NMIMS Management Review, Special Issue on Global Markets and ...

Appendix Tables
Table A1: COO Sub-scale
Item No. Scale Item
1 A person should always look for country of origin information when buying a product that
has a high risk of malfunctioning, e.g. when buying a watch
2 I look for country of origin information to choose the best product available in a product class
3 I find out a product's country of origin to determine the quality of the product
4 When buying an expensive item such as a car, TV or refrigerator, I always seek to find out
what country the product was made in
5 To make sure that I buy the highest quality product or brand, I look to see what country the
product was made in
6 If I buy a luxury product, I always look for products from certain countries
7 For the really expensive items, it is crucial that I know which country the product is from
Adapted from Lascu and Babb (1995), Zain and Yasin (1997) and Khan and Bamber (2007)
Table A2: Foreign Product Knowledge Sub-scale
Item No. Scale Item
8 I know a lot about products from other countries
9 I do not need assistance when buying foreign products
10 I am never confused when buying products that are made from other countries
Custom designed sub-scale
Table A3: Ethnocentrism Sub-scale
Item No. Scale Item
11 Purchasing products from other countries is un-Indian
12 It is not right to purchase products from other countries because it puts Indian people out of
jobs
13 We should purchase products manufactured in India instead of letting other countries get
rich from us
14 Indian people should not buy products from other countries because it hurts Indian
business and causes unemployment
15 I will buy only Indian products
16 Only those products not made in India should be imported
Condensed from Shimp and Sharma (1987)
80
ISSN: 0971-1023
<strong>NMIMS</strong> <strong>Management</strong> <strong>Review</strong>
Volume XXII August 2012
Product-Knowledge, Ethnocentrism and Purchase Intention: COO Study in India