brochure i - Exhibitor Magazine

THE ACCELERATED LEARNING CONFERENCE FOR EXHIBIT AND CORPORATE EVENT MARKETING PROFESSIONALS
PRESENTED BY
AND
BALTIMORE CHICAGO LAS VEGAS ATLANTA
MAY 17-19, 2005 AUGUST 9-11, 2005 OCTOBER 18-20, 2005 JANUARY 17-19, 2006

ACCELERATE.
FOUR IDEA-PACKED CONFERENCES... SESSION CHOICES IN EACH TIME SLOT!
Learn from the Industry’s Best,
in a Small Group Environment.
An extraordinary faculty of the most knowledgeable professionals in
trade shows and corporate events – all veteran EXHIBITOR SHOW
presenters – are here to share their considerable expertise. You’ll have
lots of access to your instructors, informal discussion time with peers
and a relaxed, small-group environment where your challenges are
center stage.
An Extensive Curriculum of
the Industry’s Essential Knowledge.
Four all-new EXHIBITORFastTrak regional conferences cover essential
trade show and event skills from basic to advanced, including sessions
from the CTSM (Certified Trade Show Marketer) core schedule. CTSM
courses are identified with ▼ in the schedule at right.
Flexible Scheduling.
Each FastTrak is two overlapping conferences and a featured half-day
workshop. Choose Conference A or B. Then add sessions from the
other conference, or add the workshop. Two sessions are scheduled in
each time slot so you can customize your learning experience.
Solve Problems Over Lunch in Peer2Peer Sessions!
Make the most of your peer learning experience by bringing one
challenge you faced in this past year and how you solved it, OR a
challenge that still defies solution. Share photos, forms or templates
you’ve developed.
All Reward, No Risk Guarantee:
It’s simple. Learn what you came to learn, or your money back!
Earn Professional Certification.
Or Just Come to Learn.
Receive Continuing Education Units (CEUs) if you wish. Or take your
learning further... find out how the industry’s only university-affiliated
certification can help your career. CTSM advisors will be available to
acquaint you with the program.
The CTSM comprehensive exam will be offered at each location on
Thursday, 8:45 AM - 11:45 AM for those candidates who qualify. Online
preregistration required (www.ExhibitorShow.com/ctsm).
Registration Options
All Passport options include continental breakfast, Peer2Peer lunch
session, and breaks on the day(s) of attendance.
Basic Passport
Conference A (Tues. all day / Wed. AM)
Conference B (Wed. all day / Thur. AM)
6 sessions: $850
Intercontinental Passport
Conference A (Tues. all day / Wed. all day)
Conference B (Tues. PM / Wed. all day / Thur. AM)
8 sessions: $975
Global Passport
Both Conferences
(Tues. all day / Wed. all day / Thurs. AM)
10 sessions: $1125
Save 10% if you register 30 days before the conference!
Global Plus Passport
Both Conferences, plus workshop
10 sessions + workshop: $1325
Save 10% if you register 30 days before the conference!
Thursday Workshop
Added to any passport option:
Workshop: $275
Fast and easy online registration: www.ExhibitorShow.com/FastTrak
Complete conference details including faculty bios, session descriptions, conference locations, hotel information,
and online registration. Questions? Call Wendy Lewis: 507-252-4624 fasttrak@exhibitormagazine.com

CONFERENCE A
CONFERENCE B
BALTIMORE May 17, 18, 19, 2005 Wyndham Baltimore Inner Harbor
Tuesday, May 17
8:30-10:00am 20205 Basic Project Management and Reporting Skills ▼
321 Online Lead Management at Trade Shows:
Getting a Better ROI NEW!
10:15-11:45am 216 RFIs and RFPs: Asking the Right Questions – Choosing
the Right Partner (A Supplier’s Perspective) NEW!
30805 Business Marketing Strategies and Trade Shows ▼
1:15-2:45pm 41605 The Basics of Event Planning and Management NEW! ▼
607 Inside the Attendee's Mind: A Trip Down Memory Lane
3:00-4:30pm 41705 The Basics of Event Logistics and Implementation NEW! ▼
809 Marketing Me NEW!
Wednesday, May 18
8:30-10:00am 20505 Using Surveys in the Trade Show and Event Decision
Making Process ▼
412 Ten Trends That Will Make or Break
Your Next Company Event
10:15-11:45am 312 Keep Your Best Leads Out of the Trash and
Convert Them to Customers NEW!
403 Meeting by the Numbers NEW!
1:15-2:45pm 206 Measuring ROI/ROO Through Surveys –
Quantify Your Results
31505 Integrated Marketing Communications ▼
3:00-4:30pm 31205 Realizing Your Public Relations Potential ▼
402 Successfully Incorporate Celebrities and
Entertainment Into Your Events
Thursday, May 19
8:30-10:00am 212 Justify Your Show Program with Post-Show Reporting
815 Capturing Entrepreneurial Spirit –
Are You Mad Enough? NEW!
10:15-11:45am 421 I've Got Friends in Low Places: Low Cost
Corporate Event Venues
61705 Essential Graphic Basics to WOW!! NEW! ▼
CONFERENCE A
CONFERENCE B
LAS VEGAS Oct. 18, 19, 20, 2005 The Westin Casuarina Hotel & Spa
Tuesday, October 18
8:30-10:00am 214 Eight Tools for Creating a Dynamic Booth Team NEW!
321 Online Lead Management at Trade Shows:
Getting a Better ROI NEW!
10:15-11:45am 219 Cooking with Creatives... Adding “Sizzle” to Your
Brand Strategy with New Media and Technology NEW!
30805 Business Marketing Strategies and Trade Shows ▼
1:15-2:45pm 410 Onsite Event Registration Systems: The Latest Stateof-the-Art
Technology and Services NEW!
72005 Introductory Overview to Global Exhibiting ▼
3:00-4:30pm 607 Inside the Attendee's Mind: A Trip Down Memory Lane
72105 Introductory Overview to Global Event Marketing ▼ NEW!
Wednesday, October 19
8:30-10:00am 20205 Basic Project Management and Reporting Skills ▼
809 Marketing Me NEW!
10:15-11:45am 312 Keep Your Best Leads Out of the Trash and
Convert Them to Customers NEW!
416 Mastering the Meeting Maze
1:15-2:45pm
3:00-4:30pm
31505 Integrated Marketing Communications ▼
403 Meeting by the Numbers NEW!
31205 Realizing Your Public Relations Potential ▼
813 Innovation is Like a “Box of Chocolates” NEW!
Thursday, October 20
8:30-10:00am 212 Justify Your Show Program with Post-Show Reporting
801 Speaking in Public... and Other
Life Threatening Situations
10:15-11:45am 421 I've Got Friends in Low Places: Low Cost
Corporate Event Venues
61705 Essential Graphic Basics to WOW!! NEW! ▼
1:00-4:00pm 110 HALF-DAY WORKSHOP: Measurably Better NEW!
1:00-4:00pm 110 HALF-DAY WORKSHOP: Measurably Better NEW!
CONFERENCE A
CONFERENCE B
CHICAGO Aug. 9, 10, 11, 2005 The Allerton Crowne Plaza
Tuesday, August 9
8:30-10:00am 205 The Smart Approach to Outsourcing NEW!
317 Experience Wanted! Creating Engaging,
Educational and Exciting Experiences NEW!
10:15-11:45am 20805 How To Measure the Value of
Trade Show Participation NEW! ▼
320 Uncover the Secrets of Effective Brainstorming
1:15-2:45pm 323 Five Step High Impact Pre-Show Marketing System NEW!
41805 How To Measure the Value of Events NEW! ▼
3:00-4:30pm 219 Cooking with Creatives... Adding “Sizzle” to Your
Brand Strategy with New Media and Technology NEW!
82105 Negotiating Skills to Win ▼
Wednesday, August 10
8:30-10:00am 308 Power Play: Sales Leads Are Why You Exhibit NEW!
82305 Communicating With Others: Essentials for Success▼
10:15-11:45am 214 Eight Tools for Creating a Dynamic Booth Team NEW!
31105 How To Grow Your Brand: Incorporating Brand
Marketing Into Your Exhibit Program NEW! ▼
1:15-2:45pm 333 The Big Launch: Effective Strategies for Launching at
Trade Shows and Events NEW!
72005 Introductory Overview to Global Exhibiting ▼
3:00-4:30pm 217 Economic But Still Effective Exhibiting: Strategies to
Cut Exhibiting Costs
72105 Introductory Overview to Global Event Marketing ▼ NEW!
Thursday, August 11
8:30-10:00am 208 Conducting a Pre-Show Strategic Briefing
813 Innovation is Like a “Box of Chocolates” NEW!
10:15-11:45am 20605 Show Operation Basics ▼
416 Mastering the Meeting Maze
1:00-4:00pm 109 HALF-DAY WORKSHOP: Strategic Communications:
How to Develop Insight and Influence NEW!
CONFERENCE A
CONFERENCE B
ATLANTA Jan. 17, 18, 19, 2006 MC 2 Learning Facility, Lithia Springs, GA
Tuesday, January 17
8:30-10:00am 408 An Event Makeover
330 Basic E-Marketing for Trade Show Success NEW!
10:15-11:45am 20806 How To Measure the Value of
Trade Show Participation NEW! ▼
323 Five Step High Impact Pre-Show
Marketing System NEW!
1:15-2:45pm 205 The Smart Approach to Outsourcing NEW!
41806 How To Measure the Value of Events NEW! ▼
3:00-4:30pm 216 RFIs and RFPs: Asking the Right Questions – Choosing
the Right Partner (A Supplier’s Perspective) NEW!
82106 Negotiating Skills to Win ▼
Wednesday, January 18
8:30-10:00am 308 Power Play: Sales Leads Are Why You Exhibit NEW!
82306 Communicating With Others: Essentials for Success ▼
10:15-11:45am 333 The Big Launch: Effective Strategies for Launching at
Trade Shows and Events NEW!
411 Liquor Liability and the Law:
What You Need to Know NEW!
1:15-2:45pm 217 Economic But Still Effective Exhibiting: Strategies to
Cut Exhibiting Costs
31106 How To Grow Your Brand: Incorporating
Brand Marketing Into Your Exhibit Program NEW! ▼
3:00-4:30pm 20706 Exhibiting and the Law: What You Need to Know NEW! ▼
401 Producing a Mobile Marketing Tour
Thursday, January 19
8:30-10:00am 208 Conducting a Pre-Show Strategic Briefing
319 Deconstructing Promotions: From Idea To
Implementation – Six Steps to Improved Results for
Your Creative Strategies NEW!
10:15-11:45am 20606 Show Operation Basics ▼
320 Uncover the Secrets of Effective Brainstorming
1:00-4:00pm 109 HALF-DAY WORKSHOP: Strategic Communications:
How to Develop Insight and Influence NEW!
▼ = Required Courses for Certified Trade Show Marketer (CTSM) Certification. The CTSM comprehensive exam will be offered at each location. Preregistration is required, at www.ExhibitorShow.com/ctsm.

The Accelerated Learning Conference for
Exhibit and Corporate Event Marketing Professionals
Presorted
Standard Mail
U.S. Postage
PAID
St. Paul, MN
Permit No. 7777
ABOUT THE CONFERENCE SPONSORS:
EXHIBITOR is the recognized leader in trade
show and corporate event marketing
education as publisher of EXHIBITOR
magazine and Corporate EVENT magazine,
and producer of EXHIBITOR SHOW, the
premier educational conference for marketing
professionals.
MC 2 specializes in extending client brands
into experience via planning, creative
development, management and production of
events, exhibits, environments and marketing
communications. MC 2 provides single source
accountability through ten U.S. operating
divisions and multiple global alliances.
MC 2 has again partnered with EXHIBITOR
magazine to sponsor FastTrak regional
conferences. We believe education is a vital
component of your success in trade show
and event marketing and are proud of our
affiliation with EXHIBITORFastTrak.
I am leaving my first
EXHIBITORFastTrak with a notebook
full of ideas, a renewed spirit for my
job, and an application for my CTSM
certification!! Thank you for this
outstanding experience.
Stacey Boulmetis,
NAM Event Marketer, APC
Good info! This is what I needed to do
my job better and more efficiently. I
came away with really exciting ideas
to implement immediately.
Jennifer Hawbaker,
Stanley Consultants
The courses and handouts are
excellent reference tools. Very
informative. I would highly
recommend to all exhibitor managers,
beginners and seasoned alike.
A.M. Bermudiz,
Sankyo Pharma
BALTIMORE: MAY 17-19, 2005
Wyndham Baltimore Inner Harbor
LAS VEGAS: OCTOBER 18-20, 2005
The Westin Casuarina Hotel & Spa Las Vegas
CHICAGO: AUGUST 9-11, 2005
The Allerton Crowne Plaza
ATLANTA: JANUARY 17-19, 2006
MC 2 Learning Facility, Lithia Springs, GA.
206 S. Broadway, Ste. 745
Rochester MN 55904