treatment chair MYA 2<br />

MYA 2 is the new one, and its origins are<br />

Italian, which is immediately obvious. The<br />

EUROCLINIC manufacturer originates<br />

from the Northern Italian region of Emilia-<br />

Romagna, just like Ferrari. And similarly to<br />

the world famous luxury sports car manufacturer,<br />

the developer of treatment chairs<br />

is also internationally renowned for his<br />

claim of offering modern industry designs<br />

with high quality materials and technical<br />

finesse for more efficient, pleasant work to<br />

select partners in the world market.<br />

GERLACH TECHNIK is the exclusive foot<br />

care partner in Germany.<br />

The new one has a lot to offer - at a fair<br />

price. The ergonomic highlight is the<br />

enormous range between the minimum<br />

and maximum foot height, which can be<br />

adjusted over up to 139 cm with the aid of<br />

the electronically guided seat incline, seat<br />

height, and pull-out leg rests. The chair also<br />

rotates by 175 degrees in each direction.<br />

The precise position of the foot can therefore<br />

be adjusted with a lot of flexibility. In<br />

ergonomic terms, this means that you can<br />

always operate your instruments while<br />

sitting upright with a straight back, and<br />

work in a relaxed manner.<br />

All advantages at a glance<br />

Cushion colours<br />

Also comfortable when lying<br />

down: The folding arm rests are<br />

cushioned on both sides.<br />

Multi-zone cushion foam for the<br />

greatest patient comfort<br />

Oval additional cushions to support<br />

the head and lumbar spine<br />

Minimum seat height: 54 cm<br />

Maximum seat height: 89 cm<br />

Seat incline adjustment: up to 36<br />

degrees<br />

Incline adjustment of the back rest:<br />

95 to 180 degrees<br />

Chair rotates by: 175 degrees<br />

(to both sides)<br />

Leg rests fold and can swing to<br />

either side (45 degrees each)<br />

Pull-out leg rests: 41–62 cm<br />

maximum strain (lift): 200 kg<br />

Seat height and incline<br />

electromechanically adjustable<br />

53 cm (seat width) x 49 cm<br />

(seat depth), empty weight: 95 kg<br />

The foot switch remotely controls<br />

the chair - including two elective<br />

positions and a home function<br />

FUSSPFLEGE AKTUELL 1/2014<br />

10


Technology CURRENT<br />

Work chairs with the Pending system are a revolution in the field of work<br />

economics. GERLACH TECHNOLOGY‘s product range includes three high<br />

quality chair with these “mobile“ mechanics. A Pending chair of your choice<br />

is now available as a free addition to any ordered practice equipment with the<br />

MYA treatment chair and the JUPITER treatment unit.<br />

Pending: the silent movement therapist<br />

Free-swinging seat surface encourages fatigue-free sitting<br />

In a work chair with the Pending system,<br />

the seat surface is freely suspended - that<br />

is, it can move to all sides within limits.<br />

The fine micromovements of the seat<br />

surface are driven by body vibrations<br />

which are due to respiration and muscle<br />

reflexes. A total of eight pendulums which<br />

are concealed in a module box inside the<br />

chair (see diagram) pick up these impulses<br />

and transfer them to the seat surface as<br />

resonance vibrations. The body must<br />

continuously equalise these vibrations,<br />

unnoticeably training the support apparatus.<br />

The worldwide patented Pending system<br />

can even correct chronic malpositions in a<br />

short time. The entire support and locomotor<br />

apparatus is relieved, lessening back pain.<br />

Aside from the pendulums, the module<br />

box contains a special weight equalisation<br />

system in the form of a brace which yields<br />

in all directions. This frees the pelvis from<br />

the rigidity in which it is commonly placed<br />

in static work chairs. If the body‘s centre of<br />

gravity moves forward or sideways, e.g. by<br />

stretching out the arms, this imbalance can<br />

be equalised by a pelvic movement -<br />

similarly to using an exercise ball. The<br />

spine remains in its natural S shape. The<br />

equalisation movements and<br />

straight sitting position reduce<br />

one-sided strain and pressure<br />

on spinal disks and effectively<br />

relieve the back.<br />

Other advantages: Circulation<br />

and oxygen supply to the muscles<br />

are increased. Exercise also<br />

encourages nutrition of the spinal<br />

disks, which lose less volume and<br />

buffering capacity for the back<br />

due to sitting.<br />

The seat surface which is mounted on a<br />

module box is not fastened on the column<br />

in the Pending system, but freely suspended<br />

from eight pendulums. This makes the seat<br />

surface mobile in all directions.<br />

11<br />

FUSSPFLEGE AKTUELL 1/2014


Instruments CURRENT<br />

NEW: Scalpel handle BB063R<br />

The perfect twist<br />

A “lancet“ or “carving knife“ - that is the original meaning of the Latin word scalpellum. Today, it‘s hard to imagine<br />

medicine and professional foot care without the scalpel. The new scalpel handle BB063R from GERLACH TECHNIK<br />

simplifies professional work with a blade on the foot, and is also economical.<br />

While fixed instruments were in primary use<br />

in earlier times, scalpels are now usually<br />

constructed so as to allow blades to be<br />

exchanged. Foot care pros know scalpel<br />

technology and need high quality scalpel<br />

blades for their work. The blades are inserted<br />

into the handle and are ready for work. Here,<br />

the new scalpel handle BB063R from<br />

GERLACH TECHNIK sets new standards. The<br />

indentations offer the foot care pro a perfect<br />

grip. The round handle of the blade holder<br />

makes it especially easy and secure to guide,<br />

and easy to turn with the fingers. Unpleasant<br />

and straining hand rotation during work is<br />

consequently avoided. This is easier on the<br />

wrists and effectively prevents risks such as<br />

secondary arthrosis. The BB063R not only<br />

contributes to health, but is also especially<br />

economical. The higher purchase price is<br />

amortised in daily work. The instrument has<br />

a very long service life, simplifies work, saves<br />

time and can also be used for various hollow<br />

chisel blades.<br />

What users say<br />

Norbert Cohrs, who has worked as a lecturer at the Hanover<br />

Podology College since many years, makes good experiences<br />

in practical use:<br />

“The end of the BB063R scalpel handle is always between<br />

the little finger and ring finger. The round handle is simply<br />

much better in this position; for instance, it is more easily and<br />

safely guided when removing surface callus. My trainees give me a lot of<br />

positive feedback. The high quality instrument is especially suitable for<br />

processing as well.“<br />

Fotos: Norbert Cohrs<br />

Due to its position at the back between the little and ring fingers, the BB063R<br />

can be ideally guided at the front, e.g. for removing excess callus.<br />

Our price<br />

Scalpel handle BB063R<br />

Round handle; stainless steel,<br />

14.5 cm for blades BB 10-15<br />

Due to the roundness and<br />

indentations, the scalpel<br />

handle BB063R is very easy<br />

to guide. This simplifies work<br />

on clients‘ feet.<br />

Scalpel blades BB 10–15<br />

10 Units<br />

100 Units<br />

FUSSPFLEGE AKTUELL 1/2014<br />

12


Expert knowledge CURRENT<br />

Nails with a yellowish discolouration<br />

Innumerable causes<br />

Finger and toe nails are regarded as the reflection of the physical state of health. If they show a yellowish<br />

discolouration, this is often embarrassing to affected persons. Cosmetic problems are often the reason. In many<br />

cases, however, there is also a medical problem, such as a metabolic disorder.<br />

istockphoto | Photoevent<br />

Finger and toe nails<br />

reflect the physical<br />

state. Discolouration<br />

may be cosmetic or due<br />

to illness.<br />

Patients are quickly suspected of not looking<br />

after their finger nails when they are<br />

discoloured. In some cases, this is actually<br />

due to a cosmetic cause. Smoking often<br />

embeds toxins in the nails. They attack the<br />

callus plates and lead to colour changes.<br />

Wrong care, trauma or constant strain due<br />

to excessively tight shoes are also regarded<br />

as causes of yellowish finger and toe<br />

nails. Physical influences such as<br />

colour forming bacteria or x-rays<br />

may also be causes. Yellow nails<br />

often occur after pedicures. The cause<br />

is deemed to be the solvents which are<br />

contained in many - especially coloured<br />

- nail polishes.<br />

From yellow to crumbly<br />

But very often, the affected persons are<br />

not directly responsible for the discolouration.<br />

Colour changes and excessively soft or<br />

brittle nails, crosswise grooves, a detaching<br />

nail plate or crumbly nails may be signs of<br />

physical disorders. In yellow nail syndrome,<br />

a growth disorder thickens the nails and<br />

gives them a yellowish discolouration.<br />

Lymphatic oedemas may form; nasal sinus<br />

inflammation may occur, and the bronchi<br />

may expand.<br />

In a metabolic disorder, the supply of<br />

important building materials to the nails is<br />

prevented. Fungal nail infections (onychomycosis),<br />

skin and thyroid disorders,<br />

various deficiencies or infections can also<br />

be causes.<br />

In onychogryposis (bent nails; claw nails)<br />

the nail plate no longer adheres to the nail<br />

bed. The nail is then a dirty yellow colour,<br />

but remains transparent. This is probably<br />

triggered by hyperkeratosis of the nail bed<br />

which could be caused by circulatory<br />

disorders in the end flow zones.<br />

If the foot specialist finds a yellowish<br />

discolouration, the medical history of the<br />

client is taken. When obtaining the medical<br />

history, questions should be asked about<br />

lifestyle (smoking, alcohol etc.), the use of<br />

medications, use of nail polish, existing<br />

illnesses and dietary behaviour, among<br />

other things. If there are a number of signs<br />

that a systemic underlying illness is present,<br />

the client must see a doctor.<br />

What to do?<br />

In cosmetic causes, there are numerous<br />

tips and home remedies. For instance,<br />

using lemon juice is at the top of the<br />

recommendation list. A lemon is squeezed,<br />

a cotton cloth dipped into the juice until it<br />

is soaked, and the yellow shimmer wiped<br />

off the nail with it.<br />

A bath in vinegar water, rubbing off with<br />

dissolved baking powder or olive oil, and<br />

taking Vitamin E which also occurs in some<br />

nuts and in the oils of wheat germ, maize,<br />

canola and sunflower germs in higher<br />

levels are also part of it. A base polish coat<br />

provides protection against discolouration<br />

due to nail polishes. Here, foot specialists<br />

can help with professional work.<br />

Care for healthy and beautiful nails<br />

Care and optimal treatment of toenails<br />

with important nutrients comes in the form<br />

of effective, high quality nail products. For<br />

instance, the proven GEHWOL FUSSKRAFT<br />

Nail and Skin Protection Spray with<br />

panthenol, bisabolol and Vitamin E ensures<br />

that moisture is stored deep in the nails<br />

and their elasticity is improved.<br />

These active substances also support the<br />

regeneration process of the surrounding<br />

skin, giving the nails a secure hold. The<br />

provided Vitamin E stabilises the skin cells,<br />

delays the aging process and counteracts<br />

yellow discolouration. Panthenol and<br />

bisabolol complement this with antimicrobial<br />

properties; together with the often used<br />

antifungal active substance clotrimazole,<br />

they also provide protection against<br />

unpleasant nuisance fungal nail infections<br />

which may persist for a long time.<br />

13<br />

FUSSPFLEGE AKTUELL 1/2014


Foot fungus prevention is still important<br />

Expert knowledge CURRENT<br />

fotolia | Delphimages<br />

Collecting<br />

fungi?<br />

Fungal infections are among the most common skin disorders in Germany.<br />

Persons who use pools and saunas as well as athletes are at special risk<br />

of dermatomycosis on the feet. Some years ago, there were consequently<br />

preventive systems in the form of fixedly installed spray nozzles in every<br />

bathing facility. But they disappeared from bathing facilities over time.<br />

Therefore your own initiative is needed to prevent fungal disorders.<br />

While the bacterial share of the pathogenic<br />

flora is well investigated, less was known<br />

about fungal colonisation of the skin thus<br />

far. In recent years, the number of fungal<br />

disorders in Germany has risen strongly,<br />

particularly as far as nails are concerned.<br />

The increasing numbers of older persons in<br />

the population, who are more commonly<br />

affected by infections, is discussed as a<br />

cause. Foot mycoses are far more than just<br />

a cosmetic problem. On the feet, the affected<br />

skin areas may hurt when walking. Finger<br />

nail infections may be repulsive to others,<br />

and represent a handicap depending on<br />

the profession. Since the disorder particularly<br />

affects performance athletes and ambitious<br />

leisure athletes, foot fungus is also often<br />

called “athlete‘s foot“ in English-speaking<br />

regions. So that foot mycoses do not occur<br />

in the first place, there used to be separate<br />

fungus prevention means, e.g. at pools.<br />

The spray systems were intended to inhibit<br />

fungal growth and prevent infections in<br />

this manner.<br />

Where is the foot fungus prevention?<br />

But why did those protective devices<br />

suddenly disappear from public bath facilities,<br />

even though they are really most urgently<br />

needed there? This is less related to a lack<br />

of effectiveness of these products. Instead,<br />

they were often used wrongly, impairing or<br />

nullifying the efficacy of the products.<br />

Wrongly used, spray nozzles may even<br />

encourage an infection in the worst case.<br />

More difficult licensing procedures are<br />

also responsible for the disappearance of<br />

the protection systems from swimming<br />

pools. Until a few years ago, the spray<br />

agents were still counted among medications<br />

and were therefore treated equally to<br />

hygienic hand disinfectants. But the<br />

products were stopped by the strict<br />

requirements, such as proving preventive<br />

efficacy. The problem: Studies would<br />

have to prove that a test subject group<br />

who regularly uses the product for longer<br />

periods develops less foot fungus than the<br />

control group which does not use the<br />

product. Due to the high illness rate, it‘s<br />

already difficult to find test subjects who<br />

are completely free of foot fungus.<br />

Another obstacle lies in the long observation<br />

period which would be required due to<br />

the slow progression of the illness.<br />

Confirmation of the disinfectant effect of<br />

the products was not sufficient on its own<br />

in the verification process for the medication.<br />

For this reason, it was not possible to<br />

license them as a medication, and the<br />

spray installations disappeared from<br />

saunas and baths.<br />

Prevention with bath shoes<br />

Pool and sauna users are often advised to<br />

wear bath shoes to prevent foot and nail<br />

fungus. But the efficacy of this preventive<br />

measure is not proven by studies. Shoes<br />

may even increase the risk of infection.<br />

Since the shoes often have a watertight<br />

surface, it‘s difficult for water which remains<br />

on the foot to dry. Moist conditions in the<br />

shoe are a perfect feeding ground for fungal<br />

pathogens. Wearing the shoe practically<br />

massages the pathogens into the soaked<br />

skin. The raised fingers which are typical<br />

for bath flip-flops intensify the effect further<br />

and are especially dangerous. For this<br />

reason, bath shoes can, at best, complement<br />

effective prevention of foot fungus,<br />

but never completely replace it.<br />

Tips to prevent<br />

foot fungus<br />

Intact, resistant skin is the most important<br />

protection against foot and nail fungus<br />

due to its barrier properties.<br />

A special foot care product should<br />

therefore be part of any sports and pool<br />

bag. Foot creams with antimycotic<br />

ingredients offer additional protection.<br />

Before they are used, you should<br />

thoroughly dry your feet, including<br />

the spaces between the toes.<br />

Foot care products with antifungal<br />

protection are also available as sprays,<br />

e.g. GEHWOL FUSSKRAFT Care Spray<br />

or GEHWOL Foot + Shoe Deodorant.<br />

Antimycotic ingredients in GEHWOL<br />

products include e.g. climbazole,<br />

clotrimazole, undecylenamide and<br />

essential oils such as rosemary oil,<br />

lavender oil and peppermint oil.<br />

After foot care, you should absolutely<br />

avoid walking barefoot in potentially<br />

contaminated areas.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

14


Medicine CURRENT<br />

Diabetes<br />

A healthy state<br />

Consequential disorders on the feet can be prevented with special attention, prevention, early diagnostics and<br />

required therapies in diabetes mellitus. Attaining this and generally achieving optimal care of patients requires<br />

interdisciplinary cooperation.<br />

three to max. five minutes. Home foot exercises<br />

according to instructions or illustrated<br />

exercises as well as home foot massages are<br />

recommended to strengthen the foot muscles<br />

and encourage the circulation.<br />

fotolia | DenisNata<br />

Strong pressure, e.g. in excessively<br />

tight shoes, acts on the feet. In diabetes,<br />

this can lead to massive damage.<br />

The objective of diabetic foot care is always<br />

to preserve the foot. With an annual amputation<br />

rate of approx. 30,000 in Germany,<br />

however, there are still considerable requirements.<br />

But there are many approaches for<br />

avoiding amputation before it occurs.<br />

Knowledge about possible consequential<br />

disorders is the foundation - for instance:<br />

Macro/microangiopathy: the disorder of<br />

large and small blood vessels;<br />

Polyneuropathy: disorder of the peripheral<br />

nervous system by reducing or nullifying<br />

pain, temperature and vibration sensations;<br />

motor disorders such as muscle<br />

imbalance, formation of hammer or claw<br />

toes; also autonomous disorders not<br />

subject to will, such as the nullification<br />

or reduction of sweat secretion with dry<br />

skin, hyperkeratosis, corns, callosities<br />

(weals) and rhagades (cracks) as well as<br />

tears, which are common entry ways for<br />

bacterial infections;<br />

Fatty tissue atrophy: Atrophy of fatty tissues,<br />

especially on the foot sole, leading to a<br />

lack of pressure redistribution and<br />

vibration buffering;<br />

Myatrophy: Atrophy of foot muscles with<br />

functional impairments;<br />

Neuro-osteo-arthropathy - diabetic Charcot<br />

foot - with damage to the nerves, joints<br />

and bones; demineralisation of the bones<br />

often means spontaneous fractures when<br />

minor trauma occurs; these lead to flat<br />

foot (pes planus) and lastly to the foot<br />

soles developing a plantar convex<br />

(outward) bend.<br />

Other consequential disorders are also<br />

possible, such as gout (hyperuricaemia),<br />

lipid metabolism disorders (hyperlipidaemia),<br />

degenerative joint disorders (arthrosis),<br />

skeletal disorders with reduced bone mass<br />

and a tendency to develop fractures<br />

(osteoporosis) and high blood pressure.<br />

Preventing diabetic foot syndrome requires<br />

a team of specialists, podologists, diabetes<br />

specialists, physiotherapists, orthopaedic<br />

technologists, orthopaedic shoemakers,<br />

ergotherapists, psychologists and health<br />

insurance funds. The patient‘s cooperation<br />

is decisive; however it appears unmotivated<br />

or insufficient in many cases (figure 1).<br />

Foot experts<br />

Affected persons receive important tips for<br />

home foot care to prevent foot problems<br />

during the necessary and medically<br />

prescribed podological treatment. This<br />

ranges from the use of sandpaper files to<br />

nail trimming to using a natural pumice<br />

stone to remove hyperkeratosis or clavi.<br />

Skin care is provided with fatty creams<br />

which contain five to ten percent urea.<br />

When the skin is intact, foot baths should<br />

not exceed a temperature of 35 degrees<br />

Celsius (bath thermometer) and be used for<br />

Professional podological treatment with<br />

grinders, polishers or trimmers contributes<br />

significantly to preventing the consequences<br />

of diabetic foot syndrome. This includes:<br />

Nail trimming, brace treatment if required<br />

- especially in nail deformities or threatening<br />

ingrown nails (unguis incarnatus),<br />

removal of hyperkeratosis, clavi, callosities<br />

which may lead to ulcers, infection,<br />

gangrene, tissue death (necrosis) and<br />

finally amputation due to increasing<br />

pressure. Ulcers are treated by a doctor.<br />

Prevention includes regularly participating<br />

in trainings for diabetics, and also for<br />

relatives if applicable. Here, affected<br />

persons receive important information<br />

about the principles and associations of<br />

the glucose metabolism disorder with its<br />

consequential disorders, dietary recommendations,<br />

instructions for independent<br />

mandatory daily foot examinations and<br />

knowledge about home foot care.<br />

Well shoed<br />

Individual care with orthopaedic footwear<br />

is also required, depending on the severity<br />

of peripheral nerve damage (neuropathy)<br />

or peripheral arterial occlusion disease.<br />

Parallel to specific orthopaedic shoe care,<br />

existing pressure points on the foot sole are<br />

identified with a computer supported<br />

electronic measuring procedure (dynamic<br />

pedography) to perform required pressure<br />

redistribution.<br />

Since most ulcers are due to pressure spots<br />

due to internal (inner) or external (outer)<br />

mechanical causes, pressure redistribution<br />

on the foot sole is required. It is the doctor‘s<br />

task to prescribe care with orthopaedic<br />

shoes. A regular check-up of diabetes<br />

adapted foot beds, confectioned diabetes<br />

protection footwear, interim footwear such<br />

as bandage, therapy or frontal foot relief<br />

shoes, customised confectioned shoes,<br />

orthopaedic custom shoes or orthotics is<br />

provided by the doctor and orthopaedic<br />

shoemaker (figure 4).<br />

15<br />

FUSSPFLEGE AKTUELL 1/2014


Medicine CURRENT<br />

Fotos: Dr. med. Renate Wolansky<br />

Figure 1: 60 year old diabetic with polyneuropathy (peripheral<br />

nerve damage) declines podological treatment and consultation<br />

despite massive hyperkeratosis, dry skin and several small skin<br />

lesions.<br />

Figure 2: 65 year old diabetic with pressure ulcer on the apex<br />

(tip of the last segment) due to excessively short shoes. The<br />

patient wears the diabetes adapted foot beds and orthopaedic<br />

measures only sporadically.<br />

Figure 3: This 80 year old diabetic with polyneuropathy and<br />

peripheral arterial occlusion disease has a pressure ulcer<br />

between the toes due to orthopaedic custom shoes which were<br />

made too short.<br />

Figure 4: Example of a custom orthopaedic shoe which was<br />

adjusted to the needs of a diabetes patient. The various layers of<br />

the insoles are easily recognisable.<br />

Decisive details<br />

Serious errors in shoe care must be corrected<br />

at an early time. Among other things, this<br />

includes: insoles which are too thin or<br />

provide too little pressure redistribution,<br />

missing shoe customisations (on the heel,<br />

walking sole, tab or shaft), insufficient<br />

distance from the longest toe to the frontal<br />

edge of the shoe (which should be about<br />

seven millimetres while standing),<br />

insufficient shoe height in the frontal foot<br />

region, insufficient pad width (distance<br />

from the first metatarsal protuberance to<br />

the fifth metatarsal protuberance), inner<br />

seams which apply pressure, and a lack of<br />

actively breathing shoe materials (figures<br />

2 and 3). Diabetic shoes must be felt daily<br />

for foreign bodies such as pebbles, wood<br />

splinters and other particles, which must<br />

be removed.<br />

Taking required medications, regular<br />

trainings, treatment by a foot specialist,<br />

suitable shoes, daily age-appropriate<br />

exercise and consultations with the doctor<br />

and orthopaedic shoemaker are also part of<br />

the catalogue of preventive measures. This<br />

allows the multidisciplinary team to provide<br />

optimal care and treatment to the diabetic.<br />

Minimising risk factors makes it possible to<br />

reduce the rate of amputations, hospital<br />

stays and consequential costs, and improve<br />

the patient‘s quality of life.<br />

Rare foot disorders<br />

The new book by Dr. Renate Wolansky<br />

does not show the classic foot deformities,<br />

such as hallux valgus, but strongly<br />

concentrates on the specific foot illnesses:<br />

Berndorf syndrome, Friedreich ataxia,<br />

Raynaud‘s syndrome, erysipelas.<br />

Genetic predisposition or infections<br />

are regarded as the cause. The illnesses<br />

are illustrated with<br />

many clear figures.<br />

Medical therapies as<br />

well as possible<br />

treatment options<br />

for podologists and<br />

foot care pros and<br />

orthopaedic footwear<br />

treatment options<br />

are described.<br />

Dr. med. Renate Wolansky<br />

The established orthopaedist, sports physician and medical foot care<br />

provider teaches in the field of podology at several educational<br />

institutions. The expert has also published numerous books and writes<br />

for recognized specialised institutions.<br />

176 pages, bound, 29 Euros.<br />

C. Maurer Printing and Publishing, Geislingen<br />

ISBN-13 978-3-87517-049-8<br />

FUSSPFLEGE AKTUELL 1/2014<br />

16


Medicine CURRENT<br />

NEW: GEHWOL Diabetes Report 2014<br />

Little awareness of risk<br />

Positives first: Diabetics trust their foot care pros with<br />

consultation tips. According to the GEHWOL Diabetes<br />

Report 2014, this is what 84 percent of patients say. But by<br />

far not every patient uses podological services for prevention<br />

or performs their own foot care measures. The report shows<br />

this as well. Therefore risk awareness has scarcely improved<br />

since its first edition in the year 2009.<br />

Foot complications are among the most<br />

common consequential complications of<br />

diabetes. The most significant consequences<br />

of diabetic foot problems include ulcers<br />

and small (minor) as well as high (major)<br />

amputations. According to the German<br />

Health Report on Diabetes 2014, approx.<br />

250,000 persons with diabetes have a foot<br />

lesion within the Federal Republic; one<br />

million diabetics have a higher risk of<br />

suffering foot injuries.<br />

Prevention requires information<br />

Even though major amputations have<br />

decreased in recent years, especially in<br />

women, the relative risk of a high amputation<br />

is still about twenty times higher for diabetics.<br />

Prevention strategies are needed to avoid<br />

foot complications and the associated<br />

physical and emotional suffering of affected<br />

persons. Among other things, this requires<br />

greater patient awareness of foot care<br />

measures. Corresponding information and<br />

advice herein refers both to the field<br />

of home foot hygiene and to podological<br />

services for inspection, early risk detection<br />

and foot treatments. But to what degree are<br />

diabetics aware of foot care? To find out,<br />

Gerlach again surveyed 3459 patients out<br />

of a treatment pool of 369 doctors‘ practices.<br />

Consultation tips for foot care at home<br />

During the daily foot inspection (with a mirror), pay special<br />

attention to injuries, foreign bodies, blisters and fine cracks.<br />

Bathe the feet for no longer than three minutes, and not too hot<br />

(maximum water temperature 37 to 38 degrees Celsius, check<br />

the temperature with a bath thermometer).<br />

Dry the feet with a soft towel, and use a cotton swab between<br />

the toes. Blow dryers, heating pillows or heating bottles are<br />

taboo. There is a risk of burns.<br />

For self-care of the feet, do not use sharp instruments which<br />

may cause injuries. It is best to use a fine sand file to trim the<br />

nails instead of pointed shears or other instruments which are<br />

likely to result in injuries.<br />

Always file the toe nails only so that the nail edge lines up with<br />

the tip of the toe. Treat the nails with nail protection oil.<br />

Apply cream to the feet daily. Use a urea-containing cream or<br />

lotion with a sufficiently high fat and moisture content so that<br />

the skin barrier does not dry out and remains resistant. Pay<br />

attention to products with effective antifungal protection.<br />

Avoid pressure spots and only wear soft, comfortable and<br />

sufficiently wide shoes with no inner seams. Regularly feel<br />

the shoes and socks for foreign bodies.<br />

To protect against infection, always wear shoes with clean,<br />

freshly washed socks. Regularly have an expert check the<br />

socks and shoes for pressure sports.<br />

Special pressure relief cushions made from highly elastic<br />

polymer gel provide relief and prevent callus weals.<br />

Never walk barefoot, not even in your own home. See a doctor<br />

immediately if you have wounds, inflammation or blisters.<br />

17<br />

FUSSPFLEGE AKTUELL 1/2014


Medicine CURRENT<br />

Patients‘ problem awareness<br />

Patients don‘t think that they have to pay attention to their feet 63<br />

Patients feel insufficiently informed 63<br />

Patients do not use regular preventive care 53<br />

Patients do not use regular foot care 45<br />

Patients don‘t know what an ulcer is 17<br />

Frequency in percent<br />

Jupiterimages | Emmanuel Faure<br />

You can find the results of the GEHWOL<br />

Diabetes Report 2014 as a download at<br />

www.gehwol.de/service/diabetes_und_<br />

fusspflege.<br />

Common foot problems in diabetes<br />

Dry skin 31<br />

Excess callus 31<br />

Foot or nail fungus 28<br />

Rhagades (cracks) 21<br />

Inflammation 16<br />

Foot malpositions 15<br />

Current ulcer treatment (repeated) 12<br />

Multiple ulcer treatments in the past 12<br />

Single ulcer treatment in the past 10<br />

Gait changes 9<br />

Current ulcer treatment (first time) 8<br />

Implementation of care recommendations<br />

Frequency in percent<br />

Frequency in percent<br />

Inspection 47<br />

Using moisturising cream 29<br />

Removal of skin with pumice stone 27<br />

Using suitable shoes 27<br />

Blunt nail care (shortening the nails with a file) 21<br />

Paying attention to suitable socks 17<br />

Wearing orthopaedic insoles or orthotics 16<br />

Disinfecting foot baths (maximum 3 minutes) 15<br />

Pressure relief with pressure relief products 15<br />

Using products with antifungal protection 11<br />

Wearing custom orthopaedic shoes 10<br />

Toe and foot exercises 10<br />

N = 3,459 patients<br />

The results of the survey are provided by<br />

the GEHWOL Diabetes Report 2014,<br />

which provides information about the<br />

frequency of foot problems, problem<br />

awareness and patient know-how about<br />

recommended measures for foot care and<br />

prevention for the second time since 2009.<br />

Numerous risk factors<br />

Foot ulcers develop out of an interplay of<br />

various factors in which diabetic polyneuropathy<br />

plays a central role. This was present in<br />

about one quarter of the usually elderly<br />

patients. Nerve damage reduces secretions of<br />

the sebaceous and sweat glands, rendering<br />

the skin dry, brittle and cracked. One third of<br />

diabetics actually confirmed that they had<br />

dry foot skin. The skin also had rhagades in<br />

21 percent. The nerve damage also often<br />

results in coordination problems, which<br />

may lead to foot deformities and wrongly<br />

applied strain. This was the case in 15 percent.<br />

The wrongly applied strain then changes<br />

pressure conditions on the foot. Persistent<br />

pressure leads to strong callus formation.<br />

One third of surveyed persons were affected<br />

by this as well.<br />

At the same time, a sensory orientation of<br />

the neuropathy may mean that patients are<br />

less pain sensitive. Painful skin tears are not<br />

noticed and may develop into ulcers if<br />

untreated. Wound healing is also impaired if<br />

there is macroangiopathy. 18 percent of<br />

diabetics confirmed this in the survey.<br />

At the time of the survey, eight percent of<br />

diabetics were receiving ulcer treatment;<br />

12 percent of them not for the first time. This<br />

means that the prevalence is even higher<br />

than the frequency of two to ten percent of<br />

the diabetic population which is stated in the<br />

German Health Report.<br />

Many patients underestimate the risk<br />

Despite objectively present risk factors<br />

including acute ulcers, a large share of<br />

diabetics is barely informed about the<br />

problems. Two out of three diabetics did<br />

not believe that they had to pay special<br />

attention to their feet. 53 percent stated<br />

that they did not have regular preventive<br />

visits with a podologist. Even at home,<br />

nearly half of those surveyed (45%) care<br />

for their feet only occasionally (if at all),<br />

and only rarely with consistency.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

18


Ware knowledge CURRENT<br />

Instrument care<br />

Lasting joy<br />

Many people believe that “stainless steel“ implies indestructability. But physical,<br />

thermal and chemical influences may lead to discoloured, rusty or spotty instruments.<br />

Tweezers, shears, scalpels and rotary instruments, even good quality ones,<br />

can certainly suffer if they are not treated correctly. Making instrument<br />

care part of daily work as a natural process reduces the risk of infection<br />

and ensures instrument preservation. The following tips can support<br />

you in preserving your instruments.<br />

Regularly caring for instruments<br />

lowers the risk of infection and<br />

saves money in the long term.<br />

1. Unpack and let‘s go!<br />

Temperature variations can cause<br />

condensation (moisture accumulation) in<br />

plastic packaging of new instruments.<br />

Therefore, unpack the instruments soon.<br />

Also make sure that they are not stored<br />

near chemicals whose harmful vapours<br />

may attack instrument surfaces.<br />

4. Use the right<br />

instruments!<br />

For instance, using very fine shears for<br />

strong nails may bend the tips of the<br />

instrument. Always pay attention to<br />

using the right instrument for the task.<br />

This avoids serious, lasting damage and<br />

premature, unwanted consequential<br />

expenses.<br />

7. Next customer,<br />

please!<br />

Always allow instruments to cool and<br />

dry thoroughly after processing before<br />

using them again. New or repaired<br />

instruments should be processed again<br />

before their first or renewed use to<br />

exclude the possibility of pathogens<br />

which were acquired during transport.<br />

2. Not all steels are<br />

the same!<br />

Depending on the requirements, there<br />

are different kinds of instruments.<br />

Stainless steel can be disinfected<br />

without problems. This is not quite as<br />

simple for chrome and nickel surfaces.<br />

Always note the manufacturer‘s instructions<br />

so that your instruments are not prematurely<br />

damaged.<br />

5. Dirt also has an<br />

effect!<br />

To avoid dirt drying on the instrument,<br />

it should be cleaned and disinfected<br />

immediately after use. Ultrasound<br />

cleaning is suitable for removing<br />

residue from the very fine pores of<br />

grinders and polishers and avoiding loss<br />

of grinding performance.<br />

8. Check your<br />

inventory!<br />

All instruments must have a homogeneous<br />

(smooth) surface. Sort out damaged<br />

instruments (e.g. if the nickel or chrome<br />

layer is bursting off), since contact<br />

corrosion may occur, increasing the risk<br />

of infection. Use high quality instruments<br />

if possible.<br />

3. The right rotation<br />

quality!<br />

6. Disinfect and<br />

sterilise!<br />

9. Smooth closure<br />

If the shaft of a rotary instrument<br />

is made from lower quality steel or<br />

a too-soft alloy, the shaft can bend<br />

during use, ruining the hand piece.<br />

Higher qualities, such as hardened<br />

stainless steel, are much more solid,<br />

reducing this risk.<br />

Note the manufacturer‘s instructions for<br />

the acting time of utilised disinfectants<br />

and cleaners so that pathogens are<br />

killed (not too short) and the instrument<br />

is not attacked (not too long). Avoid<br />

exceeding a temperature of 180 degrees<br />

Celsius during sterilisation to avoid<br />

de-hardening the steel.<br />

You should regularly treat instruments<br />

with a closing mechanism such as<br />

shears and scissors with instrument oil<br />

(e.g. from GERLACH TECHNIK). This<br />

prevents material being removed by<br />

friction (the so called stick and slip<br />

effect). It also prevents the nut in the<br />

closing zone from becoming set in.<br />

fotolia: mopsgrafik<br />

19<br />

FUSSPFLEGE AKTUELL 1/2014


Ware knowledge CURRENT<br />

Material properties<br />

Long-lived cushions<br />

Not all cushions are the same. It is the material properties which make the upholstery of a foot care chair a high<br />

quality sitting surface. The right care and following some tips for use keep the material at top optical appearance,<br />

which also makes a good impression on customers.<br />

A customer comes into the treatment room<br />

and the foot care pro asks them to sit down.<br />

The customer looks at the treatment chair<br />

and stops. The chair has cracks and is worn<br />

off in many places. “An older model?“ asks<br />

the customer. The foot care pro explains<br />

that the chair is not yet all that old. Such a<br />

situation is embarrassing and creates a<br />

negative first impression of the foot care<br />

practice. Using high quality materials with<br />

a long service life is doubly advisable from<br />

an economic perspective. They make a<br />

positive impression on customers, and<br />

need to be replaced less often.<br />

Especially robust<br />

Good material properties in furniture<br />

upholstery have other advantages. The<br />

skai ® brand of synthetic leather specialist<br />

Hornschuch is one example. The “made in<br />

Germany“ cushion cover materials which<br />

are used on all Gerlach treatment chairs<br />

and work chairs offer sustainability, a long<br />

service life and easy care in numerous<br />

applications. This keeps cushions at a high<br />

quality level, hygienically safe, able to<br />

handle strain, easy to clean, pleasant and<br />

also visually attractive.<br />

The first-class synthetic leather is seamlessly<br />

processed. This simplifies cleaning and<br />

disinfection. The disinfection which is<br />

necessary for daily hygiene is easily performed<br />

with licensed disinfectants. For example,<br />

Microbac Tissues are especially suited for<br />

this purpose. Cushion workmanship at<br />

GERLACH TECHNIK is the foundation of<br />

great sitting comfort. The solid formed<br />

wood which is glued in several layers<br />

receives a contoured mantle of a special<br />

foam, finishing with the cover.<br />

Remember care<br />

Despite good attributes, care makes an<br />

important contribution to preserving<br />

upholstery in the long term. If, for instance,<br />

aggressive and possibly unlicensed cleaners<br />

and disinfectants are used, even the best<br />

material may appear damaged in the long<br />

term, creating a negative impression.<br />

With regular cleaning and care, cushions<br />

easily maintain their original shine and<br />

suppleness. The following tips help to ensure<br />

correct use of cushions and materialpreserving<br />

disinfection in everyday<br />

practice work:<br />

Note the care information in the instructions<br />

for use.<br />

Avoid contact with pointed and rough<br />

objects. They may tear the surfaces.<br />

Modern materials are usually relatively<br />

insensitive to dirt. But spots and other<br />

residue of consumables should still be<br />

removed immediately at all times.<br />

Bright cushions are generally more<br />

susceptible to dirt than dark ones.<br />

Discolouration which is due e.g. to a belt<br />

or suede clothing should be removed<br />

immediately after it occurs. Therefore<br />

pay attention to any visible residue with<br />

every patient and remove it properly if<br />

applicable.<br />

Fundamentally disinfect sitting surfaces<br />

after every treatment. Ensure that the<br />

surface dries completely after the specified<br />

acting time before you use it to treat the<br />

next patient.<br />

Only use products permitted by the<br />

manufacturer for required cleaning and<br />

disinfection. Also pay attention to use<br />

wiping cloths or wipes which are as<br />

colour neutral as possible.<br />

High quality: The foam is sprayed on<br />

around the solid formed wood which is<br />

glued in ten layers, and finished with the<br />

robust cover.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

20


Care consultation CURRENT<br />

fotolia | diego cervo<br />

The consultation: “Yes, you can“<br />

Shoe pressure<br />

Tight shoes and toe malpositions such as hallux valgus are among the main causes of corns, which are a special<br />

form of callus formation. Pain quickly develops when the skin is close to bones. As a foot care pro, you can<br />

correct the problem for your customers with professional treatment, and also provide valuable tips and products<br />

for preventive care - so that the shoes are no longer too tight.<br />

Foot care pro: Hello, Ms. Kern!<br />

Customer: Hello to you as well!<br />

Foot care pro: We haven‘t seen each other<br />

in a long time.<br />

Customer: Well, my feet already missed<br />

you and cried for you.<br />

Foot care pro: So let‘s get started right<br />

away. Do you have specific problems?<br />

How can I help you?<br />

Customer: The elegant shoes which I have<br />

to wear for the office every day unfortunately<br />

squeeze my right small toe.<br />

Foot care pro: I see! You definitely have a<br />

small corn here.<br />

Customer: So that‘s what it looks like. Can<br />

you make it go away as quickly as it came?<br />

I‘m hoping for that!<br />

Foot care pro: Yes, of course I can help<br />

you, and you can take care to prevent it in<br />

the future.<br />

Customer: I‘m very glad for that. What<br />

exactly is a corn?<br />

Foot care pro: Corns are a special form of<br />

callus formation which can protrude deep<br />

into the skin, and then causes pain. As in<br />

you, for instance, they can be caused by<br />

too tight shoes. The body forms strong callus<br />

at the irritated point to defend itself against<br />

the pressure. If the shoe is continuously too<br />

tight, the callus cannot subside and collects<br />

deep below the skin until it forms a thorn...<br />

Customer: ... which causes the deep<br />

pressing pain to me.<br />

Foot care pro: Yes, the skin is very close to<br />

the bone on the little toe. So it hurts<br />

quickly. It‘s very good that you didn‘t try to<br />

treat it yourself at home.<br />

Customer: Why?<br />

Foot care pro: In a corn, there is a risk of<br />

injuring too much of the surrounding healthy<br />

skin. My instruments allow me to remove<br />

even deep thorn leftovers safely and<br />

painlessly.<br />

Customer: How can I prevent them in the<br />

future? Do I have to leave my elegant shoes<br />

at home?<br />

Foot care pro: Of course, you should<br />

fundamentally wear comfortable shoes.<br />

But it‘s especially important that your<br />

shoes fit properly. Changing them daily<br />

regularly relieves the pressure spots.<br />

Customer: I like to wear comfortable shoes<br />

privately, but the shoes for work do squeeze<br />

here and there. Then I always think: I have<br />

to handle it!<br />

Foot care pro: But that should remain the<br />

exception. I recommend pressure relief<br />

bandages to you to relieve pressure when<br />

needed. Toe rings have a hole for the pressure<br />

spot which protects against excessive<br />

pressure spots. If you do get another corn,<br />

you should immediately make an appointment<br />

with me. In the meantime, you can<br />

use the special corn protection ring which<br />

GEHWOL makes from polymer gel.<br />

Customer: That sounds good. Can you<br />

show me the products after the treatment?<br />

Foot care pro: Of course. I‘ll also put a<br />

corn protection ring right on your toe when<br />

I have removed the corn. The ring provides<br />

three-dimensional cushioning around and<br />

on the sore spot and relieves it with its soft<br />

material.<br />

Customer: This little ring can do all that?<br />

Foot care pro: It does even more: It‘s made<br />

from elastic polymer gel which releases<br />

paraffin oil, caring for the stressed skin under<br />

the pressure relief cushion. It‘s especially<br />

important for you right now that no new<br />

excess callus forms in the fresh wound<br />

area. This effectively prevents a new corn<br />

from forming in the same spot.<br />

Customer: Thank you very much for your<br />

competent advice!<br />

21<br />

FUSSPFLEGE AKTUELL 1/2014


Care consultation CURRENT<br />

Consulting expertise<br />

Recommendation wanted<br />

With the introduction of the podology act in 2002, the contents which are part of a podology education were<br />

specified at the same time. But the changes in the sector and the market made it necessary to readjust the curricula.<br />

Client consultation will form a future focal point.<br />

Those who want to use the title of podologist<br />

or medical foot care professional according<br />

to the podology act require a state<br />

recognised professional education or<br />

recognised diploma. Education for the<br />

profession of podologist is specified according<br />

to the podologists‘ act (PodG) and in<br />

the education and examination regulations<br />

for podologists (Pod-APrV). Both regulations<br />

largely specify the content, but leave room<br />

for design.<br />

The educational objectives provide that<br />

students are enabled to work together with<br />

other professions, practice the profession<br />

at their own responsibility and with<br />

independence, and participate in the<br />

prevention, therapy and rehabilitation of<br />

foot disorders. Students acquire the generally<br />

recognised state of medical, social science<br />

and other scientific knowledge and the<br />

acting expertise required for their everyday<br />

work in their education.<br />

fotolia | contrastwerkstatt<br />

Forming change<br />

In view of constant changes in medicine<br />

and society, they are enabled to react<br />

appropriately to constantly changing<br />

requirements. This also increasingly includes<br />

patient advice. For one objective of the<br />

podologists‘ act is to support preventive<br />

work on the patient to lower health care<br />

costs in the long term. The working<br />

association of podology schools therefore<br />

specified in a letter of November 2011 to<br />

the federal minister of health that a thought<br />

change would have to take place in<br />

pedagogical work to allow persons who<br />

complete the education to continue<br />

meeting market requirements.<br />

Aside from stronger health training and<br />

education, also and particularly including<br />

children and adolescents, the letter<br />

specified that podologists should not only<br />

participate in the therapy and rehabilitation<br />

of foot disorders as well as their prevention,<br />

but control it. This exceeds the scope of the<br />

previous formulation. The health ministry<br />

postponed a discussion about this issue.<br />

Nonetheless, this recognition is increasingly<br />

becoming part of curricula.<br />

Professional and expert customer advice is increasingly becoming a focus of everyday<br />

practice work. This is increasingly reflected in education plans.<br />

Enabling customers<br />

For instance, the region of Lower Saxony<br />

has drafted a new version of the general<br />

guideline for podological education. A focal<br />

point of the education provides that students<br />

explain the associations and background<br />

of foot and leg problems to patients, show<br />

positive and negative consequences of<br />

insufficient care and instruct them in age<br />

appropriate, indication related, preventive<br />

or rehabilitative measures. About 190 hours<br />

were specified for this field, while<br />

comparable blocks in the Pod-APrV are far<br />

less time intensive. This is doubly important<br />

in modern foot care practices. On the one<br />

hand, foot care pros meet the need of<br />

obtaining comprehensive information<br />

about treatment measures and options.<br />

Customers often expect recommendations<br />

for home foot care as well as offers and<br />

information about suitable care products<br />

(e.g. foot care products) from the practice.<br />

This should be part of the overall calculation<br />

of a practice. For expert recommendations<br />

in the sense of meeting needs are usually<br />

followed by sales, and therefore profits.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

22


Practice CURRENT<br />

Health Report<br />

fotolia | abcmedia<br />

2014<br />

Despite dropping numbers of major amputations, the risk of an amputation<br />

is still about 20 times higher in persons who have diabetes. This warning was<br />

issued by the recently published German Health Report on Diabetes 2014.<br />

FUSSPFLEGE AKTUELL has summarised the most important results.<br />

Diabetic foot syndrome (DFS) is among the<br />

most common consequential disorders<br />

in persons with diabetes. It refers to foot<br />

injuries - regardless of the type of diabetes<br />

or the nature of the injury. According to an<br />

evaluation of international prevalence<br />

studies, the frequency is at about eight<br />

percent of all diabetics, while the rate of<br />

new illnesses is at about three percent,<br />

wherein the risk of becoming ill increases<br />

with higher age. Approximately every fourth<br />

diabetes patient suffers DFS in their life.<br />

Patients with low social status are primarily<br />

affected. In a British study, 670 diabetics<br />

out of 15,983 examined patients developed<br />

a new foot ulcer, wherein the risk was about<br />

1.7 times higher with an unfavourable social<br />

status. The reduction of major amputations<br />

in Germany by 15.2 percent between 2005<br />

and 2010 is pleasing. More women than<br />

men tended to profit from this reduction.<br />

But this is opposed by a constant rate of<br />

minor amputations in women and a clear<br />

increase among men. These and elderly<br />

patients (65 years and up) therefore still<br />

have a significantly increased risk of amputations<br />

in diabetes in Germany.<br />

Neuropathy and angiopathy<br />

Significant risk factors for DFS include<br />

diabetic neuropathy and impaired peripheral<br />

circulation. Two thirds of all type 2 diabetics<br />

in the Western industrial nations suffer from<br />

nerve function disorders. Polyneuropathy<br />

favours the additional development of<br />

angiopathy. The risk of skin lesions and<br />

amputations is also higher. Therefore<br />

diagnostics of a nerve disorder (using<br />

monofilament) are an important indicator<br />

for better predicting the prognosis of<br />

patients with DFS and initiating suitable<br />

treatment strategies at an early time. The<br />

same applies to functional examinations of<br />

the leg blood vessels using non-invasive procedures<br />

(ankle or toe pressure measurement,<br />

duplex sonography, measurement of<br />

oxygen and nutrient supplies to the tissues).<br />

Other indicators to determine risk refer to<br />

the diagnostics of foot deformities as well<br />

as determining earlier foot lesions and<br />

amputations.<br />

Improved circulation<br />

In patients with peripheral angiopathy<br />

(atherosclerotic change of the outer blood<br />

vessels, vascular occlusion) - also when<br />

combined with nerve damage - rapid arterial<br />

revascularisation is regarded as being part<br />

of the most important treatment measures<br />

to improve circulation. However it is still<br />

unclear whether the surgical intervention<br />

(e. g. vascular bridging) or endovascular<br />

treatment (e. g. expanding the blood<br />

vessels) is the method of choice. Since the<br />

intervention is lesser, the endovascular<br />

procedure is initially preferred, provided that<br />

it is technically feasible. Special problems<br />

apply to patients who also have kidney<br />

problems. Their chances of healing are<br />

much lower even if<br />

revascularisation is<br />

achieved, and amputations<br />

occur significantly<br />

more often. The risk of<br />

mortality is also higher<br />

in diabetics with kidney<br />

problems.<br />

Consistent pressure relief<br />

When it comes to wound treatment, the<br />

health report also criticises the sparse data<br />

situation for assessing evidence and the<br />

clinical benefits of certain treatment procedures.<br />

However a current study from 2012<br />

showed that adapted insoles lead to pressure<br />

redistribution. This not only favours healing,<br />

but can also contribute to reducing the risk<br />

of another foot wound (recurrence) from<br />

87 to 42 percent. Complete soft foam bedding<br />

was shown to be superior to shoes without<br />

a bed or with only a partial bed.<br />

The healing prognosis is decisively worse<br />

in the case of an infection, wherein multiresistant<br />

pathogens (MRSA, MRGN) are an<br />

additional significant problem. Chronic<br />

wounds usually have gram positive<br />

pathogens, primarily Staphylococcus aureus.<br />

Diagnoses are primarily clinical, with<br />

temperature measurements and thermography.<br />

Final treatment is oriented to the<br />

clinical signs and the pathogen status. Oral<br />

therapy with antibiotics is recommended<br />

for mild infections; intravenous treatment<br />

is initially recommended for severe infections.<br />

It is possible to change to<br />

oral treatment as needed<br />

in the progression. In the<br />

presence of a moderately<br />

severe infection, a decision<br />

as to whether therapy<br />

will start orally or intravenously<br />

must be made<br />

based on the overall<br />

clinical impression.<br />

23<br />

FUSSPFLEGE AKTUELL 1/2014


Practice CURRENT<br />

Beauty trends<br />

From outlandish to calculable<br />

The desire for beauty and relaxation is rising. It is therefore not surprising that new wellness and spa applications<br />

are developed all the time. Some foot care pros use this to expand their offers and increase sales potential. But not<br />

all trends keep their promises.<br />

fotolia | Heiko Barth<br />

Nibbling fish from Asia which painlessly and carefully remove dead skin scales from the<br />

feet have not found common use here.<br />

There are many options for participating in<br />

the lucrative wellness market. Foot and leg<br />

massages are part of the standard today.<br />

Hot stones, paraffin applications, herbal<br />

stamps or nibbling fish - most people have<br />

heard of them. Newer trends include e.g.<br />

the beauty foot from Japan or foot yoga:<br />

Foot yoga<br />

Specific exercises are intended to stretch<br />

and strengthen the foot muscles. Regular<br />

use encourages the circulation and<br />

improves the sense of balance.<br />

Beauty foot<br />

The beauty foot is coming to Europe from<br />

the Asian regions. Users put their feet in<br />

plastic socks filled with an acidic liquid.<br />

After a few days, the skin should have<br />

completely peeled, and young skin should<br />

appear. However this method is scientifically<br />

and medically questionable. The use of<br />

acidic products over large areas can cause<br />

massive skin damage.<br />

Building expertise<br />

The question about required additional<br />

qualifications is important. For instance,<br />

foot reflex zone massage requires specific<br />

knowledge of the nerve end points on the<br />

sole. Yoga exercises should likewise not be<br />

offered without in-depth knowledge, since<br />

they may otherwise lead to problems or<br />

even injuries.<br />

Whether such a wellness treatment works<br />

out depends directly on demand. To<br />

determine demand, one can ask customers,<br />

aside from researching among colleagues<br />

or in the expert press. It‘s also possible to<br />

do “test balloons“, such as a campaign<br />

week with “try-out prices“. Advertising is<br />

needed to ensure success, e.g. in the form<br />

of flyers, advertisements, word of mouth<br />

propaganda, or a cooperation with the<br />

local press. If the offer finds good acceptance,<br />

it can eventually become a long<br />

term part of your offered services.<br />

How can I calculate a<br />

wellness treatment?<br />

As in every calculation, you need to<br />

know your general expenses. What<br />

does a minute cost, whether you‘re<br />

working or not? Among other things,<br />

this includes insurances, rental and<br />

supplementary expenses, write-offs,<br />

continued training/education and other<br />

fees. In combination with direct costs -<br />

that is, costs incurred for a treatment,<br />

such as time or materials - this leads to<br />

the total price per minute. This is clarified<br />

by the following sample calculation for<br />

a 45 minute massage:<br />

1800,00 Euros of monthly<br />

general costs, divided by 20 working days,<br />

divided by eight hours, divided by 60 minutes<br />

Time costs of 35.00 Euros per hour, material<br />

costs of 6.00 Euros, divided by 60 minutes<br />

Those who decide to offer a beauty trend<br />

should closely examine whether it makes<br />

sense and fits. For not everything will find<br />

its followers in the market. Sometimes,<br />

new trends don‘t work here. For instance,<br />

nibbling fish are much less widespread<br />

than initially expected.<br />

FUSSPFLEGE AKTUELL 1/2014<br />

24


Marketing CURRENT<br />

Customer satisfaction<br />

Emotion sells<br />

fotolia | Mopic<br />

Rebates or price drops are only a marginal part of marketing.<br />

Instead, today‘s discipline sees itself as understanding the<br />

needs and wishes of its customers, and fulfilling or exceeding<br />

their expectations. Satisfaction is not via the price, but via the<br />

world of experiences which are associated with the product.<br />

A clear profile is the basis for generating superior customer benefits.<br />

Foot care practices are often engaged in<br />

local competition. Securing your place in<br />

the market in the long term requires a<br />

portfolio of loyal customers and walk-in<br />

customers. If a foot care practice can not<br />

only generate customer satisfaction but<br />

also exceed customer expectations, this<br />

results in enthusiastic customers who often<br />

pass on their experiences to potential new<br />

customers. The same also applies to mobile<br />

foot care, which, however, does not serve<br />

walk-in customers.<br />

But how to reach this? Munich marketing<br />

professor Dr. Anton Meyer has given the<br />

matter some thought. He sees marketing as<br />

a discipline which focuses on customers.<br />

It‘s not about price reductions, discounts<br />

or advertising campaigns. Today, marketing<br />

primarily means “not being replaceable“.<br />

Relevant attributes<br />

This, in turn, means that a foot care practice<br />

with its own profile and positioning has<br />

good market opportunities. This implies<br />

that it‘s not necessary for everyone to be<br />

the best in everything. Even those who offer<br />

a larger variety have strong and tendentially<br />

weaker disciplines: “The basic idea of<br />

positioning is to focus on a few customer<br />

relevant attributes which can be used to<br />

obtain superior customer benefits.“<br />

These attributes can vary. For instance, one<br />

foot care pro will specialise in placing nail<br />

braces. Another has their strengths and<br />

special expertise in the field of treating<br />

athletes‘ feet. But if the customer experiences<br />

work which exceeds their expectations<br />

here, e.g. by including a guideline for<br />

self-foot massage and a suitable, effective<br />

foot care product, they can become an<br />

enthusiastic customer.<br />

Repeat the positives<br />

Clients always tell others about their<br />

experiences and increasingly internalise its<br />

story. Professor Meyer sees the actual<br />

added value in this: “It results in a quasi<br />

sole position which is based on a clear and<br />

experienced differentiation.“ At the same<br />

time, the practice has a high relevance, for<br />

the customer wants to have the experience<br />

again. A question from market research<br />

describes the elementary association:<br />

What if your foot care practice were no<br />

longer there tomorrow?<br />

Those who wish to enthuse customers have<br />

to think ahead. “Only those who know and<br />

intuitively guess customer expectations<br />

can exceed them“, Professor Meyer<br />

explains. Therefore the core of good<br />

customer relations is that the foot care pro<br />

truly understands their customers and<br />

knows what they need even before they<br />

do. This makes it possible to fulfil service<br />

requirements. Customers want trust today,<br />

and wish to be served in a friendly, familiar<br />

relationship. Foot pros save them time and<br />

trouble.<br />

This and the profiling produces product<br />

benefits which exceed the actual act of the<br />

service. Consultation, service and trust<br />

play just as much of a role in this as<br />

avoiding problems and uncertainty.<br />

Conclusion: If the foot care pro can associate<br />

high product benefits with a clear profile<br />

in their environment, this results in a<br />

separate brand which enthusiastic<br />

customers can then recommend to others.<br />

State your opinion!<br />

The 2014 survey pursues two objectives<br />

this time: On the one hand, Gerlach<br />

customers can assess for themselves<br />

how satisfied they are with Eduard<br />

Gerlach GmbH. On the other hand,<br />

the results provide possible indicators<br />

and wishes to which the business can<br />

respond even better in the future.<br />

25<br />

FUSSPFLEGE AKTUELL 1/2014


GERLACH Foot care cabinet AT/NT Clean<br />

Number 1 among<br />

complete providers<br />

Sophisticated, stylish, strong and reliable -<br />

the proven blockbuster AT/NT clean. And<br />

it‘s clean! For the solidly constructed,<br />

dust-proof drawer compartments protect<br />

all small parts, also keeping it neatly out<br />

of sight. This results in an extremely tidy,<br />

reduced overall impression. Its quiet<br />

acoustics when the compartments open<br />

and close almost soundlessly due to the<br />

automatic dampening system round out<br />

the overall impression. Only the high shine<br />

of the polygloss surfaces and the gentle<br />

blue of the hygienic UV lighting seem to<br />

want to call out: Everything has its place<br />

in this hygiene cabinet.<br />

Test the AT/NT clean<br />

at one of our exhibition booths<br />

25.01.–26.01. COSMETICA<br />

Hannover<br />

21.03.–23.03. BEAUTY INTERNATIONAL<br />

Düsseldorf<br />

05.04.–06.04. BEAUTY FORUM<br />

Leipzig<br />

17.05.–18.05. GOOD on FOOT<br />

Stuttgart<br />

28.06.–29.06. COSMETICA<br />

Frankfurt<br />

Eduard Gerlach GmbH would like to thank<br />

all readers of the expert journals BEAUTY<br />

FORUM and NAILPRO for their trust and<br />

their choice - first place for the eleventh<br />

consecutive time, Readers‘ Choice Award for<br />

the third time; this time, in the category of complete<br />

foot care providers.<br />

10.10.–11.10. FUSS – Forum for<br />

Podology and Foot Care<br />

Kassel<br />

25.10.–26.10. BEAUTY FORUM<br />

Munich<br />

15.11.–16.11. COSMETICA<br />

Berlin

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