5 Communication and Cultural Globalisation - Al Akhawayn University
5 Communication and Cultural Globalisation - Al Akhawayn University
5 Communication and Cultural Globalisation - Al Akhawayn University
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Structure of the Lecture<br />
• 1. Globalization of Western Culture<br />
• 2. The flow of International Television Programmes<br />
• 2.1 Hollywood Hegemony<br />
• 2.2<br />
• 3. Concerns for <strong>Cultural</strong> Diversity<br />
• 4. Global English<br />
• 5. Regionalization <strong>and</strong> Localization in the Media Market<br />
• 5.1 Regionalization in Print journalism<br />
• 5.2 Regionalized Advertising<br />
• 5.3 Regionalization of Pop Music<br />
• 5.4 Global Media local Audience<br />
31/10/2006 3
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