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Issue 1/2014<br />
FUSSPFLEGE<br />
AKTUELL<br />
The<br />
magazine<br />
for the practice<br />
<strong>SUGAR</strong><br />
AND ITS CONSEQUENCES<br />
New knowledge on the treatment<br />
and prevention of diabetic foot<br />
istockphto | domin_domin<br />
Technology CURRENT<br />
NEW: Treatment chair MYA 2 - practice<br />
equipment with back training<br />
Medicine CURRENT<br />
GEHWOL Diabetes Report 2014:<br />
Little awareness of risk<br />
Practice CURRENT<br />
Health Report Diabetes 2014:<br />
Update on Diabetic Foot Syndrome
Contents<br />
New Year‘s Greetings............................... 3<br />
Product offer<br />
Annual listing for 2014<br />
GEHWOL‘s yearly product range<br />
Innovations to the fourth<br />
power for your success....................... 4–5<br />
As if in cotton<br />
Disinfectants -<br />
stock up now and save!.......................... 6<br />
Technology offer<br />
Blub blub<br />
The power of tiny bubbles:<br />
ELMASONIC S podo basic ..................... 7<br />
Practice equipment with back training<br />
EUROCLINIC treatment chair MYA 2<br />
with foot care cabinet JUPITER<br />
DUOMATIC S 2 or S 2 MINI............ 8–12<br />
Instrument offer<br />
The perfect twist<br />
Scalpel handle BB063R from<br />
GERLACH TECHNIK ............................ 13<br />
Expert knowledge CURRENT<br />
Innumerable causes<br />
Nails with a yellowish discolouration.... 14<br />
Collecting fungi?<br />
Foot fungus prevention<br />
is still important.................................... 15<br />
Medicine CURRENT<br />
A healthy state<br />
Guest contribution by<br />
Dr. med. Renate Wolansky on<br />
the subject of diabetes.................... 16–17<br />
Little awareness of risk<br />
GEHWOL Diabetes Report 2014.... 18 –19<br />
Ware knowledge CURRENT<br />
Lasting joy<br />
Tips on instrument care........................ 20<br />
Long-lived cushions<br />
Material properties............................... 21<br />
Care consultation CURRENT<br />
“Yes, you can“<br />
An outlined consultation on<br />
the subject of corns............................... 22<br />
Recommendation wanted<br />
Consulting expertise ............................. 23<br />
Practice CURRENT<br />
Health Report Diabetes 2014<br />
Update on Diabetic Foot Syndrome....... 24<br />
From outlandish to calculable<br />
Beauty trends............................................. 25<br />
Marketing CURRENT<br />
Emotion sells<br />
Customer satisfaction............................... 30<br />
Practice equipment with back training<br />
The perfect twist<br />
Health Report Diabetes 2014<br />
10 + 2 = more profits<br />
Better back relief, more patient comfort, greater<br />
efficiency with faster, functionally supported<br />
work. That‘s what the new treatment chair MYA 2<br />
offers, also in combination with the highly<br />
proven cabinet and device unit JUPITER<br />
DUOMATIC - an attractive perspective.<br />
Page 8–12<br />
The new scalpel handle BB063R in the product range<br />
of GERLACH TECHNIK sets new standards in scalpel<br />
technology. The indentations offer the foot care pro a<br />
perfect grip. The round handle of the blade holder makes<br />
it especially easy and secure to guide, and easy to turn<br />
with the fingers. This is also confirmed by users who use<br />
the new scalpel holder in their practice.<br />
Page 13<br />
Despite dropping numbers of major amputations, the<br />
risk of an amputation is still about 20 times higher in<br />
persons who have diabetes. This warning was issued<br />
by the recently published German Health Report on<br />
Diabetes 2014. FUSSPFLEGE AKTUELL summarises<br />
the most important results for you.<br />
Page 24<br />
With special GEHWOL offers, you often profit from<br />
buying rebates on care products. Even with regular<br />
orders, you receive a natural rebate of 20 percent<br />
for each unit of 12 items. As a foot care pro, you<br />
can use this in your daily product sales to increase<br />
profits. You have several options here.<br />
Page 31<br />
Imprint<br />
Please order via the publisher<br />
Publisher: FUSSPFLEGE AKTUELL is published on behalf of Eduard Gerlach GmbH, Bäckerstraße 4–8, 32312 Lübbecke,<br />
Telephone: 05741 330-0, Fax: 05741 347300, E-Mail: info@gehwol.de, Internet: www.gehwol.de<br />
Editing staff and publisher: Dorothea Küsters Life Science Communications GmbH, Leimenrode 29, 60322 Frankfurt am Main,<br />
Telephone: 069 61998-0, Telefax: 069 61998-10, E-Mail: info@dkcommunications.de, Internet: www.dkcommunications.de;<br />
Editorial management: Dorothea Küsters (responsible), Dirk Fischer; Editing staff: Stefan Dudzinski-Lange, Stefan Dietrich,<br />
Jana Zieseniß<br />
Graphic concept and implementation: PUNKTUM Werbeagentur GmbH, Bad Vilbel<br />
All rights reserved. Reprints, also in excerpts, are only permitted with the approval of the publisher and citing sources.<br />
Rights of translation and other uses reserved. We assume no liability for unsolicited manuscripts, discussion copies etc..<br />
If FUSSPFLEGE AKTUELL cannot be published or supplied, this shall not result in legal claims against the publisher.<br />
Legal venue: Frankfurt am Main.<br />
2<br />
FUSSPFLEGE AKTUELL 1/2014
Editorial<br />
Shoulder to shoulder<br />
Dear foot care pros,<br />
the dictum about the consistency of change<br />
is surely often true. But what the service<br />
branch around foot care health is currently<br />
experiencing will surely take your breath<br />
away. Past years were and are marked by<br />
massive change, whether it is due to the<br />
continuously stricter hygiene requirements<br />
or the constant effort to render this occupation<br />
more professional at a new level.<br />
With all changes, there is a need for stable<br />
anchors which reliably guide the way<br />
to the future; partners who think in a<br />
needs-oriented manner and support foot<br />
specialists in their daily work. And there‘s<br />
more: We have to stand shoulder to shoulder<br />
with you because your everyday work<br />
must constantly become more efficient to<br />
secure sales and income. Here‘s the<br />
example of practice equipment: The credo<br />
“Few can afford the cheap“ applies. Hygiene<br />
and products - in all of these fields, the<br />
quality of the utilised devices, materials,<br />
instruments and furnishings in particular<br />
pays off.<br />
You are not alone<br />
In line with our tradition, we see ourselves<br />
as being bound to quality. Among other<br />
things, ergonomics, value, solidity and<br />
efficiency are criteria for product development<br />
and when searching for<br />
suppliers. But product quality<br />
also means that we won‘t<br />
leave you after the sale.<br />
Our field services are<br />
available to you as a<br />
reliable contact, as<br />
always, and often<br />
provide more than<br />
many would think:<br />
They pass on experiences,<br />
structure and<br />
set-up, support in<br />
encouraging sales, hygiene<br />
regulations and especially<br />
provide consulting services.<br />
Furthermore, foot care chairs,<br />
cabinets and devices can be viewed<br />
and tested in the show rooms.<br />
Shoulder to shoulder also means that you<br />
can offer your customers a unique product<br />
series such as GEHWOL FUSSKRAFT. Aside<br />
from their exclusive availability, their<br />
special feature lies in their value. As a foot<br />
care pro, you are working with professional<br />
products and can always advise your<br />
customers with an orientation of solving<br />
their problems. And the foot care customers<br />
has a chance to take the same products<br />
home which are used by professional foot<br />
care pros. Exclusivity therefore comes from<br />
the experience and expertise which only<br />
you can give your customers for our<br />
products.<br />
Needs met<br />
With the expansion of the FUSSKRAFT<br />
product range and the innovative Soft Feet<br />
line, Gerlach also takes changing customer<br />
wishes into account. Both the GEHWOL<br />
FUSSKRAFT Soft Feet Cream and the new<br />
GEHWOL FUSSKRAFT Soft Feet Scrub<br />
combine modern ingredients with a<br />
pleasant scent without leaving the quality<br />
claim behind. The Soft Feet series is the<br />
result of a clearly increasing spa orientation<br />
of foot care practices.<br />
This trend is unbroken. In particular,<br />
younger target groups also understand<br />
now more than ever that beautiful<br />
feet must also be healthy feet.<br />
Consequently, more than<br />
before, there is now a<br />
willingness to invest<br />
more into care. Since<br />
the Soft Feet products<br />
meet precisely this<br />
need, we would like<br />
to let you know here<br />
that there will be<br />
another new product<br />
in the innovative Soft<br />
Feet line in the year 2014.<br />
The results of the Beauty Forum<br />
Award show that we are on the right<br />
path with the qualitative expansion of our<br />
product range. Since the competition<br />
Jobst-Peter Gerlach-von Waldthausen<br />
which was held by the expert journal<br />
Beauty Forum, Eduard Gerlach GmbH has<br />
been Number One for many years in the<br />
section of “Best Complete Provider“. The<br />
Readers‘ Choice Award 2013/2014 of the<br />
same medium, in which 22,000 readers<br />
make the decision as a jury and which has<br />
alternated yearly with the Beauty Forum<br />
Award, impressively confirmed this again<br />
by choosing the treatment unit AT/NT<br />
Clean from GERLACH TECHNIK for first<br />
place.<br />
In this sense, we wish you a successful year<br />
in 2014!<br />
Yours, Eduard Gerlach GmbH<br />
FUSSPFLEGE AKTUELL 1/2014<br />
3
Products CURRENT<br />
GEHWOL‘s yearly product range<br />
Innovations to the fourth<br />
power for your success<br />
Customer wishes and technical options change constantly. This also affects the foot care market. With<br />
GEHWOL products, you can continuously present innovations to your customers. In this way, you ensure<br />
that your professional work can also be optimally supported at home. In the innovations by GEHWOL,<br />
new developments such as the Soft Feet line and advances in product design and packaging interact<br />
as perfectly as a transmission. To give your 2014 sales year the right drive as well, four attractive offer<br />
packages await you.<br />
Modern communications for an<br />
innovative product line<br />
The Soft Feet product line is a total success - and not just in foot care practices.<br />
Positive comments are also piling up on the internet. This is ensured by<br />
GEHWOL‘s modern communication methods for the market introduction of<br />
the Soft Feet Cream and Scrub. What makes more sense than having the<br />
innovations tested by internet users who are interested in beauty<br />
and care, and talk to others about it? This is why we founded<br />
the GEHWOL testers‘ club (www.fussvital.info/Testerclub).<br />
Elina, for instance, reaches the conclusion in the test<br />
report on her internet blog that she can recommend<br />
both products based on their care performance.<br />
She also praises the practical<br />
flap closure of the scrub tube,<br />
which can be used easily even<br />
with wet hands, unlike a can.<br />
The online communications are<br />
flanked by a dedicated Facebook<br />
page (www.facebook.com/softfeet)<br />
on which more than 1000 internet<br />
users show their sympathy for the<br />
products with a “Like“. A microsite<br />
(www.fussvital.info/softfeet) also<br />
bundles all test reports published<br />
on the internet in addition to information<br />
about the Soft Feet<br />
products. In this way, the more<br />
than 120 members of the exclusive<br />
GEHWOL tester club become<br />
brand name messengers and ensure<br />
your sales success as a foot care<br />
pro - just like classic forms of<br />
advertising.<br />
4<br />
FUSSPFLEGE AKTUELL 1/2014
Products CURRENT<br />
fotolia | djama<br />
Disinfectants<br />
As if in cotton<br />
Just as water leaves traces on ceramics or<br />
aluminium over long periods, disinfectants<br />
also act on materials, especially if they are<br />
aggressive. For gentle disinfection of instruments<br />
and surfaces, you should therefore<br />
use products which were tested for their<br />
material tolerability, such as Microbac forte<br />
for surfaces or the Korsolex drill bath for<br />
disinfecting instruments. The surface<br />
disinfectant cleaner Microbac was tested on<br />
numerous surface materials, among them:<br />
Stainless steel, aluminium, copper, brass,<br />
rubber, latex, Teflon, Vivak and some other<br />
synthetics. In general, material damage<br />
does not occur with proper use.<br />
Gentle use of utilised instruments and<br />
surfaces in the foot care practice is an<br />
economic matter, but also influences the<br />
overall perception. In times of greater<br />
hygiene awareness, among other things<br />
due to publicly discussed subjects such as<br />
MRSAs and antibiotic resistance, the<br />
hygiene status of a practice also plays an<br />
increasing role in customer relations, and<br />
therefore for the image of the foot care<br />
institution. And good customer relations<br />
with always satisfied loyal customers is<br />
part of the prerequisites for commercial<br />
success. So hygiene is doubly worth it.<br />
Make it simple<br />
It‘s natural to integrate hygiene into<br />
daily work processes. But hectic periods,<br />
stress and lack of time often make you<br />
want to say to yourself: “I‘ll do it<br />
tomorrow.“ But then it ends up not<br />
being done. These five tips are intended<br />
to help you master everyday hygiene<br />
more easily:<br />
Post the hygiene plan in the practice<br />
in a central, easily visible location.<br />
Don‘t postpone disinfection, even<br />
if the next customer has to wait five<br />
minutes.<br />
Our offer<br />
Instrument disinfection<br />
Korsolex drill bath Cleaning and disinfectant agent for rotary instruments,<br />
VAH listed<br />
2,000 ml<br />
Surface disinfection<br />
Microbac forte Wiping disinfection, aldehyde-free, VAH listed<br />
25 units, 20 ml each<br />
Skin and hand disinfection<br />
Sterillium classic pure Refatting, gentle on the skin,<br />
for rubbing on hands and skin, free of colourants and scents, RKI listed<br />
100 ml 500 ml 1,000 ml 5,000 ml<br />
Use the right product for the applicable<br />
cleaning and disinfection steps.<br />
Ensure that the disinfectants are gentle<br />
on the materials.<br />
Avoid hasty disinfection, and note the<br />
manufacturer‘s recommendations for<br />
use.<br />
If you have employees, ensure that<br />
everyone complies with all applicable<br />
hygiene standards.<br />
Wound disinfection<br />
Cutasept F Skin disinfectant with defatting cleansing effect, RKI listed<br />
50 ml 250 ml 1,000 ml<br />
5<br />
FUSSPFLEGE AKTUELL 1/2014
Technology CURRENT<br />
ELMASONIC S podo basic<br />
Foto: Philips<br />
The power of tiny bubbles<br />
Blub blub<br />
Hygiene is the alpha and omega in a foot care practice. This also includes<br />
cleaning and disinfection of instruments after they are used in treatments.<br />
Machine support simplifies everyday practice work and ensures more<br />
thorough cleaning results. The power is in tiny bubbles. The magic word of<br />
the ELMASONIC S podo basic is: Ultrasound.<br />
Electrical toothbrushes bring water into<br />
strong motion: tiny bubbles are formed and<br />
wildly moved about. While it is nonetheless<br />
the mechanical motion of the brushes<br />
which leads to the cleaning effect on the<br />
teeth in the so called “sound“ toothbrushes,<br />
the new ultrasound toothbrushes use the<br />
same gentle effect as in ultrasound cleaning<br />
devices. The ELMASONIC S podo basic<br />
also utilises this technology, which is gentle<br />
on materials.<br />
Magic word “Ultrasound“<br />
Ultrasound forms tiny hollows in the liquid<br />
which are also formed between the dirt<br />
and the instrument. These so called cavitation<br />
bubbles are very unstable and rapidly<br />
collapse - i.e. implode. In the process, they<br />
simply burst the dirt away from the instrument<br />
surface. This results in clean small parts,<br />
grinders and polishers.<br />
Natural in the practice<br />
Foot care pros and podologists profit from<br />
machine support by an ultrasound cleaner<br />
in everyday work. The ELMASONIC S podo<br />
basic with its fill volume of 0.8 litres is<br />
especially suitable for small practices, or<br />
when only a few instruments need to be<br />
cleaned every day. It finds space in every<br />
practice, saves costs for consumables,<br />
is immediately ready for operation, and<br />
provides optimal cleaning results.<br />
Secure the offer for yourself now!<br />
The basic equipment of the ELMASONIC S<br />
podo basic includes a cover which also<br />
reduces operating noise and serves as a<br />
drip base for the stainless steel basket,<br />
which is included in the scope of delivery<br />
during the campaign. The basket makes it<br />
possible to insert and remove instruments<br />
without reaching into the liquid. The<br />
ELMASONIC also comes with tweezers<br />
and two cups for small parts. The scope of<br />
delivery is also available at the special<br />
Our offer<br />
price of 187.50 Euros in the current offer.<br />
You secure a six percent discount for<br />
yourself as compared to the regular price<br />
of 199.00 Euros, and will soon profit from<br />
the helpful power unit in your practice.<br />
ELMASONIC S podo basic<br />
including<br />
stainless steel basket,<br />
tweezers, plastic cover<br />
and two small parts cups<br />
Fulfilling claims<br />
This is also the hope of the general hygiene<br />
plan which is determining for foot care pros<br />
and podologists. Therefore, machine cleaning<br />
and disinfection is always preferable. The<br />
advantages are also obvious for the practice:<br />
While the unit performs cleaning and<br />
disinfection, foot care pros and podologists<br />
can do their actual work. Machine processing<br />
also protects personnel from injuries, skin<br />
damage and sensitisation to sometimes<br />
high dosed disinfectants. Surrounding<br />
areas are also better protected, since, for<br />
instance, no liquids can spray out of the<br />
unit.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
6
Technology CURRENT<br />
NEW: EUROCLINIC treatment chair MYA 2 with foot care cabinet JUPITER DUOMATIC S 2 or S 2 MINI with<br />
Practice equipment with<br />
Have you ever thought about re-equipping your practice more ergonomically? Better back relief, more<br />
patient comfort, greater efficiency with faster, functionally supported work. If yes, that‘s what the new treatment<br />
chair MYA 2 offers, also in combination with the highly proven cabinet and device unit JUPITER DUOMATIC<br />
(with suction and spray technology) - an attractive perspective.<br />
According to the DAK Health Report 2013,<br />
muscle and skeletal disorders in 2012<br />
amounted to a share of 23.2 percent of<br />
cases of being absent from work due to<br />
illness, and held first place in the ranking<br />
of absences. Back pain in particular<br />
currently dominates the complaints and is<br />
the second most common reason for early<br />
pensioning. In everyday work, which often<br />
involves a lot of sitting, impairments of the<br />
locomotor and support apparatus are<br />
usually due to wrongly applied strain. This<br />
is further underlined by a general lack of<br />
exercise, which, however, is necessary for<br />
functional training of joints and ligaments<br />
as well as muscles.<br />
Relief for foot care pros<br />
Avoid wrongly applied strain, increase<br />
orthopaedically sensible room for movement<br />
- that‘s the principle of ergonomics,<br />
which accompanies the development of<br />
equipment for everyday work since more<br />
than 45 years as an interdisciplinary scientific<br />
discipline. Since 1969, GERLACH TECHNIK<br />
has accompanied your everyday working<br />
life and followed this principle when<br />
developing cabinets, patient chairs and<br />
work chairs. It‘s always about a technological<br />
vision in which functional designs not only<br />
increase work efficiency, but also provide<br />
more and more physical relief to foot care<br />
pros.<br />
Pending makes your work<br />
chair a movement therapist!<br />
Read more about this on page 12.<br />
7<br />
FUSSPFLEGE AKTUELL 1/2014
Technology CURRENT<br />
additional cabinet<br />
back training<br />
NEVER BEFORE!<br />
Included FREE!<br />
Pending work chair at your option!<br />
FUSSPFLEGE AKTUELL 1/2014<br />
8
Technology CURRENT<br />
Variant 1<br />
Foot care cabinet<br />
JUPITER DUOMATIC S 2<br />
In this variant, the proven foot care cabinet which<br />
is especially comfortable due to its generous space<br />
division combines high performance spray and suction<br />
technology in an ergonomically sophisticated cabinet<br />
and device unit which is further improved by a high<br />
shine Polygloss surface. Among other things, the<br />
ergonomic advantage lies in the construction of the<br />
four spacious drawers, of which one serves as a UV<br />
compartment to maintain hygiene. The drawers quietly<br />
open and close on roller guided full pull-outs; noise<br />
is further reduced by the automatic dampening<br />
system. A small push is enough to close them. Little<br />
effort is required to open them. Even when sitting<br />
upright, you can reach the cabinet compartments<br />
quickly and easily. This is ensured by continuous grip<br />
bars.<br />
Variant 2<br />
Foot care cabinet<br />
JUPITER DUOMATIC S 2 MINI<br />
with additional cabinet<br />
Optimal use of a small amount of available standing<br />
space - that‘s the strength of the MINI variant. The<br />
device unit and separate additional cabinet can be<br />
positioned independently of each other. This saves<br />
space and offers the option of grouping both elements<br />
so that they are easily accessible even without<br />
bending your back.<br />
Our offer<br />
EUROCLINIC treatment chair MYA 2 - also with<br />
Foot care cabinet<br />
JUPITER DUOMATIC S 2<br />
combined cabinet and device unit<br />
Foot care cabinet<br />
JUPITER DUOMATIC S 2 MINI<br />
Device cabinet with additional cabinet<br />
Rates plus Value Added Tax / Financing: 36 months without down payment, 2.8%<br />
effective annual interest / offer valid until 31 March 2014.<br />
9<br />
FUSSPFLEGE AKTUELL 1/2014
Technology CURRENT<br />
EUROCLINIC treatment chair MYA 2<br />
MYA 2 is the new one, and its origins are<br />
Italian, which is immediately obvious. The<br />
EUROCLINIC manufacturer originates<br />
from the Northern Italian region of Emilia-<br />
Romagna, just like Ferrari. And similarly to<br />
the world famous luxury sports car manufacturer,<br />
the developer of treatment chairs<br />
is also internationally renowned for his<br />
claim of offering modern industry designs<br />
with high quality materials and technical<br />
finesse for more efficient, pleasant work to<br />
select partners in the world market.<br />
GERLACH TECHNIK is the exclusive foot<br />
care partner in Germany.<br />
The new one has a lot to offer - at a fair<br />
price. The ergonomic highlight is the<br />
enormous range between the minimum<br />
and maximum foot height, which can be<br />
adjusted over up to 139 cm with the aid of<br />
the electronically guided seat incline, seat<br />
height, and pull-out leg rests. The chair also<br />
rotates by 175 degrees in each direction.<br />
The precise position of the foot can therefore<br />
be adjusted with a lot of flexibility. In<br />
ergonomic terms, this means that you can<br />
always operate your instruments while<br />
sitting upright with a straight back, and<br />
work in a relaxed manner.<br />
All advantages at a glance<br />
Cushion colours<br />
Also comfortable when lying<br />
down: The folding arm rests are<br />
cushioned on both sides.<br />
Multi-zone cushion foam for the<br />
greatest patient comfort<br />
Oval additional cushions to support<br />
the head and lumbar spine<br />
Minimum seat height: 54 cm<br />
Maximum seat height: 89 cm<br />
Seat incline adjustment: up to 36<br />
degrees<br />
Incline adjustment of the back rest:<br />
95 to 180 degrees<br />
Chair rotates by: 175 degrees<br />
(to both sides)<br />
Leg rests fold and can swing to<br />
either side (45 degrees each)<br />
Pull-out leg rests: 41–62 cm<br />
maximum strain (lift): 200 kg<br />
Seat height and incline<br />
electromechanically adjustable<br />
53 cm (seat width) x 49 cm<br />
(seat depth), empty weight: 95 kg<br />
The foot switch remotely controls<br />
the chair - including two elective<br />
positions and a home function<br />
FUSSPFLEGE AKTUELL 1/2014<br />
10
Technology CURRENT<br />
Work chairs with the Pending system are a revolution in the field of work<br />
economics. GERLACH TECHNOLOGY‘s product range includes three high<br />
quality chair with these “mobile“ mechanics. A Pending chair of your choice<br />
is now available as a free addition to any ordered practice equipment with the<br />
MYA treatment chair and the JUPITER treatment unit.<br />
Pending: the silent movement therapist<br />
Free-swinging seat surface encourages fatigue-free sitting<br />
In a work chair with the Pending system,<br />
the seat surface is freely suspended - that<br />
is, it can move to all sides within limits.<br />
The fine micromovements of the seat<br />
surface are driven by body vibrations<br />
which are due to respiration and muscle<br />
reflexes. A total of eight pendulums which<br />
are concealed in a module box inside the<br />
chair (see diagram) pick up these impulses<br />
and transfer them to the seat surface as<br />
resonance vibrations. The body must<br />
continuously equalise these vibrations,<br />
unnoticeably training the support apparatus.<br />
The worldwide patented Pending system<br />
can even correct chronic malpositions in a<br />
short time. The entire support and locomotor<br />
apparatus is relieved, lessening back pain.<br />
Aside from the pendulums, the module<br />
box contains a special weight equalisation<br />
system in the form of a brace which yields<br />
in all directions. This frees the pelvis from<br />
the rigidity in which it is commonly placed<br />
in static work chairs. If the body‘s centre of<br />
gravity moves forward or sideways, e.g. by<br />
stretching out the arms, this imbalance can<br />
be equalised by a pelvic movement -<br />
similarly to using an exercise ball. The<br />
spine remains in its natural S shape. The<br />
equalisation movements and<br />
straight sitting position reduce<br />
one-sided strain and pressure<br />
on spinal disks and effectively<br />
relieve the back.<br />
Other advantages: Circulation<br />
and oxygen supply to the muscles<br />
are increased. Exercise also<br />
encourages nutrition of the spinal<br />
disks, which lose less volume and<br />
buffering capacity for the back<br />
due to sitting.<br />
The seat surface which is mounted on a<br />
module box is not fastened on the column<br />
in the Pending system, but freely suspended<br />
from eight pendulums. This makes the seat<br />
surface mobile in all directions.<br />
11<br />
FUSSPFLEGE AKTUELL 1/2014
Instruments CURRENT<br />
NEW: Scalpel handle BB063R<br />
The perfect twist<br />
A “lancet“ or “carving knife“ - that is the original meaning of the Latin word scalpellum. Today, it‘s hard to imagine<br />
medicine and professional foot care without the scalpel. The new scalpel handle BB063R from GERLACH TECHNIK<br />
simplifies professional work with a blade on the foot, and is also economical.<br />
While fixed instruments were in primary use<br />
in earlier times, scalpels are now usually<br />
constructed so as to allow blades to be<br />
exchanged. Foot care pros know scalpel<br />
technology and need high quality scalpel<br />
blades for their work. The blades are inserted<br />
into the handle and are ready for work. Here,<br />
the new scalpel handle BB063R from<br />
GERLACH TECHNIK sets new standards. The<br />
indentations offer the foot care pro a perfect<br />
grip. The round handle of the blade holder<br />
makes it especially easy and secure to guide,<br />
and easy to turn with the fingers. Unpleasant<br />
and straining hand rotation during work is<br />
consequently avoided. This is easier on the<br />
wrists and effectively prevents risks such as<br />
secondary arthrosis. The BB063R not only<br />
contributes to health, but is also especially<br />
economical. The higher purchase price is<br />
amortised in daily work. The instrument has<br />
a very long service life, simplifies work, saves<br />
time and can also be used for various hollow<br />
chisel blades.<br />
What users say<br />
Norbert Cohrs, who has worked as a lecturer at the Hanover<br />
Podology College since many years, makes good experiences<br />
in practical use:<br />
“The end of the BB063R scalpel handle is always between<br />
the little finger and ring finger. The round handle is simply<br />
much better in this position; for instance, it is more easily and<br />
safely guided when removing surface callus. My trainees give me a lot of<br />
positive feedback. The high quality instrument is especially suitable for<br />
processing as well.“<br />
Fotos: Norbert Cohrs<br />
Due to its position at the back between the little and ring fingers, the BB063R<br />
can be ideally guided at the front, e.g. for removing excess callus.<br />
Our price<br />
Scalpel handle BB063R<br />
Round handle; stainless steel,<br />
14.5 cm for blades BB 10-15<br />
Due to the roundness and<br />
indentations, the scalpel<br />
handle BB063R is very easy<br />
to guide. This simplifies work<br />
on clients‘ feet.<br />
Scalpel blades BB 10–15<br />
10 Units<br />
100 Units<br />
FUSSPFLEGE AKTUELL 1/2014<br />
12
Expert knowledge CURRENT<br />
Nails with a yellowish discolouration<br />
Innumerable causes<br />
Finger and toe nails are regarded as the reflection of the physical state of health. If they show a yellowish<br />
discolouration, this is often embarrassing to affected persons. Cosmetic problems are often the reason. In many<br />
cases, however, there is also a medical problem, such as a metabolic disorder.<br />
istockphoto | Photoevent<br />
Finger and toe nails<br />
reflect the physical<br />
state. Discolouration<br />
may be cosmetic or due<br />
to illness.<br />
Patients are quickly suspected of not looking<br />
after their finger nails when they are<br />
discoloured. In some cases, this is actually<br />
due to a cosmetic cause. Smoking often<br />
embeds toxins in the nails. They attack the<br />
callus plates and lead to colour changes.<br />
Wrong care, trauma or constant strain due<br />
to excessively tight shoes are also regarded<br />
as causes of yellowish finger and toe<br />
nails. Physical influences such as<br />
colour forming bacteria or x-rays<br />
may also be causes. Yellow nails<br />
often occur after pedicures. The cause<br />
is deemed to be the solvents which are<br />
contained in many - especially coloured<br />
- nail polishes.<br />
From yellow to crumbly<br />
But very often, the affected persons are<br />
not directly responsible for the discolouration.<br />
Colour changes and excessively soft or<br />
brittle nails, crosswise grooves, a detaching<br />
nail plate or crumbly nails may be signs of<br />
physical disorders. In yellow nail syndrome,<br />
a growth disorder thickens the nails and<br />
gives them a yellowish discolouration.<br />
Lymphatic oedemas may form; nasal sinus<br />
inflammation may occur, and the bronchi<br />
may expand.<br />
In a metabolic disorder, the supply of<br />
important building materials to the nails is<br />
prevented. Fungal nail infections (onychomycosis),<br />
skin and thyroid disorders,<br />
various deficiencies or infections can also<br />
be causes.<br />
In onychogryposis (bent nails; claw nails)<br />
the nail plate no longer adheres to the nail<br />
bed. The nail is then a dirty yellow colour,<br />
but remains transparent. This is probably<br />
triggered by hyperkeratosis of the nail bed<br />
which could be caused by circulatory<br />
disorders in the end flow zones.<br />
If the foot specialist finds a yellowish<br />
discolouration, the medical history of the<br />
client is taken. When obtaining the medical<br />
history, questions should be asked about<br />
lifestyle (smoking, alcohol etc.), the use of<br />
medications, use of nail polish, existing<br />
illnesses and dietary behaviour, among<br />
other things. If there are a number of signs<br />
that a systemic underlying illness is present,<br />
the client must see a doctor.<br />
What to do?<br />
In cosmetic causes, there are numerous<br />
tips and home remedies. For instance,<br />
using lemon juice is at the top of the<br />
recommendation list. A lemon is squeezed,<br />
a cotton cloth dipped into the juice until it<br />
is soaked, and the yellow shimmer wiped<br />
off the nail with it.<br />
A bath in vinegar water, rubbing off with<br />
dissolved baking powder or olive oil, and<br />
taking Vitamin E which also occurs in some<br />
nuts and in the oils of wheat germ, maize,<br />
canola and sunflower germs in higher<br />
levels are also part of it. A base polish coat<br />
provides protection against discolouration<br />
due to nail polishes. Here, foot specialists<br />
can help with professional work.<br />
Care for healthy and beautiful nails<br />
Care and optimal treatment of toenails<br />
with important nutrients comes in the form<br />
of effective, high quality nail products. For<br />
instance, the proven GEHWOL FUSSKRAFT<br />
Nail and Skin Protection Spray with<br />
panthenol, bisabolol and Vitamin E ensures<br />
that moisture is stored deep in the nails<br />
and their elasticity is improved.<br />
These active substances also support the<br />
regeneration process of the surrounding<br />
skin, giving the nails a secure hold. The<br />
provided Vitamin E stabilises the skin cells,<br />
delays the aging process and counteracts<br />
yellow discolouration. Panthenol and<br />
bisabolol complement this with antimicrobial<br />
properties; together with the often used<br />
antifungal active substance clotrimazole,<br />
they also provide protection against<br />
unpleasant nuisance fungal nail infections<br />
which may persist for a long time.<br />
13<br />
FUSSPFLEGE AKTUELL 1/2014
Foot fungus prevention is still important<br />
Expert knowledge CURRENT<br />
fotolia | Delphimages<br />
Collecting<br />
fungi?<br />
Fungal infections are among the most common skin disorders in Germany.<br />
Persons who use pools and saunas as well as athletes are at special risk<br />
of dermatomycosis on the feet. Some years ago, there were consequently<br />
preventive systems in the form of fixedly installed spray nozzles in every<br />
bathing facility. But they disappeared from bathing facilities over time.<br />
Therefore your own initiative is needed to prevent fungal disorders.<br />
While the bacterial share of the pathogenic<br />
flora is well investigated, less was known<br />
about fungal colonisation of the skin thus<br />
far. In recent years, the number of fungal<br />
disorders in Germany has risen strongly,<br />
particularly as far as nails are concerned.<br />
The increasing numbers of older persons in<br />
the population, who are more commonly<br />
affected by infections, is discussed as a<br />
cause. Foot mycoses are far more than just<br />
a cosmetic problem. On the feet, the affected<br />
skin areas may hurt when walking. Finger<br />
nail infections may be repulsive to others,<br />
and represent a handicap depending on<br />
the profession. Since the disorder particularly<br />
affects performance athletes and ambitious<br />
leisure athletes, foot fungus is also often<br />
called “athlete‘s foot“ in English-speaking<br />
regions. So that foot mycoses do not occur<br />
in the first place, there used to be separate<br />
fungus prevention means, e.g. at pools.<br />
The spray systems were intended to inhibit<br />
fungal growth and prevent infections in<br />
this manner.<br />
Where is the foot fungus prevention?<br />
But why did those protective devices<br />
suddenly disappear from public bath facilities,<br />
even though they are really most urgently<br />
needed there? This is less related to a lack<br />
of effectiveness of these products. Instead,<br />
they were often used wrongly, impairing or<br />
nullifying the efficacy of the products.<br />
Wrongly used, spray nozzles may even<br />
encourage an infection in the worst case.<br />
More difficult licensing procedures are<br />
also responsible for the disappearance of<br />
the protection systems from swimming<br />
pools. Until a few years ago, the spray<br />
agents were still counted among medications<br />
and were therefore treated equally to<br />
hygienic hand disinfectants. But the<br />
products were stopped by the strict<br />
requirements, such as proving preventive<br />
efficacy. The problem: Studies would<br />
have to prove that a test subject group<br />
who regularly uses the product for longer<br />
periods develops less foot fungus than the<br />
control group which does not use the<br />
product. Due to the high illness rate, it‘s<br />
already difficult to find test subjects who<br />
are completely free of foot fungus.<br />
Another obstacle lies in the long observation<br />
period which would be required due to<br />
the slow progression of the illness.<br />
Confirmation of the disinfectant effect of<br />
the products was not sufficient on its own<br />
in the verification process for the medication.<br />
For this reason, it was not possible to<br />
license them as a medication, and the<br />
spray installations disappeared from<br />
saunas and baths.<br />
Prevention with bath shoes<br />
Pool and sauna users are often advised to<br />
wear bath shoes to prevent foot and nail<br />
fungus. But the efficacy of this preventive<br />
measure is not proven by studies. Shoes<br />
may even increase the risk of infection.<br />
Since the shoes often have a watertight<br />
surface, it‘s difficult for water which remains<br />
on the foot to dry. Moist conditions in the<br />
shoe are a perfect feeding ground for fungal<br />
pathogens. Wearing the shoe practically<br />
massages the pathogens into the soaked<br />
skin. The raised fingers which are typical<br />
for bath flip-flops intensify the effect further<br />
and are especially dangerous. For this<br />
reason, bath shoes can, at best, complement<br />
effective prevention of foot fungus,<br />
but never completely replace it.<br />
Tips to prevent<br />
foot fungus<br />
Intact, resistant skin is the most important<br />
protection against foot and nail fungus<br />
due to its barrier properties.<br />
A special foot care product should<br />
therefore be part of any sports and pool<br />
bag. Foot creams with antimycotic<br />
ingredients offer additional protection.<br />
Before they are used, you should<br />
thoroughly dry your feet, including<br />
the spaces between the toes.<br />
Foot care products with antifungal<br />
protection are also available as sprays,<br />
e.g. GEHWOL FUSSKRAFT Care Spray<br />
or GEHWOL Foot + Shoe Deodorant.<br />
Antimycotic ingredients in GEHWOL<br />
products include e.g. climbazole,<br />
clotrimazole, undecylenamide and<br />
essential oils such as rosemary oil,<br />
lavender oil and peppermint oil.<br />
After foot care, you should absolutely<br />
avoid walking barefoot in potentially<br />
contaminated areas.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
14
Medicine CURRENT<br />
Diabetes<br />
A healthy state<br />
Consequential disorders on the feet can be prevented with special attention, prevention, early diagnostics and<br />
required therapies in diabetes mellitus. Attaining this and generally achieving optimal care of patients requires<br />
interdisciplinary cooperation.<br />
three to max. five minutes. Home foot exercises<br />
according to instructions or illustrated<br />
exercises as well as home foot massages are<br />
recommended to strengthen the foot muscles<br />
and encourage the circulation.<br />
fotolia | DenisNata<br />
Strong pressure, e.g. in excessively<br />
tight shoes, acts on the feet. In diabetes,<br />
this can lead to massive damage.<br />
The objective of diabetic foot care is always<br />
to preserve the foot. With an annual amputation<br />
rate of approx. 30,000 in Germany,<br />
however, there are still considerable requirements.<br />
But there are many approaches for<br />
avoiding amputation before it occurs.<br />
Knowledge about possible consequential<br />
disorders is the foundation - for instance:<br />
Macro/microangiopathy: the disorder of<br />
large and small blood vessels;<br />
Polyneuropathy: disorder of the peripheral<br />
nervous system by reducing or nullifying<br />
pain, temperature and vibration sensations;<br />
motor disorders such as muscle<br />
imbalance, formation of hammer or claw<br />
toes; also autonomous disorders not<br />
subject to will, such as the nullification<br />
or reduction of sweat secretion with dry<br />
skin, hyperkeratosis, corns, callosities<br />
(weals) and rhagades (cracks) as well as<br />
tears, which are common entry ways for<br />
bacterial infections;<br />
Fatty tissue atrophy: Atrophy of fatty tissues,<br />
especially on the foot sole, leading to a<br />
lack of pressure redistribution and<br />
vibration buffering;<br />
Myatrophy: Atrophy of foot muscles with<br />
functional impairments;<br />
Neuro-osteo-arthropathy - diabetic Charcot<br />
foot - with damage to the nerves, joints<br />
and bones; demineralisation of the bones<br />
often means spontaneous fractures when<br />
minor trauma occurs; these lead to flat<br />
foot (pes planus) and lastly to the foot<br />
soles developing a plantar convex<br />
(outward) bend.<br />
Other consequential disorders are also<br />
possible, such as gout (hyperuricaemia),<br />
lipid metabolism disorders (hyperlipidaemia),<br />
degenerative joint disorders (arthrosis),<br />
skeletal disorders with reduced bone mass<br />
and a tendency to develop fractures<br />
(osteoporosis) and high blood pressure.<br />
Preventing diabetic foot syndrome requires<br />
a team of specialists, podologists, diabetes<br />
specialists, physiotherapists, orthopaedic<br />
technologists, orthopaedic shoemakers,<br />
ergotherapists, psychologists and health<br />
insurance funds. The patient‘s cooperation<br />
is decisive; however it appears unmotivated<br />
or insufficient in many cases (figure 1).<br />
Foot experts<br />
Affected persons receive important tips for<br />
home foot care to prevent foot problems<br />
during the necessary and medically<br />
prescribed podological treatment. This<br />
ranges from the use of sandpaper files to<br />
nail trimming to using a natural pumice<br />
stone to remove hyperkeratosis or clavi.<br />
Skin care is provided with fatty creams<br />
which contain five to ten percent urea.<br />
When the skin is intact, foot baths should<br />
not exceed a temperature of 35 degrees<br />
Celsius (bath thermometer) and be used for<br />
Professional podological treatment with<br />
grinders, polishers or trimmers contributes<br />
significantly to preventing the consequences<br />
of diabetic foot syndrome. This includes:<br />
Nail trimming, brace treatment if required<br />
- especially in nail deformities or threatening<br />
ingrown nails (unguis incarnatus),<br />
removal of hyperkeratosis, clavi, callosities<br />
which may lead to ulcers, infection,<br />
gangrene, tissue death (necrosis) and<br />
finally amputation due to increasing<br />
pressure. Ulcers are treated by a doctor.<br />
Prevention includes regularly participating<br />
in trainings for diabetics, and also for<br />
relatives if applicable. Here, affected<br />
persons receive important information<br />
about the principles and associations of<br />
the glucose metabolism disorder with its<br />
consequential disorders, dietary recommendations,<br />
instructions for independent<br />
mandatory daily foot examinations and<br />
knowledge about home foot care.<br />
Well shoed<br />
Individual care with orthopaedic footwear<br />
is also required, depending on the severity<br />
of peripheral nerve damage (neuropathy)<br />
or peripheral arterial occlusion disease.<br />
Parallel to specific orthopaedic shoe care,<br />
existing pressure points on the foot sole are<br />
identified with a computer supported<br />
electronic measuring procedure (dynamic<br />
pedography) to perform required pressure<br />
redistribution.<br />
Since most ulcers are due to pressure spots<br />
due to internal (inner) or external (outer)<br />
mechanical causes, pressure redistribution<br />
on the foot sole is required. It is the doctor‘s<br />
task to prescribe care with orthopaedic<br />
shoes. A regular check-up of diabetes<br />
adapted foot beds, confectioned diabetes<br />
protection footwear, interim footwear such<br />
as bandage, therapy or frontal foot relief<br />
shoes, customised confectioned shoes,<br />
orthopaedic custom shoes or orthotics is<br />
provided by the doctor and orthopaedic<br />
shoemaker (figure 4).<br />
15<br />
FUSSPFLEGE AKTUELL 1/2014
Medicine CURRENT<br />
Fotos: Dr. med. Renate Wolansky<br />
Figure 1: 60 year old diabetic with polyneuropathy (peripheral<br />
nerve damage) declines podological treatment and consultation<br />
despite massive hyperkeratosis, dry skin and several small skin<br />
lesions.<br />
Figure 2: 65 year old diabetic with pressure ulcer on the apex<br />
(tip of the last segment) due to excessively short shoes. The<br />
patient wears the diabetes adapted foot beds and orthopaedic<br />
measures only sporadically.<br />
Figure 3: This 80 year old diabetic with polyneuropathy and<br />
peripheral arterial occlusion disease has a pressure ulcer<br />
between the toes due to orthopaedic custom shoes which were<br />
made too short.<br />
Figure 4: Example of a custom orthopaedic shoe which was<br />
adjusted to the needs of a diabetes patient. The various layers of<br />
the insoles are easily recognisable.<br />
Decisive details<br />
Serious errors in shoe care must be corrected<br />
at an early time. Among other things, this<br />
includes: insoles which are too thin or<br />
provide too little pressure redistribution,<br />
missing shoe customisations (on the heel,<br />
walking sole, tab or shaft), insufficient<br />
distance from the longest toe to the frontal<br />
edge of the shoe (which should be about<br />
seven millimetres while standing),<br />
insufficient shoe height in the frontal foot<br />
region, insufficient pad width (distance<br />
from the first metatarsal protuberance to<br />
the fifth metatarsal protuberance), inner<br />
seams which apply pressure, and a lack of<br />
actively breathing shoe materials (figures<br />
2 and 3). Diabetic shoes must be felt daily<br />
for foreign bodies such as pebbles, wood<br />
splinters and other particles, which must<br />
be removed.<br />
Taking required medications, regular<br />
trainings, treatment by a foot specialist,<br />
suitable shoes, daily age-appropriate<br />
exercise and consultations with the doctor<br />
and orthopaedic shoemaker are also part of<br />
the catalogue of preventive measures. This<br />
allows the multidisciplinary team to provide<br />
optimal care and treatment to the diabetic.<br />
Minimising risk factors makes it possible to<br />
reduce the rate of amputations, hospital<br />
stays and consequential costs, and improve<br />
the patient‘s quality of life.<br />
Rare foot disorders<br />
The new book by Dr. Renate Wolansky<br />
does not show the classic foot deformities,<br />
such as hallux valgus, but strongly<br />
concentrates on the specific foot illnesses:<br />
Berndorf syndrome, Friedreich ataxia,<br />
Raynaud‘s syndrome, erysipelas.<br />
Genetic predisposition or infections<br />
are regarded as the cause. The illnesses<br />
are illustrated with<br />
many clear figures.<br />
Medical therapies as<br />
well as possible<br />
treatment options<br />
for podologists and<br />
foot care pros and<br />
orthopaedic footwear<br />
treatment options<br />
are described.<br />
Dr. med. Renate Wolansky<br />
The established orthopaedist, sports physician and medical foot care<br />
provider teaches in the field of podology at several educational<br />
institutions. The expert has also published numerous books and writes<br />
for recognized specialised institutions.<br />
176 pages, bound, 29 Euros.<br />
C. Maurer Printing and Publishing, Geislingen<br />
ISBN-13 978-3-87517-049-8<br />
FUSSPFLEGE AKTUELL 1/2014<br />
16
Medicine CURRENT<br />
NEW: GEHWOL Diabetes Report 2014<br />
Little awareness of risk<br />
Positives first: Diabetics trust their foot care pros with<br />
consultation tips. According to the GEHWOL Diabetes<br />
Report 2014, this is what 84 percent of patients say. But by<br />
far not every patient uses podological services for prevention<br />
or performs their own foot care measures. The report shows<br />
this as well. Therefore risk awareness has scarcely improved<br />
since its first edition in the year 2009.<br />
Foot complications are among the most<br />
common consequential complications of<br />
diabetes. The most significant consequences<br />
of diabetic foot problems include ulcers<br />
and small (minor) as well as high (major)<br />
amputations. According to the German<br />
Health Report on Diabetes 2014, approx.<br />
250,000 persons with diabetes have a foot<br />
lesion within the Federal Republic; one<br />
million diabetics have a higher risk of<br />
suffering foot injuries.<br />
Prevention requires information<br />
Even though major amputations have<br />
decreased in recent years, especially in<br />
women, the relative risk of a high amputation<br />
is still about twenty times higher for diabetics.<br />
Prevention strategies are needed to avoid<br />
foot complications and the associated<br />
physical and emotional suffering of affected<br />
persons. Among other things, this requires<br />
greater patient awareness of foot care<br />
measures. Corresponding information and<br />
advice herein refers both to the field<br />
of home foot hygiene and to podological<br />
services for inspection, early risk detection<br />
and foot treatments. But to what degree are<br />
diabetics aware of foot care? To find out,<br />
Gerlach again surveyed 3459 patients out<br />
of a treatment pool of 369 doctors‘ practices.<br />
Consultation tips for foot care at home<br />
During the daily foot inspection (with a mirror), pay special<br />
attention to injuries, foreign bodies, blisters and fine cracks.<br />
Bathe the feet for no longer than three minutes, and not too hot<br />
(maximum water temperature 37 to 38 degrees Celsius, check<br />
the temperature with a bath thermometer).<br />
Dry the feet with a soft towel, and use a cotton swab between<br />
the toes. Blow dryers, heating pillows or heating bottles are<br />
taboo. There is a risk of burns.<br />
For self-care of the feet, do not use sharp instruments which<br />
may cause injuries. It is best to use a fine sand file to trim the<br />
nails instead of pointed shears or other instruments which are<br />
likely to result in injuries.<br />
Always file the toe nails only so that the nail edge lines up with<br />
the tip of the toe. Treat the nails with nail protection oil.<br />
Apply cream to the feet daily. Use a urea-containing cream or<br />
lotion with a sufficiently high fat and moisture content so that<br />
the skin barrier does not dry out and remains resistant. Pay<br />
attention to products with effective antifungal protection.<br />
Avoid pressure spots and only wear soft, comfortable and<br />
sufficiently wide shoes with no inner seams. Regularly feel<br />
the shoes and socks for foreign bodies.<br />
To protect against infection, always wear shoes with clean,<br />
freshly washed socks. Regularly have an expert check the<br />
socks and shoes for pressure sports.<br />
Special pressure relief cushions made from highly elastic<br />
polymer gel provide relief and prevent callus weals.<br />
Never walk barefoot, not even in your own home. See a doctor<br />
immediately if you have wounds, inflammation or blisters.<br />
17<br />
FUSSPFLEGE AKTUELL 1/2014
Medicine CURRENT<br />
Patients‘ problem awareness<br />
Patients don‘t think that they have to pay attention to their feet 63<br />
Patients feel insufficiently informed 63<br />
Patients do not use regular preventive care 53<br />
Patients do not use regular foot care 45<br />
Patients don‘t know what an ulcer is 17<br />
Frequency in percent<br />
Jupiterimages | Emmanuel Faure<br />
You can find the results of the GEHWOL<br />
Diabetes Report 2014 as a download at<br />
www.gehwol.de/service/diabetes_und_<br />
fusspflege.<br />
Common foot problems in diabetes<br />
Dry skin 31<br />
Excess callus 31<br />
Foot or nail fungus 28<br />
Rhagades (cracks) 21<br />
Inflammation 16<br />
Foot malpositions 15<br />
Current ulcer treatment (repeated) 12<br />
Multiple ulcer treatments in the past 12<br />
Single ulcer treatment in the past 10<br />
Gait changes 9<br />
Current ulcer treatment (first time) 8<br />
Implementation of care recommendations<br />
Frequency in percent<br />
Frequency in percent<br />
Inspection 47<br />
Using moisturising cream 29<br />
Removal of skin with pumice stone 27<br />
Using suitable shoes 27<br />
Blunt nail care (shortening the nails with a file) 21<br />
Paying attention to suitable socks 17<br />
Wearing orthopaedic insoles or orthotics 16<br />
Disinfecting foot baths (maximum 3 minutes) 15<br />
Pressure relief with pressure relief products 15<br />
Using products with antifungal protection 11<br />
Wearing custom orthopaedic shoes 10<br />
Toe and foot exercises 10<br />
N = 3,459 patients<br />
The results of the survey are provided by<br />
the GEHWOL Diabetes Report 2014,<br />
which provides information about the<br />
frequency of foot problems, problem<br />
awareness and patient know-how about<br />
recommended measures for foot care and<br />
prevention for the second time since 2009.<br />
Numerous risk factors<br />
Foot ulcers develop out of an interplay of<br />
various factors in which diabetic polyneuropathy<br />
plays a central role. This was present in<br />
about one quarter of the usually elderly<br />
patients. Nerve damage reduces secretions of<br />
the sebaceous and sweat glands, rendering<br />
the skin dry, brittle and cracked. One third of<br />
diabetics actually confirmed that they had<br />
dry foot skin. The skin also had rhagades in<br />
21 percent. The nerve damage also often<br />
results in coordination problems, which<br />
may lead to foot deformities and wrongly<br />
applied strain. This was the case in 15 percent.<br />
The wrongly applied strain then changes<br />
pressure conditions on the foot. Persistent<br />
pressure leads to strong callus formation.<br />
One third of surveyed persons were affected<br />
by this as well.<br />
At the same time, a sensory orientation of<br />
the neuropathy may mean that patients are<br />
less pain sensitive. Painful skin tears are not<br />
noticed and may develop into ulcers if<br />
untreated. Wound healing is also impaired if<br />
there is macroangiopathy. 18 percent of<br />
diabetics confirmed this in the survey.<br />
At the time of the survey, eight percent of<br />
diabetics were receiving ulcer treatment;<br />
12 percent of them not for the first time. This<br />
means that the prevalence is even higher<br />
than the frequency of two to ten percent of<br />
the diabetic population which is stated in the<br />
German Health Report.<br />
Many patients underestimate the risk<br />
Despite objectively present risk factors<br />
including acute ulcers, a large share of<br />
diabetics is barely informed about the<br />
problems. Two out of three diabetics did<br />
not believe that they had to pay special<br />
attention to their feet. 53 percent stated<br />
that they did not have regular preventive<br />
visits with a podologist. Even at home,<br />
nearly half of those surveyed (45%) care<br />
for their feet only occasionally (if at all),<br />
and only rarely with consistency.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
18
Ware knowledge CURRENT<br />
Instrument care<br />
Lasting joy<br />
Many people believe that “stainless steel“ implies indestructability. But physical,<br />
thermal and chemical influences may lead to discoloured, rusty or spotty instruments.<br />
Tweezers, shears, scalpels and rotary instruments, even good quality ones,<br />
can certainly suffer if they are not treated correctly. Making instrument<br />
care part of daily work as a natural process reduces the risk of infection<br />
and ensures instrument preservation. The following tips can support<br />
you in preserving your instruments.<br />
Regularly caring for instruments<br />
lowers the risk of infection and<br />
saves money in the long term.<br />
1. Unpack and let‘s go!<br />
Temperature variations can cause<br />
condensation (moisture accumulation) in<br />
plastic packaging of new instruments.<br />
Therefore, unpack the instruments soon.<br />
Also make sure that they are not stored<br />
near chemicals whose harmful vapours<br />
may attack instrument surfaces.<br />
4. Use the right<br />
instruments!<br />
For instance, using very fine shears for<br />
strong nails may bend the tips of the<br />
instrument. Always pay attention to<br />
using the right instrument for the task.<br />
This avoids serious, lasting damage and<br />
premature, unwanted consequential<br />
expenses.<br />
7. Next customer,<br />
please!<br />
Always allow instruments to cool and<br />
dry thoroughly after processing before<br />
using them again. New or repaired<br />
instruments should be processed again<br />
before their first or renewed use to<br />
exclude the possibility of pathogens<br />
which were acquired during transport.<br />
2. Not all steels are<br />
the same!<br />
Depending on the requirements, there<br />
are different kinds of instruments.<br />
Stainless steel can be disinfected<br />
without problems. This is not quite as<br />
simple for chrome and nickel surfaces.<br />
Always note the manufacturer‘s instructions<br />
so that your instruments are not prematurely<br />
damaged.<br />
5. Dirt also has an<br />
effect!<br />
To avoid dirt drying on the instrument,<br />
it should be cleaned and disinfected<br />
immediately after use. Ultrasound<br />
cleaning is suitable for removing<br />
residue from the very fine pores of<br />
grinders and polishers and avoiding loss<br />
of grinding performance.<br />
8. Check your<br />
inventory!<br />
All instruments must have a homogeneous<br />
(smooth) surface. Sort out damaged<br />
instruments (e.g. if the nickel or chrome<br />
layer is bursting off), since contact<br />
corrosion may occur, increasing the risk<br />
of infection. Use high quality instruments<br />
if possible.<br />
3. The right rotation<br />
quality!<br />
6. Disinfect and<br />
sterilise!<br />
9. Smooth closure<br />
If the shaft of a rotary instrument<br />
is made from lower quality steel or<br />
a too-soft alloy, the shaft can bend<br />
during use, ruining the hand piece.<br />
Higher qualities, such as hardened<br />
stainless steel, are much more solid,<br />
reducing this risk.<br />
Note the manufacturer‘s instructions for<br />
the acting time of utilised disinfectants<br />
and cleaners so that pathogens are<br />
killed (not too short) and the instrument<br />
is not attacked (not too long). Avoid<br />
exceeding a temperature of 180 degrees<br />
Celsius during sterilisation to avoid<br />
de-hardening the steel.<br />
You should regularly treat instruments<br />
with a closing mechanism such as<br />
shears and scissors with instrument oil<br />
(e.g. from GERLACH TECHNIK). This<br />
prevents material being removed by<br />
friction (the so called stick and slip<br />
effect). It also prevents the nut in the<br />
closing zone from becoming set in.<br />
fotolia: mopsgrafik<br />
19<br />
FUSSPFLEGE AKTUELL 1/2014
Ware knowledge CURRENT<br />
Material properties<br />
Long-lived cushions<br />
Not all cushions are the same. It is the material properties which make the upholstery of a foot care chair a high<br />
quality sitting surface. The right care and following some tips for use keep the material at top optical appearance,<br />
which also makes a good impression on customers.<br />
A customer comes into the treatment room<br />
and the foot care pro asks them to sit down.<br />
The customer looks at the treatment chair<br />
and stops. The chair has cracks and is worn<br />
off in many places. “An older model?“ asks<br />
the customer. The foot care pro explains<br />
that the chair is not yet all that old. Such a<br />
situation is embarrassing and creates a<br />
negative first impression of the foot care<br />
practice. Using high quality materials with<br />
a long service life is doubly advisable from<br />
an economic perspective. They make a<br />
positive impression on customers, and<br />
need to be replaced less often.<br />
Especially robust<br />
Good material properties in furniture<br />
upholstery have other advantages. The<br />
skai ® brand of synthetic leather specialist<br />
Hornschuch is one example. The “made in<br />
Germany“ cushion cover materials which<br />
are used on all Gerlach treatment chairs<br />
and work chairs offer sustainability, a long<br />
service life and easy care in numerous<br />
applications. This keeps cushions at a high<br />
quality level, hygienically safe, able to<br />
handle strain, easy to clean, pleasant and<br />
also visually attractive.<br />
The first-class synthetic leather is seamlessly<br />
processed. This simplifies cleaning and<br />
disinfection. The disinfection which is<br />
necessary for daily hygiene is easily performed<br />
with licensed disinfectants. For example,<br />
Microbac Tissues are especially suited for<br />
this purpose. Cushion workmanship at<br />
GERLACH TECHNIK is the foundation of<br />
great sitting comfort. The solid formed<br />
wood which is glued in several layers<br />
receives a contoured mantle of a special<br />
foam, finishing with the cover.<br />
Remember care<br />
Despite good attributes, care makes an<br />
important contribution to preserving<br />
upholstery in the long term. If, for instance,<br />
aggressive and possibly unlicensed cleaners<br />
and disinfectants are used, even the best<br />
material may appear damaged in the long<br />
term, creating a negative impression.<br />
With regular cleaning and care, cushions<br />
easily maintain their original shine and<br />
suppleness. The following tips help to ensure<br />
correct use of cushions and materialpreserving<br />
disinfection in everyday<br />
practice work:<br />
Note the care information in the instructions<br />
for use.<br />
Avoid contact with pointed and rough<br />
objects. They may tear the surfaces.<br />
Modern materials are usually relatively<br />
insensitive to dirt. But spots and other<br />
residue of consumables should still be<br />
removed immediately at all times.<br />
Bright cushions are generally more<br />
susceptible to dirt than dark ones.<br />
Discolouration which is due e.g. to a belt<br />
or suede clothing should be removed<br />
immediately after it occurs. Therefore<br />
pay attention to any visible residue with<br />
every patient and remove it properly if<br />
applicable.<br />
Fundamentally disinfect sitting surfaces<br />
after every treatment. Ensure that the<br />
surface dries completely after the specified<br />
acting time before you use it to treat the<br />
next patient.<br />
Only use products permitted by the<br />
manufacturer for required cleaning and<br />
disinfection. Also pay attention to use<br />
wiping cloths or wipes which are as<br />
colour neutral as possible.<br />
High quality: The foam is sprayed on<br />
around the solid formed wood which is<br />
glued in ten layers, and finished with the<br />
robust cover.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
20
Care consultation CURRENT<br />
fotolia | diego cervo<br />
The consultation: “Yes, you can“<br />
Shoe pressure<br />
Tight shoes and toe malpositions such as hallux valgus are among the main causes of corns, which are a special<br />
form of callus formation. Pain quickly develops when the skin is close to bones. As a foot care pro, you can<br />
correct the problem for your customers with professional treatment, and also provide valuable tips and products<br />
for preventive care - so that the shoes are no longer too tight.<br />
Foot care pro: Hello, Ms. Kern!<br />
Customer: Hello to you as well!<br />
Foot care pro: We haven‘t seen each other<br />
in a long time.<br />
Customer: Well, my feet already missed<br />
you and cried for you.<br />
Foot care pro: So let‘s get started right<br />
away. Do you have specific problems?<br />
How can I help you?<br />
Customer: The elegant shoes which I have<br />
to wear for the office every day unfortunately<br />
squeeze my right small toe.<br />
Foot care pro: I see! You definitely have a<br />
small corn here.<br />
Customer: So that‘s what it looks like. Can<br />
you make it go away as quickly as it came?<br />
I‘m hoping for that!<br />
Foot care pro: Yes, of course I can help<br />
you, and you can take care to prevent it in<br />
the future.<br />
Customer: I‘m very glad for that. What<br />
exactly is a corn?<br />
Foot care pro: Corns are a special form of<br />
callus formation which can protrude deep<br />
into the skin, and then causes pain. As in<br />
you, for instance, they can be caused by<br />
too tight shoes. The body forms strong callus<br />
at the irritated point to defend itself against<br />
the pressure. If the shoe is continuously too<br />
tight, the callus cannot subside and collects<br />
deep below the skin until it forms a thorn...<br />
Customer: ... which causes the deep<br />
pressing pain to me.<br />
Foot care pro: Yes, the skin is very close to<br />
the bone on the little toe. So it hurts<br />
quickly. It‘s very good that you didn‘t try to<br />
treat it yourself at home.<br />
Customer: Why?<br />
Foot care pro: In a corn, there is a risk of<br />
injuring too much of the surrounding healthy<br />
skin. My instruments allow me to remove<br />
even deep thorn leftovers safely and<br />
painlessly.<br />
Customer: How can I prevent them in the<br />
future? Do I have to leave my elegant shoes<br />
at home?<br />
Foot care pro: Of course, you should<br />
fundamentally wear comfortable shoes.<br />
But it‘s especially important that your<br />
shoes fit properly. Changing them daily<br />
regularly relieves the pressure spots.<br />
Customer: I like to wear comfortable shoes<br />
privately, but the shoes for work do squeeze<br />
here and there. Then I always think: I have<br />
to handle it!<br />
Foot care pro: But that should remain the<br />
exception. I recommend pressure relief<br />
bandages to you to relieve pressure when<br />
needed. Toe rings have a hole for the pressure<br />
spot which protects against excessive<br />
pressure spots. If you do get another corn,<br />
you should immediately make an appointment<br />
with me. In the meantime, you can<br />
use the special corn protection ring which<br />
GEHWOL makes from polymer gel.<br />
Customer: That sounds good. Can you<br />
show me the products after the treatment?<br />
Foot care pro: Of course. I‘ll also put a<br />
corn protection ring right on your toe when<br />
I have removed the corn. The ring provides<br />
three-dimensional cushioning around and<br />
on the sore spot and relieves it with its soft<br />
material.<br />
Customer: This little ring can do all that?<br />
Foot care pro: It does even more: It‘s made<br />
from elastic polymer gel which releases<br />
paraffin oil, caring for the stressed skin under<br />
the pressure relief cushion. It‘s especially<br />
important for you right now that no new<br />
excess callus forms in the fresh wound<br />
area. This effectively prevents a new corn<br />
from forming in the same spot.<br />
Customer: Thank you very much for your<br />
competent advice!<br />
21<br />
FUSSPFLEGE AKTUELL 1/2014
Care consultation CURRENT<br />
Consulting expertise<br />
Recommendation wanted<br />
With the introduction of the podology act in 2002, the contents which are part of a podology education were<br />
specified at the same time. But the changes in the sector and the market made it necessary to readjust the curricula.<br />
Client consultation will form a future focal point.<br />
Those who want to use the title of podologist<br />
or medical foot care professional according<br />
to the podology act require a state<br />
recognised professional education or<br />
recognised diploma. Education for the<br />
profession of podologist is specified according<br />
to the podologists‘ act (PodG) and in<br />
the education and examination regulations<br />
for podologists (Pod-APrV). Both regulations<br />
largely specify the content, but leave room<br />
for design.<br />
The educational objectives provide that<br />
students are enabled to work together with<br />
other professions, practice the profession<br />
at their own responsibility and with<br />
independence, and participate in the<br />
prevention, therapy and rehabilitation of<br />
foot disorders. Students acquire the generally<br />
recognised state of medical, social science<br />
and other scientific knowledge and the<br />
acting expertise required for their everyday<br />
work in their education.<br />
fotolia | contrastwerkstatt<br />
Forming change<br />
In view of constant changes in medicine<br />
and society, they are enabled to react<br />
appropriately to constantly changing<br />
requirements. This also increasingly includes<br />
patient advice. For one objective of the<br />
podologists‘ act is to support preventive<br />
work on the patient to lower health care<br />
costs in the long term. The working<br />
association of podology schools therefore<br />
specified in a letter of November 2011 to<br />
the federal minister of health that a thought<br />
change would have to take place in<br />
pedagogical work to allow persons who<br />
complete the education to continue<br />
meeting market requirements.<br />
Aside from stronger health training and<br />
education, also and particularly including<br />
children and adolescents, the letter<br />
specified that podologists should not only<br />
participate in the therapy and rehabilitation<br />
of foot disorders as well as their prevention,<br />
but control it. This exceeds the scope of the<br />
previous formulation. The health ministry<br />
postponed a discussion about this issue.<br />
Nonetheless, this recognition is increasingly<br />
becoming part of curricula.<br />
Professional and expert customer advice is increasingly becoming a focus of everyday<br />
practice work. This is increasingly reflected in education plans.<br />
Enabling customers<br />
For instance, the region of Lower Saxony<br />
has drafted a new version of the general<br />
guideline for podological education. A focal<br />
point of the education provides that students<br />
explain the associations and background<br />
of foot and leg problems to patients, show<br />
positive and negative consequences of<br />
insufficient care and instruct them in age<br />
appropriate, indication related, preventive<br />
or rehabilitative measures. About 190 hours<br />
were specified for this field, while<br />
comparable blocks in the Pod-APrV are far<br />
less time intensive. This is doubly important<br />
in modern foot care practices. On the one<br />
hand, foot care pros meet the need of<br />
obtaining comprehensive information<br />
about treatment measures and options.<br />
Customers often expect recommendations<br />
for home foot care as well as offers and<br />
information about suitable care products<br />
(e.g. foot care products) from the practice.<br />
This should be part of the overall calculation<br />
of a practice. For expert recommendations<br />
in the sense of meeting needs are usually<br />
followed by sales, and therefore profits.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
22
Practice CURRENT<br />
Health Report<br />
fotolia | abcmedia<br />
2014<br />
Despite dropping numbers of major amputations, the risk of an amputation<br />
is still about 20 times higher in persons who have diabetes. This warning was<br />
issued by the recently published German Health Report on Diabetes 2014.<br />
FUSSPFLEGE AKTUELL has summarised the most important results.<br />
Diabetic foot syndrome (DFS) is among the<br />
most common consequential disorders<br />
in persons with diabetes. It refers to foot<br />
injuries - regardless of the type of diabetes<br />
or the nature of the injury. According to an<br />
evaluation of international prevalence<br />
studies, the frequency is at about eight<br />
percent of all diabetics, while the rate of<br />
new illnesses is at about three percent,<br />
wherein the risk of becoming ill increases<br />
with higher age. Approximately every fourth<br />
diabetes patient suffers DFS in their life.<br />
Patients with low social status are primarily<br />
affected. In a British study, 670 diabetics<br />
out of 15,983 examined patients developed<br />
a new foot ulcer, wherein the risk was about<br />
1.7 times higher with an unfavourable social<br />
status. The reduction of major amputations<br />
in Germany by 15.2 percent between 2005<br />
and 2010 is pleasing. More women than<br />
men tended to profit from this reduction.<br />
But this is opposed by a constant rate of<br />
minor amputations in women and a clear<br />
increase among men. These and elderly<br />
patients (65 years and up) therefore still<br />
have a significantly increased risk of amputations<br />
in diabetes in Germany.<br />
Neuropathy and angiopathy<br />
Significant risk factors for DFS include<br />
diabetic neuropathy and impaired peripheral<br />
circulation. Two thirds of all type 2 diabetics<br />
in the Western industrial nations suffer from<br />
nerve function disorders. Polyneuropathy<br />
favours the additional development of<br />
angiopathy. The risk of skin lesions and<br />
amputations is also higher. Therefore<br />
diagnostics of a nerve disorder (using<br />
monofilament) are an important indicator<br />
for better predicting the prognosis of<br />
patients with DFS and initiating suitable<br />
treatment strategies at an early time. The<br />
same applies to functional examinations of<br />
the leg blood vessels using non-invasive procedures<br />
(ankle or toe pressure measurement,<br />
duplex sonography, measurement of<br />
oxygen and nutrient supplies to the tissues).<br />
Other indicators to determine risk refer to<br />
the diagnostics of foot deformities as well<br />
as determining earlier foot lesions and<br />
amputations.<br />
Improved circulation<br />
In patients with peripheral angiopathy<br />
(atherosclerotic change of the outer blood<br />
vessels, vascular occlusion) - also when<br />
combined with nerve damage - rapid arterial<br />
revascularisation is regarded as being part<br />
of the most important treatment measures<br />
to improve circulation. However it is still<br />
unclear whether the surgical intervention<br />
(e. g. vascular bridging) or endovascular<br />
treatment (e. g. expanding the blood<br />
vessels) is the method of choice. Since the<br />
intervention is lesser, the endovascular<br />
procedure is initially preferred, provided that<br />
it is technically feasible. Special problems<br />
apply to patients who also have kidney<br />
problems. Their chances of healing are<br />
much lower even if<br />
revascularisation is<br />
achieved, and amputations<br />
occur significantly<br />
more often. The risk of<br />
mortality is also higher<br />
in diabetics with kidney<br />
problems.<br />
Consistent pressure relief<br />
When it comes to wound treatment, the<br />
health report also criticises the sparse data<br />
situation for assessing evidence and the<br />
clinical benefits of certain treatment procedures.<br />
However a current study from 2012<br />
showed that adapted insoles lead to pressure<br />
redistribution. This not only favours healing,<br />
but can also contribute to reducing the risk<br />
of another foot wound (recurrence) from<br />
87 to 42 percent. Complete soft foam bedding<br />
was shown to be superior to shoes without<br />
a bed or with only a partial bed.<br />
The healing prognosis is decisively worse<br />
in the case of an infection, wherein multiresistant<br />
pathogens (MRSA, MRGN) are an<br />
additional significant problem. Chronic<br />
wounds usually have gram positive<br />
pathogens, primarily Staphylococcus aureus.<br />
Diagnoses are primarily clinical, with<br />
temperature measurements and thermography.<br />
Final treatment is oriented to the<br />
clinical signs and the pathogen status. Oral<br />
therapy with antibiotics is recommended<br />
for mild infections; intravenous treatment<br />
is initially recommended for severe infections.<br />
It is possible to change to<br />
oral treatment as needed<br />
in the progression. In the<br />
presence of a moderately<br />
severe infection, a decision<br />
as to whether therapy<br />
will start orally or intravenously<br />
must be made<br />
based on the overall<br />
clinical impression.<br />
23<br />
FUSSPFLEGE AKTUELL 1/2014
Practice CURRENT<br />
Beauty trends<br />
From outlandish to calculable<br />
The desire for beauty and relaxation is rising. It is therefore not surprising that new wellness and spa applications<br />
are developed all the time. Some foot care pros use this to expand their offers and increase sales potential. But not<br />
all trends keep their promises.<br />
fotolia | Heiko Barth<br />
Nibbling fish from Asia which painlessly and carefully remove dead skin scales from the<br />
feet have not found common use here.<br />
There are many options for participating in<br />
the lucrative wellness market. Foot and leg<br />
massages are part of the standard today.<br />
Hot stones, paraffin applications, herbal<br />
stamps or nibbling fish - most people have<br />
heard of them. Newer trends include e.g.<br />
the beauty foot from Japan or foot yoga:<br />
Foot yoga<br />
Specific exercises are intended to stretch<br />
and strengthen the foot muscles. Regular<br />
use encourages the circulation and<br />
improves the sense of balance.<br />
Beauty foot<br />
The beauty foot is coming to Europe from<br />
the Asian regions. Users put their feet in<br />
plastic socks filled with an acidic liquid.<br />
After a few days, the skin should have<br />
completely peeled, and young skin should<br />
appear. However this method is scientifically<br />
and medically questionable. The use of<br />
acidic products over large areas can cause<br />
massive skin damage.<br />
Building expertise<br />
The question about required additional<br />
qualifications is important. For instance,<br />
foot reflex zone massage requires specific<br />
knowledge of the nerve end points on the<br />
sole. Yoga exercises should likewise not be<br />
offered without in-depth knowledge, since<br />
they may otherwise lead to problems or<br />
even injuries.<br />
Whether such a wellness treatment works<br />
out depends directly on demand. To<br />
determine demand, one can ask customers,<br />
aside from researching among colleagues<br />
or in the expert press. It‘s also possible to<br />
do “test balloons“, such as a campaign<br />
week with “try-out prices“. Advertising is<br />
needed to ensure success, e.g. in the form<br />
of flyers, advertisements, word of mouth<br />
propaganda, or a cooperation with the<br />
local press. If the offer finds good acceptance,<br />
it can eventually become a long<br />
term part of your offered services.<br />
How can I calculate a<br />
wellness treatment?<br />
As in every calculation, you need to<br />
know your general expenses. What<br />
does a minute cost, whether you‘re<br />
working or not? Among other things,<br />
this includes insurances, rental and<br />
supplementary expenses, write-offs,<br />
continued training/education and other<br />
fees. In combination with direct costs -<br />
that is, costs incurred for a treatment,<br />
such as time or materials - this leads to<br />
the total price per minute. This is clarified<br />
by the following sample calculation for<br />
a 45 minute massage:<br />
1800,00 Euros of monthly<br />
general costs, divided by 20 working days,<br />
divided by eight hours, divided by 60 minutes<br />
Time costs of 35.00 Euros per hour, material<br />
costs of 6.00 Euros, divided by 60 minutes<br />
Those who decide to offer a beauty trend<br />
should closely examine whether it makes<br />
sense and fits. For not everything will find<br />
its followers in the market. Sometimes,<br />
new trends don‘t work here. For instance,<br />
nibbling fish are much less widespread<br />
than initially expected.<br />
FUSSPFLEGE AKTUELL 1/2014<br />
24
Marketing CURRENT<br />
Customer satisfaction<br />
Emotion sells<br />
fotolia | Mopic<br />
Rebates or price drops are only a marginal part of marketing.<br />
Instead, today‘s discipline sees itself as understanding the<br />
needs and wishes of its customers, and fulfilling or exceeding<br />
their expectations. Satisfaction is not via the price, but via the<br />
world of experiences which are associated with the product.<br />
A clear profile is the basis for generating superior customer benefits.<br />
Foot care practices are often engaged in<br />
local competition. Securing your place in<br />
the market in the long term requires a<br />
portfolio of loyal customers and walk-in<br />
customers. If a foot care practice can not<br />
only generate customer satisfaction but<br />
also exceed customer expectations, this<br />
results in enthusiastic customers who often<br />
pass on their experiences to potential new<br />
customers. The same also applies to mobile<br />
foot care, which, however, does not serve<br />
walk-in customers.<br />
But how to reach this? Munich marketing<br />
professor Dr. Anton Meyer has given the<br />
matter some thought. He sees marketing as<br />
a discipline which focuses on customers.<br />
It‘s not about price reductions, discounts<br />
or advertising campaigns. Today, marketing<br />
primarily means “not being replaceable“.<br />
Relevant attributes<br />
This, in turn, means that a foot care practice<br />
with its own profile and positioning has<br />
good market opportunities. This implies<br />
that it‘s not necessary for everyone to be<br />
the best in everything. Even those who offer<br />
a larger variety have strong and tendentially<br />
weaker disciplines: “The basic idea of<br />
positioning is to focus on a few customer<br />
relevant attributes which can be used to<br />
obtain superior customer benefits.“<br />
These attributes can vary. For instance, one<br />
foot care pro will specialise in placing nail<br />
braces. Another has their strengths and<br />
special expertise in the field of treating<br />
athletes‘ feet. But if the customer experiences<br />
work which exceeds their expectations<br />
here, e.g. by including a guideline for<br />
self-foot massage and a suitable, effective<br />
foot care product, they can become an<br />
enthusiastic customer.<br />
Repeat the positives<br />
Clients always tell others about their<br />
experiences and increasingly internalise its<br />
story. Professor Meyer sees the actual<br />
added value in this: “It results in a quasi<br />
sole position which is based on a clear and<br />
experienced differentiation.“ At the same<br />
time, the practice has a high relevance, for<br />
the customer wants to have the experience<br />
again. A question from market research<br />
describes the elementary association:<br />
What if your foot care practice were no<br />
longer there tomorrow?<br />
Those who wish to enthuse customers have<br />
to think ahead. “Only those who know and<br />
intuitively guess customer expectations<br />
can exceed them“, Professor Meyer<br />
explains. Therefore the core of good<br />
customer relations is that the foot care pro<br />
truly understands their customers and<br />
knows what they need even before they<br />
do. This makes it possible to fulfil service<br />
requirements. Customers want trust today,<br />
and wish to be served in a friendly, familiar<br />
relationship. Foot pros save them time and<br />
trouble.<br />
This and the profiling produces product<br />
benefits which exceed the actual act of the<br />
service. Consultation, service and trust<br />
play just as much of a role in this as<br />
avoiding problems and uncertainty.<br />
Conclusion: If the foot care pro can associate<br />
high product benefits with a clear profile<br />
in their environment, this results in a<br />
separate brand which enthusiastic<br />
customers can then recommend to others.<br />
State your opinion!<br />
The 2014 survey pursues two objectives<br />
this time: On the one hand, Gerlach<br />
customers can assess for themselves<br />
how satisfied they are with Eduard<br />
Gerlach GmbH. On the other hand,<br />
the results provide possible indicators<br />
and wishes to which the business can<br />
respond even better in the future.<br />
25<br />
FUSSPFLEGE AKTUELL 1/2014
GERLACH Foot care cabinet AT/NT Clean<br />
Number 1 among<br />
complete providers<br />
Sophisticated, stylish, strong and reliable -<br />
the proven blockbuster AT/NT clean. And<br />
it‘s clean! For the solidly constructed,<br />
dust-proof drawer compartments protect<br />
all small parts, also keeping it neatly out<br />
of sight. This results in an extremely tidy,<br />
reduced overall impression. Its quiet<br />
acoustics when the compartments open<br />
and close almost soundlessly due to the<br />
automatic dampening system round out<br />
the overall impression. Only the high shine<br />
of the polygloss surfaces and the gentle<br />
blue of the hygienic UV lighting seem to<br />
want to call out: Everything has its place<br />
in this hygiene cabinet.<br />
Test the AT/NT clean<br />
at one of our exhibition booths<br />
25.01.–26.01. COSMETICA<br />
Hannover<br />
21.03.–23.03. BEAUTY INTERNATIONAL<br />
Düsseldorf<br />
05.04.–06.04. BEAUTY FORUM<br />
Leipzig<br />
17.05.–18.05. GOOD on FOOT<br />
Stuttgart<br />
28.06.–29.06. COSMETICA<br />
Frankfurt<br />
Eduard Gerlach GmbH would like to thank<br />
all readers of the expert journals BEAUTY<br />
FORUM and NAILPRO for their trust and<br />
their choice - first place for the eleventh<br />
consecutive time, Readers‘ Choice Award for<br />
the third time; this time, in the category of complete<br />
foot care providers.<br />
10.10.–11.10. FUSS – Forum for<br />
Podology and Foot Care<br />
Kassel<br />
25.10.–26.10. BEAUTY FORUM<br />
Munich<br />
15.11.–16.11. COSMETICA<br />
Berlin